Manhood Peninsula Destination Management Plan 2011-2015 Manhood Peninsula Destination Management Plan
ManhoodThe Manhood Peninsula Peninsula Partnership
Appledram CP
Donnington CP
Hunston CP North Mundham CP West Itchenor CP
Birdham CP
West Wittering CP
Sidlesham CP East Wittering CP
Earnley CP
Selsey CP
Ordnance Survey Crown Copyright © Licence no LA100018803 - 2 - Manhood Peninsula Destination Management Plan
‘“With so much happening on the Peninsula, and with tourism so crucial here, it feels the perfect moment to have a plan that will help balance the all-important needs of the local community, economy and environment.”’
Adrian Thomas, RSPB
Pagham Harbour - 3 - Manhood Peninsula Destination Management Plan
‘East Head is the fastest moving sand and shingle spit in the UK and has to cope with up to 30,000 visitors a day. Visitor management strategies are imperative to allow this valuable and vulnerable LJVZ`Z[LT[VKL]LSVWHUKÅV\YPZO»
Andrew Lawrence, National Trust Warden, East Head
East Head - 4 - Manhood Peninsula Destination Management Plan Foreward Contents On the south coast of England lies a Peninsula of blue skies, open countryside, beaches and clean water, loved by local people and those who visit. Traditional coastal industries such as IVH[I\PSKPUNHUKÄZOPUNY\IZOV\SKLYZ^P[OUL^LYVULZZ\JOHZZHPSPUNZ\YÄUNHUKKP]PUN 1. Introduction p. 6 and coastal towns and villages sit alongside some of the best wildlife habitats in Europe. 2. The Destination Management Plan Framework p. 7 But - as with all coastal communities and landscapes – time, tide and Man have reshaped The Local Context p. 7 the Peninsula constantly, and now climate threatens to change it even more dramatically. 3. Developing a Sustainable Visitor Economy p. 8 And yet these changes also offer exciting opportunities. Change, if handled sensibly Wise Growth for Tourism p. 8 and sensitively, can have a silver lining. The coastal realignment at Medmerry creates an Place Making Charter p. 9 opportunity to enhance tourism on the Peninsula – and boost the local economy – in a way Developing Local Distinctiveness p. 10 that preserves what people care about but that accentuates the special sense of place here. 4. Understanding the Manhood Peninsula p. 12 The Peninsula Partnership – embracing change, loving nature. The Changing Coastline p. 12 Carolyn Cobbold Going Dutch II - Conclusions and Recommendations p. 13 Project Leader Manhood Peninsula Partnership Integrated Coastal Zone Management p. 17 The Visitor Economy p. 17 Background and Using this DMP =PZP[VY7YVÄSLZHUK,_WLYPLUJL p. 18 This Destination Management Plan (DMP) is intended to dovetail with the wider DMP for Chichester District, and in doing so Places p. 22 provides an overview of the Manhood Peninsula making reference to the key issues relating to the long-term development and sustainability of the visitor economy. The DMP has been commissioned by the Manhood Peninsula Partnership, Walking, Cycling, Horse-riding p. 24 working with Visit Chichester and the University of Chichester. Food and Drink p. 26 The DMP has involved a lengthy consultation process, where local stakeholders have had an opportunity to input their ideas into the strategy process. The project team is grateful to those that attended the planning workshop at the Witterings, Accommodation p. 26 HUK^LOVWL[OH[[OPZ+47Z\P[HIS`YLÅLJ[Z[OLPZZ\LZHUKPKLHZ`V\YHPZLK0[[HRLZWHY[PJ\SHYHJJV\U[VM[OL\UPX\LULLKZ of this special area and seeks to achieve a balance between protecting the environment and enabling a thriving visitor Attractions, Activities, Transport p. 26 economy. Landscape and Environment - Chichester Harbour AONB p. 28 As well as consulting with local stakeholders, the DMP has also drawn from a range of strategy documents to ensure it suitably dovetails with existing policy and management frameworks across the Manhood Peninsula and wider Chichester Landscape and Environment - Pagham Harbour p. 32 District. The DMP has deliberately not sought to duplicate the content of these documents. They have been included as reference points and can be accessed by following the hyperlinks embedded in the publication. Leader Programme p. 34 Finally, the DMP concludes by providing a series of action points intended to provide a basis for effective destination management. The success of these action points will be determined by those with an interest in the visitor economy, and Action Planning p. 35 the future of the Manhood Peninsula coming together to create effective change. The emphasis within the action points 5. PZVUJYLH[PUNH:LUZLVM7SHJL^OPJO\S[PTH[LS`PZVULVM[OLPUOLYLU[Z[YLUN[OZHUKX\HSP[PLZVM[OL4HUOVVK7LUPUZ\SH References p. 38 which needs to be promoted more effectively. 6. Appendix p. 39 Dr Andrew Clegg 7. University of Chichester
- 5 - Manhood Peninsula Destination Management Plan 1. Introduction Aims Objectives Targets
The aim of the Manhood Peninsula Destination To encourage the development of a sustainable To increase total visitor spend but not at the expense of the Management Plan (DMP) is to set out, at a strategic and green tourism economy, which recognises the environment. The Plan may differ from these targets but as level, the aspirations, key issues and actions for wider issues facing the Manhood Peninsula such a starting point the target is set at an annual growth of 2% stakeholders with a responsibility or interest in the as climate change and sea-level rise WLYHUU\TV]LY[OLÄ]L`LHYZ[V ;OPZ^PSSVUS`IL local visitor economy. Set against a background To provide a business development environment achieved through extending the season and targeting appropriate of climate change, sea level rise, and the need to in which the tourism economy is supported and market segments and not from increased visitor number numbers WYV[LJ[[OLZWLJPHSLU]PYVUTLU[HSX\HSP[PLZHUK JHUÅV\YPZO in the high season distinctive character of the Manhood Peninsula, the Establish an agreed framework between the key 0U Z[H`PUN]PZP[VYZWLUK^HZT;VPUJYLHZL[OPZZWLUK principal aim of the DMP is to promote sustainable Z[HRLOVSKLYZMVY[OLKLSP]LY`VMOPNOX\HSP[`]PZP[VY [V TI` tourism development, and provide a suitable vehicle experiences 0U KH`]PZP[VYZWLUK^HZ T;VPUJYLHZL[OPZZWLUK[V to ensure that both the private and public sectors Develop and promote eco/green tourism through TI` work collaboratively to support the wider visitor the appropriate development of access to the To increase the annual volume of trips but not at the expense of economy and protect its environmental assets. natural environment and the outstanding wildlife the environment. The target is therefore set at an annual growth 4VZ[ZPNUPÄJHU[S`^OPSL[OLZ[YH[LN`ZLLRZ[V areas within the project area VM WLYHUU\TV]LY[OLÄ]L`LHYZ[V ;OPZ^PSS enhance the value of the visitor economy, it is Produce a framework which has the support only be achieved through extending the season and targeting recognised that additional visitor numbers to the of stakeholders and that seeks to sustain the appropriate market segments and not from increased visitor Manhood Peninsula during the high season is ZWLJPHSX\HSP[PLZVM[OLHYLH^OPSZ[Z\Z[HPUPUNHUK numbers in the high season not sustainable, and greater emphasis is needed enhancing local communities 2006 staying trips totalled 217,000. To increase this total to on supporting the visitor economy by extending Develop new opportunities to market the area 238,000 by 2016 the season through the effective and sensitive Stimulate development of new and existing 2006 day trips totalled 2.2m. To increase this total to 2.4m by development and marketing of new and existing businesses, in line with the principles outlined in 2016 ;VLZ[HISPZOZWLJPÄJ4HUOVVK7LUPUZ\SHLTWSV`TLU[LZWLJPHSS` products, such as walking and cycling, local the DMP tourism) data by 2013 MVVK^PSKSPMLZJLUPJX\HSP[`HUK[OLHJJLZZ 7YVK\JLUL^ZL[ZVMX\HSP[`KH[H[VHZZPZ[[OL ,Z[HISPZOZWLJPÄJ[V\YPZTQVI[YHPUPUNHUKI\ZPULZZTHUHNLTLU[ and recreational opportunities presented by the planning process opportunities by 2015 realignment of the coastline at Medmerry. To increase occupancy levels in tourist accommodation across a wider season
- 6 - Manhood Peninsula Destination Management Plan 2. The Destination Management Plan Framework The Local Context Reference Enhancement Themes Tourism spending on the Manhood Peninsula accounts for 49% of total tourism spending across Chichester District. Given the VisitChichester ZPNUPÄJHUJLVM[OL]PZP[VYLJVUVT`[OLÄYZ[ZLJ[PVUVM[OL+47 Enhancement Theme 2: KL[HPSZOV^[OL4HUOVVK7LUPUZ\SH+47YLÅLJ[Z^PKLYWVSPJ` Industry Competitiveness frameworks for tourism, sustainability and economic development. View The DMP for Chichester District provides the strategic context for the Manhood DMP, which itself integrates with the existing policy Enhancing Excellence framework adopted by Chichester District Council, and is designed Destination Management Plan for Chichester and District 2010-2015 to capitalise on the strengths and develop the weaknesses of the destination, and concentrates on three key areas or Enhancement Enhancement Theme 1: Themes, which are central to the development of the visitor economy The Visitor Experience VISIT CHICHESTER (2010), Enhancing on the Manhood Peninsula: Excellence - Destination Management Plan for Chichester and District, Visit Chichester, Chichester. The visitor experience is about the areas our customers engage ^P[OHUKPUJS\KLZJ\Z[VTLYZLY]PJLX\HSP[`THUHNLTLU[HUK research Destination marketingMVJ\ZLZVUJYLH[PUNH\UPX\LKLZ[PUH[PVU Enhancement Theme 3: Destination Marketing proposition, attracting new visitors and retaining existing ones Industry competitiveness KLHSZL_WSPJP[S`^P[OYLX\PYLTLU[ZMVY business support and advice, as well as developing a sustainable tourism industry Enhancement Theme 1: The Visitor Experience The aims of the DMP are to: Priority 1: Product Development To promote an environment in which the tourism industry can Priority 2: Customer Service and Quality ÅV\YPZO Management To provide the conditions to deliver a world-class visitor Priority 3: Research and Monitoring experience ;V[HRLHZOHYLPUZ\Z[HPUPUN[OLZWLJPHSX\HSP[PLZ[OH[THRLZ Enhancement Theme 2- Industry Competitiveness *OPJOLZ[LY+PZ[YPJ[H\UPX\L^VYSKJSHZZKLZ[PUH[PVU To develop new opportunities for market and product Priority 4: Business Advisory and Support development in the City and the rural and protected landscapes in the District Priority 5: Developing a Sustainable Tourism 0UK\Z[Y` To act as a catalyst to stimulate the development of existing and new businesses Enhancement Theme 3 – Destination Marketing To ensure that Chichester District’s environmental integrity is maintained and enhanced Priority 6: Marketing and Communications To contribute to sustaining and enhancing local communities
- 7 - Manhood Peninsula Destination Management Plan 3. Developing a Sustainable Visitor Economy on the Manhood Peninsula Wise Growth for Tourism VERB: Taking Action The VERB Model Sustainable development which places a The principles for Wise Growth are best clear emphasis on environmental issues Visitor encapsulated in the VERB model which is central to the DMP for the Manhood OPNOSPNO[Z[OLLX\P[HISLYLSH[PVUZOPW 7LUPUZ\SHHUKYLÅLJ[Z[OLZ[YH[LN`VM between the Visitor, the Environment in Wise Growth advocated by Visit Britain which it all takes place, the Residents that (2011). This is underpinned by three core host them, and the Businesses that serves principles, all of which are critical to the them. development of the visitor economy on the Manhood Peninsula: The aim of the DMP is to articulate Environment Environmental local VERB circumstances and through t Take advantage of the beautiful partnership with the local tourism industry landscapes but protect them for the and related organisations and stakeholders, future create a strategy which aims to: t Make the most of England’s conservation areas, natural habitats and wildlife but Welcome, involve and satisfy visitors ensure that it is not spoilt Residents Business t t Encourage resilience in tourism t 7YV[LJ[YLÅLJ[HUKLUOHUJL[OLSVJHS I\ZPULZZLZ"^LSP]LPUHÄUP[L^VYSKHUK environment need to ensure wise use of our resources t ,UNHNLHUKILULÄ[HSSOVZ[YLZPKLU[Z Case Study ‘Bringing together these different interests, and Economic t (JOPL]LHWYVÄ[HISLWYVZWLYV\ZHUK the people and organisations that represent t Encourage competitive tourism OPNOX\HSP[`PUK\Z[Y` Sustainable tourism management businesses that operate successfully in the New Forest them, is essential. This requires both leadership A case study t Ensure tourism gives something back The VERB concept is extremely simple and and good governance; to exercise control, (economically) to the local economy can be used by agencies, businesses and identify issues and make decisions that will t Create and strengthen the number View government as a means of making tourism HUKX\HSP[`VMSVJHSQVIZZ\WWVY[LKI` an integral part of sustainable development, positively affect those who make tourism work tourism, and recapturing a sense of local community on the ground. This is not just for destination t 4HRLZ\YL[OLILULÄ[ZVM[V\YPZTHYL seen by local communities in which it JVU[YVSYLZPSPLUJLÄUHUJPHSPUKLWLUKLUJL managers, community engagement groups or HUKWYPKL[OH[^PSSPTWYV]LIV[O[OLX\HSP[` takes place associations; this can be utilised by strategists, Working for people and places in rural England of life and the visitor experience. policy makers and operational staff alike’ Socio-Cultural COUNTRYSIDE AGENCY (2002), Sustainable t Ensure the visitor experience is safe, Tourism in the New Forest, Countryside ‘The interpretation of Wise Growth ZH[PZM`PUNHUKM\SÄSSPUN Agency, London. will inevitably be different in t Get local people involved in tourism development each destination but will result t Ensure tourism maintains and in a sector that has a prosperous Z[YLUN[OLUZ[OLX\HSP[`VMSPMLPU future – economically, socially and communities t Authentic and distinctive parts of England environmentally’ HYL\UPX\LRLLW[OLTZWLJPHSMVY]PZP[VYZ and residents - 8 - Manhood Peninsula Destination Management Plan 3. Developing a Sustainable Visitor Economy on the Manhood Peninsula The Place Making Charter The Place Making Charter ;OL+47HSZVYLÅLJ[Z[OLRL`WYPUJPWSLZVM ‘Place Making – a Charter for destination management the Place Making Charter, which has been ;OLÄ]LWYPUJPWSLZVML_JLSSLU[KLZ[PUH[PVU management are: aims to raise aspirations and foster positive developed to help realise the economic, collaboration with key organisations and stakeholders LU]PYVUTLU[HSHUKZVJPHSILULÄ[ZVMH 4VMRGMTPIW - Integrate The Charter provides a set of five principles and activities which can thriving visitor economy where a focus on underpin the creation, management and support of excellent destination in a local area to make these aspirations a reality’ management within a particular area. It calls on all organisations to contribute to making the Charter principles a reality and can be used destination management and development with other key players to define priorities, roles and responsibilities Whilst many organisations will immediately embrace the principles of the Charter, it is recognisedny organisations that for a number will immediately they may be embrace aspirational. the principles Local authorities of the Charter, wishing to signised the that Charter, for a number but requiring they may further be aspirational. information Local and authoritiesbest practice - Inform on how the signprinciples the Charter, can be butput requiringinto practice further can informationrefer to the guidanceand best practicenotes is essential. attached, andprinciples also the Localcan be Government put into practice Association. can refer to the guidance notes . also the Local Government As ;OL*OHY[LYWYVTV[LZJVU[PU\V\ZX\HSP[` 8LI´ - Innovate ZITVMRGMTPIWSJ I\GIPPIRXHIWXMREXMSRTVMRGMTPIWSJTVMRGMT improvement and provides a core set QEREKIQIRXEVI HIWXMREXMS RXEVI of principles to be championed by -RXIKVEXI - Invest -RJSVQ -RRSZEXI stakeholders in a destination - recognising -RZIWX [OH[WSHJLZHYL\UPX\L - Improve -QTVSZI ;OLZWLJPÄJHPTZVMºPlace Making - A Charter for Destination Management’ as PKLU[PÄLKI`7HY[ULYZMVY,UNSHUKHYL to encourage: ‘Local authorities have a vital role to play in t Awareness [VPUÅ\LUJLWYPVYP[PZH[PVU leading and co-ordinating destinations and by national and regional bodies, local creating and maintaining safe and attractive authorities, and businesses places for local people and visitors’ t Clarity - roles and responsibilities of key players t Focus - on destination management Reference and place-shaping t Partnership - encourage and foster collaboration in a fragmented sector 4PEGI1EOMRK B$IBSUFSGPS t Improvement - drive continuous EFTUJOBUJPO X\HSP[`PTWYV]LTLU[ View NBOBHFNFOU
The Place Making Charter provides a simple framework to again help the sustainable development of the visitor TEVXRIVWJSVIRKPERHGSQ economy on the Manhood Peninsula. PARTNERS FOR ENGLAND (2010), Place Making - A Charter for Destination Management, Partners for England, London.
