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Digital Home & Entertainment Digital Home & Entertainment Innovation Report Serious Games: Issues, offer and market Education Training Health Care Information & Communication Defence rd (3 Edition) M11213 – January 2012 Contributors ► Laurent MICHAUD, Head of the Consumer Electronics and Digital Entertainment Practice Laurent conducts studies on consumer electronics, the digital home, video games, music and the related trends: changing uses, new uses and peripherals, technology innovation, piracy, content protection and rights management. Laurent has developed expertise in the field of economic development and capital project engineering. In fact, he is also involved in the studies conducted by IDATE on behalf of local authorities for the formulation of ICT development strategies. He conducts technical and economic analyses for OSEO and incubators on gaming and multimedia content development issues and participates in industry, market and strategic studies on ICTs, television, Internet and video. Laurent is the th instigator of the DigiWorld G@me Summit, whose 10 edition was held in Montpellier in November 17, 2011 during the DigiWorld Summit. This event is organised with the support of the major French and European video game players: SNJV, SELL, ISFE, EGDF, Capital Games, and AFJV. Laurent holds a Master of Economic and Financial Engineering. [email protected] ► Julian ALVAREZ – Véronique ALVAREZ – Damien DJAOUTI www.ludoscience.com Copyright IDATE 2012, BP 4167, 34092 Montpellier Cedex 5, France Tous droits réservés – Toute reproduction, All rights reserved. None of the contents of this stockage ou diffusion, même partiel et par tous publication may be reproduced, stored in a moyens, y compris électroniques, ne peut être retrieval system or transmitted in any form, effectué sans accord écrit préalable de l'IDATE. including electronically, without the prior written permission of IDATE. ISBN 978-2-84822-287-5 ISSN 2109-6791 Serious Games: Issues, offer and market Contents 1 Executive summary .......................................................................................................... 6 2 Methodology ...................................................................................................................... 7 3 Cross-sectional analysis .................................................................................................. 9 3.1 Ten trends and industrial issues .................................................................................. 9 3.1.1 SG as a fusion of several disciplines ............................................................................. 9 3.1.2 Segmentation of the value chain .................................................................................. 10 3.1.3 An approach based on partnerships ............................................................................ 12 3.1.4 Waiting for ubiquitous SGs and SGs for connected TV ............................................... 13 3.1.5 Publishing: downward trend in the number of SGs published ...................................... 14 3.1.6 A refocusing of SG themes in terms of numbers of published titles ............................. 15 3.1.7 Dematerialisation in line with usage trends .................................................................. 16 3.1.8 Growing development costs ......................................................................................... 17 3.1.9 Evolving business models ............................................................................................ 17 3.1.10 What to expect in 2012 ................................................................................................ 18 3.2 Economic outlook ...................................................................................................... 19 3.2.1 The global SG market .................................................................................................. 19 3.2.2 The French market ....................................................................................................... 22 3.2.3 The German market ..................................................................................................... 26 3.2.4 The Belgian market ...................................................................................................... 26 3.2.5 The Chinese market ..................................................................................................... 27 3.2.6 The Spanish market ..................................................................................................... 27 3.2.7 The UK market ............................................................................................................. 28 3.2.8 The US market ............................................................................................................. 28 3.3 Technology outlook ................................................................................................... 29 3.3.1 Human-computer interaction (HCI) .............................................................................. 29 3.3.2 Image processing ......................................................................................................... 30 3.3.3 Network games ............................................................................................................ 30 3.3.4 Mobility ......................................................................................................................... 30 3.3.5 Robotics ....................................................................................................................... 31 3.3.6 Other technologies ....................................................................................................... 32 3.4 Business outlook ....................................................................................................... 32 www.idate-research.com © IDATE 2012 3 Serious Games: Issues, offer and market 4 Educational SGs .............................................................................................................. 35 4.1 Characterisation of the market segment ................................................................... 35 4.2 Statistics .................................................................................................................... 36 4.3 Technology issues ..................................................................................................... 37 4.4 Market segment issues ............................................................................................. 38 4.5 Market segment outlook ............................................................................................ 38 4.6 Case studies .............................................................................................................. 40 5 Training SGs .................................................................................................................... 54 5.1 Characterisation of the market segment ................................................................... 54 5.2 Statistics .................................................................................................................... 55 5.3 Technology issues ..................................................................................................... 56 5.4 Market segment issues ............................................................................................. 58 5.5 Market segment outlook ............................................................................................ 59 5.6 Case studies .............................................................................................................. 60 6 Health care SGs ............................................................................................................... 79 6.1 Characterisation of the market segment ................................................................... 79 6.2 Statistics .................................................................................................................... 81 6.3 Technology issues ..................................................................................................... 82 6.4 Market segment issues ............................................................................................. 84 6.5 Market segment outlook ............................................................................................ 85 6.6 Case studies .............................................................................................................. 86 7 Information and communication SGs ........................................................................... 98 7.1 Characterisation of the market segment ................................................................... 98 7.2 Statistics .................................................................................................................. 100 7.3 Technology issues ................................................................................................... 101 7.4 Market segment outlook .......................................................................................... 104 7.5 Case studies ............................................................................................................ 106 8 Defence SGs .................................................................................................................. 126 8.1 Statistics .................................................................................................................
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