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State of the Satellite Industry Report

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State of the Satellite Industry Report State of the Satellite Industry Report Prepared by: September 2015 Prepared by:! Satellite Industry Association: 20 Years as the Voice of the U.S. Satellite Industry SIA MEMBER COMPANIES Prepared by:! 2 Study Overview •" SIA’s 18th annual study of satellite industry data •" Performed by The Tauri Group •" Reports on 2014 activity derived from unique data sets, including proprietary surveys, in-depth public information, and independent analysis •" All data are global, unless otherwise noted •" Prior year revenues are not adjusted for inflation Prepared by:! 3 2014 Satellite Industry Indicators Summary Mobile ($3.3B) Earth Observation Services ($1.6B) Fixed $17.1 Ground Equipment $122.9B Satellite Services $58.3 4% $203.0B $5.9 2014 Global Revenues $100.9 1% Consumer $15.9B Satellite Non-U.S. Manufacturing Satellite 4% Services Network $5.9 $10.0 U.S. $122.9 $9.3 Launch Growth Industry $15.9 2013 − 2014 $58.3B Non-U.S. Ground Equipment $3.5 Satellite 5% Manufacturing $17.9 $5.9B Launch $31.1 $2.4 U.S. Consumer Consumer 9% Prepared by:! (Non-GNSS) (GNSS) 4 Global Satellite Industry Revenues Global Satellite Industry Revenues ($ Billions) $250 $200 $150 2.3X $ Billions $100 $195 $203 $177 $189 $161 $168 $144 $122 $106 Ten-Year $50 $89 Global Industry Growth $0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Growth Rate 7% 19% 15% 18% 11% 5% 6% 7% 3% 4% Global satellite industry grew 4% in 2014, slightly above worldwide economic growth (2.6%) and U.S. growth (2.4%) Prepared by:! 5 U.S. Portion of Global Satellite Industry Revenues $250 Total: Total: Total: $195.2B $203.0B $200 Total: $188.8B Total: $177.4B Total: $168.0B Non-U.S. Average yearly $160.8B U.S. market share Satellite $150 $109.2 $115.8 Industry $101.2 $106.8 43% $88.3 $94.3 $100 $ Billions of global U.S. industry Satellite $50 Industry $72.4 $73.8 $76.2 $81.9 $85.9 $87.2 $0 2009 2010 2011 2012 2013 2014 Growth Rate 11% 4% 6% 6% 3% 4% U.S. Growth 12% 2% 3% 7% 5% 2% Non-U.S. Growth 11% 7% 7% 6% 2% 6% Prepared by:! 6 The Satellite Industry in Context Telecommunications •" Television •" Telephone •" Broadband •" Aviation •" Maritime Non-Satellite Satellite Services •" Road and Rail Industry $322.7B $122.9B Earth Observation $119.7B Global Space •" Agriculture Industry •" Change Detection •" Disaster Mitigation $203B •" Meteorology Satellite 1% •" Resources Industry Growth Science (63% of Space 2013 − 2014 •" Earth Science Industry) •" Space Science National Security Ground Equipment $15.9B $58.3B 4% Satellite Manufacturing Core of the Space Launch Industry Industrial Base Consumer Equipment Growth •" Sat TV, radio, and broadband equipment Network •" Gateways •" NOCs 2013 − 2014 •" GNSS stand-alone units & in-vehicle systems Equipment •" VSATs •" SNG equipment Prepared by:! Notes: Network operations centers (NOCs), satellite news gathering (SNG), very small aperture terminal 7 (VSAT) equipment, global navigation satellite systems (GNSS) The Satellite Network in Context Operational Satellites by Function (as of December 31, 2014) Meteorology Scientific •" 1,261 operating satellites as Commercial 2% Military Surveillance Communications of year-end 2014 5% »" >50% are communications 8% satellites Navigation 8% 38% »" 38% are commercial communications satellites 1,261 Total Operational •" 57 countries operate at 11% Satellites R&D least one satellite (some as part of regional consortia) 14% Earth Observation 14% Services Government Communications Prepared by:! Source: The Tauri Group. Note: “Earth Observation Services” is new label for what was formerly referred to as 8 “Remote Sensing” (this is a definitional change only) Top-Level Global Satellite Industry Findings •" Satellite industry revenue was $203 billion in 2014 •" Overall industry growth of 4% worldwide •" All four satellite industry segments posted growth Satellite services, the largest segment, revenues grew by 4% 4% Consumer services continues to be a key driver for the overall satellite industry Satellite manufacturing revenues grew by 1% Slower growth than in 2013, due to a smaller number of expensive commercial GEO and 1% government satellites launched in 2014, partially offset by an increase in the total number of satellites launched Launch industry revenues grew by 9% 9% Higher number of European and U.S. launches of commercial satellites than prior year Ground equipment revenues grew by 5% 5% Growth in consumer and network equipment, and consumer GNSS remaining flat Prepared by:! 9 Satellite Industry Segments Satellite Services •" Consumer Services »" Satellite Television »" Satellite Radio »" Satellite Broadband •" Fixed Satellite Services »" Transponder Agreements »" Managed Network Services (including spaceflight management services) •" Mobile Satellite Services »" Mobile Data »" Mobile Voice •" Earth Observation Services Prepared by:! 