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MAINTAINING A LEADING POSITION Annual Report and Accounts 2018 CONTENTS FINANCIAL HIGHLIGHTS Strategic report Business overview 2 Net revenues Service revenues Chairman’s statement 12 (KZT million) (KZT million) At a glance 14 % % 2018 highlights 16 +1.5 -3.0 CEO’s review 18 149,701 147,475 147,037 Business model 20 131,373 135,407 137,337 Market review 22 Our strategic priorities 24 Key performance indicators 26 2018 2017 2016 2018 2017 2016 B2B 28 B2C 30 Financial review 32 Sustainability 34 Risk management 44 B2B revenues EBITDA excluding non- Governance (KZT million) recurring items (KZT million) Board of Directors 46 % % Corporate governance 48 +21.5 34.0 margin 55,560 57,988 17,172 50,943 Financial statements 14,133 11,894 Statement of management’s responsibilities 53 Independent auditor’s report 54 2018 2017 2016 2018 2017 2016 Consolidated statement of financial position 57 Consolidated statement of comprehensive income 58 Consolidated statement of changes in equity 59 Consolidated statement Data revenues Handset sales of cash flows 60 (KZT million) (KZT million) Notes to the consolidated financial statements 62 +0.6% +52.6% 45,800 45,541 18,432 41,339 12,082 9,713 2018 2017 2016 2018 2017 2016 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements INTRODUCTION Kcell is the foremost leader in Kazakhstan’s fast-expanding telecoms market. Its 4G/LTE network enables innovative, value-added digital services and high-quality business solutions that are underpinned by a focus on customer value management. OFFERING UNRIVALLED CREATING THE LARGEST 04 CUSTOMER EXPERIENCE 06 DIGITAL ECOSYSTEM IN KAZAKHSTAN PROVIDING THE BEST CHAIRMAN’S 08 BUSINESS SOLUTIONS 12 STATEMENT Annual Report and Accounts 2018 Kcell 01 STRATEGIC REPORT TWO DECADES OF INNOVATION Over the last 20 years, Kcell has developed its business as a mobile operator to become the market-leading telecommunications company in Kazakhstan. Here we share some of the highlights of the Company’s transformation into a 21st century digital provider. SMARTPHONE PENETRATION (%) DATA TRAFFIC (PETABYTES) 1998 2003 On 1 June 1998, Kcell In September 2003, was established as Kcell launched GSM Kazakhstan General Packet Radio 246 OAO Kazakhtelecom Service (GPRS) 67.4 to operate a cellular and Multimedia 57.4 184 telecommunications Messaging Service 49.9 network in (MMS) technologies. 116 Kazakhstan. 2018 2017 2016 2018 2017 2016 1999 After receiving the first GSM licence in Kazakhstan, the Company officially launched its mobile communications network in February 1999. 02 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements KASE AWARD WINTER UNIVERSIADE In May 2016, the Company received an Kcell was the official mobile operator award for its high level of transparency of the 28th World Winter Universiade and disclosure from the KASE: ‘Striving held in Almaty from 29 January to Towards Greater Transparency’. 8 February 2017. Over 2000 athletes from 58 countries took part in the Universiade. 2003 2010 2014 2016 2018 In September 2003, In December In May 2014, Kcell In January 2016, Kcell In December 2018, Kcell launched 2010, Kcell began became an official acquired additional Telia Company and General Packet Radio operating dedicated distributor of the spectrum rights within Fintur sold their 75 Service (GPRS) 3G networks, iPhone in Kazakhstan 700/800 MHz and 1800 percent holding and Multimedia improving the quality and in September MHz band, boosting in Kcell JSC to Messaging Service of data transfer launched a connectivity for the Kazakhtelecom JSC. (MMS) technologies. services. rebranding for Activ. launch of advanced 4G and LTE services. 2005 2012 2015 2017 In September 2005, On 2 February 2012, In March 2015, the International ratings Kcell was the first Kazakhtelecom sold Company opened agency Fitch cellular operator its 49 percent to its first branded assigned Kcell a to introduce Sonera Holding B.V. Kcell store in Almaty, long-term issuer GPRS roaming in (Telia), a subsidiary of a new concept default rating of ‘BB’ Kazakhstan. TeliaSonera. aimed at improving with the outlook the experience for ‘stable’. customers. Annual Report and Accounts 2018 Kcell 03 STRATEGIC REPORT OFFERING UNRIVALLED CUSTOMER EXPERIENCE Our customer-centric approach helps us retain our position in a highly competitive market. 04 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements BUNDLE OFFERS USAGE FROM VOLUME TO VALUE (% OF TOTAL SUBSCRIPTIONS) The main priority for our B2C business is to increase the quality of our active customer base, in line with our new strategy: ‘From Volume to Value’, moving 47 from volume-driven SIM distribution to value-driven subscriber acquisition. We 36 aim to achieve this by further expanding 30 our bundles penetration with competitive and attractive offers for both new and existing customers. 