EDMONTON and CALGARY HEARINGS 8 WHO's WHO in RADIO and TV 16 Page Two Canadian Broadcaster May 5Th, 1960
r. e DECKED OUT IN a rubber suit, Ken Cassavoy of CKLB - Radio, Oshawa, broadcast a one -hour show from the bottom of a swimming pool recently. While submerged, Ken described for listeners underwater checker games and barbecues. Story is on Page 4. BEAVER AWARDS 3 EDMONTON AND CALGARY HEARINGS 8 WHO'S WHO IN RADIO AND TV 16 Page Two Canadian Broadcaster May 5th, 1960 BE HAPPY! GO LOCAL! When a local Radio station announcer's voice reaches his listeners as they tune in his programs - news, chatter, music, - day after day, year after year, it's the voice of an old friend. They see him in church, at the movies and at social affairs. Some of them went to school with him. Others remember his erstwhile predilection for their cookie jars. And when he tells them about your products, it isn't a high-pressure "pitch". It's just the voice of a friend, offering advice to his neighbors on what and where to buy. So when you advertise, go Radio; and when you go Radio go local. Zadia Dcucaiatt SUITE 404 200 ST. CLAIR AVE. WEST, TORONTO 7, CANADA TELEPHONE WA. 2-0502 BAB-Radio Division promotes Radio as an advertising medium and is a Division of The Canadian Association of Broadcasters - l'Association Canadienne des Radiodiffusers. May 5th, 1960 Canadian Broadcaster Page Three 9az Didtia<yuids!ied Senaíce HERE ARE THE NEW BEAVERS THREE TELEVISION stations, CANADIAN BROADCASTER for December Charlottetown; CFBC, Saint John Carson Buchanan, former manager two radio stations and a radio 10, 1959.
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