Monginis Brand Name Originated Over 100 Years Ago, When 2 Italian Brothers Set up a Catering Firm in South Mumbai

7 OBJECTIVE Overall study of the organization and studying different departments and understanding different concepts related to the respective departments. INTRODUCTION The Monginis brand name originated over 100 years ago, when 2 Italian brothers set up a catering firm in south Mumbai. Monginis catering services including cakes, pastries and savories were in great demand. To the last detail, complete with a wedding cake it was Monginis that breathed life and fun into the European weddings that took place in Bombay. After it was bought over by the Khorakiwala's in 1960's, the brand has remarkably grown to become the national leader in cakes. In 1971, for the first time in India, a plan of having an exclusive franchise cake shop was conceptualized. Mr. H.T. Khorakiwala, the founder president of national association of bakery industry, who spear headed the operations, realized that to grow it was necessary to focus on production standards and distribution. The retail management was best left to the shop owners, who were in a better position to offer personalized service to the customers. In 1991, Monginis came to Egypt with its history and deep knowledge of perfect baking. Today 36 outlets network across Goa, Monginis is still dishing out melt-in-the-mouth Celebration Cakes, Cookies, Chocolates, Specialty breads, Snacks, Oriental Sweets, and Savories, as well as gift a cake online concept, corporate surprises, party decoration ideas, and free home delivery in the 21st century...We¶ve come a long, sweet way!!! BACKGROUND OF THE COMPANY/ COMPANY HISTORY .MONGINIS ± GOA UNIT OVERVIEW New Millennium Bakers is a franchisee company of Monginis Foods Pvt. Ltd. Monginis has expanded and established itself and has spread its unit worldwide. In the year 2000 Monginis foods set up a factory in Goa in Verna Industrial Estate which is owned by Mr. Datta Naik since they learned that people of Goa like foods like savories, cakes, bread etc. It¶s an ongoing trend that Goan people are keeping up to, where they have always liked sweet dishes and other such 8 food items therefore Monginis thought that Goa would be a perfect location to set up its factory wherein they would gain huge amount of profits. It has been 11 years from now that the company introduced itself in Goa. The main strength of this company is that it has been HACCP certified. They follow different policies like Glass policy, Jewellery and Cosmetics policy, Health policy, Food and Safety policy, Visitors policy and Quality policy to keep up to their standards. The main priority of the company is to see that safety is maintained in all areas right from procurement of raw materials to delivery of finished products to customers. After setting up the factory, Monginis gave rights to anyone who was interested in opening Monginis outlets and sell their goods with the necessary requirements. This is also a major strength to the company because no other food processing unit¶s in Goa has as much number of outlets as Monginis has. The company has a total number 11 department. There are more than 150 employees working in this factory. The bankers of this company are µThe Goan Urban Corporation Bank ltd ± Margao, HDFC bank ± Margao, SBI ± Verna. They also use services like corporate gifting and online gifting through the internet where people all around India can send or gift Monginis products to their loved ones in Goa. Monginis competes with every local outlet that manufactures products like Monginis which are located near Monginis outlet. It does not have any major competitors since no other brands in Goa are established well in Goa as Monginis is. CORE VALUES y To help people help celebrate their happiness and make those moments memorable in their lives. y Good intentions in dealing with one another amongst our stakeholders result in good products and services. VISION STATEMENT To become the market leader in the cake industry and to increase the number of outlets all over the world. MISSION STATEMENT To supply the best quality product at the right time with value for money and continue maintaining leadership in the market. 