Freeform's Had Enough of Being Told What to Do

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Freeform's Had Enough Of Being Told What to Do 04.01.2019 It's the breakup everyone dreams of being able to pull off but can rarely be done. In the above brand sizzle and the below print ad-written by Richard Eng, VP, creative, Freeform-the network informs society, "it's not me, it's you," and also, "you're kind of a dick!" The campaign was rolled out ahead of the second annual Freeform Summit, with the theme of "A Stage for Everyone." Throughout the day, Freeform hosted a series of panel discussions focusing on authentic storytelling, inclusion and representation-all themes that anchor the network's original series, such as Sirens, Pretty Little Liars: The Perfectionsts, Grown-ish and more. "At Freeform, our programming is meant to inspire, empower and celebrate the possibility of youth culture-we are in service to an audience that is paving the way and fighting for a more inclusive tomorrow and we are so honored to be representing them on and off screen," said Tom Ascheim, president, Freeform, in a statement. â€‹CREDITS Network: Freeform SVP, Marketing, Creative & Branding: Tricia Melton VP, Brand, Creative & Design: Richard Eng VP, Production & Operations: Jeff Horton Senior Manager, Short Form Production: Lisa Poncino Director, On-Air Branding & Design: Alison Braman Creative Director: Neil DuFine Writer: Tracy Moore Production Company: Make Brave Partners: Chuck Carey and Robert Blatchford Executive Creative Director: Curtis Doss Director/Creative Director: Ben Hansford Senior Strategist/Writer: Mika Saulitis Producer: Eunice Kim Senior Strategist: Mika Saulitis Producer: Eunice Kim Post and Finishing: Ultrabland Post Producer: Sylvia Le-Austria Editor: Benjamin Foreman Mix: Tyler Swafford.

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Prettylittleliars: How Hashtags Drive the Social TV Phenomenon
Salve Regina University Digital Commons @ Salve Regina Pell Scholars and Senior Theses Salve's Dissertations and Theses Summer 6-2013 #PrettyLittleLiars: How Hashtags Drive The Social TV Phenomenon Melanie Brozek Salve Regina University, [email protected] Follow this and additional works at: https://digitalcommons.salve.edu/pell_theses Part of the American Popular Culture Commons, Film and Media Studies Commons, and the Television Commons Brozek, Melanie, "#PrettyLittleLiars: How Hashtags Drive The Social TV Phenomenon" (2013). Pell Scholars and Senior Theses. 93. https://digitalcommons.salve.edu/pell_theses/93 This Article is brought to you for free and open access by the Salve's Dissertations and Theses at Digital Commons @ Salve Regina. It has been accepted for inclusion in Pell Scholars and Senior Theses by an authorized administrator of Digital Commons @ Salve Regina. For more information, please contact [email protected]. #PrettyLittleLiars: How Hashtags Drive The Social TV Phenomenon By Melanie Brozek Prepared for Dr. Esch English Department Salve Regina University May 10, 2013 Brozek 2 #PrettyLittleLiars: How Hashtags Drive The Social TV Phenomenon ABSTRACT: Twitter is used by many TV shows to promote discussion and encourage viewer loyalty. Most successfully, ABC Family uses Twitter to promote the teen drama Pretty Little Liars through the use of hashtags and celebrity interactions. This study analyzes Pretty Little Liars’ use of hashtags created by the network and by actors from the show. It examines how the Pretty Little Liars’ official accounts engage fans about their opinions on the show and encourage further discussion. Fans use the network- generated hashtags within their tweets to react to particular scenes and to hopefully be noticed by managers of official show accounts.
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