THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley NONPROFIT ORG Haas School of Business US POSTAGE 545 Student Services #1900 PAID Berkeley, CA 94720-1900 S.M.I

BerkeleyHaasFall 2015 14 DREAM MAKERS 8 MODERN BRANDING 24 DEAL FLOW Danae Ringelmann and Eric Schell, MBA 08s, Prof. Emeritus David Aaker reflects on The Berkeley-Haas alumni network powers revolutionize the crowdfunding industry branding trends past and future new ventures

2015 Business Leader of the Year

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9 5 1 REUNIONREUNION in a Bold WEEKENDWEEKEND Quest 2016 Joseph Jimenez, MBA 84, the CEO of Novartis, has set his firm in a battle against various forms of cancer. And the Relive the best of your Berkeley-Haas experience! outlook is promising. Catch up with classmates, listen to engaging lectures, make new connections, and bring your family back to campus.

Everything you loved about business school—without the exams.

haas.berkeley.edu/reunion #haasreunion Question the Status Quo Fall 2015

FEATURES AND DEPARTMENTS The Confidence Without Attitude Issue EXECUTIVE EDITORS Confidence Without Attitude Richard Kurovsky UP FRONT Ute Frey Students Always MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley

Berkeley-Haas alumni STAFF WRITERS Laura Counts, Kim Girard, enjoy open- Pamela Tom 15% off MBA Classes Fed Reserve Chair Janet Yellen enrollment programs. 2010–2015 2 Haas List CONTRIBUTING WRITERS Berkeley-Haas economists John Deever, Mandy Erickson, rule the financial world. Kate Madden Yee, Mike Rosen, Are eligible for Nate Seltenrich, Bill Snyder, 4 Haas News Autumn Stephens 2 free days of Patrick Awuah, MBA 99, Executive Education within wins a genius grant; Philan- PHOTOGRAPHY thropy University debuts. Eric Don Arthur, Jim Block, Upcoming Programs 5 years of graduation. 6 Power of Haas Ideas Maryana Hordeychuk, Karl How nonverbal cues affect Nielsen, Genevieve Shiffrar, racial discrimination. Ted S. Warren

ILLUSTRATOR IN THE BACK Richard Mia

BerkeleyHaas magazine is published by the Haas School of Business, University of Since assuming the helm of Novartis in 2010, Joseph Jimenez, MBA 84, has streamlined the largest California, Berkeley. For company in Europe by market value to focus solely on pharmaceuticals, eye care, and generics and further information, contact: has taken special aim at cancer. Jimenez, 55, came to Novartis from consumer goods, giving him a unique vantage from which to re-envision the pharmaceutical industry. Page 11 BerkeleyHaas Magazine Editor Haas School of Business University of California Berkeley, Slack’s April Underwood, MBA 07 CA 94720-1900

8 Modern Branding 16 Your Haas Network BerkeleyHaas Fall 2015, On the occasion of his induction into the Marketing Hall of Fame, Haas Alumni from Slack, Kinara, Number 90. Prof. Emeritus David Aaker reflects on branding’s emergence 25 years ago Shoes of Prey, Airbnb, GE For change of address, email and its future. Healthcare, Backblaze. [email protected]. 20 Campaign for Haas Jacobs Fellows improve 11 Progress in a Bold Quest the developing world. Women’s Executive Leadership Negotiation and Influence Berkeley-Haas’ Business Leader of the Year Joseph Jimenez, MBA 84, the 22 Worldwide Events CEO of Novartis, has positioned the pharmaceutical giant to anticipate Homecoming and more. April 25–28, 2016 March 21–23, 2016 future health care trends and to make momentous strides against various 24 Connections Faculty Director: Laura Kray Faculty Director: Holly Schroth forms of cancer. Jimenez isn’t afraid of risk or failure, and his leadership has Michael Berolzheimer, been focused, confident, and, at times, bold. Ideal for: Women in mid-senior-level Ideal for: Product management, sales, marketing, and MBA 07, champions entre- executive positions business development preneurs and investors. 14 Dream Makers 26 Alumni Notes Danae Ringelmann and Eric Schell, MBA 08s, have been awarded 39 In Memoriam Berkeley-Haas’ Leading Through Innovation Award for revolutionizing 40 Personal View the crowdfunding industry and helping turn dreams into reality. Prof. Jenny Chatman, Find the right opportunity for you and your team PhD 88, on life at Amazon. executive.berkeley.edu

CONTACT: +1.510.642.9167 Fall 2015 1 Haas List

Alumni Students Entrepreneur’s 5 Playbook Faculty & Alumni Wondering where to Power Base connect with seasoned Economists 2 founders for frank Berkeley-Haas’ gender equity efforts Students discussions? Looking for continue to pay off. Women now Social Impact talent? Have questions Case Study with Clout Metrics about research and make up 43 percent in the Full-time technology transfer? Berkeley MBA Program overall— Some nonprofits Prof. Patricia Access Haas and Scaling 1 don’t have the re- Dechow Berkeley resources for which may be the highest percentage sources to measure the 4Faculty entrepreneurs or those among the top-ranked business Fair effectiveness of their thinking of launching a programs. A new class Accounting startup on our new page: schools. Not bad for a student body aims to change that, Accolades haas.berkeley.edu/ that was less than one-third female Trade thanks to a multi-year alumni/entrepreneurship. How can Fair Trade USA, the leading third-party partnership between Prof. Patricia Dechow’s just two years ago. In August, Haas’ 8certifier of fair trade products in North America, grow biotech firm Amgen research has made quite Senior Assistant Dean and Chief despite increasing competition from other certification and Berkeley-Haas’ a mark. Her 2002 paper organizations like Rainforest Alliance and Utz? How Center for Social Sector “The Quality of Accruals Rankings Strategy & Operating Officer Jo can the Fair Trade USA label be more prevalent amid Leadership (previously and Earnings: The Role Journal , shared Haas’ general market confusion over consumer packaging known as the Center for of Accrual Estimation Envy Mackness, MBA 04 labels? These are some of the questions explored Nonprofit and Public Errors,” has received more 6 Once again, efforts at a meeting of 47 B-schools in a new case study by Professor Laura Tyson and Leadership). than 2,500 citations, California Management at the White Berkeley-Haas Social Impact Fellow Jennifer Walske. Berkeley MBA stu- according to Google Review beat competitor They focus on the challenges and growth strategies dents taking the Social Scholar. This work also journals Harvard House. There, that Founder, President, and CEO Paul Rice, MBA 96, Impact Metrics course earned her the prestigious Business Review and the schools and his team are debating. The case is available from the are helping four cancer 2015 Distinguished MIT Sloan Management Berkeley-Haas Case Series: cases.haas.berkeley.edu. patient advocacy groups Contribution to Review in the number of committed to measure the outcomes Accounting Literature times its articles are of specific initiatives— Award from the American cited in academic best practices to such as a support Accounting Association, publications. The school’s close the gender helpline and website along with her co-author, interdisciplinary journal, features—and will rec- Emory University Prof. Industrial and Corporate gap and cultivate Faculty ommend solutions. Ilia D. Dichev. The award Change (ICC), also scored leaders who can Ultimately students recognizes accounting high. ICC focuses on Honors from Canada aim to create best research that has technological change and manage diverse In a Scottish Clockwise from top left: Severin Borenstein; David I. Levine; James Wilcox; Janet Yellen; Robert Seamans, practices for many non- significantly impacted organizational processes ceremony featuring PhD 09; Jay Stowsky; Laura Tyson; Jonathan Leonard; Michael Katz; and Carl Shapiro. workplaces. profits to measure the the discipline for at least and structures. 9 bagpipes and a impact of their efforts. five years. Incoming students bond over dramatic introduction by an Berkeley-Haas economists, quite simply, rule the financial tug-of-war at the orientation orator, Professor David J. Teece week Cohort Olympics. world. As Federal Reserve chair, Professor Emeritus Janet received an honorary doctorate from the Yellen’s decisions affect markets worldwide. But many University of Calgary’s from the Haas community lend their expertise to the federal Haskayne School of Business in Alberta, government. The most recent appointment is Robert Canada, in June. He Prof. David J. Teece Seamans, PhD 09, who’s serving as a senior economist on was recognized for his work as “a great management the President’s Council of Economic Advisers. This Council thinker and a role model for research has had many from Haas among its ranks, including Senior and leadership.” Teece, who is also director of the recently launched Asst. Dean for Instruction Jay Stowsky and Professors Tusher Center for the Management Jonathan Leonard, David I. Levine, Carl Shapiro, Alumni of Intellectual Capital at Haas (see Facebook Network p. 4), researches the theory of the James Wilcox, and Laura Tyson, who was also chair of the firm, strategic management, the Silicon Valley likes Berkeley-Haas. Among economics of technological National Economic Council under President Clinton. Haas business schools, Haas has the most alumni 3 change, and more. He has been working at Facebook—68 according to a new list by economists have also served at the Dept. of Transportation named one of the 10 most cited Business Insider. Compare that to Stanford’s 61 alumni. scholars worldwide in economics (Severin Borenstein) and the Dept. of Justice (Michael Overall, UC Berkeley is second only to Stanford in the and business. Katz), among many other roles. number of total alumni at Facebook, with 429 versus 487.

2 BerkeleyHaas Fall 2015 3 Up Front Up Front Haas News

BY THE NUMBERS DEAN’S LETTER Berkeley-Haas Thought Leadership in the New Tusher Center to study intellectual Genius Rankings capital management Education pioneer Patrick Awuah, MBA 99, Berkeley-Haas inaugurated named a MacArthur Fellow the new Tusher Center Undergrad Program for the Management of Intellectual Capital in August to promote #2 the school’s thought U.S. News & World Report leadership in a vibrant, complex field. The center will address research, Ashesi University expanded to a 100-acre hillside campus in 2011. funding, and outreach In May, a new engineering building was completed. Photo: Ashesi University #1 related to intangible assets PayScale, for highest and long-term enterprise- Patrick Awuah, MBA 99, founder of Ghana’s Ashesi early career pay level competitiveness. Prof. David University, was one of two dozen to be named a 2015 J. Teece, the Thomas T. Tusher Professor of Global MacArthur Fellow, winning the so-called “genius grant” Business, will serve as the faculty director. and its no-strings-attached award of $625,000. The Dean Rich Lyons, BS 82; His Excellency Amr Al-Dabbagh, chairman “Tangible assets matter, but even in resource-rich fellowship is administered by the John D. and Catherine and CEO of Al-Dabbagh Group and Philanthropy U founder; Prof. places like Australia and North Dakota, the path to #1 Laura Tyson, director of the Institute for Business & Social Impact; T. MacArthur Foundation. PayScale, for highest and UC Berkeley Chancellor Nicholas Dirks, at the signing ceremony riches involves building and leveraging intangible Ashesi University’s mission is to educate ethical, Events such as the annual Haas Celebration in Silicon Valley at the Menlo Circus Club (shown) mid-career pay for the Philanthropy U/Berkeley-Haas collaboration. assets,” he said. “These assets can anchor the long-run entrepreneurial leaders who will help transform Africa. are one of many ways alumni can connect with one another. advantage of both firms and nation states.” Since its founding in 2002, the university has graduated UC Berkeley The Tusher Center aims to transcend the complex more than 700 students, 90 percent of whom stay in fields of intellectual capital, including antitrust Africa. A full 100 percent of Ashesi grads are employed, legislation, international trade, business strategy in graduate school, or founding startups. Alumni have The Power of One Another Philanthropy and organization, science and technology policy, and launched 19 new ventures and developed new Plugging into our Berkeley-Haas Network #1 communications policy. technologies, including mobile healthcare, cardless ATM I want to keep you informed about the power of our Berkeley-Haas network and Among public Thomas Tusher, BA 63, former Levi Strauss & Co. access, and biometric voter-identification. what we’re doing to make it even more powerful. We’ve been encouraging new universities, Academic University president and COO, established the center, which is Awuah has emphasized ethnic, economic, and modes of connection among alumni across industries and within companies—for Ranking of World Berkeley-Haas powers free online initiative housed within the Institute for Business Innovation. gender diversity at Ashesi. Fourteen African countries example, C-level executives in energy or finance or all alumni working at Google. This Universities (ARWU) are represented in the student body, nearly half of Berkeley-Haas and Philanthropy U have teamed up to starts by making sure you are aware of one another and extends into initiatives like by Shanghai Jiao Tong enrolled students are women, and 40 percent receive create Philanthropy University to provide free online informing you when new interns from Haas are starting at your company. Feedback University, China financial aid. training for anyone wanting to perform social sector we’ve received on these and related initiatives has been overwhelmingly positive. In July, Ashesi received work for measurable impact. More than 400,000 people Here’s a representative story. Back in July, I received an email from Tai Tran, BS accreditation for new from over 100 countries registered for the inaugural A Boost for Startups 16, while he was interning at Apple. An alum he met there helped him reach out mechanical, electrical courses, which cover skills such as fundraising, to other alumni co-workers. Tai set up more than 10 one-on-one lunches, some #4 Berkeley-Haas to provide seed funding for and electronic, and Among universities strategic planning, and scaling for impact. The goal is to with director-level employees. “It has been an eye-opening experience to see the student founders computer engineering worldwide, ARWU teach hundreds of thousands of NGO leaders, whose Berkeley-Haas network growing and thriving, especially with alumni who graduated programs. In the work will benefit 100 million people worldwide, by 2020. Berkeley-Haas will strengthen entrepreneurship from Haas many years ago,” Tai wrote. “As a soon-to-be alumnus, this makes me next decade, it aims The Philanthropy University initiative was envisioned support for its students and provide $100,000 in seed extremely proud of our business school.” to add majors in by His Excellency Amr Al-Dabbagh, chairman and CEO funding for Haas student startups this year, Dean We are 38,000 alumni strong, but all it takes is one conversation or one economics and law. #3 of Al-Dabbagh Group, a global business based in Saudi Lyons, BS 82, announced in October. handshake to launch your career in a thrilling new direction. Our award winners Globally, U.S. News and Arabia. He founded the nonprofit Philanthropy U as part In addition to seed funding, Berkeley-Haas plans to profiled in this issue certainly know that. Danae Ringelmann and Eric Schell, World Report of the company’s giving activities, including sponsoring enhance its offerings for its MBA and undergraduate MBA 08s, our Leading Through Innovation Award honorees, couldn’t have built the Philanthropy University initiative. students who wish to learn more about entrepre- Indiegogo without Haas support. And Joe Jimenez, MBA 84 and CEO of Novartis, Under the cooperative arrangement, Berkeley-Haas neurship, work at entrepreneurial ventures, or start has kept close ties with Berkeley-Haas throughout his career, enriching the lives will incubate the non-degree-granting initiative, their own businesses. of many with his valuable insights. #1 providing faculty to teach some courses and integrating “Our student entrepreneurs are already thriv- Keep leaning into our network, your network. Do it in new ways. Learn how at haas. Among U.S. public the program with the Global Social Venture Competition. ing within the Berkeley-Haas and Bay Area startup berkeley.edu/alumni/benefits. There’s power in personal connections, and there’s schools, U.S. News and The Institute for Business & Social Impact and the ecosystem. This new effort will continue to build on power in one another. We’re stronger together. World Report Center for Social Sector Leadership (CSSL) will lead and expand that success, creating a new generation these efforts. “The cooperation between Berkeley-Haas of leaders who will be mixing with alumni and giving and Philanthropy U is a powerful, game-changing back to the entrepreneurial ecosystem,” Lyons says. Sincerely Yours, alliance for social impact,” says Ben Mangan, CSSL’s Berkeley-Haas will pool a variety of resources from #3 executive director. “We’re testing new ways to scale across the school to integrate entrepreneurial think- Forbes, for most learning and collaboration and removing so many of ing throughout the Haas student experience under a entrepreneurial the barriers that have kept people worldwide from new umbrella organization, called the Berkeley-Haas universities getting the tools they need to solve some of the world’s Entrepreneurship Program (BHEP). 2015 MacArthur Fellow Patrick Awuah, MBA 99 Rich Lyons, BS 82 biggest problems.” [email protected] | @richlyons

4 BerkeleyHaas Fall 2015 5 Up Front Up Front

Check out Prof. Catherine Wolfram’s Homecoming talk on energy policy in the U.S. and around the world via Haas Power of Haas Ideas Insights: haas.berkeley.edu/insights.

