www.christmasbowl.org
A Brand New Bowl Game! The Christmas Bowl™ is a newly proposed postpost--seasonseason college football bowl game, located in Los Angeles, CA. The Christmas Bowl™ location lends itself to some of the largest college football conference followings, as well as one of the nations largest tourist destinations.
The Christmas Bowl™ anticipates NCAA approval by April of 2010, and will play the inaugural game the week of Christmas 2010 in one of the most historicalhistorical stadiums in the world, The Los Angeles Memorial Coliseum.
3 A New Game Based on Tradition! Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of Christmas Bowl™ CEO, Derek Dearwater, for almost 10 years. The Christmas Bowl™ name was adopted in recognition of the first postseason bowl game ever played in the Los Angeles Memorial Coliseum ---- the 1924 Los Angeles Christmas Festival.
While the defunct bowl game was only played in 1924, it’s meaningful to the PACPAC--10,10, as it showcased USC defeating a competitive University of Missouri team 2020--7,7, finishing the season with a record of 99--2.2. The 1924 Trojan’s were coached by Elmer HendersoHenderson,n, the winningest coach in USC’s history, with a record of 45 --7 (.865). Also present on the field the day of the LA Christmas Festival, was Brice Taylor, USC’s first AllAll--American.American.
Scenes from the 1924 Los Angeles Christmas Festival:
USC Head Coach USC AllAll--AmericanAmerican The Los Angeles Memorial Coliseum Elmer "Gloomy Gus" Henderson Brice Taylor in its first year! 4 The Los Angeles Memorial Coliseum
Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park neighborhood of Los Angeles at Exposition Park. WitWithh a seating capacity of 93,607, the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since 1923.
In addition, The Coliseum has the distinction of being the only stadium in the world to host the Olympic Games twice, in 1932 and 1984. It is also the only Olympic stadium to have hosted the Super Bowl, twice in 1967 and 1973, as well as the World Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the FIFA World Cup 2018/20222018/2022..
5 Los Angeles Memorial Coliseum
December 23, 2009
To: Derek Dearwater, Christmas Bowl From: Jon Lee, Los Angeles Memorial Coliseum
Please accept this letter as confirmation that the Los Angeles Memorial Coliseum has placed December 21st through 24th, 2010 - 2013 on hold for the Christmas Bowl.
We would very much like to see the Christmas Bowl take place at the Coliseum and look forward to working with you on your event.
Sincerely,
Jonathan Lee Director of Marketing and Events Los Angeles Memorial Coliseum and Sports Arena
6 More Than Just Another Football Game The Christmas Bowl™ committee estimates the new bowl game will generate more than $$1717 million annually for the local economy, much of whiwhichch comes from out--ofof--out town fans spending on local hotels, restaurants, entertainment, retail stores, local services and beyond.
Much more than just another football game, the Christmas Bowl™ represents an opportunity to become the second largest economic impact of an annual oneone--dayday event during the holiday period in Los Angeles behind the Rose Bowl.
"The Christmas Bowl™ is not only an enjoyable entertainment option for Southern California residents and tourists alike, but it is also a critically important economic boost to the local economy, " said Mayor Antonio VillaraigosaVillaraigosa,, "I’m pleased with the efforts of the Christmas Bowl™ committee to bring a new Holiday tradition for the City of Los Angeles.
Los Angeles Mayor Antonio Villaraigosa 7 No Better Place Than LA
LA has a large population with a huge college football following
LA is home to 176 colleges and universities
The Los Angeles Memorial Coliseum is a historic PAC--1010 venue
LA is an important tourist destination ---- ranked iinn the top 4 in the USA
Universal Studios & Disney Park alone have 20 million visitors per year! LA Moderate climate, # 1 in sunny days per year
LA’s climate is moderate, averaging a temperature of 58 degrees in December
LAX is home to all major airlines, providing easy access for all PACPAC--1010 & WAC fans
LA is a safe place --crimecrime rate was second lowest ooff the ten U.S. cities with a population over 1 million
60% of PACPAC--1010 teams and 33% of WAC teams can travetravell to LA by bbusus under 8 hours of travel time, providing for a significant cost savings when travelling to the Christmas Bowl™ 8
Conference Alignments The Christmas Bowl™ is finalizing 4 year agreements to match--upmatch up two teams from the following prominent NCAA Division 1--A1 A conferences:
Historically, the postseason bowl series has not featured a pairing of these two highly competitive conferences, which have produced an average of 10.9 bowl eligible teams over the last 8 years:
PACPAC--1010 average: 6.4 WAC average: 4.5
In 2010, the proposed Christmas Bowl™, along with the Emerald Bowl will be the first alignments between the PACPAC--1010 and the WAC.
