The Berkeley Advantage Foods, and Shazam [email protected]

Total Page:16

File Type:pdf, Size:1020Kb

The Berkeley Advantage Foods, and Shazam Alumni@Haas.Berkeley.Edu THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business U.S. Postage 545 Student Services #1900 Paid Berkeley, CA 94720-1900 University of California, Berkeley BerkeleyHaasSummer 2017 2 HIRING TRENDS 8 AN INTELLECTUAL REVOLUTION 18 IN PROFILE Silicon Valley’s top firms turn to UC Berkeley Haas marks 30 years of trailblazing the Alumni from Shazam, IDbyDNA, Honda for talent more than to any other school discipline of behavioral economics Innovations, Nevada Supreme Court & more Haas Homecoming Cal Parents & Reunion Weekend Saturday, Oct. 21 Haas School of Business These’s something for everyone before the Cal Bears take on the Arizona Wildcats: Mexican fiesta tailgate party Students or Athletes: Can You Be Both? with Lecturer Steve Etter, BS 83, The Berkeley MBA 89 Winners & Losers 2017 talk by Scott Advantage Galloway, MBA 92, founder & chairman, Berkeley Leaders challenge L2; NYU clinical prof. of marketing convention, offering new thinking Face painting for the new economy haas.berkeley.edu/alumni/homecoming Question the Status Quo Confidence Without Attitude Summer 2017 EXECUTIVE EDITOR FEATURES AND DEPARTMENTS The Berkeley Leader Issue Students Always Ute Frey UP FRONT MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley-Haas alumni enjoy 30% off Berkeley their first program, then 15% off STAFF WRITERS Laura Counts, Valerie Gilbert, every program thereafter. Kim Girard, Pamela Tom Contact us for more details: [email protected] Q@Haas co-founders Ben CONTRIBUTING WRITERS Burbridge and Adrienne Torf, Eric Butterman, Charles Cooper, both MBA 92, flank co-president Krysten Crawford, Andrew Lucas Vital, MBA 18 Faught, Diane Fraser, Kate Madden Yee, Mike Rosen, 2 Haas List Upcoming Programs Sam Zuckerman Celebrating 25 years of LGBTQ community PHOTOGRAPHY 4 Haas News Noah Berger, Jim Block, Haas MBA students work Tiffany Brown Anderson, to unite youth cyclists Aaron Clamage, Bruce Cook, Charles Cherney, Keegan R 6 Power of Ideas Houser, Joe Larese, Leigh An applicant’s country of origin Madeira, Genevieve Shiffrar can cause hiring bias ILLUSTRATOR IN THE BACK John Hersey BerkeleyHaas magazine is published by the Haas School PHOTO: GENEVIEVE SHIFFRAR PHOTO: of Business, University of Nobel Laureates and top economists enjoyed a gelato break at the conference celebrating California, Berkeley. For Berkeley-Haas’ influence on behavioral economics. Shown: Nobelist Daniel Kahneman with further information, contact: Haas Professor Ulrike Malmendier. Page 8 BerkeleyHaas Magazine Editor Haas School of Business University of California, Berkeley Nevada Supreme Court Justice 2001 Addison St., Ste. 240 Lidia Stiglich, BS 92 Berkeley, CA 94704 8 An Intellectual Revolution [email protected] Berkeley-Haas marks the 30-year milestone of trailblazing the discipline 18 Haas Network Venture Capital Executive Program The Berkeley Executive of behavioral economics. Alumni from the Nevada BerkeleyHaas Summer 2017, Number 95. September 11–15, 2017 Leadership Program Supreme Court, MIT, IDbyDNA, Honda Innovations, Byte For change of address, email November 6–10, 2017 Gain exclusive insights to unlock value from venture capital, generate 12 The Berkeley Advantage Foods, and Shazam [email protected]. deal structuring, and develop a road map for success. During this Become the leader you’re meant to be with our five-day leadership 24 Worldwide Events five-day program, Professor Jerry Engel will guide a comprehensive Berkeley Leaders challenge convention, offering new thinking for the program. Professor Maura O’Neill, along with other distinguished Annual HaasX talks inspire overview of the venture capital investing cycle and provide insights new economy. UC Berkeley faculty, will help you create a personalized plan to and delight on the latest practices and trends in the venture capital world. obtain innovation and growth, create energy and urgency, and 26 Accolades Ideal for: Entrepreneurs considering venture funding, executives drive results. 22 Rethinking Education 26 leading corporate M&A and business development, institutional Ideal for: Senior executives who want to expand their leadership Alumni Notes Online education pioneer John “Jack” Larson, BS 73, supports budding asset managers, and international economic development officials. capabilities to drive growth, performance & culture. 35 In Memoriam business leaders and data scientists. 