- 9 - Manhood Peninsula Destination Management Plan 3. Developing a Sustainable Visitor Economy on the Manhood Peninsula Developing Local Distinctiveness Case Study: Forest of Bowland - Local Distinctiveness is integral to the Place Making Charter, and provides an important means of giving a Sense of Place Project destination a competitive advantage. As part of its commitment to supporting sustainable tourism the Area of Outstanding Natural Beauty (ZPKLU[PÄLKI`[OL+LZ[PUH[PVU4HUHNLTLU[;VVSRP[+4; (AONB) Unit used the concept of a Sense of Place to Local Distinctiveness can: achieve several aims: t Provide a strong foundation for effective marketing ;VHNYLLVUHUKWYVTV[L[OLZWLJPHSX\HSP[PLZVM the Forest of Bowland t Provide a means to engage the industry, local residents and other civic and public agencies To provide consistent messages for all partners to use t Give shape and coherence to the range of visitor information on offer To increase awareness of what the area has to offer to visitors t Drive the direction and content of product development To develop a greater understanding of the With reference to the DMT, local distinctiveness can draw geographical area covered by the AONB, and on any of the following: to create a loyalty to this area by residents and visitors t Natural features - the landscape, characteristic habitats, vegetation, wildlife, beaches and coastline Working with local stakeholders, information about the Forest of Bowland was compiled into a Sense of t Man-made features - the urban landscape, HYJOP[LJ[\YHSZ[`SLZI\PSKPUNTH[LYPHSZÄLSKIV\UKHYPLZ Place Toolkit which was designed to help local tourism visitor attractions, and historical sites businesses better understand the character and ZWLJPHSX\HSP[PLZVM[OL-VYLZ[VM)V^SHUK(65)HUK ‘Local distinctiveness is a combination of the t Heritage, culture and traditions - history, famous to develop a Sense of Place for their own business. things that give a place its unique character...it people (both living and past), cultural mix, events, offers visitors a compelling story about a place festivals, music, dialects, and the arts 0U[OL-VYLZ[VM)V^SHUK(65)H:LUZLVM7SHJLJHU be summarised as: and highlights the differences between one t Produce and industries - food and drink, crafts, shops place and another. It stimulates the wish to visit HUKTLHUZVMWYVK\J[PVUZ\JOHZMHYTPUNÄZOPUN A place to enjoy and keep special mining and industrial manufacture and experience a destination, recommend it to Delicious local food and drink friends and family and to return1’ Developing local distinctiveness is a clear priority area for A landscape rich in heritage the Manhood Peninsula, with opportunities to capitalise on [OLOPNOSHUKZJHWLX\HSP[`HUK[OLYLZWVUZLZ[VZLHSL]LS A living landscape Reference: change, such as the Medmerry managed realignment. 1 Wild open spaces DESTINATION MANAGER’S TOOLKIT (2010), 2G: 0KLU[PM`PUNHUK+L]LSVWPUN3VJHS+PZ[PUJ[P]LULZZ, www. Case Study: Know Your North Pennines A special place for wildlife insights.org
- 10 - Manhood Peninsula Destination Management Plan 3. Developing a Sustainable Visitor Economy on the Manhood Peninsula The Local Distinctiveness Assessment Matrix Case Study Aspect Assessment TestEconomic Potential Essential Considerations
Sense of Place Toolkit Natural Features Degree of distinctiveness - nationally important, High potential somewhere like the Lake District Vulnerability - how robust is it? regionally important, of local interest? and the North Norfolk Heritage Coast, where Landscape/Habitat/Coastline the other aspects of local distinctiveness derive Management arrangements, if 0ZP[VMZ[HUKHSVULPU[LYLZ[VYKVLZP[HSZVPUJS\KL from the managed landscape. Otherwise, local any. Funding arrangements. View aspects of cultural identity, man-made structures distinctiveness based on natural features would Land ownership. Access and manufactured produce? need to be part of a package. YLZ[YPJ[PVUZ0Z[YHMÄJHJJLZZH FOREST OF problem? Quality and availability BOWLAND Area of Outstanding Natural Beauty of visitor infrastructure e.g. accommodation.
FOREST OF BOWLAND AONB (2004), Sense of Place Toolkit, Forest of Bowland AONB. Cultural Identity Are cultural activities genuine and thriving or is it High potential somewhere like Stratford-Upon- What are the likely visitor HºTHU\MHJ[\YLK»L]LU[& Avon, Oxford, Malvern, Hay-on-Wye. management issues? Funding Events/Language/Dialects/ arrangements. Seasonality, e.g. Famous Person(s)/Traditions/ Quality of the environment in which the events May be more suitable as an add-on extra to other festival in the shoulder season. Dress take place - how well is this managed? aspects of local distinctiveness. Case Study 0ZP[HZ[HUKHSVULVYSPURLKHJ[P]P[`& -\UKPUNHUKX\HSP[`^PSSILHUPZZ\L Quality standards - amateur or professional?
Man-Made Structures Local/international designation. High potential in many places, provided that high Funding/grant arrangements. X\HSP[`LU]PYVUTLU[HUKW\ISPJYLHSTPZHJOPL]LK (JJLZZPIPSP[`[YHMÄJ sense of place toolkit Level of protection - Conservation Area, arweinlyfr naws am le Historic places/Townscapes/ management and access. Site View Architecture/Ancient Monument/ protected buildings. Stronger if local distinctiveness is linked to cultural ownership and management. Other Cultural Heritage identity and industries, food, drink, and craft. Quality of the public realm as a setting. 0U[LYWYL[H[PVU Uncontrolled access could be a problem and Can it be interpreted? destination management measures may be necessary. WALES TOURIST BOARD (2005), Sense of Place Toolkit, WTB Food, Drink, Crafts Degree of local specialism. Low potential in its own right. Needs to be linked 0TWHJ[VMLU]PYVUTLU[HSOLHS[O [VX\HSP[`THUTHKLZ[Y\J[\YLZHUKJ\S[\YHS and safety regulations. Needs Craft/Artefacts/Food/Drink How easy will it be for the consumer to eat it/ identity. May be more viable as a subsidiary part of high throughput of customers. carry it away? an attraction. Seasonality and capacity. How robust/light/small is it?
Primary Manufacturing & Traditional activities. May have limited potential for many modern Accessibility for public. Cultural Industries industries. Some areas have potential for Health and safety regulations. Visually/physically striking. exploiting the heritage of former manufacturing Seasonality. Clear impact on character of place PUK\Z[YPLZLNTPUPUNKVJRZ-HYTPUNHUKÄZOPUN probably an under-exploited resource.
[Source: GRANT, M., HUMAN, B. AND LE PELLEY, B. (2002), Destinations and Local Distinctiveness, 0UZPNO[Z, Volume 14, English Tourism Council, London, pp. A21-A28]
- 11 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula The Changing Coastline Reference The Aims of the Manhood Peninsula Without doubt, the biggest challenge, and perhaps opportunity, facing the Manhood Peninsula is that of managing coastal change, and this issue is Partnership are: central to long-term management and development of the visitor economy on the Manhood Peninsula. To ensure the sustainable development of the 7LUPUZ\SHMVY[OLILULÄ[VMM\[\YLNLULYH[PVUZHUK /DUJHDUHDVRIWKH0DQKRRG3HQLQVXODDUHOHVVWKDQÀYHPHWUHVDERYH to consider long-term issues, including climate VHDOHYHODQGDUHFRQVHTXHQWO\DWFRQVLGHUDEOHULVNRIÁRRGLQJ7KHORQJ change WHUPLPSDFWVRIFOLPDWHFKDQJHDUHOLNHO\WRLQWHQVLI\WKLVULVNWKURXJKD FRPELQDWLRQRIULVLQJVHDOHYHOVKLJKZDWHUWDEOHVLQFUHDVLQJVWRUPLQWHQVLW\ To improve and promote inter-sectoral integration, DQGSUHFLSLWDWLRQLQWHQVLW\7KHVLWXDWLRQRQWKH0DQKRRG3HQLQVXODLV co-ordination, communication and understanding FRPSRXQGHGE\SRRUGUDLQDJHZKLFKLVSURYLQJLQDGHTXDWHWRFRSHZLWK between those involved in the Manhood Peninsula LQFUHDVHGOHYHOVRIUXQRIIGXULQJHSLVRGHVRIKHDYLHUUDLQIDOO To provide opportunities for wider community COBBOLD, C. AND SANTEMA, R. (2001), 0UHNYV\WVM)YP[PZOHUK+\[JOWSHUUPUNL_WLY[ZVUJVHZ[HSHUK participation and interaction Enhancing Excellence - Going Dutch on the Manhood Peninsula, Manhood Peninsula ^H[LYTHUHNLTLU[]PZP[LK[OL4HUOVVK7LUPUZ\SHMVYHÄ]LKH`^VYRZOVW To adopt a proactive approach to addressing the Partnership, Selsey. Their task was to formulate ideas about a sustainable integrated planning effects of climate change approach for the future of the Manhood Peninsula. The outcome of this To develop and facilitate guidelines, strategies WYVJLZZ^HZºGoing Dutch on the Manhood Peninsula’ a report which HUKHJ[PVUWSHUZ[VWYV[LJ[HUKILULÄ[[OL provided a comprehensive overview of the character of, and major issues Peninsula facing the Manhood Peninsula. Within this report the Manhood Peninsula was KLÄULKHZHºmicrocosm of the entire south east’ as a result of the many The explore and research different options and JYP[PJHSWSHUUPUNPZZ\LZP[MHJLZPUJS\KPUNJVHZ[HSLYVZPVUÅVVKPUNOV\ZPUN ways of working together pressures, areas of environmental sensitivity, poor infrastructure, and a climate-sensitive economy based on tourism, agriculture and horticulture.