* Pending PACPAC--1010 backback--upup agreement approval 10 Conference Selections
The Christmas Bowl™ primary conference selections areare as follows: Conference Selection
# 2#2
# 7#7
The Christmas Bowl™ PACPAC--1010 # 7 selection will increaseincrease significantly in demademandnd should the PACPAC--1010 Conference expands from 10 to 12 teams as expected.expected.
Prior to PACPAC--1010 expansion, the Christmas Bowl™ will require a “ba“backck--up”up” conference agreement with the MidMid--AmericanAmerican Conference,Conference, or an “at large” team, for those years that the PACPAC--1010 # 7 selection may not qualify as bowl eligible:
# 3, 4, or 5
11 Western Athletic Conference Support
"The Western Athletic Conference is excited to join the PACPAC--1010 and the MAC in establishing a new bowl alliance with the Christmas Bowl in 2010 through 2013. The Christmas Bowl has the potential to be one of the Western Athletic Conferences leading bowl alliances over the next 4 years, considering the strength of the conferences, the Los Angeles market appeal, and the philanthropic visibility that the Children’s Miracle Network provides. We are pleased to be a part of the Christmas Bowl in its Karl Benson early development and look forward to its emergence towards WAC Commissioner stature and prominence on a national scale.” ––KarlKarl BensonBenson
12 Conference Alignments in Detail A 2 ndnd PACPAC--1010 and WAC alliance is possible due to the 20102010 bowbowll commitments:
Bowl Eligible Bowl Conference Bowl Eligible Bowl Conference Selection Commitment Match Up Selection (non-BCS) Commitment Match Up
Approved*
Note :: •• The WAC must decide prior to 3/31/10 to support the Humanitarian Bowl, or the New Mexico Bowl, as the NCAA will only allow 4 WAC Approved* bowls given their bowl eligible team average of 4.5 since 2006
*Pending PACPAC--1010 backback--upup agreement approval 13 No Better Place Than LA With 6 major airports, Los Angeles is geographically well positioned to serve the teams, student body and fans of the19 schools in the PACPAC--1010 and WAC:
Flight Time Direct Flight Driving WA From (LAX) (Y/N) Time Fresno, CA 0:55 Y 3:32
SF Bay Area 1:15 Y 5:58
Phoenix, AZ 1:15 Y 5:41 68% of OR ID Tucson, AZ 1:23 Y 7:28 all schools are within Reno, NV 1:23 Y 8:00 3 hours of LA* Salt Lake City 1:45 Y 10:15 Boise, ID 1:57 Y 13:51 CA Portland, OR 2:29 Y 15:09
Seattle, WA 2:39 Y 17:57
NV Eugene. OR 3:25 N 13:22 UT El Paso, TX 3:47 N 11:51 Spokane, WA 3:58 N 19:25
Shreveport, LA 4:58 N 23:59 AZ Honolulu, HI 5:35 Y N/A
NM HI
LA * Includes USC & UCLA 14 PACPAC--1010 Western Region Non--BCSNon BCS Bowl Comparison Chart
Criteria Market Los Angeles San Diego San Francisco Las Vegas San Diego Population Density (USCB 2008) 24,745,616 3,001,072 10,368,260 1,865,746 3,001,072 Major Airport(s) LAX/SNA/LGB/BUR/ONT SAN SFO/OAK LAS SAN 2009 Game Date (Pacific Time) N/A 12/23 @ 5:00pm 12/26 @ 5:00pm 12/22 @ 5:00pm 12/30 @ 5:00pm AccuWeather Avg. Temp (December) 58 Degrees 57 Degrees 49 Degrees 47 Degrees 57 Degrees Days of Sunshine Annually 284 266 259 294 266 Crime Rate per 100,000 People 3,308 3,650 5,393 4,913 3,650 Venue LA Coliseum Qualcomm Stadium AT&T Park Sam Boyd Stadium Qualcomm Stadium Venue capacity 93,500 70,000 40, 184 36,800 to 44,615 70,000 2009 Attendance N/A 32,665 40,121 40,018 64,607 Average attendance prior 2 years N/A 32,310 37,392 