Comparative Environmental LCA of the Impossible Burger® with Conventional Ground Beef Burger
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Why Consumers Are Shifting to Plant-Based Eating
WHY CONSUMERS ARE SHIFTING TO PLANT-BASED EATING Consumers say they choose to eat more plant-based foods due to a variety RESTAURANT of reasons including improving their overall health, weight management, TOOL KIT a desire to eat “clean,” and to eat more sustainably. These self-reported motivators are most likely reinforced by the media attention that plant-based celebrities and athletes garner as well as the movies that have been released over the past few years calling attention to the health and planetary concerns of a diet that includes meat. HEALTH WEIGHT MANAGEMENT The main reason consumers say they reduce their meat In a 2017 national survey by market research firm consumption is to be healthy and feel well physically. Nielsen, a whopping 62% of U.S. consumers listed It’s well-known that meat consumption is directly linked weight management as one of the benefits of plant- to the rise of obesity and to an increased risk for several based eating.2 For the seventh consecutive year, U.S. types of cancer, stroke, cardiovascular disease, lung News & World Report voted the plant-based eating disease and diabetes. According to the CDC, nearly 1 plan the best choice overall for losing and maintaining in 3 Americans has high cholesterol, which puts them at weight.3 Plant-based diets are typically higher in fiber, risk for several of those diseases.1 Because plant-based help people feel full longer, and they usually contain a foods contain no cholesterol, consumers with health higher percentage of fruits and vegetables which are less concerns are highly motivated to eat more of them. -
Impossible Foods
IMPOSSIBLE FOODS MISSION Our mission is to restore biodiversity and reduce the impact of climate change by transforming the global food system. To do this, we make delicious, nutritious, affordable and sustainable meat, fish and dairy from plants. Animal agriculture occupies nearly half of the world’s land, is responsible for 15% of global greenhouse gas emissions and consumes 25% of the world’s freshwater. We make meat using a small fraction of land, water and energy, so people can keep eating what they love. FOUNDING STORY During a sabbatical in 2009, Stanford University Professor Dr. Patrick O. Brown decided to switch the course of his career to address the urgent problem of climate change. In particular, he wanted to make the global food system sustainable by making meat, fish and dairy from plants — which have a much lower carbon footprint than meat, fish and dairy from animals. Pat brought together a team of top scientists to analyze meat at the molecular level and determine precisely why meat smells, handles, cooks and tastes the way it does. Together, we developed a world-class archive of proprietary research and technology to recreate the entire sensory experience of meat, dairy and fish using plants. We debuted our first product, Impossible Burger, in 2016, and we plan to commercialize additional meat, fish and dairy products around the world. BACKGROUND Founded on: July 16, 2011 CEO/FOUNDER Number of Employees: 600 Dr. Patrick (“Pat”) O. Brown, M.D. Ph.D: Professor Emeritus in Headquarters: Redwood City, California, USA Stanford University’s Biochemistry Department at the School Markets: USA, Canada, Hong Kong, Macau and Singapore of Medicine; co-founder of the Public Library of Science (PLOS); inventor of the DNA microarray; member of the OPERATIONS United States National Academy of Sciences and the National Academy of Medicine; fellow of the American Association Our first large-scale food manufacturing site is located in Oakland, for the Advancement of Science; former investigator at the California. -
Impossible™ Foods and Posthumanism in the Meat Aisle
