The 75Th Summer Series

The 75th Summer Series This is a very special year for the Manhattan Beach Parks & Recreation Department as the department is celebrating 75 years of enhancing the quality of lives for the community through people, parks, and play. To celebrate its 75th Anniversary, the Manhattan Beach Parks & Recreation Department is hosting the annual Concert Series at Polliwog Park Sundays throughout the summer, beginning July 3rd. A special anniversary festival will be on held July 24th. Festivities of the day include live entertainment, yoga and fitness demonstrations, games, arts and crafts, chalk art, and activities for all ages to enjoy. With an award-winning lineup of the best bands in the South bay, we anticipate an attendance of 50,000 guests throughout the summer. We invite you to take part in this special year of celebrations, with sponsorship opportunities ranging from title sponsorship to exclusive sponsorships tailored to fit your company’s needs. The success of the Manhattan Beach Parks& Recreation 75th Year Celebration Concert Series events depends on support and participation of our local business community.

1 City of Manhattan Beach Parks and Recreation Department The 75th Anniversary celebration honoring the City of Manhattan Beach Parks and Recreation Department will be held on July 24th at Polliwog Park. This day long event will celebrate a sense of place and community and highlight what Manhattan Beach Parks and Recreation does best! From games and activities for the whole family to fitness to sports to arts and aquatics, there will be something for everyone. There will be delicious food, local vendors, live music and entertainment throughout the day.

Events & Attractions (Subject to change)

• 75th anniversary giveaways • Tie dye booth • Live bands throughout the day • Crafts • Inflatable Bouncers • Live Karaoke • Carnival booths • Yoga • Sports & Fitness booths • Water Aerobics • Interactive demonstrations throughout the park • Food booths/food trucks • Temporary skate park • Potato sack races • Petanque • Inflatable hamster ball • Open swim at Begg Pool • Local business marketplace • Horseshoes • Sponsor & local organization booths • Bingo

2 City of Manhattan Beach Parks and Recreation Department MANHATTAN BEACH PARKS AND RECREATION

The Manhattan Beach Concerts in the Park series is an annual, summer-long event held each year at Polliwog Park. It runs from the last week in June through Labor Day weekend. (10 weeks) Now in its 39th year, this weekly concert series is a must see for Manhattan Beach and South Bay residents. Each year, the City has selected phenomenal performing artists who provide a diverse roster of critically acclaimed music. We are confident that attendees will be very pleased with this year’s roster which will include, Motown, Jazz, Country, Rock and tribute bands. As always, these performances are open seating and free to the public.

2016 Tentative Line-up (in no particular order) Blue Breeze Band Lady Zep Motown, R&B, Soul, Funk, Jazz & Blues All female Led Zeppelin tribute band Brass Monkey Band Lao Tizer Music New Orleans brass band music Jazz Britain’s Finest Pine Mountain Logs Beatles tribute band Rock Color My World South Bay Country Band Chicago tribute band Country

2015 Statistics Food Vendors Weekly Estimated Attendance Per Concert California Pizza Kitchen & Shave Ice 4,000 - 6,000

3 City of Manhattan Beach Parks and Recreation Department 2nd Annu a l

In 2015, the City of Manhattan Beach Parks and Recreation Commission, together with the Manhattan Beach City Council, organized and developed the inaugural Salute to the Troops Picnic & Concert on Sunday, June 28, 2015 at Polliwog Park. Their goal was to honor and thank the military service and sacrifice of the South Bay men and women in uniform and their families who have served our country.

As President John F. Kennedy had stated, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

Last year’s event was a great success with large crowds, several military branch booths, and both active and veteran military in attendance. This year’s event will be on Sunday, July 3, 2016 at Polliwog Park and we anticipate even larger crowds and increased local community involvement.

Will you and your company stand with the City of Manhattan Beach and salute our veterans and current members of our military and their families?

2015 Statistics Military Branch Booths in Attendance Estimated Attendance Army • Navy • Marine Corps • Air Force 5,000

Bands Mira Costa High School Jazz Band 3rd Marine Aircraft Wing Band (Miramar)

4 City of Manhattan Beach Parks and Recreation Department Manhattan Beach

Manhattan Beach, the “Pearl of the South Bay”, was founded in 1912 and offers an eclectic balance of work and play for everyone. It’s home to fashionably chic shopping, award winning restaurants and chefs, mouth-watering dining options, and amazing sunsets. Be sure to take a stroll with the kids to the Roundhouse Aquarium at the end of the historic Manhattan Beach Pier and make sure to look down so you don’t miss the Volleyball Walk of Fame. Sit by the fireplace in Metlox Plaza, rent bikes to ride the paved beach-front bike path, rent surfboards or cruise the water on a stand-up paddle-board, or just roll up your pant legs and collect seashells at low tide. Enjoy one of the many parks and green spaces filled with diverse wildlife or take a stroll through the Botanic Garden. Spa treatments, salon services and yoga workouts with a view are on every block in downtown Manhattan Beach and the North End.

