Hong Kong Fresh Fruits Product Brief
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THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 8/23/2018 GAIN Report Number: HK1823 Hong Kong Post: Hong Kong Fresh Fruits Product Brief Report Categories: Product Brief Fresh Fruit Approved By: Alicia Hernandez Prepared By: Annie Lai Report Highlights: Hong Kong is a dynamic market and an effective re-export platform of fresh fruits encompassing US$2.6 billion of gross imports and US$1.6 billion of re-exports in 2017. With zero tariffs on fruits and most agricultural products, efficient customs procedures, and transparent food regulations, market access is easy and new varieties and suppliers are always present in the market. As the third- largest supplier of fruits to Hong Kong by value, the United States needs to stay competitive and expand market share by offering innovative products, maintaining superiority in quality, and educating the market on how U.S. products stand out from their competitors’. Page 1 of 16 SECTION I. MARKET OVERVIEW Hong Kong is ranked as the fifth-largest U.S. fresh fruits export market by value. Fruits from the United States generally enjoy a good reputation among Hong Kong consumers. Besides fruits from the United States, Hong Kong people consume a variety of fruits from around the world. Alongside changes in consumers’ lifestyle and an increase in health awareness, Hong Kong people demand new varieties and expanded options in addition to established items like apples, oranges, and bananas. Seasonality, nutritional values, and innovative aspects matter more as access to information is easier via mobile phones and social media. From over US$350 Japanese watermelons to the all-time favorite navel oranges, Hong Kong imported over 1.69 million metric tons of fresh fruits with a value over US$2.6 billion in 2017. Imports have been on the rise in the last five years. Chart 1 – Hong Kong Fresh Fruits Imports by Value in US$ Million Source of data: Global Trade Atlas based on Hong Kong Census and Statistics Department Page 2 of 16 Chart 2 – Hong Kong Fresh Fruits Imports by Volume in Thousand Metric Tons Source of data: Global Trade Atlas based on Hong Kong Census and Statistics Department Due to its geographical proximity, expertise in sourcing, and efficiency in logistics, Hong Kong, in addition to being a dynamic market, is also a re-export platform to Mainland China. In 2017, around 60 percent of fruits coming into Hong Kong went to China and to the region. For imports from the United States, 45 percent, by value, were re-exported. This means that Hong Kong consumers’ demand for U.S. fresh fruits is strong enough to keep more shipments here. As fresh fruit prices and quantities available in the market fluctuate, importers choose to bring products into Hong Kong and then decide to sell in the Hong Kong market or re-export to China depending on the market situation at the time of arrival in Hong Kong. Hong Kong has trivial fruits cultivation for commercial purposes due to its small land size and high population density, and relies on the world for year-round supplies of fresh fruits. Table 1 – Hong Kong Fresh Fruits Import Values by Country 2013 2014 2015 2016 2017 Gross Imports Country Share in CAGR US$ Million 2017 2013-17 World Total Gross Imports 1,716 2,186 2,201 2,595 2,635 100% 11.3% Re-exports 50% 51% 55% 60% 60% 1. Chile Gross Imports 341 406 448 759 640 24.3% 17.0% Re-exports 79% 69% 78% 78% 81% 2. Thailand Gross Imports 321 432 444 495 442 16.8% 8.3% Re-exports 91% 88% 93% 93% 96% 3. United States Gross Imports 416 484 393 393 406 15.4% -0.6% Re-exports 32% 34% 32% 34% 45% 4. Australia Gross Imports 144 164 180 197 231 8.8% 12.5% Re-exports 12% 26% 28% 64% 56% Page 3 of 16 5. South Africa Gross Imports 85 161 149 155 220 8.3% 26.7% Re-exports 46% 56% 56% 53% 61% 6. China Gross Imports 88 94 110 131 144 5.5% 13.2% Re-exports 16% 11% 13% 5% 10% 7. Peru Gross Imports 47 97 111 83 98 3.7% 20.0% Re-exports 80% 88% 97% 89% 84% 8. Japan Gross Imports 27 38 58 68 84 3.2% 