New and Bestselling Communication titles & Media Studies 2016-2017

www.sagepub.in Communication & Media Studies | 2016-17

1 July 2016

Rescuing the Debate on Indian Soft Power page 2A from Joseph Nye

Daya Kishan Thussu’s Communicating India’s Soft This book is innovative in its approach and Power: Buddha to Bollywood is a rare resource methodology. The focus of its argument throughout on the subject of the country’s ‘soft power’. As the is on the methods, modes of transmission and author himself claims, “on the soft power of China key features of India’s soft power, rather than its itself there are at least half a dozen books published influences and effects. in English – many more in Mandarin – while in the case of India the terrain is blank, despite its large The book creates a new horizon for the analysis array of soft power elements”. of India’s soft power. It is a valuable contribution to the existing discourses on soft power and the By bringing facts, strategies and perspectives mechanisms to wield it in a digitised world. It is a together, the book details the key elements of must-read for practitioners of foreign policy, as well India’s soft power. It explains how soft power has as students of international relations and media been and can be wielded and what the lacunae are studies. in the existing policies of the Indian government for doing so. The author advocates a ‘multiperspectival’ The book lucidly maps out the SAGE VISTAAR approach to bridging the existing gap in the complex concept in its historical, 2016 • 248 pages • ` 495 literature of media and communication studies and Paperback 978-93-515-0816-8 the field of international relations. cultural and political contexts.

15 March 2016

Ditch your preconceptions page 5A This volume offers a comparative An introduction on the four The differences are language study of the media in two very ‘sames’ and three ‘differents’ in (one common written language different countries and the ways the two media systems sets the in China and much higher in which they are changing. stage. The sames are advertising literacy), the degree of control Eighteen writers - mostly (a surprise there), the vast number and regulation, and the media’s scholars and journalists - bring of media outlets, the experience self perception of their role in their experience and differing of journalists in the newsrooms, the two countries. The Chinese perspectives to it, and thought it was their job pick a range of subjects to promote development to look at, through a twin An introduction on the four ‘sames’ and harmony; the Indians India-China lens. The thought their role was to editors have devised and three ‘differents’ in the two keep politicians honest. a framework in which media systems sets the stage. chapters on China and For an Indian student of India alternate through the media, the best gain four sections which explore and the degree of suspicion and is what is learned about media structures, reporters, hostility with which the media China, and what the contrast with practices and comparative case in the two countries regard the the Indian media tells us. There, studies in two areas - social other country. the state is telling you what to do, 2015 • 396 Pages • ` 995.00 media and disaster reporting. here your proprietor is. Hardback (978-93-515-0300-2) Communication & Media Studies | 2016 / 2017

NEW AND MUST-HAVE RESOURCES Contents

Media Studies, Media & Society...... 2-3 New Media, Social Media & Digital Media...... 4-5 Cultural & Creative Industries...... 5-7 Cultural Studies & Popular Culture...... 8 Journalism...... 8-9 Political Communication...... 9 Public Relations & Advertising...... 9-10 Corporate Communication...... 10 Bestsellers in Media, Communication & Cultural Studies. ....12-13 Reference...... 11 Research Methods...... 14-21 Index...... 22-24 SAGE India

Communication & Media Studies...... 1A-6A Advertising & PR...... 7A Business Communication...... 8A Cultural Communication...... 9A Political Communication...... 10A Film & Theatre Studies...... 10A-16A Media Studies, Media & Society

SOCIAL MEDIA A Critical Introduction Second Edition Christian Fuchs University of Westminster With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions sample cover sample and make informed judgements. This book is the essential, critical guide for all students of media studiesies and sociology. Readers will neverr looklook at socsocialial media the same way again.

CONTENTS What is a Critical Introduction to Social Media? / What are Social Media and Big Data? / Social Media as Participatory Culture / Social Media and Communication Power / The Power and Political Economy of Social Media / Google: Good or Evil Search Engine? / sample cover cover sample Facebook: Surveillance in the Age of Edward Snowden / Twitter and Democracy: A New Public Sphere? / Weibo and Chinese Capitalism / The Political Economy of Online Sharing Platforms in the Age of Airbnb and Uber / WikiLeaks: Can We Make Power Transparent? / Wikipedia: A New Democratic Form of Collaborative Work and Production? / Conclusion: MEDIA, CCULTUREULTURE Social Media and its Alternatives - Towards a Truly Social Media 2017 • 304 pages Hardback (9781473966826) • £85.00 AND SOCIETYCIETY Paperback (9781473966833) • £26.99 An Introduction Second Edition Paul Hodkinson University of Surrey In his beautifully balanced, clear and broad-ranging account of THE SAGE HANDBOOK a fast-changing field, Paul Hodkinson has successfully brought OF SOCIAL MEDIA together myriad perspectives with which to critically analyse today's media culture and media society.' RESEARCH METHODS - Sonia Livingstone, Professor of Media & Edited by Luke Sloan Cardiff University and Communication, LSE Anabel Quan-Haase Western University Paul Hodkinson's bestseller is back, once again explaining the Offers a step-by-step guide to overcoming concepts and complexities of the media in a friendly, balanced, highly the challenges inherent in research projects engaging style. Additions to the Second Edition include: that deal with ‘big and broad data’, from the • a new chapter on advertising and sponsorship formulation of research questions through to the • new material on media regulation, freedom of speech and fan cultures interpretation of findings. The holistic approach • more emphasis on and examples of digital, interactive and mobile is organised into the following sections: media throughout • Designing Social Media Research • more discussion of media, identity and difference throughout • Collection & Storage • up-to-date examples covering everything from Twitter, news audiences • Analysis of Social Media Data (QUAL) and mobile technologies to media representations of class, youth • Analysis of Social Media Data (QUANT) and disability. • Analysis of Social Media Data (MIXED) Combining a critical survey of the field with a finely judged assessment of • Analytical Tools cutting-edge developments, this Second Edition cements its reputation • Platforms as the 'must have' text for any undergraduate student of media and communication studies. • Theoretical Issues & Debates 2016 • 576 pages CONTENTS Hardback (9781473916326) • £120.00 Elements of Media / Media Technologies / Media Industry / Media Content / Media Users / Media, Power and Control / Media as Manipulation / Construction of News / Public Service or Personal Entertainment / Advertising and Sponsorship / Decline of the National Public: Commercialisation, Fragmentation, Globalisation / Media, Identity and Culture / Identity and Difference in Media Cultures / Media, Ethnicity and Diaspora / Media, Gender and Sexuality / Fans, Communities and Subcultures / Saturation, Fluidity and Loss of Meaning

2017 • 344 pages Hardback (9781473902350) • £80.00 Paperback (9781473902367) • £27.99

2 Media Studies, Media & Society

MEDIA AND SOCIETY INTRODUCTION TO Production, Content MEDIA LITERACY and Participation W James Potter University of Nicholas Carah and Eric Louw California, Santa Barbara both at University of Queensland An approachable, skills-focused student A cutting-edge, student focused introduction guide to building media literacy, helping to the broad field of media, culture and students to become more knowledgeable society. Louw and Carah critically explore the about all facets of the media and more emergence of interactive, social and mobile strategic users of media messages. media, alongside established questions of production, content and participation. CONTENTS Why Increase Media Literacy? / Media Literacy Approach / Mass Media Industries: 2015 • 352 pages Historical Perspective / Mass Media Industries: The Economic Game / Mass Media Hardback (9781446267684) • £79.00 Audience: Industry Perspective / Mass Media Audience: Individual Perspective / Mass Paperback (9781446267691) • £25.99 Media Content / Mass Media Effects / Springboard / Introduction to Appendices: Analyzing Media Literacy Issues / Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much? / Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated? / Appendix C. Analyzing Media Issues: Is News Objective? / Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media?

2015 • 296 pages MEDIA IMPERIALISM Paperback (9781483379586) • $64.00 Oliver Boyd-Barrett Bowling Green State University Revisiting the classic concept of media imperialism, Oliver Boyd-Barrett presents a thorough retake for the 21st century, MEDIAMEDIA LLITERACYIT arguing for the need to understand media Eighth Edition and empires and how structures of power and control continue to regulate our access W James Potter University of to and consumption of the media. It's no California, Santa Barbara longer just Disney and Dallas - it's also now The latest edition of this bestselling student Alibaba, Apple, Facebook, Google, Samsung introduction to media literacy. Supported by and Huawei. a companion website featuring both student 2014 • 232 pages and lecturer resources. Hardback (9781446268704) • £74.00 Paperback (9781446268711) • £24.99 CONTENTS Why Increase Media Literacy? / Media Literacy Approaches / Audiences / Audience: Individual Perspective / Audience: Industry Perspective / Children as a Special Audience / Industries / Development of the Mass Media Industries / Economic Perspective / Content / Media Content and Reality / News / Entertainment / Advertising / Interactive Media / Effects / Broadening Our Perspective on Media Effects / How Does the Effects Process Work? / The Springboard / Helping Yourself TELEVISIONTELEVISIO CRITICISM and Others to Increase Media Literacy / Confronting the Issues / Issue 1: Ownership of Media / Issue 2: Piracy / Issue 3: Sports / Issue 4: Media Violence / Issue 5: Advertising Third Edition / Issue 6: Privacy

Victoria O'Donnell Montana 2016 • 576 pages State University Paperback (9781483379326) • $75.00

Covering rhetorical studies, cultural studies, representation, narrative theories, and postmodernism, this updated Third Edition reflects recent changes in the ways television is viewed across multiple devices UNDERSTANDING and the impact of the Internet on television. MEDIA ETHICS CONTENTS David Horner University of Brighton Orientation / The Work of the Critic / Demystifying the Business of Television / Formal Aspects of Television / Production Techniques and Television Style / Television, the Covering key topics such as media Nation’s Storyteller / Television Genres / Theoretical Approaches to Television Criticism freedoms, censorship, privacy, standards, / Rhetoric and Culture / Representation and Its Audience / Postmodernism / Critical Applications / Guidelines for Television Criticism / Sample Criticism of a Television taste, regulation, codes of practice and the Program: The Big Bang Theory - Season 8, Episode 824, “The Commitment Determination” ethics of representation, this is an essential guide for students in journalism, media, 2016 • 272 pages Paperback (9781483377681) • $57.00 communication and public relations. 2014 • 272 pages Hardback (9781849207874) • £79.00 Paperback (9781849207881) • £25.99

3 New Media, Social Media & Digital Media

THE SAGE HANDBOOK THE SAGE HANDBOOK OF SOCIAL MEDIA OF SOCIAL MEDIA Edited by Jean Burgess Queensland RESEARCH METHODS University of Technology, Alice Marwick Fordham University and Thomas Poell Edited by Luke Sloan Cardiff University and University of Amsterdam Anabel Quan-Haase Western University In terms of media and communication history, Offers a step-by-step guide to overcoming we are arguably in the midst of a ‘social the challenges inherent in research projects media paradigm’. Well-known platforms like that deal with ‘big and broad data’, from the Twitter and Facebook have gone from being formulation of research questions through to viewed as mere sites of teenage distraction to the interpretation of findings. The handbook becoming an embedded ICT infrastructure in mainstream organizations includes chapters on specific social media platforms such as Twitter and across society, culture and the economy; such platforms, their uses Instagram, as well as a series of critical chapters. The holistic approach is and their politics are increasingly entangled with everyday life, work organised into the following sections: and relationships. • Designing Social Media Research For the past decade, there has been a burgeoning interest in social • Collection & Storage media. This international handbook addresses the most significant • Analysis of Social Media Data (QUAL) research themes, methodological approaches and debates in this field. • Analysis of Social Media Data (QUANT) All chapters have been commissioned from leading scholars from a range of disciplinary perspectives centred on - but also extending beyond - the • Analysis of Social Media Data (MIXED) social sciences and humanities. • Analytical Tools • Platforms 2016 • 576 pages Hardback (9781412962292) • £120.00 • Theoretical Issues & Debates This is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

2016 • 576 pages Hardback (9781473916326) • £120.00

Get help with every step of the Hundreds of research case studies process show how Search more methods are SAGE Research Methods supports than 1000 full- used in real text books, research at all levels by providing world contexts reference works, material to guide users through every videos and journal articles step of the research process, from a quick dictionary definition, a case study example from a researcher in the field, a downloadable teaching dataset, a full-text title from the Quantitative Applications in the Social Use teaching Sciences series, or a video tutorial Research datasets methods to master showing research in action. come alive in analytical 120+ hours techniques of video sageresearchmethods.com

4 New Media, Social Media & Digital Media / Cultural & Creative Industries

SUPERCONNECTED: CRAYONS AND IPADS THE INTERNET, DIGITAL Debra Harwood Brock University Crayons and Ipads examines the use of MEDIA, AND TECHNO- digital technology in the early stages of child development and the way in which learning SOCIAL LIFE techniques have evolved in classrooms Mary Chayko Rutgers University across the world. Taking the position that tablets provide an accessible learning and What does it mean to live in a superconnected instructional tool, Debra Harwood explores society? Superconnected: The Internet, how tablets can be used to provoke, ignite Digital Media, and Techno-Social Life and excite children's interest in the world brings together insights about digital around them, arguing that it is through this technology and society from the fields of sociology, communication, engagement with technology that new discoveries are made and learning psychology, media and technology studies. The result is a groundbreaking takes place. analysis of contemporary social life as it is influenced by the internet, social media, and mobile devices. Guiding readers through research-based insights into children's thinking, interactions and being, Crayons and Ipads offers an important starting Individual chapters explore topics such as how digital technology point upon which to build play and inquiry-based learning opportunities helped to shape the modern information age; information sharing and within early learning programs. surveillance; digital socialization and development of the self; digital inequalities; global impacts; and the impact of the internet and digital SAGE SWIFTS media across social institutions. The author’s clear non-technical 2017 • 120 pages discussions and interdisciplinary synthesis make Superconnected Hardback (9781473915992) • £45.00 an essential text for courses exploring how social life is affected when information and communication technology enter the picture.

CONTENTS Superconnectedness / Creating the Internet Age / Inhabiting a Digital Environment / Sharing and Surveillance / Global Impacts and Inequalities / Techno-Socialization and THE SAGE HANDBOOK OF the Self / Friending, Dating, and Relating / The Techno-Social Institutions / More Benefits and Hazards of 24/7 Superconnectedness / Our Superconnected Future INTELLECTUAL PROPERTY 2016 • 272 pages Edited by Matthew David Durham Paperback (9781452268798) • $42.00 University and Debora Halbert University of Hawaii at Manoa

Multi-disciplinary in its scope and global in its sweep... represents the state-of-the UNDERSTANDING art in scholarship around this important and rapidly growing area. It is essential COPYRIGHT reading for all researchers, students and Intellectual Property in the policy-makers who are interested in the transformation of culture and capitalism in the global age. Digital Age - Majid Yar, Bethany Klein, Giles Moss and Lee Edwards all at University of Leeds 2014 • 840 pages Klein, Moss and Edwards call for a Hardback (9781446266342) • £120.00 revitalized and deliberative democratic debate over the future of copyright. This clear, balanced and informative account of the current state of copyright in the digital age is itself a vital contribution to that debate. - Matthew David, Durham University

2015 • 160 pages Hardback (9781446285831) • £74.00 Paperback (9781446285848) • £24.99

5 Cultural & Creative Industries

OWNING THE WORLD MEDIA ETHICS ET AT WORK OF IDEAS True Stories from Young Professionals Intellectual Property and Global Network Capitalism Second Edition Matthew David Durham University Edited by Lee Anne Peck University of and Debora Halbert University Northern Colorado and Guy S Reel of Hawaii at Manoa Winthrop University A critical and interdisciplinary exploration of Media Ethics at Work helps students the role of international copyright in today's assemble a tool kit for dealing with ethical global, networked economy. Matthew issues on the job. At the heart of the book are David and Debora Halbert offer an incisive and powerful analysis of real-world case studies drawn from true stories of problems encountered contemporary information capitalism. by young professionals working in news, advertising, and public relations. Each story is presented as a narrative so students can ask: 'What SAGE SWIFTS would I do if this happened to me?' Introductory material provides a 2015 • 136 pages foundation in philosophical theory and moral reasoning, so by the time Hardback (9781473915763) • £45.00 they've finished the book, students will feel prepared with an array of theoretical and practical approaches that will equip them with strategies for thinking on their feet.

