Executive Summary Burger King (BK) Is an Internationally Renowned Hamburger Fast Food Restaurant Headquartered in Miami-Dade Country, Florida, United States

Total Page:16

File Type:pdf, Size:1020Kb

Executive Summary Burger King (BK) Is an Internationally Renowned Hamburger Fast Food Restaurant Headquartered in Miami-Dade Country, Florida, United States HBM110N Fundamentals of Marketing, Semester One, 2011 Executive Summary Burger King (BK) is an internationally renowned hamburger fast food restaurant headquartered in Miami-Dade Country, Florida, United States. It currently has 20 outlets in Malaysia. Commissioned by BK, this report focuses on an initial analysis of the current industry and market situation in Malaysia for assessing the feasibility of expanding BK to Sarawak. Therefore, the Marketing Management Process; market analysis, planning, implementation and control, stated by Kotler et al. (2009, p. 54), is carried out through provision of industry definition, analyzing of current market opportunities and target market selection. The industry definition categorized BK as one of the fast food outlet under food services in the hospitality industry. To evaluate current marketing opportunities, the main competitors are being identified. On the other hand, macro environmental analysis and SWOT analysis are being conducted to obtain a better understanding of the internal and external factors. Besides, consumer behavior is being analyzed and it includes decision making process and buying decision behavior. Further marketing research is also done through 4 steps of marketing research process for better understanding of the problems faced by BK in the current market. For selection of target market, choice of segmentation base is justified demographically (age and income). Then, a table representing the profile of segments is generated. The selected market segments are being evaluated and a market coverage strategy is being proposed. Positioning strategies are suggested as a basis to build relationship between BK and its customers. There are also strategic recommendations based on 4 marketing mix which suggest marketing strategies to attract customers. The short and long term projection of BK is also estimated to predict the feasibility of the expansion, assuming that all the suggested marketing strategies are implemented appropriately. i HBM110N Fundamentals of Marketing, Semester One, 2011 Table of Contents 1 Introduction and Overview .................................................................................................. 1 1.1 Introduction to the Report ........................................................................................... 1 1.2 Industry Definition ...................................................................................................... 1 2 Analysing Marketing Opportunities ................................................................................... 2 2.1 Competitor Overview.................................................................................................. 2 2.1.1 McDonald‟s..................................................................................................... 2 2.1.2 Kentucky Fried Chicken (KFC). ..................................................................... 2 2.1.3 SugarBun......................................................................................................... 2 2.1.4 Pizza Hut ......................................................................................................... 2 2.2 Macro Environmental Analysis .................................................................................. 4 2.3 SWOT Environmental Analysis ................................................................................. 5 2.3.1 Opportunities................................................................................................... 5 2.3.2 Threat .............................................................................................................. 5 2.3.3 Weaknesses ..................................................................................................... 6 2.3.4 Strength ........................................................................................................... 6 2.4 Consumer Behavioral Analysis................................................................................... 6 2.4.1 Decision Making Process ................................................................................ 6 2.4.2 Buying Decision Behavior .............................................................................. 7 2.5 Further Marketing Research ....................................................................................... 7 3 Selecting Target Market ....................................................................................................... 8 3.1 Justification for Choice of Market Segmentation Base .............................................. 8 3.1.1 Age .................................................................................................................. 8 3.1.2 Income............................................................................................................. 8 3.2 Profile of Market Segmentation .................................................................................. 9 3.2.1 Age .................................................................................................................. 9 3.2.2 Income........................................................................................................... 10 ii HBM110N Fundamentals of Marketing, Semester One, 2011 3.3 Target Market Choice and Justification .................................................................... 10 3.3.1 Evaluation of Market Segments .................................................................... 