33.4% Re-exports 8% 3% 4% 3% 1% 9. Philippines Gross Imports 65 75 74 70 72 2.7% 2.5% Re-exports 3% 16% 10% 3% 3% 10. New Zealand Gross Imports 41 49 47 46 50 1.9% 4.8% Re-exports 12% 14% 15% 13% 22% Rest of World Gross Imports 141 185 187 199 250 9.5% 15.4% Re-exports 35% 25% 28% 27% 34% Source of data: Global Trade Atlas based on Hong Kong Census and Statistics Department Table 2 – Hong Kong Fresh Fruits Import Volumes by Country 2013 2014 2015 2016 2017 Gross Imports Country Share in CAGR Thousand Metric Tons 2017 2013-17 World Total Gross Imports 1,516 1,611 1,610 1,663 1,692 100% 2.8% Re-exports 59% 58% 57% 60% 62% 1. Thailand Gross Imports 584 562 492 431 406 24.0% -8.7% Re-exports 94% 91% 93% 94% 94% 2. Chile Gross Imports 138 136 163 257 223 13.2% 12.9% Re-exports 88% 85% 91% 90% 93% 3. China Gross Imports 183 188 204 220 217 12.8% 4.3% Re-exports 5% 4% 5% 4% 7% 4. United States Gross Imports 225 231 200 218 205 12.1% -2.2% Re-exports 39% 44% 42% 47% 55% 5. South Africa Gross Imports 61 115 126 132 185 10.9% 31.7% Re-exports 47% 59% 62% 62% 70% 6. Australia Gross Imports 73 75 100 103 119 7.0% 12.9% Re-exports 14% 29% 32% 70% 60% 7. Philippines Gross Imports 86 91 87 77 79 4.7% -1.9% Re-exports 3% 13% 8% 3% 2% 8. Egypt Gross Imports 3 12 23 22 52 3.1% 96.4% Re-exports 8% 14% 31% 38% 69% 9. Peru Gross Imports 18 44 54 45 47 2.8% 26.4% Re-exports 88% 90% 94% 95% 96% 10. New Zealand Gross Imports 21 20 21 19 22 1.3% 1.4% Re-exports 23% 22% 24% 18% 31% Rest of World Gross Imports 123 138 140 138 137 8.1% 2.7% Re-exports 46% 36% 30% 28% 27% Source of data: Global Trade Atlas based on Hong Kong Census and Statistics Department The United States was the third and fourth-largest supplier of fresh fruits to Hong Kong by value and by volume, respectively in 2017. During the four-year span 2013-2017, Hong Kong fruit import values grew at an 11.3 percent compound annual growth rate (CAGR). In 2013, the United States was the leading supplier by value. In 2017, though the United States still Page 4 of 16 maintained an influential position, was the only country among the top ten that did not record a positive CAGR by value in the last five years. In 2017, Chile topped the supplier list by value, and Thailand climbed up the ladder to have become the second-largest supplier. Many countries in the top ten positions have continued to strengthen their product offerings and have built buyers’ confidence in quality and consistency over the years. The distribution of top fruit items to Hong Kong shows that Chile, Australia, South Africa, and China are capturing market shares in areas where the United States is a strong producer. Table 3 – Hong Kong Fresh Fruits Import Values by Types and Major Suppliers 2013 2014 2015 2016 2017 Gross Major Suppliers of Imports Items US$ Million Share in Gross Imports in 2017 2017 Total Imports Gross 1. Chile 24.3% 1,716 2,186 2,201 2,595 2,635 100% Imports 2. Thailand 16.8% 3. United States 15.4% Re-exports 50% 51% 55% 60% 60% 4. Australia 8.8% 1. Grapes, Gross 1. Chile 30.4% 405 456 439 460 494 18.7% Fresh Imports 2. Australia 23.2% 3. Peru 15.5% Re-exports 69% 70% 78% 77% 74% 4. United States 13.9% 5. South Africa 10.1% 2. Cherries, Gross 1. Chile 75.7% 200 339 334 534 446 16.9% Fresh, Nesoi Imports 2. United States 16.2% Re-exports 39% 38% 54% 65% 68% 3. Oranges, Gross 1. United States 34.7% 197 229 235 272 334 12.7% Fresh Imports 2. South Africa 27.9% 3. Australia 13.6% Re-exports 22% 24% 29% 34% 47% 4. Egypt 10.4% 4. Durians, Gross Thailand 98.3% 169 278 325 403 298 11.3% Fresh Imports Re-exports 93% 90% 95% 94% 99% 5. Apples, Gross 1. China 33.8% 132 148 178 175 182 6.9% Fresh Imports 2. United States 26.7% 3. Japan 13.4% Re-exports 36% 39% 29% 25% 32% 4. New Zealand 12.8% 6.*Fruit Nesoi, Gross 1. Thailand 70.4% 148 154 142 134 171 6.5% Fresh Imports 2. Vietnam 7.1% Re-exports 82% 77% 76% 67% 72% 3. Ecuador 5.1% 7. Plums, Gross 1. Chile 48.5% 57 40 56 73 97 3.7% Prune Plums Imports 2. United States 38.8% And Sloes, 3. Australia 9.1% Re-exports 75% 67% 59% 71% 71% Fresh Page 5 of 16 8.