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Starting to Get Really Serious

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Starting to Get Really Serious Street food in Europe is young, cool, and – served out of customised vans, trucks and trailers – exciting European Street Food • Working For The Street Food Revolution 2 2018 Review European Street Food • Working For The Street Food Revolution 3 About Us ■ Created in 2017 ■ The first final was in Berlin. 9 countries competed ■ 13 countries competed in 2018 ■ For 2019, Austria, Iceland, Latvia and Denmark have already asked to join the party European Street Food • Working For The Street Food Revolution 4 Founder – Richard Johnson ■ One of the 1,000 most influential people in London for the last four years according to the Evening Standard ■ Award-winning food journalist and food columnist for the Guardian ■ Writer / presenter of The Food Programme on BBC Radio 4 ■ Author of the best-selling book Street Food Revolution ■ Johnson has been the host of Full on Food for BBC2, Kill It, Cook It, Eat It for BBC3, as well as supertaster for ITV’s Taste The Nation and judge on Channel 4’s Iron Chef and Cookery School European Street Food • Working For The Street Food Revolution 5 About Us – Our Vision “To share street food with the world. Michelin has just awarded its first stars to street food chefs. With the British Street Food Awards - and now the European Street Food Awards - we will find the Michelin stars of tomorrow.” European Street Food • Working For The Street Food Revolution 6 European Street Food • Working For The Street Food Revolution 7 European Street Food Awards National awards held in Europe’s Members of the public voted top street food countries for their winner on the ESF app European Street Food • Working For The Street Food Revolution 8 Growth in Europe ■ Final in Berlin on 29 September 2018 ■ ESFA - 13 countries competed: ■ Italy ■ Britain ■ The Netherlands ■ Georgia ■ Spain ■ Latvia ■ France ■ Romania ■ Sweden ■ Hungary ■ Germany ■ Portugal ■ Russia ■ Winners: Jah Jyot from the UK European Street Food • Working For The Street Food Revolution 9 The Judges – Michelin-star Chefs and Food Writers Max Strohe Marco Pierre White Giorgio Locatelli Stephen Terry Gizzi Erskine Thomasina Miers Richard Corrigan Andi Oliver Fay Ripley Tom Parker Bowles European Street Food • Working For The Street Food Revolution 10 European Street Food Awards Alumni 2018 – Baked In Brick (winners of European Street Food Awards 2017) opens first premises 2018 – Wingmans (winners of People’s Choice at European Street Food Awards 2017) opens first premises 2018 - Jah Jyot (winners of European Street Food Awards 2018) chosen to pitch for funding on the BBC’s My Million Pound Menu European Street Food • Working For The Street Food Revolution 11 Why Street Food? ■ The Street Food Movement ■ Reach ■ Growth in Europe ■ The Street Food Audience ■ Media European Street Food • Working For The Street Food Revolution 12 The Street Food Movement ■ The street food market has consistently grown faster than the total fast food market ■ The street food market is estimated to reach a total value of £1.2bn in 2018, up 9.1% from 2017 ■ Street food titles are now the hottest sector in a stagnant world of food publishing ■ Street food is taking over TV, with Jamie Oliver, Rick Stein, Sunday Brunch, Nigel Slater etc all showcasing their favourite traders ■ Supermarkets introducing ‘street food’ ranges Source: UK Street Food Market – June 2018, MCA Insights European Street Food • Working For The Street Food Revolution 13 Growth in Europe Jamie Oliver Nigella Lawson ■ It’s exploding all across the continent. Since 2015, the year of Portugal’s first Street Food Festival, the market has grown 1200% (from 50 operators to around 600) and represents a market around 30.000.000 euros. In 2018, two new street food halls opened in Reyjavik – Hlemmur Mathöll and Grandi Mathöll - and were visited by 500,000 people. ■ New street food markets everywhere from Rotterdam to Helsinki, Vienna, Budapest, Copenhagen and Malmo. ■ Street Feast’s parent company London Union raised £2.5m for new street food markets, including Shoreditch (Dinerama), Canada Water (Hawker House) and Lewisham (Model Market). ■ Investors in street food include Jamie Oliver, Nigella Lawson and Yotam Ottolenghi. European Street Food • Working For The Street Food Revolution 14 Media europeanstreetfood.com @richardjohnsonx 10,000+ likes. Lively exchange 10,000+ followers, tweeting of ideas, plus online vote for about his Radio 4 work, his Best Looking Mobiler, Best Newsletter Guardian column and the Street Food Event and Best Street 10,000+ subscribers street food business Food Collective in the annual British Street Food Awards and 20,000+ followers, tweeting European Street Food Awards about ESF and BSF events, Awards, competitions etc With pictures and prose from all the regional heats, as the BSF and ESF rolls in and out of town. BritishEuropean Street Street Food Food • Working• Working For For The The Street Street Food Food Revolution Revolution 15 Headline Partner opportunity ■ At event branding ■ Integration into social media communications ■ At event activation ■ Trader engagement opportunities ■ Content creation opportunities ■ Access to event imagery ■ Competition opportunities European Street Food • Working For The Street Food Revolution 16 Contact For sponsorship enquiries, contact Joe Ainscough [email protected] / 07814137846 Rhiannon Davies [email protected] / 07583192269.
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