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2015 SPONSORSHIP OPPORTUNITIES

Cultural Tourism DC (CTDC) develops and delivers authentic WHAT THEY’RE SAYING . . . and memorable Washington DC experiences that provide people with Passport DC is one of the best events to opportunities to learn about the District of Columbia’s neighborhoods experience . . . in North America. by walking along its DC Neighborhood Heritage Trails, its international 2015 TOP 100 EVENTS, AMERICAN BUS ASSOCIATION diplomatic community via Passport DC, and its arts, culture, and music Through the Passport DC program, dozens of during Art4All DC and PorchFest. Authenticity also extends to its major embassies transformed from rigid centers of annual fundraising activity, Embassy Chef Challenge, an extraordinary diplomacy to colorful hubs of international culture. tribute to international cuisine. Through these programs, CTDC Indeed, the event brought us a sense of community encourages residents and visitors to explore the city, help propel the with our neighbors from across the world. CHARGE D’AFFAIRES, PARTICIPATING EMBASSY community’s economic prosperity, and become civically engaged. Love this event! Amazing. Could not be better. Thanks for the small bites and the neat reptiles.

AROUND THE WORLD EMBASSY TOUR PARTICIPANT

I will probably never leave the U.S., so that was as close as I’ll ever get to seeing other countries. I was really impressed with the whole thing! Food, music, costumes, animals and dancing. Everyone was so nice and friendly.

AROUND THE WORLD EMBASSY TOUR PARTICIPANT

[Embassy Chef Challenge] was such a lovely evening! Thank you for including our Hospitality High School Students and exposing them to global culinary culture. They were all so adventurous and tried most every dish!

CULINARY ARTS DIRECTOR, HOSPITALITY HIGH SCHOOL OF WASHINGTON, DC

TO LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES, CONTACT Cheryl Crowell | 202.661.7581 | [email protected] p r e s e n t s 2 0 1 5

Passport DC 2015 is a month-long journey around the world highlighting DC’s thriving international diplomatic community and its lively and varied culture. Celebrated annually in May, which is International Cultural Awareness Month in Washington, Passport DC is 31 days of programming by 70 embassies and more than 40 of DC’s very best cultural institutions. In 2014, more than 280,000 people enjoyed the popular embassy open houses, street festivals, performances, exhibitions, workshops, and more. Passport DC offers something for everyone!

Passport DC invites DC area residents and visitors to experience a global journey without leaving the city. Among the events scheduled for May 2015:

Around the World Embassy Tour MAY 2 Short Cut to Europe: European Union Embassies’ Open House MAY 9 National Asian Heritage Festival: Fiesta Asia MAY 16 Embassy Chef Challenge MAY 20

Participants learn Capoeira at the Brazilian Embassy. p r e s e n t s

PASSPORT DC 2014 MEDIA REACH 2014 ATTENDEES

More than participants in activities #PassportDC 280,000 throughout May 2014, including: u 1,739,952 accounts u 30,000 at the Around the World Embassy Tour u 5,873,228 impressions u 25,000 taking in Shortcut to Europe: Media Coverage EU Embassies’ Open House u Conde Nast Traveler u 20,000 during the Fiesta Asia Street Festival u Where magazine u 85 % are residents of the DC metropolitan area u u Washington Life 41 % are ages 35-65 u 56 % are female u The Washington Post u Fox 5 TV u DC Magazine u The Georgetowner Passportdc.org webpage Passport DC App 2014 PARTICIPATING EMBASSIES u 74,421 page views u 105, 651 page views IN THE AROUND THE WORLD u 61,178 unique visits u 8,772 unique visits EMBASSY TOUR u 0:02:17 average visit time u 0:04:12 average visit time African Union Mission Republic of Korea: KORUS House Argentine Republic Kyrgyz Republic to the Australia US and Canada PAST PARTICIPATING AFFILIATES Republic of Azerbaijan League of Arab States America’s Islamic Heritage National Gallery of Art Bahamas Anacostia Community Museum National Geographic Museum Kingdom of Bahrain Mexico: Mexican Cultural Institute Art Museum of the Americas National Museum of American Art People’s Republic of Bangladesh Republic of Mozambique Asia Heritage Foundation National Museum of Women in the Arts Belize Nepal Basilica of the National Shrine The Phillips Collection Plurinational State of Bolivia Republic of Nigeria of the Immaculate Conception Shakespeare Theatre Company Republic of Botswana Islamic Republic of Pakistan Building Bridges Across the River @THEARC Smithsonian American Art Museum Brazil Peru Cultural DC Textile Museum Colombia Philippines The Embassy Series Transformer Costa Rica Saudi Arabia Freer/Sackler Galleries Twins Jazz Commonwealth of Dominica Republic of Serbia Goethe-Institut Washington US Freedom Walk Festival Dominican Republic Republic of South Africa Hill Center at the Old Naval Hospital US National Arboretum Ecuador Democratic Socialist Republic Italian Culture Institute in Washington Washington Walks Arab Republic of Egypt of Sri Lanka Hillwood Estate, , and Gardens Federal Democratic Republic St. Kitts and Nevis IDB Cultural Center of Ethiopia Royal Thai Embassy Italians in DC Fiji Republic of Trinidad and Tobago Jerusalem DC Tours Gabon Republic of Turkey The John F. Kennedy Center for Ghana Uganda the Performing Arts Guatemala Ukraine Joy of Motion Dance Center Republic of Iraq Bolivarian Republic of Venezuela Kirov Academy of Ballet of Washington, DC Japan Republic of Zambia Mid-City Artists Republic of Kazakhstan Federated States of Micronesia Muslim Women’s Association Kenya p r e s e n t s