4VZ[ZPNUPÄJHU[S`[OLÄYZ[.VPUN+\[JO^VYRZOVWGoing Dutch I) was COBBOLD, C. AND SANTEMA, R. (2008), instrumental in the creation of the Manhood Peninsula Partnership (MPP) ‘You are living in a dynamic environment. It’s in your .VPUN+\[JO00;V^HYKZH:HMLHUK HUKV\[SPULKHZLYPLZVMºIS\LZR`»ZJLUHYPVZMVY[OLM\[\YLVM[OL4HUOVVK hands to provide a direction for development in the Sustainable Future of the Manhood Peninsula, Peninsula, with the aim of helping the host community to understand the Manhood Peninsula Partnership, Selsey. complexities and costs of coastal defence and spatial planning as well as areas that will allow you to prosper, allow your children helping local authorities and agencies appreciate the concerns and wishes of to have new, economic opportunities, to maintain the residents. wonderful climatic and landscape conditions that you 0U1\UL [OL4HUOVVK7LUPUZ\SH7HY[ULYZOPWVYNHUPZLKHZLJVUK enjoy. This is one of the last remaining open areas of workshop (Going Dutch II) in response to the Draft East Head to Pagham freedom, and choice and serenity in this part of the Harbour Coastal Defence Strategy (CDS). Coastal, infrastructure and planning coastline. This is tremendously valuable. It is in your specialists from the Netherlands and the UK reviewed the draft strategy and L_WSVYLKV[OLYVW[PVUZW\[MVY^HYKI`SVJHSYLZPKLU[Z;OLZ\IZLX\LU[YLWVY[Z hands to work with that, and the natural processes, to MYVT.VPUN+\[JO0HUK.VPUN+\[JO00WYV]PKLHUH\[OVYP[H[P]LV]LY]PL^VM create a new and exciting future’ the key issues facing the Manhood Peninsula, and provide an important basis Professor Peter Burbridge, Director of the Centre for from which to consider the development of a DMP. Tropical Coastal Management, Newcastle University Photo courtesy of CHC
- 12 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula Going Dutch II - Themes and Recommendations >OPSLKL[HPSLKPU[OL.VPUN+\[JO00YLWVY[ [OLRL`[OLTLZHUKYLJVTTLUKH[PVUZHYLYLMLYYLK[VOLYLHZ[OL`WYV]PKLHUPUP[PHSZ[HY[PUNWVPU[HNHPUZ[^OPJO[VJVUZPKLY[OLKL]LSVWTLU[ of the DMP.
Key Issues Priorities for Action
Unique Area Holistic Approach Work Together ;OLHYLHOHZ\UPX\LMLH[\YLZ[OH[ZOV\SKILPUJVYWVYH[LK Coastal defence must be looked at holistically, i.e. in an Local authorities and local people should work more closely into a long-term vision and plan for the area. For example, integrated manner: from Pagham to East Head and including together, using the MPP as a vehicle for further cooperation the Manhood Peninsula is one of the last stretches [OLOPU[LYSHUK"KVU»[KP]PKL[OLJVHZ[PU[VWHY[ZHUKÄUK between all relevant parties. Use the area’s economic of undeveloped coastal areas between Brighton and HZVS\[PVUMVYLHJOWHY["VYL_WLJ[SHUKV^ULYZ[VÄUHUJL potential (tourism, recreation and agriculture) to justify and 7VY[ZTV\[O0[IVHZ[ZÅH[ZHUK`ILHJOLZHYLSH_LK their own solutions. Even when you look holistically it might ÄUHUJLWHY[VM[OLULJLZZHY`JVHZ[HSKLMLUJLZ atmosphere, very good agricultural land, outstanding light be that you need different defence options for different and climate. The protected landscapes within Chichester and stretches, but that decision should be based upon a wider Pagham Harbours also offer a high potential for tourism. perspective. Long-Term Vision The Area’s Potential Hard or Soft Sea Defences With a vision for the area, which looks ahead and maximises The Manhood Peninsula should be marketed and branded Be aware that this area, which is not densely populated the area’s potential you have a better judgement about the more, bringing it to the attention of a wider range of people HUKOHZKPMÄJ\S[`H[[YHJ[PUNUL^PUK\Z[Y`VYUVU[V\YPZ[ type of coastal defence and management necessary for the who could bring more money into the area. Think of based commercial activities, is unlikely to be able to justify area’s economy and environment. marketing the area’s products, which can be food products HUL_WLUZP]LOHYKºL]LYSHZ[PUN»ZLHKLMLUJL\USLZZP[PZ Z\JOHZ:LSZL`ZLHMVVKI\[HSZVºWYVK\J[Z»SPRLJSLHU going to be developed for more housing and business. HPYIYPNO[SPNO[NVVKJSPTH[LZHUK`ILHJOX\HSP[`VMSPML 0[ZNLVNYHWOPJHSZOHWL[OH[VMHWLUPUZ\SHHUKWVVY Experiment etc. Make sure that visitors stay for longer than just a day; road infrastructure is unlikely to attract large employers encourage the creation of more facilities such as hotels and or businesses and too much development will mean the Be brave and innovative: try an experiment with no-regret B&Bs, holiday homes, restaurants, cycle ways, surf, beach HYLH^PSSSVZLP[Z\UPX\LZLSSPUNWVPU[ZPLP[ZLU]PYVUTLU[HS measure such as feeding the coast with sand and shingle. HUKKP]PUNMHJPSP[PLZOVYZLYPKPUNÄZOPUNL[J features) and it will become “one of many”. 0[^V\SKILSLZZL_WLUZP]L[OHUV[OLYVW[PVUZHUKTPNO[IL OPNOS`ILULÄJPHS[V[OL^OVSLHYLHMYVTHZHML[`WVPU[VM Reducing Divide Meanwhile, the fact that the land is sinking and sea levels view, economically, environmentally). are rising will mean that defences will always need constant ;OLHYLHPZKP]PKLKPU[V[^VWHY[Z![OLTVYLHMÅ\LU[^LZ[LYU maintenance, at some stretches of coastline more than at part with Chichester Marina, and the harbour villages of others. Maintenance costs of hard sea defences will be more +LSS8\H`)PYKOHT0[JOLUVY>LZ[>P[[LYPUNWS\Z[OLZHUK` because there will be more resistance to the natural forces. beaches at East Head / West Wittering; and the less wealthy eastern part with Selsey, East Wittering, Bracklesham, and Main Economic Forces the greenhouse area of Almodington. By investing in and \WNYHKPUN:LSZL`HUKLZ[HISPZOPUNNVVKX\HSP[`[V\YPZ[ Tourism and agriculture are the main economic forces at the attractions, e.g. a lobster and crab restaurant with stunning moment. They should both be developed together with the views across the sea, plus creating cycle ways all over the JVHZ[HUK[OLSHUKZJHWLMLH[\YLZ[VWYV]PKLT\[\HSILULÄ[Z Peninsula, you will encourage movements from one part to the other and mix the two, which will strengthen the area as a whole.
- 13 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula *VHZ[HS*OHUNL7H[OÄUKLY7YVQLJ[ Medmerry Managed Realignment (ZWHY[VM[OLUH[PVUHS*VHZ[HS*OHUNL7H[OÄUKLY7YVQLJ[*OPJOLZ[LY Coastal areas are prone to change and always have been. +PZ[YPJ[*V\UJPS^HZH^HYKLK HM[LYKLTVUZ[YH[PUNPUUV]H[PVUPU This imposes considerable challenges and threats for local dealing with communities facing the threat of coastal erosion. While not people. But with careful planning and creativity, some change used for the direct funding of sea defences, monies are used to support JHUIL[\YULK[VILULÄ[ communities to adapt to coastal change and erosion. What is likely to be the largest change of our generation ;OYV\NO[OPZ^VYR[OL7H[OÄUKLY7YVNYHTTLPZPU[LUKLK[V! on the Manhood Peninsula is at Medmerry. Lying between Selsey West Beach and Bracklesham, it is one of the 0TWYV]L\UKLYZ[HUKPUNVMOV^JVHZ[HSJVTT\UP[PLZJHUHKHW[ Z[YL[JOLZVMJVHZ[SPULTVZ[H[YPZRVMÅVVKPUNPUZV\[OLYU [VJVHZ[HSJOHUNLHUK^OH[[OLJVZ[ZHUKILULÄ[ZVMKPMMLYLU[ England. Following extensive public consultation, the approaches are; and Environment Agency recommended managed realignment Provide practical lessons and examples that can be shared with other of the coast here. This is where the Agency builds new practitioners, particularly on community adaptation planning and defences inland from the coast and allows a new intertidal engagement and delivery of adaptive solutions. area to form seaward of these defences. This scheme, which is due to be in place by the end of 2012, will provide a much MPP, working with the independent national charity CoastNet, and the PTWYV]LKZ[HUKHYKVMWYV[LJ[PVUHNHPUZ[ÅVVKPUNMVYTHU` Manhood Peninsula Steering Group, are working with CDC to deliver homes. different elements of the project: The Medmerry scheme will also create new and attractive A “Coastal Literacy” Programme led by the independent national wildlife habitat to replace internationally-important areas that charity CoastNet, to produce web-based learning, information are being lost elsewhere in the Solent. As the tide begins to TH[LYPHSZHUKV[OLY[VVSZ[VLX\PWSVJHSWLVWSL^P[O[OLRUV^SLKNL LIIHUKÅV^[OYV\NO[OLUL^OHIP[H[P[ZOV\SKZVVUILJVTL and understanding needed to participate in adaptation decision- alive with the sounds of curlews and lapwings. making And this is where changes can become opportunities for Funding to investigate the formation of a community owned Reference local communities too. With new walking, cycling and coastal trust for Selsey, including comprehensive feasibility studies, bridle routes being created as part of the scheme, local with a view to this trust potentially overseeing a series of coastal communities will have better ‘green access’ links and regeneration projects, owned by the community. amenity, and it will be an extra offer for visitors too. It has Environment Agency in partnership with Money towards improving access and enjoyment of the coast such as the potential to help extend the shoulders of the tourism the replacement of the Fishermen’s and Divers’ Ramp at East Beach industry at those quiet times of year when it is vulnerable. in Selsey. planning These ideas need careful handling - such developments need $VPDOOJUDQWVIXQGIRUUHVLGHQWVDQGFRPPXQLW\JURXSVZLWKLGHDVDQG for the future to be managed sustainability, balancing the opportunities with sensitivity towards local residents and the environment. Get it SURMHFWVIRUUHODWLQJWRDGDSWLQJWRFRDVWDOFKDQJH YPNO[HUKHSSJHUILULÄ[ A map showing the proposed Medmerry managed
Pagham to East Head realignment is provided overleaf. draft coastal defence strategy Summary document ‘it is about recognising that the shape of our 2CHICHESTER DISTRICT COUNCIL, JVHZ[SPULPZUV[Ä_LK"I\[PZZ\IQLJ[[VJVUZ[HU[ ARUN DISTRICT COUNCIL AND THE change which will only increase as our climate ENVIRONMENT AGENCY (2008), Planning for the Future - Pagham to East Head Draft 2 changes ’ Coastal Defence Strategy, CDC, Chichester.
- 14 - Manhood Peninsula Destination Management Plan Medmerry ManagedRealignmentProposals -OpportunitiesforNewRecreational Access Proposed Access Arrangements The coastal path will form a Public Right of Way, using the Environment Agency Position of paths access track behind the embankment. to be agreed Access for disabled people to view point. The proposed cycleways and bridleways will be permissive and will use the Position of paths Environment Agency access tracks as B to be agreed shown.
B !!!! B !!B B! Æü A short length of Public Right of Way will be B ! !! Æü !B B! B ! created along the top of the bank from where ! ! ! B! existing footpath 70 meets the embankment B ! B B ! !B !
B ! B! south west of Great Ham Farm going eastwards ! ! B V# ! ! B ! to where it joins up with the coastal path. ! ! !! !! !!! ! !!! B B !! !!B ! ! ! !! The access to the view point south-east of ! B B!! !! ! !B! ! ! Easton Farm will also be a Public Right of Way. !! "c
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! B ! ! !! ! c" New Cycleway ! ! "c!! New Cycleway ! ! ! All the other footpaths will be permissive.
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! ! ! ! ! ! !! ! ! ! ! ± ! ! ! 0125 250 500 750 1,000 ! Meters ! ! This map is reproduced from Ordnance Survey ! material with the permission of Ordnance Survey ! on behalf of the controller of Her Majesty's ! Stationary Office © Crown copyright. ! ! Unauthorised reproduction infringes Access for disabled people! Crown Copyright and may lead to prosecution or ! civil proceedings. ! to be considered during ! Environment Agency. 100026380. [2010] ! detailed design. ! ! Project title: Medmerry Managed Realignment ! ! Drawing B1384900-PA-017A Originator E. Stella Approved R. Traynor - 15 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula Integrated Coastal Zone Management Reference Planning in the Coastal Zone 0U[LNYH[LK*VHZ[HSAVUL4HUHNLTLU[0*A4PZHJVYLLSLTLU[^P[OPU[OL*VHZ[HS *OHUNL 7H[OÄUKLY 7YVQLJ[ >VYRPUN PU WHY[ULYZOPW ^P[O YLZPKLU[Z LTWSV`LYZ The aim of policies for managing coastal change through the planning system is to ensure that coastal coastal users and local government the principal objective is to achieve communities continue to prosper and adapt to coastal Z\Z[HPUHIPSP[`PU[OLMHJLVMJSPTH[LJOHUNLHUKJVUZLX\LU[JVHZ[HSJOHUNL change. This means planning should: The following approaches are being pursued: Ensure that policies and decisions in coastal areas are based on an understanding of coastal change ,Z[HISPZOPUNHU0*A4NYV\WJVTWYPZLKVM477TLTILYZSVJHSI\ZPULZZLZ over time; marine user groups, government bodies including Chichester District Prevent new development from being put at risk Council, the Environment Agency, Natural England from coastal change by: a) avoiding inappropriate development in areas ;OLKL]LSVWTLU[VMHU0*A4ZWH[PHSWVSPJ`MVY[OL4HUOVVK7LUPUZ\SH that are vulnerable to coastal change or any development that adds to the impacts of physical ;OLKL]LSVWTLU[VMHU0*A4ZWH[PHSWSHUMVY[OL4HUOVVK7LUPUZ\SH;OPZ changes to the coast; and 1DEFRA (2008), A Strategy for Promoting an ^PSSILHIYVHKIY\ZOHWWYVHJOZ[H[PUNKLZPYLKHWWYVHJOLZ[V0*A4VU b) directing development away from areas 0U[LNYH[LK(WWYVHJO[V[OL4HUHNLTLU[VM [OLWLUPUZ\SH0[^PSSJVTTLU[VUHYHUNLVMPZZ\LZHZKP]LYZLHZ[YHUZWVY[" vulnerable to coastal change; Coastal Areas in England, DEFRA, London. marine life and the environment; wildlife and the environment; tourism, Ensure that the risk to development which is, employment and economic prosperity exceptionally, necessary in coastal change areas ILJH\ZLP[YLX\PYLZHJVHZ[HSSVJH[PVUHUKWYV]PKLZ Planning shapes the places where people live and Examining coastal and land based policies in the area to feed back local work and the country we live in. It plays a key role Planning shapes the places where people live and Z\IZ[HU[PHSLJVUVTPJHUKZVJPHSILULÄ[Z[V in supporting the Government’s wider economic, work and the country we live in. It plays a key role social and environmental objectives and for in supporting the Government’s wider economic, experience to DEFRA about successes and failures in these areas sustainable communities. social and environmental objectives and for communities, is managed over its planned lifetime; sustainable communities and Ensure that plans are in place to secure the long term sustainability of coastal areas2. ‘Integrated Coastal Zone Management means adopting a joined-up
Planning Policy Statement 25: Planning Policy Statement 25 Supplement: PLANNINGDevelopment and Flood Risk PLANNINGDevelopment and Coastal Change approach towards the many different interests in coastal areas – both Practice Guide on the land and at sea. It is the process of harmonising the different Revised March 2010 March 2010 policies and decision-making structures, and bringing together coastal stakeholders to take concerted action towards achieving common goals. Integrating the many different interests effectively means we can look at the coast in a holistic way’1 DEPARTMENT OF COMMUNITIES AND LOCAL GOVERNMENT (2010), PP25 - Development and Flood Risk, HMSO, London.
