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A Deeper Shade of Green: Lessons from a Sustainable Practitioner

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A Deeper Shade of Green: Lessons from a Sustainable Practitioner A Deeper Shade of Green: Lessons from a Sustainable Practitioner Creating a Sustainable Future for your Company, Clients, and Community CONTENTS CHAMPION THE CAUSE FROM THE EXECUTIVE OFFICE 2 #StandWithWildlife 3 Vital Voices of the Environment 3 Sustainable Breakfast Series 3 Earth Day Commitment 4 IDENTIFY YOUR IMPACT ON THE ENVIRONMENT 6 Carbonfund.org Partnership 6 Carbonfund Pooled U.S. Forestry Projects 7 Federal Supplier Greenhouse Gas Emissions Inventory Pilot 7 Green Practices Metrics 7 CREATE AN INTERNAL SUSTAINABILITY PLAN 8 Creating Your Sustainability Plan 9 Climate Change Adaptation Plan 9 ORGANIZE AN INTERNAL GREEN TEAM TO FOCUS AND ENGAGE YOUR STAFF 10 Green Vision Council 11 PARTNER WITH OTHERS TO SHARE RESOURCES AND PLAN FOR THE FUTURE 12 EPA Green Power Partnership 13 The Climate, Environment and Readiness (CLEAR) Plan 13 Protecting Land for the Future (the Conservation Conveyance) 13 Partnering for Success 14 The Marstel-Day/Stafford Printing Green Frontier Award 14 The Green Gala 15 ENHANCE YOUR ECO-LEADERSHIP 16 NSF P391 16 Sustainability Partners 17 AWE EcoLeadership Award 17 White House Champion of Change 17 IN CONCLUSION 18 A Deeper Shade of Green: Lessons from a Sustainable Practitioner Creating a Sustainable Future for your Company, Clients, and Community Developing a robust, company-wide culture of sustainability requires passion, commitment, and a well-crafted and carefully-executed plan. Moving an organization to a culture of sustainability can be done by focusing on a series of activities, both internal and external. Over time, Marstel-Day has developed a grassroots sustainability culture, encouraging employees to offer and implement new sustainability ideas, and passing business decisions and work products through a conservation lens before delivery to the client. Read on to learn how the building blocks of sustainability can be implemented within your company. A DEEPER SHADE OF GREEN CHAMPION THE CAUSE FROM THE EXECUTIVE OFFICE Sustainability is everyone’s job – especially the CEO’s. People often equate sustainability with “being green,” but in the broader sense, it’s about positioning the company for long-term success. It involves continuously paying attention to the economic, environmental, and social considerations that support a company’s ongoing viability. With change as a constant, sustainability becomes a journey, and success most likely occurs when the philosophy and support originate from the top. Developing a company-wide culture of sustainability requires dedication and leadership focus, and it leads to innovation, vibrancy, and ownership at all levels of the organization. The commitment begins with the CEO regularly communicating the importance of sustainability throughout the company, from boardroom to mailroom to lunchroom. Creating a culture of sustainability requires an organization to focus its communications and actions. To do this effectively: R Communicate the business rationale for sustainability. Explain what it means to the company in the long term. R Make sustainability part of every decision “It’s critically important that process and communicate this broadly. people understand how much Employees may be unaware that routine the CEO personally cares about business decisions are evaluated through the company’s sustainability a sustainability lens; building awareness practices. By consistently including is critical. it as a factor in decision making, and empowering our employees DO make your sustainability focus to seek creative solutions for known through staff meetings, e-mails, sustainability challenges … it’s quite websites, Facebook, Twitter, or other remarkable how quickly it creates an forms of communication. organizational synergy that grows DON’T delegate sustainability over time.” communications solely to your chief - Rebecca R. Rubin sustainability officer (CSO) or the Founder, President and CEO sustainability department. Marstel-Day, LLC 2 #StandWithWildlife #StandWithWildlife, Marstel-Day’s wildlife conservation awareness campaign, is a 12–month effort designed to highlight major wildlife conservation issues of our time and provide opportunities for participants to become engaged and take action. The campaign was conceived by Marstel-Day’s president and CEO, Rebecca R. Rubin, in response to the inhumane treatment of the large numbers of elephants that are killed annually for their tusks. To date, the speakers have addressed issues such as the international trade in endangered species, the role of urban wildlife refuges and interactive phone apps in reintroducing children to nature, and the ecological impact of plastics on oceans and seas. Videos of these