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Analysis of Obstacles on Wine Tourism Development in the Republic of Moldova

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Analysis of Obstacles on Wine Tourism Development in the Republic of Moldova Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 17, Issue 2, 2017 PRINT ISSN 2284-7995, E-ISSN 2285-3952 ANALYSIS OF OBSTACLES ON WINE TOURISM DEVELOPMENT IN THE REPUBLIC OF MOLDOVA Tatiana IAŢIŞIN, Tatiana COLESNICOVA National Institute for Economic Research, Academy of Sciences of Moldova, 45, Ion Creanga Street, Chisinau, Republic of Moldova, MD-2064, Email: [email protected] Corresponding author: [email protected] Abstract In this paper are analyzed Moldova's obstacles on wine tourism development. The actuality of this research topic results from the limited financial resources for the development of this sector, especially in insufficient of actions for the tourism visibility inside and outside the country. The purpose of the paper consists in the analysis of wine tourism in Moldova and in identifying its main problems for the future of elaboration of proposals. In elaboration of this paper were used the following research methods: analysis, comparison, grouping, SWOT analysis. The following results are obtained: identification and analysis of wine tourism in Moldova and elaboration of proposals in order to avoid the risks and uncertainties for the development of wine tourism. Key words: wine tourism, tourism destinations, wine regions, SWOT analysis. INTRODUCTION cities, such as Cricova, Milestii Mici, Branesti Cellars, Lion Gri. However, Milestii Mici Tourism industry is a part of the economy, wines have been declared the biggest wine consisting of a series of activities or more collection in the world with 1.6 mln bottles, branches whose common function is meeting registered in the Guinness Book [14]. the needs of tourists. Worldwide, the travel The role and economic, social, cultural, and tourism industry is the most dynamic educational and political importance of wine sector of activity and also the most important tourism is manifested by increase of gross generator of job places. From an economic domestic product and national income due to perspective, tourism is a major source of the volume in tourism receipts. It rebalances recovery of national economies of those the trade balance of payments due to the countries with important tourism resources increase in foreign exchange earnings, with an and exploit them accordingly. Both the impact on domestic export, and socially tourism branch and wine industry contribute creates new jobs and emergence of new to attracting consumers of production of wine professions, in this way reducing tourism, to the improvement and land unemployment. Cultural and educational role planning, creation of new jobs, promoting is manifested through visiting an area tourism facilities in the Republic of Moldova. (country), which gives tourists the opportunity According to the legislation, wine tourism is a to acquire new knowledge of geography, form of tourism oriented towards visiting history, art, literature etc. The political role is economic agents that work in the field of wine manifested by the fact that tourism is and wine regions with the aim of combining considered the "messenger of peace" that the pleasure of tasting wine products with helps to promote a better understanding knowledge of the rural environment, lifestyle between peoples belonging to different and local cultural activities [7]. cultures. The contribution of tourism to Wine production has had an impact on the economic and social progress and its intensity history, culture, and the territory that has varies significantly from country to country, numerous winemaking places that are part of depending on its level of development and the the national heritage. Among these can be policy promoted towards it [13]. mentioned the only renowned underground The purpose of the paper consists in the 173 Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 17, Issue 2, 2017 PRINT ISSN 2284-7995, E-ISSN 2285-3952 analysis of wine tourism in Moldova and in and for the Republic of Moldova tends to identifying its main problems for the future of attract more foreign tourists, which help elaboration of proposals. promote tourism image of Moldova abroad, the development of national economy in MATERIALS AND METHODS general and of tourism in general. The wine tourism is a form of tourism that was quickly The main indicators used in this paper have adapted and integrated in the global travel been: the surface covered with vineyards and market requirements in the current context. grape production in the Republic of Moldova. Law no. 352-XVI of 24 November 2006 [7] The empirical data were provided by the on the organization and conduct of tourism National