ABOUT THE DISTRICT Welcome

Located on the far west side of , this 24-hour neighborhood is bordered by Chelsea to the north and the to the south.

Deeply engaging and immersive consumer facing storefronts are moving in alongside traditional retail, creating an unparalleled street-level retail environment. By offering visitors an interactive and layered shopping experience, the district is fast becoming the most dynamic and talked about destination in .

02 MEATPACKING DISTRICT DEMOGRAPHICS 2018 17 NEIGHBORHOOD FACTS + FIGURES Overview 94 Block Faces 268 Ground-floor Business MAJOR ATTRACTIONS 1054 Hotel rooms w 1 W 18th St. 2 The 2 Food Halls 0th w W 17th St. 2 Whitney Museum of American Art 2 . e 2 Cultural Institutions v

3 th A Chelsea Market n 3 Public Spaces 13 e T W 19th St. 23

76 NOTABLE HQS 52 9 8 44 4 45 10 W 20th St. 4 6 Google 5 W 16th St. 25 34 15

5 Palantir . 13 y . . 69 e 1 e 15 12 4 62 20 67 v v 27 19 A 6 Delos A 8 53 24 39 46 th th 5 65 W 19thn St. n 3 63 72 28 Ni e 8 14 64 W 17th St. v 54 7 LiveNation 22 11 7 W 17th St. e W 15th St. 68 6 est Side Hw 18 57 1 El . 32 49 W 7 e 25 37 51 8 Milk 4 v 36 44 29 th A 7 2 n e 9 Moët Hennessy T 16 2 W 18th St. 1 W 16th60 St. 27 1 15 W 16th St. 10 Samsung 837 17 W 17th St. . e 12 v 2 52 A 11 Theory 31 th 9 20 39 7 n 43 e 24 W 14th St. T 12 DVF 1354 W 19th St. 55 41 4 47 23 29 4 48 6 33 W 15th St. 13 Rag + Bone 73 42 49 20 W 15th St. 13 28 8 76 45 52 22 79 8 14 Giphy 9 11 35 44 4 21 4 11 71 2 8 50 ashingtonW 13th St. St. 45 5 10 16 3 W 1 . 74 31 10 6 W 13th St. 26 W 16the St. 50 10 6 40v 53 20 5 A 9 70 18 41 5 25 34 th OPEN SPACE 43 15 W 14th St. . 13 Nin e 6 14 5 69 Wv 14th St. W 15th St. 13 Hudson St. 1 12 4 62 20 67 W 15th St. 14 19 Hudson St. 27 77 th A 8 53 24 46 63 Little W 12th St. 39 . 15 Park 32 48 66 Nin 65 58 Little W 12th St. 5 63 e 72 14 28 W 17th St.v 51 W 15th St. 64 54 A 5 5 22 7 2 11 68 6 th 16 62 60 . 18 57 Seravalli Playground e 49 1 h v 55 3 32 7 3 25 51 4 37 21 Eig 23 th A 17 36 44 29 7 17 n W 13th2 St. 56 e W 13th St. 14 T

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21 L train stop 5 G Hudson St. th A Ni 43 3 h W 14th St. 5 Eig W 15th St. 13 Hudson St. 11 14 77 . 03 W 12th St.63 W 12th St. e Little W 12th St. 48 66 v 58 W 12th St.32 W 12th St. 51 th A 2 5 h 62 60 55 3 Eig 3 23 17 W 13th7 St. t 35

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G Hudson St. th A h Eig 3 VISITATION 11 W 12th St. W 12th St. Tourism

Major Attractions Hotel Guests h

ANNUAL VISITORS PEAK TIMES

High Line 6 mil Weekend REASON FOR STAY BUSINESS

Whitney Museum of American Art 1.15 mil Friday nights and Saturday

Chelsea Market 9 mil Weekend 11-3pm 41%

LEISURE Hotels 59% NAME NUMBER OF ROOMS

Dream Downtown 314 DOMESTIC INTERNATIONAL Gansevoort 186 61% 39% Liberty Inn 20

Soho House 44 KEY MARKETS US AVG. LENGTH OF STAY UK Maritime Hotel 126 Canada The Standard 338 France Germany Chelsea Pines Inn 26 Italy Australia TOTAL 1054 Brazil 3 Scandinavia Days

04 MEATPACKING DISTRICT DEMOGRAPHICS 2018 COMMERCIAL MIX Who’s Here

Upper-level Tenant Spotlight Occupied vs. Available Space

Square Feet in Millions Occupied SF Available SF

HQs WITH FLAGSHIP LOCATIONS IT FIRMS INCOMING OFFICE TENANTS 6,5 Theory Google Alibaba Diane von Furstenberg Palantir SoFi 6,0 0,31 Alice + Olivia MLB.com LG Capital Partners Rag + Bone Giphy Samsung Dots Baker Bros 5,5 Helmut Lang Delos 0,07 0,05 0,12 0,15 Lilla P 0,24 Bumble and bumble. 5,32 5,15 5,34 5,36 5,33 5,94 5,0 The One Group / STK 2012 2013 2014 2015 2016 YTD 2017 Catch Hospitality Group Source: CBRE Research

