EDITOR'S PICK

BORN TO BE A BUSINESSMAN Moiz Master discovered his entrepreneurial streak early in life. From starting a supply business while still in college to owning Alister Equipments, which has set up more than 1000 commercial kitchens (and still counting), he has come a long way.

has continued to this day. However, all this wasn’t easy. There were hurdles; a fire engulfed the premises of their oiz Master grew up family business, property issues forced assistingM his father at their family Master to abandon his MBA degree, but retail store in Jalgaon, . he always saw these as opportunities in When he was in junior college, he disguise. set up the Hobby Shop to provide Alister Equipments’ clientele supplies for those with artistic includes restaurants, cafes, hobbies. It was a hit. He also and cloud kitchens. The company pursued sales jobs while studying in works with some of the best names in , which helped him realise the industry; hotel groups such as Taj, that if he were to start his own restaurant chains such as Barbeque company, he would have to move Nation and chains such as to a bigger market and choose a Monginis to name a few. “We have a niche product range. Having dealt range of more than 200 different types in kitchen equipment through his of equipment, which are used by chefs Moiz Master family business, he chose commercial Owner, Alister Equipments all over , and a network of more kitchens. “Being a travel enthusiast, than 30 distributors, enabling our I saw that the food industry was presence in almost all the big cities of developing and chefs preferred using India,” he says. The company has now modern equipment to save time and partnered with several quick-service effort. I wanted to bring this trend to franchises and hotel chains to set up the Indian market.” its food joints in any part of India. “By choosing us as the In the course of expansion, Master shifted to and equipment supplier for all their new projects, our customers made it his new base, which he feels was one of the riskiest don't have to worry as they have to deal with only one decisions of his life, considering his entire family had to vendor for kitchen requirements.” relocate. However, things worked out well on the personal A believer of one must only compete with oneself, Master and professional front, and Alister Equipments’ offices were looks up to his father for inspiration. “I admire him as an shifted twice to bigger spaces. Additionally, the company entrepreneur and human being,” he says, adding that his entered the production and import businesses. “Our sales father is the one who fueled his ambition and inculcated the almost doubled each year,” he says, adding that this trend virtues of humility and contentment in him.

WHAT MAKES ALISTER AWARDS WON EQUIPMENTS DIFFERENT? • “Best Supplier of Hotel & Bakery Equipment in India” by Asia Service • Continuous Product Innovation Quality Awards 2016 partnered by IBN7. • Dedicated to Service • “Best Kitchen Equipment Supplier of the Year” at Restaurant India • Wide Product Range & Stock Conclave 2017 presented by Restaurant India Awards West India Edition. • Helpful & Honest Team • “Leading Commercial Kitchen Equipment Company in Maharashtra” at • Strong Work Ethic Leadership Summit 2018 by Service Leadership Awards (WBR Corp.). • And above all, a willingness to • Keynote speaker and panel member at various Restaurant India Conclaves. go the extra mile for clients.

14 FORBES INDIA MARQUEE . INDIA SHINING AUGUST 2019