CONTENTS Section I: Foundations / Tools for Ethical Decision Making / The Morally Developed CREATIVE ECONOMY Media Professional / Section II: Honesty / Confronting Others’ Violations: The Case of the Manipulated Photo / Political Espionage or Politics as Usual? The Case of Political AND CULTURE Campaign Tactics Lucinda Austin / Focus Group Dilemma: The Case of the Compromised Tagline / OMG! This Band Is SOOO GR8! The Case of the Phony Teenager / Identifying Challenges, Changes and Futures Suspects: The Case of the Waco Shooting / Solo Judgment Calls: The Case of the One- for the Creative Industries Person “TV Crew” / Seeking Answers for Students: The Case of the Undercover Reporter / Prior Restraint: The Case of ‘See Below the Fold’ / Face to Face With the Facts: The Case John Hartley Curtin University, of the Disagreeing Sources / Section III: Sensitivity / Sensitivity and Social Media: The Case Australia and Cardiff University, of the Student Death / The White Noise: Blogging and Ethics in Immersion Journalism / Wen Wen Shenzhen University and When Privacy Outweighs the Public’s Right to Know: The Case of the Rape Victim / Free Speech, Official Pressure: The Case of the Visiting Foreign Student / Sins of Omission: Henry Siling Li Curtin University The Case of the Not-So-Free Pet Party / Please Don’t Use the Video: The Case of the Fatal Accident / Source Remorse: The Case of the Requests to ‘Unpublish’ / Friend of the Instead of confining cultural expression Victim: The Case of the Murdered Student / When Ethical Compasses Collide: The Case to artists and professionals, this book of Following One’s Conscience / You Sent Me What?! The Case of Sexual Harassment investigates creative new ideas from everyone, extending the idea of at an Internship / Advertiser Pressure: The Case of the School Lunches / Journalists’ creative innovation beyond the confines of narrow definitions of the Judgments Versus Audience Clicks: The Case of Web Analytics’ Influence / Are Public 'creative industries'. Looking at knowledge growth in developing and Officials Always on the Record? The Case of the Councilor’s Blog / On the Record or Off? The Case of the Cranky Professor / Giving Voice to the Voiceless: The Case of Telling emerging countries, the productivity of creativity is seen as a global the Story of the “Other” / Along Came a Better Offer: Two Cases of Job Hunting Ethics phenomenon. Creative Economy and Culture pursues the conceptual, historical, practical, critical and educational issues and implications. 2017 • 392 pages Paperback (9781506315294) • $52.00 The book is in three parts, looking at conceptual challenges, the forces and dynamics of change, and prospects for the future of creative work on a planetary scale.

CONTENTS Part I: The Challenge / Economy + Culture + Technology = Newness / The Big Picture – MANAGING TODAY’S Spheres Enveloping Spheres / The Three Bigs – 'Everyone', 'Everything', 'Everywhere' / The Creative Industries 'Moment' / Back to First Principles / Creative Industries to Creative Economy / Part II: Forces and Dynamics of Change: The Three Bigs in Action / Technology NEWS MEDIA / Economy: Makers / Economy: Scenes / Geography: BRICS / Geography: MINT, etc. / Part III: Future-Forming (With Three Buts) / ‘Ceci Tuera Cela’ / The Three Buts / Future-Forming Audience First

2015 • 264 pages Samir Husni and Debora Halpern Hardback (9780857028778) • £75.00 Wenger both at University of Mississippi Paperback (9780857028785) • £24.99 and Hank Price Northwestern University Media Management Center Offers practical solutions on how to cope with and adapt to the evolving media landscape. The authors introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Real-world case studies, theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice and control make this an excellent resource for students who want to succeed in the current media business landscape.

CONTENTS Audience First / Be The Brand / Audience Power / Newspapers / Magazines / TV / Online / Mobile / From Consumer to Producer / Show Me the Money / Road Map for the Future

2016 • 232 pages Paperback (9781452292571) • $64.00

6 Cultural & Creative Industries

STRATEGIC MANAGEMENT IN THE MEDIA DIGITAL MEDIA Theory to Practice AND INNOVATION Second Edition Management and Design Lucy Küng Jönköping International Business School Strategies in Communication Richard A Gershon Western With the media industries facing unprecedented change and challenge Michigan University from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This Takes an in-depth look at how smart, creative new edition of Strategic Management in the Media: companies have transformed the business of • shows innovation, disruption and strategic adaptation in action, with media and telecommunications by introducing a stronger focus on a case-based approach unique and original products and services. • takes readers deep into case studies on BuzzFeed, The Guardian, CONTENTS Netflix, the New York Times, and the BBC Innovation and the Power of a Good Idea / Business Model Innovation / Product Innovation and • explains strategic theory and concepts with insight and clarity Design / Business Process Innovation / Innovation Failure / The Diffusion of Innovation Revisited / The Intelligent Network / Digital Media and Innovation I / Digital Media and Innovation II / Smart • shows the reader how to understand change and decision-making Cities and the Common Good / Facebook / Digital News Reporting, Computer Tablets, and within media organizations. the New Journalism / Hacker Culture

Lucy Küng has again given us the essential guide to change and 2016 • 280 pages management in the media industries. This is the ideal text for students Paperback (9781452241418) • $54.00 of media studies, media economics and media management.

CONTENTS Part I: Strategic Context / Sectors of the Media Industry / Trends in the Strategic Environment / Convergence and its Causes / Part II: From Context To Concepts / Strategy in the Media Industries / Managing Technological Change / Creativity and Innovation / Cognition, Culture and Strategy / Organisational Structure / Leadership THE CULTURAL 2017 • 240 pages INTERMEDIARIES Hardback (9781473929494) • £85.00 Paperback (9781473929500) • £29.99 READER Edited by Jennifer Smith Maguire and Julian Matthews both at University of Leicester THE SECULAR RELIGION A rich selection of readings that expose the shadowy underworld of critics, bloggers, OF FANDOM tweeters and stylists who have become essential guides to the good life of cultural Pop Culture Pilgrim consumption... a long overdue examination of how cultural Jennifer Otter Bickerdike intermediaries work, and how their work supports the new capitalist Buckinghamshire New University economy. - Sharon Zukin, Brooklyn College and City University A timely and often provocative 2014 • 256 pages examination of a phenomenon that has Hardback (9781446201329) • £79.00 always been with us, and yet feels Paperback (9781446201336) • £25.99 suddenly new again. Jennifer Otter Bickerdike asks why we seek solace, spiritual fulfillment, and connectedness in spaces that are not traditionally religious in nature, creating our own sacred spaces as we go. - Katherine Larsen, Editor, Journal of Fandom Studies CELEBRITY CULTURES An Introduction

CONTENTS Lee Barron Northumbria University Introduction: Mecca for Muggles / Symbolic Pilgrimage / Mr. Mojo Risin’ / For the Love of Blood Suckers / The Mighty Hoards Critically evaluates a number of diverse celebrity case-studies and considers what SAGE SWIFTS they reveal about contemporary global 2015 • 120 pages society. Historically and sociologically Hardback (9781473907799) • £45.00 grounded, it takes into account issues such as gender, sexuality, ethnicity, economics, politics and the media.

2014 • 216 pages Hardback (9781446249260) • £74.00 Paperback (9781446249277) • £24.99

7 Cultural Studies & Popular Culture / Journalism

JOURNALISM Principles and Practice Third Edition Tony Harcup University of Sheffield Journalism is the 'must-have' guide to everything students need to know about how journalism works. The new edition is fully updated to cover the new essentials: social media; the impact of Twitter; and the need for an ethical approach. The book will equip students with all the skills and savvy they need to become the resourceful yet ethical journalists of the future. New and improved features will help them: • get to grips with the huge impact of social and mobile media on how we gather information and tell stories • grasp the rights and wrongs of journalism with a new chapter on ethics and regulation • learn how to make the most of their skills with tips and advice from digital and other journalists • think through 'what would you do?' in a new feature that takes them into the real world of journalism. Students can get 12 months FREE access to an interactive eBook* when they buy the paperback! *Interactivity only available through Vitalsource eBook

CONTENTS CULTURALCULTURAL STUDIESS Part I: What is Journalism? / The Who, What, Where, When, Why and How of Journalism / Constraints, Influences and Ethics / What is News? / Where Does News Come From? / ‘The Theory and PracticeP ti Best Obtainable Version of The Truth’: Journalists as Objective Reporters? / ‘Be Curious and Sceptical’: Journalists as Investigators / ‘We Are in The Entertainment Business’: Journalists Fifth Edition as Entertainers / Part II: How to Do Journalism / Interviewing for Journalism / Writing News / Writing Features / Telling it in Sound And Vision / Style for Journalists / Part III: What Now for Chris Barker University of Wollongong and Journalism? / An Ethical Approach to Journalism / Engaging with the Audience and Social Emma Jane University of New South Wales Media / The Future is Unwritten: Challenges Facing The Journalists of Tomorrow 2015 • 288 pages It is a pleasure to welcome a new edition of Cultural Studies, Hardback (9781446274088) • £89.00 the most comprehensive, dispassionate and insightful treatment Paperback & Interactive eBook (9781473930339) • £28.99 of this turbulent field. With Emma Jane’s additions, new topics are opened up with a sure-footed adventurousness that is both scholarly and thought-provoking, adding a distinctive update to a reliable resource. John Hartley, Curtin University Australia, THE SAGE HANDBOOK OF Cardiff University With over 40,000 copies sold, Cultural Studies: Theory and DIGITAL JOURNALISM Practice has been the indispensable guide to studying culture for Edited by Tamara Witschge University of generations of students. Groningen, C W Anderson College of Staten Here is everything students need to know, with all the key concepts, Island, CUNY, David Domingo Universite theories and thinkers in one comprehensive, authoritative yet accessible Libre de Bruxelles and Alfred Hermida resource. Teaching students the foundations of cultural studies - from University of British Columbia ideology, representation and discourse to audiences, subcultures and The production and consumption of news cultural policy - this revised edition: in the digital era is blurring the boundaries • fully explores the ubiquity of digital media culture, helping students between professionals, citizens and activists. analyse issues surrounding social media, surveillance, cyber-activism Actors producing information are multiplying, and more but still media companies hold central position. Journalism research faces • introduces students to all the key thinkers, from Stuart Hall and Michel important challenges to capture, examine and understand the current Foucault to Judith Butler and Donna Haraway news environment. • balances the classics with cutting edge theory, including case studies The SAGE Handbook of Digital Journalism starts from the pressing need on e-commerce, the self-help industry, the transgender debate, and for a thorough and bold debate to redefine the assumptions of research in representations of race the changing field of journalism. By addressing both institutional and non- • embraces popular culture in all of its diversity, from drag kings and institutional news production, providing ample attention to the question gaming, to anime fandom and remix cultures ‘who is a journalist?’, discussing changing practices of news audiences in • is re-written throughout with a new co-author, making it a more the digital era and including a section on methodological issues and new enjoyable read than ever. tools for research, the handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades. Unmatched in coverage and used world-wide, this is the essential companion for all students of cultural studies, culture and society, media CONTENTS and cultural theory, popular culture and cultural sociology. Part I: Changing Contexts / Part II: News Practices In The Digital Era / Part III: Conceptualizations Of Journalism /Part IV: Research Strategies 2016 • 760 pages Hardback (9781473919440) • £100.00 2016 • 624 pages Paperback (9781473919457) • £34.99 Hardback (9781473906532) • £110.00

8 Journalism / Political Communication / Public Relations & Advertising

JOURNALISM NEXT ADVERTISINGADVERTIS CREATIVE A Practical Guide to Digital Reporting and Publishing Strategy, Copy, and Design Third Edition Fourth Edition Mark Briggs KING-5 Television, Seattle Tom Altstiel TBA Marketing Group LLC and Jean Grow Marquette University The most informed, practical, and succinct A popular student guide to the realities of the guide to digital technology for journalists. creative process in advertising. Altstiel and Journalism Next, Third Edition, is a Grow get right to the point by stressing key forward-thinking, accessible text that principles and practical information students prepares today's journalists for tomorrow's and working professionals can really use. media landscape transformations. CONTENTS CONTENTS Creativity: The Change Nature of Our Business / Strategy and Branding: Putting a Face on a Unit One: Basics / Introduction: Journalism is About People, Not Technology / We Are Product / Ethical and Legal Issues: Doing the Right Thing / Evolving Audiences: The Times All Web Workers Now / Blogging and Microblogging: Publish, Distribute and Connect / They are A-Changin’ / International Advertising: It’s a Global Marketplace / Concepts and Crowd-Powered Collaboration / Going Mobile / Unit Two: Multimedia / Visual Storytelling Design: What’s the Big Idea? / Campaigns: Synergy and Integration / Copy Basics: Get with Photographs / Making Audio Journalism Visible / Telling Stories with Video / Unit Their Attention and Hold it / Print: Writing for Reading / Radio and Televisions: Interruptions Three: Editing and Decision Making / Data-Driven Journalism and Digitizing Your Life / That Sell / Websites: Copy and Content / Socially Mobile: Reaching Communities That Building a Digital Audience for News Buy / Support Media: Everyone Out of the Box / Direct Marketing: Hitting the Bull’s-Eye/ 2015 • 368 pages Business-to-Business: Selling Along the Supply Chain / Survival Guide: Landing Your Paperback (9781483356853) • $38.00 First Job and Thriving

2016 • 488 pages Paperback (9781506315386) • $90.00

THE SAGE HANDBOOK OF DIPLOMACY CRISIS COMMUNICATION AND Edited by Costas M Constantinou University of Cyprus, Pauline Kerr Australian National CRISIS MANAGEMENT University and Paul Sharp An Ethical Approach University of Minnesota, Duluth Burton St John III and Yvette E Pearson This handbook provides a major thematic both at Old Dominion University overview of diplomacy and its study that is theoretically and historically informed and The first text to introduce students to the fundamentals crisis in sync with the current and future needs of communication using an ethical approach, integrating ethical reasoning diplomatic practice. into all the key steps that communicators must take to successfully Original contributions from a brilliant team of global experts are organised manage a crisis. The book combines comprehensive coverage of the key into four thematic sections: skills, concepts and theories with an extensive collection of case studies. Section I: Diplomatic Concepts & Theories CONTENTS Fundamentals of Crisis Management and Ethics / Issues Management and Managing Section II: Diplomatic Institutions Crises / Integrating Ethical Theory and Crisis Management / Health Communication / Section III: Diplomatic Relations Environmental Communication / Advocacy Communication / Strategic Communication / Government Communication / Science Communication / Technology Communication Section IV: Types Of Diplomatic Engagement / The Way Forward

2016 • 712 pages 2016 • 200 pages Hardback (9781446298565) • £110.00 Paperback (9781483316147) • £65.00

Connect with SAGE!

9 Public Relations & Advertising / Corporate Communication

CONFLICT AND BUSINESS AND COMMUNICATION PROFESSIONAL Fred E Jandt COMMUNICATION Introduces students to important theories, key concepts, and essential research in KEYS for Workplace Excellence the study of conflict, along with practical Third Edition skills for managing conflict in their daily lives. Fred E. Jandt illustrates how Kelly M Quintanilla Texas A&M effective communication can be used to University and Shawn T Wahl manage conflict in relationships and within Missouri State University organizational and group contexts. New edition of this popular, hands-on CONTENTS guide helping students to understand the role of communication in Conflict in Our Lives / Power and Conflict Styles / Deconstructing Conflicts / Culture and successfully handling situations like job interviewing, providing feedback Conflict / Negotiating Skills and Resolving Conflicts With Others / Dealing With Anger, to supervisors, and working in teams. Aggression, and Bullying / Mediation Skills / Online Dispute Resolution / Apologies, Forgiveness, and Reconciliation / Conflict in Organizations and Families CONTENTS Part I: Beginning Communication Principles / Business and Professional Excellence 2016 • 272 pages in the Workplace / Verbal and Nonverbal Communication / Listening / Part II: Entering Paperback (9781506308272) • $90.00 the Workplace / Résumés, Interviews, and Negotiation / Getting to Know Your Diverse Workplace / Part III: Developing in the Workplace / Interpersonal Communication at Work / Strengthening Teams and Conducting Meetings / Technology in the Workplace / Business and Professional Writing / Leadership and Conflict Management / Informing and Persuading / Speech Design / Delivering a Speech With Professional Excellence / Part VI: Surviving in the Workplace / Work–Life Balance

BUSINESS WRITING TODAY 2016 • 408 pages A Practical Guide Paperback (9781506315522) • $105.00 Second Edition Natalie Canavor New York University In this practical, reader-friendly guide, SAGE India offers special discounts Natalie Canavor shows students how to use strategic writing to achieve immediate and long-term goals in all media. The book on purchase of books in bulk. will help students to better understand the business world and will show them how best to communicate in order to achieve their aims in today’s highly competitive work environment. For orders and enquiries, write to us at New to this edition: Marketing Department • a new chapter on Applying Journalism and PR Techniques explores writing methods used by professional journalists and PR specialists, SAGE Publications India Pvt Ltd including how to create media releases and talking points, find B1/ I-1, Mohan Cooperative information, and interview effectively Industrial Area Mathura Road, • new 'View from the Field' boxes feature advice from professionals who share their first-hand insights on a range of cutting-edge Post Bag 7, New Delhi 110 044, India communication tactics • new Success Tip boxes give readers practical ideas for succeeding in E-mail us at the workplace and leveraging their communication skills [email protected] • updated coverage includes timely topics such as navigating generational differences. Business Writing Today provides a structured, step-by-step process to plan, write, and edit successful messages, business documents, reports, emails, digital media and self-marketing materials.

