eSERVICES: DATING SERVICES 12 11 09 06 03 Pages Overview DATAANALYSIS BASIS OF METHOD AND
– – – –
14 10 08 05
KPI Detailed Market Deep Framework Subject Subject › › › › › › › › › - Most downloaded dating dating downloaded Most landscape vendor Dating Services withinthe segment Dating Services takeaways Key in by region comparison KPI Market charts of in form the by region comparison KPI Market and assumptions developments, Future size benefit, market Customer scope Market Comparison
Dive
structure,
overview
contact a
and pps by country pps by
imprint
eServices the form of tables of form the sensitivity sensitivity analysis
market
Essentials followed by In Europe most countries are dominated by Tinder, of 20.9% p.a. and the dating service segm The China has the highest average growth rate (10.4%) Largest dating) are growing All segments (matchmaking, online dating and casual pool of prospective Online Dating Services allow users to access a bigger 5% eServices
market Badoo
m is the US arket has an average growth rate of
and partners
Lovoo with
US$1.9bn
ent has a CAGR in 2016
2
© Statista Digital Market Outlook Marketscope DATING SERVICES AND PRODUCTS SERVICES: Event Tickets Event
–
Focus Focus segment Dating ServicesDating Online Dating Online Speed Dating Speed Niche Dating Niche
Out scope of Matchmaking
Other segment segment Other Social Networks Social Casual Dating Casual
r eports
Food Delivery Food Fitness
3
© Statista Digital Market Outlook Customer benefit Customer that can that providing to busy Dating dating they (e variety Furthermore, websites prospective looking their they get people can On partner flirt relationship customers online customers There THATTHEIR USER AND ANY INTENTIONS SUIT DATING PORTALSVARIETY A OFFER SERVICES OF .
g
go . .
dating
to share still
age)
Through would everyday are meet (online
schedule
more .
out of portals know are at
. (casual dating Users get
to looking
search
a a their
that
portals
are
and bigger
normally efficient help
forum a different
in
dating matches
all
dating
(matchmaking), dating)
life get help interests benefit
who touch wider
dating) searching
meet services options
users kinds
. for
or dating Users the
for
. portals
have users services
. not
apps, with
This
groups from people or find . doing on chance . of circle
.
or
are
meet
no
pool
people with
a have makes others
dating
for These
filters what users using
time
they
also
just sex
by of of to of in
a a a a
to data features looking portals use Customers any users tests based complex identify intentions his can dating In (2015) Gary problems.“ society's one solving is really that things those of one is dating online part, most the everything to sides bad are “There
protect
addition,
find . Kremen
casual security
to or on
Many
kind services
used
for potential just
regarding a
the matchmaking . users
, co ,
her
service who Matchmaking
dating flirt - for think, I but affairs
results a founder founder of (e portals
by of
. .
g variety
exist seek
and .
interests
blurry
partners married
discretion that
of
sites commitment have of of
. chat
Match.com Match.com a
-
also personality Each
algorithms
of
lover
matches . pictures)
services
without
special Dating
online users using allow
user
and and can .
matchmaking the US services The online data third with collection However success diminishing, stigma more too, rise major smartphone at potential convenience D page dating categories divided The Market size ating
any $
4
global in . dating suspicion .
12 revenue 6 sought dating parties
This
impact dating time
smartphone
apps of billion and for
,
partners of
:
segment some dating
of
into hampers
matchmaking, detailed revenue on
services
-
services after
online services on their might penetration offer
service which online as
your and
is in
users services sales
.
everywhere three
you In
2016 generated
are
personal phone definitions)
flexibility
the
have misuse
penetration amounts .
in
addition, dating .
with
drives
regard market Due dating
afraid the . growth can
.
Most . become
a
service
Hence, casual has dating
to
share
their
data (see that find and and
the the the the .
by to of of is is a ,
dating Momo dominated number speaking in northern Europe downloaded When in with Kingdom Regarding in comparison in US Europe, United ( is be Comparing approximately dating base of US
generated 2016 2016
the $ China about noted $ 1
1
. revenues
2 .