RACE AND NONVERBAL BEHAVIOR Associate Prof. Dana R. Carney Stock Market as weaker shareholder co-authors pinpoints an- Spare Tire protection laws. other cause: the inability No matter how they of voters to distinguish In a banking crisis, stock cut the data, the evidence between the direct effects Demonstrating Tolerance markets can keep the indicated that the ability of a policy and the indi- economy churning If you show that “Black Lives Matter,” others to access stock markets rect consequences that when banks go flat has a may take effect over time. will too, Assoc. Prof. Dana R. Carney finds big effect on businesses— The research is de- and on the lives of scribed in the paper, ordinary workers. Their The “Black Lives Matter” hashtag evolved as a call to expand the “The Demand for Bad findings are forthcoming conversation about racial inequality. But what if social change Policy when Voters in the Journal of were less dependent on talking and more dependent on nonverbal Underappreciate Equilib- Financial Economics. communication? New research finds that small cues play an rium Effects.” “The mechanisms important role in racial discrimination. “Our evidence suggests are clear,” says Levine. Although unconscious biases are subtle, they are automatically that unfamiliar policy “When a country has and sometimes uncontrollably expressed through negative nonverbal options can be a challenge stronger shareholder behaviors, such as not smiling. Sometimes—maybe even often— Prof. Ross Levine for voters when these protection laws, people people have little conscious awareness that they are expressing policies contain hidden Banking crises make it are more enthusiastic racial bias through behavior or that they are biased in the first place. costs or benefits that will harder for firms to obtain about buying shares in But these actions—positive and negative—are contagious. accrue once behavior loans, threatening their firms because corporate Haas Associate Professor Dana R. Carney and colleagues from changes,” says Dal Bó. profitability and survival. insiders are less able Harvard and Princeton described these findings in “Some Evidence A tax cut, for example, That’s when the stock to take advantage of for the Nonverbal Contagion of Racial Bias” (Organizational Behavior has an immediate ben- market can act like a small investors, and this and Human Decision Processes, June 2015). efit—more money in a “spare tire”—by allowing enthusiasm translates The research shows, for example, that people observing a white voter’s pocket—but may firms to issue equity into more money for American engaging in positive nonverbal acts toward a black later result in a reduction to keep capital moving firms, allowing them to American—such as smiling more often and making eye contact in services such as street so they can remain weather banking crises for longer periods of time—become less likely to perpetuate racial repair which may result solvent and avert further more effectively.” discrimination. Specifically, small acts of positivity by white in more potholes. damage to the economy. —Pamela Tom Voters have difficulty Americans toward black Americans cause observers to hold fewer But strong shareholder stereotypes about black subjects and to have more positive attitudes understanding that a protection laws that Bad Policies? change in policy will toward them in general. prevent fraudulent In this study, participants were randomly assigned to watch one of Blame Voters eventually change peo- corporate behavior ple’s behavior and thus two types of videos. In one, highly biased white Americans exhibited must already be in place, Study discovers why small, negative nonverbal behaviors of bias, such as less smiling, less the outcome of a given according to Prof. Ross people dismiss policies policy. Consider a tax on eye contact, sitting farther away, and orienting their bodies away Levine. with social benefits from a black American. The second type of video showed whites carbon versus regulations Levine and colleagues mandating more efficient who held blacks in high regard and naturally expressed their positive from the University of biases through more smiling, more eye contact, sitting closer to, and automobiles, says Dal Bó. Hong Kong compiled Tougher miles-per- orienting their bodies toward them. data on over 3,600 firms Participants then rated the black American in the video on how gallon standards have an across 36 countries that immediate benefit—more much they liked or disliked them or whether they would want to be experienced at least friends. They also rated the black American on six adjectives: kind, efficient cars—but in one systemic banking the long run it encour- considerate, thoughtful, hostile, unfriendly, dislikable. crisis from 1990 through Participants who observed the subtle anti-black bias videos ages people to drive more 2011. They factored in and therefore add more formed more negative impressions of the black person, adopted shareholder protections, more negative racial stereotypes, and demonstrated greater carbon to the atmosphere. firm profitability, and Prof. Ernesto Dal Bó A tax on carbon, anti-black bias themselves. Thus, results suggest that nonverbal the duration of the expressions of racial bias affect passive observers. however, offers immedi- banking crises. Why do citizens vote ate costs to voters but But the converse was also true. Observers of micro-positive During similarly sized against policies that behavior toward a black subject formed more positive impressions, has a social benefit— banking crises, firms in would help overcome lowering of carbon emis- adopted fewer racial stereotypes, and were found to have less countries with strong social dilemmas? Is racial bias toward black Americans in general. Participants liked sions. Failing to fully shareholder protection it because media and anticipate these equilib- and wanted to be friends with the black American who was on the laws raised more money schools haven’t properly receiving end of positive micro nonverbal behaviors significantly rium effects, Dal Bó says, through stock sales, educated them, or is it presents hurdles more than they liked and wanted to be friends with black Americans performed better in the fault of politicians who received negative nonverbal micro aggressions. for groups trying to terms of profits and pandering for votes? resolve social dilem- “Prejudice manifests often as micro acts of aggression,” says investment efficiency, The above may well Carney. “What is hopeful is that our study also indicates that mas through democratic and terminated fewer be factors, but a novel means.—Bill Snyder positive behavior toward different social groups can be contagious.” employees than similar experiment by Professor —Pamela Tom firms in countries with Ernesto Dal Bó and his ILLUSTRATION BY RICHARD MIA

6 BerkeleyHaas Fall 2015 7 n a rainy Friday morning in May MODERNBRANDING: 1931, Neil McElroy, a 26-year- ITS EMERGENCE 25 YEARS AGO—AND ITS FUTURE old advertising manager, wrote a three-page memo telling why he Haas’ marketing maestro reflects on past and future wanted to hire two people to help scanner data and the need to move from cost reduction to branding trends on the occasion of his induction into manage the Camay soap brand at Procter & Gamble (P&G). An demand generation. Treating brands as an asset changed the Marketing Hall of Fame. aside, he wrote three pages de- everything for those firms that bought into it. It changed spite an ironclad rule that all what marketing does and who does marketing. memos had to be under one page. Brand management now included strategic deci- He went on to success as CEO of sions as well as tactical ones. In the McElroy model, P&G and later as secretary of de- the process involved identifying sales weaknesses and fense under Eisenhower. But his “fixing” them with advertising, promotion, or distribu- most lasting contribution is undoubtedly his “Brand tion programs, all tactical programs. When the “brand Man” memo which defined the P&G brand manage- is an asset” perspective is adopted, brand equity be- ment system that was to be the dominant paradigm for comes an important objective, and because brand eq- O uity enables business strategy, marketing becomes a many companies around the world for a half century and more. part of the strategic discussion. What becomes clear is Fast forward to the year 1990, a year that was in the that marketing has a lot to bring to the strategy table By David Aaker because of ownership of concepts like customer in- middle of a host of changes to brand management. sights, segmentation, and value propositions, all at the Vice Chairman, Prophet First, the country or product fiefdoms were starting very heart of strategy choice. to break down in the 1980s. The brand was no longer Haas Professor Emeritus Who does marketing also changes. When brand eq- considered to involve one product and one country like uity is accepted as a driver of strategy, marketing and it was in the days of McElroy’s memo. Nestlé, P&G, and brand management become part of the charge of the others were using roles like Brand Champion or Global executive team and are no longer relegated to middle Brand Manager to coordinate the brand vision and management. And for the first time, marketing gets a marketing programs across countries and products. In seat at the executive table in the form of a CMO or VP 1993, Lou Gerstner famously reduced the number of of marketing. agencies at IBM from 40 to one, making country and/ Fast forward to today. I see the future as an accelera- or product isolation no longer the dominant organi- tion of three branding trends that are affecting nearly zational structure at IBM. Other firms were making every business. The winners of tomorrow are going to be moves in the same direction. riding these waves rather than swimming against them. Second, the 1980s also saw the decline of the First, there is a trend from “my brand is better than one-brand focus as it was in the McElroy model to a your brand” marketing to subcategory competition broader concern with managing a group or family of driven by the fast pace of innovation in the market- brands across multiple products. In 1987 P&G, for ex- place and a growing recognition that, with some ex- ample, instituted category management which meant ceptions, meaningful brand growth spurts are caused that groups of brands around a common function like by a new “must have” defining a new subcategory for hair care were managed as a brand team. Many firms which competitors are not relevant. evolved toward some form of central oversight of re- The evidence that subcategory competition is driv- source allocation across brands and finding ways that ing growth is abundant. For me, the insight started with brands could work together. The McElroy concept that my analysis of some 40 years of Japanese beer data. brands within a firm would engage in healthy competi- During that time, there were only four major changes tion was starting to fade. in market share trajectory. Three of these were caused Third, the concept of “brand is an asset” that is mea- by new subcategories being formed or solidified: Dry sured by its brand equity emerged in the late 1980s. It was Beer, Ichiban, and Happoshu. The fourth was when driven in part by overuse of promotions stimulated by two subcategories, dry and lager, were simultaneously repositioned. I have found the same pattern in dozens of categories such as cars, financial services, comput- ers, retail concepts, water, airplanes, and many more. Growth, with rare exceptions, comes only when new subcategories are formed. In the automobile space, for “Firms need the will and capability to example, we know that was true for the Chrysler mini- manage subcategories rather than brands, van, Prius, Enterprise Rent-A-Car, Tesla, and others. to make sure that their subcategory wins and that it evolves so it keeps winning.”

8 BerkeleyBerkeleyHaasHaas Fall 2015 9 There are several implications. Firms need: A sweet-spot-driven content or program can generate 2015 Business Leader of the Year • To shift some investments from incremental interest and energy, create or enhance perceptions, engen- innovaton to “big” innovations. der trust and authenticity, and stimulate a social network. It also elevates the role of signature or strategic • The ability to recognize what is a “must have” in the stories. The story about how a Nordstrom employee marketplace and what is not. in Fairbanks, Alaska, only two weeks on the job, took Progress in • The will and capability to manage subcategories back two worn snow tires even though Nordstrom nev- rather than brands, to make sure that their er sold tires represents employee empowerment and subcategory wins and that it evolves so it keeps customer concern at Nordstrom more effectively than winning. just communicating policy standards. Research has a Bold Quest shown that when facts are packaged into stories they • To become the representative or exemplar of the are more attended to, remembered, and persuasive— Novartis CEO Joseph Jimenez, MBA 84, has set his new subcategory by being its innovation leaders and by a huge margin. Brand building is increasingly about firm in a battle against various forms of cancer. spokespeople. content and stories around customer sweet spots. And the outlook is promising. • To own the subcategory by creating barriers to com- Third, the trend toward having and elevating a petitors. One route is to brand the “must have” in- higher purpose should continue to grow. In addition to novations. A branded technology, for example, like being the right thing to do and addressing real societal Uniqlo’s HeatTech fabric that retains heat, is hard to problems, a higher purpose can provide inspiration duplicate because Uniqlo owns the brand. and meaning to employees. Being engaged in reduc- ing global warming or enabling students to be more creative is more rewarding than just increasing sales and profits. A higher purpose can also promote cross- “The trend toward having and elevating a silo collaboration by providing a common goal that en- courages people to perceive colleagues as teammates higher purpose should continue to grow.” instead of being irrelevant or even competitors. It be- comes more likely for the employee to assert “How can I make us succeed?” than “How can I get ahead?” Second, there is a growing shift from communicating A higher purpose can also provide a route to custom- facts about the brand, offering, or firm to developing er relationships. Patagonia, the ultimate in having en- content that interests and involves customers and vironmental considerations in their heritage, in their populating that content with stories in addition to products, and in their programs, attracts customer facts. The digital world, where customers are increas- loyalty among those who share their values. Crayola’s ingly gaining control of the communication vehicles, is goal, to help parents and teachers raise inspired, cre- one driver of that shift. ative children, bonds with moms. Starbucks’ quest to The tragic reality is that people are not interested in inspire and nurture the human spirit one person, one your brand, offering, or firm. They are just not. An al- cup, and one neighborhood at a time provides a way to ternative is to look to what they are interested in, what connect that means something to customers. Even if a activities occupy them, what they talk about, what modest percentage of the market is motivated to buy By Kate Madden Yee their passions are. I call it the customer “sweet spot.” based on the respect and shared values of the higher Then, find or develop content or programs around that purpose, the result can mean the difference between interest area with the brand as an involved partner. struggling in the marketplace and success. n the spring of 2014, Novartis CEO Joseph Jimenez, Customers are not so interested in: A higher purpose can be and often is simply empty MBA 84, appeared on the cover of Forbes with a bold ques- words. To impact internally and externally, it needs tion: “Will this man cure cancer?” • Diapers but they are in baby care and the Pamper’s to be and feel genuine with substance behind it. Actu- The disease, Jimenez said in the article, would be a Prof. Emeritus David Aaker LoveSleepPlay baby care site. top priority for the global pharmaceutical company’s speaking at his induction ally, substance is becoming more common as more and into the New York American • Cosmetic products but they are in beauty and more firms are supporting a higher purpose with links nearly $10 billion research and development budget— Marketing Association’s 2015 Sephora’s BeautyTalk. to organizational culture and meaningful programs though expediency was most important. “I’ve told the team Marketing Hall of Fame. Aaker • Farm equipment but they are in improving farming that draw upon the assets, skills, and strategies of the that resources are not an issue,” he’s quoted as saying. was selected for his outstand- and the rural life style and in John Deere’s The organization and are guided by tangible measurable “Speed is the issue.” ing lifetime contributions to Furrow magazine, now over 100 years old and read objectives. However, for customer relationships, this Advancements in cell-based and gene therapy have accelerated novel the field, which include devel- substance has to be not only real but visible. Making a treatmentsI in recent years, and Novartis has seen triumphs against can- by over 2 million farmers around the world. oping the Aaker Model, a brand higher purpose known and meaningful to customers is cer. Its top seller, Gleevec, which won FDA approval in 2001, has helped identity tool used by hundreds • Hardware products but they are in building homes for many a huge branding challenge going forward. nearly every patient with the rare blood cancer chronic myelogenous of firms to build and strategi- for the homeless and thus Home Depot’s link with leukemia. cally manage brands. These three trends represent forces in the market- Habitat for Humanity. place that are making a real difference, determin- Committing billions to curing cancer is an ambitious bet for anyone ing winners and losers. Every firm would do well to make, especially Jimenez, 55, whose expertise was corporate market- to assess how these trends will affect strategies ing and consumer goods before he joined Novartis in 2007, first as head going forward. of the consumer health division, then (six months later) head of phar- Branding has a long history with a lot of dynamics. maceuticals, and finally CEO in 2010. His leadership and this vision to Through its lens we can see some fundamental shifts solve one of the world’s most formidable challenges have earned him in how marketing, indeed business, has changed and Berkeley-Haas’ 2015 Business Leader of the Year award. is changing. “Though not a scientist, Joe was an inspired choice to run a pharma- ceutical giant,” says Rich Lyons, dean of Berkeley-Haas. “It’s his analyti- This article was based on a talk at the New York Amer- cal skill at balancing short- and long-term goals, his quiet drive, and his ican Marketing Association’s Hall of Fame event in outstanding ability to nurture the right talent that have allowed him to Question the Status Quo and re-envision the industry. He has the con-

PHOTO: MARYANA HORDEYCHUK HORDEYCHUK MARYANA PHOTO: May 2015. fidence and expertise to lead Novartis to deliver where society needs it most and is an example for us all of our Defining Principles.”

