Corporate Brochure
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A Mission of Enabling Growth & Economic Progress Our Company ● Corporate Profile ● Mission and Value Proposition ● Citi in Japan ● History Corporate Profile Mission and Value Proposition Citi, the leading global bank, has approximately 200 Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are million customer accounts and does business in more than safeguarding assets, lending money, making payments and accessing the capital 160 countries and jurisdictions. Citi provides consumers, markets on behalf of our clients. We have 200 years of experience helping our clients corporations, governments and institutions with a broad meet the world's toughest challenges and embrace its greatest opportunities. We are range of financial products and services, including Citi, the global bank̶an institution connecting millions of people across hundreds of countries and cities. consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and We protect people's savings and help them make the purchases̶from everyday wealth management. transactions to buying a home̶that improve the quality of their lives. We advise people on how to invest for future needs, such as their children’s education and their own retirement, and help them buy securities such as stocks and bonds. We work with companies to optimize their daily operations, whether they need working capital, to make payroll or export their goods overseas. By lending to companies large and small, we help them grow, creating jobs and real economic value at home and in communities around the world. We provide financing and support to governments at all levels, so they can build sustainable infrastructure, such as housing, transportation, schools and other vital public works. These capabilities create an obligation to act responsibly, do everything possible to create the best outcomes, and prudently manage risk. If we fall short, we will take decisive action and learn from our experience. We strive to earn and maintain the public’s trust by constantly adhering to the highest ethical standards. We ask our colleagues to ensure that their decisions pass three tests: they are in our clients' interests, create economic value, and are always systemically responsible. When we do these things well, we make a positive financial and social impact in the communities we serve and show what a global bank can do. Citi in Japan Citi’s client base in Japan includes governmental institutions, financial institutions, multinational corporations and institutional investors. Citi has a long and proud history of serving these clients across a broad range of products, including corporate and investment banking, markets and securities services, capital markets origination, treasury and trade solutions, and research. We aim to deliver highly innovative products and services through an unrivalled global network to support the growth of our clients. Comprehensive financial services for institutional clients Citi’s main focus in Japan is on its corporate and institutional businesses, including Corporate and Investment Banking, Markets and Securities Services (sales, trading, and research across rates, FX, equities and credit markets), Capital Markets Origination (ECM and DCM), and Treasury and Trade Solutions (cash management and trade finance). Our corporate banking and treasury and trade solutions businesses are among the largest of all foreign banks operating in Japan. Deep and trusted client relationships Citi serves top-tier Japanese multinationals, financial institutions, institutional investors and public sector entities, as well as foreign multinationals and global investors that operate or invest in Japan. The depth of our relationships with institutional Japanese clients, which in some cases date back more than 60 years, gives Citi “main foreign bank” status that differentiates it from foreign competitors. Global network supports multinational clients Citi’s key competitive strength is a global banking franchise that is unmatched by Citibank's first branch opened in Yokohama on October 8, 1902 other financial institutions. Our Japan Desk Network serves Japanese multinational clients in more than 12 countries. Citi is ideally positioned to help Japanese clients build their offshore operations and pursue acquisitions or diversify investment portfolios overseas. The connectivity we provide is an important asset for Japanese clients with global aspirations. Presence in Okinawa for more than 15 years Citi commenced operations in Naha in 1999 and has established deep ties with the Being the Best for Our Clients Okinawan community. Okinawa is the base for several of Citi’s financial business divisions, including Operations and Technology. Citi intends to further strengthen its presence in Okinawa and will continue to actively recruit local residents. History Founded in 1812, Citi has been providing financial services to clients for more than 200 years, first in New York and now across the world. Today Citi is a truly global financial services company with 200 million client accounts and operations in more than 160 countries and jurisdictions. Citi started operations in Japan in 1902, when it opened a branch in Yokohama, and is proud of its long history in and commitment to Japan. 1812 City Bank of New York established 1902 International Banking Corporation, later acquired by City Bank, establishes a presence in Japan with a branch in Yokohama 1972 Smith Barney opens a representative office in Tokyo 1974 First National City Corporation is renamed Citicorp 1976 First National City Bank becomes Citibank, N.A. 1980 Smith Barney opens a branch in Tokyo Salomon Brothers opens a representative office in Tokyo 1982 Salomon Brothers opens a branch in Tokyo 1997 Salomon merges with Smith Barney to form Salomon Smith Barney 1998 Name changed to Citigroup following a merger of Citicorp and Travelers Group, which includes Salomon Smith Barney 2012 Citi celebrates its 200th anniversary and its 110th anniversary in Japan 2016 Citi expands its global Japan Desk Network with the opening of new desks in Vietnam and Mexico Staff of the Yokohama Branch, 1919 A Long and Proud History Our Business in Japan ● Business Overview ● Banking, Capital Markets and Advisory Corporate Banking Investment Banking Capital Markets Origination ● Markets and Securities Services Fixed Income Products Equities Investor Services ● Treasury and Trade Solutions Cash Management Services Trade Services ● Research Business Overview Citi is known for its commitment to its corporate and institutional businesses in Japan, including Corporate Banking, Investment Banking, Markets and Securities Services, Capital Markets Origination, and Treasury and Trade Solutions. An Unmatched Global Footprint and Diverse Range of Financial Products Banking, Capital Markets and Advisory Citi’s Banking, Capital Markets and Advisory division Manager and Subsidiary Account Manager. We serve individual sectors. We provide timely insight and whether measured by innovation or proceeds raised, provides comprehensive relationship coverage and a major Japanese corporates as well as the Japanese appropriate advice on industry and market trends in and has distinguished Citi as the clear choice for full suite of products and services in an effort to be subsidiaries of global companies. With a broad collaboration with overseas Citi bankers, supporting debt underwriting, with excellence across a broad the best possible financial partner to its institutional service menu, Citi is able to deliver innovative, the planning and execution of client strategies. range of currencies and markets. clients. value-added solutions to clients. Strong Performance, Proven Results Depth and Breadth of Distribution Network Citi leverages the breadth of its unmatched global In partnership with Citi’s Investment Banking, Able to harness Citi's global network and In equity capital markets, Citi has consistently network to meet clients’ debt capital raising needs Capital Markets Origination, Treasury & Trade exceptional marketing abilities, Citi in Japan is innovated and delivered equity and equity-linked and to provide merger and acquisition and Solutions and Markets & Securities Services perfectly positioned to deliver superior advice when solutions tailored to our clients' needs. Our equity-related strategic financing solutions. From specialists - deliver corporate banking and finance executing deals. Citi has achieved outstanding structuring, valuation, and placement capabilities inaugural issuances and exchanges to cross-border services to global, regional and local clients. business results in many areas in Japan, including enable us to serve corporate, government, and transactions and first-of-their-kind landmark Citi has established Japan Desks in 12 countries to fixed income, equity underwriting, and M&A, and private equity clients in financing acquisitions and structures, our track record of successfully meet the needs of Japanese multinational clients. consistently ranks among the top foreign investment capital expenditures, managing liabilities, executing transactions in both buoyant and The coverage of Japan Desks extends to clients in banks in various league tables. monetizing assets, and hedging exposures. Our challenging market conditions is a testament to neighboring countries and jurisdictions, further platform is truly global in terms