9 East
is
app
. . ,
billion
segment
is
States
one it which
that 50
billion largest countries
are
countries,
is
in the and
figures Europe %
Tinder
by
with
in
China
the comes . app
most
the
65
However, of in dating South most the had
%
Tinder, is
.
with
leading US in 2016 US
smallest in
;
The
. , of globally,
of
United
Badoo
a $ Lovoo followed $
.
total the
downloaded
0 the 0 the 2016 In
revenue a . . to .
dominates
US 57 24
apps Revenues German
the
share
whereas revenue
country users
United
)
online billion billion is States in . is is
it
most
user
also The this can top 4 the
by .
in of of
-
© Statista Digital Market Outlook Future developments 2: ARPU: Average revenue Average revenue ARPU:2: CAGR:Compound1: customers) growth Chinese growth US resulting China The volume growth region highest Within of resulting growth the the penetration As much apps access able penetration internet dating The BASED,REAL ARE DEVICES MOBILE
US $
0 lowest US
. main . internet $
9 fastest Besides, ubiquitous
more
2 ,
bn with
to
. of rate Europe is we to 3
CAGR, rate in
services
period
in billion
US dating internet caused
growth
global
expect culturally a in 10 an is
.
a and of $
total
1 growing . already online
of 4
and . market , Smartphones 3 and
5 % annual growthrate/average lifting 2021
average .
in bn
6 services Russia
and
3 (new with %
by CAGR market the drivers
2021 .
5 in
market p
and dating . smartphone accepted
% penetration
er
smartphone
very
an
2021 US
increasing the an volume immediate u
This region . 1 ser (
a potential
2016 has
to ongoing through
to annual annual volume market
high
of . is
whole
2021
have
now . -
fast
the are the en 21
of in is - )
functionalities smartwatches dating Furthermore, pressured users more (like on for less networks dating In versions phones use dating We urban purchasing (2015) Arum Kang going” is trend the where that’s only; mobile “Online - growth rate per growthrate
TIME
life meeting addition, anticipate focused
of
Badoo
areas
do relaxed
and and to rather
apps or dating . ,
dating will be be will dating
founder founder into
Dating
dating
not . converge
)
place
. hence
power new on
year faster to it
we finding This
will than
a
Coffee Coffee atmosphere feel access finding apps is
portals
shift more
portals people DATINGSERVICES expect
. expected be using an
establishes
especially
Meets Bagel, Bagel, Meets
a forced
with
on
messaging partner to increasing a used emphasis .
desktop
partner
instead will mobile smart online
social
PERFECT PERFECT
that
and and
.
on be
in a -
sites With to Dating including gigabytes hackers growth hack breaches neglected However, protection with expect and important safety around pervasive, As market excluded size considered dating dating categories Our analysis and sensitivity Assumptions
regularly
online
, forecasts singles) regard
the the
will
portals and relevance a and
the
user
leaked
significant security growth like become
as should services
negatively dating
within users
in
for
(e matchmaking, .
of revenues casual
concerns to
add they
. the
These details
g
include and
the subscription . both
security
. WooPlus .
company Ashley
more these
the FOR FOR becomes
of new
have apps We
dating
. future,
improvement
and websites
increasingly .
the
free
affect next A are the
issues
features
therefore and will Madison very than
group centered for industry .
service dating
- online online Niche
based years
more need plus data
data data user not
low are
be 25 of LOCATION - . .
smallest services, compared prices share dating user impacts (e paying In freemium advertising base services portals makes targeting attitudes Demographic service The additional through extra new the into model .
g our
.
industry
question
can
user significantly revenue value
freemium
of
forecasts,
users of
segment providers
are
the
very
advertising that in be free
dating business services benefits
for
the
this
to
revenues
database
fully average and
will
allow
by to users, data, significantly dating have
advertisers streams attractive
segment
we ARPU services . financed non
users need
models),
has
for
is
As models
that consider interests
a matchmaking . - and
services
revenue a paying
the
the 2 on
This the .
large
to of big .