36 Personal View Dean Rich Lyons, BS 82, on making every employee a Interested in a custom program for your company? Together with our Chief Purpose Officer esteemed faculty, we’ll work with you to create programs that fit your organization’s distinct needs. executive.berkeley.edu | CONTACT: +1.510.642.9167 Summer 2017 1 Up Front Haas List Alumni Diversity Reputation Built 25 Years of 5 Education pioneer Patrick Awuah, MBA 99, has been named Q-mmunity among the world’s 100 2New Building Faculty most reputable people Twenty-five years ago, Ben Burbridge, What's New The Personality by Reputation Poll, a MBA 92, had a hard time finding a Research with Chou? of Success South African global community of gay students at Haas. performance-manage- Floors one through five Do you have what it takes ment consulting com- Then he met Adrienne Torf and Garrett The Wisdom of the new Connie & to start an entrepreneurial pany. Awuah, founder of Hornsby, MBA 92s. “I realized how Kevin Chou Hall, which empire? In Wall Street Ghana’s Ashesi University, alone we were when we arrived here, house classrooms, are Journal bestseller Built for of After-Hours joins fellow Ghanaian slated to open by late Growth (Harvard Business and we didn’t want the subsequent and former UN Secretary July. Select summer Review Press), Lecturer classes to have the same experience General Kofi Annan, Trading courses will begin John Danner identifies Bill and Melinda Gates, that we did,” Burbridge says. So the Paying attention to overnight stock market returns enjoying the new space four distinct “builder the Obamas, Sena- trio formed a small club. may help investors develop profitable trading strate- this summer. The personalities” of highly tor Elizabeth Warren, Today, Q@Haas is a dynamic commu- gies, says a new study co-authored by Haas Asst. Prof. sixth-floor events space, successful founders— Desmond Tutu, Nobelist Omri Even Tov. He found that overnight market activity Spieker Forum, will open Driver (Apple’s Steve Jobs), nity of 380 lesbian, gay, bisexual, trans- Malala Yousafzai, and provides a gold mine of information about investor in the fall. View the Explorer (Facebook’s Mark singer Adele on the list. gender, and queer students, as well as sentiment at the firm level, pertaining to specific building’s progress two Zuckerberg), Crusader straight allies. It hosts personal storytelling stocks rather than the broader market. ways: via the live (Twitter’s Jack Dorsey), or nights, speakers, panels, and film nights. Even Tov measured how much returns moved after webcam, haas.org/ Captain (Alibaba’s Jack the market closed and found that in the short term, NorthAcademicBuilding, Ma). Via research and Q@Haas Co-president Lucas Vital, up to 12 weeks, prices continued to trend in the same or the Instagram personal interviews, the MBA 18, who helped organize a celebra- direction—what financiers called price “persistence.” account, whats_new_ book, co-authored with tion of the group’s milestone, said of the The effect was even stronger for firms that are typically with_chou. Also visit Princeton University’s more difficult to value. Hiring Trends the Berkeley-Haas Chris Kuenne, guides founders’ experiences: The findings, forthcoming in the Journal of Financial website for the timeline readers to unlock their “Hearing their story and Quantitative Analysis, likely reflect investor senti- and floor plans: own builder personality. and understanding ment because private investors are more likely to trade haas.org/chou-hall. haas.org/danner-book after hours. They also rely more on sentiment and less Pipeline for Patrick Awuah, MBA 99 how far we have come on underlying fundamentals (a firm’s intrinsic, not is a way to understand market, value) when making their trading decisions. Rankings and value what we Even Tov also studied how stocks performed overnight Tech Talent have today.” over 12 months. High overnight returns underperformed High while those with low overnight returns outperformed. When Silicon Valley’s top firms need tech Marks Q@Haas co-founders Ben Burbridge Buying and selling stocks based on overnight returns and Adrienne Torf, both MBA 92, flank yielded a premium of 7.4 percentage points. talent, they turn to UC Berkeley more than to All Around co-president Lucas Vital, MBA 18. All three Berkeley MBA any other school. A report by online recruiting company Hir- Faculty ingSolved shows that Berkeley alumni—overall and in 2017— programs earned top- 3 10 status in the U.S. Innovation get hired more than grads of any other school at the top 25 tech News & World Report’s companies by revenue. In both cases, Berkeley