humanities Article Grilling Meataphors: Impossible™ Foods and Posthumanism in the Meat Aisle Paul Muhlhauser 1,* , Marie Drews 2 and Rachel Reitz 1 1 English Department, McDaniel College, Westminster, MD 21157, USA; [email protected] 2 English Department, Luther College, Decorah, IA 52101, USA; [email protected] * Correspondence: [email protected] Abstract: There has always been a posthuman aspect to the processing and consumption of animal- based meats, especially as cuts of meat are distanced from the animals supplying them, thus turning the animals themselves into information more so than bodies. Plant-based meat has doubled down on its employment of posthuman rhetoric, to become what the authors suggest are meataphors, or the articulation of meat as a pattern of information mapped onto a substrate in a way that is not exclusively linguistic. Impossible™ Foods’s meats, in particular, can be considered meataphors that participate in a larger symbolic and capitalistic endeavor to stake a claim in the animal-based meat market using more traditional advertising strategies; however, Impossible™ Foods’s meats are also, more implicitly, making posthuman moves in their persuasive efforts, rhetorically shifting both the meaning of meat and what it means to choose between animal-based and plant-based meats, in a way that parallels posthumanism’s emphasis on information. Impossible™ Foods, through their persuasive practices, has generated a new narrative of what sustains bodies, beyond the spatially significant juxtapositions with animal-based meats. Impossible™ Foods takes on the story of meat and remediates it for audiences through their semiotic practices, thus showing how the company employs a posthumanist approach to meat production and consumption. -
07 2020 Impossible Burger Debuts at Walmart
IMPOSSIBLE FOODS’ FLAGSHIP PRODUCT DEBUTS AT WALMART, WORLD’S LARGEST RETAILER • Starting today, Walmart customers can find the award-winning, plant-based Impossible™ Burger at nearly 2,100 Walmart Supercenter and Neighborhood Market locations across the United States • Walmart will sell Impossible Burger in 12-ounce packages in brick-and-mortar locations and through their Grocery Pickup & Delivery platform • Impossible Foods’ flagship product is now available in more than 8,000 retail outlets nationwide -- a more than 50X increase in the food startup’s retail footprint in less than six months REDWOOD CITY, Calif. (July 30, 2020) –– Impossible Foods’ flagship product will begin rolling out today at Walmart, the world’s largest retailer. The award-winning, plant-based Impossible Burger will start hitting Walmart store shelves today and will soon be stocked in nearly 2,100 Walmart Supercenter and Walmart Neighborhood Market locations. Customers can find Impossible Burger in the fresh meat section of the store in convenient, versatile 12- ounce packages. Impossible Burger is also available through Walmart Grocery Pickup & Delivery. With the addition of Walmart locations, Impossible Burger will be available in more than 8,000 brick-and- mortar grocery stores across all 50 states -- a more than 50X increase of Impossible Foods’ retail footprint since March 2020. Impossible Foods makes delicious, wholesome, plant-based foods that deliver all the pleasures and nutritional benefits that consumers demand. The California startup’s flagship product, Impossible Burger, rivals ground beef from cows for taste and was named top plant-based burger by the New York Times and a favorite of Cook’s Illustrated. -
Larevuedurable Savoirs • Sociétés • Écologie • Politiques Publiques
DOSSIER Agriculture locale et commerce équitable Durable LaRevueDurable savoirs • sociétés • écologie • politiques publiques RENCONTRE Revue JACQUES GRINEVALD : La Nicholas Georgescu-Roegen, dissident de l’Occident et visionnaire de la décroissance DOSSIER la paysannerie familiale est capable d’intensifi er la production agricole au Pérou et au mexique, la consommation équitable débarque sur les marchés locaux Dans l’Ouest français, le rad apporte des solutions En Suisse et en France l’agriculture contractuelle explose : 9.– : Des réponses au « Cauchemar de Darwin » : AGRICULTURE LOCALE ET COMMERCE ÉQUITABLE ISSN 1660-3192 CHF : 15.– ISSN 1660-3192 CHF : NUMÉRO 20 • AVRIL - MAI - JUIN 2006 • bimestriel Jean-Yves, brasseur bio en Dordogne (24) prêt n° 1052 de 13 720 € pour le réaménagement de la brasserie du Canardou 2 la Nef - 114, bd du 11 novembre 1918 69626 Villeurbanne Cedex fax : 04 72 69 08 79 société coopérative courriel : [email protected] 230x159 10/03/06 13:32 Page 1 de finances solidaires www.lanef.com 1 PUB QUADRI 230x159 1 BULLETIN D’ABONNEMENT29/03/06 12:25:50 à renvoyer à WWF France, BP 201, 27102 Val de Reuil Cedex ¢ Pour une planète vivante P04DUR LA PELUCHE GRENOUILLE, + symbole du combat du WWF pour l’eau douce 15,seulement80 par an K OUI, je m’abonne à Panda magazine pour : K 2 ans au prix de 26 seulement au lieu de 31,60 pour 8 numéros K 1 an au prix de 15,80 pour 4 numéros K OUI, je souhaite faire un don de : ......................... Je règle par : K Chèque bancaire à l’ordre du WWF K Carte bancaire n° date de validité signature : Avec panda magazine K je désire recevoir une facture je protège la nature et je soutiens le WWF Adresse de réception de l’abonnement : Nom :. -