10 3.3.2 Market Coverage Strategies .......................................................................... 12 3.4 Proposed Positioning Strategy .................................................................................. 12 3.4.1 Positional Direction ...................................................................................... 12 3.4.2 Competitive Advantages ............................................................................... 13 3.5 Strategic Recommendations...................................................................................... 14 3.5.1 Product .......................................................................................................... 14 3.5.2 Price .............................................................................................................. 14 3.5.3 Distribution (Place) ....................................................................................... 14 3.5.4 Promotion ...................................................................................................... 14 3.6 Short and Long-Term Projection .............................................................................. 15 4 Conclusion ........................................................................................................................... 16 5 References ............................................................................................................................ 17 iii HBM110N Fundamentals of Marketing, Semester One, 2011 1 Introduction and Overview 1.1 Introduction to the Report Burger King (BK) Malaysia is considering whether to expand to Sarawak and we have been commissioned to conduct an initial analysis in the Malaysian market. Therefore, this preliminary marketing report is developed to give recommendations to BK Malaysia regarding the feasibility and profitability of their expansion. The business targets at kids, teens and adults. The business may be operated by Cosmo Restaurant Sdn Bhd since they own the most franchises of BK in Malaysia. 1.2 Industry Definition Leisure Cafes McDonald's Accommodations Restaurants KFC Hospitality Industry Food Services Fast Food Outlets Sugarbun Tourism Public Houses Pizza Hut Night Clubs Burger King Figure 1 Industry Definition for BK (Stanley St Labs n.d.) Figure 1 above shows industry definition for BK. It is started with hospitality industry that is divided into four categories; leisure, accommodations, food services and tourism. The food services are then divided into cafes, restaurants, fast food outlets, public houses and night clubs. Based on Figure 1, BK is under the fast food outlets category. Launching Burger King in Sarawak 1 HBM110N Fundamentals of Marketing, Semester One, 2011 2 Analysing Marketing Opportunities 2.1 Competitor Overview Based on industry definition shown in Figure 1, some of the most popular fast food outlets in Malaysian market are McDonald‟s, Kentucky Fried Chicken (KFC), SugarBun and Pizza Hut. These fast food outlets will be the main competitor for BK in the market. 2.1.1 McDonald‟s. McDonald‟s is famous for their hamburger and they are the world‟s largest chain of hamburger fast food outlets. Some of the marketing strategies conducted by them are such as giving out free Coca-Cola Can Glass to the customers if any large McValue meal is purchased with a sundae. If customers come to the outlets between 12pm to 3pm, the McValue lunch set will be cheaper. Also, they have a weekday breakfast special promotion set whereby the price starts from RM4 and there are free refills for dining in customers (Golden Arches Restaurants Sdn. Bhd n.d.). 2.1.2 Kentucky Fried Chicken (KFC). KFC is well-known for their fried chicken that is cooked with 11 types of herbs and spices. Besides chicken they also sell rice, porridge, burger, desserts, soup and some beverages. The only thing that KFC lacks in the menu is noodle or pasta. To compete with McDonald‟s, KFC offers breakfast set that starts with similar price which is RM4. Other marketing strategies used by KFC are
Recommended publications
  • Differences in Energy and Nutritional Content of Menu Items Served By
    RESEARCH ARTICLE Differences in energy and nutritional content of menu items served by popular UK chain restaurants with versus without voluntary menu labelling: A cross-sectional study ☯ ☯ Dolly R. Z. TheisID *, Jean AdamsID Centre for Diet and Activity Research, MRC Epidemiology Unit, University of Cambridge, Cambridge, United a1111111111 Kingdom a1111111111 ☯ These authors contributed equally to this work. a1111111111 * [email protected] a1111111111 a1111111111 Abstract Background OPEN ACCESS Poor diet is a leading driver of obesity and morbidity. One possible contributor is increased Citation: Theis DRZ, Adams J (2019) Differences consumption of foods from out of home establishments, which tend to be high in energy den- in energy and nutritional content of menu items sity and portion size. A number of out of home establishments voluntarily provide consumers served by popular UK chain restaurants with with nutritional information through menu labelling. The aim of this study was to determine versus without voluntary menu labelling: A cross- whether there are differences in the energy and nutritional content of menu items served by sectional study. PLoS ONE 14(10): e0222773. https://doi.org/10.1371/journal.pone.0222773 popular UK restaurants with versus without voluntary menu labelling. Editor: Zhifeng Gao, University of Florida, UNITED STATES Methods and findings Received: February 8, 2019 We identified the 100 most popular UK restaurant chains by sales and searched their web- sites for energy and nutritional information on items served in March-April 2018. We estab- Accepted: September 6, 2019 lished whether or not restaurants provided voluntary menu labelling by telephoning head Published: October 16, 2019 offices, visiting outlets and sourcing up-to-date copies of menus.
