The Qualitative Report Volume 19 Number 10 Article 2 3-10-2014 Identifying Ugliness, Defining Beauty: A ocusF Group Analysis of and Reaction to Ugly Betty Adria Goldman Gordon State College Damion Waymer Texas A&M University,
[email protected] Follow this and additional works at: https://nsuworks.nova.edu/tqr Part of the Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, and the Social Statistics Commons Recommended APA Citation Goldman, A., & Waymer, D. (2014). Identifying Ugliness, Defining Beauty: A ocusF Group Analysis of and Reaction to Ugly Betty. The Qualitative Report, 19(10), 1-19. https://doi.org/10.46743/2160-3715/ 2014.1263 This Article is brought to you for free and open access by the The Qualitative Report at NSUWorks. It has been accepted for inclusion in The Qualitative Report by an authorized administrator of NSUWorks. For more information, please contact
[email protected]. Identifying Ugliness, Defining Beauty: A ocusF Group Analysis of and Reaction to Ugly Betty Abstract This article discusses the ideological construct “beauty” that permeates our society by focusing specifically on socially constructed ideals of beauty and ugliness as they are represented in media text, specifically, in the TV sitcom Ugly Betty. For this study we conducted focus group interview sessions to explore the influence an alternative representation of beauty and ugliness, as portrayed in the show Ugly Betty, has on college aged females’ definition and interpretation of beauty—typically questions explored using traditional experimental and other quantitative methods. Moreover, this study provides insights into tensions surrounding how beauty and ugliness are defined and the implications of these definitions for women.