Jordanian Children's Attitudes Toward Children's Satellite Channels

Jordanian Children's Attitudes Toward Children's ‌Satellite Channels

‌ ‌

2010 أ ب ج

53 د ِ

2 5 8 8 9 10 10 11 13

15 16 17 18

20 20 و

22 23 24

30 34 Mbc3 35 36 38 39 40 40 41

42 53

61 62 63 64 64 65 66 67 67 70

103 108 ص

62 669 1

67 2 669 70 3 669 72 4 669 73 5 669 74 669 6 75 7

76 8

77 9 669 78 10 669 79 11 669 79 12

80 13 669 81 14 669 ح

109 1 110 2 120 2009 3 ط

43603

669 2009 ي



 أعلى



Mbc3



Mbc3



mtv

Arabic

91 



8.7 

98.5

"Trends of Jordanian children towards children's TV channels"

Preparation

(Mohammad Hafez) (Mohammad Jawad) Hafez Jaber

Supervised by

Prof. Dr. Tayseer Abu Arjah

Abstract

This study is being aimed for recognizing the tendencies of Jordanian children towards the children's Satellite TV channels, the habits, styles of watching and seeing of the favorite programs for the children displayed and shown through these channels.

This study was based on a descriptive approach as a questionnaire was designed and distributed to a random sample of children in the schools of the capital Amman. The study community was constituted of all children who are included in the seventh grade, being of age 12 years. They are 43603 boys and girls in schools relating to the First, Second, Third and Fourth Directorate of Education of the capital Amman, in addition to the Directorate of the Central Desert and the Special Education from the second quarter of 2009, and the study was formed of 669 students as a sample.

The most important findings of the study:

 Trends of Jordanian children towards the children's Satellite TV channels were average (the average degree assessment).

 The top arithmetic average of the periods of the trends relating to the Jordanian children towards children's Satellite TV Channels was for the section "I follow a certain children's channel because it shows a program that I love".

 The lowest arithmetic average was for the section of "contact with direct program in the channels of the children's satellite channels", and at medium degree assessment.

 The most TV satellite channels being watched by the children of the sample of the study was "MBC3", then "Space Toon Arabic".

 "Sana" was the least channel which has preference for watching by the sample of the study.

 In general, the least satellite channels, not only within the list of the children's channels, that being preferred by the sample of the study was "Mbc3", then the Jordanian Satellite TV Channel.

 In general, and not only within the list of children's channels, that being preferred the sample of the study, a channel dedicated for several channels such as: "United Arab Emirates, Al Resalah , MTV Arabic."

 The program which is most watched amongst the animated programs is "Tom and Jerry" which takes up (91%) of the sample, then "Mirna and Khalil" which is observed by (79%) from the sample.

 The children's channels are being mostly watched during the holidays, mainly Thursdays.

 The majority of the children of the study sample what TV every day in an average of three hours or more.

 The period of watching TV which is most favored by the sample of the study members was: "after 3 pm until 5 pm".

 There are no differences in the Jordanian children trends towards the Satellite Channels attributed to the sex of the children.

 There are differences in the Jordanian children trends towards Satellite Channels dedicated for children attributed to the type of the school (Private / governmental).

 (8.7%) of the sample members able to distinguish between the children's Satellite Channels and other Satellite Channels, and (98.5%) of the children watch the children's Satellite Channels.

Key word: Children's Satellite Channels, the trends of the children, Satellite channels.

1957

17 15 2008

13 2002 3

53 2008

2 2008 4

12 3

10 2008

5 2007

26 5

32 2008

8 90

25 2002

7 6

Brian R. Clifford,

Barrie Gunter, Jill L. McAleer, 1995 7

53 2008

33 8



10 11



1959 1934



12 9

233 1977



115 1996



     

13 12

2009 2008 14 15

1997

476

86 2003

G.W.Allport 16

194 1974

146 1977

2003

183 17

202 1974

201 2003

476 1997

204 1974 18

201 2003

205 1974

210 2003 19

45 2008 20

2 560

1990

46 1998

222 2000 21

27 1999

261 1997

31 1997 22

12 9

12 10

13 8

227 225

12 6

(Hurlock, Elizabeth B,p263)

Calvert. Sandra L.p49 23

12 9

1000 27 2010 21 http://www.unicef.org 1000 52

. 89 85 2004 % 9 1979 % 35 .2005 % 38 1991 % 24 http://www.unicef.org

2002

53 1996 25

Gunter, McAleer, 1997

Perse, 2001

Shanahan , Morgan , 1999 26

126 1990

Toppo, 2005 27

81 2007 28 29

50 49 2005

Sprafkin, Gadow, Abelman , 1992

1993

(art 3 ART

1993

247 2007 1996 30

2000

SPACE TOON)