and other presentations are available on Marstel-Day’s website a http://www.marstel-day.com/media/stand-with-wildlife/. Vital Voices of the Environment From conservation efforts led by the U.S. Department of the Interior, to the effects of climate change on the winter sports industry, Marstel-Day’s Vital Voices of the Environment audio- and videocasts explore the scope and magnitude of environmental challenges facing organizations and individuals today. The ongoing series has included speakers who bring a wealth of experience to the topics at hand, be it environmental security, sea level rise, the origins of Earth Day, or the deadly effect of ocean trash on seabirds. By targeting multiple aspects of key environmental issues, Vital Voices of the Environment has a relevant message for anyone interested in preserving our planet’s natural attributes for future generations. Sustainable Breakfast Series Recognizing that local sustainability efforts can be as unique as the organizations operating within a region, Marstel-Day established a sustainable breakfast series where community leaders are invited to talk about their organizational practices and how they contribute to a sustainable economy, environment, or a sustainable society. Each event is open to a limited number of Marstel-Day staff, who sign up on a first-come, first-served basis for the sessions in which they have a personal interest. Over breakfast in an informal setting, employees hear about key community initiatives and interact with the presenters. Speakers have represented Rappahannock Goodwill Industries, Community Cloud Forest Conservation, Tree Fredericksburg, Downtown Greens, Big Brothers Big Sisters, Litterati, Walk Oakland Bike Oakland, Back to the Roots, NextGen, the Historic Fredericksburg Foundation, and the Fredericksburg Regional Chamber of Commerce’s Clean and Green Commission. 3 EARTH DAY COMMITMENT Each year on the Friday before Earth Day, Marstel-Day mobilizes its employees to participate in environmental protection and conservation projects within their communities. Since 2008, the company has dedicated more than 4,000 volunteer hours to these endeavors. In keeping with the CEO’s commitment to conservation, every employment contract stipulates participation in Earth Day activities. Examples of past projects include the following: R planting 1,000 longleaf pine seedlings at the Joseph Pines Preserve in Sussex County, Virginia (a satellite location of the Meadowview Biological Research Station) to help restore a rare species in the state R partnering with the Friends of Sausal Creek to help with watershed restoration at the Joaquin Miller Court Trailhead R working with the Friends of the Rappahannock to build 3-D oyster reef structures, which will be seeded and placed in the Rappahannock River or a tidal tributary R volunteering with the Batiquitos Lagoon Foundation in Southern California to remove and dispose of non-native trees species, and replant native trees R cleaning up the historic scenic byway within the Fredericksburg and Spotsylvania National Military Park R extending a multiyear partnership with the Marine Corps Base Camp Pendleton Electronic and Household Hazardous Waste Collection Program to increase the base’s waste reduction and recycling efforts R partnering with Tree Fredericksburg to plant trees within the city of Fredericksburg, Virginia, to help increase the urban canopy, bringing to more than 400 the number of trees that Marstel-Day has planted as part of a multiyear effort R participating in a program with Urban Biofilter to build mobile biofilters that collect, sequester, and transform pollutants for use within the city of Oakland, California R supporting trail refurbishment at the Rappahannock River Valley National Wildlife Refuge’s Port Royal Unit R participating in the Lake Merritt Institute volunteer lake cleanup to remove significant amounts of waste that would otherwise pollute the local watershed R building a 2,600-square-foot rain garden with Downtown Greens to prevent runoff of polluted water into nearby waterways during rain events 4 “There has to be one moment when you tie it to your community.” -Rebecca R. Rubin from a 2013 interview with the Washington Post, “Life at Work: At Marstel-Day, Employees Take Earth Day Seriously” 5 A DEEPER SHADE OF GREEN IDENTIFY YOUR IMPACT ON THE ENVIRONMENT Pursuing sustainability has evolved from its status as a novelty within the business world to a position tied to shareholder expectation and a company’s competitive advantage. Whether evaluating the need for sustainable operations to meet government regulations, attracting customers who seek more environmentally friendly options, or pursuing sustainability as a cost-saving initiative, the business case for sustainability has moved from the realm of “nice to have” Carbonfund.org to a mainstream competitive
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