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Broadband TV a New Broadband TV – a New Broadcasters' Opportunity?

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Broadband TV a New Broadband TV – a New Broadcasters' Opportunity? EBU TECHNICAL Broadband TV – anewa new broadcasters’ opportunity? Webinar Geneva, 23 January 2009 Session Chair: Franc Kozamernik European Broadcasting Union Agenda Definitions Broadband statistics IPTV Internet TV Home Networks (IP) Conclusions EBU TECHNICAL - your reference in media technology and innovation DEFINITIONS EBU TECHNICAL - your reference in media technology and innovation Definitions of Broadband, Broadband TV and IPTV Broadband is a means to distribute a variety of different services including television and VoD via two-way communication networks using IP (internet protocol). Broadband is a high-speed, high-capacity data transmission medium that can carry multiple signals by dividing the total capacity into multiple channels Broadband Television (BTV) is the provision of linear, scheduled television services and Video on Demand (VOD) services over a two-way broadband ifinfrastructure prov iddbided by te lecommun icat ions carr iers to en d consumers, who use the service via a set top box and display, or via an integrated TV receiver. ITU Definition of IPTV: IPTV is defined as multimedia services such as television/video/ audio/text/graphics/data delivered over IP based networks managed to provide the required level of QoS/QoE , security , interactivity and reliability. NOTE: European Commission considers broadband as any network with a capacity higher than 144 kbit/s. (sic!) EBU TECHNICAL - your reference in media technology and innovation Classes of Broadband TV services ItInternet tTl Televi iision IPTV - IP Television Wireless/Mobile TV EBU TECHNICAL - your reference in media technology and innovation BROADBAND STATISTICS EBU TECHNICAL - your reference in media technology and innovation Broadband statistics: Broadband subscribers ppyer country Total broadband subscribers, by country, millions, June 2008 United States Japan Germany United Kingdom France Korea Italy Canada Spain Netherlands Turkey Australia Mexico Poland Sweden Belgium Switzerland Denmark Austria Czech Republic Finland Hungary Portugal Norway Greece New Zealand Ireland Slovak Republic Luxembourg Iceland 0 1020304050607080 EBU TECHNICAL - your reference in media technology and innovation Broadband statistics: Broadband subs per 100 inhabitants OECD Broadband subscribers per 100 inhabitants, by technology, June 2008 40 Other 35 Fibre/LAN Cable 30 DSL 25 20 OECD average 15 10 5 0 Source: OECD EBU TECHNICAL - your reference in media technology and innovation Broadband statistics: Yearly increase in broadband connections OECD Broadband penetration (per 100 inhabitants), net increase, June (2007-2008), by country 7 6 5 4 3 OECD net increase 2 1 0 Source : OECD EBU TECHNICAL - your reference in media technology and innovation IP TELEVISION - IPTV EBU TECHNICAL - your reference in media technology and innovation Conclusions of EBU study on Broadband TV in 2005 In 2004/2005 the EBU set up a Project Group BTV (Broadband Television), chaired by Lieven Vermaele. The results are given in the Article published in the EBU Technical Review in April 2005. Main conclusions: BTV has a great market potential. It is able to provide a bundle of media services (e.g. triple play) including IPTV - managed television services over IP based networks Internet TV – unmanaged television services. These TV services consist of Linear TV (channels) Video on Demand (()VoD) Near VoD and Catch-up TV Scheduled VoD (push overnight) Video Podcasting EBU TECHNICAL - your reference in media technology and innovation IPTV deppyloyments All major western countries and most developed economies have IPTV deployments The world's leading markets for IPTV for now are France (over 4 million subscriptions) Free Orange Neuf Cegetel South Korea (1.8 million subscriptions), Hong Kong Japan Italy, Spain, Belgium, China, Switzerland, Slovenia, Croatia, Scandinavia UK launched IPTV early but has been slow to Significant plans exist in countries such as Poland and Russia. EBU TECHNICAL - your reference in media technology and innovation IPTV services ppportfolio: personalisation and interaction Live TV channels Interactivity Video on Demand Web browsing & email Personal Video Recording E-commerce Push Download Video games EBU TECHNICAL - your reference in media technology and innovation IPTV characteristics Similar service as cable Scalability problem – due to Vertically organised system: IPTV centralised model operator decides on content, Local services – no universal business model, quality level, service user didevices, et c Network bandwidth congestion – Closely managed system competition between different User devices are TV sets or home services networks at home Silo