Fall 2015 11 “We’re working hard to shift the $275 million, and its non-influenza global vaccines ployees when they brought me bad news,” he says. culture at Novartis so that people business to GlaxoSmithKline (GSK) for $5.3 bil- “It was a balance between not beating them over the lion—while also buying that firm’s oncology business head for missing the goal but also not letting them off know it’s okay to try and fail. With for $16 billion. “This has allowed us to strengthen our the hook. But once we identified this underlying dy- position in hematology, breast cancer, and renal cell namic, our forecast accuracy went through the roof.” carcinoma and opened up new opportunities in mela- He’s seen this type of situation play out at Novartis each failure, we come closer to noma,” Jimenez says. In July, for example, the FDA as well. The company’s Gilenya drug was initially devel- granted priority review for a melanoma treatment oped to suppress patients’ immune systems after kidney medical breakthroughs.” that combines a Novartis and a GSK drug, a combina- transplants, but this application didn’t prove effective. tion that was approved for patients in the European “So instead our scientists took the drug through —Joe Jimenez, MBA 84 Union in September. another clinical trial, which showed that its mecha- Streamlining, Jimenez says, is crucial for the long- nism was such that it helps mitigate relapses of mul- term success of the company—as is preparing to ad- tiple sclerosis,” Jimenez says. “What started out as a dress future healthcare trends. “In the next 10 years, failure has now become a $2 billion success, both for And Jimenez’s leadership style exemplifies the world will add one billion people to the population, patients and for Novartis.” Haas’ Defining Principles, says one of his mentors, and more than half will be over the age of 50,” he says. It may be that American business culture—espe- Professor Emeritus of Marketing and Public Policy “To win in this new environment, a business will cially in the entrepreneurial sphere—more readily David Aaker. need innovation power and global scale.” Jimenez has accepts failure as part of the road to success than Eu- “Joe personifies our values of Question the Status shifted attention to pharmaceuticals, eye care, and ge- ropean business culture, Jimenez says. “We’re work- Quo and Confidence Without Attitude,” Aaker says. nerics and has established three priorities for Novartis: ing hard to shift the culture at Novartis so that people “And he’s good at developing sound strategy in swiftly creating breakthrough medicines, expanding into know it’s okay to try and fail,” he says. “With each changing situations.” cutting-edge markets, and establishing a healthcare re- failure, we come closer to medical breakthroughs.” Jeff George, head of Novartis’ eye care division, imbursement model that emphasizes patient outcomes says that these qualities, combined with Jimenez’s rather than product sales. Finding ways to improve Crossing cultures ability to pinpoint the crux of any matter, make him healthcare helped Novartis place ninth in Fortune’s Jimenez’s leadership style has evolved since leaving a powerful leader. “He’s razor-focused when he digs recent “Change the World” ranking of companies doing the U.S. for Europe. “People who grow up in Europe into an issue, and he’s able to discern which questions good as part of their profit-making strategy. get an appreciation for diversity of cultures across are most important,” George says. “Joe also knows Novartis is refocusing its drug development pro- countries and geographies different from those of us how to read people and situations well, and that’s im- cess as well, moving toward personalized cancer ther- raised in the U.S.,” he says. Jimenez was reared and portant for the leader of a complex organization. He apies instead of working with general populations of educated in California, growing up in Walnut Creek has to deal with everyone from patients, physicians, patients. Through its Signature program, patients are and in 1982 receiving his bachelor’s degree in eco- and insurers to governments and his own staff.” pre-identified for clinical trials using genetic testing. nomics at Stanford, where he was also ranked among It’s a complicated job, but one formula Jimenez “We just launched a new lung cancer drug that spe- the top five 100-meter breaststroke swimmers na- is betting on as Novartis digs in to vanquish cancer Jimenez at a Berkeley- In 2013, one of Novartis’ immunotherapy treat- cifically works in the 3 percent of patients who have a tionwide. After earning his Berkeley MBA in 1984, he is simply staying on task. “There are so many things Haas Dean’s Speaker Se- ments put into complete remission 27 of 30 patients particular genetic mutation,” Jimenez says. “Because worked at Clorox and then at ConAgra Foods before that can trip you up when you’re trying to move for- ries event in 2013 talking with acute lymphoblastic leukemia at the Univer- we can identify the right patients for this treatment, the Heinz position that took him across the Atlantic. ward,” Jimenez says. “You’ll accomplish a lot more if about leadership and the sity of Pennsylvania. Novartis is continuing this work our ability to achieve better patient outcomes is sig- “Even though the U.S. is quite large, culturally it’s you’re single-minded.” pharmaceutical industry. with UPenn, and since the Forbes article, the FDA nificantly enhanced.” more homogeneous compared to Europe,” he says. To that end, Novartis’ oncology pipeline, he says, Jimenez has made a has granted the treatment—which uses a patient’s Jimenez is also betting on digital-based medicine “Novartis is very much a European firm—perfor- includes more than 25 new molecular entities target- name for himself since own immune system to destroy cancer cells—break- to drive breakthroughs. In January, Novartis part- mance driven but also collaborative. I’ve learned to ing 19 key oncogenic pathways. By the end of 2017, taking over Novartis. In through therapy status, meaning it will expedite the nered with Qualcomm Ventures to create a joint in- adjust the way that I manage to maintain an aggres- Novartis anticipates launching 10 novel products. 2015, Barron’s named treatment’s development and review. The first cells vestment company that will use $100 million to sup- sive position in terms of performance but also to sup- “This is an exciting time in oncology, but much him one of the world’s are being processed at a commercial-scale facility for port early-stage companies improving patient care port my employees and associates.” work remains to be done,” Jimenez says. “We’re best CEOs. clinical trials. In a recent study of this same technol- via digital technology. A collaboration with Google Jimenez has also had to cross business cultures working hard to accelerate our innovation efforts and ogy in those with non-Hodgkin’s lymphoma, 11 out of aims to create a smart contact lens that monitors in another way: from consumer-based companies to bring these new therapies to patients who desper- 19 patients had a complete response to treatment. To- blood glucose levels in diabetic patients. a science-based one, but the transition has proven ately need them.” day, Novartis has over 25,000 patients enrolled in 340 useful. “Coming from industries that are very close to active global trials for promising cancer therapies. Flirting with failure consumers, I’ve been able to intensify Novartis’ focus Selling off half of a company’s divisions might seem on patients and how we can help improve their lives,” A stronger focus like a dangerous move, but throughout his career, he says. “There’s often a lot of noise in a business situation, Jimenez has grown to welcome risk and failure. and you have to pick out what’s really important,” As president and CEO of H.J. Heinz’s North The Berkeley connection Jimenez says. “One of the things I learned at Berke- American and European businesses, the position Since graduating, Jimenez has hosted Dean Lyons ley-Haas is how to take something that’s complex, he held prior to joining Novartis, Jimenez’s team in at the company’s offices in Basel, delivered the simplify it down to its basic elements, and then London kept missing its financial forecasts. But his keynote speech at the Berkeley-Haas Asia Business address those.” initial assessment—that it was a forecast problem— Center conference in Shanghai in 2011, and spoken Simplifying is exactly what Jimenez has done at didn’t correct the situation. A psychologist finally at the Dean’s Speaker Series in 2013. This fall, one of Novartis by dismantling half of the company left to pinpointed the real issue: employee behavior and Jimenez’s sons started his first year at Cal. him by his predecessor. Last year, Novartis, based in company culture. “People knew they weren’t going to “I feel a strong emotional tie to the school,” Basel, Switzerland, saw net sales of $58 billion USD. come through, but missing the forecast wasn’t as bad Jimenez says. “I learned a lot at Haas, and not just Since then it has sold its Animal Health Division to as telling their boss the truth,” Jimenez says. content but also how to work with people from differ- Eli Lilly for $5.4 billion, its flu vaccine business to To rectify the issue, Jimenez completely changed ent backgrounds.” Australian biopharmaceutical enterprise CSL for his management style. “I started thanking my em-

12 BerkeleyHaas 2015 Leading Through Innovation Award Winners

“It is humbling to see how Danae Ringelmann and Eric Schell, Indiegogo has enabled people DREAM MBA 08s, revolutionize the crowdfunding industry and help across the world to make their turn dreams into reality. projects happen.” MAKERS ­—Eric Schell, MBA 08

By Autumn Stephens

ot many people can say they “The core idea of empowering everyone to fund customers, employees, friends, revolutionized an entire indus- what matters to them has resonated with a lot of peo- and family,” says Schell. try. But Danae Ringelmann and ple,” says Schell. “It is humbling to see how Indiegogo Ringelmann credits Haas with Eric Schell, MBA 08s, can. They has enabled people across the world to make their providing an environment that propelled the crowdfunding projects happen.” allowed Indiegogo to take root, especially during some movement when they launched Indeed, Indiegogo’s campaigns raise millions of dol- early difficult times. After launching at the height of Indiegogo, one of the first crowd- lars weekly for a vast and eclectic range of ventures. the 2007–09 recession, the co-founders endured three funding sites, with co-founder One of the most-funded campaigns, Hour of Code, has years of bootstrapping while 92 venture capitalists de- Slava Rubin in 2008. (Kickstarter, offered free computer-science tutoring to tens of mil- clined to invest. Not until 2011 did the company finally Indiegogo’s chief rival, launched a year later.) lions of students in more than 180 countries. Scanadu raise funding. Since that time, Indiegogo’s growth has been expo- Scout, a small device that reads a person’s vital signs “While the world was ridiculing us,” Ringelmann Nnential. Funds raised on the site in the past two years when placed on the forehead and wirelessly transmits says, “classmates were introducing us to our first cus- have increased 1,000 percent. Crowdfunding itself has the data to a smartphone, gained not only backers from tomers. Professors were introducing us to our first disrupted the world of finance. Forbes reports that Indiegogo but also people willing to be usability testers advisors.” And, in a definitive vote of confidence, about in 2010, global crowdfunding was an $880 million to hasten the FDA approval process. More recently, the half of their classmates mounted their own Indiegogo business. In 2014, that figure rose to $16 billion and is Syrian refugee crisis has resulted in a flurry of dona- projects. “Berkeley-Haas’ unconditional support of estimated to more than double this year to upwards of tion opportunities, with a variety of campaigns hosted Eric, Slava, and myself is a testament of the school $34 billion. on Indiegogo and Indiegogo’s fee-free personal-cause truly living our values, particularly Question the Almost inconceivably, Indiegogo was first envi- fundraising platform. Lighten the Load, for example, Status Quo and Beyond Yourself,” Ringelmann says. sioned as an offline venture. “I knew nothing about which aims to supply baby slings to parents fleeing Lately, Indiegogo has focused on helping cam- the Internet,” Ringelmann, Indiegogo’s chief develop- war and persecution, was 400 percent funded in just paigners not only reach their goals but build sustain- ment officer, says. It was Schell, the CTO, and Rubin, two days. able companies. One new development is InDemand, the CEO, who insisted that only an online platform— According to Schell, Indiegogo has thrived in part which allows successful campaigners to continue in 2006, a novel and controversial proposition—could because of four essential values that the co-founders funding a project after its campaign period ends. accommodate the free flow of information and capital established early on. “Fearlessness, authenticity, col- “Contributions resemble pre-orders and enable our that their vision required. laboration, and empowerment—we actually use those campaigners to begin transitioning their business Indiegogo’s mission, Ringelmann says, has always values throughout our company in business-model from funding to their next phase: commerce,” Ringel- been to “democratize access to capital by empowering decisions, in how we filter for hiring, in product de- mann says. The co-founders are also contemplating all people to fund what matters to them—whether it sign, in operational decisions,” he says. For example, the new, less restrictive SEC equity crowdfunding be for patronage, perks, or even for profit.” Though a prioritizing empowerment across gender lines has re- regulations and the game-changing implications for young company, its legacy is profound, and for having sulted in a staff where 45 percent of the employees and its business model. permanently changed the financing ecosystem for the 30 percent of the engineers are women—significantly Looking further into the future, Ringelmann, who better, Ringelmann and Schell are receiving Berkeley- above the average for tech startups. sees crowdfunding as a powerful tool for narrowing Haas’ seventh Leading Through Innovation Award at Ringelmann, Schell, and Rubin have received many the wealth gap, envisions shifts in individual behavior the annual Haas Gala in November. The honor recog- honors for their work. The trio has been named to For- catalyzed, in part, by Indiegogo. “Funding will become nizes alumni whose fresh thinking and questioning of tune’s “40 Under 40” list, and Ringelmann made ELLE’s a welcomed, daily opportunity and responsibility,” the status quo has redefined how we do business. “Women in Tech” list and received Watermark’s “Wom- she says. The San Francisco-based Indiegogo, which has en Who Have Made Their Mark” award, among others. Schell is less inclined to predict. “What I can say hosted over 300,000 campaigns in 224 countries and But for the alumni, recognition by the school where they for certain is that in five years and in 50,” he says, Danae Ringelmann and Eric Schell, MBA 08s, began territories, prides itself on allowing all creative, entre- honed their vision is particularly meaningful. “even more people from even more places will be using working on Indiegogo, one of the world’s first crowd- preneurial, or charitable ventures to run campaigns— “It is a reflection of the support and hard work of Indiegogo to make their dreams a reality.” Which is, in funding platforms, while Berkeley-Haas students and to let the community decide what will fly. so many people who have touched Indiegogo since its the end, the most important thing. and used their Haas connections to develop the inception at Haas in 2006 until today—mentors, peers, company. To date, Indiegogo has hosted over 300,000 campaigns in 224 countries and territories. PHOTO: GENEVIEVE SHIFFRAR GENEVIEVE SHIFFRAR PHOTO:

14 BerkeleyHaas Fall 2015 15 In the Back In the Back Your Haas Network

CONFIDENCE WITHOUT ATTITUDE never worked in the promoted to co-founder Transforming financial services sector of an internal group cre- India’s in India” says Shah. “A ating financial analysis Economy combination of idealism applications. Platforms for Creativity and bullishness allowed Then his career took a Tech expert expresses herself on Hardika Shah, me to find new ways sharp turn: He accepted BCEMBA 08/09 to approach the small an unpaid internship. In both sides of the business equation Founder and CEO, Kinara business lending gap.” shoes. In Sydney. Capital, Bangalore, India Shah developed an Osborne joined a friend April Underwood, MBA 07 innovative assessment who had co-founded Head of Platform, Slack model that minimizes Shoes of Prey, a retailer of San Francisco lending risk by financing made-to-order women’s various players in a supply shoes. “It was quite a chain, assessing the jump,” he says. “But I was April Underwood likes to solve big problems. And that’s a good thing, business owner, and open to living in a new because her latest gig as head of platform at Slack offers plenty of considering potential country and having a opportunity to puzzle out new ways for work teams to communicate. social impact. To date, totally new experience.” Slack’s product is a workplace collaboration platform that allows Kinara operates in 12 At Triage, Osborne people to navigate their myriad online applications—like Dropbox, offices in four states in learned that he most GitHub, MailChimp, Twitter, and Zendesk, to name a few—from one enjoyed product man- When Hardika Shah India, has financed over centralized location, on any device. Launched in 2013 by Flickr founder agement. “I really wanted revisited India in 2010, 2,500 loans with a portfolio Stewart Butterfield, the company now has more than a million daily to make it my full-time after graduating from of some $7 million, and active users. job,” he says. Shoes Haas, she was on a has impacted 10,000 “I express my creativity in how I tackle problems,” Underwood says. of Prey paid his living mission to understand lives by creating new jobs. “And connecting people in the workplace across a range of applications expenses for six weeks, why microfinance was As Kinara continues is a serious challenge. It’s exciting to work on something that’s a real then hired him. not meeting the needs of to grow, Shah draws solution.” No one wants to waste precious time trolling through a dozen Osborne worked in small businesses. confidence and inspira- tools just to find a particular conversation or piece of information, Sydney for three years “I spent three months tion from her Berkeley- Underwood says. Slack helps organize all those elements and make while the company was meeting all types of Haas community. “Seventy them searchable—for example, by tracking all the tweets that reference evolving from an online businesses, bankers, percent of the seed capital a certain product. store to one with retail financiers, intermediaries, came from my class- She may work at Slack, but Underwood is no slacker when it comes outlets. “I like the chal- and anyone else who mates,” she says. “If they to tech experience. For five years, she served as director of product at lenge of evangelizing wanted to opine on the believe I can do this, then Twitter, during which time she built advertising and developer products mass customization,” he problem,” she says. I should believe I can do and partnership programs from scratch. Before that, she was senior says. In August, Osborne, She discovered that this too.” —MR partner technology manager at Google in charge of content acquisition now director of product though small businesses for the company’s maps, news, finance, and blogger features, among management, moved contribute 45 percent of A Shoo-In for others. Prior to Google, she was a product manager and software back home to Southern the GDP, they struggled to engineer at Travelocity. Success California where Shoes access debt at a fair Of course, her Berkeley MBA has also contributed to her success. Todd Osborne, BS 06 of Prey established its market price. The average One of Underwood’s favorite Haas courses, taught by Adjunct Director of Product headquarters. He man- microfinance loan of $200 Professor Andrew Isaacs, dealt with recognizing opportunities Management, Shoes of ages a partnership with is not sufficient for a small for entrepreneurship in Silicon Valley. “In that class I learned how Prey, Santa Monica, Calif. Nordstrom, which stocks business, which typically to identify needs in the market and develop a strategy to meet them,” styles for customers to try needs 20 to 30 times that she says. “Now, looking for that kind of opportunity is second nature on. They can then design amount to grow. Larger for me.” their own shoes in the lenders consider the Case in point: In March, Underwood and five of her former Twitter store via an iPad. investment too risky, colleagues launched #Angels, an all-female team of investors that “It’s exciting engaging forcing entrepreneurs to identifies worthy startups. #Angels is not a fund, Underwood says— with customers in the use loan sharks. the group’s members will make individual investments, and all six physical setting to explain Shah’s solution: Kinara women may not necessarily support the same firms. In April the the concept and get them Capital, a for-profit group announced its first “winner”: Color Genomics of Burlingame, on board,” Osborne says. company she founded in Calif., which makes affordable genetic testing kits for breast and He credits Berkeley- 2011 dedicated to serving ovarian cancer. Haas’ emphasis on that “missing middle” in “Each of us had been interested in angel investing on our own,” she Enmeshed in health all-around leaders rather India by providing says. “But we wanted to make use of each other’s expertise, because we As head of platform at Slack, care financing at Triage than specific disciplines collateral-free loans from felt that we had more to offer as a team than individually.” April Underwood, MBA 07, puzzles Consulting Group in San with helping him transi- out new ways for work teams $2,000 to $20,000 to Her work at Slack and her participation in #Angels gives Underwood Francisco—a job that tion from health care to communicate. In March, she small-business owners. a way to help solve big problems on both sides of the business equation. sprang from a Haas class financing to shoes. “It was and former Twitter colleagues “In a way, the biggest “At Slack, I get to build a product that reaches more than a million project—Todd Osborne more about learning how launched #Angels, an all-female advantage was being users, and at #Angels, I can support the development of new products was named Rookie of the to learn,” he says. “Leaving team of investors who support unencumbered by past and ideas in other arenas,” she says. “As a combination, it’s a great way to Year from among 80 first- school, I felt like I could worthy startups. experiences as I had practice creativity.” —Kate Madden Yee year consultants and was apply for anything.” —ME PHOTO BY KARL NIELSEN 16 BerkeleyHaas Fall 2015 17 In the Back In the Back Your Haas Network