2000

2001

278 2007 2004 31

45 55

279 2007

Space Toon



 32



2010 12 http://ar.wikipedia.org/wiki

(Space Toon

2005 2 28

Space Toon

279 2007 16

‌:Mbc3 ‌-‌2

MBC 3 mbc3

2004 8 MBC

15 40 MBC

GX YU-GI-OH

Hannah Montana Raven That's So

Power Rangers

mbc1 mbc3

2005 35

kids4 mbc3

GX sonic x

MBC3 network cartoon

2010 12 http://ar.wikipedia.org/wiki

2005 9

60 ( 15 7

6 20 www.jcctv.net

2010

313 2007 36

2009 16

6 3

2009 28 1073

6 3

2010 6 25 www.baraem.tv) ».

15 7

60 2005 % 30

2010 6 25 www.baraem.tv)

. 17

. 38

2008 25

11316 Nilesat

2010 5 12 39

2008 6 2

2009 2 15

v2750010873

2010 4 24

mbc3 40

5 ) http://ar.wikipedia.org

2010 7

12284 2009

27500

2009

2010 19 http://ar.wikipedia.org

Nickelodeon 8

2008

2007 10 18 41

2009 6 28 42

2010 7 20 www.sanatv.com

جذوللُىاثاألطفالانفضائيتانًىجىدةعهىانُايمساثأثُاءاجشاءانذساست تاسيخاالَشاءوانتشدد حتى2010/8/9

11786 2001 1 101

11938 2004 MBC3 2 101

12226 2005 3 102

11316 2008 4 101 12437 2008 5 101

11316 2009 6 101 11334 2009 7 101 43

12284 2009 8 101 يوياالند 11316 2009 9 101

1991 1

1990 3 26 1 1

280

12 10

59،6

90،4 84،4 55،7 37،7

35،3 30،5 13،8

38،6

35،3 18،6

7،5 45

97،1 2،9

0،7

1993 2

500

12 5

100 99،4

98،6 94،6 92

79،8 79،6 75،2

42،85

14 24

MBC

1997 3 46

1994 10 7

1994 12 26

86,3

1998 4

340

14 11 47

61،82

30،91 7،27

31،28

15،39 13،8 13،01

12 71 10،13 3،67

2000 5

150 1998

18 9

7،5

13،5

86،5 25

7 29 48

2000 6

48،7

2001 7

1200

15 8

94,3 97.7

5 49

33 49

3.2 99,8 99,9

1,7 1,6

ARTو MBC

70,6 78,9 80,8

18,7 18،2

42,3

)LBC(

)ART(،

2001 8

20 50

14 14,7 33,5

2001 9

1999

12 9 300

47,7 53,3

50,2 60,8

49,8 48,5 42،9

29,2 33,3 35,7

27,5

Spacetoon

MBC 40,7 44,4 81,1

28,4 ART 29,5 37,1 37,5 51

22,5 26,9 27,6

15,3 19,3 19,3 LBC

10,9 11,6 13,8 ART

2,3 0,8 8,4 9,5

60,4 61,5

35,6 57,8

2002 10

9 52

2002 11

LBC

2001 3 31 1 1

35 45

LBC

33,10 41,52

3,45 6,96 12,44

0,56 1,94

2003 12

400 53

18 12

53,3

3 22,5 3 24,2

11,4 15,6 18,1

6,3 8,5

5,4 5,7 6

5,1 3,2 2،8

0,6 1,9 2,5

0,6

16,7 23,3 26,7 31,7

1,6

Edgar,1977) 1) بعُىاٌ"Families Without Television " 54

)Jennings – Clara – M.gillis-Olion , 1981 2

"‌The Impact of Television on Child Behaviour"

65 55

"Analysis of Children`s Learning Booth, L.,1997 3

From Cartoons Television"

204 56

Anderson, D.R. 1998 4(بعُىاٌ: Children and Television "

Across National Comparison: Sweden American Television Programming Viewing"

Anonymous, 1999) 5) بعُىاٌ"After-School Amusement "

457 57

1999 Kotler, Jennifer Anne 6

1480

12 3

Souza & Debia, 2000 7

34 95

5 83

3 4 3 58

2 5

Anonymous, 2004) 8)بعُىاٌ"Kids Need More Zzzs "