    [Show full text]
  • Mary Holy Mother Of
    Pastor Reverend Don H. Bender Parochial Vicar/Campus Minister Saint Patrick Church Reverend Tiburtius Antony Raja Reverend Gregory D’Emma, Retired Parish Manager Parish Office George Ehgartner (717) 243-4411, ext. 201 152 East Pomfret Street Principal, Saint Patrick School Carlisle, PA 17013 Antoinette Oliverio (717) 249-4826 Office Hours: Parish Financial Manager Heather Hall (717) 243-4411, ext. 202 9:00 a.m. to 4:00 p.m. Pastoral Associate Monday-Friday Heidi Lynch (717) 243-4411, ext. 203 717-243-4411 Parish Office Manager Fax: 717-258-9281 Star Wiskeman (717) 243-4411, ext. 200 www.saintpatrickchurch.org Director of Music Saint Patrick Shrine Church Saint Patrick Marsh Drive Church Dr. David O’Donnell 152 East Pomfret Street 85 Marsh Drive, (717) 243-4411, 204 Carlisle, PA 17013 Carlisle, PA 17015 Director of Religious Education Maggie Gruschow (717) 243-4891, ext. 300 www.saintpatrickchurch.org Youth Ministry Coordinator Heather Howie (717-243-4411, ext. 205 Daily Mass Schedule Sunday Mass Schedule Adult Faith Formation Coordinator Pomfret Street Church Marsh Drive Church Gail Chaudrue (717) 243-4891, ext. 302 Monday and Saturday - 8:30 a.m. Saturday, 5:15 PM Parish Facilities/Scheduling Manager Tuesday, Wednesday, Thursday - 6:45 a.m. Sunday, 9:00 a.m. 11:00 a.m., 5:00 p.m. Robin Lees (717)-243-4411, ext. 207 Friday - Marsh Drive - 8:30 a.m. Pomfret Street - 8:00 AM Special Projects Coordinator/ (during the school year) Interim Cemetery Manager Steve Mellen (717) 243-4411, ext. 509 Sacrament of Penance Saturday, 4:00-5:00 p.m.
    [Show full text]
  • National Retailer & Restaurant Expansion Guide Spring 2016
    National Retailer & Restaurant Expansion Guide Spring 2016 Retailer Expansion Guide Spring 2016 National Retailer & Restaurant Expansion Guide Spring 2016 >> CLICK BELOW TO JUMP TO SECTION DISCOUNTER/ APPAREL BEAUTY SUPPLIES DOLLAR STORE OFFICE SUPPLIES SPORTING GOODS SUPERMARKET/ ACTIVE BEVERAGES DRUGSTORE PET/FARM GROCERY/ SPORTSWEAR HYPERMARKET CHILDREN’S BOOKS ENTERTAINMENT RESTAURANT BAKERY/BAGELS/ FINANCIAL FAMILY CARDS/GIFTS BREAKFAST/CAFE/ SERVICES DONUTS MEN’S CELLULAR HEALTH/ COFFEE/TEA FITNESS/NUTRITION SHOES CONSIGNMENT/ HOME RELATED FAST FOOD PAWN/THRIFT SPECIALTY CONSUMER FURNITURE/ FOOD/BEVERAGE ELECTRONICS FURNISHINGS SPECIALTY CONVENIENCE STORE/ FAMILY WOMEN’S GAS STATIONS HARDWARE CRAFTS/HOBBIES/ AUTOMOTIVE JEWELRY WITH LIQUOR TOYS BEAUTY SALONS/ DEPARTMENT MISCELLANEOUS SPAS STORE RETAIL 2 Retailer Expansion Guide Spring 2016 APPAREL: ACTIVE SPORTSWEAR 2016 2017 CURRENT PROJECTED PROJECTED MINMUM MAXIMUM RETAILER STORES STORES IN STORES IN SQUARE SQUARE SUMMARY OF EXPANSION 12 MONTHS 12 MONTHS FEET FEET Athleta 46 23 46 4,000 5,000 Nationally Bikini Village 51 2 4 1,400 1,600 Nationally Billabong 29 5 10 2,500 3,500 West Body & beach 10 1 2 1,300 1,800 Nationally Champs Sports 536 1 2 2,500 5,400 Nationally Change of Scandinavia 15 1 2 1,200 1,800 Nationally City Gear 130 15 15 4,000 5,000 Midwest, South D-TOX.com 7 2 4 1,200 1,700 Nationally Empire 8 2 4 8,000 10,000 Nationally Everything But Water 72 2 4 1,000 5,000 Nationally Free People 86 1 2 2,500 3,000 Nationally Fresh Produce Sportswear 37 5 10 2,000 3,000 CA
    [Show full text]
  • Assetz Cosmo
