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Toyota Case Study

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Toyota Case Study GOAL: Elevate the car buying experience by making it more exciting and relationship-driven. Leverage social media to increase brand exposure, word-of-mouth buzz and automobile sales. SOLUTION: Promote and display Culver City Toyota’s social media handles and hashtags through Enplug Social Media Displays 14% 33% 65% Increase in Twitter Posts Increase in Yelp Reviews Increase in Instagram Impressions over 60 days over 90 days over 60 days “We had a record breaking month in new & used car sales. Enplug not only helped our sales, but other dealerships even noticed all of our social media activity & see our store as a happy & cool place to be." Ray Dulay, Culver City Toyota Sales Manager SOCIAL UPLIFT BREAKDOWN PLATFORMS MEASURED: Pre-Enplug 293 Post-Enplug “If there were a scorecard, we’re winning in 112 TIME FRAME: 60-90 Days Before & After social media. Everyone, even the skeptics are 96 53 really getting into it. It’s blowing up here." 40 47 Ephraim Barcelo, Culver City Toyota GM VERTICAL: Total Yelp Posts Total Twitter Posts Total Instagram Posts Automotive 90 Days 60 Days 60 Days USER GENERATED CONTENT DISPLAY LOCATION: Steven Ramos @ickythump_iii Steven Ramos @ickythump_iii Showroom (x3) I just wanna see my tweet on the tv Service (x3) #culvercitytoyota Guess who has a Waiting (x1) new ride? Came in Total Displays: 7 for oil change, and we leave with a new car! #newride #LA WHAT IS ENPLUG? #culvercitytoyota Enplug’s Plug n’ Play device turns any digital display into an interactive and real-time Dustin Intarachot marketing tool for businesses. @dusto18 Customers can post on Twitter, My new ride! Instagram, Facebook, Yelp, and #tundra #trd Swarm to instantly appear on #culvercitytoyota the live social media display. Jillian Barberie @askjillian #trdtundra #4x4 My Man Ephraim of #culvercitytoyota will hook you up!!! #2014Prius.
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