2018 2017 2016 Annual Report and Accounts 2018 Kcell 05 STRATEGIC REPORT CREATING THE LARGEST DIGITAL ECOSYSTEM IN KAZAKHSTAN With our high-quality 4G/LTE network and investment in innovative products and services, we already have a competitive edge and look forward to introducing the next generation, 5G. 06 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements REVENUE SPLIT 2018 % Voice and other 12 Data VAS 5 Handsets 52 31 REVENUE SPLIT 2017 % Voice and other 8 Data 7 VAS Handsets 54 31 Annual Report and Accounts 2018 Kcell 07 STRATEGIC REPORT PROVIDING THE BEST BUSINESS SOLUTIONS The development of unique business solutions for our corporate clients is helping to drive substantial growth and increase revenue in the B2B sector. TOTAL B2B REVENUE FROM BUSINESS REVENUE SOLUTIONS +21.5% +57.0 % 08 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements MEETING DEMANDS In 2018, we continued to diversify within this sector by launching Virtual PBX in response to demands from the market. This service increases efficiency for clients by ensuring that no incoming calls from customers are missed, as well as enabling them to monitor outgoing communications. Annual Report and Accounts 2018 Kcell 09 STRATEGIC REPORT ENHANCING OUR HIGH-QUALITY NETWORK Kcell’s 4G/LTE coverage now reaches 62 percent of the population and, at the same time, has significantly improved the quality of our services. 10 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements INVESTMENTS (KZT MILLION) INCREASING DATA TRAFFIC We continue to make progress with the rollout of our 4G/LTE network and can report that the plan for 2018 has been fulfilled. Continuing our work on network capacity improvements, we have added 51,017 the third LTE layer in Aktau, Atyrau and Almaty, achieving a 34 percent increase in total data traffic, while in LTE data traffic grew by 114 percent. 19,240 21,648 2018 2017 2016* * In 2016, CAPEX included the acquisition of LTE frequencies for KZT 26 billion Annual Report and Accounts 2018 Kcell 11 STRATEGIC REPORT CHAIRMAN’S STATEMENT Despite service revenues being under pressure, there were signs of market stabilisation during 2018 and Kcell finished the year on a positive note with an increase in net sales of 1.5 percent. Dear shareholders I need to bring to your attention I am proud to be writing to you for the first that, in the process of preparing the time as the Chairman and Independent consolidated financial statements for Non-executive Director of the Kcell Board the year ended 31 December 2018, the of Directors, following my election at the management of the Company identified EGM in January of this year. On behalf significant irregularities in the accounting of the Company, I would like pass on our methodology applied in the previously appreciation to the outgoing Chairman, issued financial statements for the Jan Rudberg, for all his leadership since years ended 31 December 2017 and taking on the role just before Kcell’s 31 December 2016. We have restated successful IPO in 2012. We wish him and the relevant numbers accordingly in the the previous members of the Board well periods affected. However, I would like in their future endeavours. to reassure you that there are no cash implications related to either prior period Despite service revenues being under and that the underlying performance pressure, there were signs of market of the Company remains broadly stabilisation during 2018. There unchanged. The Company has now were some negative effects from the strengthened its internal systems and regulations introduced on PAYG charges, controls, and how they are being applied although there was some sign of the to our accounting methodology. situation improving towards the end of the year. Additionally, the decrease in B2C service revenue was partially offset by growth of interconnect revenue and revenue from business solutions in the enterprise segment. Kcell finished the year on a positive note with an increase in net sales of 1.5 percent to KZT 149,701 million (2017: KZT 147,475 million). 12 Kcell Annual Report and Accounts 2018 Strategic report Governance Financial statements ENCOMPASSING THE HIGHEST STANDARDS OF CORPORATE GOVERNANCE Changes and new opportunities As one of the leading businesses in In the fourth quarter of 2018, Kazakhstan, Kcell strives to encompass GOVERNANCE Kazakhtelecom JSC became the majority a responsible approach and the highest shareholder in Kcell, after acquiring standards of ethical conduct in our PRIORITIES the 75 percent stake that had been interactions with all our stakeholders. We FOR 2019 held by Telia Company and Fintur B.V. believe that our efforts strengthen not only since IPO in 2012. We are delighted to our business, but also the communities have Kazakhtelecom back again as in which we operate, creating long- 1. Approval of the strategy our shareholder and excited about the term shared value for society and our and annual operating plan, valuable access to the technological shareholders. Underpinned by an ethics including KPIs for top resources and infrastructure of our and compliance framework, the Company management new major shareholder.
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