CONTENTS Part I: Introduction / Business Writing Today—and You / Part II: Writing Strategically / The Essentials of Strategic Writing / Applying Strategic Ideas / Part III: Writing Techniques / Good Sentences, the Right Words / The Whole Picture: Creating Your Best Message / Part IV: Types of Business Writing / Writing E-mail and Building Your Professional Image / Writing Resumes and Cover Letters / Writing Letters and Memos: They Still Count / Part V: Writing Persuasive Messages / Writing to Persuade: The Tools and Techniques / Writing to Persuade: Creating Successful Business Documents / Part VI: Writing Online / Writing for Websites and Online Media / Blogging, Social Media and Micromedia / Part VII: Writing for Oral Presentation, Video and Public Relations Purposes / Presenting Yourself: Write Well to Speak Well / Applying Journalism and Public Relations Techniques

2016 • 384 pages Paperback (9781483358666) • $45.00

10 Reference

COGNITIVE LINGUISTICS SPORT AND Five-Volume Set COMMUNICATION Edited by Masa-aki Yamanashi Kyoto University (Emeritus Professor) Four-Volume Set Edited by Raymond Boyle Brings together articles that investigate research questions about grammar, explore issues on the semantic mechanism of language This collection charts the compelling and outline the relationship between cognitive developments in the field through a selection of linguistics and related fields. the best journal research from around the world. SAGE BENCHMARKS IN LANGUAGE AND SAGE LIBRARY OF SPORTS STUDIES LINGUISTICS 2016 • 1520 pages 2016 • 1520 pages Hardback (9781473913066) • £625.00 Hardback (9781446298732) • £875.00

FEMINISM YOUTH CULTURES Four-Volume Set Four-Volume Set Edited by Mary Evans London School Edited by Andy Bennett Griffith University of Economics & Political Science There is now almost 100 years of rich literature relating to youth culture. This major work examines the central idea that feminism, as a politics of This major work brings together the best of this literature in order to the public space, is an essential aspect of democratic society. critically evaluate and assess the body of academic work. SAGE BENCHMARKS IN CULTURE AND SOCIETY SAGE BENCHMARKS IN CULTURE AND SOCIETY 2016 • 1160 pages 2017 • 1280 pages Hardback (9781473915985) • £645.00 Hardback (9781473918870) • £645.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,700 titles, it includes an expansive range of SAGE eBook and eReference content, including reference works, academic books, handbooks, series, professional development titles, and streaming video. The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

Key Features and Benefits • Full text HTML display • Suggested related content on the site • Chapter print and PDF download • "SAGE Recommends" suggests relevant • Multiple citation options SAGE content on other platforms • Quick and advanced search options • Mobile responsive for all devices

SAGE Navigator, the social sciences literature review tool covering 300+ topics, provides a starting point for postgraduate students and faculty in their literature review process. With an extensive guide to the topic, written by an internationally renowned academic, it provides users with a gateway to the seminal pieces in the literature – journal articles, book chapters, and more. sk.sagepub.com

11 Bestsellers in Media, Communication & Cultural Studies

CORPORATE GLOBAL COMMUNICATION COMMUNICATION Cees J Hamelink University of Amsterdam A Guide to Theory and Practice Comprehensive in its scope and scale, rigorously argued and richly Fourth Edition illustrated with wide-ranging examples, this clearly written and Joep Cornelissen Erasmus University user-friendly book from a veteran Used by nearly 20,000 students in over 50 commentator on international different countries on courses and as an communication will be valuable invaluable source for reflective practitioners, for students and scholars. the Fourth Edition has been updated Strongly recommended. to include topics such as the new media - Daya Thussu, environment, CSR standards and corporate University of Westminster citizenship whilst retaining its practical yet strong theoretical approach. 2014 • 296 pages Hardback (9781849204231) • £74.00 2014 • 320 pages Paperback (9781849204248) • £24.99 Hardback (9781446274941) • £122.00 Paperback (9781446274958) • £38.99

REPRESENTATION THE CULTURAL Cultural Representations and INDUSTRIES Signifying Practices Third Edition Second Edition David Hesmondhalgh University of Leeds Edited by Stuart Hall, Jessica Evans At once brilliant and accessible, The Open University and Sean Nixon it is without peer when it comes to detailing the big picture and This is simply a magnificent complex nuances of how cultural collection of chapters, industries work. Every student of laced together under the the media should have this book guiding light of Stuart Hall's on their shelf. outstanding scholarship. - Jennifer Holt, University of - Angela McRobbie, California, Santa Barbara Goldsmiths, University of London 2012 • 480 pages Hardback (9781446209257) • £87.00 Paperback (9781446209264) • £29.99 A new edition of one of the most popular and influential books ever written in media and cultural studies. This seminal text remains an indispensible and inspirational resource for students and teachers alike. CULTURE, MEDIA AND IDENTITIES SERIES 2013 • 440 pages Hardback (9781849205474) • £89.00 Paperback (9781849205634) • £29.99

12 Communication & Media Studies

SOCIAL SECTOR COMMUNICATION IN Seconds with INDIA Jaishri Jethwaney Concepts, Practices, and Case studies Q. Share any one applicable theoretical notion that Jaishri Jethwaney Professor and Program Director (Advertisin and Public you came across while researching for this book. Relations) at Indian Institute of Mass Communication (IIMC), New Delhi A. Diffusion of Innovations by Everett Rogers (1995) A first-of-its-kind book on social sector communication in India that combines Q. What are the most prominent challenges faced by concepts with hands-on skills Social social sector communication in India? sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among A. A general paucity of expertise in the field especially the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications at grassroots level and a lack of appreciation about in India, but also provides an understanding of various tools and an ideal media mix and innovative communication strategies required in development communication encompassing strategies by the agencies, especially the various social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With governments that undertake developmental projects the aid of case studies, it offers tips on how to plan campaigns; to reach out to Right-holders across spectrum and write a concept note, field report, and press release, and effectively socio-economic divide. use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO Q. What advice would you offer to the students interface vis-à-vis CSR projects. considering communication and media career?

CONTENTS A. Communication and media sectors are referred Preface / Overview of Social Sector in India / Social Marketing / Corporate Social Responsibility / Advocacy, Communication, and Social Mobilization / as the ‘sunshine’ sectors and more and more Grassroots Communication / Planning and Executing Social Communication youngsters are interested to pursue career in this. Campaigns: Case Studies / Hands-on Skills in Writing and Social Media Use / Index Social sector is a humongous field where one needs 2016 • 288 pages • Hardback (9789351508144) • ` 850.00 communication expertise on a war footing both at government and non-governmental levels. Students who wish to reach out to millions and experience the power of persuasive communication and other ABOUT THE AUTHOR strategies should consider joining the filed of media, communication and social sector. Jaishri Jethwaney is Professor and Program Director (Advertising and Public Relations) at Q. What are the current trends in social marketing? the Indian Institute of Mass Communication (IIMC), New Delhi. She has more than 34 years of A. The term ‘Constitution’ comes through Latin word experience in brand management and corporate “Constituere”, which means ‘to establish’, or ‘to communications as well as in academia. She has conducted short courses on corporate Construct’ or ‘to form’. Later in French it is used as communication, health communication, and “Consitutio” for regularities and orders. advertising. Q. Is India one of the leading countries to promote “Human Rights”? How?

A. Social marketing strategies are Increasingly used in areas of public health and poverty alleviation. Combined with advocacy, communication and social mobilization, social marketing techniques have had tremendous impact on policy formulation in many countries where ads for cigarettes and liquor are now banned by law.

1A Communication & Media Studies

COMMUNICATING INDIA’S INDIAIND ON THE WESTERN SOFT POWER SCREEN Buddha to Bollywood Imaging a Country in Film, TV, and Digital Media Revised and Updated Edition Ananda Mitra Professor of Daya Kishan Thussu Co-Director, Communication, Wake Forest India Media Centre, University of University, North Carolina Westminster, London This book examines the nuances of A balanced, learned and historically multiple images—cinema, TV, computer, informed analysis of India’s global and smartphones—that feed into the presence and the soft power that making of a new Indian narrative and accompanies it. showcases an India that is very different Lord Bhikhu Parekh, Emeritus Professor of Political from the unilinear notion that used to exist a few decades ago. It Philosophy, University of Westminster, UK elaborates on the critical role of the impressions formed in redefining how the Indian diaspora is imagined and received in the West, which Excellent, comprehensive yet brief survey of the scope and in turn impacts everyday experiences of Indians living there. limits of India’s soft power will remain a powerful aid to scholars and researchers. CONTENTS Ashis Nandy, Senior Honorary Fellow, Centre for the Preface / Acknowledgements / India on the Western Screen: 20 Years Later / Study of Developing Societies, New Delhi India and Indians: Changing Places and People / Looking at the Screen / The Movie Screen / The Television Screen / The Computer Screen / The Satellite First book-length study of India’s soft power, traversing international Screen / The Indian in the West / The Western in India / The Indian Narrative relations and international communication perspectives. Screened / Epilogue / Index As the world’s largest democracy and third biggest economy on 2016 • 192 pages • Hardback (9789351509776) • ` 595.00 the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism MEDIA METRIMETRICS as part of India’s public diplomacy. An Introduction to Quantitative CONTENTS Research in Mass Communication Acknowledgements / Introduction / De-Americanizing Soft Power / The Historical Context of India’s Soft Power / India Abroad: The Diasporic Dividend Manoj Dayal Former Dean and / Software for Soft Power / Culture as Soft Power—Bollywood and Beyond Chairperson, Department of / Branding India—a Public-Private Partnership / Conclusion / Afterword / Communication Management & Bibliography / Index Technology, Guru Jambheshwar University SAGE VISTAAR of Science & Technology, Hisar (Haryana) 2016 • 248 pages • Paperback (9789351508168) • ` 495.00 Media metrics is the use of statistics and (Sales rights restricted to South Asia only) mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. ABOUT THE AUTHOR Key Features: • Pioneering introductory text on media metrics, a method of measuring media variables Daya Kishan Thussu is Professor of • Clear and easy-to-understand explanation of descriptive and International Communication and Co-Director inferential media variables and their use of India Media Centre at the University of • Complete coverage with relevant examples from media studies Westminster in London. A PhD in International Relations from University, New • Review exercises, and extensive list of references Delhi, he was honored with a “Distinguished CONTENTS Scholar Award” by the International Studies Foreword by Prof. Sanjeev Bhanawat / Foreword by Dr Tabitha Nyaboke Otieno Association, a first for a non-Western scholar in / Preface / Media Metrics: A Conceptual Framework / Mathematics in Media the field of International Communication. Research / Data Processing and Analysis in Mass Communication / Measures of Central Tendency in Media Research / Measures of Dispersion in Media Studies / Measures of Asymmetry in Mass Communication / Measures of Relationship and Other Measures in Media Research / Parametric Testing of Hypothesis in Media Studies / Non-parametric Testing of Hypothesis in Mass Communication / Chi-square Test in Media Research / Analysis of Variance in Media Studies / Multivariate Analysis Techniques in Mass Communication / Report Writing in Quantitative Media Research / Computer Applications in Quantitative Media Studies / Statistical Value Tables / Index SAGE TEXTS 2016 • 522 pages Paperback (9789386062161) • ` 495.00 (tent.)

An essential read for UG and PG students of Mass Communication, Journalism and Media Studies

2A Communication & Media Studies

COMMUNICATION FOR BEHAVIOR CHANGE SECOND EDITION

VOLUME I: WRITING AND VOLUME II: WRITING AND PRODUCING RADIO DRAMAS PRODUCING FOR TELEVISION Esta de Fossard Johns Hopkins AND FILM University, Washington DC USA Esta de Fossard Johns Hopkins The book demonstrates how to create University, Washington DC USA and RADIO DRAMAS that encourage people John Riber Media for Development - to make positive behavioral changes to East Africa, Dar-es-Salaam improve their lives. It provides instructions, examples, and samples on the creation The book demonstrates how to create TV of serial or stand-alone radio dramas that and FILM DRAMAS that encourage people will attract the attention of audiences. The to make positive behavioral changes to book teaches people how to: improve their lives. The book teaches people how to: • Create RADIO DRAMAS that will appeal to a select audience • Create SERIAL OR STAND-ALONE • Create characters that represent and attract the target audience DRAMAS that will appeal to a select audience • Introduce subtle and convincing ways to improve the standard of • Create characters that represent and attract the target audience living of the audience • Introduce subtle and convincing ways to improve the standard of • Conduct design workshops for preparing design documents living of the audience that help script writers create ‘convincing’ dramas containing the • Conduct design workshops for preparing design documents that help behavior-change message accurately script writers create ‘convincing’ dramas containing the behavior- change message accurately CONTENTS Definitions / Prologue / INTRODUCTION TO ENTERTAINMENT–EDUCATION CONTENTS RADIO DRAMA / Radio Drama for Behavior Change / The Design Approach: List of Figures and Boxes / Preface / Acknowledgments / I: ENTERTAINMENT– The Design Document / The Design Approach: The Design Team / The Design EDUCATION / Using Television and Film for Social Development: The Entertainment–Education Format / II: FOR THE PROGRAM MANAGER / The Approach: The Design Workshop / II: FOR THE PROGRAM MANAGER / Starting Role of the Program Manager / Articulation: Designing Message Content for Up the Radio Serial Drama Project / The Program Manager and the Writing Process Entertainment–Education Programs / III: FOR THE WRITERS / Artistry: Writing / The Preproduction Phase / The Production Phase / Guidelines for Radio Actors / Entertainment–Education Drama / Artistry: Character Development / Guidelines Pilot Testing the Scripts / III: FOR THE WRITER / Writing Entertainment–Education for Script Presentation and Review / Auxiliaries: Enhancing the Message / IV: FOR Drama / Blending Story and Message in the Drama Plot / Character Development THE PRODUCER, DIRECTOR, AND FILMMAKER / Guidelines for Pre-Production: / Developing the Setting / Writing for the Ear / Scene Development / The Finished Needs, Budgets, and Contracts / Guidelines for Pre-Production: Artistic Preparation Script and the Writer’s Checklist / Success of Radio Entertainment–Education / Guidelines for Successful Shooting / V: FOR THE ACTORS/ARTISTS / Guidelines Programs / Credits / Appendix A: Sample Design Document / Appendix B: For the for Successful Acting / VI: FOR THE EVALUATORS / Pilot Testing / VII: FOR ALL Design Workshop / Appendix C: Design Workshop Question Guide / Appendix D: PROJECT PARTICIPANTS / Major Checklist / Appendix A: Preparing for the Design Journey of Life Episode Synopsis / References and Select Bibliography / Index Workshop / Appendix B:Design Document Sample Pages / Appendix C: Production Budget Samples / Appendix D: Contract Samples / Index 2015 • 324 pages • Paperback (978-93-515-0166-4) • `895.00 2015 • 252 pages • Paperback (978-93-515-0168-8) • `750.00

VOLUME III: USING ENTERTAINMENT EDUCATION FOR DISTANCE EDUCATION Esta de Fossard Johns Hopkins University, Washington DC USA and Michael Bailey This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content. • How educational programs can be designed for developing countries in a sustainable way. CONTENTS Preface / Acknowledgments / I: PROJECT DEVELOPMENT AND MANAGEMENT Esta de Fossard / Providing Distance Education through Edu-tainment / Managing the Edu-Tainment Project / Starting Up the Edu-Tainment Project / The Curriculum Guide / II: FOR THE WRITER / Writing for Edu-Tainment Programming / Edu-Tainment Formats—Radio: The Fictional Workshop / Edu-Tainment Formats—Radio or TV: The Drama Series / Edu-Tainment Formats: The Drama Serial and Synergistic Programming / Edu-Tainment Formats—TV or Radio: The Magazine and Reality Programming / Edu-Tainment Formats—The Case Study: TV, CD, DVD or Video / III: AUXILIARY AND SUPPORT MATERIALS / Support Materials for Edu-Tainment Programs / IV: DISTANCE EDUCATION WITH OR WITHOUT THE INTERNET DISTANCE Michael Bailey / The Significance of Accessible Health Information / The Global End-to-End Media Distribution Process / Context / Key Challenges / How to Make It Happen / Summary / Appendix: Samples of Putting Theory into Practice / Case Study: mLearning in Ethiopia / Case Study: mLearning in Nigeria / Case Study: mCounseling in India / Endnotes / References / Index 2016 • 305 pages • Paperback (978-93-515-0759-8) • ` 850.00

