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AWARDS FOR AWARDS FOR DESIGN EXCELLENCE DESIGN EXCELLENCE20092010 Design like you think Share your creations and collaborate Refine your concept Express your creativity up to class A surfaces Adopt 3D as your common language Experience your virtual product CATIA for Design Create and collaborate all along your design workflow, turning your inspiration into cutting edge innovation. © Dassault Systèmes 2009. CATIA is a registered trademark of Dassault Systèmes or its subsidiaries in the US and/or other countries. © Dassault Systèmes 2009. CATIA AP_Industrial_design-140x216.indd 1 11/12/09 12:47 2010 A benefit for the Detroit Institute of Ophthalmology 2010 EYES ON DESIGN AWARDS AT NAIAS – SCHEDULE OF EVENTS JUDGES SCHEDULE Monday, January 11th, 2010 5:30 – 7:00 Michelin Réception Seldom Blues - Renaissance Center, Detroit, MI 48243 DOCENTS SCHEDULE Monday, January 11th, 2010,11:30 AM to 2:30 PM 11:30 Docent Lunch (Meet in front of Vu Restaurant to pick up credentials ) 12:30 Rehearsal for Chief Judges, John McElroy, Dr. Hessburg, and Sponsors 1:00 – 2:30 Docent Meeting 5:30 – 7:00 Michelin Réception (Chief Judges, Judges and Docents) Seldom Blues - Renaissance Center, Detroit, MI 48243 A benefit for the Detroit Institute of Ophthalmology 3 JUDGES AND DOCENTS SCHEDULE Tuesday, January 12th 2010, 11:00 AM to 4:00P M 10:00 - 10:45 Meet the Judges at the VU Restaurant, on the Main Concourse of COBO Hall, next to the Riverview Ballroom, on the Detroit River; greet judges 10:45 – 11:00 Sponsor and Docent introduction and briefing by design leaders (Tom Gale, Founding Chairman, introduces the 2010 Chief Judges – W.G.Davidson, Tom Matano, Jack Telnack ) 10:00 – 11:15 Judging process review, groups identified with ballots, proceed to the show floor and start the judging process (3 teams of judges) 11:15 – 12:30 Judges walk floor viewing all new intros, return, collect ballots 12:30 – 1:15 Luncheon sponsored by Magna and Michelin in the VU Room – COBO Hall - VIP Judges Room Votes tabulated, create new ballot Lead Docent creates new map and leads group to view semifinalists 1:10 – 1:15 Announce short break 1:15 – 1:25 Kick-off discussion on semifinalists 1:25 – 2:40 Walk show floor for semifinalists – One Group 2:35 – 2:40 Final balloting completed, winners identified and envelopes created by KPMG 2:35 Chief Judges, Judges, John McElroy, and sponsors to Detroit Hall stage for walk-through. 2:40 All proceed to Detroit Hall for Awards Presentation 3:05 – 3:25 EyesOn Design Awards Presentation. Master of Ceremony - John McElroy 3:30 – 4:30 FocusOn Design Media Event Designers and Media Reception immediately following awards on Detroit Hall Stage – Main Level of Cobo Hall. Sponsored by BASF & KPMG 3:30 – 4:15 Photo Shoot of winners at vehicle displays 4 2010 A benefit for the Detroit Institute of Ophthalmology MEDIA CONTACTS Docent Chairman: Gerry Piaskowski Mobile: (586) 713-3453 E-Mail: [email protected] Event Chairman: John Teodecki Mobile/Text: (313) 520-1006 E-Mail: [email protected] EyesOn Design – Detroit Institute of Ophthalmology Dr. Philip Hessburg Phone: (313) 824-4710 E-Mail: [email protected] Mickey Duffy Exec Administrator A benefit for the Detroit Institute of Ophthalmology 5 THOMAS C. GALE FOUNDING CHAIRMAN EyesOn Design Awards at the NAIAS RETIRED CHRYSLER HEAD OF DESIGN AND PRODUCT DEVELOPMENT CHIEF Currently President of TC Gale Consulting and Design, Thomas Gale joined Chrysler Corporation in 1967 and retired as Executive Vice President responsible for Design, Engineering, and Product Strategy and the DaimlerChrysler Board of Management. Mr. Gale was an officer of the company for sixteen years. In addition to design, he held assignments as President of Chrysler International Operations, Platform Chief for Minivan, Jeep, Passenger Cars, and Government Affairs Office. He has always been a champion for design and led Chrysler to a leadership role in the industry. He was instrumental in bringing concept cars, as well as production vehicle introductions, back to the forefront at the North American International Auto Show. Mr. Gale holds bachelor’s and master’s degrees in Industrial Design, and an MBA from Michigan State University. Mr. Gale’s innovation and design interests are carried over to the automotive aftermarket and his personal cars, which include sports cars, muscle cars and hot rods. 6 2010 WELCOME LETTER Welcome to EyesOn Design Awards at the North American International Auto Show, 2010. The awards will go to the finest examples of design among Concept and Production Vehicles introduced in Detroit. The prestige of the awards and the value placed on them by the press and the auto manufacturers is directly related to the credentials and prestige of the Judging Panel. For this reason we invite the Global Design Leaders of major automobile companies. In the absence of that leader, we invite the Design Leader of North American operations. Included are the leaders of Transportation Design of major design