beat out 2018 Best Business Pioneer Alumni Benefits Schools ranking. The Honored Stanford (#2) and Carnegie Mellon (#3). Neither MIT nor any On-Demand Insights Evening & Weekend Ivy League schools made the top ten. The study aggregated Berkeley MBA Program Henry Chesbrough, PhD 97, faculty One of the benefits of being a Berkeley-Haas alum is held its #1 ranking director of the Garwood Center for data from over 10,000 public profiles for tech workers hired or access to lifelong learning opportunities, like the among part-time MBA Corporate Innovation, was honored promoted to new positions in 2016 and the first two months Facebook Live streams we’ve been hosting of every- programs for the fifth with a medal from the Industrial Re- Henry Chesbrough thing from the Dean’s Speaker Series to the annual straight year. The Full- search Institute (IRI) for his standout work in innova- of 2017. For new grads, business development consultant, Alumni Conference.
Recommended publications
  • 60 ENTREPRENEUR in the Click by Catherine Seda
    SEARCHING FOR SALES: Nacho Hernandez knows that thinking like your customers is key to successfully marketing via search engines. 60 I ENTREPRENEUR In the Click By Catherine Seda ou can’t resist the temptation. Fixated on ample, if you type a keyword into MSN Search your computer screen, you anxiously type on Microsoft’s consumer information and enter- Ykeywords relevant to your business into tainment site (www.msn.com), the Web site list- your favorite search engine. A list of search results ings displayed could be from Inktomi, Microsoft appears. You cringe as you spot several competitors, or Overture. Overture provides search results not then grumble because your company’s Web site only to MSN Search, but also to AltaVista and is nowhere to be seen. Where is it? That depends. Yahoo! Could a top site on Overture then appear Where is your search engine marketing strategy? as a top site on a distribution partner’s site? Yes. Gone are the days Unfortunately, these distribution relationships when adding keywords change frequently, making it difficult to deter- want all the right people to in meta tags to your mine exactly where results come from. site produced rankings. The challenging part, however, is figuring out how notice your business? then you Search engine marketing to land a top position in the search engines. There has evolved into a com- are two complementary yet completely different plex and competitive types of methods: optimization and advertising. need to make the most of today’s program. It’s also prof- Search engine optimization (SEO) refers to en- itable—according to a hancing your Web site design to make it more ap- March 2003 report by pealing to crawler-based search engines.
    [Show full text]
  • Informa2on Retrieval
    Introducon to Informaon Retrieval Introducon to Informaon Retrieval Brief (non‐technical) history . Early keyword‐based engines ca. 1995‐1997 Introducon to . Altavista, Excite, Infoseek, Inktomi, Lycos Informaon Retrieval . Paid search ranking: Goto (morphed into Overture.com → Yahoo!) CS276 . Your search ranking depended on how much you Informaon Retrieval and Web Search paid Pandu Nayak and Prabhakar Raghavan . Aucon for keywords: casino was expensive! Lecture 15: Web search basics 2 Introducon to Informaon Retrieval Introducon to Informaon Retrieval Brief (non‐technical) history . 1998+: Link‐based ranking pioneered by Google . Blew away all early engines save Inktomi . Great user experience in search of a business model . Meanwhile Goto/Overture’s annual revenues were nearing $1 billion Paid . Result: Google added paid search “ads” to the side, Search Ads independent of search results . Yahoo followed suit, acquiring Overture (for paid placement) and Inktomi (for search) . 2005+: Google gains search share, dominang in Europe and very strong in North America . 2009: Yahoo! and Microso propose combined paid search offering Algorithmic results. 3 4 Introducon to Informaon Retrieval Sec. 19.4.1 Introducon to Informaon Retrieval Sec. 19.4.1 Web search basics User Needs . Need [Brod02, RL04] User . Informaonal – want to learn about something (~40% / 65%) . Navigaonal – want to go to that page (~25% / 15%) Web spider . Transaconal – want to do something (web‐mediated) (~35% / 20%) . Access a service . Downloads Search . Shop Indexer . Gray areas . Find a good hub . Exploratory search “see what’s there” The Web Indexes Ad indexes5 6 1 Introducon to Informaon Retrieval Introducon to Informaon Retrieval How far do people look for results? Users’ empirical evaluaon of results .