04 2021 Impossible Foods Launches First National
IMPOSSIBLE FOODS LAUNCHES FIRST NATIONAL ADVERTISING CAMPAIGN, “WE ARE MEAT” • Impossible Foods is launching its first mainstream, mass-market advertising campaign, “We Are Meat” • The campaign aims to build awareness of Impossible Foods’ flagship product, Impossible™ Burger, now available in grocery stores nationwide • Following a year of epic growth, Impossible™ products are now in about 20,000 grocery stores and 30,000 restaurants, with up to 82% of sales coming at the direct expense of animal-derived products REDWOOD CITY, Calif. (April 6, 2021) –– Impossible Foods is launching its first national advertising campaign as the leading food tech startup accelerates growth and takes advantage of mounting economies of scale. The campaign, titled “We Are Meat,” features TV spots with the meaty, mouth-watering images and salacious sizzle of the company’s award-winning burgers. Produced by Portland, Ore.-based Wieden+Kennedy, the advertisements proudly and unapologetically claim that Impossible Burger, which contains no animal ingredients, is meat for meat lovers — made from plants. The concept challenges the notion that meat must come exclusively from animals. Impossible Burger, which contains no animal ingredients, animal hormones or antibiotics, tastes like beef and is hailed as a triumph of food engineering -- the result of nearly a decade of research and development. “We are investing in a nationwide campaign to show Americans that Impossible products deliver the whole delicious, meaty experience people crave — without the disastrous environmental toll of livestock,” said Impossible Foods CEO and Founder Dr. Patrick O. Brown. “We can replace yesterday’s ridiculous, animal-based technology with a categorically better way of transforming plants into meat. -
Impossiblefoods-Report.Pdf
Frozen specialty food production| Founded 2011 |USA| impossiblefoods.com MARKETPLACE TYPE OF SECURITY: Equity - Direct Ownership/SPV HIGHLIGHTS DEAL SIZE: • Impossible Foods has raised a total of $1.4B in funding over 12 rounds. TBD • Their latest funding was raised on Aug 13, 2020 from MINIMUM INVESTMENT: a Series G round where it managed to raise $200 million. $250,000 • Impossible Foods has a post-money valuation in the range of $4B to $10B as of Aug 13, 20201. KEY INVESTORS: Khosla Ventures • When Burger King released the Impossible Whopper in April 2019, sales outpaced the company's national aver- Temasek holdings age by 18.5%2. Coatue Mgt. LLC Horizon Ventures The Company Sailing Capital Impossible Foods was the brainchild of Patrick Brown – who was a professor at Stanford University. He then decided to solve what he saw as one of the largest climate change con- tributors, animal agriculture, and launched Impossible Foods in 20113. The company’s retail partners include Walmart, Krog- er (NYSE:KR) and Target (NYSE:TGT). Its sandwiches are available at Restaurant Brands (NYSE:QSR), Burger King and at Starbucks (NASDAQ:SBUX)4. One risk to the Impossible Foods IPO is if the company re- mains private for too long or becomes overvalued. This was the exact problem that was faced by other tech IPOs in re- cent times. Much like Tesla's Roadster EV, the Impossible Burger is a fancy, groundbreaking, and expensive invention, devised by an outsider genius, that has yet again proved that consum- ers do not shy away from an environmentally friendly op- tion if you offer them an attractive product. -
Environmentally Optimal, Nutritionally Aware Beef Replacement Plant-Based Diets Gidon Eshel,*,† Alon Shepon,‡ Elad Noor,§ and Ron Milo‡