Community encourages Airbnb’s host care (an $18 billion unit QUESTION THE STATUS QUO community to help during of General Electric), Spirit times of need—welcom- Nihalani has led the Rae Richman, ing medical patients and company’s initiative to BCEMBA 08/09 their families travel- conceive, develop, and The Backup Generator Head of Global ing for treatment, for market Vscan Access, a Alumnus shakes up the world of Citizenship, Airbnb, example, or offering free sturdy, low-cost ultra- San Francisco accommodations for sound device designed cloud storage low-income high school to improve maternal students visiting colleges. health care in remote Gleb Budman, BS 95 (Mech. Eng.), MBA 99 It’s community engage- regions of developing CEO and Co-Founder, Backblaze ment similar to what nations. “It’s been quite San Mateo, Calif. Richman felt at her first amazing to see the whole Burning Man, an event process from start to When Gleb Budman and his four co-founders launched Backblaze, she’s attended for 20 finish,” he says. an online-backup service, in 2007, they were determined not to raise years. She’s sat on the With a BS in biomedical capital. They actually turned down offers from VCs and had only a organization’s board for engineering from Colum- small angel round near year two. “We were worried funding would the last 10 years and still bia University, Nihalani, influence the direction of our product and the culture of the company,” encourages BCEMBAs to who grew up in New Budman says. attend. She offered free Jersey, initially aspired The bootstrapping gamble paid off, leading to the custom-built Rae Richman always knew tickets to her graduating to a career in artificial servers that have made Backblaze a standout in the field. Three clicks she wanted to be involved class, and two accepted. organ design. Instead, and Backblaze automatically finds, encrypts, and saves all of a user’s in community work to “One is a committed he went on to serve for files, regardless of size or type, to an off-site location. enact social change, but it Burner now,” Richman says. nearly three years as a “If we had raised funding first,” says Budman, “we would never have wasn’t until the mid-90s Another fellow alumna business analyst and built our own cloud storage.” Instead, Budman says, they would have when she attended her attended her first Burning staff consultant focus- followed a path similar to other companies: use Amazon cloud storage first Burning Man, the Man this year. —MR ing on health informatics first, at a loss, and figure out the innovations later. annual counterculture and global solutions at The Berkeley-Haas community has also been instrumental to festival in Nevada’s Black Ultrasounds for CSC Consulting. That Budman’s success. “My connections continue to be valuable and Rock Desert, that she the Masses real-world experience led helpful in building the business,” Budman says. Classmates have realized she wanted to him to enter Berkeley’s offered angel funding, advice, client introductions, and more. He also make it her career. Abhay Nihalani, MBA/MPH program in approaches problems with strategies he learned in class. “It was a transformative MBA/MPH 10 global health policy and One such issue arose with Backblaze’s $5 price point for unlimited experience that opened Product Marketing management. “I needed monthly storage—a fee that hasn’t changed since the company’s up my eyes to creativity Manager, GE Healthcare, to learn how to wield the inception. The low cost led some in the tech industry to initially and self-expression,” says Singapore principles of business for speculate that Backblaze’s storage wasn’t actually unlimited or that Richman. “I realized that the purpose of creating it was burning through secret VC funding. But Backblaze stores I needed my professional not just financial value more data than its competitors—150 petabytes so far—because of its life and personal values to but also social value and innovative hardware and software. Budman squelched these rumors be in sync.” development,” he says. by posting the server’s proprietary design specs online in 2009. She left public relations Posted first to Jakarta, The post has been viewed more than a million times. “It established to instead pursue a career Indonesia, then to us as a leader in the space,” says Budman, who holds five patents in social responsibility. Singapore, Nihalani on security. Engineers and operations people have applied for jobs Today, Richman is head spent his first several because of it, and fans of Backblaze’s technology are quick to defend it of global citizenship months at GE Healthcare against skeptics on social media. for Airbnb, the online interviewing midwives, Five years into the company, Budman and his co-founders finally platform allowing people clinicians, and officials in agreed to seek funding to accelerate growth—but only with investors worldwide to list, dis- far-flung areas of Africa who wouldn’t be making hiring and firing decisions. “We wanted a Raised in a family of phy- cover, and book unique and Southeast Asia about partner who valued the way we wanted to run the business,” Budman sicians, Abhay Nihalani accommodations. the obstacles they faced says. They teamed up with TMT Investments, which offered $5 was almost inevitably “Haas helped me in helping women survive million. Backblaze has since grown to nearly 40 employees. drawn to a health-related understand how to best pregnancy and childbirth. While Backblaze was cash flow negative during its growth period, it career. “Half the world take my skills and experi- “I didn’t come in with a eschewed raising more funding and instead brought the company back has still not had their ence to have the most theory at the beginning,” to profitability. “If we can’t sustain our business based on the number of health care needs met,” impact,” Richman says. he says, referencing the customers we have then we’re doing it wrong,” Budman says. says Nihalani. Yet, he In her role, Richman Haas Defining Prin- Gleb Budman tapped into his Berkeley-Haas And now, a new service is poised to help its bottom line. The says, “with the kind of develops ways for the ciple Students Always. connections to build Backblaze. Classmates company recently launched Backblaze B2 Cloud Storage, a competitor affordable technology so- company to use its as- “That idea of inquiry, of have offered angel funding, advice, client to the $5 billion cloud storage market dominated by Amazon, Google, lutions we can build now, sets for social good, such humbleness, has been introductions, and more. Shown: Budman and Microsoft. Backblaze’s solution is just one quarter the cost of them the options are limitless.” as providing employees so helpful. Without really standing near a sculpture made from the all. “It’s definitely a David vs. Goliath situation,” Budman says, but he’s A global product company’s innovative storage pods. with paid time off to listening, I would not be confident Backblaze will prevail with its innovative technology and its manager for GE Health- volunteer. Her team also successful.” —AS culture of being focused, efficient, and creative.—Amy Marcott PHOTO BY KARL NIELSEN

18 BerkeleyHaas Fall 2015 19 In the Back In the Back

The Campaign for Haas Be a part of the Big Give on Nov. 19: biggive.berkeley.edu

Beyond Yourself UPCOMING EVENTS Investing in Success haas.berkeley.edu/events Developing Talent YEAH celebrates 25 years of helping local youths make it to college Old Blues The inaugural Jacobs Fellows are poised to Reunion improve the developing world Brekke, MBA 03, a December 10 fixed-income analyst Berkeley and portfolio manager at After attending She Leads Africa, a Nigeria-based competition for the firm who served as a female entrepreneurs, Hadiatou Barry, MBA 17, knew she needed to YEAH mentor during his Berkeley-Haas take a leap and move from nurturing ideas to starting a venture. b-school days, convinced Celebration at “I was inspired by their entrepreneurial spirit,” Barry says of the firm’s charitable giving the young women, who had started businesses such as selling committee that YEAH was Menlo Circus organic spice mixes and providing health care information over worthy of support. Club mobile phones. “As a firm we’re focused February 3, 2016 With the ambition of helping girls in Francophone Africa acquire on outreach to at-risk or Atherton, CA a better education, Barry decided to apply to business school. “I want otherwise underserved to find the sweet spot where you improve lives but also make a profit,” Bay Area youth,” Brekke she says. says. “Dodge & Cox Berkeley-Haas For the past three years Barry, who was born in Guinea, raised is very supportive of YEAH mentors and alumni signed thank you cards at a spring recep- Celebration at in Côte d’Ivoire, and attended high school in Senegal, had been charitable organizations tion celebrating the program’s 25th anniversary. YEAH has started that our employees are Gap Inc. working for CARANA Corporation, backstopping and managing building an alumni base that wants to give back to the program. transformative economic growth projects in East and West Africa. involved with whose goals March 9, 2016 She is one of three MBA students—along with Nancy Cao align with those of our San Francisco For many Bay Area youths, college philanthropic support.” and Claire Markham, MBA 17s—whose social-impact work and remains a distant dream. But the Young aspirations were recognized with a new fellowship provided by Kristiana Raube, executive director Entrepreneurs at Haas (YEAH) program of the Haas Institute for Business & 20th Annual the Jacobs Foundation, a Zurich-based charitable organization has been opening doors for them with promoting child and youth development. The awards are given to Social Impact, which houses the YEAH Women in stunning results. program, says support from corporations graduate students who have experience in service organizations and Take Robert Reffkin. Raised by a single Leadership an entrepreneurial vision for social-impact work. is crucial. “YEAH would not exist if not for mom in Berkeley, in 1995 he found his the corporate donations we have,” she Conference Cao and Markham have also built impressive international way into lessons on contracts, marketing, development résumés. says. “Corporations and we as a society March 12, 2016 and revenue modeling through YEAH. have a real incentive to be a part of this Berkeley Cao most recently worked in Nairobi, Kenya, developing training He ended up earning a bachelor’s and programs for fast-growing social enterprises. She hopes to start a program. Having a better educated an MBA from Columbia and has since group of citizens and workforce makes a venture addressing workforce development, one that finds a way to co-founded Compass, an $800 million improve companies’ relationships with labor and local communities difference in all of our lives.” Global Social real estate startup. Last year he made Wells Fargo and AT&T have also in their global supply chains. “I have been wrestling with how to Fortune’s “40 Under 40” list of the most Venture create viable business models that reach out to the poorest globally,” funded YEAH. “Investing in innovative influential young people in business. educational organizations such as YEAH Competition she says. “I want to improve their standard of living and income- Reffkin is one of many success stories April 1–2, 2016 generating ability.” allows us to help students succeed, from YEAH, now celebrating 25 years of Bangkok Markham also worked in Nairobi, for microfinance crowdfunding strengthen schools and communities, helping Bay Area students be the first in and ultimately widen the talent organization Kiva, where she witnessed tremendous inequities in Hadiatou Barry, Nancy their families to go to college. Founded pipeline,” says Loretta Walker, vice educational access. She seeks to start a social enterprise that works Cao, and Claire Markham, by then Haas Dean Ray Miles, YEAH has president of external affairs, employee Reunion with universities, employers, and social investors to facilitate money MBA 17s taught nearly 1,000 students leadership for student loans and will use her time at Berkeley-Haas to find engagement, and communications for Weekend development and college readiness— AT&T California. April 29–May 1, 2016 novel solutions. “I’m really interested in exploring business models with absolute success. YEAH grads have These days, Brekke chairs YEAH’s Berkeley to increase access to financing for higher education,” she says. “The a 100 percent high school completion fellowship will enable me to explore the entrepreneurial route and executive board and credits YEAH with and college placement rate. Most shaping his worldview. “Mentoring helped take required risks to improve educational access across Africa.” are inner-city youth from working- The Jacobs Fellowship aims to train future social entrepreneurs me understand myself and my role in All-Alumni class families in under-resourced society,” he says. who are able to easily navigate the corporate, public, and nonprofit communities who would otherwise lack Conference sectors. The three fellows plan to spend their two years at Haas He remembers one team in particular. April 30, 2016 the guidance to apply to college. Three boys from different high schools, working with one another, professors, and classmates to devise Berkeley Connecting Bay Area middle and two of whom had difficult home business solutions for improving lives in the developing world. high school students with Haas MBA And with the resources offered by Berkeley-Haas and the Jacobs situations, came together to win the 2002 students for entrepreneurial training, stock market competition. “They probably Fellowship, they are poised to succeed. case competitions, and more has made “My two years in business school are the perfect incubator to flesh had never been told by anyone that YEAH the kind of successful mentoring someone was proud of them,” Brekke out and test the ideas I have for improving access to quality education Remain a Student Always program that forward-thinking says. “The look on their faces when told in non-English speaking Africa,” says Barry, who also hopes to expose with videos of Berkeley- corporations eagerly support. not just by me but by the judges is her fellow students to business opportunities in Africa. “There’s a Haas speakers at insights. One of these is investment manage- something I’ll never forget.” —John Deever huge momentum there to build upon.”—Mandy Erickson ment company Dodge & Cox. Tony haasalumni.org. PHOTO BY JIM BLOCK 20 BerkeleyHaas Fall 2015 21 In the Back In the Back

Get involved with an alumni chapter in your area: Haas Worldwide Events haas.berkeley.edu/alumni/community/chapters.html

Program with Haas and Homecoming Why Culture Matters Uruguayan Entrepreneurs 1 Mark Searle, Global Programs, Lester Center and Monica Zan- occhi, Uruguayan entrepreneur 2 Dean Rich Lyons with Uru- guayan entrepreneurs Gonzalo Jaso, Monica Zanocchi, Andres Levin, and Álvaro Pérez EMBA Napa Valley 1 2 3 4 Immersion 3 Surya Kommareddy and Harold Allen, EMBA 16s 4 Ronak Shah, EMBA 16 5 Eric Sharp and Adam Kerin, EMBA 16s East Bay Chapter’s SkyDeck Welcome Party 6 Steve Terusaki, MBA 89, Chapter co-president 7 Moses Lo, MBA 2015, 5 6 7 8 discussing his startup Xendit MBA Orientation 8 Revolution Foods Co-Founders Kirsten Saenz Tobey and Kristin Groos Richmond, MBA 06s 9 Sabrina Simmons, BS 85, CFO, Gap Inc. 10 Tri Luong, Kate Hagen, and Jenelle Harris, MBA 17s 11 Sanusi Dantata and Jason Yee, MBA 17s 9 10 11 12 12 Ekram Mukbil and Adam Speert, MBA 18s 13 Janet Gunzner-Toste and Umberto Javarone, MBA 18s SF Chapter Wine and Chocolate Party 14 Linda Xu, BS 12, and Shazia Virji, BS 11 15 Michael Reynolds and Tom Ryglinski, MBA 98; Tiffany Choy, MBA 97; and 13 14 15 16 David Liu, BS 86, MBA 98 Dean’s Speaker Series 16 Kevin Roberts, executive chairman, Saatchi & Saatchi 17 Nobelist Steven Chu, former secretary of energy 18 Pete Flint, co-founder, The Power of Culture Trulia Homecoming panel explores culture as a great leadership instrument 19 Rosie Rios, treasurer of the United States Members of the Berkeley-Haas community gathered during personally empowering. Katie Benintende, MBA 15, a global 17 18 19 20 Homecoming 20 Bradley Okamoto, Homecoming for a panel on the importance of culture in a supply manager at Nest Labs, found that Berkeley-Haas’ Defining Eve Alexander, and company: its enabling effect, how to make it stick, and how to Principles allowed her to pursue a gender equity initiative at the Phil Dawsey, all MBA 12 change it, if necessary. The panelists’ backgrounds offered a range school. “Culture gives you a voice and allows you to make a real 21 Yumiko Kelley and Tom Kelley, of perspectives: from CEOs and founders to a senior HR executive impact and change,” she said. MBA 83 and a recent grad. “Our competitive advantage comes from our 22 Marilyn Booth and Margie Watch the panel: haas.berkeley.edu/insights. Bennett, MBA 87 culture,” said Brett Wilson, MBA 07, co-founder and CEO of Shown: Dean Rich Lyons, BS 82; Katie Benintende, MBA 15, global supply man- 23 Tom Tanaka; Daisuke Tanaka, TubeMogul, who interviews for a culture fit and has integrated it ager, Nest Labs; Tom Frainier, BS 79, MBA 81, co-founder, CEO, and president, MBA 09; and Loan Tanaka into his company’s performance framework. Culture can also be Semifreddi’s; Beth Axelrod, former senior vice president, human resources, eBay; 24 Archit Bhargava and and Brett Wilson, MBA 07, co-founder and CEO, TubeMogul 21 22 23 24 Marissa Chacko, MBA 12s

22 BerkeleyHaas Fall 2015 23 In the Back In the Back

Do you have a good Berkeley-Haas connections story? Haas Alumni Notes Email it to [email protected]

CONNECTIONS The Power of the Haas Alumni Network

Berkeley-Haas alumni help one another bend new paths. Here’s a look at how Berolzheimer has The Berkeley-Haas Deal Flow influenced the lives of several Haas alumni. Michael Berolzheimer, MBA 07, sparks countless opportunities for fellow alumni

Michael Berolzheimer, MBA 07, may just Founders: Investors in Bee Partners: be a Berkeley entrepreneur’s best friend. Investor, connector, advocate, advisor. He’s eager to help alumni and student entrepre- neurs find the people and resources they need to succeed. As the founder and managing partner of Bee Partners, a seed-stage investment fund with nearly 40 companies in its port- folio, he’s invested in 12 companies founded by Cal alums—more than half of those Brett Wilson, Bhavin Parikh, Ted Kuh, BS 82 Michael Torres, Berkeley-Haas alumni. Admittedly, he MBA 07 MBA 10 Lecturer, MBA 86 has a soft spot for Berkeley relationships. Co-Founder and CEO, Co-Founder and CEO, Berkeley-Haas CEO, Adelante Capital “It’s about values,” Berolzheimer says. TubeMogul Magoosh Management “We believe strong values drive long- “Michael has a very high “Beyond being our first “When Magoosh had only level of integrity. He has “I was impressed with term success.” investor and betting Eric Schell, three months of runway MBA 08 established an impressive Bee Partners’ Beyond investing capital, Berolzheimer on us when no one left, Michael was the first network among the commitment to Co-Founder and CTO, invests time volunteering with numerous else would, Michael investor to reinvest. He’s entrepreneurial CalFounders. As an Indiegogo campus programs, including moderating has been incredibly the only investor with community such that he early supporter of the supportive, helpful, and whom I feel comfortable CalFounders. The program connects Danae gets a first look at many Berkeley Angel Network, patient over the years. Ringelmann, being completely candid high-quality opportunities, I’ve learned that Berkeley entrepreneurs, engaging more He’s a consummate MBA 08 about the challenges and is a super guy. Bee investment opportunities than 400 alumni founders and mentors optimist and believer and Co-Founder and Chief I’m facing. He withholds Partners has an excellent are not always accessible, for networking and frank discussions inspires me every time Development Officer, judgment and keeps all track record. They are very and direct access to on the challenges of entrepreneurship. we talk. He is the real Indiegogo information confidential. inclusive in their network, founders can be limited deal and everything an He also makes himself CalFounders functions as a confiden- and it’s been fun to watch without a thoughtful entrepreneur wants in an Ringelmann: “For most very accessible whether them add as much value general partner, like tial, informal advisory board. To join, visit investor.” outsiders I spoke with, it’s late night texts or as possible to their Michael.” using the internet to make CalFounders.com. weekend calls. Michael portfolio.” fundraising more embodies the Haas egalitarian and inclusive Defining Principle of was a crazy idea. But Beyond Yourself.” inside the walls of Haas, professors, staff, alumni, and students alike showered us with guidance and feedback to help us eventually prove the skeptics wrong.”