20 59

210 2002

33 2002 62

2009

300

0.66

z 2 2 n  e2

1.96 α/2 1 Z

0.66 σ

0.05 e

669

1 63

669

29 1771 15 897 14 874

181 11725 73 4744 108 6981

113 7761 60 3915 53 3846

110 6876 57 3747 53 3129

104 6839 57 3771 47 3068

133 8684 73 4722 60 3962

669 43656 334 21796 335 21860

669

669 750

89.2 64

1 65

يهحك)1( لائًتبأسًاءانًحكًيٍ تىإجشاءاختباسانصذقألداةجًعانبياَاث)االستباَت(عٍطشيكتحكيىاالستباَتيٍلبمانًختصيٍ،ولذتى األخزبًالحظاتهىوالتشاحاتهى،وهى: ‌ اسىاالستار انتخصص/انعًم اسىانجايعت

‌ ‌ 300

0.86 66

3 4

1 2

2.33 0.1

3.66 2.34

5.00 3.67

0.86

669 700

95.5

(SPSS) 5

SPSS 68

t-test 69 70

669

15 1.26 3.11 1

35 1.31 2.93 2

26 1.35 2.99 3

26 1.48 2.99 4

6 1.24 3.25 5

38 1.33 2.88 6 71

30 1.35 2.97 7

26 1.46 2.99 8

17 1.38 3.10 9

40 1.44 2.83 10

31 1.33 2.96 11

2 1.33 3.32 12

9 1.30 3.20 13

44 1.40 2.70 14

41 1.41 2.82 15

1 1.51 3.36 16

35 1.36 2.93 17

37 1.39 2.89 18

11 1.37 3.19 19

32 1.36 2.95 20

19 1.32 3.08 21

44 1.34 2.70 22

34 1.52 2.94 23

14 1.38 3.13 24 72

4 1.22 3.27 25

25 1 32 3.01 26

29 1.38 2.98 27

12 1.39 3.14 28

22 1.47 3.05 29

24 1.43 3.03 30

39 1.40 2.85 31

43 1.49 2.77 32

22 1.30 3.05 33

12 1.30 3.14 34

3 1.27 3.29 35

42 1.32 2.81 36

5 1.25 3.26 37

21 1.35 3.06 38

17 1.16 3.10 39

32 1.39 2.95 40

15 1.18 3.11 41 73

20 1.23 3.07 42

9 1.24 3.20 43

8 1.19 3.21 44

6 1.22 3.25 45

0 3.18

3.18

16 3.36 2.70

22 3.32

669

4 4 3

33 51 154 241 190 1 5 7.6 23 36 28.4

188 101 212 142 26 2 28.2 15.1 31.7 21.2 3.8

25 32 107 251 254 3 3.7 4.8 16.0 37.5 38

109 56 205 224 75 4 16.3 8.4 30.6 33.5 11.2

88 59 164 217 141 13.1 8.9 24.5 32.4 21.1 3

2.60 75

38.6 289

26.03 195

5 76

669

1 2.52 MBC3 1 2 2.75 2 3 4.35 3 4 4.44 4 5 4.49 5 6 5.04 6 7 5.64 7 8 6.15 8 10 6.85 9 11 7.76 10 12 7.79 11

2.52 Mbc3

2.75

7.79 77

669

68 455 mbc3 1 65 437 2 60 404 3 58 386 space toon Arabic 4 35 231 space toon English 5 27 182 6 22 147 mbc4 7 13 85 8 14 90 art 9 6 40 10 2 13 11 2 13 12 1.5 10 mbc2 13 0.9 6 desny 14 0.9 6 nick 15 0.15 1 16 0.15 1 17 0.15 1 18 0.15 1 mtv arabic 19 0.15 1 20 0.15 1 fox 21 0.15 1 22 0.15 1 23 669

455 Mbc3 78

mtv Arabic 437

1 fox

6 6

669

4 27 18 91 609 1 4 27 19 79 529 2 3.7 25 20 27 180 3 3.7 25 21 16 107 4 2.5 17 22 12 83 5 2.2 15 23 11 71 6 2.1 14 24 10 66 fantastic power 7 2 13 25 9 63 8 2 13 26 8 56 9 2 13 27 8 51 10 2 13 28 8 51 11 1.8 12 29 8 50 12 1.8 12 30 6 42 13 1.6 11 31 5.5 37 14 1.6 11 32 5 33 15 1.5 10 33 5 32 16 34 4 27 17 669

