A Humane Society Starts with You for 60 Years, the Humane Society of the United HSUS States Has Made Unprecedented Change for Animals

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a humane society starts with you For 60 years, The Humane Society of the United HSUS States has made unprecedented change for animals. We’ve taken on the biggest fights wherever we find them: on the VICTORIES ground, in the boardroom, in the courts and on Capitol Hill. And we work to change public opinion by bringing issues of animal cruelty out of the shadows. We’ve made momentous progress already, but we’re setting our sights even higher. With your help, our 60th anni- 115,851 Animals cared for by The HSUS and versary campaign will raise $60 million, enabling us to create even affiliates this year through cruelty more transformational change for animals. interventions, spay/neuter and vaccination programs, sanctuaries, Although we and our affiliates provide hands-on care and services wildlife rehabilitation and more to more than 100,000 animals every year, our goal has always been to enact change by attacking the root causes of animal cruelty. We target institutions and practices that af- 58,239 fect millions and even billions of animals—like factory farms, puppy Pets spayed or neutered as part mills, inhumane wildlife management programs and animal-testing of World Spay Day labs—and work to become part of the solution. We offer alternatives and help develop more humane practices to ensure lasting change. Our staff is comprised of experts in their fields, whose tech- 2.9+ nical knowledge is matched only by their compassion for animals. MILLION Messages that our supporters We’ve done so much already. We’ve made sweeping policy sent to government and corporate and business changes, from making animal cruelty a felony in decision-makers all 50 states (up from just four states in the mid-1980s) to convinc- ing more than 100 major food retailers to remove extreme confinement of farm animals from their supply chains. We’ve galvanized 139 the public to push for reform, and we’ve never been better State and local laws, regulations and placed to take on the issues that still exist. ordinances passed to help animals

More than any other animal welfare organization, we have the reach and the power to make changes that affect millions of ani- 1.4 MILLION mals nationwide. We’ve gained momentum every year, and we’ve U.S. farm animals spared the misery reached a tipping point. During the next five years, we intend to of factory farms and slaughter plants push animal welfare even further into the public consciousness and as a result of our meat-reduction enact changes that will affect millions more of our fellow creatures. campaign The time to act is now. Read on for the details. We hope that you will join us in creating transformational change for animals and staying the course until reform is realized. FROM THE PRESIDENT

The Humane Society of the United States transforms animal lives every day. For more than 60 years, we’ve confronted animal cruelty wherever we find it. We’re poised to take our work to the next level—with your help.

The $60 million we will raise through this five-year campaign will drive reform in key areas where we’ve reached a tipping point. Five themes will guide our work: • Implementing 21st century solutions to move away from cruel and archaic practices • Transitioning to a humane economy that syncs our commercial and social behavior with our core values concerning the proper treatment of animals • Expanding the notion of civil society throughout the world by promoting ABOVE: kindness to animals, while working to upgrade legal standards Wayne Pacelle with his • Broadening our campaigns globally and scaling them up accordingly adopted dog, Lily. • Taking animal protection to the next level to achieve even more meaning- ON THE COVER: ful gains in the biggest and most urgent areas of need In Puerto Rico, we’re working with Humane Society International to drastically With these themes in mind, we’ve identified five areas where we’re on the reduce the street dog population by promoting spay/ verge of big change. We’ve developed realistic, achievable action plans with neuter and adoption. five-year milestones and metrics. In summary, we will focus on helping pets in poverty, stopping animal cruelty around the world, advancing alternatives to cruel cosmetic and toxicity testing, changing the course for farm animals and forging a new wildlife management paradigm. #1 HIGHEST impact animal I’m confident The HSUS can achieve these goals. Our record of change is protection unmatched by similar organizations, and we’re at a crucial point in history. nonprofit With this campaign—and with your support—we can build on that record Philanthropedia, and expand our reach. a division of Guidestar

Please join us. Together, we can achieve groundbreaking transformational change for animals.

Wayne Pacelle, President and CEO The Humane Society of the United States $22.3 MILLION Makes It Possible

Hundreds of thousands of companion animals stand to benefit from our efforts.