Investing in Haas Bee Partners has funded seven Haas companies—six as the first investor (*): Michael Berolzheimer, MBA 07, TubeMogul*, Indiegogo, Magoosh*, Modify Watches*, Venture Scanner*, Identify3D*, Phonio* founder and managing partner, Bee Partners [email protected] @BeePartners / @CalFounders

24 BerkeleyHaas Fall 2015 25 In the Back In the Back

Check out books written by alumni at Haas Alumni Notes haas.berkeley.edu/alumni/books.

Oral Histories, and more. ALUMNI NEWS: ACCOLADES & BOOKS UNDERGRADUATE to good use. My daugh- there. I have spent over my undergrad days. UC Morton also worked ter Michelle started her 20 years in Pittsburgh at Berkeley felt just like 1950 as a photographer and sophomore year at Cal, Carnegie Mellon and now home again!” film producer, based in firm ZS. The second and I am thrilled that head up the finance and Mimi (Mary Renard) San Francisco. Scouting , of Walnut Creek, she is now a second- administrative operation 1982 edition also includes a Knox locations for Paramount Calif., announces, “The generation Bear.” for the Computer Science brand new chapter on Pictures, he set Dustin Class of 1950 will cel- Department. We left New specialized topics such Hoffman in The Gradu- ebrate our 65th reunion York City after a decade as forecasting for orphan ate on the UC Campus. Friday, 11/20/2015 at there. Berkeley really drugs and biosimilars. He has since been 11:30 a.m. with lunch took me far beyond my revisiting many of the at the Claremont Country hometown of Hollister, Smarter places he’s photo- Club. Contact Class Calif. I hope that it has Marketing graphed. Says Morton, President Roger taken my college friends “Fifty years later I well beyond their wildest Thompson at gasroger Gunnar Engen, BS 58, with wife, Maria, and daughter, Sonja, at started thinking about dreams, too. @sbcglobal.net.” the major changes in the Christmas dinner at Norwegian Seamen’s Church in San Pedro, Calif., in 2012. “Nearly 35 year after lifestyles I had expe- 1954 graduating, I took my rienced. I returned to “Had two children, a Golden Gate Fields and son, Malek Khalifa, on Gerald Wheel- Russia with one of my the prospective student Charlene Son Rigby, MBA 00, and Guadalupe Nickell, Our Defining son and a daughter. Son writing a column for The er, of Orting, Principles GlobeCombers compan- campus tour at Cal this BCEMBA 10/11. is in legal work with the Daily Californian titled Mark Cohen, BS 82 Wash., writes, Confidence ions. The KGB who had Navy; daughter is a film ‘Mindell Tags The Nags.’ ” summer. It was wonder- “Retired in without secretly documented Ken Cera, BS 81, with daughter Berkeley-Haas Forecasting Attitude producer, Hollywood. ful! Let’s see where he , of Lafay- 2006; wife now our travels in 1959 now Michelle Cera, class of 2018 Mark Cohen Wife still a professor at 1966 lands. Visited the Haas ette, Calif., announces, Volunteers Rock Pharmaceuticals runs the busi- appeared as doormen- the University of Texas at AnnMarie (Zanger) School complex for the “This is a year of cel- Three cheers for Arthur Cook, ness. Now three years security guards at the Herman (“Buzz”) Bosch- Dallas. Great vacations in Khalifa, of Pittsburgh, first time. Accidentally ebrations. My company, outgoing Berkeley- MBA 90, has published as a police chaplain with major hotels. I revisited ken, See MBA 1968 notes Norway, Spain, and cruis- Pa., updates as fol- wandered into an alumni Cohen | Volk Economic Haas Council co-chairs Forecasting for the county sheriff’s office. Kenya where the digital ing the Caribbean, Medi- lows, “We lost my dear advisory meeting where Consulting Group in Guadalupe Nickell, Pharmaceutical Officer or on the board of age had arrived, Maasai Irene Boschken, see terranean, and Alaska. husband, Professor Yasi Rich Lyons was engaged Walnut Creek is celebrat- BCEMBA 10/11, and Industry: Models for Book by Nick Johnson, a few nonprofits. Teach students learning with Herman “Buzz” Bosch- Founded the Norwegian Khalifa, in a boating acci- in cheerful conversation. ing its 20th anniversary. Charlene Son Rigby, New Product and In- EMBA 16 three adult Bible classes laptops. I returned to ken, MBA 68 Society of Texas. Had dent during 2010. He was Not surprised he became We are one of the leading MBA 00, two of the many Market Forecasting each week. Enjoy two Antarctica twice through King Olav V of Norway as teaching in Doha, Qatar, dean. He was the busiest, Bay Area firms in provid- Nick Johnson, dozen grandchildren and the eyes of tourism 1967 volunteers who keep the and How to Use Them guest. This year’s guest at the Carnegie Mel- most dedicated student ing economic damage EMBA 16, helps readers almost two dozen great- reaching the Palmer Berkeley-Haas network (second edition; Gower speaker: the ambassa- Michael Watters See lon University campus in Barrows Hall during analyses in litigation. thriving. Nickell and Publishing). The book, make their marketing grandchildren. Trying to Peninsula and The dor of Iceland for the Leif MBA 1968 notes. Son Rigby advised which provides a smarter, more agile, and stay healthy, physically, Patriot Hills. I organized Eriksson Festival.” Development & Alumni thorough exploration more customer driven mentally, and spiritually. a concluding trip to the Relations staff on of the forecasting in The Future of Market- God bless!” South Pole with a jour- 1964 NEW! initiatives and activities process for products ing: Strategies from 15 nalist who had accom- 1971 45th Reunion Leading Brands on How 1955 panied Ed Hillary’s team, Chuck Leo See PhD 1973 that have strengthened in development as notes. April 29–May 1, 2016 Congrats, Authenticity, Relevance, Morton Beebe, a Geoffrey Lee Martin, to relationships with well as currently alumni and donors, marketed products, and Transparency Will photographer and do a film recounting the NEW! enhanced the reputation is the definitive guide Help You Survive the Age author, has explored ‘then and now’ at the Alan Mindell, of Solana 1976 40th Reunion and financial strength for forecasters and the of the Customer (Pearson the world, starting with South Pole where we Beach, Calif., writes, “My April 29–May 1, 2016 New York! of Berkeley-Haas, and multitude of managers FT Press, 2015). A “by Antarctica in 1957-58. met in 1957. Their NSF horse racing novel, The B Team, has been listed by Berkeley-Haas Alumni Network’s helped build lifelong and executives who rely marketers, for market- Photo essays of this trip Antarctic return was cut NEW! Amazon as the number relationships between on forecasts in their ers” primer, the book launched his career in short by Lee Martin’s 1981 35th Reunion Chapter of the Year shows how to anticipate photojournalism. His demise.” one best-selling paper- students and alumni decision making. Cook back in new sports fic- April 29–May 1, 2016 via innovative programs is a forecasting expert and respond to relent- work has been exhibited less change in channels, in numerous collections 1958 tion. While attending Cal, and services. and principal at global I got my start with horses Ken Cera, of New York, They also spearheaded sales and marketing media options, organi- and published in a vari- Gunnar Engen, of Plano, zational relationships, ety of magazines includ- Texas, updates as by going off to nearby N.Y., reports, “I continue class engagement—prov- to practice law at my ing to be stellar commu- technologies, markets, ing National Geographic, follows, “Received MA in products, services—and Life, Smithsonian, and economics from UC law firm Schwartz & nicators and motivators. Cera, with offices in San most important of all, Travel and Leisure. Berkeley 1959. Married They channeled input Francisco and New York. from their classmates customers. Johnson, The author of several Maria Sagarna, PhD in coffee-table books, he history, University of I am also now counsel to the Berkeley-Haas founder and CEO of the to General Catalyst, a The New York Chapter delivers compelling and Alumni Network and the Incite Group, a business is also the recipient of Madrid, Spain. Retired the Explorers Club (EC) venture capital firm frequent industry and affinity programming to the more than school, led their reunion intelligence company, from U.S. Bureau of Communications Award. Labor Statistics after 39 with offices in Palo Alto 1,800 alumni in the tri-state area. They also partner with UC committees, encouraged goes behind the scenes and Boston. My practice with some of the world’s He has volunteered years, as regional Berkeley and other UC alumni communities in the region. submissions of alumni for nonprofit organiza- continues to emphasize notes, and made annual top marketing teams, commissioner. Great tions, including Tom years at UC and I-House venture capital, mergers SPECIAL KUDOS to long-standing co-president Chris Nuttall, MBA 02, gifts. Thank you, G$ at companies including Dooley Foundation with friends from all over and acquisitions, and managing partner, Laird Partners LLC, for his leadership and steadfast and Charlene, for Time Warner, Adidas, HP, related financial transac- McDonald’s, Wells Fargo, medical doctors, EC the world. Keep up the support in relaunching this alumni chapter. your lasting impact on Expedition, and Maasai good work! tions, so I continue to put Berkeley-Haas. Book by Arthur Cook, MBA 90 and Universal. Alan Mindell, BS 64 my Cal finance education

26 BerkeleyHaas Fall 2015 27 In the Back In the Back

View a map of Berkeley-Haas in Wine Country: Haas Alumni Notes haas.berkeley.edu/groups/alumni/community/winemap.html

Undergraduate NEW! are proud of our alumni incredible trip with the 2005 the deployment of solar ties, athletes, models, Andy Rich has had a UC Berkeley, traveled to Tommy York, of Oakland, cont. 1986 30th Reunion group who return to sup- Boy Scouts to St. Alex Abelin, co-founder on commercial buildings or any other talent for 2015 full of happy news: Washington, D.C., in Calif., updates as fol- April 29–May 1, 2016 port their sisters. Thomas and St. John and CEO of LiquidTalent, through its proprietary ad campaigns, personal he married Kacey Brown, June to receive the lows, “I recently started “We are interested in in the Virgin Islands as writes, “LiquidTalent is a Next Level Solar pro- appearances, commer- they moved to Colorado, Congressional Award. working as an associate “Personally, my wife, connecting with like- part of the ‘Sea Base’ new-generation job plat- gram. EPR^2 estimates cials, or other marketing and they welcomed their Will’s visit included a at FMV Opinions, a firm Pascale, and I just Ken Sunoo, of Seattle, minded individuals and program. What an form revolutionizing how the opportunity for objectives. son, Hudson Brown Rich. special dinner reception offering both business celebrated our 30th Wash., announces, “I corporations doing amazing place! I highly world-changing compa- development in Califor- Andy remains a loyal and official ceremony valuation and financial wedding anniversary recently started a new business or wanting to do recommend it if you like nies discover, connect, nia at over $100 billion. 2008 Bears and Giants fan. where he met House opinion services. Previ- at the beach in Algarve, position as pastor, Minis- business in Africa. Please snorkeling and diving and hire exceptional Check us out at www. Minority Leader Nancy ously, I worked at OnPoint Portugal, where we met. try With Internationals, at reach out if you are and an opportunity to talent. Please check out eprsquared.com.” 2010 Pelosi (D-CA), who Analytics, an economic We are just sending University Presbyterian interested in learning look at living coral, which our web experience at Alex Cocotas, of Tel Aviv, presented him with the consulting firm specializ- off our youngest of two Church in Seattle.” more. We have open seems all too scarce liquidtalent.com, our iOS Israel, writes, “I am work- Gold Medal. ing in antitrust litigation. daughters to UC Santa NEW! board, ambassador, and these days. My daughter mobile app by searching ing as a freelance journal- In the last year, I moved Cruz, where her older 1987 2006 10th Reunion volunteer positions as and I kick off our soccer ‘LiquidTalent,’ and follow ist, now based out of Tel to Oakland’s Adams Point sister went to school too. well as opportunities for season with a tourna- April 29–May 1, 2016 Congrats from Berke- neighborhood and trav- Diane (Griggs) Ziesing, of us on social @LiquidTal- Aviv, perhaps moving to ley-Haas on your new Go UC!” Larkspur, Calif., reports, “I corporate sponsorship. ment this weekend. eled around the coast of ent—welcome to the Berlin or back stateside endeavor*: Jay Sathe, am a current and active “Volunteer with Big I’ve been coaching her future of work!” soon. Feel free to provide Taiwan by rail.” 1985 Brothers Big Sisters! I team for nine years now. Aaron Dallek, of Chicago, Chicago Booth, MBA board member support- reports, “I raised $3 me with blockbuster tips Class of 2017. ing women’s education have been a ‘Big’ for eight Go Bears!” and information.” 2013 years now and am excited Amir Blumenfeld million and launched my in Kenya at the Daraja new company, Opterna- 2012 Talia Caldwell reports, Academy (www.daraja- to see my ‘Little’ prepare launched podcast tive, the world’s first Jimmy Shi has joined “This season I am playing academy.org). I’d like to her college applications! NEW! network HeadGum with online eye exam service. San Francisco-based basketball for one of the introduce you to this Volunteer with Daraja 1996 20th Reunion the goal of producing, The Opternative Exam is Zenefits as product top teams in the Spanish amazing and unique Academy secondary April 29–May 1, 2016 curating, and promoting the most convenient way Baby Jakub Bartlomiej Nowak marketing manager. League, CB Conquero, in program lifting young girls’ boarding school the best podcast content to get a glasses and con- with his dad, Filip, BS 08, and Zenefits centralizes Huelva, Spain. Pre-sea- women out of mate- in Kenya.” NEW! from around the web. tacts prescription from mom, Dominique payroll, health insurance, son has been extremely rial poverty and helping 2001 15th Reunion His own podcast, “If I an ophthalmologist. By paid time off, and other intense with two-a-days them become the future April 29–May 1, 2016 Were You,” features Jake NEW! using a computer and Filip Nowak, of Dublin, HR systems into a single and just really tough leaders of Kenya! Started Hurwitz, his costar of the 1991 25th Reunion smartphone, consum- Calif., announces, “My platform. tiring practices. I love it. I by two American teach- CollegeHumor.com show April 29–May 1, 2016 ers can take a 25-min- wife, Dominique, and I love to compete and get ers, Daraja Academy is “Jake and Amir.” Contact amir@headgum.com for ute eye exam from the welcomed our son to the better.” a secondary boarding world. Jakub Bartlomiej Congrats from Berkeley- advertising opportunities. comfort of home and Haas on your new job Ruby Zefo, BS 85, with Hillary school with a proven Norbert Tan, of Oxnard, Nowak was born on June A.J. D’Asaro, of Chicago, receive a prescription or promotion*: Wynne Clinton at Watermark’s Lead track record of selecting Calif., celebrated his 30 in Pleasanton, Calif.” started a new job as an within 24 hours.” Watch Chyou, product man- On women’s conference in and educating amazing eighth year as the execu- a Fox Business interview investment analyst for February. young women. We offer ager of economy tools, tive director of the Ven- about Opternative: haas. Congrats from Berkeley- Kevin Chan, BS 12 Jackson National Asset a full scholarship of four Machine Zone mobile tura College Foundation org/opternative. Haas on your new job Management. years plus a transition gaming company. Kevin Chan, of San Ma- Ruby Zefo, of Palo Alto, and serves as president or promotion*: Samuel program to bright Kenyan teo, Calif., started a new Calif., writes, “I am now a of the Ventura County Shiah, finance team, Kinman Tong, of San girls who would not company—Maderight— vice president in the Law Leadership Academy. GitHub in San Francisco. Francisco, reports, “In otherwise have contin- NEW! which handles the entire & Policy Group (LPG) at early August, we traveled ued their education past 2011 5th Reunion supply chain for physical Intel Corporation, still 1993 2009 to Whitefish, Montana, serving as chief privacy the eighth grade. We have April 29–May 1, 2016 product companies. It is Kevin Crow, of Granite Nicole C. Wong, BS 01 to celebrate the wed- also attracted amazing Christian Beaumont, currently in Y Combinator and security counsel. My Bay, Calif., reports, “My ding of a fellow Cal-Haas teams also provide legal Kenyan administra- of San Jose, Calif., and StartX. He says, “Let son and I just finished an Nicole C. Wong, of classmate, Tara Kram- support for Intel’s IT tors and teachers and celebrates seven me know if you want to Mountain View, Calif., lich, BS 03, and Larry department, Intel years at Pricewater- make anything!” announces, “I joined Security Platforms Group, Chris Pawlik, BS 05 houseCoopers, where he PricewaterhouseCoopers and Intel Trademarks was recently promoted as senior manager of & Brands. Last fall, I Chris Pawlik, of Holly to manager of technology leadership development, volunteered to co-chair Glen, Calif., updates as consulting. responsible for helping LPG’s first women’s follows, “The company I all 41,000 partners and development program, started a few years ago Colin Ford, BS 06 staff in the United States Leading Edge. Leading with a friend from Cal, excel in the dimensions Edge is one way I can pay Energy-Producing Retail Colin (McLaugh- of whole leadership Our Defining it forward and help other Realty, Inc. (EPR^2), lin-Ford) Ford, Principles and relationships! Prior women with their career recently announced the of Los Ange- Students to that, I launched Always development. My two first commercial solar les, has been UpLeveler, a leadership- kids and I still live in the installation in the U.S. promoted to William Buster, BS 11, development indepen- Bay Area, and I’ve done to take advantage of director of talent shaking hands with dent-consulting firm speaking engagements innovative financing procurement at Platinum Congresswoman Nancy Pelosi serving Fortune for people from both of that is poised to disrupt Rye Entertainment in Los in Washington, D.C. 100 companies and my alma maters, UC the commercial solar Angeles, negotiating tal- nonprofits, including Berkeley and Stanford. industry. The company’s ent contracts on behalf William Buster, of San Cisco Systems and Ann Schreiber (Steve’s wife); Haas lecturer Steve Etter, BS 83, Go Beardinal!” patent-pending busi- of brands, companies, Francisco, financial ana- Code for America.” MBA 89; Kinman Tong, BS 13; and Patrick Laney taking in the ness method enables and advertising agencies lyst in Student Affairs at blue moon over Big Mountain by Whitefish, Montana Diane Ziesing, BS 87, with Forms 3 & 4 of Daraja Academy 2014 that want to hire celebri- Andy Rich, BS 09

