Bilateral Network Sof Design

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Bilateral Network sof Design Innovations in design from modernism c. 1900 to digital modernism PROJECT PARTNERS Museum for Applied Arts/Contemporary Art in Vienna (MAK), Moravian Gallery in Brno, the town of Brtnice www.mak.at, www.moravska-galerie.cz, www.brtnice.cz THE PROJECT IS SCHEDULED FOR 2017-2019 The main objective of the project Bilateral Networks of Design. Innovations in design from modernism c. 1900 to digital modernism is the preservation, protection and mediation of the joint cultural heritage of Moravia and north-eastern Austria in the period 1890-1938. The linking of cultural activities of the town of Brtnice, the Moravian Gallery in Brno and the Museum for Applied Arts/Contemporary Art, Vienna (MAK) within their buildings promotes a better international sharing of information and education, contributes to a deeper understanding and cross-border collaboration between the two countries, supports the positive identification of local people with their cultural heritage and also promotes tourism. The project accentuates the joint roots of modernism in the Czech lands and Austria that resulted from the collaboration between artists and architects in these countries (Josef Hoffmann, Otto Wagner, Koloman Moser, Adolf Loos and others). In this way, the project presents and acquaints the public with the revolutionary development of central European culture in the early 20th century. The principal outcomes of the project include exhibitions in the Jurkovič House in Brno and in the Josef Hoffmann Museum in Brtnice, a two-part series of shows in the Museum for Applied Arts/Contemporary Art, Vienna (MAK) and an innovative modification to the permanent exhibition of old art in the Governor's Palace in Brno, including a partial reconstruction of the exhibition rooms and adjacent corridors. These activities will be supplemented with a series of workshops, design camps and other accompanying events centered on the arts and crafts tradition and innovations in design, hosting leading professional artists. An important part of the project is the establishment of a design shop and the modifications to the yard of the Josef Hoffmann Birthplace, including the construction of mobile visitors' quarters. These steps will ensure the appropriate standard of visitor comfort provided by regular museum institutions. The "Bilateral Networks of Design. Innovations in design from modernism c. 1900 to digital modernism" project is realized thanks to financial support provided by the European Regional Development Fund and by the state budget of the Czech Republic. .

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JOSEF HOFFMANN Progress Through Beauty
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