organisation of services Networks are secured, protected IPTV is proprietary – lack of and QoS managed standardisation IPTV offers “broadcast quality” Varying quality – dependence of services – generally high-quality user distance from local pictures including HDTV exchange EBU TECHNICAL - your reference in media technology and innovation IPTV future trends – Enhanced IPTV Integrated triple and quadruple play (TV, phone, internet, mobile) Linking of TV with communications: telephony , chat and videoconference system Phone directory on TV screen and click to dial Call logs on TV screen Direct over IP distribution – no MPEG-2 Transport Stream Multi-component IPTV systems Fast Channel Change – faster zapping times Integration of IPTV with open Internet Integration of IPTV devices into the home networks EBU TECHNICAL - your reference in media technology and innovation Enhanced IPTV – a Follow-Me feature Same media session – sequentially rendered on different devices Use Case: The user starts a video session on a mobile terminal while on bus Pauses the video while walking home Resumes the video session when at home on the in-home main TV screen The user is charged only once – a unique service session EBU TECHNICAL - your reference in media technology and innovation Broadcast requirements for delivery in broadband networks Many broadcasters provide regularly content for IPTV services Live broadcast channels (24/7) Special live events (football matches, rock concerts, Obama’s inauguration) Finished products (films, documentaries, dramas, etc) Broadcast content should always have the same look-and-feel on all platforms and end devices. Broadcaster’ s branding needs to be visible across all platforms. Broadcast content should be repurposed to suit optimally to different displays and pipelines. BdtBroadcast con ttdtbtent needs to be secured dd and prot ttdected. Visibility of broadcasters’ content in programme guides should be appropriate and adapted to media situation in a given market . Broadcasters desire to maintain end-to-end control of signal quality. No filtering of associated services and metadata is allowed. EBU TECHNICAL - your reference in media technology and innovation Evolution from PSTN to a Standardised Architecture From the PSTN… via today’s Triple Play services … to a Standardized Architecture Bac k Office Back Office Back Office Application Application Application Service Delivery/ Service Delivery/ Service Delivery/ Session Control Session Control Session Control Transmission Transmission Transmission Terminals Terminals Terminals EBU TECHNICAL - your reference in media technology and innovation IPTV standardisation Contribution Network Distribution Network Access Networks Home Network Studio Studio IP STB Home Gateway Primary HdHead Fina l Secondary Studio End STB IP Head Ends IP Backbone IP STB Mobile Studio Fixed Studio HN EBU TECHNICAL - your reference in media technology and innovation DVB-IP standardisation Content Providers HNED: Home Network End Device DNG: Delivery Network Gateway SD&S: Service Discovery and Selection Service Provider N BCG: Broadband Content Guide Service Provider 2 CoD: Content on Demand Service Provider 1 Live Broadcast CoD Live Broadcast CoD Live Broadcast CoD SD&S server SD&SBCG server Service inf. SD&SBCG server Service inf. BCG Service inf. Focus of DVB-IP specifica tion SD&S server Service provider inf. IPI-4 NAT IPI-3 IPI-1 Time Delivery Network DNG Home HNED server (Access & Core) DHCP Network DHCP Network Provisioning server DNS EBU TECHNICAL - your reference in media technology and innovation ETSI TS 102 034 (DVB Blue Book 086) DVB-IP first published in 2006 The following functionalities: DHCP (Dynamic Host Configuration Protocol) Network Provisioning Service Discovery Service Provider Discovery SD&S Transport Mechanisms Service Selection and Consumption Qualityy() of Service (QoS) Support of new advanced Video/Audio Codecs (H.264, VC-1) Content Description based on TV Anytime Broadband Content Guide ETSI TS 102 539 (November 2006) Signalling of Logical Channel Numbers Optional Application Layer Forward Error Protection EBU TECHNICAL - your reference in media technology and innovation Hybrid Broadcast-Broadband services (Phil Laven, EBU Multimedia Forum, 22 June 2000) 27,892 17,264 15,999 14,740 13,743 11,566 11,192 10,168 10,080 8,899 EBU TECHNICAL - your reference in media technology and innovation INTERNET TELEVISION EBU TECHNICAL - your reference in media technology and innovation No. 283 (June 2000) 24 EBU TECHNICAL - your reference in media technology and innovation Video Streaming of Obama inauguration across 10 largest ISPs in the US Obama inauguration literally flooded the American internet In the spike backbone traffic in the US increased by (up to 40%) At least two ISPs showed clear failures and traffic drops Flash traffic (TCP port 1935)
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