SPONSORSHIP ITINERARY 2015

Last year, more than 280,000 people experienced Passport DC’s popular embassy open houses, international street festival, performances, exhibits, and more! Cultural Tourism DC looks forward to working with you to find a package that meets your company’s exact needs and corporate objective.

SPONSORSHIP Embassy of Japan

Globetrotter: $25,000

u Sponsorship of one table at the Around the World Embassy Tour Welcome Station u Customized, on-site training for Passport DC employee volunteers with corporate branded nametags u Sponsored insert in commemorative Passport DC passports, at sponsor expense u Logo on materials* for Passport DC including program guide, event signage, and event web page and on-site at Passport DC’s Around the World Embassy Tour u Social media recognition on Cultural Tourism DC’s Facebook (7,600+ likes) and Twitter (12,000+ followers) pages throughout May 2015 u One sponsored post on CTDC’s Culture Communiqué (26,000 subscribers) u Full-page ad in the Passport DC program guide* u Recognition in the press release sent to local and national media outlets u Four (4) tickets to the Embassy Chef Challenge gala and private VIP pre-event reception with ambassadors, chefs and other distinguished guests u Four (4) tickets to the private Passport DC Launch Reception with ambassadors Trekker: $5,000 Explorer: $10,000 u Half-page ad in Passport DC program guide*

u Half-page ad in Passport DC program guide* u Logo in Passport DC program guide* and event web page u Logo on materials* for Passport DC including program guide, u Two (2) tickets to the private Passport DC Launch event signage and event web page Reception with ambassadors u Social media recognition on Cultural Tourism DC’s Facebook (7,600+ likes) and Twitter (12,000+ followers) pages throughout May 2015 Walker: $2,500 u Recognition in the press release sent to local and national media outlets u Two (2) tickets to the Embassy Chef Challenge gala and private u Listing in Passport DC program guide* and web page VIP pre-event reception with ambassadors, chefs and other u Two (2) tickets to Passport DC Launch Reception distinguished guests with ambassadors u Two (2) tickets to the private Passport DC Launch Reception with ambassadors

*Reservations required by March 9, 2015, to receive recognition in Passport DC program and Embassy Chef Challenge Gala invitation. Reservation required by April 16, 2015, to receive recognition in Gala program materials. For reservations, please contact Cultural Tourism DC at 202-661-7581 or [email protected]. p r e s e n t s

Embassy Chef Challenge 2015 is a truly exclusive culinary experience that is extraordinary tribute to international cuisine! Celebrating its seventh anniversary, Embassy Chef Challenge is Cultural Tourism DC’s signature fundraising event, showcasing one of Washington’s best kept secrets — the world-class talents of embassy chefs! Up to 15 private chefs from Washington’s embassies will serve small-bite appetizers to flaunt the unique cuisine of their countries and compete to win the Challenge. A panel of celebrity judges will select a winner and guests will vote for the people’s choice winner. In addition to the Chef Challenge, the gala features one-of-a-kind silent and live auction experiences provided by our embassy partners, affiliate organizations, and some of the most acclaimed cultural institutions in Washington.

Winners of the 2014 Embassy Chef Challenge 2 0 1 4 p r e s e n t s m e t r i c s

ATTENDEES

Embassy Chef Challenge attendees are ambassadors to the US, dip- lomats, DC executives, and foodies. They are well educated, range in age from 35 to 65, and have a median household income of $150,000.

