Help us protect children, NZ audiences Importance of standards Mean tell broadcasters continued Accuracy 3286 62 9.20 Considering the interests of children 6255712 8.83 Accuracy, especially in TV news, topped the list, followed Balance 1012 36 41 8.43 Fairness 1016 32 41 8.40 closely by the standard which requires broadcasters to consider Law and order 1113 28 47 8.36 Violence 1614 23 47 8.17 BSA Privacy of an individual 1619 26 36 7.92 the interests of children. After that came balance and fairness. Broadcasting Standards Authority Sexual content 2313 26 37 7.60 Quarterly Te Mana Whanonga Kaipaho Interestingly, the “good taste and decency” standard, which Promotion of liquor 2518 26 30 7.35 Swear words or bad language 2618 24 31 7.25 attracts so much media attention, was rated as less important Nudity (Television only) 3019 21 29 6.89 Promotions for programmes 3319 23 24 6.86 than those which demand high journalistic standards and the 100 80 60 40 20 0 20 40 60 80 100 % protection of children. Base (n=500) 012345678910 Not at all Extremely important 0–5 6–7 8–9 10 important Number 31, August 2006 Concern for children was a major feature of this research. But while 82 per cent of those surveyed believe that broadcasting and simple: keep adult material away from children, and warn This edition of BSA Quarterly features an article by BSA Chair, Joanne Morris, about the major public attitude survey results standards must focus strongly on the protection of children, 90 us about potentially offensive content so we can make an informed which we published recently. We profile a fascinating report on how technology developments may affect New Zealand’s media per cent think that most of the responsibility for children’s viewing decision about whether or not we want to watch. regulatory framework; and introduce you to the members of our new Community Advisory Panel. Two reviews have been concluded. and listening should lie with parents and caregivers, not broadcasters. Freedoms and Fetters can be purchased from the BSA – The message from New Zealanders to broadcasters is clear order form enclosed. New Pay TV Code and new Privacy Principles The BSA has been reviewing two key documents: the Pay TV approved a new Pay TV Code and revised Privacy Principles. The Future of Media Regulation Code, and the Privacy Principles (which apply to all broadcasting Both took effect from 1 August and can be viewed on our website. in New Zealand: Is There One? BSA meets the Community codes). After the consultation process, the BSA has now Printed copies are also available. he BSA asked web expert Russell Brown and media n June, the BSA appointed its inaugural community T I lawyer Steven Price to think about how technology advisory panel. Help us protect children, developments will affect New Zealand’s regulatory framework. “The BSA board is delighted that it can now consult Is content regulation viable in the digital world? effectively and regularly with a variety of New Zealanders,” NZ audiences tell broadcasters Their paper examines various types of new technologies, and said BSA Chief Executive, Jane Wrightson. “It will be a two- by Joanne Morris, BSA Chair what they mean for the future of media regulation – and in way process. As well as assisting the board with issues the ecently, the Broadcasting Standards Authority asked more broadcast news services as credible and trustworthy? How do particular, broadcasting regulation – in New Zealand. How are BSA is facing, panel members will also discuss matters with R than 500 New Zealanders to tell us what annoyed them they view the more robust environment of talkback radio? Do these new technologies changing the nature of broadcasting? their own communities and raise them with the Authority”. about broadcast content. they feel that children are sufficiently protected? And how To what extent is the current regime well-adapted to deal with The panel will not be involved with complaints determination, We weren’t interested in the trivial – the hairstyles of TV important to them is freedom of expression? these new technologies? What pressures are they likely to but will give advice and feedback about wider issues. It will presenters, for example. We wanted to know what broadcasting The answers make interesting reading. place on it? Can the regulatory regime be extended to encompass meet up to three times a year. The panel is chaired by BSA standards issues were important to New Zealanders. How did Asked about what concerns them on TV, two-thirds of those the new formats? Should it be? Would it need to be modified? board member Diane Musgrave. Members are: people really feel about what they were seeing and hearing on surveyed spontaneously cited the portrayal of violence, sex and Should it be scrapped altogether instead?’ Tim Cadogan, solicitor, of Clyde their televisions and radios? nudity, and bad language. Compared with the results in 2000, The full report can be found on the BSA’s website: Fraser Campbell, retired principal, of Christchurch We’ve been measuring public attitudes and their shifts since there seems to be a higher level of concern about sexual content www.bsa.govt.nz/publications Anna Carter, environmental planner, of Waikanae 1993, and we’ve built up a pretty clear picture of what New and bad language on television. Efeso Collins, public servant, of Auckland Zealanders are thinking. We know, for example, that many swearwords Just one-third had concerns about what they heard on radio, Liz Hirst, self-employed, of Nelson (like “bugger”) have become more acceptable over the years. the most common being bad language. Statement of Intent Huia Lloyd, communications consultant, of Wellington It’s clear, too, from the intense public debate generated by Raj Mundi, electronics supervisor, of Hamilton Unprompted areas of concern comparison the screening of the “Bloody Mary” episode of South Park in ur SOI was tabled in Parliament in late June. Copies Jessica Ralph, student, of Auckland 50% O February, that some broadcasts can stir strong emotions among 45% are available from the BSA, and can be viewed on Lynda Park, managing director, of Auckland 40% 1993 Good Taste & Decency many New Zealanders. 35% our website. Rob Tuwhare, carpenter, of Waiheke Island 30% 2000 Mediascapes Our latest research is called Freedoms and Fetters – the 25% 2006 Freedom and fetters 20% title reflecting the tightrope walked by broadcasters and 15% programme makers when creating and airing programmes. As 10% Directory 5% with our previous research in 1993 and 2000, we see it as 0% The current members of the Broadcasting PO Box 9213, Wellington, New Zealand. Violence Sexual content Bad language Standards Authority are: Phone: 64 4 382 9508 0800 Number an important snapshot of public tolerance, of where the public Joanne Morris (Chair), Tapu Misa, Diane Fax: 64 4 382 9543 The Broadcasting Standards might draw the line. But while “good taste and decency” concerns for TV got the Musgrave and Paul France. Email: [email protected] Authority’s 0800 number is What then does our research tell us? Are New Zealanders most unprompted mentions, a different picture emerged when Contact us at: Website: www.bsa.govt.nz 0800 366 996 more or less tolerant of what’s being aired? Are people as we drilled further and asked people to consider the relative 2nd Floor, Lotteries Commission Building, Editorial enquiries: [email protected] It has a recorded message which worried about the amount of violence, sexual content and bad importance of the existing standards in the codes that 54-56 Cambridge Terrace, explains the complaints process. language as they’re often made out to be? Do they regard broadcasters must abide by. Continued on back page • the broadcast of the images was preceded by an introduction with matters that are inherently distasteful and for this reason foreshadowing the content of the item, and a warning news programmes are not subject to the classification system. • the progression of images was relatively swift, and did not To comply with the interests of child viewers, broadcasters must linger on the abuse portrayed. take appropriate care in the way in which this material is The BSA issued 57 decisions between The BSA observed that the children’s interests standard does presented. The BSA considered that the care that TVNZ took Decisions April and June 2006 not prohibit the broadcast of potentially disturbing material during in this case was appropriate, and did not uphold the complaint. the 6pm news hour. Genuinely newsworthy issues often deal Decision ref. 2006-033 Upheld No. Complainant Broadcaster Programme Nature of Complaint Standards Finding Order 2006-009 Hegarty for the CanWest 3 News Item about positioning of police security camera Balance, fairness, Upheld in part No order Auckland City Police unbalanced, unfair and inaccurate accuracy (accuracy) altered and indestructible mutants. Lured into a world of drugs South Park “Bloody Mary” – not upheld 2006-013 Toomer TVNZ Sunday Item identifying complainant unfair and Privacy, fairness Upheld in part No order and sex, the teenagers became infected with a fatal virus which breached privacy (fairness) 35 complaints were received about the “Bloody Mary” episode of led to some of the characters exploding. 2006-037 Lilley TVNZ Teenage Caveman Sexual material and violence in movie breached Good taste and Upheld No order South Park which screened on C4 in February – the largest number The complainant objected, among other things, to scenes of (movie) standards of good taste and decency decency about a single programme since the BSA was created in 1989. group sexual intercourse between teenagers, and a young woman The complainants were mostly individuals, but included three exploding with a “very graphic display of her exposed organs”.