Helping Pets GOALS

• Expand our enormously suc- in Poverty cessful Pets for Life mentorship program, helping 200,000 animals in five years.

We’ve made great strides in providing ser- • Reduce by 200,000 the number vices to underserved communities, stopping of puppies produced by puppy puppy mills, fighting for retail sales restric- mills by strengthening animal tions and working globally to manage street welfare standards, restricting retail sales of puppy mill dogs dogs humanely. Yet U.S. shelters have great and persuading pet stores to dogs and cats available for loving families, promote adoption of homeless some communities have shockingly low spay animals. and neuter rates and large-scale commer- • Extend our international street cial dog breeders produce 2 million puppies dog initiative to vaccinate and annually, flooding the market and displacing sterilize more than a million adoptable shelter pets. Worldwide, 250–300 street dogs—and convince million dogs live on the street. We can do more governments to stop culls. more to help these animals. $4.4 MILLION Expands Our Reach

Pets for Life brings necessary veterinary treatment and resources to underserved areas.

Helping Pets in GOALS

• Expand our Pets for Life Poverty: Expanding mentorship program to 40 markets, spanning the Pets for Life country. • Help 200,000 pets in poverty through spay/neuter, vac- In the United States, one in six households meets cinations, dog training and wellness resources—bringing the definition of poverty. While 6 to 8 million critical veterinary services to dogs and cats enter shelters each year, an es- communities who cannot timated 3 to 4 times that number—23 million access them now. pets—live in poverty in the United States, many • Provide a model program to with no access to affordable veterinary care. Just solve animal issues before as there are food deserts without grocery stores, pets end up in shelters. there are animal care deserts with no veterinari- ans or spay and neuter services. Our Pets for Life • Offer educational resources to groups interested in learn- program provides critical services to pets in un- ing from us without a formal derserved communities. mentorship. $5.8 MILLION Intensifies the Pressure

Puppy mill dogs, especially females, often languish in cages without any human contact.

Helping Pets GOALS

• Reduce by 200,000 the number of in Poverty: puppies produced in U.S. puppy mills.

• Fortify Animal Welfare Act standards, Stopping strengthen laws in all 50 states and ensure that the 25 largest cities all have restrictions on the sale of puppy Puppy Mills mill dogs.

• Partner with Maddie’s Fund on Even as U.S. shelters struggle to place an aggressive online advertising animals, large-scale commercial dog breeders campaign targeting consumers looking to purchase a puppy and churn out some 2 million puppies annually. redirecting them to responsible Breeding dogs live in small wire cages with sources. no veterinary care, socialization or human companionship. We’ve cracked down on • Convert 25 pet stores from selling puppies to supporting adoption the industry. Now it’s time to ratchet up the of homeless animals in their pressure. communities. $12.1 MILLION Saves More Lives

With spay/neuter programs, we can drastically reduce street dog populations without harming animals.

Helping Pets GOALS

• Expand our innovative street in Poverty: dog initiative to humanely catch, vaccinate and sterilize more than a million street dogs, in India, Protecting Mauritius and Puerto Rico.

• Sterilize at least 70 percent of the Street Dogs dogs in our target areas to stabi- lize population growth.

Around the world, an estimated 250–300 • Use the success of our programs million dogs live on the streets, with many to secure commitments from an additional 10 countries to imple- governments resorting to culls to protect ment the Humane Society Interna- citizens from dog attacks and rabies. tional street dog program model. $7.4 MILLION Can Do So Much

Even after the fight is over, dogfighting dogs aren’t safe. They sometimes die from their wounds or are killed if they lost the fight.

Ending Global GOALS

• Expand our network of offices Animal Cruelty and representatives into 20 new countries with the gravest cruelty problems and the best opportunities to solve those About 120 countries do not prohibit problems. dogfighting. A fifth of the world’s nations lack even a basic anti-cruelty statute. Many • Ban dogfighting in 10 countries notorious U.S. dogfighting kingpins and and reduce dogfighting by 15 percent in Costa Rica and the kennels sell dogs internationally for fights Philippines, as measured by raids, in other countries. Building on our success arrests and dogfighting rings at making dogfighting and malicious dismantled. cruelty to animals a felony in all 50 states, • Dismantle 30 of the largest we’ll export this successful approach organized dogfighting networks internationally. in the United States. $5.8 MILLION Builds Momentum

Science offers promising new approaches to cosmetics and toxicity testing, saving animals from torturous lives in labs.