3A Communication & Media Studies

INDIAIND CONNECTED INDIA’SIND FILM SOCIETY Mapping the Impact of New MOVEMENT Media The Journey and its Impact Edited by Sunetra Sen Narayan Associate Professor, Indian Institute V K Cherian Film Society member and of Mass Communication, New Delhi activist, corporate communications and Shalini Narayanan Head- professional, New Delhi Communications, Centre for Digital First comprehensive account of the Financial Inclusion, New Delhi seven-decade long journey of Film Can new media help in bringing about Society movement in India, and how it development or contribute to social helped Indian cinema come into its own. movements? Who is left out of the new Till 1950s, 80% of the films screened in media equation? How is the public sphere India were from Hollywood. Today, only affected by it? How will it be regulated? 10% films shown in India are of foreign origin. One of the main factors that aided in bringing about this Providing answers to these important questions, this book critically massive transformation was the formation of Film Societies in India. examines the growth of new media in India. It looks at how new They soon became a catalyst to a new film culture, impacting quality media can be theorized in the Indian context and offers a perspective of Indian films, both in technology and content. This book studies on the opportunities and challenges this poses to governance, this historic Film Society movement, from its origin, to the crisis of development, and businesses as well as in social marketing efforts. its identity in the 80s and 90s to its revival in 2000s. With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various CONTENTS aspects such as digitization, convergence, interactivity, and ubiquity, Foreword by Adoor Gopalakrishnan / Preface / A Nation Awaits a Pather which are affecting the Indian media landscape. Panchali / The Growth Path: From Calcutta Film Society to the Federation of Film Societies of India / Visionaries of the Film Society Movement and the CONTENTS New Film Culture / The Networks of Films and Film Buffs / The Driving Forces Foreword Daya Kishan Thussu / Acknowledgements / I. THEORETICAL behind the Film Society Movement / The Great Fall and Resurgence through PERSPECTIVES / An Overview of New Media in India Sunetra Sen Narayan Digital Mode / The Star Film Societies and the Survivors / The Policy Shift and and Shalini Narayanan / Theoretical Perspectives: Issues in the Indian New Waning Political Patronage / Towards a New Film Culture: From Crass to Class! Media Environment Jatin Srivastava and Enakshi Roy / Political Economy of / Genesis of Indian Films / The Memorandum of Association of Federation of (New) Media in India: An Institutional Perspective B P Sanjay / II. POLITICS, Film Societies of India / Index GOVERNMENT AND THE MARKET / Social Media and Indian Politics in 2016 • 264 pages • Hardback (9789385985638) • ` 895.00 the Global Context: Promise and Implications Awais Saleem and Stephen McDowell / New Media and Social–Political Movements Shalini Narayanan and Anand Pradhan / New Media, Governance and Transparency in India Abhishek N Singh and P Vigneswara Ilavarasan / Regulation of New Media: The Indian Scenario Vikram Aditya Narayan and Raka Arya / ICT and the Indian Education System: Challenges and Possibilities Anubhuti Yadav / Brand Promotion on New Media in India Jaishri Jethwaney / III. HISTORICAL EXCLUSIONS / The EMBATTLED MEDIA Internet in India: Crystallising the Historical Inequalities Uma Shankar Pandey / Women and the Internet in India: Denial of Access and the Censorship of Democracy, Governance and Abuse Geeta Seshu / Disability and Social Media in India P J Mathew Martin Reform in Sri Lanka and Sunder Rajdeep / Index 2016 • 308 pages • Hardback (9789385985027) • ` 895.00 Edited by William Crawley, David Page Institute of Commonwealth Studies, University of London and Kishali Pinto-Jayawardena Legal analyst on civil liberties, Columnist, ABOUT THE EDITORS Sunday Times and author This pioneering study considerably Sunetra Sen Narayan is currently Associate broadens the scope of media Professor at the Indian Institute of Mass studies in South Asia. The vibrant Communication. She has teaching experience but beleaguered media in Sri Lanka both in India and the US. She studied Economics deserves much greater scholarly attention and Embattled at Delhi University and holds a Master’s in Media makes an invaluable contribution to this endeavour. Telecommunications Studies and Doctorate Daya Thussu Professor of International Communication, in Mass Communications at the Pennsylvania University of Westminster, London State University, USA. Embattled Media is the first book to look comprehensively at the evolution of news media in post-colonial Sri Lanka, with a focus on Shalini Narayanan, DPhil, is an independent media policy, law and education. It offers valuable insights into the Media Consultant and Trainer with two and a importance of independent media for democratic governance in the half decades of experience in the government wider South Asian region. The book reviews the role of new media and non-government sectors. She is Head- platforms in widening the scope for public debate. Communications, Centre for Digital Financial ABRIDGED CONTENT Inclusion, New Delhi. During her career, she Preface / Democracy, Governance and Media Reform: Sri Lanka and the Wider held vital posts in All India Radio, Doordarshan Region / I: THE PRINT MEDIA IN SRI LANKA / II: ELECTRONIC AND NEW News, Directorate of Advertising & Visual MEDIA / III: LEGAL AND INSTITUTIONAL REFORMS / IV: MEDIA EDUCATION AND REFORM / V: FUTURE PROSPECTS / Conclusion: Media Reform in a Publicity, Employment News etc. National and Global Context / Glossary / Bibliography / Index 2015 • 416 pages • Hardback (9789351500629) • ` 1050.00

4A Communication & Media Studies

MEDIA AT WORK IN CHINAA MEDIA AUDIENCE AND INDIA RESEARCH Discovering and Dissecting A Guide for Professionals Edited by Robin Jeffrey La Trobe Third Edition University, Bundoora and Ronojoy Sen National University of Singapore Graham Mytton Independent media research consultant and trainer, A rare comparison between India Dorking, Peter Diem Independent and China in the same breath, this media research consultant, Vienna anthology of essays on media is and Piet Hein van Dam Independent a welcome … [The book] is about research consultant, Amsterdam, the changing dynamics of media in Netherlands. both the countries, with essays by The only comprehensive training book on distinguished journalists, media practitioners and scholars conducting research into all forms of media in China, India and the West, offering the long and short of This book outlines all the methods for conducting research—both structures, practices and practitioners in political orders as active and passive as well as quantitative and qualitative—in all forms vastly different as India and China. of media, including new media such as the Internet, mobile phones The Financial Express and social media. It explains the ways in which media audiences are Anyone who visits India or China will puzzle over their vast media measured, understood and taken into account in media planning, systems. Though they exercise immense influence, the world knows advertising sales and social development campaigns. It shows how very little about the media landscape in the two countries. The world’s datasets are analysed and used. The statistical theories behind two most populous countries, comprising close to 40 per cent of good quantitative research are explained in simple and accessible the global population, have disputed boundaries and the legacy of language. The book is intended for both media research scholars the 1962 war. Mass media in both countries plays a pivotal role in and practitioners. domestic politics and is capable of telling provocative nationalist CONTENTS stories. This book helps readers to understand the complexities of Preface / Introduction / History of Media Research / Quantitative Research: media in India and China, and their similarities and differences. It Audience Measurement—General Theory and The Basics / Audience introduces the two media systems, the people who work in them, and Media Measurement Research Methods in use Today / Quantitative the work they produce and the pressures that influence their work. Online Research / Internet Audience Measurement: Passive Methods and Technologies / Qualitative Research / Audience Opinion and Reaction / Desk ABRIDGED CONTENT Research / Data Analysis / Adapting Media Research to Different Cultures / Preface / Introduction: Media at Work—Four Sames and Three Appendix / Glossary / Bibliography / Index Differents Robin Jeffrey and Ronojoy Sen / I: STRUCTURES / II. 2016 • 296 pages • Paperback (9789351506430) • ` 650.00 REPORTERS / III. PRACTICES / IV. DISSECTIONS / Glossary / Index 2015 • 396 pages • Hardback (9789351503002) • ` 995.00

MEDIA CONSTRUCTION INDIAN NEWS MEDIA OF ENVIRONMENT AND From Observer to Participant SUSTAINABILITY IN Usha M Rodrigues Deakin University, Melbourne and Maya Ranganathan INDIA Macquarie University, Sydney Prithi Nambiar Executive Director, Indian News Media explores the Indian Centre for Environment Education (CEE) news media’s performance in the past Australia Inc., Sydney, NSW 25 years, by closely examining their The book analyses the role of media coverage of a number of issues within and communication in negotiating the the context of the globalizing polity of the meaning of environment and sustainability country, marked by an increase in the use in the developmental context of India. As of new communication technologies. It part of the global development discourse, highlights the changes in media practices it has become necessary to refocus on the meanings attributed to and systems through an analysis of some environment, sustainability, and sustainable development at the of the landmark events within the theoretical considerations of local and national level. The impact of these globally generated globalization era, in which there has been an expansion of private imperatives on a democratic, fast-developing nation like India is enterprise, and arguably the rise of individualisation in India. determined by the extent to which meaning negotiation through CONTENTS discourse aids their acceptance within society. List of Abbreviations / Acknowledgements / Introduction: Indian News Media CONTENTS in a Globalised Era Usha M. Rodrigues / Television Politics: Evolution of Sun List of Illustrations / List of Abbreviations / Foreword Professor (Dr) Naren TV in the South Maya Ranganathan / Sting Journalism: A Sign of the Times Chitty / Preface / Acknowledgements / Introduction / The Sustainability Maya Ranganathan / 24-Hour News and Terror: Did the Media Cross the Line? Discourse / Prioritising Sustainable Development / Communicating and Usha M. Rodrigues / Paid News: Cocktail of Media, Business and Politics Framing Sustainability / The Indian Environment and Sustainability Discourse / Maya Ranganathan / Anna’s Movement: Social Media Sets Traditional Media’s Making Sense of Sustainability: Exploring Elite Public Discourse / Media Agenda Usha M. Rodrigues / The Mediated Nation in the Age of Globalisation Construction of Environment and Sustainability / Framing the Future of Maya Ranganathan / News Media’s Role in a Transitioning Society Usha M. Sustainability / Bibliography / Index Rodrigues / Index 2014 • 312 pages • Hardback (9788132117414) • ` 1050.00 2014 • 256 pages • Hardback (9789351500506) • ` 950.00

5A Communication & Media Studies

PERFORMINGPE UNDERSTANDING INDIA SHAKESPEARE IN INDIA Cultural Influences on Indian Television Commercials Exploring Indianness, Literatures and Cultures Rohitashya Chattopadhyay Marketing Research Professional Edited by Shormishtha Panja Director, Institute of Lifelong Learning, University Written in a simple, lucid style and of Delhi and Babli Moitra Saraf flows as a story of the author’s journey Principal, Indraprastha College for in which the readers also become Women, University of Delhi participants. The chapters are well connected in the sense that the An adaptation of Shakespeare’s plays as ideas are evolved and discussed in a basis of critical exploration of identity formation in India. the gradual manner. The book forms an interesting reading...the work Even while a conscious dismantling of colonization was happening is compact and well crafted. The study is analytical and since the 19th century, the Indian literati, intellectuals, scholars and comparative in temperament...this study becomes very dramaturges were engaged in deconstructing the ultimate icon appropriate in the context of the overpowering influence of of colonial presence—Shakespeare. This book delves into what constitutes Indianness in the postcolonial context by looking into Indian television and television commercials on the lives of the text and sub-text of the Bard of Avon’s plays adapted in visual the average Indians...this work provides a very useful insight culture, translation, stage performance and cinema. The book is in the field of Cultural Studies, Media Studies, Ethnography, an important intervention in the ongoing explorations in social and Historical Studies and Anthropology. cultural history, as it explores how Shakespeare has impacted the eSocial Sciences Review emergence of regional identities around questions of language and This book is about Indian television commercial production. linguistic empowerment in various ways. It reveals an extraordinary It focuses on how key production decisions shape a television negotiation of colonial and postcolonial identity issues—be it in commercial’s visual language. The larger goal of the book is to language, in social and cultural practices or in art forms. delineate the link between this visual language and India’s socio- CONTENTS cultural identity. In this, outcome of an ethnographic study that Acknowledgements / Introduction Shormishtha Panja and Babli Moitra Saraf / attempted to capture the nuances of the cinematic or visual aspect SHAKESPEARE AND INDIAN VISUAL CULTURE / “To Confine the Illimitable”: of marketing communications strategy. It is, thus, situated at the Visual and Verbal Narratives in Two Bengali Retellings of Shakespeare intersection of interests in marketing and visual culture. Shormishtha Panja / CONTEMPORARY SHAKESPEARE PERFORMANCE ON STAGE IN INDIA AND THE DIASPORA / Urban Histories and Vernacular CONTENTS Shakespeares in Bengal: Kolkatar Hamlet, Hemlet and Hamlet 2011 Paromita Preface / I: GOING HOME / Introduction / Scope of the Study / Television Chakravarti / Shakespeare and the Re/vision of Indian Heritage in the Commercial Production Process / The Role of Images / Television Postcolonial British Context Claire Cochrane / Indian Shakespeare in the Commercials as Cinema / The National Context / Outline of the Book / II: World Shakespeare Festival Thea Buckley / SHAKESPEARE AND INDIAN INDIA CHANGING / Introduction / Liberalization and the Public Sphere / FILM / The Othello-figure in Three Indian Films: Kaliyattam, Omkara and Consumer Socialization / SBI Mutual Fund: Creating the Small Town Investor / Saptapadi Trisha Mitra / Shakespeareana to Shakespeare Wallah: Selling or SBI Mutual Fund: On the Road / The Four Scripts / Consumer Socialization Doing Shakespeare in India Paramita Dutta / TRANSLATION AND ISSUES Revisited / Conclusion / III: VISUALIZING INDIA / Introduction / Choosing the OF LANGUAGE AND POLITICS IN REGIONAL SHAKESPEARES / Mapping Director / The SBI Mutual Fund Appearance: Simulation and Framing / The Shakespearean Translations in Indian Literatures T S Satyanath / “Murmuring SBI Mutual Fund Appearance: Role of Referencing / The SBI Mutual Fund Your Praise”: Shakespearean Echoes in Early Bengali Drama Sayantan Roy Appearance: Visualizing India / The Tata Indicom Appearance: Indian Visuals / Moulick and Sandip Debnath / A Future Without Shakespeare Jatindra K Nayak The Tata Indicom Appearance: Mass Appeal as Difference / The Tata Indicom / IDENTITY AND THE POLITICS OF LANGUAGE / Does Shakespeare’s Text Appearance: The Script and Animation / The Tata Indicom Appearance: Even Matter? Preti Taneja / Utpal Dutt and Macbeth Translated Naina Dey / Visualizing India / Conclusion / IV: INDIA BATTING / Introduction / Two Forms SHAKESPEARE AND INDIAN ICONS / Tagore and Shakespeare: A Fraught of Cricket / Reebok–Pedagogical and Performative Citizenship / Reebok: Relationship Radha Chakravarty / Mapping Shakespeare and Kalidasa: Early Imagery of the Male Body / Reebok: The Body as In-between / Conclusion / Indian Translations Himani Kapoor / Glossary / Bibliography / Index V: FEMININE INDIA / Introduction / The Alpha Female / The Female Assistant / 2016 • 280 pages • Hardback (9789351509745) • ` 750.00 The Female Model / Conclusion / VI: CONSUMING INDIA / Introduction / Visual Representation and Culture / Mediation of Consumerism / Creating the Spectacle / The Role of the Filmmaker / Consuming India / Conclusion / Glossary of Terms / Selected Bibliography / Index ABOUT THE EDITORS 2014 • 192 pages • Hardback (9788132113928) • ` 750.00

Shormishtha Panja is Professor of English and Director, Institute of Lifelong Learning, University of Delhi. She received her BA in English (Hons.) from Presidency College and her PhD from Brown University where she was awarded the Jean Starr Untermeyer Fellowship. She has taught at Stanford University and IIT-Delhi.

Babli Moitra Saraf is the Principal of Indraprastha College for Women, University of Delhi, where she is an Associate Professor in the Department of English and heads the department of Multimedia and Mass Communication. She received her MPhil degree in English and PhD in Sociology.

