15TH EDITION MEDIA MAY 21ST TO SEPT 24, 2017 KIT PIKNIC ÉLECTRONIK: AN ESSENTIAL SUMMER EVENT
Piknic Électronik is an outdoor electronic music event aiming to offer immersive social experiences in a friendly environment. Located in an urban park just 10 minutes from downtown Montreal, Piknic brings together thousands of electronic music enthusiasts every Sunday from May to September. Piknic Électronik’s diverse programing has made it a highlight of the Montreal summer cultural circuit. For this year’s 15th edition, Piknic is back with 20 events from May 21st to September 24th.
The Piknic concept has expanded beyond Montreal’s borders. In 2012, Piknic Électronik made its debut in Barcelona before expanding, in 2014, to the cities of Melbourne and Dubai and, in 2015, to Santiago in Chile. More international cities are coming soon, so stay tuned!
97 000 21 15$ ATTENDEES EVENTS IN ENTRY IN 2016 2016 SEASON FEE
2 AN OASIS IN AN URBAN PARK
Piknic has been grooving and thriving in the pastoral setting of Parc Jean-Drapeau’s île Sainte-Hélène since its creation in 2003. This year, to allow the park to undergo substantial renovations, Piknic has redesigned all of its installations and has set up shop at the “Plaine des jeux” right next to the original site on the very same island. Thus, for its 15th season celebrations, the event has made its new home in a vast green space , completely renewing its experience and putting more than ever the acutal picnic at the heart of Piknic.
As always, the site has two stages offering two different musical vibes: a main stage focusing on international acts and a second stage reserved almost exclusively for local talent. Around these stages, the site is surrounded by a sea of green featuring countless picnic tables where family and friends can hang out for the day. Those who didn’t bring along a meal can take advantage of the varied cullinary options provided by a new, changing selection of food trucks each week. The site also features several bars and large open spaces where Piknic lovers can meet up and relax. Wherever you find yourself, it’s always only a few steps from the lawn to the dance floor!
LOUNGE 2 AREAS 1 JEAN-DRAPEAU STAGES RESTAURANT METRO ZONE
3 2017 SEASON: 19 EVENTS
MAY JUNE JULY AUG SEPT
21-22 4 2 13 3-4 11 9 20 10 18 16 27 17 25 23 24 30
4 SUBSTAINABLE DEVELOPMENT
Sustainable development is in Piknic Électronik’s DNA. Piknic is concerned about the impact its event could have on the environment, and has taken on a host of initiatives to reduce its ecological footprint. To ensure it follows up on this commitment, a strategic plan for sustainable development was established by one of Piknic’s founders, who is also a councelor with the Quebec Sustainable Events Council.
Among its green actions, in 2013 Piknic implemented a system of reusable cups by Ecocup, which considerably reduced the amount of waste generated by the event. This initiative was recognized by the general public and the industry and has since been replicated by several other events. Piknic also limits the distribution of product samples and printed ads on site, and has installed a water fountain to reduce the use of plastic water bottles. These are only a few examples of measures taken towards sustainable development.
5 ATTENDEES FROM 2003 TO 2016
6 PIKNICKER PROFILE
PROVENANCE 8% 2% SEX CANADA QUEBEC (EXCLUDING QUEBEC) (EXCLUDING MONTREAL) 10% OTHER COUNTRY
80% MONTREAL 53 % 47 %
AGE 3% 3% 18 Y/O 45 Y/O + AND UNDER 10% 35-44 Y/O 85 800 49% FACEBOOK FANS 19-24 Y/O
35% 25-34 Y/O 8 700 INSTAGRAM FOLLOWERS
11 500 TWITTER FOLLOWERS EDUCATION 15% +500 HIGH SCHOOL SNAPCHAT FOLLOWERS
350 500 23% COLLEGE PIKNIC WEBSITE PAGE VIEWS (DEC) 62% UNIVERSITY
Source: Étude réalisée par Novom du 7 août au 25 septembre 2016. 7 478 personnes sondées. WHAT THEY SAID
« It's now one of North America's most beloved electronic-music get-togethers. » Bruce Tantum, XLR8R (US)
« Le Piknic est un rendez-vous incontournable pour tout amateur de musique électro. » John Nais, Journal de Montréal (CA)
« The weekly party has become a staple of Montreal's art and music scene. » Andrew Ryce, Resident Advisor (GB)
« L’un des rares événements récurrents à Montréal qui réunissent autant de gens différents pour faire la fête. Et les organisateurs font tout un travail pour nous dénicher de grands DJ internationaux. » Baz, Métro (CA)
« Once you get your first taste of Piknic, you’re hooked for life, and it’s the best summertime addiction you can have. » Michael D'Alimonte, MTL Blog (CA)
« Vivre à Montréal et ne pas se rendre au parc Jean Drapeau le dimanche pour un Piknic un peu atypique, ce serait presque un péché. Un bémol? Aucun. » Sébastien Vergne, Le Petit Journal (CA)
« ... événement signature de l’été montréalais. » Émilie Folie-Boivin, Le Devoir (CA)
« Au coeur de l’été, Montréal vibre au rythme des musiques électroniques. » Stéphanie Binet, Le Monde (FR)
« In an arguably oversaturated market for electronic music events, Piknic stands strong as a testament that events that are all about the music can still thrive. » Zack Rota, Thump/Vice (US)
«Piknic Électronik is where the cool kids, former cool kids and their kids go on a Sunday afternoon.» T’Cha Dunlevy, The Gazette (CA) 8 THE PLAYED AT PIKNIC
Agoria [FR] Josh Wink [US] Art Department [CA] Julio Bashmore [GB] Amon Tobin [US] Jus n Mar n [US] Boddika [GB] Kevin Saunderson [US] Catz ‘N Dogz [DE] Kode9 [GB] Claude VonStroke [US] Koze [DE] Craig Richards [GB] Luciano [CH] Damian Lazarus [GB] Lunice [CA] Daniel Avery [GB] Maceo Plex [US] Diplo [US] Major Lazer [US] dOP [FR] M.A.N.D.Y [DE] Dubfre [US] Mano Le Tough [IE] Dusky [GB] Ma hew Herbert [GB] Eats Everything [GB] Maya Jane Coles [GB] Ellen Allien [DE] Michael Mayer [DE] Floa ng Points [GB] Minilogue [DE] Flosstradamus [US] Mr. Scruff [GB] Green Velvet [US] Nicolas Jaar [US] Gui Bora o [BR] Nina Kraviz [RU] Guy Gerber [IL] Paul Kalkbrenner [DE] Heidi [GB] Radio Slave [GB] Jackmaster [GB] Ricardo Villalobos [CL] Jacques Greene [CA] Richie Haw n [CA] James Holden [GB] Scuba [GB] Jamie xx [GB] Sébas en Léger [FR] Jesse Rose [GB] Soul Clap [US] Jillionaire [TT] The Mar nez Brothers [US] Jimmy Edgar [US] Tiga [CA] John Talabot [ES] Tiger & Woods [IT] Joris Voorn [NL] Wolf+Lamb [US]
9 PIKNIC IN VIDEO
OFFICIAL CLIP | SEASON 2016 LINE-UP | SEASON 2017
THE ALL NEW VENUE'S LOCATION
10 CONTACT FRANÇOIS FOURNIER PUBLICIST [email protected] 514-277-3683
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