2 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 I chose Alpine for my company because for me, this is the name that represents the pleasure of driving on mountain roads.
Jean Rédélé Alpine founder . Alpine was created in 1955 by Jean Rédélé, a gifted businessman and a skilled rally driver, notably at the wheel of the Renault 4cv. . The origins of the brand, that still speaks to us today, come from his victory in the Alpine Cup which he won in 1954. . Alpine is a brand forged in competition, for competition.
4 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 . The iconic vehicle of the brand is the famous A110 Berlinette, which won numerous rally titles in the early 70s. . It’s timeless design is still relevant today.
5 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 . Alpine’s DNA, besides competition, is based on lightness and agility. This allows Alpine cars to surpass more powerful, but heavier, sportscars, in performance and driver fulfilment. . Alpine won the first World Rally Manufacturers title in 1973 with the A110 Berlinette.
6 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 . The original factory in Dieppe, Northwest France is still fully operational. . The factory has been continually producing Sportscars and Racing cars since 1969.
7 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 ALPINE VISION REVEAL IN MONACO (2016)
8 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 9 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 10 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 Why are we relaunching Alpine ?
Enter the sport premium Improve the image of Develop new technologies and segment to attract new Renault Group ways of working that can be customers and make money deployed in Renault and Dacia brands
11 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 Alpine’s ambition: to become the Sport Premium brand of Renault Group
MARKET
SPORT PREMIUM
MAINSTREAM
ACCESS
12 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 Alpine Timeline
February 2016 Dec 2016 March 2017 Oct 2017 Dec 2017 EUROPE … MONTE-CARLO CAR IN SHOWROOMS PRESS TEST DRIVES PRESS ALPINE EUROPA TECHNICAL CUP SEMINARS ALPINE CUP ALPINE REVEAL REVEAL PRE-ORDERS Unveiling of the Alpine Unveiling of the first ALPINE BRAND race car on A110 basis RELAUNCH Alpine production car Alpine A110 and its racing program Carlos Ghosn unveils the Alpine brand Ambition Alpine Vision Opening pre-orders for the 1955 veh Première Edition
13 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 14 Alpine // December 8th, 2016 USP – Strong selling points
A110 is the most elegant and joyful sport coupe to drive
MAIN USP STRONG SELLING POINTS / DIFFERENTIATORS
ABSOLUTE AGILITY SENSUAL MACHINE FEEL AT ONE Segment basics
Performance . Acceleration . Handling . Braking
Packaging, layout and weight Perceived Value & distribution Quality Alpine Myth Joyful driving experience Driving position . Fit & finish A110 design cues Rear & Front double triangles: . Reliability Performance Only French Sport Car Joyful + Performance + Comfort . Durability Real & perceived lightness « Hand made »: many options to Performance of supercar: 0 to Driver focused ergonomics personalize the car . Real materials 100 kph in 4,5s Designed to stimulate the Audio Focal senses Technology Sound signature
15 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 Product specifications
A110 Front axle Rear axle . Weight: 1080 kg – 1103 kg Premiere edition . Power: 252 PS . Torque: 320 Nm . 0-100 km/h: 4,5 s . Weight distribution: Front 44% - Rear 56% . CO2: 140 gr/km Chassis technology of supercar to have no compromise on Comfort, Joyful handling and Performances
Active Exhaust System
Alpine Sound signature Full Aluminium Structure: platform and upper body 96 % Aluminum - 4% Steel (riveted/bonded)
16 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 A110
. Mid-engined sports coupe
. Faithful to Alpine DNA – Compact and elegant – Lightweight – Agile
. 0-100 km/h in 4,5s . <140g of CO2 . Premium fit, finish & materials
17 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 Dieppe factory challenges
. Technologies. Aluminium bonded, high level painting,… . Quality. Training, organization,.. . Upgrading to best standards
Heavy investments and employment
18 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 19 Alpine // December 8th, 2016
21 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 22 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 23 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 24 Alpine // December 8th, 2016 European network
Countries Dealers France 19 (6 RRG) Germany 12 (5 RRG) UK 7 (4 RRG) + Studio
Switzerland 5 or 6 (2 RRG) Belgium + Lux 3 (1 RRG) Austria 3 (1 RRG) RRGNetherlands 2 Italy 2 (2 RRG) Spain 2 (2 RRG) Portugal 1 (1 RRG) Poland 1 Sweden 1 in Sept 2018 57 dealers in Europe
25 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 PRIVATE Studio Alpine – Boulogne-Billancourt
26 ALPINE – Key Management E-conf // 2017 March Alpine Cup for the 2018 Alpine Europa Cup
27 ALPINE – Get inspired Auto Moto Toulouse 22-11-2017 28 ALPINE – Get inspired Auto Moto Toulouse 22-11THANK-2017 YOU FOR YOUR ATTENTION AND ALPINE IS WAITING FOR YOU IN THE LOBBY