6A Advertising & PR

THETHE INDIANINDIA MEDIA ‘AD’APTING TO MARKETS BUSINESS Repackaging Commercials in Indian Languages Fourth Edition Sunitha Srinivas C Govt. College of Vanita Kohli-Khandekar Media Mokeri, Calicut, Kerala specialist and writer ‘Ad’apting to Markets discusses the ‘A well researched guide to the process of localization of advertisements difficult yet dynamic terrain of the (ads) in different Indian languages and its Indian media business.’ socio-cultural implications. While doing The Financial Express so, it provides insights into the ideologies and cultural values of contemporary The Indian Media Business gives societies as they have a powerful influence detailed analysis, perspective and not only on consumers’ product choices information on eight segments of the media business in India— but also on their motivations and lifestyles. print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, CONTENTS technology, valuations, case studies, trends (Indian and global) and Acknowledgements / Introduction / The World of Advertising / The Illusion a clear sense of how the business operates. This book is a must-read Industry: Advertising on Television / Making Sense of Advertisements: for media professionals, students and for those planning to invest in Reading Ads Theoretically / Localization: Issues in Cultural Transmission / the Indian media and entertainment business. ‘Culturalizing’ Advertisements: Relocating the Ad Message / The Visual- linguistic ‘Relay’: Interpreting Advertisement Signs / The New Media: A Study CONTENTS of the Mobile Online Advertising / The Social Media: Localization and Global Preface / Special Credits / The Future of Indian Media / Print / Television / Film / Communication / ‘Ad’apting to Markets: Means to the Consumer’s Heart and Music / Radio / Ooh / Events / References and Select Bibliography / Index Purse / Bibliography / Index 2015 • 232 pages • Hardback (9789351502401) • ` 750.00 SAGE RESPONSE 2013 • 484 pages • Paperback (9788132113560) • ` 695.00

THE DEFINITIVE BOOK AAKER ON BRANDING OF BRANDING 20 Principles That Drive Edited by Kartikeya Kompella Success Founder, Purposeful Brands David Aaker Vice-Chairman, [The book is] both authentic and Prophet comprehensive. All the writers “Whether you’re a seasoned are experts- some of them brand marketer or just getting Pioneers- in the fields they have started, this book will provide you written about...the volume is a with a practical path to creating, classic contribution, enriching nurturing and leveraging strong contemporary literature on brands.” marketing management. Ann Lewnes The Hindu Did you know Brands Are Assets? Do you know how to create a With the growing body of knowledge on branding, there are now more Brand Vision? Is it possible to bring a Brand to Life? This is the facets of branding that brand custodians need to know than ever definitive book that answers these questions and more...Aaker before. A unique compilation of branding experts, The Definitive on Branding presents in a compact form, the twenty essential Book of Branding addresses the needs of branding professionals principles of branding that will lead to the creation of strong brands. across the world. These principles provide a broad understanding of brands, brand CONTENTS strategy, brand portfolios, and brand building that all business, List of Tables and Figures / Foreword Keith Weed / Preface / I: BUILDING marketing, and brand strategists should know. BLOCKS / The Essence of Positioning Al Ries / Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning Mark Batey / CONTENTS II: FROM NICHE TO MAINSTREAM / The Power of Words and Stories John Preface for South Asia / Introduction: Why This Book? / Part I. Recognize That Simmons / All Together Now: The New and Vital Strategy of "Community" Brands Are Assets / Brands Are Assets That Drive Strategy / Brand Assets Have Douglas Atkin / What It Really Means to Be a Challenger in Today’s World Real Value / Part II. Have a Compelling Brand Vision / Create a Brand Vision / Adam Morgan / Building Brand Authenticity Michael B Beverland / The Most A Brand Personality Connects / The Organization and Its Higher-Purpose Important Brand Question: How Does It Make Them Feel? Daryl Travis / Differentiate / Get Beyond Functional Benefits / Create “Must Haves” Rendering Brands and Innovation Jean-Noel Kapferer / Branding with a Cause Kartikeya Competitors Irrelevant / To Own an Innovation, Brand It / From Positioning the Kompella / III: BRANDING BEYOND MARKETING / Living The Brand Nicholas Brand to Framing the Subcategory / Part III. Bring the Brand to Life / Where Ind / Employer Brand Management Richard Mosley / Global Branding: Strategy, Do Brand-Building Ideas Come From? / Focus on Customer’s Sweet Spots / Creativity, and Leadership Sicco van Gelder / Brand Valuation: Identifying Digital—A Critical Brand-building Tool / Consistency Wins / Internal Branding: A and Measuring the Economic Value Creation of Brands Jan Lindemann / Key Ingredient / Part IV. Maintain Relevance / Three Threats to Brand Relevance / IV: TOGETHER WE STAND / Co-Branding Tom Blackett / The Guide to Energize Your Brand! / Part V. Manage Your Brand Portfolio / You Need a Co-Creation Clare Fuller and Arunima Kapoor / V: BUILDING BRANDS ON Brand Portfolio Strategy / Brand Extensions: The Good, the Bad, and the BELIEF / What Chatterjee Said: Designing Brands From The Inside Out Patrick Ugly / Vertical Brand Extensions Have Risks and Rewards / Silo Organizations Hanlon / Passion Brands: The Extraordinary Power of Brand Belief Helen Inhibit Brand Building / Epilogue: Ten Branding Challenges / Endnotes / Index Edwards & Derek Day / Lovemarks in the Age of Now Kevin Roberts / Index SAGE RESPONSE SAGE RESPONSE 2015 • 252 pages • Paperback (9789351503903) • ` 495.00 2014 • 440 pages • Paperback (9788132117735) • ` 950.00

7A Business Communication

BODY LANLANGUAGE CORPORATE REPUTATION A Guide for Professionals DECODED Third Edition Building, Managing and Hedwig Lewis Educationist and writer Strategising for Corporate Excellence A command over body language has become an important skill in today’s Asha Kaul Indian Institute of world. It is the X-factor that completes the Management, Ahmedabad and Avani personalities of executives, entertainers, Desai Director, N R Institute of Business politicians, celebrities, and many more. Administration, Gujarat University Since the last edition of this book more “A remarkably practical, lucid and than a decade ago, Internet and media well-researched book complete with have brought renewed interest to non- examples, framework and strategies verbal communication, particularly to body language. The author has painstakingly combed through the from corporations in India for building corporate reputation, existing text and has extensively researched online resources to invaluable for any corporate executive concerned with the add new insights to this edition, making it a cutting-edge reference subject of building corporate reputation.” on the subject. Dr Arvind N Agrawal Management Board Member, President, Corporate Development and Human CONTENTS Resources, RPG Enterprises Preface / The Characteristics of Body Language / The Face / The Eyes / The Head and Torso / Arms, Hands, and Palms / Postures / Zones and Spaces / Corporate Reputation Decoded is the first book of its kind Traits and Attitudes / Body Language in Practice / References / Index that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context SAGE RESPONSE and is in response to the growing interest of companies in this 2012 • 268 pages • Paperback (9788132107200) • ` 550.00 area. The book explains the process of building, maintaining and strategising for CR. It also discusses various aspects of CR— company’s stakeholders, situations demanding CR interventions, and the impact of a company’s culture, ethics and leadership on its CR. The book expounds on these using Indian cases (Tata, Infosys, COMMUNICATION FOR HUL, Reliance, Aditya Birla Group, HDFC, among others), which enhance the understanding of CR in India as well as benchmark CR DEVELOPMENT best practices in India. Theory and Practice for CONTENTS Empowerment and Social Preface / Acknowledgements / An Overview of Corporate Reputation: A Justice Hammer or a Tool? / I: Understanding Corporate Reputation / Waltzing with Stakeholders to Score on Corporate Reputation / II: Building Corporate Third Edition Reputation / Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics / Orchestrating the Song and Dance of Srinivas Raj Melkote School of Media Reputation: The Role of Leaders / Increasing Crescendo: Wooing Investors and Telecommunication, Bowling Green for Market Valuation and Visibility / Seeking Relational Rent and Hedging State University and H Leslie Steeves Risk: Building Reputation with the Government / III: Managing Corporate Reputation / Unleashing the Potential of Social Responsibility for Reputational University of Oregon, Oregon Gain: Management of Social Impact / Choreographing the Organization-Media This book critically examines directed Tango: Managing Media Relations / Understanding the ‘Tweet. Post. Call. social change theory and practice while Comment’ Affair: Managing Reputation Through Social Media / Restoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Storm’: presenting a conceptual framework of development communication Crisis Management / IV: Strategising Corporate Reputation / ‘Walk the Talk’ to address inequality and injustice in contemporary contexts. This and ‘Talk the Walk’: Strategising Corporate Reputation / Index third edition features significantly revised and updated chapters to include the latest scholarship on, and practices of, media and SAGE RESPONSE communication for development. It explores empowerment and 2014 • 328 pages • Paperback (978813211774-2) • ` 675.00 social justice to individuals and communities around the world in the context of increasing globalization. CONTENTS Foreword by Late Dr Luis Ramiro Beltran Salmon / Preface / I: INTRODUCTION AND OVERVIEW / Development Commmunication, Empowerment, and Social Justice in the Globalization Epoch / Evolution of Devcom for Development and Social Justice / II: DEVELOPMENT DISCOURSE, MODERNIZATION THEORY, AND DEVCOM / Modernization, Globalization, and the Dominant Development Discourse / Media and Communication in Modernization and Globalization / III: CRITICAL PERSPECTIVES ON COMMUNICATION AND DEVELOPMENT / Deconstructing the Dominant Development Paradigm / Critique of Devcom in the Dominant Paradigm / IV: LIBERATION PERSPECTIVES AND PRACTICES IN DEVELOPMENT / Liberation Theology and Development / Communication and Spirituality in Development / V: PARTICIPATORY AND EMPOWERMENT PARADIGMS FOR SOCIAL JUSTICE / Participatory Paradigm in Development / Media and Communication for Empowerment / Devcom for Empowerment and Social Justice / Appendices / Appendix A: Historical Overview of Development/ Underdevelopment / Appendix B: Highlights of Media, Communication, and Development Activities since World War II / Bibliography / Index 2015 • 568 pages • Paperback (9789351502579) • ` 750.00

8A Cultural Communication

INTERCULTURAL TAGORE AND THE COMMUNICATION FEMININE The Indian Context A Journey in Translations Ramesh N Rao Columbus State Edited by Malashri Lal University University, Columbus, GA and Avinash of Delhi Thombre University of Arkansas, Little Rock This book presents a range of Rabindranath Tagore’s creative works, “This book offers the best of all worlds including translations of short stories, for those interested in intercultural essays, poems, memoirs, songs and communication in the Indian context. plays from his vast corpus to show his The authors have included the state- conception of the feminine and gender of-the-art in terms of theorizing and identity that are relevant even today. research on intercultural communication with the application The editor establishes the search for Tagore’s engagement with the feminine as subject and agency, and culture-specific knowledge about India. It is the ideal character and voice, philosophy and politics in this book. There is blend of the global and local focus. This book will be of rich cultural interplay as Tagore muses over the contrasting social great interest to students, scholars, practitioners, business position of women in the ‘East’ and the ‘West’. He relies on Indian people, and politicians interested in the unique intercultural traditions to understand them in the context of domestic ethics, context of India.” marital institutions, parenting, empowerment, aesthetics and gender John Oetzel Chairperson, Management Communication, politics. The book includes new translations while presenting fresh Waikato Management School, University of Waikato, insights into previously published works. New Zealand CONTENTS Intercultural communication has seeped into the training of Indian Acknowledgements / Introduction Malashri Lal / Re-writing Tagore: Translation diplomats, negotiation patterns of savvy business leaders, and day- as performance Radha Chakravarty / MEMOIRS / Childhood (from Chhelebela) to-day interaction of young Indians, whether on Facebook or Twitter. Dipannita Datta / My life in my words (from Jeevansmriti) Uma Dasgupta / This first-of-its-kind book introduces readers to the challenges of, LETTERS / To Mrinalini Debi Malashri Lal / To Victoria Ocampo Ketaki Kushari and opportunities for, communicating across verbal, nonverbal, and Dyson / To Indira Devi Chaudhurani, Sarojini Naidu, Maria Montessori and cultural differences existing in India due to its myriad languages Margaret Sanger Dutta and Andrew Robinson / FROM GITANJALI / and ethnic, caste, and religious diversity. The book provides the The child who is decked with prince’s robes (No. 8) / Where dost thou stand requisite context, scholarly framework, and examples that help behind (No. 41) / I thought I should ask of thee (No. 52) / On the slope of the desolate river (No. 64) / She who ever had remained in the depth of my being readers appreciate this disparity. It offers tools and steps to reduce (No. 66) / In desperate hope I go and search for her (No. 87) / POEMS / Bodily conflict and improve communication among diverse groups in a union (Deher Milan) Malashri Lal / Woman unclothed (Bibashana) Malashri modernizing India. Lal / Breasts (Staun) Malashri Lal / The kiss (Chumban) Malashri Lal / Elder sister (Didi) Malashri Lal / Dream (Swapna) Ketaki Kushari Dyson / When the CONTENTS ocean of creation (Kon kshane srijaner samudramanthane) Soham Pain / List of Tables / List of Figures / Preface / Communication and Culture / The Freedom (Mukti) Sanjukta Dasgupta / Getting lost (Hariye jaoa) Sanjukta Beginnings of Intercultural Contact / Orientation of Culture / Self, Perception, Dasgupta / Remembering (Mone pora) Uma Dasgupta / Last spring (Shesh and Formation of Intercultural Identity / Nonverbal Communication: The World basanta) Charu Chowdhury / The image (Chhabi) Charu Chowdhury / The Beyond Words / Language and Intercultural Communication / Cosmologies guest (Atithi) Soham Pain / Woman empowered (Sabala) Sukanta Chaudhuri / and Worldviews / Cultures within Culture / Culture, Communication, and Ordinary woman (Sadharan meye) Jadu Saha / Santhal girl (Saontal meye) Conflict / Competence in and Knowledge of Intercultural Communication / Malashri Lal / The earth (Prithibi) Joyasree Mukerji / SONGS / She sits by Index the window (O janalar kachhe boshe) Aruna Chakravarti / Friend, dear friend 2015 • 384 pages • Hardback (9789351500308) • ` 1150.00 (Olo sai) Aruna Chakravarti / The sky resounds to our Mother’s call (Amra milechhi aj mayer dake) Aruna Chakravarti / Whosoever may abandon you (Je tomay chhare chharuk) Sanjukta Dasgupta / Mother, will you send your own son (Ma, ki tui porer dware pathabi) Sanjukta Dasgupta / O auspicious bride (Sumangali badhu) Malashri Lal / Krishnakali (Krishnakali) Soham Pain / I am Chitrangada (Ami Chitrangada rajendro nondini) Reba Som / ABOUT THE EDITOR She who dwelt in secret (Ei sharat alo-r kamol bane) Aruna Chakravarti / EPICS AND MYTHOLOGY / A vision of India’s history Rabindranath Tagore / Urbashi (Urbashi) Charu Chowdhury / Dialogue between Kama and Kunti Malashri Lal is currently the Dean of Colleges, (Karna–Kunti sambad) Ketaki Kushari Dyson / Kacha and Devayani (Bidaay and also the Dean, Academic Activities and abhisaap) Rabindranath Tagore / The mother’s prayer (Gandharir abedan) Projects at the University of Delhi. She has Rabindranath Tagore / PLAY / Chitra (Chitra) Rabindranath Tagore / SHORT held other senior administrative positions in STORIES / Profit and loss (Denapaona) William Radice / The housewife (Ginni) Soham Pain / Kabuliwala (Kabuliwallah) Malobika Chaudhuri / Mahamaya the same university, including that of the Head, (Mahamaya) Malashri Lal / The girl between (Madhyabartini) Krishna Dutta and Department of English (2000–03), Director, Mary Lago / Giribala (Manbhanjan) Rabindranath Tagore / The visitor (Atithi) Women’s Studies (2000–06) and Joint Director, Malobika Chaudhuri / False hope (Durasha) William Radice / The wife’s letter South Campus (2006–11). (Streer patra) Supriya Chaudhuri / Haimanti (Haimanti) Joyasree Mukerji / The story of the Muslim woman (Musalmanir galpa) Swapan Kumar Banerjee / ESSAYS, LECTURES AND LETTERS TO THE EDITOR / The Indian ideal of marriage Rabindranath Tagore / Woman (from Personality) Rabindranath Tagore / Woman and home Rabindranath Tagore / TRAVELOGUES / Epistles from Europe (Europe-probashir patra) Soham Pain / Travel Diary from Japan (Japan jatrir diary) Soham Pain / EPILOGUE / The path of your creation (Tomar srishtir path) Supriya Chaudhuri / Index 2015 • 372 pages • Paperback (9789351500674) • ` 1050.00