    [Show full text]
  • CLAYTON KILE, on Behalf of Himself : and All Others Similarly Situated, : : Plaintiff, : : : MERRILL LYNCH & CO., INC
    UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK : CLAYTON KILE, on Behalf of Himself : And All Others Similarly Situated, : : Plaintiff, : : : MERRILL LYNCH & CO., INC. and : HENRY BLODGET, : Defendants. : : : Plaintiff Clayton Kile (APlaintiff@) alleges the following based upon the investigation of counsel, which included a review of United States Securities and Exchange Commission (ASEC@) filings by CMGI (the ACompany@), Lycos, Inc. (ALycos@ or ALCOS@) and uBid, Inc. (AuBid@), as well as regulatory filings and reports, securities analysts= reports and advisories about CMGI, Lycos and uBid issued by Merrill Lynch & Co. (AMerrill Lynch@), press releases and other public statements issued by Merrill Lynch, and media reports about CMGI, Lycos and uBid. Plaintiff believes that substantial additional evidentiary support will exist for the allegations set forth herein after a reasonable opportunity for discovery. NATURE OF THE CLAIM 1. This is a federal securities class action brought by Plaintiff against Defendants Merrill Lynch and Henry Blodget (ABlodget@) on behalf of a class (the AClass@) consisting of all persons or entities who purchased CMGI securities from March 23, 1999 through October 6, 2000, inclusive (the AClass Period@). Plaintiff seeks to recover damages caused to the Class by Defendants= violations of Section 10(b) of the Securities Exchange Act of 1934 (the AExchange Act@), Rule 10b-5 promulgated thereunder, and Section 20(a) of the Exchange Act. 1. 2. This action arises as a result of the manipulation by means of deceptive and manipulative acts, practices, devices and contrivances, of the market price of CMGI securities with the intent, purpose and effect of creating and maintaining artificially high market prices.
    [Show full text]
  • The 75Th Summer Series
    The 75th Summer Series This is a very special year for the Manhattan Beach Parks & Recreation Department as the department is celebrating 75 years of enhancing the quality of lives for the community through people, parks, and play. To celebrate its 75th Anniversary, the Manhattan Beach Parks & Recreation Department is hosting the annual Concert Series at Polliwog Park Sundays throughout the summer, beginning July 3rd. A special anniversary festival will be on held July 24th. Festivities of the day include live entertainment, yoga and fitness demonstrations, games, arts and crafts, chalk art, and activities for all ages to enjoy. With an award-winning lineup of the best bands in the South bay, we anticipate an attendance of 50,000 guests throughout the summer. We invite you to take part in this special year of celebrations, with sponsorship opportunities ranging from title sponsorship to exclusive sponsorships tailored to fit your company’s needs. The success of the Manhattan Beach Parks & Recreation 75th Year Celebration Concert Series events depends on support and participation of our local business community. 1 City of Manhattan Beach Parks and Recreation Department The 75th Anniversary celebration honoring the City of Manhattan Beach Parks and Recreation Department will be held on July 24th at Polliwog Park. This day long event will celebrate a sense of place and community and highlight what Manhattan Beach Parks and Recreation does best! From games and activities for the whole family to fitness to sports to arts and aquatics, there will be something for everyone. There will be delicious food, local vendors, live music and entertainment throughout the day.