Article pubs.acs.org/est Environmentally Optimal, Nutritionally Aware Beef Replacement Plant-Based Diets Gidon Eshel,*,† Alon Shepon,‡ Elad Noor,§ and Ron Milo‡ † Physics Department, Bard College, Annandale-on-Hudson, New York 12504-5000, United States ‡ Department of Plant and Environmental Sciences, Weizmann Institute of Science, Rehovot 76100, Israel § Institute of Molecular Systems Biology, ETH Zürich, Auguste-Piccard-Hof 1, CH-8093 Zürich, Switzerland *S Supporting Information ABSTRACT: Livestock farming incurs large and varied environmental burdens, dominated by beef. Replacing beef with resource efficient alternatives is thus potentially beneficial, but may conflict with nutritional considerations. Here we show that protein-equivalent plant based alternatives to the beef portion of the mean American diet are readily devisible, and offer mostly improved nutritional profile considering the full lipid profile, key vitamins, minerals, and micronutrients. We then show that replacement diets require on average only 10% of land, 4% of greenhouse gas (GHG) emissions, and 6% of reactive nitrogen (Nr) compared to what the replaced beef diet requires. Applied to 320 million Americans, the beef-to-plant shift can save 91 million cropland acres (and 770 million rangeland acres), 278 million metric ton CO2e, and 3.7 million metric ton Nr annually. These nationwide savings are 27%, 4%, and 32% of the respective national environmental burdens. ■ INTRODUCTION ■ MATERIALS AND METHODS While all food production taxes the environment,1 livestock is The calculations on which this paper is based update our earlier disproportionately taxing,2 and beef exerts by far the most papers,3,5 including updating feed composition based exclu- environmental burdens.3 Conversely, plant foods tend to sively on NRC data,11,12 and an updated account of byproducts demand significantly less resources.4 Consequently, considering in livestock feed. -
Rethinking the Meat-Guzzler - New York Times
Rethinking the Meat-Guzzler - New York Times http://www.nytimes.com/2008/01/27/weekinreview/27bittman.html... January 27, 2008 THE WORLD Rethinking the Meat-Guzzler By MARK BITTMAN A SEA change in the consumption of a resource that Americans take for granted may be in store — something cheap, plentiful, widely enjoyed and a part of daily life. And it isn’t oil. It’s meat. The two commodities share a great deal: Like oil, meat is subsidized by the federal government. Like oil, meat is subject to accelerating demand as nations become wealthier, and this, in turn, sends prices higher. Finally — like oil — meat is something people are encouraged to consume less of, as the toll exacted by industrial production increases, and becomes increasingly visible. Global demand for meat has multiplied in recent years, encouraged by growing affluence and nourished by the proliferation of huge, confined animal feeding operations. These assembly-line meat factories consume enormous amounts of energy, pollute water supplies, generate significant greenhouse gases and require ever-increasing amounts of corn, soy and other grains, a dependency that has led to the destruction of vast swaths of the world’s tropical rain forests. Just this week, the president of Brazil announced emergency measures to halt the burning and cutting of the country’s rain forests for crop and grazing land. In the last five months alone, the government says, 1,250 square miles were lost. The world’s total meat supply was 71 million tons in 1961. In 2007, it was estimated to be 284 million tons. -
Meat Alternatives - 2019
Meat Alternatives - 2019 Research Support Service October 2019 Prepared by: PreScouter Gareth Armanious, PhD | Senior Project Architect Gloria Wada, PhD | Project Architect Bezalel Adainoo | Researcher PRESCOUTER Intelligence Brief Question What are examples of companies and academics engaged in creating meat alternatives? Consumers looking for healthy, low environmental impact, ethical, cost-effective, and new food products are generating renewed interest in meat analogues. High moisture extrusion cooking enables the production of fresh, premium meat analogues that are texturally similar to muscle meat. The appearance and eating sensation is similar to cooked meat while high protein content offers a similar nutritional value. With technologies such as 3D printing, cellular agriculture, as well as high moisture extrusion cooking, it seems that the stage is set for enabling the creation of high quality meat mimetics. However, there is uncertainty in the predicted market value for plant-based and lab-made meat. In this report, we explore the current state of meat alternatives through examples of commercially available products as well as academic developments. The focus is on plant-based meat analogues, 3D printed meat analogues, and cellular agriculture. +1.872.222.9225 • [email protected] 2 Executive Summary +1.872.222.9225 • [email protected] 3 Executive Summary Interest is booming in plant-based meat analogues and lab-grown meat alternatives. A recent market analysis report1 cites rising meat consumption and a growing population leading to a forecast increase in meat alternative market share from 1% today to an equivalent of 10% in 2029 of today’s 1.4 trillion dollar meat market. 