The European Elite 2020 Football Clubs’ Valuation May, 2020 KPMG Sports Advisory Practice footballbenchmark.com About KPMG Football Benchmark A business intelligence tool enabling relevant comparison with competitors, including: Finance & operations A consolidated and verified database of the financial and operational performance of over 200 football clubs, both in Europe and South America Social media analytics An updated and historical tracking of the social media activity of 400 football clubs, 300 footballers and 270 competitions and other sporting accounts Player valuation A proprietary algorithm, which calculates the market value of 5,200+ football players from ten European and two South American leagues. Table of contents P. 04 P. 05 Foreword Selection criteria P. 06 P. 16 Headline findings COVID-19 impact on the football industry P. 20 P. 22 Enterprise Value Our methodology ranges & mid points © 2020 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 03 Foreword Andrea Sartori Partner KPMG Global Head of Sports Foreword
[email protected] Dear Reader, The overall enterprise value of the 32 clubs has increased for the fourth consecutive year: the aggregate EV of these Welcome to the 5th edition of KPMG’s “Football Clubs’ clubs has grown by 51%, primarily driven by an aggregate Valuation: The European Elite 2020”, an analysis that 44% increase in total operating revenues over the past five provides an indication of the Enterprise Value (EV) years. All the revenue streams have consistently risen, with of the 32 most prominent European football clubs as at broadcasting income being the main source of growth: average 1 January 2020.