    https://www.propertywala.com/assetz-cosmo-bangalore Assetz Cosmo - Thanisandra, Bangalore an elegant yet luxurious apartment Assetz Cosmo built as 1,2 BHK as well as in Studio apartments with a total built up area of 412 - 980 Sq Ft with lot of amenities Project ID : J811902330 Builder: Assetz Property Properties: Apartments / Flats Location: Assetz Cosmo,Rachenahalli,Thanisandra Main Road, Thanisandra, Bangalore (Karnataka) Completion Date: Dec, 2019 Status: Started Description Assetz Cosmo is a premium real estate development located Rachenahalli, behind Manyata tech park, saint anns church road,.Cosmo is one of the brand new creations and projects by the well-reputed and esteemed builders, the Assetz Property. Assetz Cosmo" is going to have 422 units sprawled across 3 acres. They will be built as 1,2 BHK as well as in Studio apartments with a total built up area of 412 - 980 Sq Ft So with enough space and room for creativity, you are definitely going to give your life an extraordinary touch of opulence and grandeur accompanied with ceremonial feel. The price for the project, number of towers, possession date, approval, specification, rate per sqft and booking amount are yet to be known. Community Amenities: Tree Plaza Waiting Pavilion Sculpture Stream Kids play area Open Air Theatre Pool table Gymnasium Swimming Pool Kids Pool Library Health and Fitness: Pedestrian Walkway Eco Park Garden Jogging track Fitness station Basket Ball Court Badminton Court Yoga Deck RECREATION ROOM SNOOKER AND FOOSBALL POOL DECK READING ROOM / LIBRARY Other Amenities: Cards room BBQ Area Sanitation facilities for Domestic workers & Drivers 100% power backup for common utilities Sewage Treatment Plant Seismic resistant structure design.
    [Show full text]
  • 14 Consciousness and Logic in a Quantum-Computing Universe
    14 Consciousness and Logic in a Quantum-Computing Universe Paola Zizzi Summary. The early inflationary universe can be described in terms of quantum information. More specifically, the inflationary universe can be viewed as a su- perposed state of quantum registers. Actually, during inflation, one can speak of a quantum superposition of universes. At the end of inflation, only one universe is selected, by a mechanism called self-reduction, which is consistent with Penrose’s objective reduction (OR) model. The quantum gravity threshold of (OR) is reached at the end of inflation, and corresponds to a superposed state of 109 quantum reg- isters. This is also the number of superposed tubulins – qubits in our brain, which undergo the Penrose–Hameroff orchestrated objective reduction, (Orch OR), lead- ing to a conscious event. Then, an analogy naturally arises between the very early quantum-computing universe, and our mind. In fact, we argue that at the end of in- flation, the universe underwent a cosmic conscious event, the so-called “Big Wow”, which acted as an imprinting for the future minds to come, with future modes of computation, consciousness and logic. The postinflationary universe organized it- self as a cellular automaton (CA) with two computational modes: quantum and classical, like the two conformations assumed by the cellular automaton of tubulins in our brain, as in Hameroff’s model. In the quantum configuration, the universe quantum-evaluates recursive functions, which are the laws of physics in their most abstract form. To do so in a very efficient way, the universe uses, as subroutines, black holes – quantum computers and quantum minds, which operate in parallel.
