National President's Awards
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14TH ANNUAL NAtiONAL PREsidENt’s AwARds fOR MARkEtiNg ExcELLENcE It was there when man first walked core of Scouting and a statement on the moon. It was there when a that inspires a lifetime of character president struck a blow to an iron and service. curtain with a single speech. And it was there when Scouts across the As we look to a new century of country rallied to provide relief in Scouting achievements, we light the wake of Hurricane Katrina. a new fire in the next generation of Scouts. We shall instill in them For the past 100 years, it has been the honor and integrity that comes in the heart of every Scout who ever with being a Scout. We will build overcame one of life’s challenges. It their character and ensure they are is the value of being prepared—the prepared for something more. We will prepare them for life. Fellow Scouters, Councils from each region submitted outstanding entries for the 14th Annual National President’s Awards for Marketing Excellence. The quality and strategic thought represented in the materials submitted are impressive, and show the BSA brand presented with creativity and relevancy. I encourage the leadership of all councils to see within marketing a powerful opportunity to grow and strengthen Scouting in the communities you serve. A strong marketing committee, with a well-developed plan and proper use of the BSA brand, positions us to tell our story to the audiences we want to reach and support our mission to serve more youth. Thanks to all who submitted entries. Congratulations on your exceptional work! The National Council is pleased and proud to be in partnership with you. Sincerely, Rex W. Tillerson President, Boy Scouts of America BEST ANNuAL REPORt Mission 100th ANNIVERSARY 2010 EXECUTIVE Connecticut Yankee Council, Inc. The mission of the Boy Scouts CENTENNIAL SPONSORS BOARD Delivering the programs of of America is to prepare young AT&T, Inc. John April Allied Waste Greg Bingham Mt. Diablo Silverado Council The Boy Scouts of America and Learning for Life people to make ethical and moral Rick and Janet Cronk Bob Carns choices over their lifetime by instilling Mechanics Bank D. Kent Clayburn in them the values of the Scout Oath The R. Jean & James D. Taylor Foundation Dylan Cliche Tom and Libby Edwards Bill Collett Boy Scouts of America and the Scout Law. Bill Cornelison 2010 DISTRICT CHAIRS Wm. “Rick” Cronk Aklan - Alan Gould Bob Cross Scout Oath Black Diamond - Pete Klein Drake Dierkhising On my honor I will do my best to do Chief Solano - Jay Trottier William Dorband 2010 Annual Report Summary Herms - Peter Schakow Thomas C. Edwards my duty to God and my country and to Iron Horse - Steve Lack Gabe Esquivel, Jr. obey the Scout Law; to help other people Lake - Doug Wacker PPenny Fetterman at all times; to keep myself physically strong, MaMarsh Creek - Penny Fetterman Jason Foster Meridian - Chris Knaus Richard Freeborn mentally awake, and morally straight. Muir - Stuart Mahler Tom Giugni Napa - James Jones Barton Gledhill Silver Gate - Donna Livingston-Fitch Yno Gonzalez Scout Law Alan Gould A Scout is: Trustworthy, Loyal, Helpful, 2010 ENDOWMENT COMMITTEE IIra Hillyer Friendly,Courteous, Kind, Obedient, Ken Towers - Chair Jerry Jakubowski George Coughlin Jim Jones Cheerful, Thrifty,Thrift Brave, Clean, and Reverent. RRobert Cross Al Kappadahl Barton Gledhill Joel Keller Russell Harvey Pete Klein Ira Hillyer Steven Lack Thomas McIntosh KKen Lambert John Mullen Lynne Leach Earlene Perry Mel Lee 2010 Annual Report RRobert Witbeck Donna Livingston-Fitch Tom Long 2010 SCOUT EXECUTIVE Stuart Mahler Alan Westberg Rodney Mangus RichaRichard Mathews 2010 OFFICERS James McClaskey President - Lynne Leach David McCosker Executive Vice President - Yno Gonzalez Bruce McIntosh Commissioner - Richard Utter John Mullen Treasurer - William Collett Anne O’Neal VP- Fundraising - Ira Hillyer Bob Passey VVP- Administration - Anne O’Neal Lou Paulson VP- Properties - John April Michael L. Peterson VP- Membership/Relationships - Kenneth Lambert Dave Pfeifer VP- Operations - Jim Teare Steve Phillips VP- Program - Steve Phillips Robert Power VP- ScoutReach - Barton Gledhill Sue Rainey VP- Endowment - Kenneth Towers Sheila Rowntree VVP- Corporate Initiatives - Tom Edwards PPeter Schakow Ex Officio- Bob Carns Rob Schroder Ex Officio- Bob Cross Chuck Smith Ex Officio- Chuck Smith Steve Sovik Ex Officio- Ken Strongman Ken Strongman Ex Officio- Bruce McIntosh Brian Swisher Jim Teare Brian Thiessen Kenneth Towers Jay Trottier Rich Utter Gene Voelkel Doug Wacker Bob Witbeck MOUNT DIABLO SILVEraDO COUNCIL CONNECTICUT YANKEE COUNCIL Pleasant Hill, California Milford, Connecticut Winner Winner Celebrating a Century, Planning for the Future GREATER ST. LOUIS COUNCIL 2010 Annual Report Greater St. Louis Area Council | Boy Scouts of America St. Louis, Missouri Winner BEST cOLLAtERAL MAtERiAL FRONT Community Impact Each year, through the combined efforts of our 7,200 youth and 3,000 adult volunteers, the Greater Yosemite Council… ® • Collects more than 15 tons of food for area food banks • Provides free labor and materials to refurbish parks, playgrounds, women’s shelters, bike trails, community centers, and other facilities. The average is 30,000 hours per year. • Offers Vocational Training for young people interested in law enforcement, fire fighting, and other emergency services as well as other careers such as law, medicine, military, skilled trades, and business. • Endows young people with the leadership skills, character, ideals, and sense of personal responsibility necessary for good citizenship and future success as adults. • Builds tomorrow’s community leaders! You ... can be a part of our BOY SCOUTS OF AMERICA ® GREATER YOSEMITE COUNCIL Adventures! 