NW SPONSORSHIP PACK 2019 12 Page.Indd

2019 SPONSORSHIP OPPORTUNITIES “As the largest outdoor sporting experience in Ireland, the International North West 200 has proven to be the perfect event partner for Bet McLean.com. The NW200 team are a pleasure to work with and extremely exible in building a package to suit individual sponsor needs. The NW200 delivers excellent brand awareness amongst the many thousands of visitors to the region. Having grown to become a Race, Corner and Media sponsor, Bet McLean.com have enjoyed fantastic media coverage with the event, which is independently evaluated by NIMMS Ltd.” PAUL MCLEAN A. MCLEAN BOOKMAKERS NORTH WEST 200 2019 SPONSORSHIP OPPORTUNITIES EVENT INFORMATION • Largest outdoor sporting event in Ireland. • Attracts the World’s best 100 motorcycle road racers. • 90 years of road racing heritage. • Full Race Week Festival of supporting events. • 8 Race programme held over 2 days of racing. • 4,000 Grandstand seats, 4 x big screens, Corporate Hospitality for 500 guests. • Dedicated Trade, Display & Food Village NW200 ECONOMIC IMPACT • 185,000 spectator admissions across NW200 Race Week events. • 82,132 Unique NW200 raceday spectators. • 20% of Visitors from overseas. • 69,744 Causeway commercial bed nights. • Total NW200 spectator spend of £9.8M • Total NW200 participant spend of £2.5M • Overall economic impact of £12.3M for the Causeway Coast region. • 97% of NW200 visitors had positive experience. PAGE 03 INTERNATIONAL NORTH WEST 200 MEDIA AND PR PROFILE £12.4m 44 PR & media value (Nimms Ltd.) International TV Territories (Greenlight TV) £12.2m £4.6m Economic Impact for 2017 NW200 (Sheffi eld Advertising equivalent value, (AEV) Hallam University) 329K 285m iPlayer views Total OTS / Audience fi gure of 285M (Nimms Ltd.) 11m 97k Facebook followers Facebook unique users in past 12 months 200k 270k Facebook Live views per promotional event Unique website users 2.5m 40k Website views in the last 12 months Current Twitter followers OPPORTUNITIES SPONSORSHIP OPPORTUNITIES BENEFITS & RETURN ON INVESTMENT • Individual race • Integrated branding & brand management • Corner • Social media marketi ng & competi ti ons • Track • Digital marketi ng • Race paddock • Inclusion in Nati onal and Internati onal TV broadcasti ng • Media centre • Signifi cant Nati onal and Internati onal press and media coverage • NW200 website • Data capture • Accommodation partnerships • Partnership with an Internati onally recognised brand • Clothing, fuel and food partnerships • Media report from Nimms (top ti er sponsors only) NORTH WEST 200 2019 SPONSORSHIP OPPORTUNITIES PAGE 04 www.motorcyclenews.com #MCNwednesday 82 SPORT NORTH WEST 200 May 17 2017 83 Irwin gives it 110 per cent as Seeley refuses to give in BSB star Irwin SUPERBIKE SIZZLER lets superbike win sink in Seeley smashes more records Alastair Seeley claimed his first is during Saturday’s superbike ever four-timer at the only road battle after an excursion into the race meeting he competes in each grass verge on the 200mph run IRWIN WINS year, but lost out to Glenn Irwin in down to University. the flagship superbike race. “I pulled out of Glenn’s “Glenn was coming here full of slipstream and a cross wind caught the bike and sent me Irwin launches his gloves into the crowd confidence after finishing on the podium in BSB races this season,” wide,” Seeley explained. “The said the 37-year-old as the pair track closes at that point and I shared a joint celebration after caught a couple of puddles right at the race. the edge of the road but managed “I know how special a North to wrestle the bike out again!” West win is and most of my races It was another record-breaking here have been ding-dong battles. North West 200 performance EPIC NORTH I knew Glenn would be very for Seeley. He has now won six competitive on the Ducati and the races more than the late Robert best man won on the day.” Dunlop in the all-time winner’s Seeley was on pole for the list, and his tally of 32 rostrum Supersport and Superstock races finishes sees him overtake Phillip after qualifying but a fuel filter McCallen’s record of 28 podiums. problem on the Gearlink Kawasaki Seeley also gave his TAS Racing ruled him out of contention in bosses, Philip and Hector Neill, Thursday evening’s 600cc race. their 27th NW200 victory. IRWIN He bounced back to win the WEST WAR stocker event before adding three RACE TIME wins on Saturday. ‘I caught a couple 30m He was also the other half of 200mph bar-to-bar racing ends in jubilation for BSB star Irwin 54.018s st what people are describing as of puddles at the 1 the best ever race at the seaside Fastest lap venue, pushing