Therefore excellent .
and
user
is because
is through . provide explore
highest -
Hence,
online
dating dating favors
which which called asset lower
users
; both
user
. and add the
e per 5
.
g . .
© Statista Digital Market Outlook in US$ by region by US$ in Revenue per user in Revenue forecast Source: 2016Digital MarketOutlook MarketbycomparisonKPI DATING SERVICES CasualDating: Online Dating: Matchmaking: million US$ by US$million
region 2021 2016 United States
14.65
15.40 2016
540
650
734 24.31
29.19
+3.5%
p.a.
2021
682
714
890
77.59 region IN MAJOR REGIONS MAJOR IN 87.09
2021 2016 China
1.35
1.54 2.13 2.65
9.25
10.96
2016
452
+ 10.4%
22 91 p.a.
2021
733
36 159 2021 2016 Europe
6.60 6.98
13.76 2016
282 350
585
15.63
+3.6% 38.19 41.12 p.a.
2021
356
409
685
6
© Statista Digital Market Outlook Dating user Dating paying Services Dating revenueServices Source: 2016Digital MarketOutlook CAGR:1: MarketbycomparisonKPI region DATING SERVICES CasualDating Online Dating Matchmaking Total Segment CasualDating Online Dating Matchmaking Segment
Compoundannual average growthrate/ growthrate per year
mUS mUS mUS mUS Unit Unit m m m
$ $ $ $
United States 1,924 2016 2016 540 650 734 22 44 9
2,012 2017 2017 572 666 774
22 45 10
2,093 2018 2018 603 681 810 23 45 10
2,167 2019 2019 632 693 841
23 46 10
2,231 2020 2020 659 704 867
23 46 10
2,286 2021 2021 682 714 890 23 46 10
16 16 CAGR CAGR IN MAJOR REGIONS MAJOR IN
+4.8% +1.9% +3.9% +3.5% +1.0% +0.9% +1.5% – –
21 21 1 1
2016 2016 China 452 565 22 91 10 68 49
2017 2017 109 508 642
25 11 78 53
2018 2018 126 565 719 28 12 88 57
2019 2019 140 622 793 31 12 95 60
2020 2020 151 678 863 100 34 13 64
2021 2021 159 733 928 104 36 14 67
+10.6% +11.7% +10.1% +10.4% 16 16 CAGR CAGR +5.8% +8.9% +6.5% – –
21 21 1 1
1,217 2016 2016 Europe 282 350 585 21 53 15
1,270 2017 2017 298 364 608 21 54 16
1,319 2018 2018 314 376 629 22 56 16
1,366 2019 2019 329 388 649 22 57 16
1,410 2020 2020 343 399 668 22 58 16
1,450 2021 2021 356 409 685 23 59 17
16 16 CAGR CAGR +4.8% +3.1% +3.2% +3.6% +2.1% +2.0% +1.7% – – 7
21 21
1 1
© Statista Digital Market Outlook Source: 2016Digital MarketOutlook CAGR:Compound1: annual average growthrate/ growthrate per year Marketsizing KEY TAKEAWAYS Trend signals Trend Growth rate Growth Market size Market ?
