ABOUT THE DISTRICT Welcome
Located on the far west side of Manhattan, this 24-hour neighborhood is bordered by Chelsea to the north and the West Village to the south.
Deeply engaging and immersive consumer facing storefronts are moving in alongside traditional retail, creating an unparalleled street-level retail environment. By offering visitors an interactive and layered shopping experience, the district is fast becoming the most dynamic and talked about destination in New York City.
02 MEATPACKING DISTRICT DEMOGRAPHICS 2018 17 NEIGHBORHOOD FACTS + FIGURES Overview 94 Block Faces 268 Ground-floor Business MAJOR ATTRACTIONS 1054 Hotel rooms w 1 W 18th St. 2 The High Line 2 Food Halls 0th w W 17th St. 2 Whitney Museum of American Art 2 . e 2 Cultural Institutions v
3 th A Chelsea Market n 3 Public Spaces 13 e T W 19th St. 23
76 NOTABLE HQS 52 9 8 44 4 45 10 W 20th St. 4 6 Google 5 W 16th St. 25 34 15
5 Palantir . 13 y . . 69 e 1 e 15 12 4 62 20 67 v v 27 19 A 6 Delos A 8 53 24 39 46 th th 5 65 W 19thn St. n 3 63 72 28 Ni e 8 14 64 W 17th St. v 54 7 LiveNation 22 11 7 W 17th St. e W 15th St. 68 6 est Side Hw 18 57 1 El . 32 49 W 7 e 25 37 51 8 Milk 4 v 36 44 29 th A 7 2 n e 9 Moët Hennessy T 16 2 W 18th St. 1 W 16th60 St. 27 1 15 W 16th St. 10 Samsung 837 17 W 17th St. . e 12 v 2 52 A 11 Theory 31 th 9 20 39 7 n 43 e 24 W 14th St. T 12 DVF 1354 W 19th St. 55 41 4 47 23 29 4 48 6 33 W 15th St. 13 Rag + Bone 73 42 49 20 W 15th St. 13 28 8 76 45 52 22 79 8 14 Giphy 9 11 35 44 4 21 4 11 71 2 8 50 ashingtonW 13th St. St. 45 5 10 16 3 W 1 . 74 31 10 6 W 13th St. 26 W 16the St. 50 10 6 40v 53 20 5 A 9 70 18 41 5 25 34 th OPEN SPACE 43 15 W 14th St. . 13 Nin e 6 14 5 69 Wv 14th St. W 15th St. 13 Hudson St. 1 12 4 62 20 67 W 15th St. 14 19 Hudson St. 27 77 th A 8 53 24 46 63 Little W 12th St. 39 . 15 14th Street Park 32 48 66 Nin 65 58 Little W 12th St. 5 63 e 72 14 28 W 17th St.v 51 W 15th St. 64 54 A 5 5 22 7 2 11 68 6 th 16 62 60 . 18 57 Seravalli Playground e 49 1 h v 55 3 32 7 3 25 51 4 37 21 Eig 23 th A 17 36 44 29 7 17 Hudson River Park n W 13th2 St. 56 e W 13th St. 14 T
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21 L train stop 5 G Hudson St. th A Ni 43 3 h W 14th St. 5 Eig W 15th St. 13 Hudson St. 11 14 77 . 03 W 12th St.63 W 12th St. e Little W 12th St. 48 66 v 58 W 12th St.32 W 12th St. 51 th A 2 5 h 62 60 55 3 Eig 3 23 17 W 13th7 St. t 35
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G Hudson St. th A h Eig 3 VISITATION 11 W 12th St. W 12th St. Tourism
Major Attractions Hotel Guests h
ANNUAL VISITORS PEAK TIMES
High Line 6 mil Weekend REASON FOR STAY BUSINESS
Whitney Museum of American Art 1.15 mil Friday nights and Saturday
Chelsea Market 9 mil Weekend 11-3pm 41%
LEISURE Hotels 59% NAME NUMBER OF ROOMS
Dream Downtown 314 DOMESTIC INTERNATIONAL Gansevoort 186 61% 39% Liberty Inn 20
Soho House 44 KEY MARKETS US AVG. LENGTH OF STAY UK Maritime Hotel 126 Canada The Standard 338 France Germany Chelsea Pines Inn 26 Italy Australia TOTAL 1054 Brazil 3 Scandinavia Days
04 MEATPACKING DISTRICT DEMOGRAPHICS 2018 COMMERCIAL MIX Who’s Here
Upper-level Tenant Spotlight Occupied vs. Available Space
Square Feet in Millions Occupied SF Available SF
HQs WITH FLAGSHIP LOCATIONS IT FIRMS INCOMING OFFICE TENANTS 6,5 Theory Google Alibaba Diane von Furstenberg Palantir SoFi 6,0 0,31 Alice + Olivia MLB.com LG Capital Partners Rag + Bone Giphy Samsung Dots Baker Bros 5,5 Helmut Lang Delos 0,07 0,05 0,12 0,15 Lilla P 0,24 Bumble and bumble. 5,32 5,15 5,34 5,36 5,33 5,94 5,0 The One Group / STK 2012 2013 2014 2015 2016 YTD 2017 Catch Hospitality Group Source: CBRE Research
Ground-floor Retail Average Asking Rent vs. Vacancy Rate