    [Show full text]
  • (I) Proposed Acquisition (Ii) Proposed Joint Venture
    BRAHIM’S HOLDINGS BERHAD (“BHB” OR THE “COMPANY”) (I) PROPOSED ACQUISITION (II) PROPOSED JOINT VENTURE (COLLECTIVELY KNOWN AS THE “PROPOSALS”) 1. INTRODUCTION On behalf of the Board of Directors of BHB (“Board”), Hong Leong Investment Bank Berhad (“HLIB”) wishes to announce that BHB, via its wholly-owned subsidiary, Brahim’s Trading Sdn Bhd (“BTSB”), together with Quantum Angel Sdn Bhd (“Quantum Angel”) (collectively, BHB and Quantum Angel are referred to as the “Parties”) had on 26 November 2014 entered into a conditional share sale agreement (“SSA”) with Integrated Food Group Sdn Bhd (“IFG”) and E- Cap (Internal) Two Sdn Bhd (“E-CAP 2”) (collectively referred to as the “Vendors”) for the acquisition of the entire 100% equity interest in Rancak Selera Sdn Bhd (“Rancak Selera”) (“Sale Shares”) for a total cash consideration of RM95,000,000 (“Purchase Consideration”) (“Proposed Acquisition”). BHB as the main driver of the Proposed Acquisition, together with Quantum Angel intend to incorporate a special purpose vehicle (“SPV”), whereby BTSB or its nominee would hold up to 80% equity interest in the SPV and will seek to have management and board control of the SPV while Quantum Angel will hold the remaining 20% (“Proposed Joint Venture”). The Proposed Acquisition and Proposed Joint Venture shall collectively be referred to as the “Proposals”. Further details of the Proposals are set out in the ensuing sections. 2. DETAILS OF THE PROPOSALS 2.1 Proposed Acquisition BTSB together with Quantum Angel had on 26 November 2014 entered into the SSA with the Vendors for the acquisition of 100% equity interest in Rancak Selera for a total purchase consideration of RM95,000,000.
    [Show full text]
  • Response to the Scottish Government's Reducing Health Harms Of
    Response to the Scottish Government’s Reducing Health Harms of Foods High in Fat, Sugar or Salt Consultation Paper From Obesity Action Scotland Deadline: 9th January 2019 About Obesity Action Scotland Obesity Action Scotland welcomes this consultation and the opportunity to provide our views. Obesity Action Scotland is a unit that was established in summer 2015 to provide clinical leadership and independent advocacy on preventing and reducing overweight and obesity in Scotland. It is funded by a grant from the Scottish Government and hosted by the Royal College of Physicians and Surgeons of Glasgow on behalf of the Academy of Medical Royal Colleges and Faculties. The main aims of the Unit are: • To raise awareness and understanding of what drives obesity and the health problems associated with obesity and overweight with health practitioners, policy makers and the public • To evaluate current research and identify strategies to prevent obesity and overweight based on the best available evidence • To work with key organisations in Scotland, the rest of the UK and worldwide, to promote healthy weight and wellbeing • The Steering Group of Obesity Action Scotland has members across various disciplines involved in preventing and tackling obesity and its consequences e.g. clinicians, public health experts, epidemiologists, nutritionists and dieticians, GPs and weight management experts. General comments This consultation deals with restrictions of the promotion and marketing of foods high in fat, sugar and salt to reduce health harms associated with excessive consumption. We strongly agree that action in this area is urgently required. We support the Scottish Government in its aims to bring forward legislation in this area.
