INTERLAKES DESTINATION DEVELOPMENT STRATEGY HELMCKEN FALLS Photo: Max Zeddler DESTINATION BC REPRESENTATIVES Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT Jody Young SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] CARIBOO CHILCOTIN COAST TOURISM ASSOCIATION Jolene Lammers DESTINATION DEVELOPMENT COORDINATOR 250 392 2226 ext. 209
[email protected] Amy Thacker CEO 250 392 2226 ext. 200
[email protected] THOMPSON OKANAGAN TOURISM ASSOCIATION Ellen Walker-Matthews VICE PRESIDENT, DESTINATION & INDUSTRY DEVELOPMENT 250 860 5999 ext.215
[email protected] MINISTRY OF TOURISM ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC 604 921 1070
[email protected] INTERLAKES | 2 TABLE OF CONTENTS I. EXECUTIVE SUMMARY ........................................................................1 7. STRATEGY AT A GLANCE ............................................................... 39 II. ACRONYMS ..........................................................................................5 8. STRATEGIC PRIORITIES ..................................................................40 Theme 1: Strategically invest in targeted infrastructure upgrades that 1. FOREWORD AND ACKNOWLEDGEMENTS..............................7 will support tourism growth Theme 2: Lead strategic growth through continued collaboration 2. INTRODUCING THE STRATEGY .....................................................9 Theme