    [Show full text]
  • What Should Google Do? OO Page 2
    OO page 1 What Should Google Do? OO page 2 What Should Google Do? An eBook of Public Brainstorms Edited by Seth Godin Organized by Ramit Sethi Feel Free to Forward This or Post It, but Please Don’t Sell ©2003, Do You Zoom, Inc. You can click on every page. OO page 3 What Should Google Do? It seems like a simple enough question. The extraordinary thing is how many people want to answer it. Unlike almost any other brand I can think of, this one excites real passion. I wore my Google t shirt (a gift from my friend Wes at Google) to the greenmarket in New York last week. No less than five people walked up to me and, without prompting, started a conversation about how much they loved Google. A tomato salesperson grabbed me by the arm, looked me right in the eye and said, “Google changed my life for the better. Google opened doors for me that I didn’t know existed. Google is my friend. No, [and then she raised her voice a few notches] Google is my BEST FRIEND.” Wow. That’s quite a responsibility. It seems as though her best friend is about to reach a turning point. Google has triumphed as almost no other web site (in fact, as almost no other company) has ever done before. Within just a few years, with almost no money spent on marketing, they completely dominate the surfing patterns of the OO page 4 entire world. Just about everyone visits Google sooner or later during a typical day online.
    [Show full text]
  • DISSENTING STATEMENT of COMMISSIONER ORSON SWINDLE in Privacy Online: Fair Information Practices in the Electronic Marketplace a Report to Congress
    FAIR INFORMATION PRACTICES IN THE ELECTRONIC MARKETPLACE DISSENTING STATEMENT OF COMMISSIONER ORSON SWINDLE in Privacy Online: Fair Information Practices in the Electronic Marketplace A Report to Congress I dissent from this embarrassingly flawed Privacy Report and its conclusory yet sweeping legislative recommendation.1 In an unwarranted reversal of its earlier acceptance of a self-regulatory approach, a majority of the Commission recommends that Congress require all consumer-oriented commercial Web sites that collect personal identifying information from consumers to adopt government-prescribed versions of all four fair information practice principles (FIPPs): Notice, Choice, Access, and Security.2 The majority abandons a self- regulatory approach in favor of extensive government regulation, despite continued progress in self-regulation. The majority recommends that Congress give rulemaking authority to an implementing agency (presumably the Commission) to define the proposed legislative requirements with greater specificity, to expand on what constitutes reasonable access and adequate security and to examine the specific contours of the Choice requirement . (Privacy Report [PR] at 37). In some cases, the Report explains, the agency engaged in rulemaking might determine that reasonable access means no access despite the recommended statutory direction to provide access. (Id.). The Commission owes it to Congress and the public to comment more specifically on what it has in mind before it recommends legislation that requires all consumer-oriented commercial Web sites to comply with breathtakingly broad laws whose details will be filled in later during the rulemaking process. Most disturbing, the Privacy Report is devoid of any consideration of the costs of legislation in comparison to the asserted benefits of enhancing consumer confidence and 1To assist readers, a list of the topics I address is appended to my dissenting statement.
    [Show full text]
  • The Growth and Development of the Internet in the United States
    3 The Growth and Development of the Internet in the United States Martin Kenney Rarely does a new technology emerge that galvanizes a dramatic re- thinking of the nature of commerce. The Internet is such a technology. At this early stage, it is difficult to appreciate fully the importance of the Internet, but some speculate it might be as momentous as the arrival of the telegraph (Cohen, Delurg, and Sysmar 2000; Standage 1999). Radi- cally new communication technologies such as the Internet have mul- tiple applications and often become ubiquitous. As such, the adoption, diffusion, and development of this new technology provide an especially penetrating view of how different national innovation systems have re- sponded to and shaped the commercial possibilities inherent in the In- ternet. Of course, such an assessment for an economy as large as that of the United States is difficult. It is further complicated by the peculiar way in which communications technologies permeate and facilitate connec- tions and relationships. Often the action of such technologies is imper- ceptible to most of the actors involved and even to aggregate statistics; for example, better information transfer between customers and suppliers is not manifested in the finished good, though it is embodied in the good in terms of lower cost and/or higher quality. Given the diffuse nature and the speed of the Internet's evolution, any analysis can only be tentative. i Government and universities played vital roles in the gestation of the Internet in the pre-commercial and early commercialization phases. The apparent ease of entry encouraged many start-ups.
