Minutes of the Tourist Attraction Signposting Assessment Committee and the South West Region Subcommittee
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TASAC Minutes 13 November 2013 Minutes of the Tourist Attraction Signposting Assessment Committee and the South West Region Subcommittee Wednesday 13 November 2013 at the RMS Regional Office, 1 Simmons Street, Wagga Wagga Members Peter Barelli RMS South West Region Maria Zannetides TASAC Secretariat South West Region Subcommittee N / A Also present Jennifer Connor Tourism & Economic Development Officer, Lockhart Shire Council Jeff Stien Senior Economic Development & Tourism Advisor, Bland Shire Council Elaine Marshall Hot Glass Gallery, Wyalong John Marshall Hot Glass Gallery, Wyalong Michael Buckley Manager, RMS South West Region Zoe Eldridge RMS South West Region Ben Taber RMS South West Region Nick Els RMS South West Region Brian Ruhle RMS South West Region Apologies Sally Nolan Riverina RTO Sean Haylan Tourism Manager, Yass Valley Council Anthony Webb Road Safety Officer, Tumut and Gundagai Councils David Douglas Regional Coordinator TASAC and Drive, Destination NSW Note: Illness prevented David Douglas from attending the meeting. The decisions on signposting applications were made at a further meeting between David and Maria held on 21 November 2013 at Destination NSW’s head office. AGENDA ITEMS 1. DELEGATIONS / PRESENTATIONS & REGIONAL SIGNPOSTING ISSUES 1.1 Glass Gallery, Wyalong Elaine Marshall presented her signposting application in the Craft Based attractions category for her Glass Gallery. Elaine is a glass artist who makes items such as platters, bowls, vases and jewellery that are displayed and offered for sale in a gallery located in part of her home. The gallery is open from Thursday to Tuesday from 9 am to 5.30 pm. Due to the high temperatures, specialised equipment and length of time to produce the glass items, the workshop, which is adjacent to the gallery, is not open to visitors. Elaine has set up a table in the gallery with a monitor for visitors to view a 5 minute DVD about the glass making Final 28 November 2013 1 of 11 TASAC Minutes 13 November 2013 process. The DVD was screened during the meeting. Also on the table is a selection of equipment and samples of glass representing different stages of the production process that are available for visitors to inspect and handle. Concerns noted include: The interpretive table is small compared with the area allocated to the display of glass items for sale. The labels on the glass items and equipment on the interpretive table cannot be read in the photo provided with the application. The DVD of the glass making process has no sound and information is communicated by captions. This approach limits the information that is conveyed and the film is less engaging than it might have been had it included a commentary. The DVD does not give a sense of the workshop as a whole because it focuses on the glass cutting and kiln areas. While the DVD and static display give some insights into the glass making process, the retail sale of glass items appears to be the primary focus of the business and the presentation of the craft process via written or other documentary material for interpretive / educational purposes is not sufficient to justify its signposting as a major tourist attraction. Currently, such material does not appear to adequately present and interpret a number of interesting aspects of the craft making process, e.g. the variety and properties of moulds used to make the various glassware shapes; raking through plain coloured hot glass to mix colours; the importance of cleaning glass before firing; and the layering of glass sheets to create items of different thicknesses. To be eligible for tourist signposting the interpretive / educational material about the craft process at the gallery needs to be further developed and expanded to achieve a better balance between the tourism (interpretive / educational) and retail components. Decision: The application does not demonstrate compliance with the tourist signposting criteria regarding interpretive information and further development of these aspects is therefore required. Action: (a) Maria to advise the applicant as above. (b) David to identify a Destination NSW staff member for the applicant to contact to discuss ways in which the gallery’s tourism experience can be increased and improved. 1.2 Cooma Cottage, Yass Zoe indicated that RMS has received a request to upgrade signage on Yass Valley Way for Cooma Cottage, which is operated by the National Trust. The signage has become unserviceable to the point where the colour of some signs no longer appears to be brown. Maria advised that TASAC last considered signage for Cooma Cottage in May 2010 when it was resolved to remove signage for the cottage on the Barton Highway because it was more remote than allowable. RMS Gypsycam data indicates that the Barton Highway signage has been removed. Final 28 November 2013 2 of 11 TASAC Minutes 13 November 2013 It has been more than 10 years since the eligibility of Cooma Cottage was considered by TASAC and therefore the cottage’s eligibility for the existing signage is no longer current. It was also noted that the National Trust’s website indicates that the cottage is open for unbooked visitors from Thursday to Sunday 10am - 4pm, which is less than required by the Tourist Signposting Manual. Action: Secretariat to invite the operator of Cooma Cottage to submit a signposting application so that its eligibility for signposting can be considered. 