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1 TOURISM and CULTURE DEPARTMENT TOURISM POLICY NOTE 2011-2012 Introduction Tourism Is Seen As an Engine of Development, Cataly

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1 TOURISM and CULTURE DEPARTMENT TOURISM POLICY NOTE 2011-2012 Introduction Tourism Is Seen As an Engine of Development, Cataly Apart from generating direct employment, it’s indirect effect ensures inclusive growth of the local community. From a service sector, tourism has emerged as a leading export industry like the Gems and Jewellery Industry, TOURISM AND CULTURE Information Technology and Engineering DEPARTMENT Products. TOURISM Therefore, priority is accorded by both Central and State governments to POLICY NOTE 2011-2012 give a major fillip to tourism sector. A new thrust is being given for providing Introduction tourist infrastructure of international standard and marketing of destinations. Tourism is seen as an engine of development, catalyst to economic Arrangements of services such as prosperity of a country. travel, accommodation and food with ease and comfort help in attracting repeat Tourism refreshes the mind, brings visitors and providing effective publicity happiness, relaxation, enjoyment and by word of mouth. gives new experience etc. to the tourists. Tourism ensures an all round growth Tourism in the past was regarded as through economic multiplier effect which a religious or leisure activity. Now, the percolates to various stake-holding improved connectivity, quality roads and sectors like the airlines, railways, surface easy access to tourist attractions, e- transport, cruises, hotels, tele- booking, etc. have made travel easier. communication etc. Monotony of work, stressful lifestyle, and 1 2 desire to explore new places have Tamil Nadu Tourism – necessitated travel and tourism. The free Potential and Prospects trade and open-sky aviation policies have Vision also contributed to tourism growth. The pace of growth in recent times has left the (i) To promote Tamil Nadu as an infrastructural facilities and availability of attractive tourist destination human resources lagging behind, thereby at the International level. leaving a challenge to match the growth and have futuristic and perspective plans (ii) To preserve the rich cultural in place. heritage and monuments of architectural splendour. India Tourism Mission India Tourism provides a world of attractions to tourists. The snow-capped (i) To strengthen the existing mountains, Taj Mahal, magnificent tourism infrastructure in the Temples of Tamil Nadu, long stretch of State. Beaches, Palaces, places of Worship, historical Monuments, Wildlife, Nature, (ii) To exploit the tremendous Rural lifestyle, Cultural Diversity, Art, unexploited potential for the Crafts, Architecture and the Cuisine are promotion of Tourism. just a few to mention. The Government of India is now making aggressive (iii) To identify the gaps in tourism promotional efforts and accord priority for infrastructure and formulate tourism. For establishing infrastructure, development schemes. financial support is extended to the States. If the tourism potential is fully (iv) To provide world class realised, a manifold growth and it’s services for the tourists consequential socio-economic benefits can visiting the State. be derived. 3 4 (v) To achieve 40 Lakh foreign 3. Increase the length of stay of tourist arrivals and 60 Lakh tourists. domestic tourist arrivals in the next five years. 4. Increase the average spending by foreign as well as domestic tourists Importance of Tourism per day. (i) To generate foreign exchange Strategy for the country. (ii) To generate employment, a. Integrated development of high- especially in the services priority tourism infrastructure in sector and to improve the high potential tourism circuits. standard of living and quality of life for the people. b. Enhanced connectivity and improved environment, utilities According to Government of India and tourist services. estimate, every one Crore Rupees invested in Tourism creates 475 jobs as c. Improvement of institutional and against 126 jobs from Manufacturing regulatory frameworks that will Sector. ensure coordinated efforts of multiple agencies. Goals d. Promotion of environmentally 1. Make Tamil Nadu the top and culturally sustainable and destination in India for attracting socially inclusive tourism domestic and foreign tourists. development. 