his younger rival edge of the road By Stephen Davison cleared before the final race of “Being the only guy to stop MCN ROADS REPORTER the day, the seven-lap feature Alastair Seeley today makes this 4m 22.851s all the way in the final big bike superbike race. win extra special. What Alastair encounter as he fought for a fifth but wrestled it out’ Glenn Irwin and Alastair Seeley played “This is what I wanted and has done at the North West is in- (Seeley) win of the week. ALASTAIRALASTAIR SEELEYSEELEY their part in what is being hailed as what everyone has come to see,” credible. I have only won one race “I am still hungry for success the greatest North West 200 race ever said Irwin on the start line before here and he has won 21!” hhereere aandnd eeveryvery NNorthorth WWestest wwinin iiss after seven laps of bar-to-bar racing to blasting into an early lead ahead Irwin was taking nothing away sspecialpecial fforor mme,”e,” ssaidaid tthehe 221-times1-times decide the winner of the feature race of Tyco BMW’s Ian Hutchinson from his maiden road race victory victor. “I try not to change too on Saturday afternoon. and Michael Rutter. The early though. “I came here to win and I much coming here, to maintain It had been a major coup for the race laps were an Irwin versus Hutchy really thought I could,” he added. continuity with the same teams organisers to attract the young BSB star tussle as Seeley battled to catch “Everything was against me this and the same machinery as and Paul Bird’s Be Wiser Ducati team the pair following a sluggish start. week with the lack of practice and much as I can. I want to be just to the seaside event, and Irwin made it But by half distance he had joined then the rain today but when it the jockey who sits on the bike clear from the outset that he was there the battle for the lead. was dry I put everything on the and twists the throttle!” to win on his superbike race debut. line. People say that you ride the Like so many dominant Irwin’s only previous outing at the Taking an early lead roads at 95%, holding something figures, the former British North West was in 2015, taking a po- The leading trio were separated back, but that is b******t. I rode Supersport and Superstock dium finish on a Gearlink Kawasaki by less than a second from Rutter at 110% today, I left nothing in champion is a victim of his own after two fantastic battles with circuit who had Michael Dunlop on the the paddock, everything was out there ssuccess.uccess. HHisis aalmostlmost uunbeatablenbeatable specialist, Alastair Seeley. The pair Bennett’s Suzuki on his tail with Peter on that track.” North West performances hail from the same Co Antrim town Hickman (Smith’s BMW) chasing hard. ‘We have had some have left some fans eager of Carrickfergus and have been train- “I wanted to lead and do my own Great days to see him defeated but ing partners and British Supersport thing.” Irwin explained. “I don’t really “The greatest ever in my time.” That Seeley demonstrated just how great days here in SeeleySeeley getsgets itit sidewayssideway in the water championship rivals – as well as close like slipstreaming because you could was the verdict of North West 200 su- ddeterminedetermined aandnd ccommittedommitted hhee sstilltill s in the water friends – for many years. get caught up in somebody else’s acci- my time, but this premo, Mervyn Whyte after watching The rift after a falling out several dent, so I led from York on the first lap.” Glenn Irwin’s incredible victory in the Irwin (left) years ago has now been healed but At 192.9 mph, Irwin’s Ducati was five was very special’ feature Superbike race. and Seeley the duo’s on-track rivalry is as fierce mph slower than Seeley’s fastest speed MERVYN WHYTE, NORTH WEST BOSS Whyte has seen all the greats of have plenty to as ever. Irwin’s arrival on the Ducati on the BMW through the speed trap the last four decades compete on smile about superbike at the event Tyco BMW star and only split seconds separated the Hill. Seeley, usually the master of late the famous 8.9-mile Northern Seeley has dominated for the last decade pair during the second half of the race. braking at the final Juniper chicane, Irish circuit as he worked his guaranteed this year’s NW200 would Seeley, who had already secured a had no answer to his younger rival’s way up from making the tea be the scene of a titanic struggle. hat-trick of victories in the Supersport, determination and Irwin held on to to now running the week- Irwin managed just 11 laps of practice Superstock and opening Superbike take the chequered win by 0.172 sec- long event.

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