› › › › › › › › United States Across US Revenue dating The 2016 majority matchmaking Within of Largest in potential cooperates matches developed Many heavily grow Mobile dating This lowest and
music $ US
2
user user
.
is 3 $
in
different services segment subjects for Datingfor subjects bn
annual 1
Europe in
dating the .
market .
due 9
of
partners base mobile base bn 2016 in
is
revenue
to 2021
For with in dating
to growth
expected
is services market and
is 2016 find apps with
globally as
algorithms
technologies
expected its
largest based
Spotify example,
China,
companies with
44 most
services highly rate will
m
generate
with on about in user
to
continue
US to
compatible
to the their
are saturated
have
revenue revenue rise market,
40 Tinder match online invest
being
taste
%
the the
to to in
› › › › › › › China to have Yet, marriage offering therefore such marriage Chinese use of User USD will Revenue and the China’s nificantly shadows The Europe Smallest
Services high the
smallest dating $ Europe,
apps
base as become 0 reach matchmaking
.
9 smartphone
adult (US
Jiayuan average
bn
market
with counseling is pressure
very society
will the services $ such
wedding in
0 expected with
when
.
a population
57 2021
increasingly a increase popular
,
revenue
other
bn Zhenai
as compared US market revenue
.
compared
exhibits
in
in
Marriage $ penetration Momo to
5
2021 2016 segment
to .
per
its
services and segments Baihe and
share
increase in
users
popular
per ) volume user
about to or Baihe China
a to
websites,
plans
of
US
user
Tantan the strong
80 over
,
14
due and and and sig
are will
%
US on of % is
- -
› › › › › › › › Europe
users profile, where will Dating number brands) takeover Consolidations just in User US Revenue 3 pace Europe Badoo country The revenue services Similar US Europe . 6
$ $ 2021 %
1 1 be
about popularity . . as
base 5 2 solely
bn bn
and
apps
or
users established, is
the of
which with at to has to of
generate in in
growing
Loveflutter is will fake 1
Lovoo
an the US based %
2021 2016
country
about based the
a expected can rise
market will annual will profiles Match
of
are market
on
at US,
to take 40 help apps create . on such
the
most , personalities
%
about
89 Overall,
Group with which
growth and
new in
place
matchmaking minimize
million differs to majority
as 2016 popular volume
a chat
an
the (incl CAGR concepts connects Whispar
rise
like rate Tinder,
audio
bots users same . from
> 1 the the
45 8 to of of of of
- ,
© Statista Digital Market Outlook in million US$ by segment by US$million in Global Source 2 Only 1: includes countries listed in Digital Outlookthe Market Dating DATINGSEGMENT IN SERVICES : CAGR:Compound average Annualper growthyear rate Rata/ Growth DatingServices: Food Delivery: Food Event Event Tickets: : Digital MarketOutlook eServices Fitness: 1
eServices services :
2016
market revenue
global segment size and growthsizesegment 106,978
72,863 25,064 2016
4,598 4,453
276,651 210,324 50,811 2021 e rates
SERVICES
5,871 9,645
CAGR
+16.72% p.a. +16.72%
+20.9% p.a. +20.9%
+23.6% p.a. +23.6% p.a. +15.2% p.a. +5.01% 2
16 –
21 9
© Statista Digital Market Outlook Companyinformation Source: Digital MarketOutlook players of selectedsegmentation portals/appsDating DATING Niche Mass
Audience/ coverage Casual C 2016; SERVICES VENDOR VENDOR SERVICES - VictoriaMilan Date BDSMSingles AshleyMadison
Whiplr Firstaffair
Headquarters:
United States Grindr Blued
Momo China
Type of intended relationship intended of Type
Tinder Lovoo TanTan
LANDSCAPE WooPlus Europe Badoo Match Neu
Meetic Plenty Plenty Fish of
OkCupid
Chemistry Out scope of
LoveScout24 Zoosk
OurTime
ChristianMingle
eDarling JDate Parship Serious ElitePartner
Baihe
10
© Statista Digital Market Outlook Source Considering1: countries included41 in Digital Outlook MarketStatista the Most AND TINDER : BBC News; AppAnnie downloaded dating apps in 2015 by2015 apps in downloadeddatingcountry
BADOO (No. of countries in which the respective app is market leader) is market app respective the in which countries of (No. Badoo Tinder: Lovoo : :
(3) (16) (16)
Heartbeep ARE TOPARE DATING APPS Momo Frim: : :
(1) (1) (1)
WhosHere Paktor: YYC: :
(1) (1) (1)
1
11
© Statista Digital Market Outlook Segment Marketstructuredefinitionand DATING REVENUE STREAMS SERVICES Dating Services Dating
Revenue stream Matchmaking Casual Casual Dating OnlineDating
clearly clearly focus on non These types toenter into extra addressed tosingles, but also provide people with ways romantic relationships. These are notexclusively establishment of sexually oriented contacts outside of “Casual Dating” comprises online services for the location and other attributes. apply search filters withregard to criteria such as age, carry out thesearch on their own.In doing so,they can easy flirting among its members. Theusers normally services, online dating focuses on casual contacting and or fall in that offer a platform whichon its members can flirt,chat The“Online users. automatically recommend potential partners totheir committed for life partners whoare willing toenter intolong a these services is thefact thatregistered members search algorithms to match its users. the The“Matchmaking In scope search search
love love (e.g. neu.de). for partners relationship. Matchmaking
Dating” of dating - ” relational affairs like Ashley Madison. segment contains online services for - segment includes online committal erotic adventures. portals (e.g. by by applying mathematical Out scope of In contrast In to matchmaking
The main Themain characteristic of C - Date or services
Secret.de) services services
- term
Out Out of segment included. events for singles are not Speed Dating and similar Dating Speed excluded from our forecasts. Offline dating agencies are Dating Offline Services considered . (for vegetarians), plus dating apps like Niche Dating, which includes Dating Niche - size size singles) or
WooPlus is is not VegLove
(for
12
© Statista Digital Market Outlook 9 Markets, 36 & segments 94 sub ABOUT DIGITALABOUT MARKET OUTLOOK Access Online Travel Booking,Mobility Services e Personal Finance Digital Payments, Business Finance, FinTech Diabetes, Hypertension, Heart Failure eHealth Delivery Event Fitness,Tickets, Dating Services, Food eServices Video Games, Video Games, ePublishing Video Digital Media Travel - on
-
Demand, Digital Music,
to more than
Exclusive
1,000,000statistics
p m
art art ofthe
ore information more information more
Statista Corporate account Statista Corporate
- segments HobbyDIY & Personal Care, Furniture Appliances, & Toys, Fashion, Electronics & Media, Food & e Energy Management Entertainment, Ambient Assisted Living, Home Automation,Security, Home Smart Home Diagnostics Maintenance,& Connectivity Assistance, Navigation Services, Content Services, & SafetyDriving & Connected Car Social Media Classifieds Ads, Banner Video Ads,Search Ads,Ads, Digital Advertising -
Commerce and and
all all digital markets
Details
› › › › › › Comparable data User count and demographics Revenue forecasts 7 Direct access & downloads 50 countries - Year coverage:
2015
–
2021
13
© Statista Digital Market Outlook IMPRINT Contact and information on the author
Kathrin Schreiber Analyst Kathrin Schreiber graduated in Business Analytics and Management Sciences at the University of Southampton. In her studies she specialized in decision analysis & modelling and forecasting. E-MAIL [email protected] At Statista she works as market specialist on projects related to the digital economy and is also responsible for the development of WEB forecasting models and tools. statista.com/outlook
Released: November 2016
Imprint Statista ▪ Johannes-Brahms-Platz 1 ▪ 20355 Hamburg ▪ +49 40 413 49 89 0 ▪ www.statista.com
Disclaimer This study is based on survey and research data of the previously mentioned sources. The forecasts and market analysis presented were researched and prepared by Statista with great care.
For the presented survey data, estimations and forecasts Statista can not assume any warranty of any kind. Surveys and forecasts contain information not naturally representing a reliable basis for decisions in individual cases and may be in need of further interpretation. Therefore Statista is not liable for any damage arising from the use of statistics and data provided in this report.