42,331 61,563 Ticket Price $50 to $65 $38 to $60 $40 to $75 $50 $70 to $85 Conference Alignments in 2010 WAC #2 vs. PAC-10 #7 Navy vs. MWC #2 PAC-10 #5 vs. WAC #1 MWC #1 vs. PAC-10 #5 PAC-10 #3 vs. Big 12 #5 TV Contract TBD ESPN ESPN ESPN ESPN TV Rating in 2009 N/A 2.4 4.6 2.2 3.7 TV Rating in 2008 N/A 3.2 4.0 2.2 3.5 TV Rating in 2007 N/A 2.0 3.59 2.48 4.38 Rating % increase '08 to '09 N/A -25.0% 15.0% 0.0% 5.0% Rating % increase '07 to '08 N/A 60.0% 11.4% -11.3% -19.6% 2009 Teams N/A Utah 37, Cal 27 USC 24, BC 13 BYU 44, Ore State 20 Neb 33, AZ 0 2008 Teams N/A TCU 17, Boise St. 16 Cal 24, Miami 17 AZ 31, BYU 21 Ore 42, Ok State 31 2007 Teams N/A Utah 35, Navy 32 Oregon St. 21, MD 14 BYU 17, UCLA 16 TX 52, ASU 34 Charitable Alliances CMN Make A Wish All Stars Helping Kids Various local charities Rady's Hospital / SD Food Bank Major Corporate Sponships TBD San Diego County C.U. Diamond Foods Maaco Pacific Life Year Established 2010 2005 2002 1991 1978 Team Payout TBD $750,000 $825,000 $1,000,000 $2,350,000
15 20092009--1010 NCAA Postseason Bowl Television Ratings
TV ratings have increased significantly since 2007. The Christmas Bowl™ anticipates a rating of at least 3.5 in 2010, given the strength of the conferencesconferences aligned, as well as appeal associated with the Children’s Miracle NetworkNetwork and its celebrities. 16 Christmas Bowl™ Preferred TV Time Slots
Christmas Week 2010
Wednesday Thursday Friday Saturday Sunday Monday Tuesday 22 23 24 25 26 27 28
Christmas 2:00 PM 3:30 PM Day
22ndnd 11stst Choice Choice
The Christmas Bowl™ has Monday the 27 thth as the preferred game day, preceding Monday Night Football. Second choice is Christmas Eve, allowing for the game to start after the scheduled NFL game, which begins at 12:00pm (PT) on 12/24. Our third choice would be 12/28/10 (Tuesday).
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Christmas Bowl™ Primary Charity The Christmas Bowl™ has established a four year agreement with the Children’sChildren’s Miracle Network (CMN(CMN)) to be the primary charity of the new game. The CChristmashristmas Bowl™ will serve as a high profile platform for CMN’s fundraising efforts, maintaining the most visibility within the marketing of the bowl game behind the presenting sponsor. In addition, a portion of all ticket sales will be donated to CMN’s hospithospitals.als.
Children’s Miracle Network is a nonnon--profitprofit organizationorganization that raises funds for more than 170 children’s hospitals. Countless individuals, organizations and media partners unite with CMN hospitals to help sick and injured kids in local communities. Donations to CMN create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year!
It is the objective of the Christmas Bowl™ to becobecomeme one of CMN’s leading fund raisers over the next 4 years, establishing the bowl game as the most benevolent event in the NCAA college bowl seriesseries..
19 Children’s Miracle Network The Children’s Miracle Network hospitals (176) serve 17 million children andand their families each year, which is significantly more than all other children’s causes combined!
17 Million Patients/Year
4.8 Million Members
129,000 Patients/Year
12,000 Wishes/Year
4,900 Patients/Year
There’s a strong chance that at least one child in your local community is currently receiving healthcare treatments through CMN’s donations.
