CANDIDATE BRIEF FOR THE POSITION OF Partner Marketing Manager EMEA

Patagonia

1

Role: Partner Marketing Manager EMEA

Reports to: Marketing Director EMEA

Client: Patagonia

Location: Amsterdam, the Netherlands

Background

Founded in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B Corporation, Patagonia is in business to save our home planet. In a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. The company is recognized internationally for its commitment to product quality and environmental activism, contributing over $104 million in grants and in-kind donations to date.

The Role

We’re in business to save our home planet. In this role, your task will be to define and drive trade marketing strategies for Patagonia in Europe. Working in partnership with the Sales, Product and Enviro teams, you will lead with the Patagonia mission to create positive impact for the brand and business growth in the EMEA region. The successful candidate will be collaborating with a variety of stakeholders from brand marketing and design, global marketing operations, EMEA sales and enviro teams, local market sales teams and online key account coordinators.

Key Responsibilities

• Define the Patagonia EMEA Trade Marketing strategies and coordinate local market execution. • Build long term strategic communication partnerships within wholesale distribution. • Lead and inspire a team of local country marketers. • Push creative and strategic innovation with both online and offline partners. • Drive brand and business impact through product and brand/enviro initiatives. • Manage all sell-in marketing programs within the GTM process. • Work with counterparts in global marketing operations to ensure accurate forward planning and synchronized delivery of campaign assets.

2

• Collaborate with EMEA Brand Marketing and Visual Design to deliver outstanding brand experiences in wholesale. • Re-define KPIs, track and measure success. • Accurately manage the trade marketing budget for EMEA.

Qualifications & Skills

In order to succeed in this role, it is expected that you will have:

• Bachelor’s degree. • Fluent English (additional languages a significant plus). • Experience in delivering trade marketing strategies. • Deep understanding of the European Outdoor customers and communities. • A passion for radical business solutions. • Experience in directly managing teams. • Excellent communication and negotiation skills. • Comfortable presenting complex topics to stakeholders at various organizational levels. • A deep belief in the Patagonia mission.

How to Apply

To apply, the candidates should send the following:

• Letter of application highlighting relevant experience • Up to date curriculum vitae • Details of current remuneration

For a confidential discussion about the role, please contact:

Patrick Albrecht M: [email protected] T: +41 (0) 21 943 33 81

3