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Retail Marketplace Profile Retail MarketPlace Profile Pueblo County, CO Prepared by Esri Pueblo County, CO (08101) Geography: County Summary Demographics 2019 Population 169,742 2019 Households 66,756 2019 Median Disposable Income $36,247 2019 Per Capita Income $23,901 NAICS Demand Supply Retail Gap Leakage/Surplus Number of 2017 Industry Summary (Retail Potential) (Retail Sales) Factor Businesses Total Retail Trade and Food & Drink 44-45,722 $1,935,355,201 $2,138,780,843 -$203,425,642 -5.0 1,139 Total Retail Trade 44-45 $1,751,948,599 $1,958,703,346 -$206,754,747 -5.6 805 Total Food & Drink 722 $183,406,602 $180,077,497 $3,329,105 0.9 334 NAICS Demand Supply Retail Gap Leakage/Surplus Number of 2017 Industry Group (Retail Potential) (Retail Sales) Factor Businesses Motor Vehicle & Parts Dealers 441 $378,053,328 $494,127,343 -$116,074,015 -13.3 121 Automobile Dealers 4411 $294,938,923 $428,280,853 -$133,341,930 -18.4 51 Other Motor Vehicle Dealers 4412 $50,298,811 $29,246,736 $21,052,075 26.5 21 Auto Parts, Accessories & Tire Stores 4413 $32,815,594 $36,599,754 -$3,784,160 -5.5 49 Furniture & Home Furnishings Stores 442 $57,849,011 $44,551,500 $13,297,511 13.0 38 Furniture Stores 4421 $35,189,034 $33,640,319 $1,548,715 2.3 23 Home Furnishings Stores 4422 $22,659,977 $10,911,181 $11,748,796 35.0 15 Electronics & Appliance Stores 443 $58,872,283 $40,779,242 $18,093,041 18.2 36 Bldg Materials, Garden Equip. & Supply Stores 444 $116,803,387 $108,703,347 $8,100,040 3.6 64 Bldg Material & Supplies Dealers 4441 $108,317,005 $105,121,278 $3,195,727 1.5 50 Lawn & Garden Equip & Supply Stores 4442 $8,486,382 $3,582,069 $4,904,313 40.6 14 Food & Beverage Stores 445 $309,235,961 $327,397,692 -$18,161,731 -2.9 120 Grocery Stores 4451 $249,892,198 $272,460,199 -$22,568,001 -4.3 54 Specialty Food Stores 4452 $24,778,598 $25,778,648 -$1,000,050 -2.0 29 Beer, Wine & Liquor Stores 4453 $34,565,165 $29,158,845 $5,406,320 8.5 37 Health & Personal Care Stores 446,4461 $144,497,185 $225,897,330 -$81,400,145 -22.0 75 Gasoline Stations 447,4471 $171,138,890 $173,814,846 -$2,675,956 -0.8 44 Clothing & Clothing Accessories Stores 448 $75,280,536 $49,983,985 $25,296,551 20.2 71 Clothing Stores 4481 $50,216,075 $36,901,437 $13,314,638 15.3 47 Shoe Stores 4482 $9,902,457 $8,744,207 $1,158,250 6.2 13 Jewelry, Luggage & Leather Goods Stores 4483 $15,162,004 $4,338,341 $10,823,663 55.5 11 Sporting Goods, Hobby, Book & Music Stores 451 $65,022,663 $33,369,256 $31,653,407 32.2 50 Sporting Goods/Hobby/Musical Instr Stores 4511 $58,507,272 $29,504,183 $29,003,089 33.0 44 Book, Periodical & Music Stores 4512 $6,515,391 $3,865,073 $2,650,318 25.5 6 General Merchandise Stores 452 $280,740,529 $393,655,880 -$112,915,351 -16.7 44 Department Stores Excluding Leased Depts. 4521 $182,438,230 $280,399,084 -$97,960,854 -21.2 13 Other General Merchandise Stores 4529 $98,302,299 $113,256,796 -$14,954,497 -7.1 31 Miscellaneous Store Retailers 453 $64,425,103 $60,697,107 $3,727,996 3.0 129 Florists 4531 $2,667,005 $3,398,941 -$731,936 -12.1 11 Office Supplies, Stationery & Gift Stores 4532 $13,078,522 $14,753,764 -$1,675,242 -6.0 32 Used Merchandise Stores 4533 $7,023,169 $18,509,000 -$11,485,831 -45.0 27 Other Miscellaneous Store Retailers 4539 $41,656,407 $24,035,402 $17,621,005 26.8 59 Nonstore Retailers 454 $30,029,723 $5,725,818 $24,303,905 68.0 13 Electronic Shopping & Mail-Order Houses 4541 $22,331,999 $3,932,285 $18,399,714 70.1 4 Vending Machine Operators 4542 $594,292 $203,897 $390,395 48.9 3 Direct Selling Establishments 4543 $7,103,432 $1,589,636 $5,513,796 63.4 6 Food Services & Drinking Places 722 $183,406,602 $180,077,497 $3,329,105 0.9 334 Special Food Services 7223 $3,020,489 $3,649,679 -$629,190 -9.4 12 Drinking Places - Alcoholic Beverages 7224 $7,403,964 $6,554,084 $849,880 6.1 38 Restaurants/Other Eating Places 7225 $172,982,149 $169,873,734 $3,108,415 0.9 284 Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement. http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdf Source: Esri and Infogroup. Esri 2019 Updated Demographics. Esri 2017 Retail MarketPlace. Copyright 2019 Esri. Copyright 2017 Infogroup, Inc. All rights reserved. October 09, 2019 ©2019 Esri Page 1 of 2 Retail MarketPlace Profile Pueblo County, CO Prepared by Esri Pueblo County, CO (08101) Geography: County 2017 Leakage/Surplus Factor by Industry Subsector Motor Vehicle & Parts Dealers Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places -20 -15 -10 -5 0 5 10 15 20 25 30 35 40 45 50 55 60 65 Leakage/Surplus Factor 2017 Leakage/Surplus Factor by Industry Group Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Special Food Services Drinking Places (Alcoholic Beverages) Restaurants/Other Eating Places -40 -30 -20 -10 0 10 20 30 40 50 60 70 Leakage/Surplus Factor Source: Esri and Infogroup. Esri 2019 Updated Demographics. Esri 2017 Retail MarketPlace. Copyright 2019 Esri. Copyright 2017 Infogroup, Inc. All rights reserved. October 09, 2019 ©2019 Esri Page 2 of 2.
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