19.8 Mil War Chest
$4.50 (U.S.), (CAN.), C3.50 (U.K.) $5.50 IN THIS ISSUE 35 FM, 16.50 Dfl, DK 59.50, DM20, 12,000 Lire fr%r%»,c47ÿ:;,"t:tÑ`Yir*%Yk,j-1.il.irr, I a RIAA Sets April Date 000617973 4401 9108 MI ï Z TFNLY For Introduction Of Ara A Z 374C IF Performance -Right Bill LCING RCI: CA 90801 I°i PAGE 4 Feds Probe Top Philly Concert Promoter R PAGE 5 THE INTERNATIONAL NEWSWEEKLY OF MUSIC AND HOME ENTERTAINMENT FEBRUARY 23, 1991 ADVERTISEMENTS $19.8 Mil War Chest Tough Times Forcing for ILK Video Drive Tour Promoters, Agents BY PETER DEAN Changing of the guard foreseen see page 88 To Weigh LONDON- Europe's first heavy- on VSDA board ... New Options weight generic video advertising BY THOM DUFFY ists to hold down their fees. campaign kicks off Wednesday (20) Wednesday's U.K. launch is ex- "I, for one, have always been opti- as U.K. video distributors seek to pected to start with a 60- second TV TAMPA, Fla. -In the face of the re- mistic," says veteran New York pro- reverse the current trend of declin- commercial, half of which is devoted cession, U.S. promoters, booking moter Ron Delsener. "I am pessimis- EMF UNBELIEVABLE ing rentals. to a generic message. The debut of agents, and venue operators are tic" about this summer. Although title-led joint advertis- the second commercial, which in- bracing for a tough touring season In contrast, leading European con- ing has been tested in the past, the cludes location shooting, has been this spring and summer.
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