Advancing GOALS

• Ban testing cosmetics on animals Science Without or enact import/sales bans of animal-tested cosmetics in three major markets and make progress Suffering toward ending mandatory cosmetics animal testing in China.

Millions of animals are used in cosmetic • Promote the adoption of animal- testing alternatives in international and toxicity tests worldwide, despite industry regulations. growing recognition of flaws inherent in such tests. We’ve already partnered with • Accelerate the development of Procter & Gamble to develop AltTox.org, next-generation animal-testing alternatives by steering public and a site dedicated to advancing non-animal private funding toward non-animal methods of toxicity testing. We can build technologies. on that momentum to promote 21st- century science and speed the adoption of alternatives. $16.3 MILLION Escalates the Fight

By working with major corporations and institutions, we can improve living conditions for billions of animals.

Championing Farm GOALS

• Pass two major anti-confinement Animal Welfare initiatives and work with U.S. farmers and retailers to move a billion animals to higher welfare standards. In the United States, millions of breeding pigs and egg-laying hens are kept in metal • Implement meat-reduction cages where they are virtually immobilized for policies at hundreds of institutions their entire lives. Demand for meat is rising across the U.S., such as school districts, hospital chains, corporate internationally, and factory-farming practices cafeterias and more. are spreading to the developing world. In the U.S., we’ve worked with more than 100 • Launch Meatless Monday in five major retailers and the biggest names in the Asian cities and persuade five multinational corporations to food industry to remove extreme confinement make Asian operations crate-free. practices from their supply chains, and helped more than 100 school systems nationwide go • Work through the finance sector meatless on Mondays, like the Los Angeles to move 100 million animals out of extreme confinement in Central Unified School District and the Houston Asia and stem the introduction Independent School District. It’s time to of such systems in Sub-Saharan expand our reach abroad. Africa. $8.2 MILLION Leads the Way

We’re at the forefront of humane wildlife management, and we’re ready to share our knowledge.

GOALS Resolving • Help four wildlife rehabilitation centers, animal control facilities or shelters reduce wild animal Wildlife intake and train 300 local groups on urban wildlife conflicts annually.

Conflicts • Establish professional principles and training through the Humane Wildlife Control Association.

Wild animals have suffered too • Register long-acting ZonaStat-H and PZP much, for too long, because of immunocontraception in 10 states. outdated, destructive and lethal • Treat 5,000 wild mares with ZonaStat-H “solutions” to human-wildlife immunocontraceptive and reduce the number of conflicts. We need humane, government-held wild horses and burros by helping science-based approaches to co- find them homes. existing with our wild neighbors. • Pass four state laws requiring consideration of We’re on the forefront of this non-lethal methods, implement 10 humane research, carrying out innovative management community plans and replace five deer immunocontraception lethal programs with fertility control. research projects in partnership • Combat the use of abusive practices and lethal with leading veterinary medicine control of wildlife, such as steel-jawed leghold traps schools. and toxic poisons. Every animal deserves a chance to live a life free of pain and suffering. You can make that possible.

At The Humane Society of the United States, we think big.

We set ambitious goals, and we have many lives and transform them for the a proven record of meeting them. Our better. Becoming a part of our anniver- 60th anniversary campaign is one of our sary campaign gives you this unique and most ambitious projects yet. Its scope is powerful chance. broad; its vision lofty. But we’re confident that we can enact this transformational By grounding our campaign in specific change—we must, for the sake of the goals and achievable steps, we’re setting animals. It’s no stretch to say that hun- ourselves up for success at this most cru- dreds of millions of animals will benefit, cial tipping point in our work. We know from dogs languishing in puppy mills in you share our vision of a more humane Missouri to farm animals suffering from and compassionate world for animals, extreme confinement in Central Asia. and we need your help. Join our campaign to achieve even more transforma- Few opportunities exist to help enact tional change for animals. change on such a vast scale, to touch so We can’t do it without you.