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INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter face, while others may be from any type o f computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Each original is also photographed in one exposure and is included in reduced form at the back of the book. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6” x 9” black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. UMI A Bell & Howell Information Company 300 North Zed) Road, Ann Arbor MI 48106-1346 USA 313/761-4700 800/521-0600 REDES LOCALES/SISTEMAS GLOBALES: LA LOCALIZACION DE LA CULTURA POSNACIONAL EN MEXICO DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy in the Graduate School of The Ohio State University By Esteban E. Loustaunau, M.A. ^ "K $ $ «K The Ohio State University 1998 Dissertation Committee: Approved by Professor Ileana Rodriguez, Adviser ^ ^ Professor Ignacio Corona Adviser Professor Lucia Costigan Department of Spanish and Portuguese Professor Fernando Unzueta ÜMI Number: 9900870 Copyright 1999 by Loustaunau Esperilla, Esteban Eduardo All rights reserved. UMI Microform 9900870 Copyright 1998, by UMI Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code. UMI 300 North Zeeb Road Ann Arbor, MI 48103 ABSTRACT In this study, I explore Mexican culture based on the transformation of global economy and the reconfiguration of social identities. My approach shows how network systems have become the new morphology in Mexican society. Through the application of communicational, cultural, and social studies theory, 1 see how cultural industry and mass communications considerably modify cultural production and social relations. Although societies have been imagined systematically for quite some time, my study argues that the current paradigm of information technology claims to include the fullness of the community within its networks and circuits. My hypothesis states that Mexico's entrance into the global economic process, through its economic partnership with the United State and Canada in what is known as NAFTA, accelerates the shift from national, corporatist society to global, transnational network society. The reconfiguration of the social is based on consensus among agencies of the state; financial and industrial sector, both domestic and foreign; media and mass communications; and consumers. Nonetheless, there are groups who resist the expansion of the new hegemonic order. These groups include old-guard politicians and bureaucrats, intellectuals committed to defend the rights of the subaltern, and local communities that defy global change. By looking at relations between the global and the local, my project reveals how the network society has become inclusive and tolerant of 11 difference and criticism. The advancement of global capitalism depends on direct negotiation, respect, and tolerance for the local. However, the global allows diversity and dissent only when its goals are being accomplished. Homogeneity is perceived not through synthetic uniformity but by increasing participation of local communities in a variety of transnational markets. I focus on the cultural shifts that take place parallel to the presidency of Carlos Salinas de Gortari (1988-1994). I have chosen a list of themes by which to study changes in the relation between state and civil society; in the re reading of history by cultural elites; in the transition from national identity to postnational identities; in the mediations between mass communications and social audiences; and in the formation of transnational resistance to global mass homogenization. My analysis includes texts by Hector Aguilar Gamin, Fernando del Paso, Coco Fusco, Guillermo Gomez-Pena, Carlos Monsivais, Paco Ignacio Taibo II, Rafael Tovar y de Teresa, Juan Villoro and rock bands Café Tacuba and La Maldita Vecindad. Ill A la memoria de mi abuelo Moisés Esperilla Sanchez. Para mis familias y comunidades, sigamos cabalgando. IV AGRADECIMIENTOS Este proyecto es una recopilaciôn de diverses memorias y huellas que muchas personas han dejado en mi camino a le largo del tiempo. Entre ellos, agradezco infinitamente a mi familia por inculcarme el amor de Dios y la pasion por el conocimiento a través del ejemplo; a Frank Gômez, Cecilia Rosales, Vera Pheiffer y Esthela Gonzalez por abrirme las puertas hacia un mundo desconocido y por brindarme su apoyo como gufa de camino. Quiero expresar mi gratitud a los profesores Bernardita Llanos y Antonio Giménez por sus sugerencias y todos sus consejos tan oportunos. En Ohio State, quiero agradecer a mis profesores y colegas del Departamento de Espanol y Portugués, en especial, a la profesora Ileana Rodriguez, mi maestra y directora de tes is. No existen palabras suficientes que reflejen mi gratitud por su apoyo y confianza incondicionales. Gracias a ella y a Roberto Gibemau por creer en mi y por ensenarme que el esfuerzo y la dedicaciôn, el respeto y la solidaridad son capaces de transformer el carbon en diamante; la tormenta en brisa. También agradezco a los miembros de mi comité de tesis, los profesores Lücia Costigan, Ignacio Corona y Fernando Unzueta por su afecto y por todos sus comentarios y sugerencias que me han servido para reflexionar y mejorar mi trabajo. Quiero agradecer a la Dra. Jan Maciân por su amistad y su excelente supervision a lo largo de estos ahos. Al trabajar con ella admiré su profunda tranquilidad y eficacia frente a las exigencies profesionales. Su ejemplo siempre ha sido una inspiraciôn. Entre los muchos amigos que me han apoyado quiero agradecer a Silvia Chaves, Alicia Chaves, Derek Petrey, Nancy Uvalle, Anupama Mande, Chris Fahey, Melinda Robinson, Rachel Haring, Claudio Holzner, Sarah Munro, Eilleen MacGregor, Lauren Zadnick, Patricia Murillo, Marfa Paz Moreno, Jeff Curran, Ana Hontanilla, Rosa Matorras, Adrian Hierro, Melissa Cokeley, Kiko Mora, y Carmen Gonzalez. Finalmente, agradezco al personal de Caribou Coffee, Stauf's Coffee Roasters, Bames & Noble Café y Cup O' Joe Coffee House en Columbus, y Expresso Royal en Ann Arbor, ya que su café y electricidad hicieron posible la escritura de esta tesis. V VITA December 13,1970 .............................................. Bom - Ensenada, México 1992........................................................................ B.A. Spanish, Carleton College 1994........................................................................ M.A. Spanish, The Ohio State University. 1994 - present....................................................... Graduate Teaching Associate, The Ohio State University FIELDS OF STUDY Major Field: Spanish and Portuguese Specialization: Latin American Literature and Culture VI INDICE Pagina Resumen ..................................................................................................................... ii Dedicatoria ................................................................................................................. i v Agradecimientos ...................................................................................................... v V ita ................................................................................................................................. V i Introducciôn................................................................................................................ 1 La cultura del estado, el estado de la cultura ...................................... 1 México en la globalizaciôn ........................................................................ 6 Capitules: 1. Hacia la reconfiguraciôn del poder en México: la sociedad de redes, los medics y el estado ................................................................... 19 1.1 Estado y resistencia social ............................................................ 19 1.2 Entramando la guerra hegemônica ........................................... 23 1.3 Nocion de agenda .......................................................................... 26 1.4 Sistemas y comunidades ausentes ............................................. 28 1.5 Limites de agencia .......................................................................... 34 1.6 Limites institucionales ................................................................... 40 1.7 Crisis institucionales ..................................................................... 54 2. Esplendores y modemizaciôn: la politica cultural mexicana en la globalizaciôn ..........................................................................................