    [Show full text]
  • Innovation in Modern Languages Education University of Bristol, 30Th June 2016
    Third Colloquium on Innovation in Modern Languages Education University of Bristol, 30th June 2016 Programme 10:00-10:30 Registration and coffee 10:30-11:00 Opening and welcome from the University of Bristol Professor Susan Harrow, Head of the School of Modern Languages 11:00-11:45 Introduction by Dr Irene Macías, University of Bath Keynote speaker: Professor Marion Demossier, University of Southampton Teaching Ethnography as Method: Legacies and Future Practices for Global Citizens 11:45-13:00 1st Round Table: MOTIVATING THE STUDENT AND MOTIVATING THE TEACHER Moderator: Ms Marie Gastinel-Jones, University of Cardiff Mr Enrico Cecconi, University of Bath: The Potential of Web 2.0 for the Creative and Efficient Teaching of a Language in a University Context: Encouraging Positive Feelings and Motivating Students Inside and Outside of the Classroom Ms Elena McNeilly, University of Bristol: Developing Employability Skills in Teaching a Blended-Learning Translation Course to Final-Year Russianists Mr Christian Mossmann, University of Exeter: From Interpreting to Powerpoint Karaoke: Diversifying the Advanced Oral Language Syllabus to Engage and Motivate Learners (and Teachers) 13:00-14:25 Lunch 14:30-15:30 2nd Round Table: INNOVATION IN TEACHING SPEAKING AND LISTENING (TECHNOLOGY AND METHODOLOGY) Moderator: Ms Isabel Moros, University of Exeter Ms Marie Gastinel-Jones, University of Cardiff: Creating an Authentic Context for Students: innovation in Teaching Speaking and Listening Skills Dr Ma Victoria Guadamillas Gómez, Universidad de
    [Show full text]
  • The Little Guide to Seinfeld : the Book About the Show About Nothing Pdf, Epub, Ebook
    YADA YADA YADA: THE LITTLE GUIDE TO SEINFELD : THE BOOK ABOUT THE SHOW ABOUT NOTHING PDF, EPUB, EBOOK Orange Hippo! | 192 pages | 13 Oct 2020 | Welbeck Publishing Group | 9781911610595 | English | London, United Kingdom Yada Yada Yada: The Little Guide to Seinfeld : The book about the show about nothing PDF Book Tags: frank costanza, george costanza, elaine benes, cosmo kramer, kramerica, steinbrenner, uncle leo, j peterman, larry david, david puddy, jackie chiles, tv. Immediately, Seinfeld became an instant hit, eventually turning into an astonishing episodes. Joseph Wolkin. Tags: no soup for you, soup, elaine, george costanza, kramer, newman, funny, soup kitchen, food. Ah, yes, that was Seinfeld! Tags: art vandeley, george, costanza, architecture, architects, white. Tags: jerry, cosmo, george, costanza, kramerica industries, kramer, latex, summer internship, kruger, industrial smoothing, smooth, smoother, we dont care, apathy, saw, apathetic. All Masks Fitted Masks New. Bubbles - iPhone Wallet By Printerially. Restaurant iPhone Wallet By boyarcouture. The actress said despite her best efforts to stay healthy, she tested positive on New Year's Eve. Monk's Cafe iPhone Wallet By wakudesign. Tags: george costanza, kramer, cosmo kramer, tv, sitcom, humour, typography, simple, type, jerry, comedy, 80s. Tags: george, the summer of george, costanza, funny, name. Tags: kramerica, kramerica industries, industries, tv, kramer, cosmo kramer, 90s, tv show, comedy. Tags: printerially, seinfeld, jerry seinfeld, yada, yada yada, yada yada yada, serenity, serenity now, costanza, george costanza, frank costanza, kramer, cosmo kramer, elaine benes, tv, tv show, comedy, sitcom, 80s, eighties, 90s, nineties, quote, quotes, funny, meme, memes, aesthetic, retro, vintage, hydro. Tags: kramerica, kramer, cosmo kramer, kramerica industries, costanza, festivus, kremer, kramar, elaine benes, hoochie mama, art vandelay, assman, monks cafe, no soup for you.
    [Show full text]
  • 2017 Annual Report Philadelphia Message from the Chief Executive Officer
    2017 Annual Report Philadelphia Message from the Chief Executive Officer What a year it has from approximately 800 to an estimated 1,900 been! 2017 was a year annually. Our available room nights will increase of great triumph and from 16,000 to more than 40,000 per year. And, much transition at the with the completion of corresponding renovation and Philadelphia Ronald reconstruction of our current facilities, families will McDonald House. have more amenities than ever before. In April, we opened a new I am grateful to our dedicated construction project Ronald McDonald Family team for their guidance and direction as this Room in the Critical Care expansion project has progressed from a dream to tower at St. Christopher’s reality. Our strong partnerships with our owner’s Hospital for Children. This representative WatchDog, architectural firm Ewing new Family Room extends Cole, and construction management team P. Agnes the support of our Front & have been pivotal to our success as we prepare to Erie House and offers families quiet respite away from welcome many more families in the years to come. the stresses of the hospital, but just steps away from their child’s bedside. These successes would not be possible without the generosity of the many individuals and organizations In August, we welcomed 223 campers, 119 volunteer who believe deeply in our mission and put that counselors, and 17 volunteer medical staff to Ronald belief into action this year. There is simply no way to McDonald Camp in the Pocono Mountains. Ronald adequately express my gratitude, but please accept McDonald Camp is one week of overnight camp my heartfelt THANK YOU to each and every one of that offers children with cancer and their siblings an you.