schools around the globe and Design Leaders of important and successful independent Design Studios. We also include several retired global design leaders. This strategy has been successful, and in less than a decade the EyesOn Design Awards have achieved remarkable status in the automotive community. The three Chief Judges appointed this year are “role models” in the design world. They have been influential and significant international contributors to the design profession and their employers. We thank William G. Davidson, Tom Matano, and Jack Telnack for serving as our program leaders. When I was asked to organize the 2006 awards and program, I agreed for a variety of reasons: • The Detroit Institute of Ophthalmology has an enviable twenty-year history with design awards at its summer event, EyesOn Design at the Edsel & Eleanor Ford House, Grosse Pointe • In its history, the judges of the summer event EyesOn Design Automotive Design Exhibition have been automotive designers, and the panel did not reflect or include “political” or socio-economic influences • The motto – “Focused” so others might see – of the Detroit Institute of Ophthalmology, is one I have long held in the highest respect The world of automotive journalism, design history, and our profession are already accepting these awards as a significant achievement in a world that may not always recognize the contribution that design lends to the business discipline. We strive to recognize beauty that consumers can distinguish and enjoy. As our very first EyesOn Design Lifetime Achievement Award winner, Gordon Buehrig, once said, “Automobile design is Rolling Sculpture.” We hope you will agree that the selections of our judges reflect this apt description. Enjoy! We are proud to have had you in attendance. Thomas C. Gale Founding Chairman, EyesOn Design Awards at the NAIAS A benefit for the Detroit Institute of Ophthalmology 7 LETTER FROM THE CHAIRMAN LETTER FROM THE CHAIRMAN Welcome to the fifth EyesOn Design Awards at the North American International Auto Show (NAIAS). These awards are becoming the most prestigious awards for Design Excellence in international vehicle design. In January 2006, the Founding Chairman of the event, Thomas Gale, set out to assemble a panel of design executives whose choice would be viewed as totally unbiased. A review of this year’s panel of judges illustrates how effective he has been in this quest. The judges assembled combine the talents of OEM design leaders, Heads of Design at Independent Design Studios, retirees from several of the world’s most successful automotive manufacturers, and academic transportation design leaders. For EyesOn Design at NAIAS 2010, Mr Gale has selected a triumvirate of “the best of the very best” to help him carry out his mission. He has chosen these Chief Judges, Willie G. Davidson of Harley-Davidson, Tom Matano, Academy of Art University, and Jack Telnack, retired head of Ford Motor Company Design to continue to upgrade these awards and this Automotive Design Event to unprecedented levels. As Chairman of this event I welcome you to EyesOn Design at the NAIAS. I would like to recognize the three Chief Judges, Design Executives, Docents, volunteers and the DIO Staff who have made this event possible. We express our thanks, as well, to the DADA and the NAIAS staff for their help in accomplishing our goals. Special appreciation goes out to our EyesOn Design Awards Sponsor, Dassault Systemes who has been with us for the past 5 years. We also thank our luncheon sponsors, Magna International and Michelin for their support. We will have an afterglow, FocusOn Design Media Event, sponsored by BASF and KPMG immediately following the Awards ceremony to allow media exclusive access to the design executives. Enjoy, then, these visions of automotive beauty. Keep in mind that without the gift of sight you would not be able to fully appreciate the magnificence of Automotive Design. John Teodecki Chairman, EyesOn Design Awards at NAIAS 2010 8 2010 A benefit for the Detroit Institute of Ophthalmology AWARDS FOR DESIGN EXCELLENCE Two Design Excellence Awards will be presented in two categories this year. One new Concept Vehicle and one new Production Vehicle introduced at the 2010 North American International Auto Show will be presented with Design Excellence Awards. presented by A benefit for the Detroit Institute of Ophthalmology 9 CADILLAC CONVERJ CONCEPT COUPE AUDI SPORTBACK CONCEPT all photos by A.J. Meuller 10 2010 2009 AUDI R8 V10 AWARD 2009 WINNERS 2009 BMW Z4 A benefit for the Detroit Institute of Ophthalmology 11 MASTER OF CEREMONIES JOHN MCELROY EyesOn Design Awards at the NAIAS 2010 HOST, AUTOLINE DETROIT John McElroy is the host of the television program “Autoline Detroit,” which covers all aspects of the automotive industry. It is a weekly half-hour discussion program featuring top automotive executives and journalists that provides a window into the latest developments and thinking in the industry.
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