28 BerkeleyHaas *Updates gathered from LinkedIn. Fall 2015 29 In the Back In the Back

Save the date: Berkeley-Haas All-Alumni Haas Alumni Notes Conference, April 30, 2016

Undergraduate the company initiated its nedy Center, Travelers Aid Joani (Joan Krieger) panied me on a business 1985 1 986 30th Reunion cont. new computerized online at National Airport, and Mitchell, of Santa Cruz, trip, where she was able April 29–May 1, 2016 scoring system, and she other places.” Calif., writes, “Have been to see the whereabouts manages the training enjoying the beach town of my regular ‘work beat’ Trebesch. We had the and oversight for that 1980 of Santa Cruz for the at that time covering Paul DeMuro, of Fort amazing blue moon shin- program. Yet, even with last four years when Tallinn, Estonia; St. Pe- Lauderdale, Fla., with the ing over us, as we recon- all these activities, both not traveling to faraway tersburg; Moscow; Baku, Fort Lauderdale office of nected with their family still find great adventure places such as Vietnam, Azerbaijan; and Istanbul.” Broad and Cassel, and friends, including our time to share with their Cambodia, South Africa, recently earned a former Haas instruc- family and seven grand- Botswana, Zimbabwe, 1983 doctorate in biomedical tor, Steve Etter, and his informatics through children. Swaziland, or cruising MaryJo Radosevich, of wife, Ann. The view was Oregon Health & Science the Caribbean, etc. Still Portland, Ore., writes, breathtaking and the University School of Michael Watters, of doing management “Enjoyed three won- time was wonderful! Medicine in Portland, Santa Rosa, Calif., writes, consulting for a number derful weeks touring Congratulations to Tara “I’m the managing of different firms and Ore. His studies focused Irene, BS 66, and Herman and visiting relatives in Mauri Schwartz, MBA 85 on clinical informatics, and Larry, as they em- partner of my law running a travel consult- Ted Seymour, MBA 90, in upper right corner, with the children from Boschken, BS 66, MBA 68 Norway. Simply gorgeous which transforms health bark on the next phase of firm—O’Brien Watters & ing business as well.” Nepal Orphans Home who are part of his Khan Academy online scenery everywhere one Mauri Our Defining care by analyzing, their lives together!” Herman “Buzz” Bosch- Davis, LLP—which I Principles learning classes looked especially in the Schwartz, of designing, implementing, ken, BS 66, MBA 68, of founded in 1982. The firm 1982 Question the Mark Fischer-Colbrie, MBA 80 archipelago of islands San Francisco, Status Quo and evaluating informa- Davis, Calif., continue to is very public service- above the Arctic Circle reports, “I was ate Theological Union in can be found at www. carry on busy lives. As a oriented and has tion to improve patient Mark Fischer-Colbrie, in Lofoten. Two of my happy to spear- care, enhance access to Berkeley and over the last johnsantorophotography. MBA professor emeritus, Buzz produced four superior of Cupertino, Calif., photos were printed in head a Women in Tech few years have, in fits and com and my new is fully engaged with court judges, a state care, advance individual updates as follows, “I one of Norway’s larg- panel discussion on June and population health starts, been riding my print store at store. 1965 research and publication senator, and the dean of have been honored to est newspapers, Avisa 17, hosted by HAN-SF in bicycle around the world. johnsantorophotography. of his global-cities study, a law school. Been outcomes, and strength- start my second term Nordland.” collaboration with the en the clinician-patient Completed the Americas com. which has produced sev- practicing law for more as board member for Kellogg Alumni Club at over the last couple of “Jeff Santoro, the sec- eral articles and papers than 40 years and still relationship. Such the Juvenile Diabetes 1984 LinkedIn’s Financial Dis- concepts are key to the years and am now on the ond of my three beautiful on urban policymaking, loving it. My business Research Foundation. I trict location. Four fabu- Asia leg. Right now I’m lost children, married Lee economic development, school education and transition from fee-for- am the treasurer/finance lous women executives service medicine to the somewhere in the deserts Karlsson in Waitsfield , and sustainability. In military service in the chair and volunteer for shared their experiences of western China. Vt., on July 4!” a separate research Marine Corps during evolving payment-for- the largest charitable and wisdom to a crowd of quality and cost-effec- “My daughter Sachi track, he recently Vietnam helped greatly funder driving for a cure more than 100. Attendees graduated from Princ- Ted Seymour, with our formal, rigorous tive models, which are Our Defining presented work on “The for Type 1 diabetes, with were very engaged and eton in 2012, spent some of Fort Bragg, Principles training program. Thank John Pollner, MBA 82, with becoming increasingly New Panama Canal in a $200 million annual gave the event high rat- time as a volunteer in Calif., an- Question the wife, Jennifer Pollner prevalent. In August, he Status Quo a Global Context” at the you, Haas!” budget. Other than won- ings … and the speakers Africa, and is now back nounces, Commonwealth Club of was selected for dering where 35 years John Pollner, of Wash- were excited to share the inclusion in The Best in California and in the “Earlier this California in 1 971 45th Reunion process of applying to Dave Wilson, MBA 65 went since graduating ington, D.C., having stage with each other. My Lawyers in America 2016. year, I traveled to San Francisco, on June April 29–May 1, 2016 from the MBA program, worked several years company, Career Insiders, medical schools.” Nepal to support a 11, 2015. Read the Dave Wilson, of Naples, I am pleased to report in the Eastern Europe keeps growing its client 1988 wonderful orphanage Fla., was appointed to research at haas.org/ that one of my children, region of the World Bank base and continues to 1990 called Nepal Orphans 1 976 40th Reunion Michael Lake, of Berke- the board of directors boschken-paper. Tyler, is starting the same (in the new EU member offer a special Haas Home, a home for April 29–May 1, 2016 Eric Muller-Borle, MBA 84 ley, Calif., writes, “I left and as chair of the audit In September, Buzz program this month!” states as well as Russia alumna discount. And I 130-plus children in the corporate world committee of Barnes & was a panel discussant and Ukraine) covering fi- am currently working on Kathmandu. I spent six Exchange student Eric some years back. Since Noble Education, Inc. He at the American Political 1 981 35th Reunion nancial sector operations an initiative to turn the weeks there establishing Science annual meet- Joe Garrett, of Berkeley, Muller-Borle, of then I earned an MA in also serves on the board April 29–May 1, 2016 and technical advisory recruitment process on an after-school Khan Calif., just completed his Luxembourg, has religious history and of directors and as chair ing in San Francisco, services, is moving to the its head.” Academy online learning third year on the board launched Global Benefits theology from Gradu- of the audit committee of speaking on the subject: Latin America Region as program. I returned “Building and Testing of directors of Pacific Vision, a global, all-digi- CoreSite Realty, Inc., and Premier Bank. lead financial officer to tal B2B magazine about again to spend this was selected in 2015 by Theories of Urban Policy- develop new lending pro- summer assisting with making and Governance.” global employee benefits: the National Association 1978 grams tied to innovations insurance for expatriates those classes, working of Corporate Directors However, his most time- in capital market bonds, on development Joi Grieg, of Bethesda, and benefit optimization for inclusion in Director- consuming task this year including supporting projects. We have also Md., reports, “Happily for multinational ship 100, which each has been as director of a credit guarantee pro- recently begun English semi-retired: working corporations. Written by year honors the most task force charged with a grams and securitization literacy training for 115 part time as a senior industry experts for John Santoro, MBA 90 influential leaders in the complete overhaul of the of SME portfolios. John local women. I also took fellow at Intelligence practitioners, Global boardroom. City of Davis’ Core Area continues his earlier John Santoro, of a couple of weeks to trek and National Security Benefits Vision is the Strategic Plan, the docu- long-standing work on Huntington Beach, Calif., to the remote Upper Alliance supporting its only website and monthly 1966 ment governing develop- catastrophe insurance writes, “After twelve years Mustang region. Technology and Innova- publication in global ment and revitalization instruments and securi- at Apple [and] more Amazing place. Managed Chuck Leo See PhD 1973 tion Council. Besides benefits focusing on of the city’s downtown. ties as well as his work years at Lexar and to dodge the earth- notes. traveling and spending sharing the accumulated Irene’s work has been on reforms in the private Unified Color handling quakes between visits. time with family, I am knowledge and wisdom equally stimulating pension sector and its in- marketing in the photo I also continue to work 1968 writing and speaking of more experienced as a testing-services vestment benchmarking. industry, I’ve returned as a photographer on on freemasonry and Joani Krieger Mitchell, MBA 81, professionals with their Even though retired manager for the Teacher He notes, “Late last year, to my own photography, various humanitarian volunteering at the Ken- jumping for joy on her beach in younger colleagues. and beyond 70, Irene Certification Division of my wife, Jenny, accom- specializing in travel photography projects. See Pearson. This summer, Santa Cruz Boschken, BS 66, and Michael Lake, MBA 88 photography. My work www.tedseymour.com.”

30 BerkeleyHaas Fall 2015 31 In the Back In the Back

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MBA cont. all doing great. Adam home life in Orinda. My important, but girls’ finance. Rob currently plans are being made to including team-building just completed a 10- wife, Sharon Zezima, education not.’ is building and leading roll out nationally and activities with our team. week summer internship keeps working hard as “The combination of the finance department possibly internationally). Also we had an amazing at Nomura in N.Y.C. in the general counsel for community work and as it transitions to an in- Lots going on, and it’s summer trip that took us the investment banking GoPro, my son Lucas specific educational house function. Brilliant very fulfilling, especially to Alaska, Turkey, Hun- group, proudly logging is going into his last programs designed for Corners, with offices in with my health care tech gary, Japan, the Philip- 70-plus hour weeks and elementary school year girls produces powerful San Francisco and Los clients. Exciting times!” pines, and China.” testing the waters of and is becoming quite results. EGG, last year, Angeles, is a nonprofit Wall Street. Rachel is the tennis ace, and my served 60,000 girls at a housing agency serving Greg Wolfson, Our Defining Mitchel Harad, of still chasing her dream daughter, Isabelle, is cost of $4 per girl. I was people with developmen- of Tiburon, Principles Sydney, writes, “After of playing Division I moving on to the seventh hired to help triple that tal disabilities and other Calif., an- Question the 18 years in the Bay Status Quo lacrosse in college with grade and just rocked at number to 180,000, special needs including nounces, “After Area—the past four the target of Yale getting the regional swim meet double the operating people transitioning a five-year stint spent at Lending Caroline Winnett, MBA 90 closer. We vacationed with two silver med- budget, and help EGG from homelessness or in Laguna Beach, Club—we’ve taken on a on Nantucket in August. als and one bronze. I’m expand into Africa over institutional settings and my family and I have new family adventure! Berkeley’s startup accel- Life is good and everyone keeping Orinda loose the next three years. If homeless veterans. relocated back to North- We’ve moved to Sydney, erator. We currently have is healthy and happy. this October by chairing you are interested in ern California and have The Ney family: Ross (15); Richard; Gina, MBA 95; and Michael (17) Australia, where I’m 20 Cal-founded startups Thank God!” the Art of Mixology craft this work and want to Jorge Spichiger is now settled in Tiburon. I have the chief marketing Michael Sterns, MBA 90 and pharma companies. in various industries, at cocktail competition and help, please reach out chief financial officer taken a position with April and also got to visit officer of SocietyOne, Laura welcomes the op- our stunning location at 1992 fundraiser for a local to me at brian.kaplan@ for Banchile. Previously, Enphase Energy to direct with Debra Fifer and the largest marketplace portunity to connect with Michael Sterns, of the penthouse at 2150 Annetta nonprofit.” educategirls.org. Spichiger was director at the energy storage prod- her husband, Claudio, lender in the Southern Our Defining you, so please reach out! Mountain View, Calif., re- Shattuck in downtown (Bolden) Mo- Principles “In personal news, Citibank. uct line. Before making while touring colleges in Hemisphere.” ports, “Burned out in the Berkeley. Several of the ses has moved Question the Stephanie (Acton) Ka- my way back to NorCal, Seattle this summer. On Status Quo startup world of financ- teams are co-founded to Seattle and plan, MBA 92, and I are I developed large-scale the home front, Gina and 1997 ing and international by Haas alums. We are works at Ama- sending our oldest son commercial and utility her family just got back Deborah (Chaplin) travel, I went back to my always looking for Haas zon as a principal con- off to college at North- solar projects in Southern from vacation in Chicago Spalding, of Guilford, roots practicing veteri- and Cal alumni for net- sumer insights manager western. We expect four California. Now, I will be and Grand Haven, Mich. Conn., was named chief nary medicine full time, working and mentoring supporting the Amazon years in Chicago with focused on managing the Her two teenage sons, investment officer of the but this time around I for our teams.” Elements brand. rough winters will moti- flow of renewable energy Michael and Ross, who State of Connecticut, went to the dogs and vate Josh to return to the to the grid. I’m looking for- were sidelined with overseeing $30 billion sports concussions for cats, rabbits, and rep- 1 991 25th Reunion 1993 Bay Area and eventu- ward to getting back on in assets, including six campus more often and several months earlier tiles. I still have my hand April 29–May 1, 2016 Kal Deutsch, of ally pursue a graduate state pension funds and in three or four startup Our Defining degree at Cal.” cheering on the Bears this year, are now recov- nine state trust funds. Orinda, Calif., Principles projects while being a this fall.” ered and all set for their reports, “I am Question the Adam Hardej, of Hing- Status Quo senior and sophomores full-time clinician, but very happy to Larry Marcus, of San 1999 ham, Mass., reports, years at Acalanes High this time around I have announce that Francisco, updates as 1995 Alex Brutin, of San Ra- a regular paycheck and “All is well in the world of School. Life is good! I have returned to Brian Kaplan, MBA 93 follows, “Announced Michaela (Schmieder) mon, Calif., announces, benefits and shut down commercial real estate Berkeley as one of the Walden Venture Capital Hilary Weber, MBA 93 Ballek, of Berkeley, Calif., “Joined Your Remote As- Kirsten Barker and Nancy the business at night. appraisal: busy! We are managing partners of Brian Kaplan, of Palo VIII, a $107M venture writes, “It was so sistant (YRA), the virtual Riess, both MBA 99 working on assignments 1 996 20th Reunion “I am in the process of The Batchery, a new Alto, Calif., announces, fund focused on sprout- Hilary Weber, of San wonderful to see so admin services company in over 20 different April 29–May 1, 2016 finalizing a divorce. My startup incubator and “Dear Haas friends, I am stage investing in Francisco, updates as many of my classmates I founded a while ago, as states for a wide variety Nancy Riess, of Balti- oldest daughter is now accelerator. We will be always looking to con- digital media and cloud follows: “My startup/ at the reunion in April! CEO. We visited the Phil- of clients (banks, law more, Md., writes, “En- a junior in college and is incubating early-stage nect with socially con- services companies. In innovation consulting This must have given me Jonathan Geurkink, of ippines this summer and firms, private invest- joyed a brief reunion this interning in a large D.C. Berkeley and East Bay scious alums who strive portfolio news, after nine business, Opportu.com, an extra kick to finally Seattle, Wash., reports, had an awesome off-site ment funds, et al.) on an summer with Kirsten law firm as part of her companies and providing to make the world a bet- years of stealth mode, is in its third year, going find my ideal position: “Just launched Posses- assortment of property political science curricu- them the tools, mentor- ter place. Having worked SoundHound launched strong. I really enjoy I am now working as a sion Point Partners, a new types (basic industrial, lum. I am still competing ship, connections, and for the past decade on the Hound app. It the coaching, consult- program manager for venture with Mark Oskin, retail, office, and multi- in Olympic triathlons even investments need- U.S. education issues, I combines understand- ing, and leadership in Empower Efficiency, CS professor at UW. We’re family along with more and just completed the ed for success. There are have gone international ing and speech recog- my role as the CEO, and leading an energy applying machine-learn- complex properties such Pacific Crest Triathlon 50 founding investor/ad- and taken a leadership nition in one engine. my awesome team is efficiency initiative ing algorithms to the as hotels, car washes, in Sunriver, Ore., for the visors who are veterans role with Educate Girls It’s a breakthrough growing. I am also one based on behavioral process of investment marinas, golf courses, fifth time, with my kids in of the startup and VC/ Globally (EGG), a small voice assistant/search of the instructors for a change in three cities in management.” et al.). Never a dull tow for a great outdoor angel investment worlds, but big-impact nonprofit. product that was very new course on Trans- California. What a great moment. FYI: I am always vacation in Oregon. Tak- and each will spend 10 EGG lifts up the most well received. Everyone formational Innovation place to be!” looking for both full-time Laura Parmer-Lohan, of ing time off for a minor hours a month working marginalized group in has been amazed at the & Intrapreneurship: San Carlos, Calif., lives surgery and then back to and part-time real estate India, namely girls. EGG alongside the startups. speed. Nice to be able Secrets of Silicon Valley Gina Ney left Northgate in the Bay Area with her training.” analysts, has developed a commu- The 12,000-square-foot to talk about it. CEO and that is being produced by High School in Walnut family. She is thrilled so email me at Adam@ nity-based program that facility is close to cam- founder Keyvan Mohajer the College of Engineer- Creek and is very excited to announce that she BAARrealtyadvisors.com. changes the paradigm Caroline Our Defining pus at 2036 Bancroft has been a speaker at ing at UC Berkeley, and to now be focusing full recently founded Ruckus Principles “Wife Beth, Cal BA in tribal villages where Winnett, of Way. If you want to learn Haas too.” I’m a regular presenter time on her indepen- Partners, Inc., a con- Confidence 91, and Adam (Princ- the average education Berkeley, without more, you can email at Girls in Tech for the dent college and career sulting firm providing Attitude eton 2017) and Rachel a girl receives over her Calif., writes, [email protected]. Robert Pascual has Bootcamp Series: Confi- advising practice. She on-demand commercial (doing a post-graduate entire lifetime is just four “I’m having a “I continue to be joined the San Fran- dence, Entrepreneurship, had a blast seeing so and reimbursement year at Loomis Chaffee, years. EGG works where great time as executive blessed with a beautiful cisco office of Brilliant and Leadership (cur- many classmates at her leadership for diagnostic, Alex Brutin, MBA 99, and part of the YRA at a team building graduating in 2016) are the prevailing culture director at SkyDeck, UC family and wonderful Corners as director of rently in the Bay Area but 20-year MBA reunion in digital health, device, activity in Tanay, Philippines is ‘boys’ education is