2DEPARTMENT OF COMMUNITIES AND LOCAL GOVERNMENT (2010), PP25S - Development and Coastal Change Practice Guide, HMSO, London.
Photo courtesy of CHC/Matt Simmons - 16 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula The Visitor Economy Key HeadlineFiguresforManhoodTourism in2009 473,600 YLVLWRUQLJKWV 7KH*RLQJ'XWFK:RUNVKRSVKLJKOLJKWHGWKHYLWDOUROHRIWRXULVPRQWKH0DQKRRG3HQLQVXOD 5HFHQWVWDWLVWLFVIURP7RXULVP6RXWK(DVW UHLQIRUFHWKHLPSRUWDQFHRIWKHWRXULVPDQGLWV 53% of Chichester District Total FRQWULEXWLRQWRWKHZLGHUYLVLWRUHFRQRP\DFURVV&KLFKHVWHU'LVWULFW YLVLWRUQLJKWVVSHQW 7RWDOH[SHQGLWXUHE\YLVLWRUVWRWKH0DQKRRG3HQLQVXODLVHVWLPDWHGWRKDYHEHHQLQWKH 1,877,600 UHJLRQRI LQ 59% of Chichester District Total ([SHQGLWXUHRQERDWVDQGVHFRQGKRPHVDQGRQJRRGVDQGVHUYLFHVSXUFKDVHGE\IULHQGV DQGUHODWLYHVYLVLWRUVZHUHVWD\LQJZLWKRUYLVLWLQJҊRWKHUWULSH[SHQGLWXUHҋJHQHUDWHGDIXUWKHU £140,164,000 VSHQWE\VWD\LQJYLVLWRUV WRWDO H[SHQGLWXUHDVVRFLDWHGZLWKRYHUQLJKWWULSVLQ 59% of Chichester District 'LUHFWH[SHQGLWXUHDVVRFLDWHGZLWKRYHUQLJKWDQGGD\WULSVSOXVDGGLWLRQDOҊRWKHUWULSҋ H[SHQGLWXUHWUDQVODWHGWR ZRUWKRILQFRPHIRUORFDOEXVLQHVVHVWKURXJKLQGLUHFW 1,400,000 GD\YLVLWRUV DQGLQGXFHGHIIHFWV7KLVUHSUHVHQWVRIWKHWRWDOYLVLWRUHFRQRP\LQ&KLFKHVWHU'LVWULFW 26% of Chichester District Total $QHVWLPDWHGYLVLWRUVVWD\HGRYHUQLJKWRQWKH0DQKRRG3HQLQVXODLQ 7KLV UHSUHVHQWVRIWKHWRWDORYHUQLJKWYLVLWRUYROXPHDFURVV&KLFKHVWHU'LVWULFWLQ £42,400,000 VSHQWE\GD\YLVLWRUV 2YHUQLJKWYLVLWRUVVSHQWMXVWRYHUPLOOLRQVQLJKWVRQWKH0DQKRRG3HQLQVXODEDVHGRQDQ DYHUDJHWULSOHQJWKRIQLJKWVIRUD8.YLVLWRUDQG QLJKWVIRUDQRYHUVHDVYLVLWRU 24% of Chichester District Total :LWKWKHPDMRULW\RIFDUDYDQDQGFDPSLQJSDUNVDQGYLVLWLQJERDWEHUWKVORFDWHGLQWKH £146,570,000 VSHQWE\DOOYLVLWRUV 0DQKRRG3HQLQVXODSURSRUWLRQDWHO\PRUHYLVLWRUVVWD\LQJRYHUQLJKWLQWKH0DQKRRG 3HQLQVXODZHUHDFFRPPRGDWHGLQFDUDYDQ VWDWLFFKDOHWVDQGWRXULQJ DQGFDPSLQJ 41% of Chichester District Total DFFRPPRGDWLRQRUVWD\HGRQERDWVFRPSDUHGWRWKHZLGHU'LVWULFW other tourism related spend %DVHGRQDYDLODEOHGDWDLWLVHVWLPDWHGWKDWRYHUDOODSSUR[LPDWHO\RIDOORYHUQLJKWWULSV £4,810,700 WRWKH0DQKRRG3HQLQVXODZHUHDFFRPPRGDWHGLQFDUDYDQDQGFDPSLQJDFFRPPRGDWLRQ,Q 49% of Chichester District Total WRWDORIDOORYHUQLJKWGRPHVWLFWULSVLQYROYHGVWD\LQJRQERDWV :LWKRQO\RIFRPPHUFLDOVHUYLFHGVWRFNDFURVVWKH'LVWULFWORFDWHGLQWKHDUHD KRWHOV £173,366,000WXUQRYHUIRUORFDOEXVLQHVVHV % %VDQGJXHVWKRXVHV LWLVHVWLPDWHGWKDWDURXQGRIDOORYHUQLJKWWULSVZHUH DFFRPPRGDWLRQLQWKLVVHFWRU 38% of Chichester District Total 6PDOOHUYROXPHVRIRYHUQLJKWWULSVLQYROYHGVWD\LQJLQWKHKRPHRIDIULHQGRUUHODWLYHVHOI 2,720 MREV LQFRWKHUVHFWRUV VXSSRUWHGE\WRXULVPDFWLYLW\ FDWHULQJDFFRPPRGDWLRQLQ\RXWKKRVWHOVDQGLQVHFRQGKRPHV 30% of Chichester District Total 7RWDOYLVLWRUVSHQGLQJVXVWDLQVDSSUR[LPDWHO\ )7(MREVRUDFWXDOMREVRULIDOO SDUWWLPHDQGVHDVRQDOMREVDUHLQFOXGHGDFURVVWKH'LVWULFWDFURVVDQXPEHURIVHFWRUV 1,530MREVDUHLQWRXULVPUHODWHGVHFWRUV The Chichester District extends across 300 square miles and yet the 30% of Chichester District Total Manhood Peninsula accounts for nearly half of the total spend by all visitors. It is therefore vital that there is a clear strategy in place to safeguard the long-term viability of the visitor economy. [Source: Tourism South East, 2009]
- 17 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula =PZP[VY7YVÄSLZHUK=PZP[VY,_WLYPLUJL (NL7YVÄSL Domestic Visitors Accommodation Used
7KHUHFHQW6HOVH\DQG(DVW:HVW:LWWHULQJYLVLWRU 6]LYHSS[OLHNLWYVÄSLVM]PZP[VYZ Accounted for 99% of all visitors Selsey VXUYH\XQGHUWDNHQE\7RXULVP6RXWK(DVW to Selsey and East/West Wittering to Selsey and 97% of all visitors to Of the 178 staying visitors KLJKOLJKWVVSHFLÀFDVSHFWVDERXWWKHSURÀOHRIWKRVH suggest a strong presence of families East/West Wittering. interviewed in Selsey, the highest YLVLWLQJWKH0DQKRRG3HQLQVXODDQGSHUFHSWLRQVRIWKH with children aged 15 years old or younger. Selsey proportion were staying in their own YLVLWRUH[SHULHQFH,QGLFDWLYHUHVXOWVDUHSUHVHQWHGLQ static caravan (35%). WKLVVHFWLRQ Selsey The highest proportion of visitors came from home locations within A further 33% were staying in a 7KHVXUYH\RIYLVLWRUVWR6HOVH\DQG(DVW:HVW 0U[V[HS VMHSS]PZP[VYZ[V:LSZL` Surrey (20%), Hampshire (13%), rented static caravan (33%), while a :LWWHULQJVZDVFRPPLVVLRQHGE\9LVLW&KLFKHVWHUDQG were children aged 0-15 years (29% Greater London (11%), Berkshire further 12% were staying in a touring XQGHUWDNHQE\WKH5HVHDUFK8QLWRI7RXULVP6RXWK in 2006). (9%) and West Sussex (8%). caravan. (DVWEHWZHHQ$XJXVWDQG2FWREHU6LPLODU The Selsey sample in 2006 included Day visitors were most likely to have Only 4% were staying in serviced VXUYH\VZHUHXQGHUWDNHQLQ6HOVH\DQG(DVW:HVW a relatively high proportion of adult come from homes in surrounding accommodation (1% in hotels and :LWWHULQJGXULQJWKHVXPPHURI7KHGLIIHUHQW visitors aged 55+, however this has counties such as Surrey (32%), 3% in B&Bs or guest houses). VDPSOLQJSHULRGEHWZHHQWKHDQGQHHGV fallen from 31% to only 18% in 2010 Hampshire (21%) and West Sussex Witterings WREHKLJKOLJKWHGDVSRWHQWLDOO\LQÁXHQFLQJWKHÀQDO M\Y[OLYYLÅLJ[PUN[OL`V\UNLYWYVÄSL (21%), although a small number of UHVXOWV of visitors to the town. visitors had travelled from much 0U[V[HS ^LYLZ[H`PUNPU[OLPY M\Y[OLYHÄLSK own static caravan, 17% were Witterings camping and 10% were staying in a Witterings 34% of visitors were aged 0-15 touring caravan or motor home. years, compared to 35% in 2006. 0U[V[HS VM]PZP[VYZVYPNPUH[LK 14% were staying in the homes of from homes in Surrey, 11% from friends and relatives. Visitors aged 55+ have seen a slight Hampshire, 9% from Greater increase from 17% to 23% between Only a small proportion were using Reference London, 8% from Berkshire and 7% 2006 and 2010. from West Sussex. serviced accommodation (2% in hotels and 5% in B&Bs or guest Day visitors travelled from homes houses). in Surrey (44%), Hampshire (11%), West Sussex (8%) and Berkshire (8%).
International Visitors
Accounted for 1% of all visitors to Selsey and 3% of all visitors to East/ West Wittering.
TOURISM SOUTH EAST (2010), Selsey and East/West Witterings Visitor Survey 2010, Tourism South East, Hampshire.