2. Increase the number of tourist e. Encouragement of private sector arrivals. and community participation in tourism and 5 6 f. Capacity building and human iii) National Parks resources development for Guindy National Park, Anaimalai- sustainable tourism and Indira Gandhi National Park and destination management through Gulf of Mannar Marine National employment generation, poverty Park. alleviation, environmental regeneration, advancement of iv) Wildlife and Birds Sanctuaries women and disadvantaged groups. a) Wildlife Sanctuaries Mudumalai, Kalakkad, Mundanthurai, Kodiakarai Strengths of Tamil Nadu for Tourism and Berijam. Development b) Birds Sanctuaries I. Tourist Spots Vedanthangal, Karikilli, i) Excellent Hill Stations Pulicat, Karaivetti, Udhyamarthandapuram, Ooty, Kodaikanal, Yercaud, Vaduvoor, Chithirankudi, Yelagiri, Javvadhu Hills, Kolli Koonthankulam, Vellode, Hills, Sirumalai Hills, Valparai, Melaselvanur, Vettangudi and Top Slip, Kalrayan Hills and Pichavaram Mangrove Coast. Pachamalai Hills. v) Botanical Garden ii) Silvery Cascades (Waterfalls) Ooty, Kodaikanal, Coimbatore. Courtallam, Hogenakkal, Thirparappu, Papanasam, Akasa Gangai (Kolli Hills), Thirumurthi Falls. 7 8 vi) UNESCO Declared Monuments Mosques: Chola Temples – Big Temple in Thousand Light Mosque at Thanjavur, Iravatheeswarar Chennai, Nagore Durgha, Erwadi, Temple in Dharasuram and Siva Thengaipattinam, Keelakkarai, Temple in Gangaikonda Kayalpattinam. Cholapuram, Monuments at Mamallapuram, Nilgiris Heritage ix) Museums Train. Chennai Museum and 20 other Museums in the Districts. vii) Beaches Marina Beach, Elliots Beach, x) Palaces Kanniyakumari, Pulicat, Thirumalai Naicker Mahal, Mudaliarkuppam. Thanjavur Palace, Padmanabhapuram Palace, viii) Famous Temples Chettinad Palace. Navagraha temples, Nava Tirupathi temples, Six Abodes of xi) Forts Lord Murugan, Famous temples St. George Fort at Chennai, at Rameswaram, Chidambaram, Danish Fort at Tranquebar, Madurai, Thanjavur, Srirangam, Vellore, Dindigul, Namakkal, Thiruvannamalai, Kanniyakumari, Gingee, Thirumayam, Kancheepuram. Kattabomman Fort. Churches: Santhome, Velankanni, Manappad, Panimaya Madha, Poondi Madha Church. 9 10 II. Transport Infrastructure IV. Skilled Manpower i) Excellent Road connectivity (4 V. Well-established Private and lane Road and East Coast Road Corporate Hospitality from Chennai to Kanniyakumari) Industry / Service Sectors – ii) One International Airport at Hotels, Theme-parks, Banking, Chennai and other Airports at Insurance, Call-Taxies, etc. Madurai, Tiruchirappalli, Weakness (key barriers to the Coimbatore, Salem and development of Tourism Sector) Vaagaikulam and Government & Private Airlines. (i) Inadequate access and last- mile connectivity. iii) Wide Railway Network connecting major cities in other States with (ii) Poor and inadequate major Cities and Towns in Tamil infrastructure at tourist Nadu. destinations and sites. iv) 3 Major Ports (iii) Weak tourism management capacities. III. Educational and Medical (iv) Limited participation by the Institutions Private Sector and Local Communities. Top Educational and Medical Institutions, including top Corporate Opportunities Hospitals are located. A rich, Cultural and Pilgrimage heritage that already attracts significant tourism volumes and that has the 11 12 potential, with proper management to facilities at the Hill Stations, Waterfalls, further expand. Forests, Bird Sanctuaries, Wild Life Sanctuaries and National Parks for the Pilgrimage tourism, primarily to benefit of Tourists. Various Packages will Kancheepuram, Thanjavur, Tiruchirappalli, be developed to promote Eco-Tourism in Rameswaram, Madurai and Thoothukudi the State on sustainable basis without Districts, including a number of UNESCO causing damage to environment and wild sites such as the Mamallapuram Rock life. Carved Temples and the Temple Precincts, accounts for an estimated 60% of Tamil ii) Rural Tourism Nadu’s total tourist market. However, the State’s extensive historic, coastal wetland Development of “Rural Tourism” is and Western Ghat forest bio-diversity undertaken with the assistance of resources and assets, together with the Government of India and United Nations cultural heritage of its rural and coastal Development Programme. Government of communities, have not been effectively India funds hardware (infrastructure) tapped for tourism. component; United Nations Development Programme funds software (Capacity New Tourism Products Building) component and it is implemented with the assistance of local (i) Eco-Tourism NGOs. 18 Rural Tourism Projects have (ii) Rural Tourism been funded with a total outlay of Rs.6.21 (iii) Adventure Tourism Crores. Rural Tourism enables exposure of (iv) Medical Tourism children brought up in urban areas to rural life. i) Eco-Tourism iii) Adventure Tourism A separate Eco-Tourism Wing has been established in TTDC to promote Adventure Tourism is gaining much sustainable eco-tourism by integrating popularity among tourists. Trekking in 13 14 low altitude hill areas, paragliding in The Government of India is Yelagiri, Water Sports in Muttukadu and permitting a separate category of Medical Mudaliarkuppam Boat Houses are some of Visas, which helps in getting visa for a the innovative sports activities promoted maximum period of one year which under Adventure Tourism for the benefit includes the medical tourists and their of tourists. Adequate safeguards are attendants who accompany them. The
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