32 BerkeleyHaas Fall 2015 33 In the Back In the Back

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ing. Also I just wanted land in West L.A. Very “I was promoted to vice Chris Thompson rent Haas MBA stu- Eagle is using cloud- exciting work and much Our Defining to highlight that this president, corporate of Danville, Principles dents Braden Lake and and mobile-based needed housing. “Just is the fourth year that strategy at SanDisk Cor- Calif., Students Dorothy Yang, MBA 16s, technology to bring I have been serving as returned from a two- poration in March. I have announces, Always to a networking lunch data-driven transpar- board member of Urban week holiday in England. been with the company “After nearly with Heather McPher- ency into international Numerous affinity • Network of Women Adamah, a wonderful It was a combination for nine years and look 13 years as a son, MBA 07, at Pican commerce. Each product sub-groups • Social impact Berkeley-based non- 50-year wedding an- forward to propelling it to financial advisor with Restaurant in Oakland, is individually tagged await within the • Product managers profit founded by fellow niversary for my parents, new growth!” Merrill Lynch, I accepted Calif. Both MBA students and tracked between the alum Adam Berman.” my own 18-year wedding a position as SVP-in- are interning at Kaiser source and the final con- Berkeley-Haas • Finance anniversary, and a family 2003 vestments with full- Permanente where sumer. This is to ensure Alumni LinkedIn • Marketing reunion. Excited to intro- Married couple Jon Reza Afkhami, of Burl- service brokerage firm Heather and I work. product authenticity duce my two boys, Ryan, group • And more! Metzler and Kakul ingame, Calif., notes, “It Stifel Nicolaus in San Quite an enjoyable time and to direct-connect 11, and Jacob, almost 3, Srivastava both have is hard to believe how Francisco and will be and reminisced about quality producers and to our family and family offices in downtown long it has been since part of a national our experiences in the willing consumers history in England. It was San Francisco and look graduation, so I want to corporate client services memorable Negotiations anywhere in the world. wonderful to see the forward to catching up send a big hello to all team focusing on serving class.” We are helping American next generation get to with fellow alums, either the wonderful people and guiding principals, organic food brands and know each other.” local or visiting. Jon with whom I was lucky founders, and significant 2006 10th Reunion Napa wineries reaching started lecturing in the to share a Haas experi- The Sarafas: Hope, Alexa (4), Christina (4), Ashley Clare (7), and shareholders of April 29–May 1, 2016 vast Chinese consum- EWMBA program in fall Kakul Srivastava See ence. It is even harder to Jeff, MBA 03, on a summer vacation in Sunriver, Oregon companies through and ers using our model and 2014 (co-teaching with alumni note with Jon believe that Sara Araghi, after liquidity events technology.” Paul Tiffany!), and has informed of Haas with the (IPO, M&A). This is an CONNECT AT Metzler, MBA 01. BS 03, and I met at Haas really enjoyed it. He just local alumni club in Port- exciting opportunity for 2007 so long ago, have been land. We are enjoying all haas.org/haas-linkedin finished a seminar in 2002 married for almost 10 my family and me, and Rob Kaplan, of Brooklyn, international business the family fun activities we are very excited Michael Ellis, of San years, that our first child and scenery in the Pacific N.Y., announces, “I just on Japan. His company, is four years old, and about the road ahead. started a new job as for ED physicians, hospi- Francisco, updates, Northwest. Hope is happy MBA cont. Blue Field Strategies, that we just had a sec- “In other news, my managing director of the talists, and urgent care in “Earlier this year, I made being near her family in is now in year eight and ond one. In retrospect, 13-year-old daughter Closed Loop Fund, an the N.Y./N.J./Connecticut the jump to technology Oregon and connecting continues to support so much of my life since Reagan (born during my innovative sustainability area.” from finance, where I with other moms in Port- telecom, media, and Haas was enabled by first year of the EWMBA impact investment Barker at the SFO Craig adds, “Our now spent most of my career. land. Our three Golden technology clients with a Haas, including my cur- program) and I recently fund that aims to International terminal. 15-year-old triplets I joined Salesforce in Bears are now a bit older: focus on US-Asia cross- rent position at a biotech published a book. It can scale recycling infra- I was on the West Coast continue to challenge us a market strategy role, Ashley Clare is now 7 border business. He also company reporting to be found on Amazon or structure in the U.S. for a business meeting in all things, growing up building upon my experi- and Christina and Alexa recently joined the board another Haas alum. So I Barnes & Noble in (closedloopfund.com). and enjoyed catching up with disruptive technolo- ence as a longtime inves- will turn 4 soon. I have of the Japan Society of am taking this opportu- hardback, paperback, “My wife, Jill, and I had with Kirsten before my gy, which they continue to tor in software compa- still managed to see Cal Brian Chevalier-Jordan, Northern California. nity to also thank Haas and digital download. our second son in red-eye to Baltimore. Big help their slower-to-learn nies. Despite the huge football play up here in MBA 06, of Chevalier-Jordan Kakul recently joined for not only the great two Sukwan Chae, MBA 04 The name of the book is December. His name is news for Kirsten: She is parents in attempting to change in work style and Oregon and look forward Consulting GitHub as VP of product. years of learning and Have You Ever... and it Julian Charles. Our first marrying Peter Feinberg understand. Occasionally, culture, the switch has to the upcoming season.” GitHub helps develop- the wonderful people I Sukwan Chae passed celebrates the surprising Brian (Jordan) son, now 3, is Miles this August. If you visit we can still teach them been well worth it. little moments and Our Defining ers manage and share met but also for bringing away on March 22. Chevalier- Principles Samuel.” the D.C./Baltimore area, a few things that are dif- “Also earlier this year, Congrats from Berkeley- adventures that are all their code; some call it me out to the Bay Area Sukwan had a wonderful Jordan, of Question the please give me a call.” ficult to Google or to ask we took an epic trip to Status Quo Facebook for developers. through the big door, for Haas on your new jobs career with Nike, rising around us in life. Its Oakland, Calif., Allan Ng, of Oakland, Siri. Or that cannot be an- snowboard in the Alps, She also recently spoke helping me find my soul- or promotions*: Trevor in the ranks from purpose is to get announces, Calif., writes, “After four 2000 swered in 140 characters fulfilling a long-held at Haas MBA orientation mate and therefore start Daughney, EVP mar- advertising manager families up, out, and “After nearly 20 years at Google, I’m or less. But that doesn’t dream of my better half Michael Baum, of Los and has been active in a family, and for giving keting, INSIDE Secure, when he joined the away from our devices years in the corporate leaving to join Livongo leave much.” for his big birthday.” Angeles is now vice evangelizing on behalf of me a start in the biotech an Internet security company in 2004 to the and to experience the world, I have decided to Health as SVP of mar- president of business women in technology. industry, which I am so company; Jason Wal- marketing director of the richness of the world strike out on my own as keting. Livongo Health is development for Arise 2001 15th Reunion fond of and so privileged lis, enterprise account Jordan brand at the time around us. Not to be an independent market- reinventing the way we executive, Zendesk, outdone, my 8-year-old Virtual Solutions. Prior, April 29–May 1, 2016 Chris Neale, of San to be working in every of his death. He was an ing consultant focusing manage chronic health Sydney, Australia. son Rhett and I recently he worked as senior Mateo, Calif., an- day. Thank you!” ardent Nike and sports on new product develop- conditions by blending patented a baseball item director of sales for nounces, “Celebrating fan whose dream was to ment, digital marketing, the power of technology, 2004 that is designed to ServiceSource. At Arise, Tanir Ami, of Berkeley, my 15th year at The Core change the world and customer research. real-time information, Jeff Sarafa writes, “After protect expensive bats, he oversees all business Calif., reports, “Since Companies developing Jason Anderson, a 1995 through sports culture, If you or your company and human support to moving to Portland, Ore., organize dugouts, and development activities 2011 I have been the market rate and afford- graduate of Worcester which he did by impact- could benefit from bet- help people live their three years ago, we have increase player safety. for the high-technology CEO of OLE Health, able housing in the Bay Polytechnic Institute ing millions of Chinese ter understanding your lives better. It’s backed settled into life in Hills- We are learning all about vertical. a Federally Qualified Area. Before the end of (WPI), received the through his work customers or improving by Kleiner Perkins boro, near my wife’s fam- ecommerce, marketing, Health Center provid- the year, we will deliver Ichabod Washburn Young elevating basketball, your products and mar- Caufield Byers, Draper ily. I recently changed jobs and Internet fulfillment Craig van Roekens (MBA/ ing high-quality primary a brand-new 60-unit Alumni Award for Profes- football, and other keting programs, please Fisher Jurvetson, after nine years at Sun along the way. You can MPH), of Highland Mills, care to more than 25,000 apartment project on sional Achievement for sports. He lived in reach out to me directly and General Catalyst Microsystems and Oracle check it out at www. N.Y., reports, “Started a patients. This past year, VA land in Menlo Park his impressive career as Shanghai City, China, at brian.jordan.mba@ Partners.” for a finance director role dugoutdaddy.com.” gmail.com or visit www. health care consulting I was able to take the for low-income veter- Colm Lysaght, MBA 02 at Nike, which supports founder and president of and is survived by a organization through market research agency wife and two children. chevalierjordan.com.” company—Rev Health ans. And we have just one of the Nike Technol- 2005 Todd Richards updates Care Consulting Group, at a rebranding initiative embarked on a similar Colm Lysaght, Our Defining ogy groups. Nike has an Insight Meta. Anderson His Nike colleagues as follows, “I have Principles Mandy (Van Zytveld) revhealthcaregroup.com, including a name change, process to provide 150 of Palo Alto, amazing culture and is a accepted the award at posted a memorial Jack Duan, of Napa, settled in Phoenix where Question the Nelson, of Alamo, Calif., and have become VP of and it’s been a lot of apartments for low- Calif., reports, Status Quo great place to work. I stay WPI in May during his 20- website: http://thanks- Calif., reports, “Our I am working as a recon- MedExcel USA, an MSO fun and highly reward- income veterans on VA year reunion celebration. bro23.nike.com.cn/. writes, “Treated cur- five-year startup Gliding structive plastic surgeon,

34 BerkeleyHaas *Updates gathered from LinkedIn. Fall 2015 35 In the Back In the Back

Haas Alumni Notes Save the date: Reunion Weekend, April 29–May 1, 2016

MBA cont. Kamal El Mernissi was com.au). It is the market and reconnecting with transformation, and my bago, reports, “I recently Giftmasters.com, which Kinzon is a U.S.-China promoted to managing leader for online fashion Haas friends.” team is responsible for started working as a is owned and operated cross-border venture director with Syngenta. today in Australia and shaping and implement- vice consul in the U.S. by 199insights; Jason capital firm with teams The new role takes him New Zealand. Last year, Emily Walling, ing the roadmap for Embassy in Port of Spain, Liang, VP, business in the U.S., China, and Our Defining from Switzerland to I returned to Munich to of Menlo Park, Principles Autodesk support and Trinidad and Tobago. I’ll development, Qeexo; Israel, where they cover Morocco. Syngenta is a work on a new ven- Calif., updates Confidence services to drive custom- be adjudicating visas Dharini Ramakrishnan, a range of industries multinational agribusi- ture. Caremondo is an without er success and retention. and managing the em- director, SAP; Vishal including digital health, as follows, Attitude ness company with the online marketplace for “After seven I enjoyed my time at bassy fraud prevention Rana, principal, senior IoT, consumer-mobile, mission of bringing plant the booming medical years at Yahoo, I re- Adobe and love being in program. I’ll be based in director, financial ser- online-to-offline related, potential to life. tourism market. On cently took on a new role the city. If you are close by, Trinidad for the next two vices, Medallia, Inc. etc. Panpan is also help- Caremondo, patients at Shutterfly, Inc., doing let’s meet up for coffee or years, then rotate to an ing at-risk San Francisco Deepak Goel reports, can find a clinic for integrated marketing for grab a drink. On the per- embassy in a different 2012 youth, recently joining “I just launched Kar- treatment overseas. the Tiny Prints brand. sonal front, our daughter, part of the world.” Len Conapinski is a the board of SFCASA maCircles (KC). Check Currently, our model This position allows me Eesha, will be starting founding partner at (sfcasa.org), a nonprofit it out at karmacircles. provides access to clin- to combine my love of middle school back on DuFour Conapinski in San Francisco focused com. On KC, people give ics in Germany, Austria, marketing strategy with this side of the tunnel at LLP, where he and his on advocating for abused and receive help for free. Switzerland, and Israel. my love of stationery Head Royce in the fall.” team advise renewable and neglected children Find a person, request Other countries will be and planning the perfect in foster care as well as Todd Richards, MBA 07 energy and technologies an online/in-person added shortly. Medical event—a win-win in my Adam Skibley was companies regarding being a longtime volun- costs here are about teer photography mentor specializing in hand and meeting, and then thank book. Another bonus is promoted to director, commercial transac- 30 percent of U.S. prices with First Exposures microsurgery. Our surgi- them for their help. working with inspiring strategy & corporate tions and project finance. while quality is very (firstexposures.org). cal group is extremely When you help others, Haas women. My boss development, at Glanbia Previous to starting you build your online high. Consequently, is MBA 00, our senior Performance Nutri- Rob Williamson, MBA 10; wife, Dana; Calder (4); Paige; and Grey (1) DuFour Conapinski, Len busy and the cases are already today lots of complex and interesting. reputation around vari- business manager is BS tion, the Chicago-based worked for Yingli Green Congrats from Berkeley- ous skills.” U.S. patients come here 02, and the company has global leader in sports solutions firm compris- Energy Americas as vice Haas on your new job It has been an awesome for medical or aesthetic experience—although I two MBA 16 interns this nutrition products. In ing architects, interior president and general or promotion*: Patrick treatment. Check it out: summer who are making 2015 Adam completed designers, and strate- counsel. Flemming, senior prod- do miss the Bay Area!” caremondo.com. Haas proud. Please don’t his term as president gists. I lead the firm’s uct manager, Netflix. “On the personal hesitate to ping me for of the Berkeley-Haas Northern California Congrats from Berkeley- side, life is great with friend and family promos Alumni Network Chicago education practice and 2013 Haas on your new job my daughter India and for your holiday needs, Chapter but looks for- Anna Brian Lee, MBA 10 hope to one day lead the or promotion*: Michael a second on the way. birth announcements, or ward to staying involved design of a project back Griffiths, senior vice Plus I’m engaged to birthday invites!” on the Board. Anna Brian Lee, of New at Cal.” president, CBRE, San Annabell—wedding in York City, announces, “I Francisco. lederhosen and dirndl am celebrating my Congrats from Berkeley- 2011 5th Reunion planned for next year in five-year work anniver- Haas on your new jobs April 29–May 1, 2016 2008 our home state of Ba- sary at American or promotions*: Aron varia. One of my greatest Express. I currently work Clymer, senior director, pleasures this year in the enterprise growth data science and prod- Motoki Bandai, of Foster was having Mr. Michael division on a team called ucts, Popsugar; Eliza- City, Calif., started a Blanchard over here for LoyaltyEdge. In Novem- beth Ingram, manager new job at AIG as as- Laurie Peterson, MBA 11 Mike Blanchard and Andreas a week of skiing.” ber 2013, I married my of regulatory strategy, sociate director of global Otto, MBA 08s, at ski week in longtime boyfriend, Entergy, Louisiana; La- technology strategy. He “I’m stretching the skills Paroma Sen, MBA 12 Austria Emily Poague, of San Joshua Karotkin, in Playa rissa Wojciechowski, writes, “Together with my I acquired in Leader- Francisco, continues her Del Carmen, Mexico. And Andreas Otto lead solution engineer, wife, Hiroko, welcomed ship Communications Our Defining career at LinkedIn and on April 29, 2015, we Paroma Sen, of Gurgaon, writes, “Quick Principles Salesforce, Australia. our new son, Yugo, on with Mark Rittenberg received a promotion to welcomed our son, Dean India, writes, “I took over update from Confidence May 20.” as I prepare for a TV ap- without head of consumer Bryant Karotkin.” as head of marketing for over here in Attitude 2009 pearance to showcase NDTV Ethnic, an ecom- Sarah Morra, MBA 13, and new marketing. my new building toy on Munich: After Gilbert Lee, of San Fran- Tim Ziemann, MBA 09 Federico Fabbri has merce platform for fash- husband Rich Qualters TJ Touran was promoted QVC this holiday. This Haas I joined BCG for a cisco, announces, “My been promoted to ion. Read more at haas. couple of years. While Ashish Shete, Tim Ziemann, of Austin, to director of cancer principal at The Boston is a major ‘curtains up!’ Our Defining wife, Marisa, and I had org/ParomaSen-1 and Sarah Morra, of San of Palo Alto, services at Sutter opportunity for my toy the learning was great, Principles a baby daughter, Vivian Texas, announces, “I Consulting Group, where haas.org/ParomaSen-2. Francisco, announces, Calif., writes, Health, where he has startup Build & Imagine I knew that eventually Question the May Lee, in March 2015. recently moved into he works out of the San “I moved back to India “I started a new job at Jens Düing, MBA 08, in a happy “After a Status Quo worked in strategy and (www.buildandimagine. I would have to let the Vivian has brought us Accenture’s M&A Francisco office. He in early 2013. I spent The Wine Group on July family photo shoot a week two-year stint business development com). I hope to inspire entrepreneurial seed— tremendous joy and we practice to help expand started back in 2010 as most of 2013 in the phi- 27. I will be an innovation after Sophie’s birth in Bangalore, since 2012. audiences with our which the granola proj- can’t wait to bring her to this area of our business. a summer consultant lanthropy domain, work- brand manager help- ect with Manu planted India, as the head of The demand for M&A and has since focused on mission to get girls ing through a fellowship ing to launch new wines Jens Düing, of London, visit Haas in the fall.” in my head—come to engineering for Zyme services is up and we’re , of technology and con- building to help them awarded by LGT Venture across the U.S. U.K., writes, “We are Robert Williamson life. First, it started Solutions, I moved back delivering exceptional Lafayette, Calif., updates sumer goods sectors, overcome the gender Philanthropy. In 2014 I very happy to announced Viral Mehta, of Danville, “I got married to Rich with a cocktail bar in with my wife and son to value to our clients over as follows: “Earlier this managing project teams innovation gap.” returned to the private that our daughter Calif., reports, “I’m direc- Qualters on May 24 in Munich; later I moved our home in Palo Alto. the competition.” year, I accepted a position in several transforma- sector in India.” Sophie was born on tor of support programs North Lake Tahoe, one to Sydney to build up I will be expanding my as project director with tional efforts. April 19. She joins our at Autodesk at One Congrats from Berkeley- of our favorite places in a Zappos-style online responsibilities at Zyme 2010 Taylor Design in San Haas on your new Panpan Wang (MBA/ the world. Rich and I met 2-year-old bear cub as the VP of products Market in San Francisco. fashion retailer called Jeffrey Hale, of Port of Francisco, a consulting Laurie Peterson, of jobs or promotions*: MPH) is now a VC at Fos- before Haas, and he was Lara, who loves cuddling and engineering. Look- Autodesk is accelerat- THE ICONIC (theiconic. Spain, Trinidad and To- design and strategic Oakland, Calif., reports, Carlos Chiabra, founder, un Kinzon Capital. Fosun a great partner through- her baby sister.” ing forward to settling in ing the business model *Updates gathered from LinkedIn. *Updates gathered from LinkedIn. 36 BerkeleyHaas Fall 2015 37 In the Back In the Back

