9 August 2013

bwin becomes Olympique de Marseille’s official partner

bwin.party and Olympique de Marseille have today announced a new sponsorship deal that will see the bwin brand become OM’s official online betting and gaming partner.

The three-year partnership will boost the profile and status of the bwin brand in France and strengthen its position as Europe’s leading football betting brand. The agreement is in line with bwin.party’s strategy to develop digital partnerships with iconic football clubs in European countries where online gaming is regulated. bwin has already announced similar partnerships with Real Madrid, Manchester United, FC Bayern, Juventus Turin and RSC Anderlecht.

For Olympique de Marseille, teaming up with bwin, a major player in the sport sponsorship market, will give the club a new international reach and will provide unique online content and fan experiences.

The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to Champions League fixtures; integration into OM’s digital and social platforms; the development of on and off-line co-branded activities; stadium branding and; access to players for marketing campaigns. bwin and OM also expect to develop social games and mobile applications.

To celebrate the announcement, bwin has created a special prize draw that offers fans the opportunity to win two season tickets to all of OM’s home games for the 2013-14 season. To take part, all fans need to do is place a €5 bet that OM will finish in the top three of Ligue 1 in the 2013-14 season, from any new or existing bwin.fr account.

Norbert Teufelberger, CEO at bwin:

“We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe. Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”

Philippe Perez, general manager of Olympique de Marseille:

“With bwin, we’re also playing the Champions League in terms of partnerships. In the fast evolving French championship, “l’OM” continues to be the most popular club in France. This sponsorship deal proves it.

We’d like to thank Norbert Teufelberger for the trust he has put in our club and we are sure that our fans will be pleased with the faith bwin has placed in us”

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Contacts bwin.party digital entertainment plc Investors Peter Reynolds +44 (0) 20 7337 0100 Media John Shepherd +44 (0) 20 7337 0100

About bwin.party: bwin.party digital entertainment plc (LSE: BPTY), the global online gaming company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated, licensed and regulated in Gibraltar, the Group also has licences in Belgium, France, Italy, Spain, Denmark and Schleswig-Holstein in Germany. With offices in Europe, India, Israel and the US, the Group generated total pro forma revenue in 2012 of €801.6m and pro forma Clean EBITDA of €164.9m. bwin.party commands leading market positions in each of its four key product verticals: sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, PartyPoker, PartyCasino and Foxy Bingo.

In addition to RSCA, bwin’s sponsorship portfolio includes digital partnerships with Manchester United, Real Madrid, Bayern München, RSC Anderlecht and Juventus Turin as well as sponsorships of MotoGP and of basketball, through our long-standing relationships with Euroleague and FIBA, the world governing body.

The Group’s scale, technology and strong portfolio of games collectively differentiate its customer offer from those of its competitors. bwin.party is a constituent member of the FTSE 250 Index and the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards. For more information about bwin.party, visit: www.bwinparty.com.

About Olympique de Marseille:

The Olympique de Marseille has the most beautiful trophy gallery of all French football teams, but also the biggest number of fans in France with around 14 millions fans. The club is no. 1 in terms of jersey sells in France with over 350 000 units sold each year and also the most popular on Facebook when it comes to the French web (1 515 000 fans in France, against 983 500 for PSG).

The OM.net website records 1 000 000 unique visitors per month, from 222 different countries, some of them from Algeria, Tonga, South Sudan and even Tajikistan. The Olympique de Marseille has over 500 000 followers on the Google+ platform and over 670 000 on Twitter.