- 18 - Manhood Peninsula Destination Management Plan
Reason for VisitingSelsey Length of Stay - Staying Visitors Length of Stay - Day Visitors Activties UndertakenSelsey
Selsey Selsey 2010 (2006) Selsey 2010 (2006) All visitors were asked whether they had undertaken any activities during their visit. The survey found that 0U[V[HS VM]PZP[VYZKLZJYPILK 5% the most popular activities for visitors interviewed in their visit as a holiday or leisure 5% (9%) 14% (15%) both Selsey and Wittering were visiting the beach (91% based (87% in 2006), including 95% 11% (30%) 21% (17%) (15%) and 96% respectively), visiting the shops (72% and of day visitors from home and 96% 87% respectively) and coastal walks (54% and 68% of staying visitors. respectively). 4% of respondents were visiting to see friends and/or relatives. 43% (35%) Activities Undertaken - All Visitors 23% of all visitors to Selsey (15% in 2006) indicated that they were All Visitors Selsey Witterings 2010 2010 2010 ]PZP[PUNMVY[OLÄYZ[[PTL^OPSL[OL 32% (35%) remaining 77% had visited on least 70% Base 401 198 2033 (44%) one occasion previously. Staying visitors (25%) were more Visiting the Beach 93% 91% 96% likely than day visitors from home Witterings 2010 (2006) Witterings 2010 (2006) [VILVU[OLPYÄYZ[]PZP[[V:LSZL` Visiting the Shops 80% 72% 87% (15% and 15% respectively in 2006). 6% 3% Coastal Walks 61% 54% 68% (4%) (10%) Witterings Watching boats/water- 39% 41% 40% 15% 19% based activities 91% of visits were holiday/leisure (14%) 33% (26%) (22%) Visiting local musuems 36% 32% based (95% in 2006), including 92% 34% or attractions of day visitors from home and 90% 39% Cycling 21% 16% 27% of staying visitors. (49%) Taking part in water- 8% 14% 8% of respondents were visiting to 11% see friends and/or relatives. sports Fishing 10% 10% 11% 1% were on a special shopping trip 40% and a very small proportion were on (33%) 44% Playing golf 9% 11% 7% (42%) a business trip (<1%). Birdwatching 8% 8% 8% 0U[V[HS VM]PZP[VYZ[V,HZ[>LZ[ 1 to 3 nights Up to 2 hours Wittering (17% in 2006) indicated [OH[[OL`^LYL]PZP[PUNMVY[OLÄYZ[ 4 to 7 nights 2 to 4 hours 0U,HZ[>LZ[>P[[LYPUNZ[H`PUN 8 to 14 nights 4 to 6 hours visitors (17%) were also more likely [VILVU[OLPYÄYZ[]PZP[JVTWHYLK More than 14 nights More than 6 hours with day visitors from home (11%). ;OLYLPZUVZPNUPÄJHU[KPMMLYLUJL Average Length of Stay Average Length of Stay compared with 2006, when 13% of day visitors and 19% of staying Selsey - 6.66 nights (8.32 nights in Selsey - 5.05 hours (4.83 hours in ]PZP[VYZ^LYLVU[OLPYÄYZ[]PZP[[PTL 2006) 2006) while the remaining 84% had visited on least one occasion previously. Witterings - 6.15 nights (4.71 nights Witterings - 5.75 hours (5.34 hours in 2006) in 2006)
- 19 - Manhood Peninsula Destination Management Plan
Visitors’ Views and Opinions
Accommodation Public Toilets Key
All Visitors 2010 4.55 4.18 4.54 4.13 Selsey 2010 Quality of 4.26 Cleanliness 3.71 Service Selsey 2006 4.56 4.23 4.33 4.23 Witterings 2010
Witterings 2006 4.41 3.97 4.34 3.90 Value for 4.06 Availability 3.44 Money 4.47 4.02 4.05 4.06
0 12345 0 12345 Summary Score Score (based on aggregated scores)
Places to Eat and Drink Attractions Accomodation 4.48/5.00 4.14 4.03 4.09 4.01 General Attributes Quality of 4.23 3.93 Service Quality of 4.30/5.00 4.19 Service 4.04 Coastline 4.27 4.05 4.22/5.00 3.98 3.66 Public Toilets 4.04 3.87 Value for 4.08/ 4.05 3.67 5.00 Money Value for 3.94 Money 3.86 Places to Eat and Drink 4.10 3.96 4.03/5.00 Shopping 3.97 3.72 3.99 3.71 3.86/5.00 Range 4.06 Range 3.85 Attractions 3.96 3.74 3.80/ 4.12 4.13 5.00
0 12345 0 12345 Score Score
- 20 - Manhood Peninsula Destination Management Plan
Visitors’ Views and Opinions
Key Coastline General Attributes
All Visitors 2010 4.26 4.39 Selsey 2010 4.15 4.27 Feeling of Cleanliness 4.35 4.48 Selsey 2006 of Beach Welcome 4.36 4.50 Witterings 2010 4.54 4.69
Witterings 2006 4.18 4.38 4.08 4.21 Cleanliness General 4.47 4.43 Atmosphere of Sea 4.54 4.27 4.71 4.59
Summary 0 12345 4.28 Score 4.15 6]LYHSS[OLX\HSP[`VM[OL]PZP[VY Overall 4.37 experience on the Manhood Enjoyment Peninsula is very high, although Shopping 4.41 scores have fallen very slightly 4.45 since the last survey in 2006. 4.01 3.88 The high scores for coastline, Quality of 4.13 general atmosphere and 4.15 enjoyment serve to reinforce the Service 4.09 4.12 Overall Value potential opportunities presented 4.23 I`[OLZWLJPHSX\HSP[PLZHUK 4.35 for Money distinctive character of the 4.16 Manhood Peninsula. 4.43 3.84 Scores for places to eat and 3.68 0 12345 drink are slightly lower, which is Quality of disappointing given the range Shopping 4.05 Score of cafes, pubs and restaurants Environment 3.98 that are accessible. The scores tend to reinforce the point that 4.36 gastronomic tourism could be marketed more effectively. 3.75 The lowest scores are for 3.46 shopping and attractions Range 3.74 YLZWLJ[P]LS`^OPJOYLÅLJ[ZPU part, the characteristics of the 4.00 retail and attractions sector on 4.31 the Manhood Peninsula. 0 12345 Score
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4. Understanding the Manhood Peninsula Selsey ;OLJOHYTVM:LSZL`HYPZLZMYVTP[Z\UPX\L Places location at the tip of the Manhood Peninsula The 16 villages and settlements across the Manhood Peninsula Sidlesham ¶^OLYL[^VºZLHZ»PU[LYZLJ[:[\UUPUNZLH offer a rich tapestry of local culture, heritage and vernacular styles, ]PL^ZVM[OL0ZSLVM>PNO[IPNZRPLZHUKH Rural gateway to Pagham Harbour and many already linked by existing walking and cycling routes. This wonderful natural light, which is created by Medmerry, Sidlesham and Sidlesham WYV]PKLZZPNUPÄJHU[VWWVY[\UP[PLZ[VKL]LSVWSVJHSKPZ[PUJ[P]LULZZ P[ZÅH[[VWVNYHWO`HUK[OLYLÅLJ[PVUVM[OL *VTTVUHYLVSKZL[[SLTLU[ZPUHÅH[SV^ and sense of place as a key theme within the DMP. surrounding water around Selsey Bill. lying, agricultural area to the north of Selsey. 0UKPJH[P]LWSHJLZVMPU[LYLZ[PUJS\KL! Wonderful views overlooking Pagham Harbour Selsey is also home to the award-winning with fantastic opportunities for bird-watching. Bunn Leisure Enterprise, salad producer *VU[HPUZ[^V [OJLU[\Y`0UUZ¶PUJS\KPUN Nature’s Way and one of the few remaining Apuldram/Dell Quay [OL*YHIHUK3VIZ[LYUV^HYLRUV^ULKÄZO ÄZOPUNÅLL[ZVU[OLZV\[OJVHZ[^OPJO WYV]PKLÄZOHUKZLHMVVK[VSLHKPUN3VUKVU A traditional sailing/boat building village. Situated restaurant and small hotel. restaurants. Selsey crab and lobster is world- a little off the Salterns Way, this pretty hamlet is home to the only waterside pub on the Manhood. famous and is another distinctive element of Apuldram has the Manhood’s top rated hotel, the Manhood Peninsula that contributes to ^OPJOOHZNYV^UZPNUPÄJHU[S`PU[OLSHZ[`LHYZ sense of place. and is renowned for its restaurant. The community The Future of Selsey also hosts one of England’s premier Blues festivals Witterings/Bracklesham as well as an Autumn Beer and Music Festival. Opportunitied for regenerating Selsey are Pumpbottom Cider Farm produces local apple- Sun, sand, surf and swim. Who needs to go being investigated as part of the DEFRA based produce including cider. to Cornwall when our coastline has several M\UKLK*VHZ[HS*OHUNL7H[OÄUKLY7YVQLJ[ miles of safe, accessible beaches – which offer For more information on the ideas and huge stretches of sand at low tide and safe, designs see: www.selseycoastaltrust.org.uk ZOHSSV^ZLHZ\P[HISLMVYZ^PTTPUNHUKZ\YÄUN East Wittering and Bracklesham also boasts a growing range of shops supplying clothing Birdham HUKLX\PWTLU[MVY[OLMHZOPVUHISLZ\YÄUN A harbour village with a traditional, agricultural feel, community. old Church, local restaurant and pub, cricket club, sailing club, access to the water and cycle paths. =PZP[VYZJHUSLHYU[VZ\YMKP]LHUKÄZO¶[OYV\NO Also home to several retail and wholesale nurseries shops/organisations based in this thriving which attract visitors from outside the area and a watersports based village. The last few years farm shop. Home to Birdham Pool and the oldest has seen the opening of several new restaurants marina in the country. Great starting destination for and coffee shops, a bike rental shop, a clothing/ walks and cycle rides. This village in many ways LX\PWTLU[ZOVWMVY[OLOVYZLYPKPUNJVTT\UP[` epitomises the Manhood vision – where land and and new surf/fashion stores. This trend likely will water based recreation, agriculture and horticulture continue as the village becomes a destination for and community reside. holidaymakers.
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Places of Interest 1. Selsey 10 2. Bracklesham 3. East Wittering 11 11 4. West Wittering 5. East Head 6 6. Itchenor 7. Birdham
7 8. Sidlesham 9. Pagham Harbour 10. Appledram/Dell Quay 5 11. Chichester Harbour 12. Chichester Canal 4
8
3
9 2
1
Photo courtesy of CHC/Paui Adams - 23 - Manhood Peninsula Destination Management Plan
4. Understanding the Manhood Peninsula The Salterns Way Salterns Way is an 18km cycle and wheelchair route that stretches from the centre Walking, Cycling and Horse-riding VM*OPJOLZ[LY[V[OLZHUKK\ULZVM,HZ[/LHK;OLYV\[LMVSSV^ZX\PL[YVHKZHUK 6ULVM[OLTVZ[ZPNUPÄJHU[VWWVY[\UP[PLZVU[OL cycle paths through the countryside on the Manhood Peninsula. Manhood Peninsula is the development of walking, Selsey Walks, A Sense of Place - cycling and horse-riding, taking advantage of Beyond the Sleepy Lagoon Map reproduced from or based upon 2008 Ordnance Survey material with permission of the the public rights of way network (see overleaf). Controller of HMSO Crown Copyright reserved. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings West Sussex County Council Licence 0UWHY[PJ\SHY[OLYLPZZJVWL[VPTWYV]L[OL 1 No. 100023447. interconnectedness of routes across the Manhood 2 Peninsula, from Pagham Harbour to Chichester Harbour, and also to create additional bridleways 3 MVYJ`JSPUNHUKOVYZLYPKPUN0UHKKP[PVU[V[OL 17 existing public rights of way network, the Medmerry Start J managed realignment also creates exciting new 5 4
opportunities for access provision. The Chichester canal also provides a potential green link between J Chichester city centre and the wider Manhood Peninsula. 16
A number of groups across the Manhood Peninsula including the Manhood Wildlife and Heritage Group, the Greenways Group, the Manhood Cycle Network, Chichester Harbour Conservancy and Pagham Harbour have all been instrumental, with external support from Sustrains, in developing 15 and promoting new and existing routes, and a key aim of the DMP is to try and facilitate a common approach as to how access can be developed in a sustainable way.
Case Study A Walk on the Wild Side 144 13 View
6 11
7 9 faversham.org/walking J
FAVERSHAM - DAVINGTON - OARE - LUDDENHAM 10 12 TRIBAL VOICE COMMUNICATIONS (2010), Faversham Area Walks Project Evaluation, 8
Faversham Enterprise Partnership. 0THNLJV\Y[LZ`VM[OL4HUOVVK>PSKSPMLHUK/LYP[HNL.YV\W Photo courtesy of CHC/Matt Simmons - 24 - Manhood Peninsula Destination Management Plan
Reproduced from or based upon 2009 Ordnance Survey 1:1250 or 1:2500 mapping with permission of the Controller of HMSO © Crown Copyright reserved. Unauthorised reproduction infringes Crown copyright and may lead Existing Public Rights of Way on the Manhood Peninsula: to prosecution or civil proceedings West Sussex County Council Licence No. Public Rights of Way on Manhood Peninsula : 3ODQ +LJKZD\V 7UDQVSRUW 100023447 Historical Data © Landmark Aerial photo copyrights - 2001 Public Bridleways in green, Public Footpaths in purple Information Group onwards: ©GeoPerspectives Public Bridleways in green, Public Footpaths in purple -DQ - 25 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula Food and Drink (Gastronomic Tourism) Accommodation, Attractions and Transport
-VVKHUKKYPURVYºNHZ[YVUVTPJ[V\YPZT»PZUV^ 4VZ[YLJLU[ÄN\YLZMYVT=PZP[*OPJOLZ[LYPUKPJH[L The DMP would not be complete without regarded as a key component in developing Local that there are approximately 129 accommodation ZVTLYLMLYLUJL[V[YHMÄJ^OPJOYLTHPUZH Distinctiveness and a Sense of Place. Local food establishments on the Manhood Peninsula, persistent problem and one which is inherent to initiatives are crucial to a vibrant tourist economy, comprising a range of accommodation types WLUPUZ\SHYP[`/V^L]LY[YHMÄJPZUV[HWYVISLT LZWLJPHSS`PUY\YHSHYLHZ0U[OL5L^,JVUVTPJZ including self-catering (48%), B&Bs (28%), Caravan attributable to tourism alone, and is caused by -V\UKH[PVU5,-LZ[PTH[LK[OH[MVYL]LY`ZWLU[VU and Camping (15%), and Holiday Parks (2%). The the wider economy, including the expansion and SVJHSMVVK PZNLULYH[LKMVY[OLSVJHSLJVUVT`;OPZ X\HSP[`VMZLY]PJLPUHJJVTTVKH[PVUHUKWLYJLP]LK increased commercialisation of the horticultural ^HZZPNUPÄJHU[S`TVYL[OHU[OLNLULYH[LK^OLU value for money of accommodation scores highly sector. While continued economic growth is a [OH[ZHTL^HZZWLU[PUHZ\WLYTHYRL[3. in the visitor survey conducted by Tourism East in priority for the Manhood Peninsula, there is a 2010 (4.55 out of 5 and 4.41 out of 5 respectively) ULLK[VYLJVNUPZL[OH[JVU[PU\LK[YHMÄJNYV^[OPZ The Manhood Peninsula has a wealth of local pubs and (see page 22). Without doubt the accommodation not sustainable, and a concerted effort is needed YLZ[H\YHU[ZHUKPZYLUV^ULKMVY[OLX\HSP[`VMP[ZSVJHS sector on the Manhood Peninsula, is dominated by all stakeholders look at ways of managing and WYVK\JLPUJS\KPUN:LSZL`JYHIHUKSVIZ[LY0U[LYLZ[PUNS` by holiday parks, such as Bunn Leisure and Wicks YLK\JPUN[YHMÄJÅV^PU[OLSVUN[LYT>OPSL[OL however, the visitor survey conducted by Tourism South Farm, which play an integral role in the local visitor DMP has clearly stated that growth of the visitor East (2010) shows that scores for visitor attitudes to the economy. economy in the main season is not sustainable, range of places to eat and drink scored relatively lower and the priority is on growth in the shoulder (3.99 out of 5 in Selsey/3.96 out of 5 in the Witterings) Aside from Chichester Marina, West Wittering months, all stakeholders must engage in this compared to other aspects of the overall visitor )LHJO[OL95304\ZL\THUK*OPJOLZ[LY/HYIV\Y conversation. experience (see page 22). >H[LY;V\YZ[OLYLPZHSHJRVMZWLJPÄJ[V\YPZ[ attractions which reinforces the fact that the This clearly illustrates that there is a need to more Manhood Peninsula does not rely on commercial effectively promote and market food and drink as part of tourist attractions, and the main attraction on the the visitor experience, and also look at opportunities for WLUPUZ\SHPZ[OLOPNOX\HSP[`SHUKZJHWLZLLWHNLZ developing local food initiatives, for example a Peninsula 30-35) and related nature-based opportunities this Breakfast, modelled on the Sussex Breakfast. affords, such as walking, cycling and bird-watching. A further opportunity on the Manhood Peninsula Case Study: Sussex Breakfast is the development of water and marine-based recreation, ranging from diving in Selsey, kite Sussex Breakfast accreditation Z\YÄUNH[)YHJRSLZOHTHUKZ\YÄUNH[[OL encourages local hotels, >P[[LYPUNZ;OPZZLJ[VYOHZZLLUZPNUPÄJHU[NYV^[O attractions, cafes and other ]LU\LZ[VZLY]L\W[OLX\HSP[`MHYL in the last couple of years, with the emergence which makes Sussex one of the of related retail and watersports operators, such best food destinations in the UK. as Bracklesham Boardriders and Xtrain, who have collectively increased the awareness of the These businesses serve breakfast Manhood Peninsula to tourists and increased with a minimum 60 per cent of watersports activities amongst local residents too, L[OPJHSS`MHYTLKX\HSP[`:\ZZL_ encouraging a waterports community to steadily produce. They are committed to grow. Given proposed plans for watersports serving the best breakfast they development along the coast in Bognor Regis, Reference: can - one that is fresh, seasonal [OLYLPZHYLHSVWWVY[\UP[`[VKL]LSVWHKLÄULK and tasty. watersports product on the Manhood Peninsula, as 3ROBINSON, P. (2008), Local Food – An part of a wider coastal offering. Opportunity for Tourism, www.insights.org
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Case Study: Bunn Leisure
Background t Bunn Leisure is split down into 4 parks, 3 static caravan WHYRZHUKH[V\YPUNWHYR0U[V[HS[OLYLHYLHWWYV_PTH[LS` 2,350 static pitches, 250 touring pitches and the facility to accommodate about another 250 tents. The total size of the parks is 350 acres. t WP[JOLZHYLYLU[LK[VMHTPSPLZºV^ULYZ»^OVOH]L purchased a caravan and who use it as their holiday home. The remainder are occupied by Bunn Leisure’s letting ÅLL[VM\UP[Z)\UU3LPZ\YLHSZVHJ[HZHUHNLU[MVY approximately 250 owners. t Bunn Leisure sell over 15,000 holidays each year, trading from 1st March to 1st November. t Average capacity each weekend is approximately 12,000. Total capacity is approximately 15,000 (Bank Holiday ^LLRLUKZ,HZ[LY1\S`HUK(\N\Z[;OL[V[HSU\TILYVM visitors in 2009 has been calculated at 388,000. t The economic survey conducted by Portsmouth University for Chichester District Council in 2001 stated that Bunn 3LPZ\YLKYP]LZPUL_JLZZVM TPSSPVUPU[V[OLSVJHS economy. Protecting Against Sea Level Rise t Bunn Leisure obtained full planning permission in November 2009 for sea defences to protect the site. Construction work on the sea defences will run in parallel with work on the Medmerry realignment. t With the Environment Agency intending to start work in late 2011, Bunn Leisure plan to start building in the early spring of 2012. t ;OL[V[HSJVZ[VM[OLZJOLTL^PSSILHYV\UK T^OPJOPZ completely privately funded by Bunn Leisure.