Average Asking Rent ($PSF) Availability Rate %
BUSINESS COMPOSITION BUSINESSES: * $160 $149.80 $148.52 10%
Food + Drink 39% $127.34 268 $122.38 8% Shop 37% $120
NEW + INCOMING 6% Wellness 8% $77.00 Restoration Hardware $80 $70.85 $59.24 Tesla Community 7% 4% Starbucks Roastery 3.6% 2.9% Hermès Arts + Culture 5% $40 2.5% Intersect by Lexus 2% 1.3% Hyundai Genesis Hotels 4% 1.0% $0 0.1% 0.0% 0% 2012 2013 2014 2015 2016 2017 Q2 2018
* Includes vacant storefronts Vacant space is defined as existing space being actively marketed for immediate occupancy as of the survey date. Projects under construction and future availabilities are not included in the vacancy rate. Source: JLL
05 MEATPACKING DISTRICT DEMOGRAPHICS 2018 NOTABLE TRANSACTIONS Retail Hybrid
BRAND TREND INSIGHT TOTAL FT ASKING RENT PER SQ. FT. ADDRESS LEASE TERM OPENING DATE OWNERS
Hermès “Represents a new retail concept with new 10,000 $600 on the ground floor 46- 48 Gansevoort St 10 year Spring 2019 Aurora Capital Associates and technology features and a casual vibe that and $150 on the second Willliam Gottlieb Real Estate matches the neighborhood’s younger, tech-obsessed residents.” — WWD
Starbucks “Showcases the craft of roasting and brewing 20,000 $650 on the ground floor 61 Ninth Ave at the More than Fall 2018 Vornado Reality Trust and Roastery coffee, featuring coffees from around the and $150 on the lower level corner of W 15th St 15 years Aurora Capital Associates world, and be a place for customers to learn about coffee in the same way they’d learn about wine at a vintner.” — Fortune
Tesla “Integrates the (solar and electric vehicle) 7,800 $600 on the ground floor and 860 Washington St N/A Opened Cushman & Wakefield businesses, positioning itself as an energy— $150 to $200 on top floors Dec 2017 not strictly a car—company; this new New York store is the physical manifestation of that.” — The Economic Times
Restoration “Serves as the brand's New York City flagship 60,000 N/A 9-19 Ninth Avenue 15 year Fall 2018 Aurora Capital Associates and Hardware store [and to] establish itself amongst William Gottlieb Real Estate Meatpacking's already existing attractions, which include the High Line park, The Whitney Museum of American Art..” — ElleDecor
RH Guest “Houses a restaurant on the ground floor and 25,000 N/A 55 Gansevoort St N/A Spring 2019 Aurora Capital Associates and House serves as an interactive showroom, allowing William Gottlieb Real Estate guests to live with and experience the company's products during their visit.” — ElleDecor
Intersect “Caters to individuals looking to be inspired 16,500 N/A 412 W14th St N/A Summer 2018 Thor Equities By Lexus by fashion, art, food, music and technology.” — Crain’s NY
Source: The Real Deal
06 MEATPACKING DISTRICT DEMOGRAPHICS 2018 THE DISTRICT’S CONSUMER Preferences + Habits
Coffee Culture Selfcare WiFi/Mobile Usage
AVG. COST OF BEVERAGE AVG. COST OF SERVICE TOP OPERATING SYSTEMS BY USAGE iOS Think Coffee $3.06 Gina Le Salon (wash + cut) $87 74% Jack’s Stir Brew $3.28 K + S Salon (wash + cut) $98 Kobrick Coffee $3.38 Allure (wash + cut) $125 Android Ninth Street Expresso $3.50 Martial Vivot (wash + cut) $125 16% Terremoto Coffee $3.50 O+M Salon (wash + cut) $153 Bumble (wash + cut) $170 Blue Bottle Coffee $3.58 Mac OS X ORLO Salon (wash + cut) $508 Chalait $3.79 4% Glam + Go (blowout) $35 Kava Coffee $4.33 Dry Bar (blowout) $45 Fellow Barber (cut) $60 Equinox (massage) $146 Exhale (massage) $150 Source: Meatpacking BID April 2017 WiFi Report Fitness Studios Digital Neighborhood Usage
AVG. COST PER CLASS Y7 $25 Domestic Liftonic $32 80% Soul Cycle $34 Kore $36 International Exhale $37 20% SLT* $40 Equniox (Avg Membership) $233/mo AVG NUMBER OF USERS PER MONTH 33,000