91 609 1

79 529 2

29 180 3

16 107 4

Independent sample T. test

0 3.20 335 0 1.16 0 3.16 334 1.16 7

0 3.14 488 0.00 3.59 0 3.30 181 3.59 8

3.14 3.30 81

13 10

669

64 1 61 2 56 3 38 4 30 5 28 6 26 7 669 82

669

%51 1

%29 2

%19 3 %13 4 %5 5 669

29 83

669

%46 1

%42 2

%36 3

%31 4

%17 5

%12 6

669 

82.5 552 1

17.5 117 2 84

117 82.5 552

17.5

15 14

669

669 1 100 6 660 2 0.3 98.7 8 659 3 1.5 98.5 227 442 4 33.9 66.1 257 412 5 38.4 61.6 508 161 6 76 24 85

100 669

98.7 660

98.5 659

669

61.4 411 1 31.4 210 2 4.8 32 3 2.4 16 4 100 669

61.4 411

2 4 16

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 87

انفصمانخايس ‌ يُالشتانُتائج ‌

3.18

3.36 2.70

أعلى

3.36 88

2000

2.70

IVR)

2000

7،5 89

2.60

2002

100 1993

289

38.6

26.03 195 90

1991

38،6 35،3

18،6 7،5

2001

94,3 97.7

33 5 49

أعلى

2001 91

42,3

53,3 2003

22,5 3 24,2

18 12

2.60 92

289

38.6

26.03 195

2.52 Mbc3

2.75

7.79

Mbc3 93

LBC 2002

2005

7.79 94

Mbc3

fox mtv Arabic

91 95

2001

27,5 60,8

1997

86,3

1997 96

79 529

MBC4

1998 1993

29 180 6

2001

33,5

14 14,7

2002 97

1997

3.14 3.30 98

Jennings- Clara –M.gillis -1981

(Anonymous, 1999(

2003

16,7 23,3 26,7 31,7

1,6 99

82.5 552

17.5 117

98.7

98.5

(Anonymous, 2004)

65.6 491

2.1 16 100

Mbc3 .

101 102

2004 -

1 2008 -

2003 -

1998 -

2000 -

3 -

1996 -

1996

1 2005 - 103

2002 -

1 2006 -

2 2006 -

2003 -

2001 -

4 1977 -

1 2008 -

1997 -

1999 -

14 9

1993 -

2005 -

2004 - 104

2008 -

1974 -

2003 -

1994 -

2003 -

2005 -

1 2003 -

1 1982 -

1 2008 -

4 2000 -

9 1997 -

1996 - 105

1967 -

1 2001 -

1990 -

. Anderson, D.R. " Children and Television Across National Comparison: Sweden American Television programming viewing" In: Annual of the American Academy of Poliical and Social Science. Vol. 57, May 1998. In: http://www.webofscience.com. . Bignell, Jonathan (2008), An Introduction to Television Studies, Second Edition, Routledge: London & NY. . Booth, L., "Analysis of Children`s Learning From Cartoons Television"‌ Communication Research, Vol. 50, 1997, p.298‌ . Brian R. Clifford, Barrie Gunter, Jill L. McAleer, 1995 . Calvert.Sandra L & Scott M. Catherine .OP.cit. . Children and Television. By Barrie Gunter, Jill L. McAleer / 1997, Routledge, London, . Dolores, Souza, & Alejandra Debia Maria.2000, Op.cit.pp 24-28 . Hurlock,Elizabeth B.Developmental Psychology.(New Delhi:McGraw.Hill Publishing,1968 ) 106

. Jennings, Clara, M.gillis-Olon,Marion, " The Impact of Television on Child Behavior", communication – Journal, Vol 52, no 1, pp 35-51, 1981. . Media Effects and Society. By Elizabeth M. Perse / Lawrence Erlbaum, USA, 2001 . Television and Children: Program Evaluation, Comprehension, and Impact. By Brian R. Clifford, Barrie Gunter, Jill L. McAleer / Lawrence Erlbaum, USA, 1995 . Television and the Exceptional Child: A Forgotten Audience. By Joyce Sprafkin, Kenneth D. Gadow, Robert Abelman / Lawrence Erlbaum, USA, 1992 . Television and Its Viewers. By James Shanahan, Michael Morgan / University of Cambridge, United kingdom, 1999, . Three Studies Suggest TV Hampers kids' Academic Skills . By Greg Toppo, USA TODAY / Posted 7/4/2005 / http://www.usatoday.com

2007

2007 4 15

http://www.arabsons.com

( http://www.jcctv.net

http://mbc3.mbc.net mbc3

http://www.toyoraljanah.com

http://www.sanatv.com 107

http://ar.wikipedia.org/wiki

http://www.baraem.tv)

)http://www.yooya.com.sa(

2007 2006

http://www.unicef.org 108 109

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 110

يهحك)2( ‌

‌ االستباَتبصىستهاانُهائيت

111

6 112

11 113

14 114

MBC3

115

17 116

12 117

26 118

39 119

120