DALEY MATHISON RACING #104 2016 Marketing Portfolio
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DALEY MATHISON RACING #104 2016 Marketing Portfolio Riding the European MotoE Championship-winning electric bike at Darley Moor, October 2015 DALEY MATHISON RACING #104 Date of Birth: 20th July 1991 Lives: Stockton-on-Tees Marital status: Married Occupation: Construction worker Fitness: Regular gym sessions; cycling Daley Mathison is a 24-year old with a difference. Twelve years ago Daley started his career in Motorcycle Racing, quickly gaining respect and attention from his peers and officials alike as an up-and-coming star of the future - aged just 12! Now, following very successful seasons in 2014 and 2015, Daley is looking forward to even greater achievements in 2016. Daley has a mature, dedicated and professional approach to his racing and to his Marketing Partners, who are guaranteed a very supportive, responsive and respectful relationship in return for their investment in the team. He takes every opportunity to promote and represent his Marketing Partners and their interests and provides regular communications and updates throughout the racing season and off-season too. Winner of the Ultra Lightweight Race at the International Ulster Grand Prix, August 2014 DALEY MATHISON RACING #104 From his beginnings in Junior Championships at local club level, Daley now rides competitively in International and National Road Race meetings in Europe, Northern Ireland, England, Wales and the Isle of Man. A dedicated and naturally-talented rider, in 2010 Daley moved to Northern Ireland at the age of eighteen for two full seasons. Following many excellent rides he was awarded the “Best Non- Irish Performance on the Irish Roads Series” trophy by the Two Stroke Supporter’s Club. Riding the University of Nottingham prototype electric bike into first place at Pembrey Circuit, September 2015. In his first race on the Isle of Man Mountain Course in the 2013 Manx Grand Prix Daley finished 5th in the Newcomer’s A race. Then in 2014 he made his debut at the world- famous TT, achieving best lap times in excess of 120mph and winning 2 bronze replicas. Some quite excellent rides followed and Daley won the 2014 Ultra Lightweight Race at the International Ulster Grand Prix and came 6th and 7th in the Superbike (beating 8-times TT winner Ian Hutchinson!) and the Supersport races respectively at the same meeting. And in July 2014 Daley was very proud to win the Welsh Open Championship at Aberdare Park. 2015 saw Daley’s progress and achievements continue On the heels of Peter Hickman during the Superbike 1 when he won the European MotoE Championship for Race at the Ulster Grand Prix, 2014, and leading Ian Hutchinson, #2. electric motorcycles, dominating the series and breaking the lap record for electric bikes at each circuit in the series. DALEY MATHISON RACING #104 DMR Marketing Opportunities What’s really in it for you? There are of course some exciting opportunities for your company to become involved in the fast and exhilarating world of Motorcycle Road Racing by becoming one of Daley's Marketing Partners. Below are some examples of the advantages you and your Company may benefit from: - Company logo/branding on the bike, rider’s leathers, team clothing, race transport and awning. - Hospitality for Marketing Partners and guests at meetings including “Behind the scenes” action at races and insight into the paddock and pits. - Coverage in the motorcycle press (e.g. Bikesport News, Motorcycle Racer, RiDE, Mororcycle News, Bike, Road Racing Ireland, Emerald Road Racing, etc.), in local papers and in official meeting DVDs (e.g. TT, Ulster Grand Prix, North West 200, Scarborough). - Rider endorsements and logo display at all meetings (paddocks are open to the public) and at press calls, interviews, etc. - Use of rider and machine(s) for corporate events and promotions. Rider contributions to company news releases, including photographs, posters, etc. - Newsletter updates through the season. - Regular website blog updates containing race results and meeting reports, news items and photos. (The website is updated after every meeting and frequently in any event.) - Company, products and logo exposure in the website (including permanent descriptions and links) and via social networking sites. - Potential of tax relief through company advertising status. All Marketing Partners are recognised as being of paramount importance to Daley and are treated as part of the team. This is an excellent opportunity to support and become involved in the career of a star of the future. DALEY MATHISON RACING #104 Stakeholder outreach At Daley Mathison Racing we recognise that in these difficult economic times it is essential for Partners to work together effectively to each other’s benefit. We are committed to giving maximum publicity, exposure and endorsement in order that, as stakeholders, Marketing Partners get real value for money from both their investment and the relationship in general. Race paddock. Motorcycle Road Racing