9A Political Communication | Film & Theatre Studies

SENTIMENT, POLITICS, A FLY IN THE CURRY CENSORSHIP Independent Documentary Film in India The State of Hurt K P Jayasankar School of Media Edited by Rina Ramdev Associate and Cultural Studies, Tata Institute of Professor, Department of English, Sri Social Sciences (TISS), Mumbai and Venkateswara College, University of Anjali Monteiro School of Media and Delhi, Sandhya D Nambiar Assistant Cultural Studies, Tata Institute of Social Professor, Department of English, Jesus Sciences, Mumbai and Mary College, University of Delhi and Debaditya Bhattacharya Assistant An engaging read that explores Professor, Department of English, independent documentary film in India Bhagini Nivedita College, University as a site of resistance. of Calcutta This book looks at how independent Indian documentary film reworks the relationship between [The book] delineates how “hurt” is felt and constructed, film-makers, their narratives, their subjects and their audience, what “sentiment” mean and where it comes from, and how challenging the dominant idea of documentary as a discourse of Indian politics and the nature of its media shape the creation the real. Based on close textual analysis, conversations with film- and response to “hurtful” speech. makers and drawing on Breitrose’s cinéma-vérité film-maker as a Business Standard ‘fly in the soup’, this workexplores the place of documentary within A refreshing read in terms of its take on the issue of hate speech, the Indian public sphere. hurt, and politics of it. CONTENTS The currency of “hurt” as a claim to, and pretext for, political Foreword by Arjun Appadurai / Acknowledgements / The Flight Path / Flying correctionism—and often taking recourse to the logic of the Solo / Flying Images / Flying into the Looking Glass / Notes from the Curry / antipopular as anti-State—has erected a machinery of censorship From the Curry to the Cauldron / Films Cited / References / Index governed by the economies and excesses of a “marketplace of 2015 • 276 pages • Hardback (9789351505693) • ` 795.00 outrage.” This volume seeks to map this ready vocabulary of a potential victimhood and its consequent excuse for repressive regimes of State vigilantism. It investigates the ways in which such “hurt” is expressed and abetted by the State or its actors, staged by popular media and often subsumed as public opinion. It builds the necessary structure of argument around the idea of “hurt” BOLLYWOOD BADDIES with reference to recent political events, the history of sentimental Villains, Vamps and Henchmen in mobilizations and various kinds of censorship attempts in India. Hindi Cinema CONTENTS Tapan K Ghosh former head, Preface / Introduction: Sentimental Sovereignties: Hurt and the Political Department of English, Rabindra Unconscious Rina Ramdev, Sandhya D Nambiar, and Debaditya Bhattacharya / Bharati University, Kolkata OVERTURE / How Far Can You Go? Mukund Padmanabhan / THE HERMENEUTICS OF HURT / What, If the Hurt Is ‘Real’? Psyche, Neighbor, A comprehensive account of the and Intimate Violence Anup Dhar / Between Speech and Silence Dilip Simeon / FORKED TONGUES OF HATE / The Harm in Hate Speech Laws: Examining overlooked dimensions of villainy in the Origins of Hate Speech Legislation in India Siddharth Narrain / The Indian Cinema. The book crafts an Alchemy of Hate and Hurt Shohini Ghosh / THE HURTING STATE, STATING ode to the talented actors who set HURT / Strangers in the Land: Mapping the Muslim Hurt Mushirul Hasan / new trends with their on-screen Commemorating Hurt: Memorialising Operation Bluestar Radhika Chopra / wickedness, the menacing looks, The Reascription of Hurt: When Abu Gharaib Came to Kashmir Akhil Katyal / OF RIGHTS AND RIGHTEOUSNESS / Anathema and Anachronism: A the evil grins and the venomous one Contemporary Utilization of Ambedkar’s Critique of Gandhism Soumyabrata liners...the book offers a refreshing insight...the book is Choudhury / The Cartoon Controversy: Crafty Politicos, Impatient Pedagogues extensively researched, well organised and, a much-needed Manas Ray / Writing Humiliation, Righting Humiliation: Marking the Dalit contribution to the ongoing scholarship in the field of film, Moment in the History of India’s “Untouchables” and Beyond Tapan Basu / media and cultural studies. KNOWLEDGE AND ITS DIS/CONTENTS / Sense and Sentimentality: A Political Fable Sunalini Kumar / The Return of Daya Prasanta Chakravarty / Of JAB and The Tribune Hurt: Exploring Spaces of Resistance Within the University Vinita Chandra, Bollywood Baddies is the first-of-its-kind book-length narrative of Rina Ramdev, and Giti Chandra / THE DIRTY PICTURE / Sexuality, Mediation, villainy in Hindi films. It discusses villains, vamps, and henchmen of Commodification: The Business of Representation Karen Gabriel / The Erotics of Law, Scandal, and Technology Lawrence Liang / A HETEROPOLITICS OF Bollywood cinema, and also the actors who essayed such characters HURT / The Engendering of Hurt: A Feminist Analysis of Hurt Sentiments over the decades. The author discusses not just villains but also the Meenakshi Malhotra / On the Question of Free Speech and Censorship evaluation of villainous characters vis-à-vis sociopolitical conditions Krishna Menon / CODA / The Lines of Control Vishwajyoti Ghosh / Index in the country. 2015 • 324 pages • Hardback (9789351503040) • ` 895.00 CONTENTS Foreword / Preface / I: KNOWING THE BADDIES / Who are These Villains? / II: THE BADDIES IN ACTION / The Fifties and Sixties / Sholay and the Seventies / The Eighties and After / III: EMPIRE OF EVIL AND THE EMPERORS / That Other Self: The Vamps / The Empire of Evil: Villains' Henchmen / Those Dreadful Men / The Unforgettable Baddies / The End! 2013 • 232 pages • Paperback (9788132110972) • ` 450.00

10A Film & Theatre Studies

Also by the same Author! BADAL SIRCAR Towards a Theatre of Conscience Towards an Inclusive Theatre Anjum Katyal Consultant (Publications), Maulana Abul Kalam Azad Institute An engaging and erudite of Asian Studies (MAKAIAS), Kolkata comprehensive literary biography and Co-Director, Apeejay Kolkata of Habib Tanvir, the iconic Hindi Literary Festival and Urdu playwright, actor, director, journalist, manager, poet An engrossing new biography of who strode the Indian theatre Kolkata’s theatre legend. Lucidly like a colossus.... Anjum Katyal’s written study on a man who displayed stimulating study explores in the kind of mettle, passion and great detail the various aspects morality rarely available in individuals. of Tanvir’s theatre and his sense Mint of purpose that led him in one A critical look at Badal Sircar’s oeuvre fills an important direction—building an inclusive gap in the history of Indian theatre...Katyal’s book, which theatre that would address social explores new ground by devoting entire chapters to gender issues from a truly Indian point and technique in Sircar’s theatre, is perhaps the most of view. comprehensive critical work on him. It will appeal to theatre The Hindu scholars and practitioners alike-not only for its rigorous Habib Tanvir: Towards an Inclusive Theatre explores various scholarship but also because of the fascinating stories important aspects of Tanvir’s theatre philosophy and practice as he it narrates. experimented with content rather than form. Starting with his early Business Standard life and work, Katyal charts his entire professional trajectory from Agra Bazaar to Gaon Ka Naam Sasural, when he was searching A theatre lover needs to read this book. Those studying for his true form, to Charandas Chor, which portrayed the eventual this art, it will complement and supplement their learning. maturing of his style. But for ardent admirer’s of Badal Sircar’s craft, it is a must. The Hindu CONTENTS Foreword / Anuradha Kapur / Introduction: Making Space for the Oral Tradition [The book] throws light on a generous and unusual man and in Indian Theatre Today / Growing Up in Raipur, and Early Influences / The his unwavering commitment to his work Sircar’s life and work Bombay Years / New Directions: Delhi and Agra Bazaar / England, Europe not only inspires those involved in the theatre and the other and Brecht / Coming Home to Mitti Ki Gadi / Naya Theatre and Other arts but lay readers as well. Milestones / Charandas Chor / Working with the Chhattisgarhis / The Classics and Literature / Connecting with the Folk / Music, Song and Dance / The FrontLine Political Habib Tanvir / Appendices / List of Plays by Naya Theatre and Habib The first full-length study of Badal Sircar, who brought theatre to Tanvir / Awards, Honours and Milestones / Index the streets and to the masses in India! Badal Sircar (1925-2011) is 2012 • 248 pages • Hardback (9788132109518) • ` 650.00 one of the most important and influential figures in the history of post-independence Indian theatre. As a playwright, he contributed seminal texts which have inspired the country’s leading directors and continue to be produced by younger groups. In terms of form, he was responsible for Third (later called Free) Theatre, an urban theatre ABOUT THE AUTHOR which was alternative, non-proscenium, mobile and very physical. As a theorist and philosopher of Indian theatre, he opened up the discourse to include concerns with democratic human interaction Anjum Katyal is a Consultant (Publications), and a search for a more just and equitable society. As a teacher and Maulana Abul Kalam Azad Institute of Asian mentor, he traveled widely across the country holding workshops Studies (MAKAIAS), Kolkata and Co-Director, which had a deep impact on hundreds of theatre workers, including Apeejay Kolkata Literary Festival. She has a some major directors. This book is a full-length, detailed study background in education and teacher training. of Badal Sircar’s life and work, with its three distinct phases: the A published poet, she also sings the blues, and playwriting for the proscenium stage, with path-breaking texts like writes on theatre and the visual arts. Evam Indrajit, Pagla Ghoda and Baki Itihas; the departure to non- proscenium physical theatre focused on the actor, with its social critique and commitment to conscientisation; and the dissemination phase of extensive workshops and mentoring. CONTENTS Foreword by Amol Palekar / Acknowledgements / Introduction / Bitten by the Bug / The Early Years / Ebong Indrajit : The Game Changer / A Creative Year / Nigerian Interlude / An Established Playwright / Proscenium Farewell / Indoors and Outdoors / The Third Theatre / Devised Theatre / The Workshop Way / The Woman Question / Talking Politics / The Final Years / Appendix: List of Plays / Select Bibliography / Index 2015 • 308 pages • Hardback (9789351503705) • ` 995.00

11A Film & Theatre Studies

MADRAS STUDIOS BRAVE NEW BOLLYWOOD Narrative, Genre, and Ideology In Conversation with in Tamil Cinema Contemporary Hindi Filmmakers Swarnavel Eswaran Pillai Michigan Nirmal Kumar Sri Venkateshwara State University College, New Delhi and Preeti Chaturvedi Senior Marketing This book is a necessary read for Professional and writes on media and anyone who wishes to understand cultural studies not just Tamil cinema but the politics and culture which shaped it. These are interesting times in the history of Indian cinema, particularly because Venkatesh Chakravarthy the established aesthetic conventions The preeminent Tamil cinema scholar, independent filmmaker, and modes of production of the Hindi film and Director of L.V. Prasad Film & industry are being challenged, as are the TV Academy boundaries between what is alternative and what is mainstream. This book is an attempt to contextualize the upsurge in this form of cinema This book documents the history of Tamil cinema, one of the most in Bollywood/Hindi film industry. It also aims to promote an academic colossal film industries in the world, and studies the major studios of enquiry into the works of these filmmakers, their religious beliefs, Madras, the largest outside classical Hollywood in the private sector. social moorings, cinematic influences, attitudes towards filmmaking It engages with five major studios of Madras—Modern Theatres, and experiences of making movies. It will be an important reading AVM, Gemini, Vijaya-Vauhini, and Prasad— through the origins for serious students of South Asian studies, film studies and media of their founders, and explicates how their history influenced the studies as well as the general reader who has an interest in cinema. narratives, genre, and ideology of the canonical films made in Madras studios, arguing for their lasting influence on Tamil cinema. CONTENTS Brave New Bollywood: An Introduction / Dibakar Banerjee: Of Milieu, CONTENTS Technique and the Dialectic of Anti-dumb Cinema / Kiran Rao: The Personal Preface / Introduction / A Multiplicity of Influence: Modern Theatres and Its as the Voyeur—The Aesthetics of Meaning / Reema Kagti” Collaboration and Films / AVM and Gemini Studios: The Dravidian Movement and the Competing Commerce—Treading the Thin Line / Zoya Akhtar: Urban and Unapologetic— Narratives / Vijaya-Vauhini and Prasad: The Other Narratives / Traces of the The Cinema of Zoya Akhtar / Shonali Bose: Loss and Survival—The Cinema of Studio System: A Certain Tendency of the Tamil Cinema / Dravidian Utopia Meaning / Anusha Rizvi: Content as King—How Stories Create Filmmakers / and Dystopia: Canonical and Contemporary Tamil Cinema / Bibliography / Onir: The Politics at the Margins—Being an Alternative Filmmaker in Bollywood Filmography / Index / Tigmanshu Dhulia: The Alternative as Mainstream—Blurring the Boundaries 2015 • 372 pages • Hardback (9789351501213) • ` 1295.00 in Cinematic Tradition 2015 • 292 pages • Hardback (9789351500315) • ` 950.00

THE IMAGE TRAP M.G. Ramachandran in Film and CINEMATICALLY Politics SPEAKING M S S Pandian Late of Centre for Historical Studies, Jawaharlal Nehru The Orality-Literacy Paradigm University, New Delhi for Visual Narrative [This] is by far the most convincing Sheila J Nayar Greensboro College, North Carolina study of the subject. The book is a work of sound scholarship and will Cinematically Speaking proposes no doubt lure researchers to this that orality and alphabetic literacy play fascinating field of popular culture a fundamental role in shaping visual and politics. Pandian has offered a storytelling, it challenges the way we think splendid model. The added attractions about how film stories get shaped, as well in the book are an exhaustive bibliography and a complete as the notion of film as an autonomous filmography of MGR, which includes films like Thasipenn mode of storytelling construction.Between close readings of (1943), invariably omitted in such lists. Bollywood cinema and modernist art cinema in 1950s–1990s, as well as of the many cinemas in between—including Indian middle S Theodore Bhaskaran The Hindu cinema and middle-class cinema—The book casts a pioneering lens The Image Trap analyses the phenomenon of M.G. Ramachandran on what goes into shaping screen stories worldwide. It is a theoretical (MGR), the legendary film star-cum-politician of Tamil Nadu, as a work certain to alter our understanding and future exploration of the modern-day political myth. narrative-film species. This book offers fascinating details about the extent to which MGR CONTENTS was successful in creating a stereotypical cinematic persona, and Preface / Acknowledgments / Orality, Literacy, and an Epistemic Approach what repercussions it had on Tamil Nadu. Delineating the cultural to Visual Narrative / Excavating the Oral Characteristics of Visual Narrative elements that were meticulously mobilised to constitute MGR’s / Mapping the Literate Characteristics of Visual Narrative / Between the on-screen image, it analyses the popularity he enjoyed among the Oral and Literate Epistemes / The Future of the Orality—Literacy Paradigm, poor whose interests he constantly violated. Cinematically Speaking / Appendix A: Reading Closely: The Orality of Baazigar / Appendix B: Titanic as American Orally Inflected Cinema Nonpareil / CONTENTS Bibliography / Author Index / Subject Index Preface / The Image Trap / Appendix I: A Brief Chronology of MGR’s Life / SAGE VISTAAR Appendix II: MGR’s Filmography / Appendix III: Electoral Performance of the 2014 • 268 pages • Hardback (9788132117902) • ` 850.00 AIADMK in Tamil Nadu / Bibliography / Index 2015 • 196 pages • Hardback (9789351500667) • ` 675.00 (Sales rights restricted to South Asia only)

12A Film & Theatre Studies

FILMINGFIL HORROR with Hindi Cinema, Ghosts and Seconds Ideologies Meraj Ahmed Mubarki Meraj Ahmed Mubarki Assistant Professor, Department of Mass Communication and Journalism, Maulana Azad National Urdu University, Q. Horror movies! What inspired you write on this topic? Hyderabad A. Author’s Reply (AR): Hindi Horror cinema is a grossly First book to study the horror genre of Hindi cinema in all its forms and under-studied genre in India. This inspired me to un- expressions Filming Horror bridges dertake a comprehensive study. This is an attempt to the gap that currently exists in the understand what goes under the rubric of horror films. field of genre studies in Hindi cinema. There has been no broad study of the Hindi horror films. Analyzing more than 80 horror films from Mahal (1949) to Ragini MMS 2 (2014), the book uncovers narrative I hope this book fills up this crucial gap. strategies, frames unique approaches of investigation, and reviews the revolutions taking place within this genre. Q. How did your family and friends react when they learned about your research work on Horror movies? The book argues that Hindi horror cinema, which lies at the intersection of myths, ideology and dominant socio-religious A. (AR): They were delighted! I remember watching Hol- thoughts, reveals three major strands of narrative constructs, each corresponding to the way the nation has been imagined at different lywood horror movies at home during the weekends in times in post-colonial India. my childhood. My father loved the genre and would dili- gently maintain a diary giving horror movies his own rat- CONTENTS Preface / Acknowldgements / INDIAN CINEMA AND IDEOLOGY / Hindi ings! When I began writing, friends and family chipped Cinema and Ideology / Cinema in the Colonial Context / GENRE, CODES in with film titles, but the book required viewing and re- AND THE HORROR CINEMA / Genre and Its Functionality / Horror Genre viewing films that eventually tired them out. and Spectatorship / Freud and the Uncanny / Robin Wood’s Return of the Repressed / Julia Kristeva and the Abject / Generic Codes of the Hindi Horror / Conjunctions and Departures with Hollywood / Generic Features of the Q. How researchers and scholars can take an advan- Hindi Horror / Horror Cinema as Project of / for the ‘Nation’ / Nature of the tage from this work? Hindi Horror Genre / SECULAR CONSCIOUS NARRATIVE / Secularism in the Indian Context / Mahal: The Inaugural Moment of the Secular Consciousness A. AR: Horror cinema has vastly been influenced by com- / Madhumati / Kohraa / Bhool Bhulaiyaa / RETURN OF TRADITIONAL– CULTURAL NARRATIVE / Jadu Tona / Gehrayee / Phoonk / The Horror in peting sets of discourses. Ghosts have progressed Science Fiction: Between Morals and Mad Scientists / Historicity of the from those seeking vengeance through the agency of Monstrous Narrative / India and the Discourse of Science / Monstrosities the state as in Bimal Roy’s Madhumati during the Neh- from Science or Monstrous Science? / The Horror of Transmutation / The Triumph of the Traditional / Mythic Order / / The Monstrous ‘Other’ Feminine ruvian era to the self-styled vigilante ghost in Ravikant / Mangalsutra and the Monstrous Other Feminine / Veerana / Modernization Nagaich’s Jadu Tona and thereafter in the post-emer- of Patriarchy and Post-liberalization Female Monstrosity / Raaz / Eight: The gency period, marking a tectonic shift. The genre can Power of Shani / Darling / THE INFLECTION OF THE HINDUTVA ‘IDEO’LOGIC CINEMA / 1920 / Haunted / Conclusion / References / Index be used to understand contemporary Indian history and 2016 • 216 pages • Hardback (9789351508724) • ` 695.00 the way it has played out, under the discourse of Neh- ruvianism, its failures, and its competing ‘Others’. Q. What all common narrative techniques are used in ABOUT THE AUTHOR these films? Kindly elaborate. A. Hindi Horror films borrow from the vast repertoire of Meraj Ahmed Mubarki is currently Assistant Hindu mythology, deal in the supernatural and proceed Professor in the Department of Mass from a set of codes and conventions. Unlawful murders, Communication & Journalism at Maulana Azad revenge motives, and denial of last rites sets the ball National Urdu University, Hyderabad, where he rolling. The presence of the ghost denied at first, is ac- teaches courses on film studies, advertising and market research, English journalistic cepted grudgingly only when the body counts piles up. skills and editing. He earned his Master’s Again, violence against the supernatural without divine Degree and Doctorate in Journalism and Mass blessings never works in Hindi horror films! Communication from the University of Calcutta. Q. How many years have you spent on the research work? Can you tell us more about it? A. I started working on the book in 2009, but the intention was not to write one! I was working on an article on Hindi horror cinema and realized there was not much to read on a genre that went back to the 40s. I tested the idea through a series of articles. The feedback encour- aged me to explore the genre further in all its from and manifestations. And here I am!

