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Disaster Recovery for Media & Entertainment with Spectra Disaster Recovery for Media & Entertainment with Spectra BlackPearl Contents Introduction ...................................................................................................... 3 Incidents, Accidents & Disasters ................................................................... 3 The Value of Content ....................................................................................... 4 What is Disaster Recovery? ........................................................................... 5 Protecting Assets with a Disaster Recovery Strategy ................................ 6 BlackPearl Methods of Protection ................................................................. 7 What About the Database? ............................................................................. 8 The Cost of Offsite Media Storage ................................................................. 9 Conclusion ........................................................................................................ 9 Copyright ©2017 Spectra Logic Corporation. All rights reserved worldwide. Spectra and Spectra Logic are registered trademarks of Spectra Logic. All other trademarks and registered trademarks are the property of their respective owners. All features and specifications listed in this white paper are subject to change at any time without notice. Disaster Recovery for Media & Entertainment with Spectra BlackPearl 2 Introduction It’s not about if. It’s about when. Without a solid disaster recovery plan in place, media and entertainment assets are prone to unforeseen disasters and can easily be lost forever. With media and entertainment businesses depending on content for revenue, lost assets could spell trouble for them. Worst case, organizations that lose their digital assets can go out of business. While many environments have well-established storage infrastructures in place, they often lack a well-planned disaster recovery (DR) strategy. Rarely discussed in media and entertainment is the importance of disaster recovery. Spectra Logic believes the topic deserves to be brought to the forefront. Keeping additional copies of content in a remote location can be a saving grace in instances where the primary copy is destroyed. In the past, creating and keeping duplicate copies in geographically separated locations may have been cost prohibitive, but solutions now exist that make disaster recovery economically feasible. In order to safeguard content for future repurposing and monetization, it is essential to protect it from a variety of threats – including acts of nature, viruses, hacking, ransomware, software corruption, insider threats and accidental deletion. In this whitepaper, you will learn about disaster recovery and why it is so important to bring the conversation about it to the forefront. Finally, you’ll discover how the groundbreaking Spectra Logic BlackPearl® Converged Storage System was designed from the beginning to address this gap in media and entertainment. It provides a highly cost-effective disaster recovery solution that protects both digital assets and application databases facilitating quick recovery in the event of a disaster. Incidents, Accidents & Disasters Drives fail, rains pour, employees ‘retaliate’, malicious viruses spread, tornadoes spin, hackers hack. No matter how you slice it, there are threats to content at every turn. Let’s journey through a few catastrophic losses. Over the past century, several catastrophic film vault fires have occurred and instances like these further exemplify the significant need to protect these high value treasures. After several of these fires, it was discovered that nitrocellulose film stock chemical composition caused it to easily degrade and combust over time. The race began to preserve and protect films stored on the volatile medium. Martin Scorsese’s Film Foundation estimates that more than 90 percent of American films made before 1929 have been lost. In 1937, nitrate films stored in a 20th Century Fox storage facility spontaneously caught fire and destroyed over 40,000 reels of film. Fifty-seven truckloads of film debris were ultimately removed from the site. The Fox Vault Fire is now understood to be a significant loss of American One of many lost original films film heritage. Again, an electrical fire ignited the nitrate film stored in MGM’s silent film vault. During the 1967 disaster hundreds of original silent films were burned – including silent films and original cartoon shorts including Tom and Jerry and Tex Avery. Other pre-1924 films produced by MGM predecessors included Metro Pictures, Goldwyn Pictures, and Louis B. Mayer Pictures. Disaster Recovery for Media & Entertainment with Spectra BlackPearl 3 Fast forward to current times; a new slew of threats has cropped up over the years with the digitization of content. Seemingly, all of Hollywood is under cyberattack. Sony Pictures experienced a modern-day disaster when a hacker breached the organization’s sensitive data in November 2014. The cyberattack targeted yet-to- be-released films, including “The Interview,” and confidential personal data, including salary and social security numbers of Sony employees. Over 100 terabytes of data were stolen. The identified hacker group “Guardians of Peace” also known as “LulzSec” posted the stolen films, salary information and other data online for the Ransomware is a growing threat to digital assets public to see. Using a wiper malware variant (Destover), they were able to wipe out numerous servers in Sony’s network infrastructure. The IDC estimates the cyberattack will ultimately cost Sony up to $250 million1. In April 2017 a slew of unreleased Netflix shows called, “Orange Is the New Black” were held captive with ransomware, a malicious software that encrypts its victims’ data preventing them from accessing it until ransom has been paid. In this instance, the content was breached at Larson Studios in Los Angeles, even after paying the perpetrator, ‘thedarkoverlord’, the proprietary shows were released to the masses, resulting in a significant economic loss to Netflix. July 2017 saw the HBO Network maliciously attacked by hackers with 1.5 terabytes of data stolen, including unreleased episodes of the television show, “Game of Thrones,” as well as other popular shows. On the side of human error, anything is possible. Pixar staff nearly deleted the Toy Story 2 sequel when an employee accidentally entered a delete command that erased 90% of the film. Talk about a multi-million-dollar mishap. After finding out their backups had failed and they couldn’t recover their assets, it was a saving grace that an employee had been taking home an entire copy of the film with her on a weekly basis. Had they not been able to recover the files, it would have taken 30 staff members and entire year to recreate the erased work. In the end, Toy Story 2 pulled in nearly $500 million at the box office. Content isn’t immune to human error either. Every once in a while a tape falls off the back of a truck, destroying it and the precious content that lived on it. Fingers get sticky and the delete key is accidentally pressed. Sometimes, the delete key is hit purposefully. All of these threats combine to reveal how vulnerable content is to damage, disaster and destruction. The Value of Content Content is the lifeblood of your organization. It is up to you to help preserve it. Archives exist to not only repurpose and monetize digital assets, but also to preserve it for generations to come. If content needed to produce a program, film, or, perhaps a news segment, is destroyed and no disaster recovery copy exists – it can be crippling cost-wise to re-film and recreate. 1 Thompson, N., Cone, B., & Kranz, J. (2016). Society's Genome. Boulder, CO: Spectra Logic Corporation. Disaster Recovery for Media & Entertainment with Spectra BlackPearl 4 Imagine a world where no old films exist. Content captures the essence of culture and truly provides a sign of the times. From presidential inaugurations, to space missions, to that infamous ‘Hail Mary’ pass during a game, content is history and helps propagate our society’s genome. An organism’s genome (the complete set of genes present in the organism) stores all the information that the organism needs to create and maintain its organs and living functions. Likewise, the genome for a civilization, or society’s genome, is the set of preserved data that defines that civilization and serves as the basis of its organization and functions. It provides us with a view into years past – a virtual time capsule. It tells us where we were, where we are and where we are going as a society. Once content is lost, in many cases it is unrecoverable. Long stressing the importance of ‘genetic diversity’ in data storage, Spectra Logic emphasizes why users shouldn’t trust one media type with all of their data. These ideas have been developed further in a book, “Society’s Genome: Genetic Diversity’s Role in Digital Preservation,” that looks at protecting all the information in society with an evolutionary approach to preserving it. Nathan Thompson, the book’s author and the chief executive officer of Spectra Logic, details how humanity’s progress and survival relies heavily on computing power and the data sets created through art, science, and commerce. Destruction or loss of that data would set civilization back substantially. The book examines the many threats to information preservation, and in specific cases, to media and Society's Genome Available for Download entertainment
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