History Cities such as this don’t just appear — yet, comparatively speaking, the history of Manhattan Beach covers a relatively short span. In its earliest days, Manhattan Beach was part of the ten-mile ocean frontage of Rancho Sausal Redondo, which means “Round Clump of Willows.” At one time the area was called “Shore Acres” by George Peck, who owned a section of the north end of town.

In 1901, John Merrill bought the south portion and called his section Manhattan after his old home, New York City. Peck and Merrill, unable to agree on a city name, flipped a coin and Manhattan won.

The first downtown building was built by Merrill around 1901, a small frame building later used for city offices. The official date of incorporation was December 2, 1912. Planks were laid in the sand on Manhattan Avenue for vehicles and along the Strand and side streets for pedestrians.

Two wooden piers were built in 1901, one at Center Street and one at Marine Avenue. The Center Street pier supported a wave motor to generate power for the Strand lighting system. Purportedly, part of the wave motor lies buried in the sands at the shore end of the present pier.

The next pier was built on the same site and extended about 922 feet into the ocean. Engineer A.L. Harris developed the concept of the circular end for less exposure and damage to the pilings by the waves. The pier was completed and dedicated on July 5, 1920.

After World War II a large influx of people came as a result of the desirability of the area for year-round living. Servicemen visiting during the war returned to live here. The development of the defense industry brought many people to the South Bay to reside and work. Much of the land east of Sepulveda was developed to house the influx of people.

Demographics POPULATION: AVERAGE FAMILY INCOME: 36,051 $68,589 GENDER: HOUSING: Female: 17,983 (49.9%) Total Number of Units: 15,034 Male: 18,068 (50.1%) Median Price: $650,000 AGE: EDUCATION (25 YEARS AND OLDER): Under 5 years: 2,114 High School or higher 96.8% 5 to 19 years: 6,912 Bachelor’s or higher 67.6% 20 to 29 years: 3,462 Graduate or Professional Degree 28.6% 30 to 49 years: 10,768 PROFESSIONS: 50 to 59 years: 5,382 Management/Professional 64.3% 60 to 64 years: 2,386 Sales/Office 24.4% 65 +: 5,027 Other 11.2%

5 City of Manhattan Beach Parks and Recreation Department Digital Presence

City Website www.citymb.info

Social Media

@mbparksandrecreation Facebook 800+ page likes

@mbparksandrec Instagram 1024+ followers

@mbparksandrec Twitter 300+ followers

Enplug

Enplug social media displays allow end users to interact with brands in real time through their existing social media accounts. Enplug displays support multiple social media apps, including Twitter, Facebook, Yelp, Foursquare, and Instagram using a business’s custom hashtag.

The displays also act as advertising space for partners. Content can be deployed by advertisers to a screen of their choice.

The Parks and Recreation Department currently has three Enplug devices in use at Manhattan Beach City Hall, the Joslyn Community Center and the Manhattan Beach Art Center. A TV, large screen or jumbotron with the Enplug device streaming graphics from our sponsors, social media, and Department advertisements, is on display at most of our special events. Event attendees are encouraged to interact with the display via hashtag advertised on print material and through announcements at the event.

6 City of Manhattan Beach Parks and Recreation Department 40K We invite you to be the title sponsor of the Manhattan Beach Parks and Recreation 75th Summer Series

$40,000

As the title sponsor, you will become a partner with the City of Manhattan Beach in all major Summer 2016 concert events.

Events include:

Salute to the Troops 7/3/16 Concerts in the Park every Sunday, July through Labor Day weekend (10 concerts)

The Parks and Recreation 75th Anniversary Festival 7/24/16

As a title sponsor, you will have the opportunity to: • Engage with a large majority of the citizens of Manhattan Beach and South Bay region • Reach 50,000+ South Bay residents • Be part of one of Southern California’s premier City’s programming

Title Sponsor Deliverables: • Event naming rights entitles the sponsor to the most prominent name and logo recognition in all marketing and promotion pieces (ex. street banners, posters, flyers, social media, print ads, etc.) • Presenting sponsor banner on main stage • Recognition during all media interviews • Mention in all press releases leading up to the event “Presented by ... “ • City website recognition – includes logo and link • Logo and “Presented by” on 2016 Concerts in the Park T-Shirt with 4 free for company • Day of Event - presenting sponsor mentions throughout the day • Day of Event - reserved gazebo at all events for company use (up to 20 people) • Day of Event - 10’x10’ company booth • Day of Event - Entry arch recognition “Presented by” at Parks and Recreation 75th Anniversary Festival • Day of Event - 2 Feather Banners • Day of Event - Your giveaway items tossed from stage into the audience (provided by company)

City of Manhattan Beach Parks and Recreation Department 20K

We invite you to be the Front of House Sponsor of the Manhattan Beach Parks and Recreation 75th Summer Series

$20,000

As the Front of House Sponsor, you will become a partner with the City of Manhattan Beach in all major Summer 2016 concert events.