Haas Alumni Notes Be a part of the Big Give on Nov. 19: biggive.berkeley.edu

MBA cont. sions that define visual Nick Triantos, of Menlo Ryan Johnson is taking in the fall! Big change! I’d IN MEMORIAM content that users want, Park, Calif., reports, “I just on a new role as VP of better get back to and I hope to fill that gap. joined SRI International finance and corporate watching People’s Court.” “I am very grateful to as managing director at development with Longtime Haas Volunteer out my MBA. We live in Haas for having equipped SRI Ventures. I am re- PowerSchool—a newly 2006 created spin-off from William Ledeen, MBA 86 S.F. surrounded by lots of me with the right tools sponsible for commercial- Oliver Beige writes, “After Pearson, where he William (Bill) Ledeen, friends from Haas!” and education. I can izing cutting-edge soft- four years in Berlin and worked while completing MBA 86, chairman of the literally see the difference ware research, through increasing involvement his EMBA.” board of Digital Dynamics in the way I think and licensing and incubating in its burgeoning startup and a longtime Berkeley- approach the whole new companies. My focus scene, I made the plunge Haas volunteer, passed startup scene. Also the spans cybersecurity, and joined Startupboot- away from cancer on support system for a bioinformatics, artificial camp, Europe’s foremost July 21. He was 60. startup is incredible. Very intelligence, machine accelerator program, try- PhD Ledeen earned a excited (and nervous) learning, vision, augment- ing to find exciting new bachelor’s and master’s about my new venture ed reality, and speech ventures for their smart 1973 degree from Stanford that will be coming out recognition. I’m looking to transportation and en- in mechanical engineer- with its beta product in hire rock star EIR’s to help ergy accelerator. Smart ing but was devoted another four months. I start some companies in transportation has seen to Berkeley, serving in cannot wait to see where these areas!” massive disruption and numerous volunteer roles since earning his MBA it takes me next.” Berlin is a perfect place Katie Foos, Ennis Olson, and Cassie Gruenstein, all MBA 16; Jeff Eyet, MBA 14; and Haas Lecturer in 1986. He helped form the South Bay Chapter 2010 to test out and showcase Clark Kellogg (now known as the Silicon Valley Chapter) and Dan Kimble is working new ideas. Also it’s a served in a variety of leadership positions, includ- Kartik Rao, MBA 13 as an executive coach to vibrant city to live in. So turer Clark Kellogg and Rose Duignan, of ing president, secretary, treasurer, and member- optimize his firm’s unique if you like startups or current Haas EWMBA Richmond, Calif., ship chair, for this all-volunteer organization for Kartik Rao, of Santa leadership capabilities; smarter ways of getting students Ennis Olson, announces, “All golfers nearly 30 years. The group won the Chapter of the Clara, Calif., is now senior he continues to be CEO around or Berlin, pay us a Cassie Gruenstein, and and Berkeley and/or Year award many times under his leadership. director of product man- of Resonance Execu- visit, send me a note, Katie Foos, MBA 16s, we Haas alums are Ledeen proudly served as his class reunion agement at Levi Strauss tive Coaching, which he or, when we start scout- launched the Berke- welcome to come try out chair and on boards for the Berkeley-Haas Alumni & Co. He previously founded in January 2012. ing for the next batch, ley Innovation Group my beautiful golf course Network, including a stint as president from 2002 worked as director of Chuck P. Leo, PhD 73 consider our program...” (BIG). BIG introduces at the Richmond Country to 2003. He was also an active officer on the Cal product management at organizations to design Club. At RCC (www. 2011/12 5th Reunion Tango and eBay. Charles P. “Chuck” Leo, of Alumni Association’s Rossmoor Club, serving as thinking by teaching myrichmondcc.org) April 29–May 1, 2016 executive vice president at the time of his death. the methods that make we are addicted to golf. Huntington Beach, Calif., 2015 will be presenting a paper Ledeen was such a consummate volunteer Adam Sterling, (MBA/ innovation possible, Our slogan is ‘private Brian Reschke, Our Defining that he is the only alum to twice win Haas’ highest Ravi Vayuvegula, MBA 13 Congrats from Berkeley- on the subject of “The Principles JD), of Berkeley, Calif., facilitates workshops golf—not pretentious— of Mapleton, volunteer leadership award, the Raymond E. Miles writes, “I joined Berkeley Haas on your new job Relevance of Mindfulness Students to help teams practice just better.’ Come play Utah, reports, Always Alumni Service Award, in 1995 and 2002. Just be- Law as the executive design-thinking meth- and I’ll show you where I or promotion*: Sudeep to Business Leaders” at a Congrats from Berkeley- “I begin as an fore his death, he was awarded Berkeley’s Trustees’ director of the Berkeley ods, and leads applied got my hole-in-one. It’s Mohile, enterprise inte- conference in New York in Haas on your new jobs Erik Beans, MBA 14, with wife, assistant profes- Citation for demonstrating extraordinary service to Center for Law, Business innovation sessions with been a joyous three gration manager, Intel. fall 2015. He has also or promotions*: Kota Liz Beans sor of entrepreneurship the university’s outreach goals. and the Economy. companies on their most years at RCC as market- written articles on this Fukasawa, engagement at the Marriott School of Much of his career focused on marketing in the Read more at haas.org/ wicked problems ing and sales director for 2012 subject published in both manager, McKinsey employees and tackle Management at Brigham industrial sector; he specialized in product defini- AdamSterling.” (theberkeleyinnovationgroup. this private golf club. academic and profes- & Co., Tokyo; Andrea new and interesting Heather (Bonilla) Young University this fall.” tion, competitive positioning, and pricing analytics com).” Imagine that your job is sional journals. Dr. Leo Schalka, manager, scalability issues. Wasielewski, of Long and execution for high-tech business-to-business to play golf two to three has more than 30 years Kevin Sung was pro- global brand strategy, “I am still living in Beach, Calif., writes, “I’m products. He was issued a patent for his invention times a week with nice executive experience in moted within Smule to Mattel Inc. Redwood City and would 2015 1st Reunion excited about the recent of a throttling ball valve. Ledeen is survived by two people. That is my job. the areas of human director of product. love to meet up with any April 29–May 1, 2016 publication of my new resource management sisters, Linda Schwartz of Pasadena, Calif., and Really. Rose Duignan book, What Families Executive 2014 alumni and classmates and organizational Education Kathy DeLiema of Mission Viejo, Calif. Ravi Vayuvegula, of to catch up. I recently 510-495-4909.” Can Learn from Corpo- Erik Beans, of Redwood effectiveness and, Bellevue, Wash., reports, got back from a wonder- Kerry (Tuohy) Dolan, rate America (available City, Calif., writes, “I concurrently, he has 2012 “I left my corporate ful trip with my wife to of Chicago, began an on Amazon.com). This In Memoriam graduated from Haas also been an adjunct Victor Emmerich, BS 55 strategy role at T-Mobile, Iceland. I highly recom- MBA rotational program book, and my business, Bart Tkaczyk, of London, Warren Mangels, BS 46 last year and have professor of management and I am excited about mend this place if you at United Airlines in the Parents with Careers, U.K., president and Leland Shoptaugh, BS 57 continued to work in at Pepperdine University Bruce Elliott, BS 47 what lies ahead as I work enjoy hiking on glaciers, pricing and revenue got their start during my CEO of Energizers, LLC, Graham Gibbons, BS 58 security at Google. I am for 30 years. Richard Drewes, BS 49 toward my startup that biking from town to town management organiza- time at Haas, in John forwarded the good news Clifford Ceridono, BS 59 a software engineer Donald Sherman, BS 49 looks to create a new in the golden circle, tion in July 2015. Danner’s entrepreneur- that Energizers, an HR and the tech lead for an 1992 Everett Merriman, BS 60 kind of visual content kayaking across the west ship class. Thanks to and organization devel- George Millar, BS 50 internally used product , of Alameda, John Waldichuk, BS 61 platform. Today’s visual fjords, and bathing in the my fellow BCEMBAs Diane Satin opment advisory bou- Kenneth Purchase, that manages autho- Calif., announces, “After George Holmes, BS 66 content providers like numerous geothermal for all of their help and tique, earned recognition BS 50 rization management many years of teaching YouTube, Facebook, Peri- pools that Iceland has inspiration!” among the Top 500 Lead- Martha Thorup, BS 50 Christopher Woodward, for employees, vendors, BCEMBA/EMBA financial, intermediate, BS 71, MBA 76 scope, etc. are differenti- to offer.” ership Organizations in Richard Iwata, BS 51 and contractors. The managerial, and cost the 2015 Leadership 500 Judith Walo, MBA 71 ated only along the lines 2006/07 10th Reunion 2014 EMBA 1st Reunion Robert Murray, BS 51 of the temporal nature workload has ramped up accounting, I will be Excellence Awards. Teresa Gallagher, BS 76 significantly as we open Jeffrey Eyet, of Berke- April 29–May 1, 2016 April 29–May 1, 2016 teaching the lower-divi- Stanley Aoyagi, BS 53 of their content. I believe ley, Calif., announces, William Ledeen, MBA 86 up our product to more Rose Duignan, BCEMBA 06 sion business law class Hayami Fujii, BS 53 there are other dimen- “Along with Haas Lec- Jason Kruska, MBA 02

*Updates gathered from LinkedIn. *Updates gathered from LinkedIn.

38 BerkeleyHaas Fall 2015 39 In the Back

Haas Personal View Professor Jenny Chatman, PhD 88 Access Jenny Chatman, PhD 88, is the Paul J. Cortese Distinguished Professor of Management with the Haas Management of Haas Organizations Group. She also serves as the faculty director for the flagship executive education program at Haas, the UC Wisdom Berkeley Executive Leadership Program. The Haas Insights page features Chatman teaches, The online version of the story drew more than 6,000 researches, and consults thought leadership from Haas High comments, and many readers seemed surprised by on leveraging organiza- faculty, alumni, and industry what they learned. How do you account for this? tional culture, leading Expectations These kinds of cultures are more common in high change, and managing leaders. Find blog posts on technology, more innovative businesses. Jeff Bezos has complex teams. She’s energy, entrepreneurship, In August, the L.A. Times interviewed culture expert disrupted the retail industry. The culture there looks published numerous and Haas Prof. Jenny Chatman, PhD 88, about the really different than other retail organizations. Part of the articles about culture, and social impact and videos surprise from this article is: Wait a minute, as a customer New York Times article exposing Amazon.com’s including “Parsing on a variety of topics. I know Amazon as being in the retail business. But really Organizational Culture: demanding workplace environment. Below is a Amazon is in technology; this is a big data company. transcript of her interview. The Joint Influence of The story made little mention of the salaries of the Culture Content and What was your initial reaction when you read workers interviewed. Did that factor into how you Strength on Performance the story? viewed the situation? in High-Technology Firms,” I was actually not surprised. Since the beginning, Jeff My belief is that Amazon employees in general are paid “The Promise and Bezos has been very deliberate about developing a culture well relative to the industry, and there is a substantial Problems of Organiza- at Amazon that supports their strategy. I certainly don’t amount of employees who share in the company’s growth tional Culture: CEO like some of the stories [of individuals] portrayed there. with stock. But even if that had been mentioned, there’s Personality, Culture, and No one likes that, those are unpleasant. But I have to still this other consideration of how people should be Firm Performance,” and tell you, Amazon is doing all the right things in terms of treated at work. “Leading Organizations: leveraging its culture for strategic success. The reason the article [struck a chord] with the The Challenge of Develop- Leveraging its culture? public is that it’s really addressing this issue: Is work ing a Strategically It’s a very results-oriented culture that values new ideas just instrumental and if you get paid well then we Effective Organizational and speed. There is a requirement that people actually should own a lot of your time versus is there some other Culture Without Suc- fit. This is a strong culture that will appeal to a very socially moral component to the employer-employee cumbing to the Negative Matthew Cooper, BCEMBA 10/11 select group of employees. It’s for people who want to be relationship? Effects of Power.” challenged and grow and have their ideas taken seriously That second piece is what left people uneasy. Where’s CEO and Founder, from the get-go. the line at which point you’re beginning to exploit Carmenta Bioscience people? That’s what’s unclear about the article. Are these The article indicated that if one didn’t fit, Amazon disgruntled employees that they spoke with and everybody was a harsh place to work. Was that your view? else is happy? Or is this a very significant portion of people The bigger question is, is it unreasonable for companies who are saying, wait a minute, we think Amazon has Videos on Haas Insights include panels, to expect people to work 85 hours a week? Is it crossed the line. distinguished speakers, lifelong unreasonable for companies to expect employees to not recover from illnesses or medical challenges and move Is that a new question? learning seminars, and events, such beyond them? That’s a bigger, societal question: What No. It goes way back historically to the Industrial as Matthew Cooper presenting his is the psychological contract at work and what do we Revolution where we started people in factories and HAASx talk “Power of the Haas expect from our employers? just worked them as hard as we could because you were trying to maximize productivity. At some point employers Network: Enabling Entrepreneurship” at We certainly expect some reciprocity and concern the 2015 Alumni Conference. and support. These are human organizations after all. realized that workers actually worked more effectively The [Amazon] proposition is “Look, you come and work if you treated them well, too. here, we’re going to give you more responsibility, more Will this change how Amazon treats its employees? From an interview with James challenge, more uncharted territory, more opportunities Amazon I think is doing exactly what it promised with F. Peltz. Copyright © 2015. to innovate than any company around. But in exchange employees. If you’re up for that, come here. It is not Los Angeles Times. Reprinted for that, you’re going to have to work really hard, and we’re ambiguous. The concern is that the culture is so strong and with permission. going to move really quickly and you’re not going to like all perhaps so intense that Amazon is going to start limiting Image: Amazon CEO Jeff of our decisions. That’s the deal.” [the size of] its labor pool. Bezos walks onstage for haas.berkeley.edu/insights If you’re the kind of person who would rather work in But Amazon is among the most agile of the largest the launch of the Amazon a place where everybody is nice to each other and there’s publicly traded high-technology firms. I would expect Fire Phone in Seattle on June 18, 2014. Photo: Ted great harmony and things move a little bit more slowly, we will see some kind of modification to the culture as a S. Warren / © 2015 The this isn’t the place for you. result of this article. Associated Press.

40 BerkeleyHaas