    [Show full text]
  • Cosmo to Open More Burger King Outlets (NST 31/01/1998)
    31/01/1998 Cosmo to open more Burger King outlets COSMO Restaurants Sdn Bhd - the franchise holder of Burger King restaurants in Peninsular Malaysia - plans to invest some RM20 million to open 15 more outlets this year. With its first restaurant recently opened at the Sungai Buloh overhead bridge on the Projek Lebuhraya Utara Selatan's (PLUS) Highway, the planned openings would be mainly in the Klang Valley and they would also support PLUS' Rest and Service Areas. Next in line after the outlet in Sungai Buloh are two restaurants to be opened at Carrefour Wangsa Maju and Carrefour Subang Jaya. In an interview with Business Times, Cosmo Restaurant's managing director Mohd Harris Pardi also revealed that it would be opening at an average of 10 restaurants a year. "We will look at our opportunities, but we will also try to maintain a sensible growth", he said. Cosmo Restaurants was established in April 1994 with the main purpose of operating the Burger King restaurants in West Malaysia. East Malaysia has another franchise which is Living Bread Sdn Bhd. Living Bread is actually doing quite well in Sabah and Sarawak with six outlets, according to Harris, and Burger King restaurants there are growing in numbers. A popular restaurant brand in the world, Burger King has more than 9000 outlets worldwide in 56 countries. In fact, it is the second largest restaurant brand in the world. Total sales reached up to US$9 billion (US$1 = RM4.57) last year and it is still growing. On the home front, Cosmo Restaurants is responsible for the franchise and it decided to capitalise on the Prime Minister Datuk Seri Dr Mahathir Mohamad's idea of having a restaurant on an overhead bridge.
    [Show full text]
  • Freehold Land for Sale 3 Acres (1.214 Ha) Well Lane Wednesfield Wolverhampton WV11 1TB
    Freehold Land for Sale 3 acres (1.214 ha) Well Lane Wednesfield Wolverhampton WV11 1TB gva.co.uk /10293 Home IILocation Situation IIDemographics Description I Layout - 1 ILayout - 2 I Layout - 3 I Planning IIVAT Terms IContact Well Lane, Wednesfield, Wolverhampton, WV11 1TB Location Road • Wolverhampton 2.2 miles • J2 M54 3.4 miles (6.4km) • Birmingham 16 miles • J10 M6 4.5 miles (9.7km) • Manchester 74 miles • J2 M5 10.6 miles (14.5km) • Bristol 99 miles • London 138 miles Bus The city is well-served by local bus services operated by National Express West Midlands and Arriva, which connect the city with neighbouring towns. The city centre’s bus station re-opened in July 2011 following a £22 million redevelopment. Bentley Bridge Leisure & Retail Park is situated less than 500 metres from the subject property and is served by multiple bus routes from Wolverhampton Bus Station, with a fastest journey time of 11 minutes. Tram The Midland Metro operates between Wolverhampton City Centre and Birmingham via We st Br omw ich and Wednesbury, with journey times of approximately 36 minutes. Train Wolverhampton train station is located at the edge of the city centre. It is on the West Coast Mainline railway and provides regular services to Birmingham New Street, Manchester Piccadilly and London Euston with fastest journey times of 16 minutes, 70 minutes and 98 minutes respectively. Home IILocation Situation IIDemographics Description I Layout - 1 ILayout - 2 I Layout - 3 I Planning IIVAT Terms IContact Well Lane, Wednesfield, Wolverhampton, WV11 1TB Situation The property is situated just off the A4124 Wednesfield Way and is in close proximity to Bentley Bridge Retail & Leisure Park.
    [Show full text]