- 27 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula Landscape and Environment Key Management Concepts Chichester Harbour Area of Outstanding t Protecting and improving the Natural Beauty (AONB) special qualities of the AONB Despite being the smallest Area of Outstanding Natural t Sustainability and wise use Beauty in the South East, Chichester Harbour is one of the most intensively used offering extensive opportunities t Increasing knowledge and for water and shore-based activities. Designated in 1964 understanding and covering an area of 74km2, in addition to its AONB status, the harbour is also an important wildlife habitat, t Helping people to enjoy the AONB and of international importance for its overwintering bird t Supporting the local community populations. and economy The Manhood DMP is designed to align to the key t Working in partnership THUHNLTLU[PZZ\LZPKLU[PÄLKPU[OL*OPJOLZ[LY/HYIV\Y AONB Management Plan. Special Qualities of the Chichester Harbour AONB The Economic Value of t ;OL\UPX\LISLUKVMSHUKHUKZLHLZWLJPHSS`[OLJVTIPUH[PVUVM ‘70% of businesses believe the Chichester Harbour in 2009 large water areas, narrow inlets and intimate creeks tranquility of the AONB is a major B;V[HS=HS\L! IUD Residential Property t ;OLMYLX\LU[S`^VVKLKZOVYLSPUL factor in attracting visitors’ T t ;OLÅH[ULZZVM[OLSHUKMVYT\U\Z\HSHTVUN(65)ZHJJLU[\H[LZ [OLZPNUPÄJHUJLVMZLHHUK[PKLHUKVMKPZ[HU[SHUKTHYRZHJYVZZ land and water t The open water of the central area of the Harbour is a microcosm VM[OLVWLUZLHIL`VUK[OLOHYIV\YTV\[OYLÅLJ[PUN[OLJSV\KZ and sky, the wind and rain t An overall sense of wilderness within the seascape t Particularly strong historic character and associations t 7PJ[\YLZX\LOHYIV\YZPKLZL[[SLTLU[Z Maritime Business ;V\YPZTT T t >LHS[OVMÅVYHHUKMH\UHUV[HIS`[OL]HZ[ÅVJRZVM^HKPUNIPYKZ 3HUK=HS\LZ T adds to the richness and diversity of the landscape The unspoilt character and unobstrusive beauty 9LJYLH[PVUT t t ;OLOHYIV\YVMMLYZH]LY`ZWLJPHSZLUZLVMWLHJLHUK[YHUX\PSP[` [Source: Chichester Harbour Conservancy 2009]
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‘With around 1.5 million visitors a year to Chichester Harbour, it is increasingly important to manage tourism in a sensitive and sustainable way to ensure the fragile environment is conserved for future generations to enjoy’
Nicky Horter, Chichester Harbour Conservancy
Photo courtesy of CHC - 29 - Manhood Peninsula Destination Management Plan
Photo courtesy of CHC/Terry Easton - 30 - Manhood Peninsula Destination Management Plan Photo courtesyofCHC/MattSimmons Indicative Policy Areas within the Chichester Harbour Reference AONB Management Plan
Coastal Defence and Sea Level Rise Running a Business CD1: Ensure that responses to the impacts of RB1: To support local businesses which have sea level rise have full regard to the landscape, a traditional association with the AONB, are navigation, recreation and nature conservation consistent with the landscape and conservation interests of Chichester Harbour AONB, together interests and cater for a balance of users and local View with the needs of businesses and residents communities
CD2: To seek opportunities to adapt to sea level RB2: To support and offer advice on sustainable rise whilst maintaining coastal access routes and development in the AONB which supports social creating new intertidal habitat and economic well-being, without detracting from the landscape or conservation value of the AONB Enjoying the Water Activities and Information EW1: To maintain Chichester Harbour as an ideal www.conservancy.co.uk May 2009 and peaceful estuary for the enjoyment of sailing (0!;VPTWSLTLU[HUKWYVTV[LHKP]LYZL`LHY and boating round activities programme to enable people [V\UKLYZ[HUKHUK]HS\L[OLZWLJPHSX\HSP[PLZVM CHICHESTER HARBOUR CONSERVANCY ,>!;VTPUPTPZL[OLWV[LU[PHSMVYJVUÅPJ[IL[^LLU Chichester Harbour AONB and foster a sense of (2008), Chichester Harbour AONB Management different forms of water based recreation guardianship Plan 2009-2014, CHC, Chichester. ,>!;VTPUPTPZL[OLWV[LU[PHSMVYJVUÅPJ[IL[^LLU (0!;VLUZ\YL[OH[[OLVWWVY[\UP[`[VKL]LSVW environmental and boating interests knowledge and understanding of Chichester Harbour AONB is widely available Enjoying Chichester Harbour from the Land Nature and Conservation EL1: To manage the visitor infrastructure, visitor NC5: To increase knowledge, understanding and numbers and activities within Chichester Harbour public interest and awareness in the wildlife and AONB for minimal impact on its landscape and conversation of the AONB View nature conservation status 5* !;VZLLRVWWVY[\UP[PLZ[VPUÅ\LUJLPUKP]PK\HSZ EL2: To promote opportunities for visitors to access and organisations to improve the long-term the AONB sustainability through reduced car use sustainable management for species and habitats and improved public transport and cycling links of conservation importance within the AONB
,3!;VTPUPTPZLWV[LU[PHSJVUÅPJ[IL[^LLU The Land and Seascape VALUING recreational users L1: To promote the conservation and enhancement CHICHESTER HARBOUR EL5: To ensure that public rights of way, permissive X\HSP[PLZVM[OLZWLJPHSX\HSP[PLZVM[OL(65) 2009 paths and wheelchair routes are maintained to the L3: To encourage and develop public interest and highest standard and are available in the long-term awareness in the land and seascape character and CHICHESTER HARBOUR CONSERVANCY its conservation within the AONB (2009), Valuing Chichester Harbour 2009, CHC, The Historic Environment Chichester. L4: To identify the potential impact of climate H2: To continue to strengthen partnerships change on the land and seascape character of While highlighting the amenity value of and contribute to the knowledge base for the Chichester Harbour AONB and work with others to management of the cultural heritage in the AONB Chichester Harbour, the management develop a long-term strategy to address changes HE3: To raise public awareness of the historic and which might arise plan reinforces the need to protect the cultural value of the AONB, realise its full potential special qualities of the local area, and as a learning resource and economic asset to the to ensure that the visitor economy is local community and encourage participation in heritage events and research managed sustainably.
- 31 - Manhood Peninsula Destination Management Plan 4. Understanding the Manhood Peninsula Landscape and Environment Management Objectives Pagham Harbour t 7RSURWHFWDQGFRQVHUYHWKHIHDWXUHVRIZLOGOLIH KLVWRULFLQWHUHVWJHRORJ\QDWXUDOEHDXW\DQG Designated in 1964, Pagham Harbour Local Nature VHQVHRIWUDQTXLOOLW\DQGSHDFHWKDWJLYHV3DJKDP Reserve (LNR) is one of the last remaining areas of +DUERXULWVLGHQWLW\ unspoilt Sussex coastline, covering approximately 600 hectares (1,500 acres). The site is a haven for t 7RHQKDQFHDQGZKHUHDSSOLFDEOHWRH[WHQG wildlife, with rich habitats including saltmarsh and FKDUDFWHULVWLFSULRULW\KDELWDWVVHHNLQJWRLQFUHDVH [PKHST\KÅH[ZZOPUNSLVWLU^H[LYYLLKZ^HTW WKHSRSXODWLRQVRILPSRUWDQWNH\VSHFLHVLQOLQH and wet permanent grassland. As with Chichester ZLWKWKHVLWHUHTXLUHPHQWVGHULYLQJIURPQDWLRQDO Harbour the site is also of national and international DQGLQWHUQDWLRQDOFRQYHUVDWLRQDJUHHPHQWV importance for overwintering wildfowl and waders, 7RSURPRWHDZDUHQHVVRI3DJKDP+DUERXUD and is an important breeding site. t /RFDO1DWXUH5HVHUYHDVDVSHFLDOHQYLURQPHQW The site is designated as a Special Protection Area WREHHQMR\HGDQGFKHULVKHGDQGWRSURYLGH :7(HUKPZHUH[PVUHS:P[LVM:WLJPHS:JPLU[PÄJ RSSRUWXQLWLHVIRUVWXG\LQJDQGOHDUQLQJ 0U[LYLZ[:::00[PZHSZVH,\YVWLHU4HYPUL:P[LHUK t 7RGHOLYHUDFOHDUVLJQDORI:HVW6XVVH[&RXQW\ Key Character Area. &RXQFLOҋVFRPPLWPHQWWRQDWXUHFRQVHUYDWLRQDQG VXVWDLQDELOLW\ A comprehensive overview of the site can be found in the Pagham Harbour LNR Management Plan. Tourism and Recreation Reference $VPLJKWEHH[SHFWHGWKHEHDXW\DQGWUDQTXLOLW\ DIIRUGHGE\WKHVLWHPDNHVLWH[WUHPHO\SRSXODUIRU LQIRUPDOUHFUHDWLRQDQGDSSUR[LPDWHO\SHRSOH YLVLWWKHVLWHHDFK\HDURIZKLFKDSSUR[LPDWHO\ DUHUHFRUGHGDWWKH6LGOHVKDP9LVLWRU&HQWUH 7KHVLWHSURYLGHVJRRGDFFHVVIRUZDONLQJDQG WKHH[WHQVLYHQHWZRUNRISXEOLFULJKWVRIZD\DQG View SHUPLVVLYHSDWKVJLYHVDFFHVVWRDOODUHDVRIWKH UHVHUYH9LVLWRUQXPEHUVDUHUHVWULFWHGE\DYDLODEOHFDU SDUNLQJEXWWKHVLWHLVDFFHVVLEOHYLDSXEOLFWUDQVSRUW :KLOHDOVRSRSXODURSSRUWXQLWLHVIRUF\FOLQJDQGKRUVH ‘enhance the quality of this quiet haven, ULGLQJDUHVOLJKWO\PRUHUHVWULFWLYHGXHWRWKHODFNRI situated on the busy coast of West Sussex, VXLWDEOHURXWHVDQGDOVREHFDXVHRISRWHQWLDOLPSDFWV where visitors and local residents appreciate DQGFRQÁLFWVEHWZHHQGLIIHUHQWXVHUJURXSV its special wildlife and open landscape4’ 4WEST SUSSEX COUNTY COUNCIL (2007), Pagham Harbour Local Nature Reserve Management Plan, WSCC, Chichester.