1.3 Lockhart Signage Matters Jennifer talked about her Council’s long term plans to improve tourist signposting for destinations in Lockhart Shire. The following possibilities were discussed in terms of their potential for tourist signposting: Historic town signposting for Lockhart: The town includes many examples of early 20th Century architecture and it is promoted as the “veranda town” because of the many wide shady verandas in its main streets. Lockhart Sculpture Trail: Farm art sculptures acquired by Council are displayed at various points along the streets of Lockhart and at other locations in the Shire. Galore Hill Scenic Reserve and Lookout: 16 km north of Lockhart, Galore Hill Scenic Reserve comprises 510 ha of bush land with habitat for a wide variety of native flora and fauna. Galore Hill, which has a lookout tower at the summit rises to a height of 215 m above the surrounding plains. The Rock Nature Reserve: The reserve is off Olympic Way and is administered by National Parks and Wildlife Service. Lockhart Museum: Tenders will be called for the construction of a new museum to be located in Lockhart. The Museum is expected to open in 2015 Possible touring route: The potential to develop a touring route from the Sturt Highway via Lockhart and Urana to the Newell Highway near Jerilderie was discussed. The tourist signposting process was discussed in general terms and in relation to each of the above items and the following advice was provided: i. Applications for tourist signposting must be in one of the categories set out in the Tourist Signposting Manual. General criteria, such as those relating to opening hours, and category specific criteria, such as requirements for on-site interpretive information was outlined. ii. Applicants meet the costs associated with the installation of tourist signposting. iii. TASAC decides which applications are eligible for signposting and RMS determines sign design and location. Local councils are responsible for signposting on local roads. iv. The Rock is not a focal destination for white on green destination signs within Wagga Wagga. However, RMS advised that it is listed on reassurance signs on Olympic Way. Final 28 November 2013 3 of 11 TASAC Minutes 13 November 2013 v. Lockhart is at the junction of four regional roads, the principal one being the Collingullie to Lockhart Road which connects the Sturt Highway at Collingullie to the Newell Highway near Jerilderie. The town is about 40 km from the Sturt Highway and some 93 km from the intersection with the Newell Highway. Generally tourist attractions should be with 10 km of any signposting. As Lockhart is quite some distance from both the Sturt and Newell Highways, any major tourist attractions in the town would be signposted from the regional road and not from either highway. vi. Proponents for new touring routes need to demonstrate how the route meets the eligibility requirements of the Touring Route category, including that there are sufficient major tourist attractions which can be accessed from the route; there is a well- established management structure with support from all relevant local Councils and sound financial backing for the route, including for the establishment and maintenance of tourist signposting and visitor information bays with information panels located near the start and end of the route; and there is appropriate promotional material in place to support the route. Generally, touring routes are signposted with their name at each end and with signs featuring a logo unique to that route (but not the route name) at decision points along the way. vii. Tourist signposting encourages turning movements off and on State roads. All such movements have an element of risk and in providing signposting it is important to ensure that the need for turning movements is justified and that the turns can be made safely. Action: Maria to arrange for a copy of the Tourist Signposting Manual to be sent to Jennifer 1.4 Members’ report on site inspections Site inspections were not undertaken this month. 2. NEW TOURIST SIGNPOSTING APPLICATIONS 2.1 Glass Gallery, Wyalong (please see 1.1 above for details) 2.2 Matthew Gillett Gallery, Scarborough The Matthew Gillett Gallery, which opened in April 2013, is set up differently from traditional gallery spaces in that it shares premises with the Scarborough Hotel, which is a pub, restaurant and function venue. The gallery occupies four rooms on two levels of the hotel.