Ground-floor Retail Average Asking Rent vs. Vacancy Rate

Average Asking Rent ($PSF) Availability Rate %

BUSINESS COMPOSITION BUSINESSES: * $160 $149.80 $148.52 10%

Food + Drink 39% $127.34 268 $122.38 8% Shop 37% $120

NEW + INCOMING 6% Wellness 8% $77.00 Restoration Hardware $80 $70.85 $59.24 Tesla Community 7% 4% Starbucks Roastery 3.6% 2.9% Hermès Arts + Culture 5% $40 2.5% Intersect by Lexus 2% 1.3% Hyundai Genesis Hotels 4% 1.0% $0 0.1% 0.0% 0% 2012 2013 2014 2015 2016 2017 Q2 2018

* Includes vacant storefronts Vacant space is defined as existing space being actively marketed for immediate occupancy as of the survey date. Projects under construction and future availabilities are not included in the vacancy rate. Source: JLL

05 MEATPACKING DISTRICT DEMOGRAPHICS 2018 NOTABLE TRANSACTIONS Retail Hybrid

BRAND TREND INSIGHT TOTAL FT ASKING RENT PER SQ. FT. ADDRESS LEASE TERM OPENING DATE OWNERS

Hermès “Represents a new retail concept with new 10,000 $600 on the ground floor 46- 48 Gansevoort St 10 year Spring 2019 Aurora Capital Associates and technology features and a casual vibe that and $150 on the second Willliam Gottlieb Real Estate matches the neighborhood’s younger, tech-obsessed residents.” — WWD

Starbucks “Showcases the craft of roasting and brewing 20,000 $650 on the ground floor 61 Ninth Ave at the More than Fall 2018 Vornado Reality Trust and Roastery coffee, featuring coffees from around the and $150 on the lower level corner of W 15th St 15 years Aurora Capital Associates world, and be a place for customers to learn about coffee in the same way they’d learn about wine at a vintner.” — Fortune

Tesla “Integrates the (solar and electric vehicle) 7,800 $600 on the ground floor and 860 Washington St N/A Opened Cushman & Wakefield businesses, positioning itself as an energy— $150 to $200 on top floors Dec 2017 not strictly a car—company; this new New York store is the physical manifestation of that.” — The Economic Times

Restoration “Serves as the brand's New York City flagship 60,000 N/A 9-19 15 year Fall 2018 Aurora Capital Associates and Hardware store [and to] establish itself amongst William Gottlieb Real Estate Meatpacking's already existing attractions, which include the High Line park, The Whitney Museum of American Art..” — ElleDecor

RH Guest “Houses a restaurant on the ground floor and 25,000 N/A 55 Gansevoort St N/A Spring 2019 Aurora Capital Associates and House serves as an interactive showroom, allowing William Gottlieb Real Estate guests to live with and experience the company's products during their visit.” — ElleDecor

Intersect “Caters to individuals looking to be inspired 16,500 N/A 412 W14th St N/A Summer 2018 Thor Equities By Lexus by fashion, art, food, music and technology.” — Crain’s NY

Source: The Real Deal

06 MEATPACKING DISTRICT DEMOGRAPHICS 2018 THE DISTRICT’S CONSUMER Preferences + Habits

Coffee Culture Selfcare WiFi/Mobile Usage

AVG. COST OF BEVERAGE AVG. COST OF SERVICE TOP OPERATING SYSTEMS BY USAGE iOS Think Coffee $3.06 Gina Le Salon (wash + cut) $87 74% Jack’s Stir Brew $3.28 K + S Salon (wash + cut) $98 Kobrick Coffee $3.38 Allure (wash + cut) $125 Android Ninth Street Expresso $3.50 Martial Vivot (wash + cut) $125 16% Terremoto Coffee $3.50 O+M Salon (wash + cut) $153 Bumble (wash + cut) $170 Blue Bottle Coffee $3.58 Mac OS X ORLO Salon (wash + cut) $508 Chalait $3.79 4% Glam + Go (blowout) $35 Kava Coffee $4.33 Dry Bar (blowout) $45 Fellow Barber (cut) $60 Equinox (massage) $146 Exhale (massage) $150 Source: Meatpacking BID April 2017 WiFi Report Fitness Studios Digital Neighborhood Usage

