Louise Coogan 1210 Laurel Pines Drive Nokomis, Florida 34275 914-882-8944 [email protected] www.louisecoogan.com
Summary
Dynamic communicator experienced in marketing, promotion and public speaking * Specific expertise in artist relations, consultation, management and publicity * Solution oriented across multiple aspects of the entertainment industry * Seminar leader, master of ceremonies, on air and on camera.
PROFESSIONAL EXPERIENCE
Ann Wright Representatives 2013-2014 Iconic boutique talent agency 51 years in business with offices in Los Angeles, CA and New York, NY • Effectively represented a diverse roster of actors for voice over and commercial opportunities with a high percentage of talent bookings. • Efficiently scheduled multiple auditions on a daily bases with detailed follow through ensuring talent’s attendance. • Negotiated with casting directors to ensure the most favorable offers for talent. • Designed and constructed company website
Cornwall General Store 2011-2013 Local country market and delicatessen established 1938, Cornwall CT • Undertook the turnaround of a failing country store in the mist of the recession. • Resiliently renovated and restructured the existing product line which increased sales, drove revenue and engaged the local community. • Cost effectively ran the operation with a staff of 18 scheduled over a 92 hour work week. In two years revenues increased dramatically by 40% to $68,000 per month, before selling what had become the ‘jewel’ of the community.
Invasion Group Management/UFO Music 2009-2011 Progressive artist management/record label offering strategies & perspective on the business of art, New York, NY • Successfully established multi-format radio promotion department, tailored to the diverse artist roster. • Identified and targeted unique exposure opportunities for talent; negotiated terms. • Challenged traditional marketing avenues by designing artist-specific tour support, nationally and internationally. • Insightfully consulted with artists offering a comprehensive reality-based perspective to their professional goals.
Louise Coogan 914-882-8944 [email protected]
Universal Music Group 2006-2009 World’s largest multinational music corporation • Worked for the New York City based Decca Label Group, as National Director of Promotion under the direction of General Manager, Paul Foley and CEO, Christopher Roberts. • Designed and executed multiple radio format campaigns in conjunction with overall marketing strategies. • Aggressively sought radio exposure and personal appearance opportunities for the diverse roster of musical artists including Andrea Bocelli, Sonny Rollins, David Sanborn, Boyz II Men, Paula Cole, Marc Cohn and many others. • Repeatedly demonstrated value by cost effective coordination across all marketing platforms. • Skillfully represented Decca in public forums, at conferences, as master of ceremonies and effectively became the liaison between record label, artist and artist management.
Songlines, LTD. 1995-2000 *** 2003-2006 Award winning national independent radio promotion and marketing company, Mt. Kisco, NY. Five years Gavin Award for Promoter of the year. • Hired by company president Sean Coakley after forming a relationship while programming radio station WKZE. • Creatively forged valuable relationships with fellow radio programmers nationally ensuring effective communication. • Demonstrated value to record labels by successfully obtaining radio airplay for their artists. • Efficiently executed detailed weekly reports often used as a valuable tool for record labels in marketing and priority meetings. • Sought out promotional opportunities for clients through radio station sponsored events, contests and personal appearances.
Sound Advisors, Inc. *** 2000-2003 Artist development resource center, New York, NY • CEO and company co-founder, created the concept of an artist resource center with partner Peggy O’Brien, Esq. • Expertly offered musical artists consultations and marketing strategies with a focus on revenue in the fields of management, publishing, music licensing, touring and publishing administration. • Strategically advised and directed independent musical artist through seminars, guest lectures and private consultations. • Creatively designed successful promotional campaigns based in reality with specific measurable results.
WKZE AM/FM Commercial Radio 1985-1995 Independently owned and operated small market commercial radio, established 1984, Sharon, CT • Enthusiastically provided office management, reception skills, copywriting services and production work • Developed new music library resulting in solid record label relations and elevated the station status from unknown to a nationally recognized music station reporting to the national airplay charts. • Undertook responsibilities of on an air disc jockey working midday shifts becoming an integral personality on the radio landscape.
Louise Coogan 914-882-8944 [email protected]
PROFESSIONAL FREELANCE EXPERIENCE
2000-2003 - Music Choice Network - Programmer and host of nationally syndicated independent music show “Unsigned Show”.
1999-2004 - WFUV public radio from Fordham University -Fill in on air host in New York City, market #1.
2004-2008 – XM Satellite Radio- Radio personality for on The Loft singer/songwriter channel and The Starbucks Network.
2001-2003 – Bottom Line Cabaret, New York, NY -Producer and Master Of Ceremonies of “Night Birds” monthly female performer music series.
2010-2013 - WHDD, Sharon CT - Creator, host, programmer and engineer for Discovery Road, new music show [also available on itunes]
MEMBERSHIPS
Women In Music, Board of Directors 1999-2002 New York Women in film and Television, member 2000-2002 Association of Independent Music Publishers, member 2000-2002 SESAC, BMI, publisher affiliate ASCAP, publisher/writer affiliate
EDUCATION
Rider University, Trenton, NJ – B.A. program, Journalism/Communication.
CAPABILITIES
* Proficient communicator, leadership skills, sales skills, management, creative problem solving.
* Computer literate, Mac, PC , tablets, social media savvy, Microsoft office, Photoshop, Quick books, web design, internet adept.
* Culinary skills, catering expertise, interior design, interior painting, faux finishes, upholstery and sewing.
Louise Coogan 914-882-8944 [email protected]