13A Film & Theatre Studies

VOICES OF THTHE TALKING STARS Women of Indian Cinema and Beyond Edited by Madhuja Mukherjee an unconventional Reader exploring the complex relationships between cinema, industry, cultures, labour and gender during the studio era (1930–55) …open[s] a new dimension to a very under-discussed and under-researched area of film history Ashish Rajadhyaksha, Centre for Study of Culture and Society, Centre for Internet and Society, Bengaluru This fourth Reader, is a feminist historiography for films compiled by the School of Women’s Studies, Jadavpur University,that interrogates the frameworks of film history, culture and politics, weaving in debates on romance, sexuality, body and masculinity. It brings together some rare photographs and writings by Indian women actors— reproduction of poems by Meena Kumari Naz, an open letter titled ‘I’m a Bad Girl’, an extract from Mae West’s film ‘I’m No Angel’, an interview with Jamuna Barua, a translation from Kanan Devi’s autobiography, excerpts from the Indian Cinematograph Committee Report (1927–28)— examining through new categories of analysis like desire and disquiet. CONTENTS PREFACE / INTRODUCING VOICES AND VERSES / Writing and Archiving / The Problem of Respectable Ladies / Women Writing Cinema / Women Conceiving Cinema / I. WRITING AND ARCHIVING THE SELF: CONVERSATIONS AND BIOGRAPHIES / A short note on Devdas / On Jamuna Barua / Conversations on Devdas with Jamuna Barua / On Kananbala / I Salute All, Kanan Devi / II. THE PROBLEM OF RESPECTABLE LADIES: LETTERS AND RESPONSES / ‘Letters to New Theatres’ Ratan Bai • ‘Why Shouldn’t Respectable Ladies Join the Films’ Sabita Devi / III. WOMEN WRITING CINEMA: VOICES AND VERSES / ‘The Lonely Moon’ and ‘Bit by Bit’ Meena Kumari Naz ‘I'm a Bad Girl’ and ‘I'm No Angel’ Mae West / IV. WOMEN CONCEIVING CINEMA: TALKING STARS / Oral Evidence, Indian Cinematograph Committee Report (1927–28) Ruby Myers née Sulochana / Oral Evidence, Indian Cinematograph Committee Report (1927–28) Patience Cooper and Rainey Smith née Sita Devi / Oral Evidence, Indian Cinematograph Committee Report (1927–28) Punjab Board of Film Censors / Oral Evidence, Indian Cinematograph Committee Report (1927–28) Mrs. Ansell, Entrepreneur / EPILOGUE: WHO IS BADAR BEGUM / BIBLIOGRAPHY SAGE STREE 2016 • 196 pages • Paperback (9789381345030 ) • ` 700.00 (tent.)

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting over 5,000 titles, it includes an expansive range of SAGE eBook and eReference content, including reference works, academic books, handbooks, series, professional development titles, and video content. The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

Key Features and Benefits • Full text HTML display • Suggested related content on the site • Chapter print and PDF download • "SAGE Recommends" suggests relevant • Multiple citation options SAGE content on other platforms • Quick and advanced search options • Mobile responsive for all devices

We offer a wide variety of content to fit your budget and research needs across the following collections: • Business & Management • Health & Social Care • Counseling • Media & Communication • Criminology • Politics & International Relations • Education • Psychology • Geography • Sociology sk.sagepub.com

14A Film & Theatre Studies

Watchout for this forthcoming title FILMING REALITY The Independent Documentary Movement in India BEHIND THE SCENES Shoma A Chatterji freelance journalist, film scholar and author Contemporary Bollywood Directors and Their Cinema Far beyond being a listing exercise, Aysha Iqbal Viswamohan, Professor, Department of Humanities rather it provides an in-depth study and Social Sciences, Indian Institute of Technology (IIT), Madras and Vimal Mohan John, Assistant Professor, Department of of each film-maker and their body of English, St. Berchman's College, Kerala work a testimony to the causes and concerns that film-makers espouse For those who think, read, teach, and write about Bollywood, this and the issues that they want to book is the release of the year! They are the ‘stars’ who sit behind create awareness about. The book the camera and create magic between ‘Action’ and ‘Cut’. Meet the is perhaps the most comprehensive directors of New Age cinema who with their themes, characteristic commentary yet on India’s independent documentary filmsa styles, and masterful storytelling are bridging the gap between vital and timely document that brings to the limelight the commerce and content, commercial and art-house cinema. This chronicles of untold stories. book introduces you to the films they have made and provides a critical analysis of their craft, while remaining grounded in cinematic Frontline and popular culture theories. An informative read about the incredible journey of the independent CONTENTS documentary film movement in India. Filming Reality explores the independent documentary film movement in India post-1970s, Foreword by Rajinder Dudrah / Introduction by Aysha Iqbal Viswamohan when it began to acquire an identity of its own and many films got / PART I: Cinema of Glamour and Celebration: The Post Liberalization Bollywood Auteur / Main Hoon Farah: The Choreographer as Auteur Ajay worldwide recognition. It analyses notable documentaries made Gehlawat / Mansoor Khan: Narrative and Aesthetic Impulses of a Director in over the last four decades, including those by iconic film-makers ‘Self’ Exile Aysha Iqbal Viswamohan / Farhan Akhtar: Stardom of the Poster such as Satyajit Ray, Mani Kaul, Anand Patwardhan; activists such Boy of ‘New’ Hindi Cinema Aysha Iqbal Viswamohan / Aditya Chopra’s as Rakesh Sharma, Ranjan Palit, Amar Kanwar; feminists such as ‘Glamorous Realism’ Manjunath Pendakur / Authorship, Industry, and the Deepa Dhanraj and Madhusree Dutta; and auteurs such as Sanjay Intermedial Relay: The Films of Vidhu Vinod Chopra Sudhir Mahadevan / Kak, R.V. Ramani and others. Featuring a compilation and analysis Rajkumar Hirani: The Outsider Baradwaj Rangan / Sanjay Leela Bhansali: In of noted and rare documentaries, this book is of immense value to the Realm of Innovative Cinematic Experiences Varsha Panjwani / PART II: film buffs, film scholars and film-makers. Cinema of Commentaries and Interventions: History, Politics, and Society in Bollywood / In the Morbid Interregnum: Vishal Bhardwaj’s Realist Aesthetic CONTENTS and the Neoliberal Imaginary Jyotsna Kapur and Soumik Pal / Postcolonial Transgression in Deepa Mehta’s Feminist Quartet Alka Kurian / Sounding List of Images / On a Personal Note / I. INTRODUCTION: WHY INDEPENDENT Dystopia: Anurag Kashyap’s Films and Relocation of Popular Tropes Madhuja FILMS? / II. OF LIVES AND HISTORIES: KNOWN AND LITTLE KNOWN / Mukherjee / Globalization, Reflexivity, and Genre in Zoya Akhtar’s films Introduction / Lives: Known / Lives: Lesser Known / Conclusion / III. THE Nandana Bose / Urban Dreams: Sudhir Mishra’s Representations of Social ETHNOGRAPHICAL FILM: A CINEMA FOR THE PEOPLE, BY THE PEOPLE and Political Change Pavithra Narayanan and Clare Wilkinson / Ashutosh / Background / Introduction / Gathering Momentum / Case Studies / When Gowariker: Narrativizing the ‘Nation’ Tutun Mukherjee / Madhur Bhandarkar Does an Ethnographical Film Become an Investigative Film or a Political and the New Bollywood Social Ulka Anjaria / PART III: Gendered Cinema: Statement? / Conclusion / IV. THE RAY FACTOR / Ray’s Documentary Films Bollywood’s Women, Gender Politics, and Representation / Finding Femininity: / Films on Ray / Conclusion / V. THE MILESTONE MAKERS / Introduction Homi Adajania and Representations of Urban Womanhood Sharanya / Gender / Anand Patwardhan / Amar Kanwar / Rakesh Sharma / Sanjay Kak / Ajay Politics and Small Town India: The Cinema of Abhishek Chaubey Krupa Raina / Ranjan Palit / Supriyo Sen / Joshy Joseph / Krishnendu Bose / Shandilya / Women in the Dark World: Sriram Raghavan and Hindi Film Other Pillars / Conclusion / VI. DIALOGUES IN DIVERSITY: WOMEN FILM- Noir Swetha Sridhar / Our Brother Onir Nandini Bhattacharya / Location MAKERS / Introduction / Criteria of choice / Conclusion / VII. POSITIVE and Agency in Crafting Habib Faisal as Auteur Monika Mehta / Glossary DOCUMENTARIES ON SUSTAINABLE DEVELOPMENT / Introduction / Some / Filmography / Bibliography / About the Editors and Contributors / Index Examples / Conclusion / VIII. OUT OF THE BOX / Introduction / Out of the Box / Conclusion / Summing Up / Bibliography / Index of Films / Index 2016 • 390 pages • Hardback • ` 950.00 (tent.) 2015 • 320 pages • Hardback (9789351502876) • ` 895.00

ABOUT THE AUTHOR

Shoma A Chatterji is a freelance journalist, film scholar and author based in Kolkata. She contributes to around a dozen print media and net publications. She has won two National Awards for Best Writing on Cinema: Best Film Critic in 1991 and Best Book in 2002 for Parama and Other Outsiders: The Cinema of Aparna Sen.

15A Philosophy / Literature

PHILOSOPHY AS ETHNIC WORLDS IN SAMVADA AND SVARAJ SELECT INDIAN FICTION Dialogical Meditations on Daya Juri Dutta Centre for Assamese Krishna and Ramchandra Gandhi Studies, Tezpur University, Assam Edited by Shail Mayaram Centre for the The book is the first of its kind in using Study of Developing Societies, Delhi the framework of comparative literature to look at ethnographic fiction written in If we look at the intellectual journeys different regional languages of India. It is of both Ramchandra Gandhi and very rarely that literary representations Daya Krishna, we see in their work an by and about ethnic communities in India attempt to represent, in interesting have been compared and contrasted. ways, the Indian philosophical While talking about differences has tradition. Looking at their ideas, and become extremely fashionable in an age getting a sense of how they chose between options at of anything-goes-ism, similarities have different forks in the road that they would necessarily have been brushed aside. It is significant that the book is written from the perspective of North East India, a region that has perhaps been encountered would be very revealing. Exploring why they witness to the worst possible scenario of identity politics leading to did, if they did, ignore the many road signs that the Western riots and large scale displacement. canon had erected in their minds, as they negotiated issues of ethics and public morality, would tell us a great deal of CONTENTS what it is to evolve a balance between the Western and Foreword Professor Amarjyoti Choudhury / Acknowledgements / Introduction the Indian philosophical currents. ... [This book] should be / The Tradition of Assamese Ethnographic Novels / Forests, Human Rights seen as a valuable contribution to our continuous attempt and Development: Cross-Cultural Study of Select Novels of Yeshe Dorjee Thongchi, Pratibha Ray and Mahasweta Devi / Folkloric Materials in Ethnic to decolonize the mind. Novels (With Special Reference to Narayan, Rong Bong Terang, Lummer Dai, Peter Ronald deSouza Director, Indian Institute of Yeshe Dorjee Thongchi and Sishuram Pegu) / A Feminist Reading of Kanyar Advanced Study, Shimla Mulya (Lummer Dai), Alma Kabutari (Maitreyi Pushpa), and Select Short Stories of Mahasweta Devi / Conclusion / Bibliography / Index Philosophy as Samvada and Svaraj discusses Daya Krishna 2014 • 168 pages • Hardback (9788132118466) • ` 750.00 and Ramchandra Gandhi’s respective intellectual contributions and speculates how one might take forward the work of the two persons who were among the most brilliant minds of our times. Both Daya Krishna and Ramchandra Gandhi emphasized freedom and autonomy of thought and upheld the importance of samvada, somewhat inadequate in its English translation as dialogue. And SAGE India offers special discounts both of them were philosophers concerned with how philosophy might seek its svaraj, free from the orientalist hold of the religious, on purchase of books in bulk. the colonial crippling of indigenous languages and institutions and the structures and categories of un-freedom that continue to haunt inhabitants of West and non-West. Philosophy must involve samvada—an open dialogue and intimate encounter between self For orders and enquiries, write to us at and other. Both philosophers experimented with these concepts and were enormously creative. This book is a testament not only to Marketing Department the core values of philosophy, but also to how these values can be carried forward by new weaves of tradition and modernity. SAGE Publications India Pvt Ltd CONTENTS B1/ I-1, Mohan Cooperative Foreword Peter Ronald deSouza / Introduction Shail Mayaram / I: OF Industrial Area Mathura Road, LOVE, LIBERATION AND LILA / Figure and Ground: Reflections on Two Exemplary Indian thinkers Fred Dallmayr / Ramlila: A Metaphysics of the Post Bag 7, New Delhi 110 044, India Everyday Anuradha Veeravalli / ‘Falling in Love with a Civilization’: A Tribute to Daya Krishna, the Thinker Bettina Bäumer / II: THE IDEA OF SWARAJ: E-mail us at ASYMMETRIES OF POWER, KNOWLEDGE AND ALTERNATIVE, ETHICAL POLITICS / Gandhi and the Stoics: Squaring Emotional Detachment with [email protected] Universal Love and Political Action Richard Sorabji / A Still, Small Voice Tridip Suhrud / Learning to Converse Michael McGhee / III: MODES OF SAMVAD / Towards a New Hermeneutic of Self-inquiry Devasia M Antony / On Philosophy as Samvada: Thinking with Daya Krishna Daniel Raveh / The Dialogue Must Continue Mustafa Khawaja / IV: LANGUAGE, SELFHOOD AND PHILOSOPHY / The Virtue of Being a Self Bijoy H. Boruah / Daya Krishna’s ‘Presuppositionless Philosophy’: Sublimity as the Source of Value and Knowledge Prasenjit Biswas / The Moral and the Spiritual: A Study of the Self and the Not-self in Daya Krishna and Ramchandra Gandhi Ramesh C Pradhan / On Missing and Seeming to Miss: Some Philosophical Ramblings on the Subjective/Objective Distinction in Memory of Daya Krishna Arindam Chakrabarti / Dialogical Investigations on Daya Krishna and Ramchandra Gandhi Probal Dasgupta / V: RE-THINKING ISSUES IN THE ARTS/ETHICS/ SCIENCE/MATHEMATICS / The Applicability of Indian Aesthetic Theory of Rasa to the Visual Arts: A Rejoinder to Daya Krishna’s Article, ‘Rasa—The Bane of Indian Aesthetics’ Neelima Vashistha / The Harmony Principle C K Raju / On Mathematics and the Physical World S Lokanathan / VI: ON LIFE AND DEATH AND DYING / Matricide and Martyrdom: Cancer and Karm in the Kalyug Shankar Ramaswami / Afterword / Index 2013 • 344 pages • Hardback (9788132111214) • ` 995.00