AVG. COST PER CLASS Y7 $25 Domestic Liftonic $32 80% Soul Cycle $34 Kore $36 International Exhale $37 20% SLT* $40 Equniox (Avg Membership) $233/mo AVG NUMBER OF USERS PER MONTH 33,000

*One block outside BID boundaries Source: Google Analytics

07 MEATPACKING DISTRICT DEMOGRAPHICS 2018 RESIDENTIAL Population* HOUSEHOLDS 2,535 TOTAL POPULATION 4,410

HOUSEHOLD INCOME OVER $150,000 NUMBER OF HOUSEHOLDS 65 AND OVER 13 % OF TOTAL 942 574 POPULATION

PERCENT OF HOUSEHOLDS 25 YEARS + OLDER 77 % OF TOTAL 38% 3,775 POPULATION

OWNER OCCUPIED HOUSING UNITS NUMBER OF HOUSEHOLDS 25 YEARS + OLDER 82 % OF TOTAL 635 COLLEGE GRADUATE 3,625 POPULATION

PERCENT OF TOTAL WORK AT HOME 5 % OF TOTAL HOUSEHOLDS 23% 225 POPULATION

Source: US Census Explorer 2010 *Average of four Census tract within BID boundaries

08 MEATPACKING DISTRICT DEMOGRAPHICS 2018 TRANSPORTATION Getting To + From

1 2 Commute by Area Residents Public transportation ANNUAL RIDERSHIP

Avg. commute to work (in minutes) 24.25 Subway stop 14 St A C E / 8 Av L - MTA 14,572,075

Drove alone (number of people) 98 WEEKEND

Drove a car, truck, or van (number of people) 157 Average ridership 2016 58,605 / day

Carpooled (number of people) 34 Average ridership 2015 59,900 / day

Public transportation (number of people) 1,550 2016 rank (busiest station) 15 out of 649

Bicycle (number of people) 78 WEEKDAY

Walked (number of people) 668 Average ridership 2016 44,680 / day

Commute for 60 or more minutes (number of people) 105 Average ridership 2015 45,253 / day

2016 rank (busiest station) 19 out of 649

Citibike Stations 3 Taxi 4

STATIONS BIKES (2015-2016) According to the NYC Late Night Taxi Index: Washington St + Gansevoort St 40 48% of taxi pickups in the district occur between 10PM – 5AM

W 15 St + 10 Ave 39 The Meatpacking District is one of the most popular destinations for Bridge + Tunnel*, along with trips to Murray Hill, Chelsea, and Midtown. W 16 St + the High Line 25 The top neighborhoods for taxi pickups that drop off at Goldman Sachs or W 13 St + Hudson St 36 Citigroup on weekday mornings are: West Village, Chelsea-Flatiron-Union W 16 St + 8 Ave 23 Square, SoHo-.

W 17 St + 8 Ave 34

TOTAL 197

1 — Source: US Census Explorer Commuting Edition 2010 * applies to anyone who travels onto the island of Manhattan via a bridge or tunnel, most 2 — Source: Metropolitan Transportation Authority often from New Jersey, Long Island, or the outer boroughs 3 — Some stations may be off-line due to construction 4 — Source: Todd W Schneider, NYC Taxi and Limo Commission

09 MEATPACKING DISTRICT DEMOGRAPHICS 2018 GOVERNMENT + COMMUNITY Local Resources

Community Boards NYPD Crime Stats

DISTRICT 2 South side of 14th Street and below CRIME/ YEAR 6TH PRECINCT 10TH PRECINCT www.nyc.gov/manhattancb2 South of 14th Street North of 14th Street

2017 2016 2017 2016 DISTRICT 4 North side of 14th Street and above www.nyc.gov/mcb4 Murder 0 0 0 0

Rape 6 14 17 9

Robbery 116 101 74 83

Elected Officials Felony assault 112 101 88 83

Burglary 117 91 74 69

NYS SENATOR 27th Senate District Brad Hoylman Grand larceny 859 847 548 634

NY ASSEMBLY MEMBER 66th Assembly District Deborah Glick Grand larceny auto 20 31 30 29

NY ASSEMBLY MEMBER 75th Assembly District Richard Gottfried

MANHATTAN BOROUGH PRESIDENT — Gale Brewer

COUNCIL MEMBER, SPEAKER 3rd District Corey Johnson

Source: New York City Police Department 6th Precinct and 10th Precinct Year to date -11/5/2016-11/5/2017

10 MEATPACKING DISTRICT DEMOGRAPHICS 2018 Meatpacking District 32 Gansevoort Street, 5th Fl. The Meatpacking Business Improvement District New York, NY 10014 (BID) is the not-for-profit business alliance of the

212-633-0185 [email protected] area whose mission is to support the business meatpacking-district.com @MeatpackingNY community and to keep the area clean, safe and beautiful for locals and visitors.