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Impossible Foods IMPOSSIBLE FOODS MISSION Our mission is to restore biodiversity and reduce the impact of climate change by transforming the global food system. To do this, we make delicious, nutritious, affordable and sustainable meat, fish and dairy directly from plants. Animal agriculture occupies nearly half of the world’s land, is responsible for 15% of global greenhouse gas emissions and consumes 25% of the world’s freshwater. We make meat using a small fraction of land, water and energy, so people can keep eating what they love. FOUNDING STORY During a sabbatical in 2009, Stanford University Professor Dr. Patrick O. Brown decided to switch the course of his career to address the urgent problem of climate change. In particular, he wanted to make the global food system sustainable by making meat, fish and dairy directly from plants — which have a much lower carbon footprint than meat, fish and dairy from animals. Pat brought together a team of top scientists to analyze meat at the molecular level and determine precisely why meat smells, handles, cooks and tastes the way it does. Together, we developed a world-class archive of proprietary research and technology to recreate the entire sensory experience of meat, dairy and fish using only plants. We debuted our first product, Impossible Burger, in 2016, and we plan to commercialize additional meat, fish and dairy products around the world. BACKGROUND Founded on: July 16, 2011 Number of Employees: 440 CEO/FOUNDER Headquarters: Redwood City, California, USA Dr. Patrick (“Pat”) O. Brown, M.D. Ph.D: Professor Emeritus in Markets: USA, Hong Kong, Macau and Singapore Stanford University’s Biochemistry Department at the School of Medicine; co-founder of the Public Library of Science (PLOS); inventor of the DNA microarray; member of the United States OPERATIONS National Academy of Sciences and the National Academy of Medicine; fellow of the American Association for the Our first large-scale food manufacturing site is located in Advancement of Science; former investigator at the Oakland, California. We’re already planning additional Howard Hughes Medical Institute; BS, MD, and PhD commercial-scale production facilities. degrees from the University of Chicago. Impossible Burger smells, handles, cooks and tastes like ground beef from cows. Our flagship product debuted in 2016 at Chef David Chang’s New York City restaurant, Momofuku Nishi, and is now sold at thousands of restaurants in the United States, Hong Kong and Macau. It’s available at award-winning restaurants, mom-and-pop diners and even at multiple fast food chains. It’s served as tacos, empanadas, meatballs, dumplings — and of course, the classic American burger. Impossible Burger rivals ground beef from cows for taste, nutrition and culinary versatility. It has as much bioavailable iron and protein as a comparable serving of ground beef from cows, but has 0 mg cholesterol, 14 grams of total fat and 240 calories in a quarter-pound patty. (A quarter-pound, conventional “80/20” patty from cows has 80 mg cholesterol, 23 grams of total fat and 290 calories.) It’s delicious in any dish that uses ground beef — including stews, chili, sauces, braises, minces, meatballs, meat pies and more. It’s simple to cook on the BBQ, charbroiler, flat top grill, steamer or sauté pan. Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal and gluten-free certified. And because it’s made from plants, it uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions compared to conventional beef from cows. INGREDIENTS Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy ADDITIONAL INFORMATION Leghemoglobin, Salt, Soy Protein Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, Thiamin Hydrochloride (Vitamin B1), Have questions or interview requests? Sodium Ascorbate (Vitamin C), Niacin, Pyridoxine Hydrochloride Email [email protected] (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12. For more information, visit impossiblefoods.com Heme is an iron-containing molecule found in every living For news, photos, videos and other info, organism — both plants and visit our media site at impossiblefoods.com/media animals. Impossible Foods’ scientists discovered heme is Follow us on social media: what makes meat taste like meat. Impossible Burger gets • Twitter: @impossiblefoods its heme from the protein soy • Instagram: @impossible_foods leghemoglobin, which is naturally • Facebook: @impossiblefoods found in soy roots. Impossible • Medium: impossible-foods Foods produces soy leghemoglobin • YouTube: Impossible Foods through genetic engineering and • LinkedIn: Impossible Foods fermentation. Thanks to heme, Impossible Burger has a rich, beefy flavor that satisfies the most discerning meat-eaters — but it contains no animal products whatsoever..
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