    [Show full text]
  • Traffic Edge Administrator's Guide Release
    Traffic Edge Administrator’s Guide Release 1.5 June 2002 Copyright Ó 1999-2002 Inktomi Corporation. All rights reserved. INKTOMI, Traffic Server, Traffic Edge, Traffic Edge Media Edition, Traffic Edge Security Edition, Media Distribution Network, MediaBridge and the tri-color cube design are trademarks and registered trademarks of Inktomi Corporation in the United States and other countries. Adobe is a registered trademark of Adobe Systems Incorporated in the United States and in other countries. Apple, Macintosh, and QuickTime are trademarks or registered trademarks of Apple Computer, Inc. in the United States and in other countries. Java, Solaris, Sun, Sun Microsystems, and Ultra are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and in other countries. SPARC is a trademark or registered trademark of SPARC International, Inc. in the United States and in other countries. Linux is a trademark of Linus Torvalds in the United States and in other countries. Microsoft, Windows, Windows NT, and Windows Media are trademarks or registered trademarks of Microsoft Corporation in the United States and in other countries. Netscape and Netscape Navigator are registered trademarks of Netscape Communications Corporation in the United States and in other countries. Pentium is a registered trademark of Intel Corporation in the United States and in other countries. RealNetworks, RealPlayer, and RealServer are trademarks or registered trademarks of RealNetworks, Inc. in the United States and in other countries. Red Hat is a registered trademark of Red Hat, Inc. in the United States and in other countries. UNIX is a registered trademark in the United States and in other countries, exclusively licensed through X/Open Company, Ltd.
    [Show full text]
  • Blue Coat Systems, Inc
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K (MARK ONE) È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED APRIL 30, 2003 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM TO COMMISSION FILE NUMBER 000-28139 BLUE COAT SYSTEMS, INC. (Exact Name of Registrant as Specified In Its Charter) Delaware (State or other Jurisdiction of 91-1715963 Incorporation or Organization) (IRS Employer Identification) 650 Almanor Avenue Sunnyvale, California 94085 (Address of Principal Executive Offices) (Zip Code) (408) 220-2200 Registrant’s Telephone Number, Including Area Code Securities Registered Pursuant to Section 12(b) of the Act: Title of Each Class Name of Exchange on Which Registered None None Securities Registered Pursuant to Section 12(g) of the Act: Common Stock, $.0001 Par Value (Title of Class) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘ Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
    [Show full text]
  • Top 10 Lessons on Strategy Building and Implementing an Effective Corporate Strategy in an Era of Rapid Change, Evolving Technology, and Intense Competition
    SLOANSELECT COLLECTION TEN OF THE MOST READ AND DISCUSSED ARTICLES FROM THE STRATEGY ARCHIVE Top 10 Lessons on Strategy Building and implementing an effective corporate strategy in an era of rapid change, evolving technology, and intense competition. CONTENTS SLOANSELECT COLLECTION SUMMER 2015 The Strategy Guidebook 1 The Art of Strategic Renewal By Andy Binns, J. Bruce Harreld, Charles O’Reilly III and Michael L. Tushman 4 Strategic Decisions for Multisided Platforms By Andrei Hagiu 14 Beyond Forecasting: Creating New Strategic Narratives By Sarah Kaplan and Wanda Orlikowski 20 Which Strategy When? By Christopher B. Bingham, Kathleen M. Eisenhardt and Nathan R. Furr 28 Optimizing Your Digital Business Model By Peter Weill and Stephanie L. Woerner 36 Creating Value Through Business Model Innovation By Raphael Amit and Christoph Zott 45 How Strategic Is Your Board? By Didier Cossin and Estelle Metayer 52 Closing the Gap Between Strategy and Execution By Donald N. Sull 61 The Strategic Communication Imperative By Paul A. Argenti, Robert A. Howell and Karen A. Beck 68 How Companies Become Platform Leaders By Annabelle Gawer and Michael A. Cusumano Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. Reprint #: STR0715 SPECIAL COLLECTION • “TOP 10 LESSONS ON STRATEGY”• MIT SLOAN MANAGEMENT REVIEW i The Cisneros Group, a Spanish-language media company with operations across the United States and Latin America, assembled teams from across the organization to explore new ventures. [LEADING CHANGE] efforts can be extremely difficult The Art of Strategic Renewal to initiate, fund and lead; many companies, including Xerox, What does it take to transform an organization before a crisis hits? Kodak and Firestone, attempted BY ANDY BINNS, J.