9 COMPANY PROFILE Company name Monginis Foods Pvt. Ltd New Millennium Bakers Year of establishment 2000 Business type Manufacturing unit Products Cakes, gateaux, savories etc. Total no. of employees 170 and above Company website www.monginis.net OWNERSHIP AND CAPITAL Ownership type Partnership Representatives Mr. Datta Naik Markets Entire Goa ( North & South Goa) Total annual sales volume Rupees 10 cores for the year 2009 FACTORY INFO Total number of outlets 36 Advertising slogan GO ahead celebrate!!!! Factory location Verna industrial estate, plot no 107, 108 Phone no 2782185, 2782540 Bankers The Goa urban corporation bank ltd ± Margao HDFC bank ± Margao SBI ± Verna Management certification HACCP 10 EXECUTIVE SUMMARY The organization we selected was Monginis (new millennium bakes) which is a Franchise of Mumbai Monginis. The main aim of this project is to study over all functioning of all the departments of an organization and gain practical knowledge about the firms activities right form procurement of raw materials to supply of finished goods to the customers and also to understand the functions of each department. The main requirement is coordination among various departments. The report consists of an introduction of the company, the core values, mission, vision, and acknowledgement, background of the company, company profile, and organizations structure. A detailed study of all departments is shown. The functions of the HOD of every department and working of the departments have been explained. Lastly there is a conclusion, recommendations and suggestions to the company. 11 POLICIES OF FIRM 1. Quality policy 2. Food safety policy 3. Glass policy 4. Jewellery and cosmetic policy 5. Health policy 6. Visitor policy 12 MARKETING DEPARTMENT There are 8 zones and 36 outlets of monginis (cake shop and cake lets).the company owns monginis at panjim and margoa. Cake shop is legal outlets, which are finalized by the Mumbai monogynies and the marketing department. They sell only monginis products. Example monginis cake shop at vasco near SMRC hospital. Cake lets are outlets which sell monginis products with other products. They don¶t sell products which would outrage monginis products example monigis cake let at KTC bus stand panjim. SENIOR SALES AND MARKETING Mr. Ashish is the sales and marketing manager .he is responsible of making all the strategies for the company. He does the budgeting for every year for marketing department. The points that he has to consider while budgeting are promotional expenses, product introduction expenses. He is also responsible for setting the targets for sales and also setting the targets for the sales and also doses the pricing of the products. NEW PRODUCT INTRODUCTION When R&D comes up with a new product it is been presented to the marketing manager wills to the introduce the new product he does the sampling among the employees .if the feedback from the employees is positive these samples are sent to some of the outlets and it is tried by the consumers. If the feedback is positive he works on the pricing of the product. He looks out for the cost of production; add the other expenses like workers salaries and other expenses. After this step he comes to a final cost of production prices and he decided the MRP depending upon the type of production and the taste of the product. After the pricing of the product is done it is sent to the outlets. Company provides a goods sampling period of 10 days, where the company send samples to the outlets on daily bases. During this period if the outlet returns the product they are not charged any price all their money is refunded. 13 DEPARTMENTS UNDER SALES AND MARKETING DEPARTMENT SALES SUPERVISION DEPARTMENT Employees from this department visit the outlets .the geographic coverage is divided into two parts south goa and north goa. Every supervisor keeps visiting the outlets every three days. The supervisors go the every outlet and monitor the maintenance. They see if orders are taken properly and served properly on the counter. They monitor on the hygiene of the outlet. If the outlets follow the rules of hygiene they take suggestions from the customers .supervisors also monitor infrastructure of the outlets and see if the air conditioners are working properly, see if the tables are properly cleaned and dustbins are clean. They also take customer grievances if the customers have any issues about the product. If the complaint is very critical the supervisor personally meets the customers and talks to them. The complaints of customers are taken down by the outlet owner on a complaint book that is reviewed by the supervisor and he attends to the respective customer. CUSTOMER RELATIONSHIP OFFICER Whenever a special order is been placed, the CRO officer takes down the details about the customer like his birth date, his spouse, and children¶s birth date, their wedding date etc .After the order is supplied the officer personally calls up the customer and takes the feedback from them. Especially greeting cards are sent to customer on their birthday or their children¶s birthdays. DISPATCH DEPARTMENT All the orders taken from the OPS department are given to the various departments. The information about which outlet has ordered how the required number of products. All the products goes to dispatch department and employees of dispatch department directs all the products according to the outlet orders than the products are sent to the drivers and are loaded in vehicles , than the products are sent to the respective outlets. 14 ORDER PROCESSING SYSTEM (OPS) In this department all the order are taken from the outlets.

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