Bureau of Statistics [1]. activity in the Republic of Moldova defines In elaboration of this paper were used the tourism as one of the priority areas of the following research methods: analysis, national economy. Wine tourism is a sector to comparison, grouping, SWOT analysis. provide services that contribute to the economic development through the RESULTS AND DISCUSSIONS accumulation of capital within the approximately 12 types of specific activities According to the National Bureau of Statistics for the sector, attracting in its work about 20 data [1], Republic of Moldova has 135.4 related branches with about 140 services thousand ha of vineyards, of which 129.0 related to the tourism sector: public thousand ha bearing vineyards (2015). In alimentation, transport, production and 2010 the area of vineyards made up 144.9 marketing of goods, equipment, souvenirs, thousand ha, of which bearing 132.8 thousand cultural activities, sports, leisure, medical hectares. Gross grape yield in 2015 reached services etc. 598.7 thousand tons, and in 2010, the grape Development of wine tourism with all the harvest has made up 482.0 thousand tons. The infrastructure of wineries participating in the average yield amounted for 45.6 q / ha in formation of tourism zones and routes is 2015, and in 2010 was about 35q / ha. The focused on the possibility of visiting wine wine industry is considered a basic and cellars, wine tasting, accumulation of strategic branch of Moldovan economy, while knowledge about wine, knowledge creation about 80-90% of all wine produced is process of wine (knowledge winemaker, visit exported. According to the Ministry of the cellars, manufactures, vineyards). Agriculture and Food Industry of Moldova, Wineries, exhibition centers, tasting rooms, export of alcoholic products for 10 months of underground cellars, and wine production 2015 amounted to 121.8 mln. USD, down diversity represents a great potential for with 18.1% (27 mln. USD) compared to the promoting wine tourism. Generalizing the same period of the previous year. Exports of above mentioned, we can mention that wine alcoholic products to EU countries amounted tourism is a form of tourism oriented towards to 29.6 mln. USD and to CIS countries visiting traders of wine and wine regions with amounted to 57.8 mln. USD, decreasing from the aim of combining the pleasure of tasting the same period of the previous year by 17.6% the products, enjoy wine culture, get and respectively 28.2%. Also, Moldova has knowledge about the eco aspects of the wine lost Ukraine among the largest consumers of and also get acquainted with the local Moldovan wine due to the geopolitical crisis lifestyle, rural development and cultural from the neighboring country [10]. activities [12]. Republic of Moldova, with advantageous Also, tourists can be attracted not only by the geographical location, natural-climate beauty of the wine, but also the relationship components and cultural-historical attractive, between price / quality of products and has all the prerequisites for the organization services and stimulation of interest in less and development of wine tourism. Wine known places, more unusual by crossing the tourism sphere development for each country roads of wine and knowledge of new and 174 Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 17, Issue 2, 2017 PRINT ISSN 2284-7995, E-ISSN 2285-3952 economy, generating about 15% of the market economy [2-6]. interesting objectives, less known in tourism annual budget. Limited financial resources for the development of the sector. and closer to pure nature. Low share of non-budgetary funding and To determine the main directions of wine projects. Lack of projects in business expansion in tourism development and winemaking in the wine tourism. Lack of actions for the tourism visibility Republic of Moldova, there is a need for a inside and outside the country. Republic of Moldova was included in Financial support for projects in the SWOT analysis. ( Table 1). the Guinness Book as the holder of the field. largest wine collection in the world, Few tourism marketing activities, lack of Like other fields, the wine tourism faces a which is a strong point for attracting promotional materials in foreign number of issues such as: foreign tourists [14]. languages. Participation of Moldovan wine Insufficient financial resources to a)lack of quality promotional materials in companies in the most important promote the field: exhibitions, international wine competitions and promotional materials. foreign languages; exhibitions in order to promote a A reduced cooperation with strategic positive image of Moldovan wines on partners, including in the territory. b)non-application of norms for wineries world markets. Poor development of special services for the creation
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