10 Global Satellite Services Revenue $140 Earth $120 Observation $100 Mobile $80 4% $60 Fixed $ Billions $40 2013 − 2014 Consumer $20 Global Growth $0 2009 2010 2011 2012 2013 2014 Growth Rate 10% 9% 6% 5% 5% 4% Total $92.8 $101.3 $107.8 $113.5 $118.6 $122.9 Consumer $75.3 $83.1 $88.6 $93.3 $98.1 $100.9 Satellite TV (DBS/DTH) $71.8 $79.1 $84.4 $88.4 $92.6 $95.0 The U.S. share of Satellite Radio (DARS) $2.5 $2.8 $3.0 $3.4 $3.8 $4.2 satellite services Satellite Broadband (3) $1.0 $1.2 $1.2 $1.5 $1.7 $1.8 revenue in 2014 Fixed $14.4 $15.0 $15.7 $16.4 $16.4 $17.1 was Transponder Agreements (1) $11.0 $11.1 $11.4 $11.8 $11.8 $12.3 Managed Services (2) $3.4 $3.9 $4.3 $4.6 $4.6 $4.8 Mobile $2.2 $2.3 $2.4 $2.4 $2.6 $3.3 41% Voice $0.7 $0.7 $0.7 $0.7 $0.8 $0.9 Data $1.5 $1.6 $1.7 $1.8 $1.8 $2.3 Earth Observation $1.0 $1.0 $1.1 $1.3 $1.5 $1.6 Prepared by:! Notes: Numbers may not sum exactly due to rounding. (1) Includes capacity for DTH satellite TV platforms. (2) Includes VSAT networks. (3) Improved 2014 data results in understatement 11 of broadband growth rate from 2013. Satellite Services Findings: Consumer Services Highlights The consumer services segment, consisting of satellite television, radio, and broadband, grew by 3% and was the largest contributor to overall satellite services revenues Satellite TV Services Satellite Satellite Radio •" Satellite TV services (DBS/DTH) account for Radio ($4B) Broadband ($2B) •" Satellite radio (DARS) revenues 77% of all satellite services revenues, and grew by 10% in 2014 94% of consumer revenues •" Satellite radio subscribers grew •" About 230 million satellite TV subscribers 7% in 2014 to 27.3 million worldwide, driven by growth in emerging •" Primarily U.S. customer base markets •" 42% of global revenues attributed to U.S. $100.9B Satellite •" More HD channels added, driving premium Consumer Services service revenues up Revenue in 2014 Satellite Broadband »" First commercial 4K Ultra HD (UHD) channel •" Over 1.6 million subscribers, launched in U.S. in late 2014 mostly in the U.S. •" More UHD channels to be launched in 2015, $95B •" Revenue grew slightly faster than live broadcasts seen as main driver Satellite TV subscribership •" Compression technologies continue to improve; near-term possibility of 2.5 times bandwidth savings Prepared by:! 12 Satellite Services Findings •" Fixed satellite services grew by 4% »" Revenues for transponder agreements grew 4% compared to no growth in 2013 »" Revenues for managed services grew 4% compared to no growth in 2013 •" Mobile satellite services grew 25% »" Mobile satellite voice revenues grew 19%, compared to 11% in 2013 »" Mobile satellite data revenues grew 27%, compared to 5% in 2013 o" Data services for aviation major contributor to mobile satellite data growth •" Earth observation services revenues grew 9% »" Continued growth by established satellite remote sensing companies, with government sales driving demand »" New entrants continued to raise capital, develop satellites, and deploy initial constellations Prepared by:! 13 Case Study: Consumer Broadband Over Satellite •" Keys to success for today’s satellite broadband: 1990s •" Comparable to terrestrial •" Large constellations proposed, all canceled »" Comparable to cable and fiber in terms of speed and •" Expensive technology • Cost-effective terrestrial competition price " 2000s »" Available nationwide, not just in select areas •" Smaller regional systems proposed and deployed •" Maturation and combining of advanced technologies »" Wildblue (frequency reuse, spot beams, and on-board »" Spaceway •" Technical success, test bed for new processing) defined new, high throughput satellites technologies, bandwidth cost reduction (HTS) •" Acquisitions by established players Present •" Substantial reduction in cost per unit of throughput •" Five major systems today and expanding: »" Eutelsat Tooway, HughesNet, ViaSat Exede, •" Growing demand and customer confidence due to Inmarsat Global Xpress, O3b high data rates and reliable service •" Four providers affiliated with established satellite operators (DTH, FSS, or MSS) »" Satellite broadband operator ranked first in peak period •" 50% revenue growth over 5 years download speeds among 14 terrestrial and satellite •" Subscribers grew 14% annually, tracking the broadband providers in the FCC 2013 and 2014 revenue growth reports “Measuring Broadband America” Prepared by:! 14 Case Study: Earth Observation Services •" For many years, global Earth observation services were offered by small number of operators »" Typically founded and financed by space industry »" Objective to provide high resolution imagery »" Medium to large satellites with advanced, custom-designed payloads Operational »" Governments
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