differs from the majority of other motorsports in that spectator access to the paddock areas is not only allowed, but is encouraged by the organisers. This provides Marketing Partners with exceptional advertising opportunities for very highly-targeted promotion of their companies, products and services - not least at international meetings such as the TT, the Ulster Grand Prix and the North West 200. Daley’s awning also provides hospitality and welcomes spectators and fans to interact with the rider and his team, providing further excellent promotional opportunities. Spectator attendance at road race meetings are, for example: • Isle of Man TT – 40,000 (and increasing year-on-year) • North West 200 – 120,000 • Ulster Grand Prix – 100,000 TV coverage: ITV4, British Eurosport. World-wide network streaming, television, newspaper and magazine reporting of international meetings such as the TT. DVDs are produced and widely distributed for all the major road race meetings. Motorsport is a major DVD bestseller. Motorcycle publications reporting road racing include Motorcycle News, Bikesport News, Motorcycle Racer, RiDE, Riding the Superbike at the International Ulster Bike, Road Racing Ireland, Emerald Road Racing, alongside Grand Prix in August 2014. Advertising and other specialist magazines and local newspapers. branding opportunities exist at several levels from Title through Secondary to Belly Pan on the bikes, Social media: Daley and DMR have in excess of 5,000 the rider’s leathers and race transport vehicle. friends and followers on Facebook and Twitter. Website: With 20,000+ hits in the last 12 months, the DMR website is run as a frequent racing and news blog with permanent advertising for Marketing Partners’ company descriptions and logos and with links to their own websites. DALEY MATHISON RACING #104 DMR Marketing Opportunities What are examples of cost? There are many ways to become a DMR Marketing Partner and your own interests and budget are the main criteria. But examples of the type of opportunities we can offer are:- These spaces are priced for both of Daley’s two race bikes; on both sides. In addition, all Marketing Partners’ company/person name/logos and website links will also appear on the DMR website. They will receive photographs/posters 5 6 7 and newsletters throughout the season. 1 2 3 4 Partners can benefit from visits by Daley and (1) Title Marketing Partner - £50,000 (taken for 2016). his machines for (2) Second Principal Partner - £10,000 (available for 2016). corporate or other (3) Belly Pan Partner - £500 (spaces available for 2016). events if requested. (4) Rear Side Unit Partner - £5,000 (available for 2016). (5) Helmet or Visor Partner - £2,000 (some spaces available for 2016; please enquire). (6) Fuel Tank Partner (side) - £3,500 (available for 2016). (7) Fuel Tank Partner (top – name only) - £250 (spaces available for 2016). Daley Mathison Racing will be delighted to discuss your requirements and ideas Package details are negotiable and can be customised so please feel free to contact us DALEY MATHISON RACING #104 Media Coverage Examples or Daley’s media appearances DALEY MATHISON RACING #104 Marketing Partners Already Involved for 2016: DALEY MATHISON RACING #104 Current DMR Marketing Partners’ Testimonials (The testimonials here are edited (but unaltered) – the unedited versions can be viewed via the links on the front and sponsorship pages of the website – www.daleymathisonracing.co.uk.) “....we chose Daley based on his outstanding results in the British road racing series as well as his enthusiasm for new projects...... Our team has been transformed from a group of engineers working on a voluntary basis to a full professional race team, which has only been possible due to Daley’s positive attitude and ambition. ........ Daley has a gift as a people’s person, and quickly earns the respect and love of competitors, press, sponsors and spectators in a seemingly effortless way........I have the deepest personal and professional respect for Daley, and sincerely believe that he will bring a unique energy, passion, ambition and ultimately success to any Racing Team he will join.” Dr Miquel Gimeno-Fabra, Team Manager , University of Nottingham Electric Superbike Race Team, November 2015 “HEL Performance have been very fortunate to sponsor Daley over the seasons. He is a great ambassador for both the sport and our products ............ “He is a consummate professional. Respected in and out of the paddock he continues to produce excellent results on the road. Providing a serious return on investment for all that are involved with him, each year he continues to just get better and better. Many people use phrases such as “one to watch” or “one for the future” – Daley isn’t that; he is “one for the now“. Everyone involved with Daley Mathison Racing has been so impressed – Get along for the ride.” Simon Lane, HEL Performance Products, November 2013 “For the past 2 seasons we have sponsored Daley and without doubt he provides an excellent return for our product.