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Pagham Harbour Developments ‘a visitor payback scheme can be a Case Study: Pagham Harbour Wildlife useful tool in bringing tourism and Partnership 0U5V]LTILY >LZ[:\ZZL_*V\U[`*V\UJPSHWWYVHJOLK[OL conservation closer together and RSPB to see if the charity would consider taking on the day-to- The Pagham Harbour Wildlife Partnership is a good day management of Pagham Harbour Local Nature Reserve. The encouraging the stakeholders in each example of a Visitor Payback Scheme (VPS), which is Council wanted to investigate whether a move to an organisation sector to work with each other towards PU[LUKLK[VHSSV^]PZP[VYZ[VºW\[ZVTL[OPUNIHJRPU[V the environment of the place that they are visiting’1. experienced in running nature reserves could help ensure the a common aim5’ Working in partnership with local businesses, such sustainability of the reserve, and allow the Council to make cost as Bed and Breakfast operators, visitors are asked savings. Much detailed work was done in 2010 to determine what to make voluntary donations to support named ^V\SKILYLX\PYLK[V[YHUZMLY[OPZ]LY`JVTWSL_ZP[LHUKP[ZZ[HMM environmental projects on the reserve. As of March 2011, the Council was preparing a paper to take to its According to the Destination Manager’s Toolkit an Strategic Environmental Services Select Committee setting out the effective VPS should have the following broad aims: possible business case. To encourage the tourism industry, other related 0U+LJLTILY>LZ[:\ZZL_*V\U[`*V\UJPSHUUV\UJLK[OL businesses and visitors to work with conservation results of a four-year feasibility study into a possible new Coastal groups to protect, maintain and enhance the Visitor Centre to serve the Pagham Harbour area. The study was area’s landscape and heritage a partnership with the Environment Agency, RSPB and SEEDA. The public consultation showed very high levels of support for the To raise funds and secure sponsorship to enable conservation work to be carried out project, with the preferred location for a new Centre on the disused SHUKÄSSH[:PKSLZOHT-LYY`ZP[LVM[OLL_PZ[PUN*LU[YL To demonstrate that tourism and conservation can be mutually supportive Ground investigations revealed that construction would be possible To raise awareness among visitors of the special PUHJV\WSLVMSVJH[PVUZHUK[OH[[OLSHUKÄSSJV\SKILTHKL X\HSP[`HUKMYHNPSP[`VM[OLSHUKZJHWLHUK[OLULLK safe by capping it, and hence improve habitats and access. The to protect it to encourage the local community to JVUZ\S[H[PVUHSZVJVUÄYTLK[OLWYVWVZLKM\UJ[PVUZHUKMHJPSP[PLZ think positively about tourism of a new Centre, and its value as a hub for serving Medmerry was JVUÄYTLK (=7:JHUOH]LHU\TILYVMWVZP[P]LILULÄ[Z including harnessing the power of the visitor economy 0UP[PHS[YHMÄJZ[\KPLZPUKPJH[L[OH[[OLPTWHJ[VUSVJHSYVHKZ^V\SK to support small-scale environmental improvements and facilitating greater communication, understanding be very small, and indeed the development of better green access and value of the local landscape. Visitors themselves links such as cyclepaths could further minimise impacts. Although have the opportunity to play a part in the protecting [OLWYVQLJ[PZUV^VUOVSKWLUKPUNTVYLMH]V\YHISLÄUHUJPHS the environment they are visiting, while local residents circumstances, the comprehensive study is ready to be picked up see the positive impacts that tourism can have in an and used as and when needed. area.
Reference: 5Destination Manager’s Toolkit (2010), Section 2E: Setting up a Visitor Payback Scheme, www.insights.org
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4. Understanding the Manhood Peninsula Leader Themes Leader Programme Leader Principles Theme 1: Local Food Links Three Harbours and a Coastal Plain Objectives: t Area-based local development To improve commercial returns on primary produce The Manhood Peninsula is within the Three strategies To develop and establish new supply chain relationships that add value to Harbours and Coastal Plain (THCP) Leader primary produce programme area, the delivery mechanism for the t Bottom-up elaboration and To exploit new and emerging market opportunities in the area Rural Development Programme for England 2007- implementation of strategies ;VPUJYLHZLHJJLZZ[VHUK\UKLYZ[HUKPUNVM[OL]HS\LVMºSVJHSWYVK\JL» 2013. The aims of the Leader programme are to: To support community health and well-being initiatives t Local public-private partnerships: t 0TWYV]L[OLJVTWL[P[P]LULZZVMMHYTPUNHUK local action groups Theme 2: Rural Enterprise and Heritage – Valuing Local Distinctiveness forestry t Integrated and multisectoral actions Objectives: t Support a diverse and successful rural t Innovation To maximise the economic opportunities afforded to the area as a result of its economy natural and historic assets t Co-operation To develop a competitive advantage for the area by supporting a greener t Develop vibrant and thriving rural communities tourism offer based on the natural and social capital of the area t Networking To promote entrepreneurship and generate employment opportunities through Leader is implemented through Local Action Groups expanding small rural business and supporting start-ups (LAGS), whose key objective is to deliver locally To underpin economic prosperity by engaging communities in activities which HWWYVWYPH[LHUKZ\Z[HPUHISLY\YHSKL]LSVWTLU[0U LUNLUKLYZHºZLUZLVMWSHJL»HUKI\PSKZVJPHSJVOLZPVU particular, the LAG recognises the need to enable Case Study communities and businesses to develop positive Theme 3: Addressing Climate Change and Managing Resources and innovative responses to: Objectives: t Environmental change and resource availability, To develop new and existing business opportunities that exploit new market opportunities arising from environmental change particularly with regard to the local impacts of To increase the resilience and retain economic viability of business through climate change PU]LZ[PUNPUHKHW[P]LHJ[PVUHUKI\ZPULZZKP]LYZPÄJH[PVU To improve access to and implementation of low carbon initiatives for Changes in market conditions and consumer t communities and business to help address climate change trends To deliver environmentally sustainable rural development t Global and domestic change in economic, social and environmental governance Theme 4: Upgrading and Regenerating Existing Infrastructure Objectives: t Changes to community structures and service ;VLUZ\YL[OLWYV]PZPVUVMX\HSP[`ZWHJLMVYI\ZPULZZKL]LSVWTLU[JVTT\UP[` provision Caroline’s Dairy produces ice cream using milk activities and leisure facilities from the family farm at Sidlesham. A LEADER grant ;VM\Y[OLYKL]LSVW[OLJHWHJP[`VM[OLHYLH[VKLSP]LYX\HSP[`]PZP[VYL_WLYPLUJLZ Running until December 2013, the overall budget for JVU[YPI\[LK[V^HYKZPU]LZ[TLU[PUUL^LX\PWTLU[ ;VPUJYLHZLI\ZPULZZLMÄJPLUJ`HUKPUJYLHZLTHYRL[HJJLZZ[OYV\NOPTWYV]LK including an ice cream tricycle and a freezer [OL;/*7WYVNYHTTLPZHWWYV_PTH[LS` TPSSPVU 0;Z`Z[LTZ van. These have helped the business to expand Applicants can apply for match-funding up to a To underpin economic prosperity through the provision of integrated service production and sales, and will provide additional ]HS\LVM ;OL3LHKLYWYVNYHTTLYLSH[LZ delivery income for the dairy farm. closely to the central themes within the DMP and provides a potential source of funding, particularly to support key areas such as local distinctiveness, local food initiatives, and walking and cycling. - 34 - Manhood Peninsula Destination Management Plan 5. Action Planning
;OLÄUHSZLJ[PVUVM[OL+47HPTZ[VIYPUN SWOT Analysis together key themes and issues in a detailed action plan to support the development of a Strengths Weaknesses Opportunities Threats sustainable visitor economy on the Manhood Peninsula. ;OLUH[\YHSLU]PYVUTLU[ÅVYH Problems associated with To develop distinctive USP and 0TWHJ[ZVMPUJYLHZLK and fauna Peninsularity such as road brand opportunities recreational pressures on the infrastructure and congestion A series of action points have been Climate and light natural environment and wildlife, KL]LSVWLK[OH[YLÅLJ[[OLV\[JVTLZVM.VPUN Walking and cycling including dog walkers Poor access to East and West Dutch, a peninsula SWOT analysis, and the Sandy beaches Manhood and surrounding Horse-riding Climate change and sea level key objectives of the DMP (page 6). Within Coast to countryside location villages rise this there is particular emphasis on the Nature-based tourism Flooding and erosion Principles for Wise Growth (page 10) and the Protected landscapes - Poor public transport Astronomy / photography articulation of the VERB model which seeks Chichester Harbour and Pagham >H[LYX\HSP[`KYHPUHNLHUK Harbour Poor infrastructure for cycling Medmerry realignment to: HUKLX\PUL[V\YPZT sewage East Head Heritage and literature 0UJYLHZLK[YHMÄJ Limited accommodation t Welcome, involve and satisfy visitors Medmerry managed realignment Education and new habitat creation and capacity Funding opportunities t 7YV[LJ[YLÅLJ[HUKLUOHUJL[OLSVJHS access Lack of signage and 0TWYV]LKW\ISPJ[YHUZWVY[ Glasshouse development and environment Diverse range of activities interpretation Signage increasing commercialisation of ,UNHNLHUKILULÄ[HSSOVZ[YLZPKLU[Z the horticultural sector t Dark night sky for star-gazing Car parking Extending the season Planning - support given by the t (JOPL]LHWYVÄ[HISLWYVZWLYV\ZHUK >H[LYZWVY[ZZ\YÄUNKP]PUN Lack of integration between sailing VCAS (Visit Chichester local authority OPNOX\HSP[`PUK\Z[Y` the agricultural/horticultural Assurance Scheme) Walking sectors and the wider Manhood 504)@ economy Seasonal activities Within the context of this DMP this puts a Cycling - Saltern’s Way/Bill Way Demographics ZWLJPÄJMVJ\ZVU! 0UJYLHZPUNJVTTLYJPHSPZH[PVUVM 0UJYLHZLK^H[LYZWVY[ZWYV]PZPVU /VYZLYPKPUNLX\PUL[V\YPZT horticulture Labour pool Local produce / gastronomy Birdwatching t Environmental sustainability Poor visitor facilities e.g. tourism Lack of co-operation between and managing the issues and Boat trips showers/toilets the different sectors and areas -YLL[YHMÄJÅV^PU[V,HZ[/LHK on the Manhood Peninsula opportunities presented by climate Accommodation Dog poop change and sea level rise Encourage new accommodation Lack of engagement from Pubs Loss of existing facilities/ provision industry and key stakeholders amenities t Developing a Sense of Place as Local produce Visit Chichester website 0UJYLHZLKSL]LSVMJVTWL[P[PVU a means of capitalising on the Proximity of Chichester City Limited cultural diversity development within the tourism sector opportunities afforded by the Centre Demographics Pagham Harbour/visitor centre Economic climate distinctive qualities of the Manhood All year round destination Peninsula Marketing and branding and lack Planning Accessible VMHKLÄULK<:7HUKKLZ[PUH[PVU Economic climate - staycations/ t Effective networking and Weather proposition developing the domestic market collaboration between the different Leader Funding stakeholder groups who have an interest in the long-term development Working with the farming of the visitor economy community
>7KHPHVWDNHQIURPWKH0DQKRRG3HQLQVXOD'03FRQVXOWDWLRQZRUNVKRSVDQGDQDQDO\VLVRINH\SROLF\GRFXPHQWV@ - 35 - Manhood Peninsula Destination Management Plan 5. Action Planning Peninsula Enhancement Theme 1: The Visitor Experience Case Study
Actions: South East England AONB Sustainable Peninsula Sense of Place Project Tourism Project D &UHDWLRQRIWKHPeninsula Tourism Partnership (PTP)VXSSRUWHGE\WKH ,QGLFDWLYHSURMHFWVWUDQGVFRXOGLQFOXGH The project aimed to co-ordinate, deliver and promote 0DQKRRG3HQLQVXOD3DUWQHUVKLSOHGE\9LVLW a rural tourism initiative in the AONBs of South East L Visitor Guide LY Sustainable Visitor Charter &KLFKHVWHU England and focused on the sustainable enjoyment of the countryside and its products. An electronic (web-based) visitor guide The development of the Peninsula There is a clear opportunity to draw together based around the unique characteristics Principles for Sustainable Tourism as part of Project Objectives and capitalise on the synergy between all of the Manhood Peninsula, including key a Peninsula wide commitment to sustainable the key stakeholder groups that have an themes such as Heritage and Culture, tourism, and enhancing visitor, industry Helping to ensure a sustainable and economically interest in the development of the visitor viable future for tourism interests in South East Landscape, Food and Drink, Out and About, and community awareness of the special economy on the Manhood Peninsula and AONB’s and Wildlife that all businesses will be able qualities of the Manhood Peninsula. form a singular partnership to act as a Working with partners across the South East region to link to and supplement with their own suitable and accountable vehicle for driving to help co-ordinate and add value to existing and information Y Peninsula Payback Scheme planned sustainable tourism programmes aimed at IRUZDUGNH\DFWLRQSRLQWVLGHQWLÀHGLQWKH rural tourism interests DMP. LL Car Free Tourism Initiative Drawing on the success of the Pagham Supporting and instigating new ideas to develop Harbour Visitor Payback Scheme extend regional distinctiveness, closer links between E 'HYHORSPHQWDQGLPSOHPHQWDWLRQRID tourism and local food producers, wider use $VSHFLÀFSURMHFWWKHPHIRFXVLQJRQWKH the principles of visitor payback as the basis Peninsula Sense of Place Project (PSPP) by visitors of public transport, and greater development of walking, cycling and equine of a Peninsula-wide initiative with funds understanding of the unique qualitites of AONB’s tourism, drawing on the expertise and work going to support small-scale environmental This project would consist of a number of and their managment requirements that has already been done, and is planned, projects, education and interpretation. Supporting, instigating and managing distinct strands that together would form by stakeholders and organisations across programmes to deliver better business practice, the basis of a potential bid to the TCHP the Manhood Peninsula, including the NYLH[LYWYVÄ[HIPSP[`HUKLU]PYVUTLU[HSS`ZV\UK Leader Programme, supporting product Greenways Group, Wildlife and Heritage management to existing rural tourism businesses in development, thematic-led experiences, South East AONB’s Group, and Sustrans. The project could interpretation and education, and business Supporting and adding value to the work already also investigate the potential of using the support. being done to advise and assist farmers diversifying Chichester canal as a green corridor to the into rural tourism in South East AONB’s Manhood Peninsula, and lead on developing The project would be co-ordinated by access opportunities presented by the Central to the project were the development of AONB a single project group, as part of the Medmerry managed realignment. packs, produced by the AONB units, which were Peninsula Tourism Partnership, which would given out to the businesses. These were designed as help to facilitate a common approach to the LLL Local Food Development a booklet that businesses could display in bedrooms development of key project strands (e.g. [VILYLHKI`]PZP[VYZ0[PUJS\KLKPUMVYTH[PVUVU[OL
walking, cycling, food). AONB in general, with the opportunity for businesses The promotion of local produce and to produce and include information on their immediate gastronomic tourism on the Peninsula area via template pages accessible from a dedicated including the development of themed Local Distinctiveness website. menus (e.g. Peninsula Breakfast), and related events, capitalising on the local Application to the DMP food product, for example Selsey crab and The principles of the project could be translated into lobster. a Sense of Place project for the Manhood Peninsula, with resources available electronically via the Visit Chichester website.