*One block outside BID boundaries Source: Google Analytics
07 MEATPACKING DISTRICT DEMOGRAPHICS 2018 RESIDENTIAL Population* HOUSEHOLDS 2,535 TOTAL POPULATION 4,410
HOUSEHOLD INCOME OVER $150,000 NUMBER OF HOUSEHOLDS 65 AND OVER 13 % OF TOTAL 942 574 POPULATION
PERCENT OF HOUSEHOLDS 25 YEARS + OLDER 77 % OF TOTAL 38% 3,775 POPULATION
OWNER OCCUPIED HOUSING UNITS NUMBER OF HOUSEHOLDS 25 YEARS + OLDER 82 % OF TOTAL 635 COLLEGE GRADUATE 3,625 POPULATION
PERCENT OF TOTAL WORK AT HOME 5 % OF TOTAL HOUSEHOLDS 23% 225 POPULATION
Source: US Census Explorer 2010 *Average of four Census tract within BID boundaries
08 MEATPACKING DISTRICT DEMOGRAPHICS 2018 TRANSPORTATION Getting To + From
1 2 Commute by Area Residents Public transportation ANNUAL RIDERSHIP
Avg. commute to work (in minutes) 24.25 Subway stop 14 St A C E / 8 Av L - MTA 14,572,075
Drove alone (number of people) 98 WEEKEND
Drove a car, truck, or van (number of people) 157 Average ridership 2016 58,605 / day
Carpooled (number of people) 34 Average ridership 2015 59,900 / day
Public transportation (number of people) 1,550 2016 rank (busiest station) 15 out of 649
Bicycle (number of people) 78 WEEKDAY
Walked (number of people) 668 Average ridership 2016 44,680 / day
Commute for 60 or more minutes (number of people) 105 Average ridership 2015 45,253 / day
2016 rank (busiest station) 19 out of 649
Citibike Stations 3 Taxi 4
STATIONS BIKES (2015-2016) According to the NYC Late Night Taxi Index: Washington St + Gansevoort St 40 48% of taxi pickups in the district occur between 10PM – 5AM
W 15 St + 10 Ave 39 The Meatpacking District is one of the most popular destinations for Bridge + Tunnel*, along with trips to Murray Hill, Chelsea, and Midtown. W 16 St + the High Line 25 The top neighborhoods for taxi pickups that drop off at Goldman Sachs or W 13 St + Hudson St 36 Citigroup on weekday mornings are: West Village, Chelsea-Flatiron-Union W 16 St + 8 Ave 23 Square, SoHo-Tribeca.
W 17 St + 8 Ave 34
TOTAL 197
1 — Source: US Census Explorer Commuting Edition 2010 * applies to anyone who travels onto the island of Manhattan via a bridge or tunnel, most 2 — Source: Metropolitan Transportation Authority often from New Jersey, Long Island, or the outer boroughs 3 — Some stations may be off-line due to construction 4 — Source: Todd W Schneider, NYC Taxi and Limo Commission
09 MEATPACKING DISTRICT DEMOGRAPHICS 2018 GOVERNMENT + COMMUNITY Local Resources
Community Boards NYPD Crime Stats
DISTRICT 2 South side of 14th Street and below CRIME/ YEAR 6TH PRECINCT 10TH PRECINCT www.nyc.gov/manhattancb2 South of 14th Street North of 14th Street
2017 2016 2017 2016 DISTRICT 4 North side of 14th Street and above www.nyc.gov/mcb4 Murder 0 0 0 0
Rape 6 14 17 9
Robbery 116 101 74 83
Elected Officials Felony assault 112 101 88 83
Burglary 117 91 74 69
NYS SENATOR 27th Senate District Brad Hoylman Grand larceny 859 847 548 634
NY ASSEMBLY MEMBER 66th Assembly District Deborah Glick Grand larceny auto 20 31 30 29
NY ASSEMBLY MEMBER 75th Assembly District Richard Gottfried
MANHATTAN BOROUGH PRESIDENT — Gale Brewer
COUNCIL MEMBER, SPEAKER 3rd District Corey Johnson
Source: New York City Police Department 6th Precinct and 10th Precinct Year to date -11/5/2016-11/5/2017
10 MEATPACKING DISTRICT DEMOGRAPHICS 2018 Meatpacking District 32 Gansevoort Street, 5th Fl. The Meatpacking Business Improvement District New York, NY 10014 (BID) is the not-for-profit business alliance of the
212-633-0185 [email protected] area whose mission is to support the business meatpacking-district.com @MeatpackingNY community and to keep the area clean, safe and beautiful for locals and visitors.