    [Show full text]
  • Why the Survivors Survived: Examining The
    WHY THE SURVIVORS SURVIVED: EXAMINING THE CHARACTERISTICS OF ONLINE COMPANIES DURING THE DOT-COM ERA By Peyton Elizabeth Purcell Submitted in partial fulfillment of the requirements for Departmental Honors in the Department of Finance Texas Christian University Fort Worth, Texas May 7, 2018 ii WHY THE SURVIVORS SURVIVED: EXAMINING THE CHARACTERISTICS OF ONLINE COMPANIES DURING THE DOT-COM ERA Project Approved: Supervising Professor: Dr. Paul Irvine, Ph.D. Department of Finance Cheryl Carithers, M.A. Department of English iii ABSTRACT This paper examines the dot-com bubble and the characteristics that enabled certain online companies to survive the crash in March of 2000. The purpose of the study was to examine financial data to understand what enabled certain companies to survive the dot- com bubble, while other companies with seemingly similar characteristics did not. The past few years sparked debate amongst investors on whether or not another bubble formed among technology companies such as Facebook, Amazon, Tesla, and Netflix. Currently, the world is in the middle of a technology boom. Investors care about the future success of technology companies that have a lot of promise baked into their stock price. My thesis attempts to examine the dot-com bubble that “burst” in March of 2000 and the companies that were able to withstand the crash until 2005. My results reveal a few conclusions about the companies in the dot-com era including (1) companies with negative earnings had a lower chance of survival; (2) companies with “.com” had a lower chance of survival; (3) companies with more volatile stock prices had a lower chance of survival; (4) companies that had higher advertising expenses had a lower chance of survival; (5) companies with higher shares outstanding had a higher chance of survival and; and (6) companies with pure online operations had a lower chance of survival.
    [Show full text]
  • La Taqueria Case Study
    #equinoxmademedoit rachelrfox from Los Angeles, CA Hey girl, hey! Equinox turns 23. We're very close in age, me & Equinox. #equinoxmdr #equinoxmademedoit Just now via instagram GOAL: To enhance the customer experience and spark social media engagement of guests at Equinox using Enplug's display software to power live social media feeds. Increase buzz around the Equinox brand on Twitter and Instagram during their most important event of the year. SOLUTION: 4 Equinox locations – out of 69 total – had Enplug live social media display’s connected to #equinoxmademedoit to encourage guests to post on social media as well as showcase a live social feed of #equinoxmademedoit posts from around the world. Newport Beach Irvine, CA Westwood Los Angeles, CA Marina Del Rey Marina Del Rey, CA South Bay Hawthorne, CA The 4 Equinox locations using Enplug generated 65% of all social media activity during the event SOCIAL UPLIFT BREAKDOWN PLATFORMS MEASURED: 4 Enplug Venues 69 Non-Enplug Venues EVENT: 65% Equinox 23rd Anniversary of posts about Equinox on social came from the 4 locations using Enplug VERTICAL: Health & Fitness 118,593 40,335 Impressions Impressions USER GENERATED CONTENT HASHTAG(S): #equinoxmademedoit WHAT IS ENPLUG? @miss_erinzona: #equinoxmademedoit @kittykatmeows: some of the team. such a great @marzie17: Sexy Tony... #equinoxmademedoit @bigdiddyribby: Happy Autumnal Equinox! From @fropez24 time tonight!!! #equinoxautumnal #equinoxmade- #equinox me and the ladies of the front desk! Enplug’s Plug n’ Play device medoit #equinoxnewportbeach #equinoxmademedoit #equinoxwestwood turns any digital display into an interactive and real-time marketing tool for businesses. Choose from a large selection of apps to display, including live social walls, digital signage, live weather and more.
    [Show full text]