- 36 - Manhood Peninsula Destination Management Plan
Peninsula Enhancement Theme 2: Peninsula Enhancement Theme 3: DMP Themes Industry Competitiveness Destination Marketing Summary: Where Next? The following steps are required to t Environmental sustainability Actions: Actions: provide a basis for the successful and managing the issues and implementation opportunities presented by F 'HYHORSEHVSRNHWUDLQLQJRQORFDO K 'HYHORSPHQWRIWKH3HQLQVXODEUDQGOLQNHG of the DMP climate change and sea level GLVWLQFWLYHQHVVWRSURPRWHJUHDWHULQGXVWU\ WRWKH9LVLW&KLFKHVWHUZHEVLWHDQGWKH rise XQGHUVWDQGLQJRIWKHVSHFLDOTXDOLWLHVRIWKH GHYHORSPHQWRIDSSURSULDWHVRFLDOPHGLD Manhood Peninsula FKDQQHOV t Developing a Sense of Place as a means of capitalising on G $GRSWWKH9(5%0RGHODQG3ODFH0DNLQJ L 373WRZRUNZLWK9LVLW&KLFKHVWHURQWKH Step 1: &KDUWHUDVWKHEDVLVRIDPeninsula GHYHORSPHQWRIWKHQHZ9LVLW&KLFKHVWHU the opportunities afforded by 3URRÀQJ7RROWRHQVXUHWKHVXVWDLQDEOH ZHEVLWHZLWKSDUWLFXODUUHIHUHQFHWRPLFUR the distinctive qualities of the GHYHORSPHQWRIWKHYLVLWRUHFRQRP\RQWKH VLWHVKLJKOLJKWLQJNH\SURGXFWRIIHULQJVRQ Creation of the Peninsula Manhood Peninsula Manhood Peninsula the Manhood Peninsula Tourism Partnership (PTP) t Effective networking and H :RUNZLWKWKH8QLYHUVLW\RI&KLFKHVWHUDQG M (PSKDVLVRQRXWRIVHDVRQPDUNHWLQJ collaboration between the 9LVLW&KLFKHVWHUWRGHYHORSDORQJWHUP ZKLFKGUDZVRQWKHNH\HOHPHQWVRIORFDO different stakeholder groups DSSURDFKWRWKHFROOHFWLRQRIORFDODUHD GLVWLQFWLYHQHVVDVSDUWRIWKH6HQVHRI3ODFH who have an interest in the VWDWLVWLFVWRSURYLGHDVXLWDEOHUHVHDUFKEDVH 3URMHFW long-term development of the WRVXSSRUWWKHGHYHORSPHQWRIWKHYLVLWRU visitor economy HFRQRP\RQWKH0DQKRRG3HQLQVXODDQG Step 2: ZLGHU&KLFKHVWHU'LVWULFWWRHQVXUHLQIRUPHG GHFLVLRQPDNLQJ Development of a Peninsula I :RUNZLWKWKH8QLYHUVLW\RI&KLFKHVWHUWR Sense of Place Project HQKDQFHEXVLQHVVFRPSHWLWLYHQHVVWKURXJK ZRUNSODFHPHQWDQGPDQDJHPHQWSURMHFW RSSRUWXQLWLHVYLDWKH6FKRRORI(QWHUSULVH Management and Leadership
J (QJDJHLQ'LVWULFWZLGHLQLWLDWLYHVWRGHYHORS DFFRPPRGDWLRQFDSDFLW\WKURXJKWKH Step 3: GHOLYHU\RIZRUNVKRSVWRWKHJHQHUDOSXEOLF RQUXQQLQJKROLGD\DFFRPPRGDWLRQ Website, Marketing and Brand Development
Photo courtesy of CHC
- 37 - Manhood Peninsula Destination Management Plan 6. References CHICHESTER DISTRICT COUNCIL, ARUN PARTNERS FOR ENGLAND (2010), Place Making - DISTRICT COUNCIL AND THE ENVIRONMENT A Charter for Destination Management, Partners for AGENCY (2008), Planning for the Future - Pagham England, London. to East Head Draft Coastal Defence Strategy, CDC, Chichcester. ROBINSON, P. (2008), Local Food – An Opportunity for Tourism, www.insights.org CHICHESTER HARBOUR CONSERVANCY (2008), Chichester Harbour AONB Management Plan 2009- TOURISM SOUTH EAST (2010), Selsey and East/ 2014, CHC, Chichester. West Witterings Visitor Survey 2010, Tourism South East, Hampshire. CHICHESTER HARBOUR CONSERVANCY (2009), Valuing Chichester Harbour 2009, CHC, Chichester. TRIBAL VOICE COMMUNICATIONS (2010), Faversham Area Walks Project Evaluation, Faversham COBBOLD, C. AND SANTEMA, R. (2001), Enhancing Enterprise Partnership. Excellence - Going Dutch on the Manhood Peninsula, Manhood Peninsula Partnership, Selsey. VISITBRITAIN (2011), Destination Manager’s Toolkkit, www.insights.org. COBBOLD, C. AND SANTEMA, R. (2008), Going +\[JO00;V^HYKZH:HMLHUK:\Z[HPUHISL-\[\YL VISIT CHICHESTER (2010), Enhancing Excellence of the Manhood Peninsula, Manhood Peninsula - Destination Management Plan for Chichester and Partnership, Selsey. District, Visit Chichester, Chichester.
COUNTRYSIDE AGENCY (2002), Sustainable WALES TOURIST BOARD (2005), Sense of Place Tourism in the New Forest, Countryside Agency, Toolkit, WTB London. WEST SUSSEX COUNTY COUNCIL (2007), Pagham Harbour Local Nature Reserve Management Plan, DEFRA (2008), A Strategy for Promoting an WSCC, Chichester. 0U[LNYH[LK(WWYVHJO[V[OL4HUHNLTLU[VM*VHZ[HS Areas in England, DEFRA, London.
DEPARTMENT OF COMMUNITIES AND LOCAL GOVERMENT (2010), PP25S - Development and Coastal Change Practice Guide, HMSO, London.
DEPARTMENT OF COMMUNITIES AND LOCAL GOVERMENT (2010), PP25 - Development and Flood Risk, HMSO, London.
FOREST OF BOWLAND AONB (2004), Sense of Place Toolkit, Forest of Bowland AONB.
- 38 - Manhood Peninsula Destination Management Plan 7. Appendix - Visitor Chichester DMP - Priorities
Enhancement Theme 1: The Visitor Experience Priority 3: Research and Monitoring Priority 5: Developing a Sustainable Tourism Industry
Priority 1: Product Development D :RUNLQSDUWQHUVKLSZLWKWKH8QLYHUVLW\RI&KLFKHVWHUWR D ,QFUHDVHWKHQXPEHURIEXVLQHVVHVDFURVVWKH'LVWULFWLQYROYHG LPSOHPHQWDSKDVHGUHVHDUFKSURJUDPPHWRSURGXFHDQ LQJUHHQDFFUHGLWDWLRQIRUH[DPSOHWKURXJK9&$6*UHHQ a. Develop and promote new and existing products based around DFFXUDWHHYDOXDWLRQRIWRXULVPDFURVVWKH'LVWULFWDQGWRHQVXUH &UHGHQWLDOVRUWKH*UHHQ7RXULVP%XVLQHVV6FKHPH the primary tourism assets in Chichester and across the District LQIRUPHGGHFLVLRQPDNLQJ E 7RLGHQWLI\DQGVXSSRUWRSSRUWXQLWLHVIRUWKHXVHRIORFDOJRRGV I 0U[LNYH[LWYVK\J[ZPU[VZOVY[IYLHRTHYRL[PUNIHZLKHYV\UK E :RUNZLWKDWWUDFWLRQSURYLGHUVDFURVVWKH'LVWULFWWRGHYHORS DQGVHUYLFHVIRUH[DPSOHWKH6XVVH[%UHDNIDVW theme-led experiences to develop high value spending tourism DJHQHULFFXVWRPHUIHHGEDFNIRUPWRDOORZPRUHHIIHFWLYH EHQFKPDUNLQJRIWKHYLVLWRUH[SHULHQFHDFURVVWKH'LVWULFW F 6XSSRUWVXVWDLQDEOHEXVLQHVVSUDFWLFHWKURXJKDFWLYHHQJDJH c. Work with regional partners to secure funding to support the ZLWKWKH:HVW6XVVH[6XVWDLQDEOH%XVLQHVV3DUWQHUVKLSDQGWKH development of new tourism products F 'HYHORSRQOLQHIHHGEDFNPHFKDQLVPVWRHQKDQFHIXUWKHUWKH 8QLYHUVLW\RI&KLFKHVWHU TXDOLW\RIWKHYLVLWRUH[SHULHQFH d. Promote existing products more effectively to the host G :RUNZLWKEXVLQHVVHVDQGUHODWHGVWDNHKROGHUVWRH[SORUH community through more resident-orientated activity RSSRUWXQLWLHVIRUGHYHORSLQJJUHHQWRXULVPDFURVVWKH'LVWULFW L 9L]PL^[OLX\HSP[`VM[OLL_PZ[PUNWYVK\J[HUKVWWVY[\UP[PLZMVY Enhancement Theme 2: Industry Competitiveness H (QFRXUDJHEXVLQHVVHVLQWKH'LVWULFWWRDGRSWD6XVWDLQDEOH development through the Quality and Membership Committee 9LVLWRUV&KDUWHUDVSDUWRI9LVLW&KLFKHVWHUҋVFRPPLWPHQWWRWKH to help co-ordinate and disseminate information between Priority 4: Business Support and Advisory 3ODFH0DNLQJ&KDUWHU different sectors across the District I :RUNLQSDUWQHUVKLSZLWKNH\VWDNHKROGHUVWRGHYHORS f. Work in partnership with the Rural Towns co-ordinator to D 'HYHORSDQLQGXVWU\SRUWDORQWKH9LVLW&KLFKHVWHUZHEVLWH LQIUDVWUXFWXUHDQGVXVWDLQDEOHWUDQVSRUWQHWZRUNVWRLPSURYH support the development of tourism in the market towns and LQGXVWU\YLVLWFKLFKHVWHUFRP WRKHOSIDFLOLWDWHWKHGLVVHPLQDWH YLVLWRUVҋH[SHULHQFHRIWKH'LVWULFWZLWKFRPPXQLW\DQG rural areas of the District RILQGXVWU\EHVWSUDFWLFHDQGDFWDVQHWZRUNLQJKXEIRUORFDO HQYLURQPHQWDOLPSURYHPHQWVDQDGGHGEHQHÀW EXVLQHVVHV
E 6XSSRUWLQGXVWU\SDUWLFLSDWLRQLQQDWLRQDOO\UHFRJQLVHGWUDLQLQJ Priority 2: Customer Service and Quality Management SURJUDPPHV HJ:HOFRPHWR([FHOOHQFH Enhancement Theme 3: Destination Marketing
D ,QFUHDVHWKHQXPEHURITXDOLW\DVVHVVHGDFFRPPRGDWLRQDFURVV F :RUNVWUDWHJLFDOO\ZLWK&KLFKHVWHU&ROOHJHDQGWKH8QLYHUVLW\ Priority 6: Marketing and Communications WKH'LVWULFWDQGIXUWKHUGHYHORSWKH9LVLW&KLFKHVWHU$VVHVVPHQW RI&KLFKHVWHUWRSURYLGHEHVSRNHWUDLQLQJDQGEXVLQHVV 6FKHPH GHYHORSPHQWVXSSRUW D 'HYHORSDSDUDOOHOPDUNHWLQJVWUDWHJ\WRPDLQWDLQWKHSURDFWLYH G :RUNVWUDWHJLFDOO\ZLWK&KLFKHVWHU&ROOHJHDQGWKH8QLYHUVLW\RI PDUNHWLQJDQGSURPRWLRQRI&KLFKHVWHU'LVWULFWDVDSUHPLHU E 6XSSRUWLQGXVWU\SDUWLFLSDWLRQLQQDWLRQDOO\UHFRJQLVHG &KLFKHVWHUWRDOORZWKHWRXULVPLQGXVWU\WREHQHÀ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rogramme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ÀFLHQWDQGHDV\DFFHVVWR LQIRUPDWLRQWKH\UHTXLUHLQWKHPRVWDSSURSULDWHIRUPDWV - 39 - Written and designed by Commissioned by: Dr Andrew Clegg The Manhood Peninsula Partnership Visit Chichester School of Enterprise, Management and Leadership c/o Chichester District Council Chichester District Council University of Chichester East Pallant House East Pallant House Upper Bognor Road 1 East Pallant 1 East Pallant Bognor Regis Chichester Chichester PO21 1HR West Sussex West Sussex Tel: 01243 8212017 PO19 1TY PO19 1TY Email: [email protected] Tel: 01243 785166 Tel: 01243 785166 Web: www.chi.ac.uk/tourism Email: [email protected] Email: [email protected] Web: Web: