Dating Apps and Their Sociodemographic and Psychosocial Correlates: a Systematic Review
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Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
University of Pennsylvania ScholarlyCommons Marketing Papers Wharton Faculty Research 1-2018 Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Dokyun Lee Kartik Hosanagar University of Pennsylvania Harikesh Nair Follow this and additional works at: https://repository.upenn.edu/marketing_papers Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business Analytics Commons, Business and Corporate Communications Commons, Communication Technology and New Media Commons, Marketing Commons, Mass Communication Commons, Social Media Commons, and the Technology and Innovation Commons Recommended Citation Lee, D., Hosanagar, K., & Nair, H. (2018). Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Management Science, http://dx.doi.org/10.1287/mnsc.2017.2902 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/marketing_papers/339 For more information, please contact [email protected]. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook Abstract We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and natural language processing algorithms. We use this data set to study the association of various kinds of social media marketing content with user engagement—defined as Likes, comments, shares, and click-throughs—with the messages. We find that inclusion of widely used content related to brand personality—like humor and emotion—is associated with higher levels of consumer engagement (Likes, comments, shares) with a message. We find that directly informative content—like mentions of price and deals—is associated with lower levels of engagement when included in messages in isolation, but higher engagement levels when provided in combination with brand personality–related attributes. -
CDC Social Media Guidelines: Facebook Requirements and Best Practices
Social Media Guidelines and Best Practices Facebook Purpose This document is designed to provide guidance to Centers for Disease Control and Prevention employees and contractors on the process for planning and development, as well as best practices for participating and engaging, on the social networking site Facebook. Background Facebook is a social networking service launched in February 2004. As of March 2012, Facebook has more than 901 million active users, who generate an average of 3.2 billion Likes and Comments per day. For additional information on Facebook, visit http://newsroom.fb.com/. The first CDC Facebook page, managed by the Office of the Associate Director for Communication Science (OADC), Division of News and Electronic Media (DNEM), Electronic Media Branch (EMB), was launched in May 2009 to share featured health and safety updates and to build an active and participatory community around the work of the agency. The agency has expanded its Facebook presence beyond the main CDC profile, and now supports multiple Facebook profiles connecting users with information on a range of CDC health and safety topics. Communications Strategy Facebook, as with other social media tools, is intended to be part of a larger integrated health communications strategy or campaign developed under the leadership of the Associate Director of Communication Science (ADCS) in the Health Communication Science Office (HCSO) of CDC’s National Centers, Institutes, and Offices (CIOs). Clearance and Approval 1. New Accounts: As per the CDC Enterprise Social Media policy (link not available outside CDC network): • All new Facebook accounts must be cleared by the program’s HCSO office. -
Narcissism and Social Media Use: a Meta-Analytic Review
Psychology of Popular Media Culture © 2016 American Psychological Association 2018, Vol. 7, No. 3, 308–327 2160-4134/18/$12.00 http://dx.doi.org/10.1037/ppm0000137 Narcissism and Social Media Use: A Meta-Analytic Review Jessica L. McCain and W. Keith Campbell University of Georgia The relationship between narcissism and social media use has been a topic of study since the advent of the first social media websites. In the present manuscript, the authors review the literature published to date on the topic and outline 2 potential models to explain the pattern of findings. Data from 62 samples of published and unpublished research (N ϭ 13,430) are meta-analyzed with respect to the relationships between grandiose and vulnerable narcissism and (a) time spent on social media, (b) frequency of status updates/tweets on social media, (c) number of friends/followers on social media, and (d) frequency of posting pictures of self or selfies on social media. Findings suggest that grandiose narcissism is positively related to all 4 indices (rs ϭ .11–.20), although culture and social media platform significantly moderated the results. Vul- nerable narcissism was not significantly related to social media use (rs ϭ .05–.42), although smaller samples make these effects less certain. Limitations of the current literature and recommendations for future research are discussed. Keywords: narcissism, social media, meta-analysis, selfies, Facebook Does narcissism relate to social media use? Or introverted form) narcissism spend more time is the power to selectively present oneself to an on social media than those low in narcissism? online audience appealing to everyone, regardless (b) Do those high in grandiose and vulnerable of their level of narcissism? Social media websites narcissism use the features of social media (i.e., such as Facebook, Twitter, or Instagram can adding friends, status updates, and posting pic- sound like a narcissistic dream. -
Naval Reserve Command
NAVAL RESERVE OFFICER TRAINING CORPS Military Science –1 (MS-1) COURSE ORIENTATION Training Regulation A. Introduction: The conduct of this training program is embodied under the provisions of RA 9163 and RA 7077 and the following regulations shall be implemented to all students enrolled in the Military Science Training to produce quality enlisted and officer reservists for the AFP Reserve Force. B. Attendance: 1. A minimum attendance of nine (9) training days or eighty percent (80%) of the total number of ROTC training days per semester shall be required to pass the course. 2. Absence from instructions maybe excuse for sickness, injury or other exceptional circumstances. 3. A cadet/ cadette (basic/advance) who incurs an unexcused absence of more than three (3) training days or twenty percent (20%) of the total number of training during the semester shall no longer be made to continue the course during the school year. 4. Three (3) consecutive absences will automatically drop the student from the course. C. Grading: 1. The school year which is divided into two (2) semesters must conform to the school calendar as practicable. 2. Cadets/ cadettes shall be given a final grade for every semester, such grade to be computed based on the following weights: a. Attendance - - - - - - - - - - 30 points b. Military Aptitude - - - - - 30 points c. Subject Proficiency - - - - 40 points 3. Subject proficiency is forty percent (40%) apportioned to the different subjects of a course depending on the relative importance of the subject and the number of hours devoted to it. It is the sum of the weighted grades of all subjects. -
A Close Look at Tinder Bots
A Close Look at Tinder Bots Tahora H. Nazer∗ Fred Morstatter∗ Gareth Tysony Huan Liu∗ Abstract Tinder is a popular dating app that allows users to discover potential dating partners with close geographical proximity. Tinder is the first dating app in several countries and has more than 50 million users. However, many of these users are bots with malicious intent. The first step in dealing with this issue is understanding the characteristics of Tinder bots. Toward this aim, we have proposed a ground truth collection method to acquire bots to study. Our method combines honeypot methods and manual annotation. We find that probing messages is a reliable method to distinguish bots from humans as bots promote malicious URLs and direct users to phishing sites. Our observations on the collected bots show that they are more complex than bots that are studied in other social media sites. Tinder bots have profiles that are very hard to differentiate from normal users. We explore activity and profiles of these bots and report the characteristics that can be used in building a supervised learning approach for bot detection. 1 Introduction Tinder1 is one of the most popular dating applications for Android and iOS mobile phones. Tinder is recognized as the most downloaded app in 18 countries with the biggest app Figure 1: User life-cycle on Tinder. After a user joins Tinder, markets. In several countries including USA, UK, Canada, majority of the time is spent for matching and messaging. and Australia, Tinder is the most popular dating app2. Tinder has more than 50 million users [1] and they spend around 77 is no way to access user profiles unless they are shown by an minutes on it [5] every day. -
Suspect Social Web Sites Tinder – a Photo/ Messaging Dating App For
May 12, 2017 PO Box 190242 ● Boise ID 83719 Suspect Social Web Sites Tinder – A Photo/ Messaging dating app for browsing pictures within a certain-mile radius of user’s location. It can be dangerous for teens to meet up with strangers within their geographic location. Instagram – Lets users snap, edit and share photos as well as 15 second videos publicly or with network of followers. Public Photos is the default setting unless privacy settings are used. Private messaging is also an option through Instagram Direct. Teens can be on lookout for “Likes” or “Comments” as a measure of “success”, self-worth and popularity. Snapchat – Lets users put time limit on photos/ videos sent before disappearing. Teens use to send embarrassing images believing they won’t go public. Persons receiving can take screen shot before image disappears and has also been hacked for recovery purposes. Makes “sexting” seem safe encouraging users to send sexual images; some of which have been used for extortion of sender commonly known as “Sextortion”. Tumblr – Streaming scrapbook of texts, photos, and/or video/audio clip postings. Porn easy to find via raunchy, pornographic images & videos which often also depict violence, self-harm, drug use and offensive language. First profiles are public and viewable by any internet user with subsequent privacy settings only available via awkward workarounds. Posts are often copied and shared. Kik-Messenger – A texting app that allows communication with strangers using their Kikusernames to find people to chat with. Also has a Kikcommunity blog where users can submit photos of themselves and screenshot messages; sometimes displaying user’s full name. -
Introduction to Online Dating
INTRODUCTION TO ONLINE DATING Whatever you’re looking for…it’s out there What is Online Dating Searching for a romantic partner on the Internet via a dedicated website usually with the goal of creating a real-world relationship Other People via their Online Profile You Your Online Profile What is Online Dating 35, doctor, likes outdoors 42, accountant, divorced, plays in a band You 37, fireman, loves to cook Some Numbers Online Dating is a good place to meet people* 2005: 44% 2015: 59% Online dating is the 2nd most common way to meet people** 66% of online dating users have gone on a date with someone they met online* 50% of couples expected to meet online by 2031** *PEW Research **eHarmony Study Pros & Cons Low pressure, not Behind a screen face to face at start May cost money, Time and cost-effective does take time Big pool of users Big pool of users Customize to your taste 3 Types of Dating Sites All-Purpose Phone App (Swipers) Niche Age Match Tinder Race OKCupid Bumble Religion eHarmony Interests Choosing Your Site(s) Cost Depth of profiles User Base Reputation Match.com Well-known, respectable. Largest paid user base in the U.S. In-depth questionnaire takes about 30 minutes to complete Free to join (email) and browse – must subscribe to communicate Match.Com Match.Com Sends you daily “matches” based on profiles Reverse Matching: Search profiles of people who say they are looking for the things in your profile Date Spark: Propose a date idea and see who responds or respond to a proposed idea OKCupid Well-known, large user base Profile is quick to set-up, with additional questions to answer as you see fit. -
Murphy V. Twitter, Inc
-1 F I LED 2 San FrancIsco County Superior Court JUN 1 2 2019 3 CLERK iO,R ~HE COURT 4 BY: J,\f,!lt(r).'J.W"--- . }t.I\ _ I, Deputy Clerk ·5 6 7 8 9 SUPERIOR COURT OF THE STATE OF CALIFORNIA 10 COUNTY OF SAN FRANCISCO 11 MEGHAN MURPHY, Case No. CGC-19-573712 12 Plaintiff, ORDER DENYING SPECIAL MOTION 13 TO STRIKE THE COMPLAINTi v. UNDER CALIFORNIA CODE OF 14 CIVIL PROCEDURE SECTIONI425.16 TWITTER, INC., a California corporation; AND SUSTAINING DEMURRER TO 15 TWITTER INTERNATIONAL COMPANY COMPLAINT WITHOUT LEAVE TO an Irish registered company, ' AMEND 16 Defendants. 17 18 19 20 21 22 23 24 25 26 27 28 I I Case No. CGG-19-S73712 ORDER 1 On May 7,2019, the Court heard Defendants Twitter, Inc. and Twitter International " I 2 Company's (together, "Twitter") special motion to strike the complaint under California Gode of 3 Civil Procedure section 425.16 and Defendants' demurrer to the complaint The parties a~eared 4 by their respective counsel of record. This "constitutes the Court's orders on both motions! 5 Factual Allegations of the Complaint 6 Twitter is a private internet communications platform that users can join and use f0r free by I " 7 posting content, limited to a certain number of characters, referred to as "Tweets." Plaintifff : 8 Meghan Murphy is a self-described "feminist writer and journalist" who resides in Vancouver, I I 9 British Columbia, Canada. (Compi. ~~ 5, 20,"70.) She joined the Twitter platform in Apq12011, 10 and used it to "disCuss news.~orth~ events and public ~ssues, ~hare ~c~es, podcasts and 1ideos,. -
Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the -
Implementation on Social Media Platforms
Implementation on Social Media Platforms Overview The Eko Video Player is whitelisted for the Twitter and Facebook environments. When end viewers share an Eko video to one of these services, they essentially embed the Eko Video Player onto their timeline. Depending on the service (i.e. Facebook or Twitter), the end viewer’s platform, and whether the post is promoted (on Facebook only), the Eko Video Player will either play inline within the social media feed, in a new tab within the social media space, or in a new browser tab. Support for the Eko Video Player within these services is made possible by meta tags that are added to the HTML of the site where the video is hosted. These meta tags enable a Facebook Preview and Twitter Card to display in the feed when the video site url is shared on these services. The cards link directly to the interactive video object, enable playback, and specify the sharing copy for the content (provided by the partner). Direct links to videos hosted by Eko automatically include the meta tags to enable inline playback on shared posts, but for videos embedded outside of helloeko.com on a client’s website, the meta tags will need to be added to the website in the <head> part of the page’s HTML and tested. Facebook Open Graph Meta Tags When someone shares a video project hosted on your site to Facebook, Facebook’s crawler will scrape the HTML of the URL that is shared. On a regular HTML page this content is basic and may be incorrect, because the scraper has to guess which content is important, and which is not. -
Dating, Digital Media, and Diaspora: Contextualising the Cultural Uses of Tinder and Tantan Among Australian Chinese Diasporas
DATING, DIGITAL MEDIA, AND DIASPORA: CONTEXTUALISING THE CULTURAL USES OF TINDER AND TANTAN AMONG AUSTRALIAN CHINESE DIASPORAS Xu Chen BA, MA Submitted in fulfillment of the requirements for the degree of Doctor of Philosophy School of Communication Creative Industries Faculty Queensland University of Technology 2020 Keywords Chinese diasporas Dating apps Digital cultures Ethnicity Sexual cultures Social media Dating, digital media, and diaspora: Contextualising the cultural uses of Tinder and Tantan among Australian Chinese diasporas i Abstract Bringing together perspectives from digital dating, sexual cultures, and diaspora studies, this project investigates how Australia-based Chinese users engage with Tinder and Tantan, two dating applications (apps) that have emerged from different cultural contexts – one Western, and one non-Western. Tantan is a popular dating app in mainland China. It was designed to mimic Tinder which, like other Western social media platforms, is blocked in mainland China. Although the study of dating apps has become a burgeoning research field over the past decade, little work has been done – and then only recently – on diasporic uses of dating apps. Research focusing on digital diaspora has shown that social media are essential to the maintenance and negotiation of diasporic identity among Australian Chinese diasporas. Within this digital-diasporic research, however, little attention has been paid to the role of dating apps, despite the popularity of both Chinese and Western dating apps among Chinese diasporic communities. To address this lack of attention, this research places a much-needed focus on the role of dating apps within digital diaspora studies. At the same time, it expands the emerging critical focus on diaspora within dating app studies. -
Snapchat Launches Own Multi-Player Gaming Platform 4 April 2019
Snapchat launches own multi-player gaming platform 4 April 2019 long holiday weekend, something that makes us feel like we're sitting with friends, controllers in hand," he said. "Unfortunately, these games are hard to find on mobile (...) it's hard to get everybody to install the same game, and it's hard to chat." The six games will be directly accessible from Snapchat's popular messaging feature Chat, offering users the possibility to play while at the same time exchanging messages. "Bitmoji Party," developed by Snapchat parent Snap and inspired by Nintendo's "Wii Party," for example features players, brought to life with 3D Bitmojis, as they compete across four fast-paced Snapchat—the popular messaging app—is lauching its mini-games. own multiplayer gaming platform "You can launch Bitmoji Party right from the chat bar, allowing you and your friends to instantly play together, no install required," Wu said. Messaging app Snapchat, which is widely popular among younger users but has struggled to turn a "Alphabear Hustle" is described as a fast-paced profit since its creation in 2011, on Thursday word game in which players work together to spell unveiled new features including an integrated words, collect cute bears and build their own gaming platform, an expansion of its original series personal bear village. and new parnerships with developers. "Zombie Rescue Squad" deals with a zombie "Friendship is more than just the things you chat apocalypse that calls on players to "rescue about," said Will Wu, the director of product at survivors from the hungry hordes and gather as Snapchat as he unveiled Snap Games at a Partner many supplies as you can.