1%, 14 billion USD 2019 10%, 140 billion USD 2029 Meat Market Value: $1.4 trillion Meat Alternatives Meat alternatives to reach Traditional Meat Products $140 billion in 2029 Figure. -
THE 2021 STATE of MEAT in FOODSERVICE the 2021 State of Meat in Foodservice
THE 2021 STATE OF MEAT IN FOODSERVICE The 2021 State of Meat in FoodService THE RISE OF PLANTS AND THE POWER OF IMPOSSIBLE™ PRODUCTS The meat industry is rapidly changing KEY TAKEAWAYS in response to consumer demand for options that are better for their • CONSUMERS ARE ACTIVELY REDUCING health and the planet. This report ANIMAL MEAT CONSUMPTION summarizes the current state of the Across the United States, non-animal meat products meat industry, and highlights the continue to grow in popularity among meat eaters who are trying to reduce their meat consumption for health key differences between what con- and environmental reasons. On the national level, 40% sumers consider “plant-based meat” of US adults are actively reducing meat consumption, and 39% are considering it,1 illustrating that consumers and Impossible™ products. It also are changing habits and plant-based meat consumption includes key insights for restaurant is not a trend—it is here to stay. operators looking to stay relevant and • WHEN CHOOSING ANIMAL-MEAT competitive in the face of changing ALTERNATIVES, TASTE IS PARAMOUNT consumer preferences. Taste remains the top barrier to trial and repeat purchase for plant-based meat products, so choosing a product that satisfies meat cravings is crucial. Many products on the market today do not deliver meat flavor or texture, which are the qualities that set Impossible products apart from the rest. Among a sample of restaurant operators, 89% rank Impossible Foods in the top three brands they believe to be best in class, with the majority ranking it at the very top.2 • ADDING IMPOSSIBLE PRODUCTS TO YOUR MENU DRIVES PROFITS Consumers are motivated and excited to eat at restau- rants that offer Impossible products. -
Diet, Energy, and Global Warming
Earth Interactions • Volume 10 (2006) • Paper No. 9 • Page 1 Copyright © 2006, Paper 10-009; 6,923 words, 3 Figures, 0 Animations, 6 Tables. http://EarthInteractions.org Diet, Energy, and Global Warming Gidon Eshel* and Pamela A. Martin Department of the Geophysical Sciences, University of Chicago, Chicago, Illinois Received 16 May 2005; Final form 12 December 2005 ABSTRACT: The energy consumption of animal- and plant-based diets and, more broadly, the range of energetic planetary footprints spanned by reason- able dietary choices are compared. It is demonstrated that the greenhouse gas emissions of various diets vary by as much as the difference between owning an average sedan versus a sport-utility vehicle under typical driving conditions. The authors conclude with a brief review of the safety of plant-based diets, and find no reasons for concern. KEYWORDS: Diet; Energy consumption; Public health 1. Introduction As world population rises (2.5, 4.1, and 6.5 billion individuals in 1950, 1975, and 2005, respectively; United Nations 2005), human-induced environmental pres- sures mount. By some measures, one of the most pressing environmental issues is global climate change related to rising atmospheric concentrations of greenhouse gases (GHGs). The link between observed rising atmospheric concentrations of CO2 and other GHGs, and observed rising global mean temperature and other climatic changes, is not unequivocally established. Nevertheless, the accumulating evidence makes the putative link harder to dismiss. As early as 2000, the United Nations–sponsored Intergovernmental Panel on Climate Change (Houghton et al. 2001) found the evidence sufficiently strong to state that “there is new and stronger * Corresponding author address: Gidon Eshel, Dept.