Events include:

Salute to the Troops 7/3/16 Concerts in the Park every Sunday, July through Labor Day weekend (10 concerts)

The Parks and Recreation 75th Anniversary Festival 7/24/16

As a the Front of House Sponsor, you will have the opportunity to: • Engage with a large majority of the citizens of Manhattan Beach and South Bay region • Reach 50,000+ South Bay residents • Be part of one of Southern California’s premier City’s programming

Front of House Sponsor Deliverables: • Logo recognition in all marketing and promotion pieces (ex. street banners, posters, flyers, social media, print ads, etc.) • Naming rights for either sound stage or side stage • City website recognition – includes logo and link • Logo on 2016 Concerts in the Park T-Shirt with 4 free for company • Day of Events - reserved gazebo at all events for company use (up to 10 people) • Day of Event - logo on banners near stage • Day of Event - 10’x10’ company booth • Day of Event - 2 feather banners • Day of Event - Your giveaway items tossed from stage into the audience (provided by company)

City of Manhattan Beach Parks and Recreation Department 10K

We invite you to be a Top Pick Sponsorship of the 75th Summer Series

$10,000

As a Top Pick Sponsor, you will be part of the major Summer 2016 concert events. Your logo will be on all marketing materials and you may build your own package by picking two (2) options from the deliverables listed below.

Events include:

Salute to the Troops 7/3/16 Concerts in the Park every Sunday, July through Labor Day weekend (10 concerts) The Parks & Recreation 75th Anniversary Festival 7/24/16 As a Top Pick Sponsor, you will have the opportunity to: • Engage with a large majority of the citizens of Manhattan Beach and South Bay region • Reach 50,000+ South Bay residents • Be part of one of Southern California’s premier City’s programming

Top Pick Deliverables (choice of 2): • 2 feather banners at all events posted along Manhattan Beach Boulevard • Your giveaway items tossed from stage into the audience (provided by company) • Booth at one event • Naming rights to a booth area at the Parks and Recreation 75th Anniversary Festival (i.e. Company Name Marketplace)

City of Manhattan Beach Parks and Recreation Department 5K

We invite you to be a Top Pick Sponsorship of the 75th Summer Series

$5,000

As a Top Pick Sponsor, you will be part of the major Summer 2016 concert events. Build your own package by picking two (2) options from the deliverables listed below.

Events include:

Top Pick Deliverables (choice of 2):

• 2 feather banners at all events posted along Manhattan Beach Boulevard • Logo on all printed advertising material • Your giveaway items tossed from stage into the audience (provided by company) • Booth at one event • Naming rights to a booth area at the Parks and Recreation 75th Anniversary Festival (i.e. Company Name Marketplace)

City of Manhattan Beach Parks and Recreation Department Available Packages

40K 20K 10K 5K Most prominent name and logo recognition in all marketing and promotion pieces (ex. street banners, posters, flyers, social media, print ads, etc.) Presenting sponsor banner on main stage

Recognition during all media interviews Mention in all press releases leading up to the event “Presented by ... “ Sponsor mentions throughout the day at each event

Reserved gazebo at all events for company use Entry arch recognition “Presented by” at Parks and Recreation 75th Anniversary Festival City website recognition – includes logo and link Logo and “Presented by” on 2016 Concert in the Park T-Shirt with 4 free for company 10’x10’ company booth at all events

Naming rights for either sound stage or side stage

Recognition banner Logo on 2016 Concert in the Park T-Shirt with 4 free for company Logo recognition in all marketing and promotion pieces 2 feather banners at all events posted along Manhattan Beach Boulevard Your giveaway items tossed from stage into the audience (provided by company) Booth at one event Naming rights to a booth area at the Parks and Recreation 75th Anniversary Festival (i.e. Company Name Marketplace)

Sponsors at the 10K and 5K levels may pick 2 of the options indicated by the in addition to the promised deliverable indicated by the

11 City of Manhattan Beach Parks and Recreation Department Sponsorship Agreement

Company/Sponsor Name: ______

I agree to provide financial sponsorship for the 2016 Manhattan Beach Parks and Recreation 75th Summer Series. As a sponsor, I understand that I will receive the applicable sponsorship opportunities in this packet. I further understand these opportunities will not be valid until this agreement is signed and the check has been issued to and accepted by the City of Manhattan Beach Parks & Recreation Department.

Please check appropriate sponsorship:

Title Sponsor $40K Front of House Sponsor $20K Top Pick Sponsor $10K (pick 2 choices below)

Feather Banner Giveaway Item Booth at 1 event Naming Rights to booth area (first come first served)

Top Pick Sponsor $5K (pick 2 choices below)

Feather Banner Logo on print material Giveaway Item Booth at 1 event Naming Rights to booth area (first come first served)

Please make checks payable to City of Manhattan Beach. (All donations are tax deductible Tax ID # 95-6000742) Company/Sponsor Address:______

City:______State: ______Zip Code: ______

Representative Name:______

Email: ______Phone #: ______

Additional Information: ______

Representative Signature:______Date: ______

Please send this completed agreement with payment to: City of Manhattan Beach Parks and Recreation Department Attn: Martin Betz 1400 Highland Avenue Manhattan Beach, CA 90266

12 City of Manhattan Beach Parks and Recreation Department www.citymb.info/pr @mbparksandrecreation

@mbparksandrec