4031 Technology Drive • Modesto, CA 95356 www.yosemitescouting.org • 1(877) 486–5519 GREATER YOSEMITE COUNCIL Modesto, California Winner LOS ANGELES AREA COUNCIL INDIAN NATIONS COUNCIL Los Angeles, California Tulsa, Oklahoma Winner Winner BEST ENEwsLEttER Boy Scouts of America - Concilio de Puerto Rico Comunicándome contigo GACETA DEL PRESIDENTE DE LA JUNTA, ERIC SANTIAGO JUSTINIANO JUNIO 2011 La lluvia no nos detuvo– Caminamos por Puerto Rico Lo que ocurrió en Junio En otros lugares, como jóvenes, padres y líderes Yauco, la temperatura era adultos que se acercaron a Camina por Puerto Rico– alta, y normal– como la que las distintas tiendas evento auspiciado por disfrutamos en nuestro Walgreens a promocionar querido Puerto Rico. el evento. Y también Walgreens promocionaron el Así, como nuestros niños escutismo. Eso, para mí, Comenzó Guajataka! siempre disfrutan, todos fue un gran triunfo. El juntos tuvimos la poder hacer presencia en oportunidad de participar, Valora tu Vida nuestras comunidades, que de una u otra forma en el los padres vean en nuestra evento Puerto Rico Camina MEGA Scout Show en organización un modelo a con Walgreens por los Boy seguir, y también quieran Ponce Scouts of America y Cáncer que sus niños participen de Pediatrico. nuestro programa, es una Comité de Membresía Es de profunda satisfacción meta alcanzable. Conciliar se reúne en Den que Walgreens nos haya Al final del día 5 de junio de la Tropa 55 en Fue un día retante y lleno adoptado como una de las de 2011, somos una mejor de satisfacciones. entidades sin fines de lucro Mayagüez organización, porque que le brindan servicio a la En algunos municipios, la cientos de voluntarios, comunidad, para este lluvia nos rociaba y nos padres, niños y ciudadanos evento. aplacaba del calor caminaron por la juventud característico del Caribe. Fueron muchos los de Puerto Rico. Comenzamos a mejorar el Campamento– En esta edición Con la ayuda de sus padres y “Campfire” de nuestro Cruce de Puente Taíno 2 líderes, los jóvenes y niños campamento, podrás ver de la Tropa 86 de Moca como los jóvenes comenzaron a realizar mejoraron las condiciones, Nuestra canoa... 2 diferentes proyectos de ornato y belleza del área. servicio a nuestro Santuario del Escutismo Piedrita a piedrita. Tan solo el comienzo 2 Puertorriqueño, Así es como construiremos Campamento Guajataka. un futuro mejor en Puerto Comité Membresía 3 No preguntaron, “¿qué Rico. podemos hacer?” , sino que También quiero incluir a La foto de Barea 3 pala en mano, amor en su los padres y líderes de la corazón, y visión de futuro, Manada 106 de Aguadilla. “campsite” donde Valora tu Vida 3 comenzaron a trabajar en Hicieron un trabajo pernoctaron. Nuevamente, cómo mejorar al extraordinario mejorando vieron la oportunidad, y campamento. las condiciones de decidieron sin demora que Si hoy visitas el área de seguridad eléctrica del era lo mejor para los niños. GREAT RIVERS COUNCIL PUERTO RICO COUNCIL Columbia, Missouri San Juan, Puerto Rico Winner Winner GREATER ST. LOUIS COUNCIL St. Louis, Missouri Winner BEST fiNANcE suPPORt MAtERiAL FRIENDS OF SCOUTING FUNDING FUN, FRIENDSHIPS, AND FUTURES. BLacKHawK AREA COUNCIL Rockford, Illinois Winner BBoyoy SScoutscouts ofof AmericaAmerica® LLongong BeBeachach AArearea CouncilCouncil Proudly serving Long Beach, Signal Hill, Lakewood, Bellflower and Avalon since 1919. former Friend of Scouting), 501 (c)(3) charitable organization (hopefully, not a Dear Friend of Scouting Hi there! We’re two Cub Scout unit volunteers from your local Scout Council, guys you’ve probably never met. We’re definitely not getting paid Dto write this letter – in fact, we really wish we didn’t have to. I am very smart, but I got behind because I My family moved to Allentown from Puerto please was making bad decisions. Now, I have Rico when I was six years old. Since I Times are tough and gas is high. We’re parents ourselves, we’re paying the changed by doing my work, making good joined Boy Scouts at Cleveland this year, I same taxes you are, and yet we’re still optimistic enough to ask you to decisions, and hanging out with good have had tons of experiences. I learned read this letter. friends. This has been hard, especially many things: how to fix a bike’s wheel, how trying to stay away from old friends who do to make a derby car, how to be a good You gave to Scouting in the past, but not this year.