www.childrensmiraclenetwork.org/holidaygreeting/ 20 CMN Celebrity Support for the Christmas Bowl™
“Wow! a bowl game which will “Children’s Miracle Network is truly raise awareness and funds for America’s premier children’s health children’s health care needs and care charity and I can think of Children’s Miracle Network. What nothing more exciting or rewarding a great idea. Children’s Miracle than to have the Children’s Miracle Network is truly a great charity Network Christmas Bowl become a and they represent our best hope reality” --TimTim Brown for helping sick kids in everyone’s home town.” -- Steve Young Steve Young Tim Brown NFL Hall of Famer Retired AllAll--ProPro NFL Star / & ESPN Analyst ‘87 Heisman Trophy Winner
“The Children’s Miracle “Children’s Miracle Network and Network Christmas Bowl, what their 170 premier children’s hospitals a powerful title in support of across North America help 17 million North America’s largest and children in need of health care most effective children’s annually. To create a college bowl charity. I would love to see it game that will raise awareness and happen.” --BoBo Jackson money for their cause is truly a great effort. I support it in every way.” --JerryJerry Rice
Bo Jackson Jerry Rice Retired NFL Star / NFL Hall of Famer ‘85 Heisman Trophy Winner 21
Christmas Bowl™ Board of Directors Christmas Bowl™ Advisory Council
Derek Dearwater Caryn Crump –– Chairman, Founder & CEO CEO, Crump Consultants / Professor Christmas Bowl ™ VP, Marketing & Media Relations, Christmas Bowl ™
John Perles Thomas J. Sullivan CoCo--ChairmanChairman & President President of Children’s Memorial Christmas Bowl ™ Foundation, Children’s Memorial Hospital, Chicago, IL
George Perles Charlie Amato Founder & CEO Chairman, Southwest Business Little Caesar’s Pizza Bowl Corporation Board Life Member, Valero Alamo Bowl
Brian Hazelgren LaMar Williams Chief Development Officer Director, Development, Children’s Children’s Miracle Network Miracle Network
Townsend Bell IRL IndyCar Series Driver
23 A Seasoned Executive Committee
The Christmas Bowl™ executive team is a skilled group with over 100 years professional experience. In addition, John Perles, along with his father George Perles, have been instrumental in the establishment of threethree postseason bowl games:
••MotorMotor City Bowl (now Little Caesar’s Pizza Bowl) ••GMACGMAC Bowl •• International Bowl
Legendary Coach George Perles John Perles has successfully managed the operations of tthehe Motor City Bowl (now Little Caesar’s Pizza Bowl) in Detroit, for the last 5 years. His role on the Christmas Bowl™ board and the bowl staff will ensure the success of the most benevolent postseason bowl game in the college postseason bowl series.
24 Planning & Events Timeline FEBRUARY MARCH APRIL 3/10 Mayor Villaraigosa Meeting Los Angeles D. Dearwater Marriott Meeting (Doug Watson) PAC-10 Meeting (PAC-10 Proposal) 3/24 2/9 Newport Bch D. Dearwater, L. Williams Las Vegas D. Dearwater, J. Perles 4/2 Bowl Press Release @ LAMC 2/22 Send RFP’s to TV Networks Los Angeles C. Crump, D. Dearwater, J. Perles, B. Hazelgren Los Angeles C. Crump, D. Dearwater, J. Perles 4/5 Bowl Press Release @ CMN Salt Lake City C. Crump, D. Dearwater, J. Perles, B. Hazelgren 3/17 Wells Fargo Meeting (LOC) Newport Bch D. Dearwater, K. Lipinski
Website Development 3/30 Christmas Bowl™ Website Launch Crump, Dearwater, Perles Salt Lake City C. Crump, D. Dearwater, J. Perles
Finalize CBS TV Contract 3/14 Bowl Application Deadline D. Dearwater, J. Perles 4/01
Prepare for NCAA Meeting 4/22 4/22 FBA Meeting Dearwater, Perles, Crump, Hazelgren, Williams Phoenix
3/30 Finalize LA Memorial Coliseum Contract D. Dearwater, J. Perles
Finalize PAC-10 Back-up Agreement 3/28 D. Dearwater, J. Perles
Corporate Sponsorship Development Initiative Hazelgren, Perles, Dearwater, Williams, Crump, Bell, Amato, Sullivan
Legend: Confirmed Tentative Due Preparation Execution Dates Dates Dates 25 First Year Impact The Christmas Bowl™ anticipates a first year actual attendance in excess of 45,00045,000,, and with strong regional marketing efforts it couldcould surpass 65,000..65,000
The national television audience projection is 5,000,000 live viewers, given the integration of a potential CMN telethon, the demand for college football, and the fact that there is limited bowl activity the week of Christmas.
Star power of the CMN celebrity base to increase awareness of the event and provide key entertainment during the game
Christmas BowlBowl™™ contact information:
Contact E-Mail Derek Dearwater – CEO/Founder [email protected]
John Perles – President [email protected]
Note: The Christmas Bowl™ (USPTO Serial # 77863238) is a property of Christmas Bowl, LLC, a California based company
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