PAST CELEBRITY JUDGES

u Tim Carman of the Washington Post u Duff Goldman of “Ace of Cakes” u Carla Hall of “Top Chef” and “The Chew” u Penny Karas, Owner, Hello Cupcake EMBASSY CHEF CHALLENGE u Joe Yonan of The Washington Post MEDIA REACH u 2013 ECC Winner Chef Nathan Bates (New Zealand) u Chef Xavier DeShayes, Executive Chef, Ronald Reagan Building #EmbassyChef and International Trade Center u Chef Joan Nathan, Cookbook Author and PBS-TV Star u 969,836 impressions u 488,843 accounts

Media Coverage u The Washington Post u Where Magazine u Washingtonian.com u DC Magazine u The Washington Diplomat u Telemondo u WUSA 9 TV u WTOP-FM u Washington Life

PREVIOUS PARTICIPATING EMBASSIES Republic of Botswana Norway Afghanistan Peri Belgium Russian Federation People’s Republic of China Sri Lanka El Salvador Sweden Hungary Thailand Jamaica Trinidad and Tobago Republic of Korea Turkey Morocco Venezuela New Zealand p r e s e n t s

SPONSORSHIP MENU 2015

Embassy Chef Challenge showcases one of Washington’s best kept secrets — the world-class talents and cuisines of its embassy chefs! Cultural Tourism DC looks forward to working with you to find a sponsorship package that meets your company’s exact needs and corporate objective.

Chef : $25,000 u Opportunity for company executive to make two-minute remarks from podium at Embassy Chef Challenge u Opportunity to provide employee volunteers at Embassy Chef Challenge with corporate branded nametags and customized on-site training u Corporate logo featured in Embassy Chef Challenge gala audio-visual presentation u Display of up to four (4) stand-alone banners in event space including VIP reception area and stage u Logo on materials* for Embassy Chef Challenge including the gala invitation, gala program, event signage, and event web page u Full-page ad in the Embassy Chef Challenge program u Social media recognition on Cultural Tourism DC’s Facebook (7,600+ likes) and Twitter (12,000+ followers) throughout May 2015 Bon Vivant: $5,000 u One sponsored post on CTDC’s Culture Communiqué (26,000 subscribers) u Corporate logo featured in Embassy Chef Challenge u Four (4) tickets to Embassy Chef Challenge gala and private gala audio-visual presentation VIP pre-event reception with ambassadors, chefs and other u Quarter-page ad in the Embassy Chef Challenge distinguished guests program* u Four (4) tickets to the private Passport DC Launch Reception u Line listing in the Embassy Chef Challenge program*, with ambassadors event signage, and web page u Four (4) tickets to Embassy Chef Challenge Gala Gastronome: $10,000 Gourmet: $2,500 u Corporate logo featured in Embassy Chef Challenge gala audio-visual presentation u Half-screen digital slide acknowledgement at gala of u Verbal recognition from the podium at Embassy Chef Challenge the sponsorship of a local culinary arts student u Half-page ad in Embassy Chef Challenge program guide* u Line listing in the Embassy Chef Challenge program* u Logo on Embassy Chef Challenge event signage and web page and event web page u u Four (4) tickets to Embassy Chef Challenge gala and Two (2) tickets to Embassy Chef Challenge Gala private VIP pre-event reception with ambassadors, chefs and other distinguished guests *Reservations required by March 9, 2015, to receive recognition in Passport u Two (2) tickets to the private Passport DC Launch Reception DC program and Embassy Chef Challenge Gala initiation. Reservation required by April 16, 2015, to receive recognition in Gala program materials. with ambassadors For reservations, please contact Cultural Tourism DC at 202-661-7581 or [email protected]. ADDITIONAL SPONSORSHIP OPPORTUNITIES

PASSPORT DC: MAY 1-31, 2015

Passport DC mobile app...... $15,000 Volunteer t-shirts, worn on-site during the Around the World Embassy Tour...... $10,000 Shuttle buses during the Around the World Embassy Tour...... $15,000

EMBASSY CHEF CHALLENGE GALA: MAY 20, 2015

Embassy Chef Silent Auction—Your corporate brand on signage and the bidding devices used during the event...... $15,000 Corporate Branded Lounge Area...... $15,000

ADVERTISING OPPORTUNITIES

EMBASSY CHEF CHALLENGE PROGRAM ADS (PRINT RUN 750)

Full-page ad 4.25” w x 7.25” h...... $950 Half-page ad 4.25” w x 3.5” h...... $500 Quarter-page ad 2” w x 3.5” h...... $275

PASSPORT DC PROGRAM ADS (PRINT RUN 20,000)

Full-page ad 3.75” w x 9.25” h (with bleed) 3.125” w x 8.5” h (no bleed)...... $1,600 Half-page ad 3.75” w x 4.62” h...... $950 Quarter-page ad 3.125” w x 2.435” h (no bleed)...... $500

Reservations are required by March 9, 2015, to receive recognition in the Passport DC program guide and Embassy Chef Challenge invitation. Reservations are required by April 16, 2015, to receive recognition in Gala program materials. TO LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES, CONTACT Cheryl Crowell 202.661.7581 [email protected]