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Management for Professionals More Information About This Series at Christoph Franz • Thomas Bieger • Andreas Herrmann Editors Management for Professionals More information about this series at http://www.springer.com/series/10101 Christoph Franz • Thomas Bieger • Andreas Herrmann Editors Evolving Business Models How CEOs Transform Traditional Companies Editors Christoph Franz Thomas Bieger Roche Holding Ltd University of St.Gallen Basel, Switzerland St.Gallen, Switzerland Andreas Herrmann Institute of Customer Insight University of St.Gallen St.Gallen, Switzerland ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-319-48937-7 ISBN 978-3-319-48938-4 (eBook) DOI 10.1007/978-3-319-48938-4 Library of Congress Control Number: 2017937747 # Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Contents Introduction: Globalization and the Opening of New Markets ........ 1 Thomas Bieger, Christoph Franz, and Andreas Herrmann Transformation of Teaching and Research in a Globalized IT-Driven World ................................................... 11 Thomas Bieger Banks Caught Between Regulation, Technical Progress, and Profitability ........................................... 27 Martin Blessing and Tobias Bange Business Models in the Chemical Industry Amid a Changing Competitive Landscape ..................................... 41 Kurt Bock Business Model Innovation: Some Key Success Factors at Bosch ...... 61 Volkmar Denner Environmental Management ................................. 75 Jens-Uwe Fischer Innovation for Health: Success Factors for the Research-Based Pharmaceutical Industry .................................... 93 Christoph Franz Industry Expertise and Dynamic Challenges: Perspectives of an Adopted Railwayman .................................. 113 Rüdiger Grube The Airline Industry: Flying on Its Own Is not Enough ............. 125 Harry Hohmeister From Data to Business: A Paradigm Shift in Industry .............. 141 Joe Kaeser Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry ........................................... 153 Georges A. Kern v vi Contents Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models .......................... 181 Clemens Trautmann Royal Dutch Shell in a Changing World: Navigating Uncertainty ..... 195 Ben van Beurden Into the Future on the Digital Highway ......................... 209 Dieter Zetsche About the Authors Tobias Bange Vice-President, Commerzbank AG, born in 1960, studied German and sociology in Frankfurt. From 1989 to 1999, he worked as an independent filmmaker for Hessischer Rundfunk and other public broadcasters. In 1999, he moved to Dresdner Bank and subsequently to Commerzbank. From 2009 to 2013, he also played an active role in the staff unit of the Government Commission Ger- man Corporate Governance Code. Since 2008, he has worked in the Public Affairs/Issue Management Department of Commerzbank where his areas of responsibility include issues relating to financial market regulation. Thomas Bieger Prof. Dr. rer. pol., Full Professor of Management with a special focus on the Tourist Industry, President of the University of St.Gallen and Director of the Institute for Systemic Management and Public Governance at the University of St.Gallen (IMP-HSG). Thomas Bieger has published, conducted research, worked in consultancy and taught at various universities (among them the Univer- sity of Innsbruck, the Vienna University of Economics and Business, the Universita` della Svizzera italiana in Lugano and the University of Otago), with a special focus on service management and network management, as well as desti- nation management and location management. He served as Chairman of CEMS (The global alliance in Management education) from 2010–2014. Currently he is President of the Chamber of the Swiss university presidents in within swissuniversities. vii viii About the Authors Martin Blessing President Personal and Corporate Banking and President UBS Switzerland, UBS Group AG and former Chairman of the Board of Managing Directors, Commerzbank AG, was born in 1963; he studied business administration in Frankfurt and St.Gallen. From 1989 to 1996, he worked for the management consultants McKinsey for the last two years as a partner. From 2000 to 2001, Blessing was Chairman of the Board of the direct bank Advance Bank which at that time was part of Dresdner Bank. On 1 November 2001, he became a member of and, in 2008, Chairman of the Board of Managing Directors. On 7 May 2009, he was appointed Chairman of the Bank’s Board of Managing Directors by the Supervisory Board of Commerzbank. Kurt Bock is Chairman of the Board of Executive Directors of BASF SE, a position he assumed in May 2011. Bock is currently responsible for Legal, Taxes and Insurance, Strategic Planning and Controlling, Communications and Government Relations, Global Executive Human Resources, Investor Relations and Compliance. From 2003 until 2011, he was Chief Financial Officer of BASF SE, and during that time, from 2007, he was also Chairman and Chief Executive Officer of BASF Corporation, based in the USA. In 1985, Bock started his career with BASF in finance. From 1992 until 1998, he held several management positions in Germany and Brazil for the automotive supplier and electronics company Robert Bosch. Bock returned to BASF in 1998. Kurt Bock was born in Rahden, Eastern Westphalia, Germany, in 1958. From 1977, he studied Business Admin- istration at the Universities of Münster and Cologne as well as at Pennsylvania State University, USA, and received his diploma in 1982 from the University of Cologne. In 1985, he earned his doctorate in Economics from the University of Bonn. Kurt Bock is married and has three children. Volkmar Denner has been chairman of the board of management of Robert Bosch GmbH and a shareholder of Robert Bosch Industrietreuhand KG since 1 July 2012. His responsibilities include corporate strategy, corporate com- munications and real estate and facilities. As chief tech- nology officer, he also has corporate responsibility for research and advance engineering, technology coordination and new business areas. ln addition, he is responsible for the subsidiaries Bosch Software Innovations GmbH and Bosch Healthcare Solutions GmbH. Born in Uhingen, Germany, on 30 November 1956, Volkmar Denner is married and has three children. After taking his university entrance examination in 1975, he stud- ied physics at the University of Stuttgart, graduating in 1981. After a research stay in the USA, he completed a doctorate in physics (Dr. rer. nat.) at the University of Stuttgart in 1985. About the Authors ix He is a member of the managing board of the VDA (German Association of the Automotive lndustry), a member of the executive board of BBUG (Baden-Baden Entrepreneur Talks) and the chair of the Association of Friends of the University of Stuttgart. Jens-Uwe Fischer studied metallurgy at the Technical University Berlin (TU) and Economic Science at the Tech- nical School Berlin (TFH). After working for 5 years as a scientific assistant at the Institute of metallurgy TU Berlin, he functioned in 1984 as the project manager of the German Agency Technical Cooperation (GTZ) at the Technical University Istanbul (ITU¨ ). In 1988, he received a Doctorate in Metallurgy at in the Technical University Berlin. Since 1989, he worked as the general manager of the Group Berlin Steelworks GmbH. In 1992, he was employed as the head of the Department Business Development ABB Fla¨kt Group GmbH and appointed as the deputy environmental officer ABB Germany and later as head of the PC paint application of the ABB Flexible Automation GmbH. In 1995, he was employed in the German Railway Association (Deutsche Bahn AG) as the manager of Soil Remediation Department and since 1997 as the head of the brownfield recycling management department till 2013. In the year 2000, he was appointed as an honorary professor at the University Leipzig in the Economic Science Faculty—Institute for Infrastructure and Resources Management—with the subject inte- grative brownfield recycling management. Since 2013, he held several advisory positions as senior expert for example as
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