16A MEDIA AND CRIME HOW TO DO CRITICAL Third Edition DISCOURSE ANALYSIS Yvonne Jewkes University of Brighton A Multimodal Introduction One of the field's very best David Machin Örebro University and scholars offers a critical Andrea Mayr Queen's University Belfast panorama of crime and media, from prison films to surveillance Written for students without prior knowledge culture and cybercrime. As of linguistics, this is a toolkit for doing intellectually sophisticated as it is critical language and image analysis. narratively engaging, Yvonne Using examples from both traditional and Jewkes' Media and Crime is a new media, it enables students to analyze masterful must-read. and understand the relationship between language, discourse and social practices. - Professor Jeff Ferrell, Texas Christian University 2012 • 240 pages and University of Kent Hardback (9780857028914) • £76.00 Paperback (9780857028921) • £26.99

KEY APPROACHES TO CRIMINOLOGY 2015 • 352 pages Hardback (9781446272527) • £79.00 Paperback (9781446272534) • £26.99 THE POLITICS OF FEAR What Right-Wing Populist INTRODUCING Discourses Mean Ruth Wodak University of Lancaster INTERCULTURAL Ruth Wodak traces the trajectories of right- COMMUNICATION wing political parties from the margins of the political landscape to its centre, Global Cultures and Contexts to understand and explain how they are transforming from fringe voices to persuasive Second Edition political actors who set the agenda and frame media debates. Laying bare the Shuang Liu University of Queensland, Zala Volcic Pomona College and normalization of nationalistic, xenophobic, Cindy Gallois University of Queensland racist and antisemitic rhetoric, she builds a new framework for this ‘politics of fear’ that is entrenching new social This new edition provides a very divides of nation, gender and body. comprehensive and most up-to-date 2015 • 256 pages account of the key concepts and current Hardback (9781446246993) • £70.00 issues in intercultural communication to accommodate the Paperback (9781446247006) • £23.99 changing practice in an increasingly digitized age. -Dr Richard Xiao, Senior Lecturer of Linguistics and English Language, Lancaster University

2014 • 384 pages Hardback (9781446285909) • £89.00 Paperback (9781446285916) • £30.99

See the full listing of all our Media & Communication titles online at www.sagepub.in

13 Research Methods

MEDIA AANDN INTRODUCINGINTRODUC COMMUNICATION COMMUNICATION RESEARCH METHODS RESEARCH An Introduction to Qualitative Paths of Inquiry and Quantitative Approaches Third Edition Fourth Edition Donald Treadwell Arthur Asa Berger Westfield State University San Francisco State University In the latest edition of this popular A step-by-step introduction to conducting media and communication undergraduate guide to doing communication research, Donald research. Offering real-world insights along with the author’s signature Treadwell offers practical, hands-on guidance throughout the entire animated style, this text makes the discussion of complex qualitative research process. and quantitative methods easy to comprehend. CONTENTS Packed with detailed examples and practical exercises, the Fourth Getting Started: Possibilities and Decisions / First Decisions: What, Why, How? / Ethics: Edition of this bestselling introductory text includes a new chapter What Are My Responsibilities as a Researcher? / You Could Look It Up: Reading, on discourse analysis, expanded discussion of social media, and Recording and Reviewing Research / Measurement: Research Using Numbers / expanded coverage of the research process. Ideal for undergraduate and Summarizing Research Results: Data Reduction and Descriptive Statistics / Generalizing From Research Results: Inferential Statistics / Sampling: Who, What and How Many? / graduate students conducting research for the first time, this accessible Surveys: Putting Numbers On Opinions / Experiments: Researching Cause and Effect text will help students understand, practice, and master media and / Watching and Listening: Qualitative Research for In-Depth Understanding / Content communication research. Analysis: Understanding Communication Content in Numbers / Rhetorical and Critical Analyses, and More: Understanding Communication Content in Words / Writing and CONTENTS Presenting Research Part I: Getting Started / What Is Research? / The Research Process / Part II: Methods 2016 • 320 pages of Textual Analysis / Semiotic Analysis / Rhetorical Analysis / Ideological Criticism / Paperback (9781483379418) • $75.00 Psychoanalytic Criticism / Part III: Qualitative Research Methods / Discourse Analysis / Interviews / Historical Analysis / Ethnomethodological Research / Participant Observation / Part IV: Quantitative Research Methods / Content Analysis / Surveys / Experiments / A Primer on Descriptive Statistics with Felianka Kaftandjieva / Part V: Putting It All Together / Nineteen Common Thinking Errors / Writing Research Reports

2016 • 440 pages Paperback (9781483377568) • $76.00

RESEARCH FOR See the full listing of all our DESIGNERS Media & Communication titles A Guide to Methods and Practice online at www.sagepub.in Gjoko Muratovski Auckland University of Technology and Tongji University In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will: • understand and apply the vocabulary and strategies of research methods • develop techniques for collaborating with non-designers • find and use facts from diverse sources in order to prove or disprove their ideas • make informed decisions in a systematic and insightful way • use research tools to find new and unexpected design solutions. This is an essential toolkit for a design education and all design students who are getting ready to tackle their own research.

CONTENTS Design and Research / Research Essentials / Qualitative Research / Quantitative Research / Visual Research / Applied Research / Research and Design

2016 • 280 pages Hardback (9781446275139) • £70.00 Paperback (9781446275146) • £23.99

14 Research Methods

DOING & WRITINGW TEXT MINING QUALITATIVE RESEARCH A Guidebook for the Social Sciences Third Edition Gabe Ignatow University of North Texas Adrian Holliday Canterbury and Rada Mihalcea University of Michigan Christ Church University Providing strategic and practical guidance Approachable and logically structured, on mining textual data gathered from social this new edition expertly sets out the many media sites, the authors critically survey roles of writing in research. From the more the fast-changing 'big data' landscape and theoretical subjects (research strategies, data present a roadmap for researchers that will types and writing styles) to the nitty gritty shorten the time from concept to publication, practicalities (conventions, taking notes and writing questions), each and improve scholarly impact. chapter covers many common concerns writers face when attempting to transform complex data and real-world research experiences into CONTENTS textual products. Part I: Digital Texts, Digital Social Science / Social Science and the Digital Text Revolution / Part II: Research Design Strategies / Web Crawling and Scraping / Lexical Resources With fully updated examples and case studies, as well as a strong / Basic Text Processing / Supervised Learning / Part III: Text Analysis Methods from the focus on using less traditional forms of data like photographs, personal Humanities and Social Sciences / Thematic Analysis, QDAS, and Visualization / Narrative narrative, and creative non-fiction, this Third Edition introduces students Analysis / Metaphor Analysis / Part IV: Text Mining Methods from Computer Science / to modern opportunities in data collection and sourcing that adds depth Word and Text Relatedness / Text Classification / Information Extraction / Information Retrieval / Sentiment Analysis / Topic Models / Part V: Conclusions / Text Mining, Text to their research. Analysis, and the Future of Social Science

CONTENTS 2016 • 208 pages Approaching Qualitative Research / Starting Out / Showing the Workings / What Paperback (9781483369341) • $50.00 Counts as Data / Writing about Data / Writing Voice / Writing about Relations / Making Appropriate Claims

2016 • 224 pages Hardback (9781473953260) • £85.00 Paperback (9781473953277) • £28.99 INTERNETINTERNET RESEARCH METHODS Second Edition NETNOGRAPHY Claire Hewson The Open University, Redefined Carl Vogel Trinity College, University of Dublin and Dianna Laurent Second Edition Southeastern Louisiana University Robert V Kozinets York University This book presents a state-of-the-art guide to the internet as a tool for conducting research In this updated new edition, Robert V Kozinets in the social and behavioural sciences using explains how to use 'netnography' to study qualitative, quantitative and mixed methods approaches. New to cultures and communities online. The book this edition: includes full procedural guidelines for the • fully re-written to reflect the emergence of Web 2.0 technologies accurate and ethical conduct of ethnographic research online, with detailed, step-by-step • expanded coverage of web surveys for data collection guidance to thoroughly introduce, explain and illustrate the method. • unobtrusive methods to harvest data from online archives and documents The author surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on • new practical tools and resources, where to find them, and how to blogging, microblogging, videocasting, podcasting, social networking sites, keep up-to-date with new developments as they emerge virtual worlds, and more. The new edition has been expanded to include: • new chapter on research ethics and discussion of ethical practicalities throughout. • detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon CONTENTS • more focus on specific kinds of social media data from sites such as The Internet / Internet-Mediated Research: State of the Art / Sampling in Internet-Mediated Facebook and Twitter Research / Ethics in Internet-Mediated Research / Tools and Design Strategies for Internet- Mediated Research / What Can Go Wrong? • more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, 2016 • 232 pages Hardback (9781446208557) • £85.00 nursing and education Paperback (9781446208564) • £27.99 • a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

CONTENTS Networked Sociality / Researching Networked Sociality / Netnograpy Redefined / Planning and Preparation / Ethics / Data Collection / Researcher Participation in Data Collection and Creation / Data Analysis and Interpretation / Representation / Humanist Netnography

2015 • 320 pages Hardback (9781446285749) • £85.00 Paperback (9781446285756) • £28.99

15 Research With over 2,000 books and journals in research methods, across qualitative, quantitative and mixed methods, you are sure to find what you Methods need to support your research

DATA VISUALISATION INTERVIEWSINTERVIEW IN A Handbook for Data QUALITATIVE RESEARCH Driven Design Second Edition Andy Kirk Freelance Data Visualisation Nigel King University of Huddersfield Specialist and Trainer and Christine Horrocks Manchester Metropolitan University 2016 • 368pages Hardback (9781473912137) • £90.00 Paperback (9781473912144) • £31.999 2017 • 296 pages Hardback (9781446274965) • £75.00 Paperback (9781446274972) • £28.999

THETHE SSAGEAGE HANDBOOK DEVELOPINGDEVELOPI EFFECTIVE OF ONLINE RESEARCH RESEARCH PROPOSALS METHODS Third Edition Second Edition Keith F Punch University Edited by Nigel G Fielding University of of Western Australia Surrey, Raymond M Lee Royal Holloway, University of London and Grant Blank 2016 • 200 pages The Hardback (9781473916371) • £85.00 Paperback (9781473916388) • £27.00 2017• 640 pages Hardback (9781473918788) • £120.000

STATISTICSSTATISTIC FOR PEOPLE AN INTRODUCTION WHO (THINK THEY) HATE TO SECONDARY DATA STATISTICS ANALYSIS WITH IBM Using Microsoft Excel 2016 SPSS STATISTICS Fourth Edition John MacInnes University of Edinburgh Neil J Salkind The University of Kansas 2017 • 368 pages Hardback (9781446285763) • £85.00 2016 • 544 pages Paperback (9781446285770) • £28.99 Paperback (9781483374086) • $73.000

AN ADVENTURE DIGITAL ETHNOGRAPHY IN STATISTICS Principles and Practice Sarah Pink, Heather Horst, John The Reality Enigma Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi all at RMIT University Andy Field University of Sussex 2016 • 216 pages Hardback (9781473902374) • £75.00 2016 • 768 pages Paperback (9781473902381) • £26.99 Hardback (9781446210444) • £90.00 Paperback (9781446210451) • £32.999

16 SYSTEMATICSYSTEMAT APPROACHES DOING REAL RESEARCH TO A SUCCESSFUL A Practical Guide to LITERATURE REVIEW Social Research Eric Jensen University of Warwick Second Edition and Charles Laurie Andrew Booth University of Sheffield,

Anthea Sutton and Diana Papaioannou

2016 • 336 pages 2016 • 400 pages Hardback (9781473912458) • £75.00 Hardback (9781446273876) • £85.00 Paperback (9781473912465) • £26.99 Paperback (9781446273883) • £27.99

AN INTRODUCTION INTRO TO SOCIALSOCIAL RRESEARCHE METHODS SYSTEMATIC REVIEWS The Essentials Second Edition Second Edition Edited by David Gough, Sandy Oliver and Nicholas Walliman Oxford James Thomas all at University of London Brookes University

2017 • 360 pages 2016 • 264 pages Hardback (9781473929425) • £85.00 Hardback (9781473916197) • £65.00 Paperback (9781473929432) • £28.99 Paperback (9781473916203) • £21.99

RESEARCHINGRESEARC VISUALVISUAL METHODOLOGIESM SOCIAL LIFE An Introduction to Researching with Visual Materials Fourth Edition Fourth Edition Edited by Nigel Gilbert and Gillian Rose Open University Paul Stoneman both at University of Surrey

2016 • 456 pages 2016 • 624 pages Hardback (9781473948891) • £90.00 Hardback (9781446295441) • £90.00 Paperback (9781473948907) • £32.99 Paperback (9781446295458) • £32.99

QUALITATIVEQUALITAT RESEARCH Fourth Edition Edited by David Silverman Professor Emeritus, Goldsmiths, University of London

2016 • 480 pages Hardback (9781473916562) • £90.00 Paperback (9781473916579) • £31.99

17 Research Methods

VISUALVISUAL METHODOLOGIES M An Introduction to Researching with Visual Materials Fourth Edition Gillian Rose Open University An indispensable resource for anyone working with visual materials. It offers practical guidance and expert theoretical orientation on how to approach, think about, and interpret visual culture, ranging from archival photography and documentary film to websites and social media. - Christoph Lindner, Professor of Media and Culture, University of Amsterdam

As an introduction of methods in cultural studies, communication, and visual culture research, this book is unparalleled. It is essential reading for anyone writing a thesis or dissertation. - Marita Sturken, Professor of Media, Culture and Communication, New York University

Gillian Rose has done it again... The reader comes away not only with practical knowledge for designing research questions and methods, but crucially with an enhanced understanding of the theoretical foundations and ethical considerations which underpin the most valuable and insightful visual analyses. - Dr Katy Parry, Lecturer in Media and Communication, University of Leedst

Now in its Fourth Edition, Visual Methodologies is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its visual content, new features include:

• brand new chapters dealing with social media platforms, the CONTENTS development of digital methods and the modern circulation and Researching with Visual Materials: A Brief Survey / Towards a Critical Visual Methodology audiencing of research images / How to Use this Book / ‘The Good Eye’: Looking at Pictures Using Compositional Interpretation / Content Analysis and Cutltural Analytics: Finding Patterns in What You • more 'Focus' features covering interactive documentaries, digital See / Semiology: Laying Bare the Prejudices Beneath the Smooth Surface of the Visible / storytelling and participant mapping Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption / Discourse Analysis I: • a companion website featuring links to useful further resources relating Text, Intertextuality and Context / Discourse Analysis II: Institutions and Ways of Seeing / to each chapter. To Audience Studies and Beyond: Ethnographies of Audiences, Fans and Users / Digital Methods: Digital Images, Digitally Analysed / Making Images as Research Data: Photo- Now a classic text, Visual Methodologies appeals to undergraduates, documentation and Photo-elicitation / Using Images to Disseminate Research Findings: The graduates, researchers and academics across the social sciences and Circulation and Audiencing / Research Ethics and Visual Materials / Visual Methodologies: humanities who are looking to get to grips with the complex debates and A Review ideas in visual analysis and interpretation. 2016 • 456 pages Hardback (9781473948891) • £90.00 Paperback (9781473948907) • £32.99

18 Research Methods

VISUAL METHODS IN ANALYSING TEXT AND DISCOURSE SOCIAL RESEARCH Eight Approaches for the Social Science Second Edition Göran Bergström and Kristina Boréus both at Stockholm University Marcus Banks and David Zeitlyn both at University of Oxford A unique anthology of the key methodological approaches to text and discourse analysis, this book helps all social science students compare The Second Edition of this popular text and contrast the methodologies and determine the one most appropriate confirms the book’s status as an important for their own works. forerunner in the field of visual methods. Every chapter contains not just the basic information and general Combining the theoretical, practical and approach to each methodology, but also discusses its advantages technical the authors discuss changing and disadvantages, problems with ontology and language, and the technologies, the role of the internet and the impact of social media. relationship to studying social phenomenon. Each chapter also includes Presenting an interdisciplinary guide to visual methods they explore a step-by-step demonstration of how the method works through real- both the creation and interpretation of visual images and their use within world examples from existing studies and contemporary research. To different methodological approaches. ensure students internalize the 'who-what-when-where-and-why' of each This clear, articulate book is full of practical tips on publishing and approach, the chapters conclude with provocative summaries, exercises presenting the results of visual research and how to use film and and suggested further readings. photographic archives. It will be an indispensable guide for anyone using or creating visual images in their research. CONTENTS Text and Discourse Analysis in the Social Sciences / Content Analysis / Argumentation New to this edition: Analysis / Analysis of Ideas and Ideology / Narrative Analysis / Linguistic Text Analysis / Multimodal Discourse Analysis / Discourse Analysis • more interdisciplinary examples • increased range of methods to be discussed 2017 • 336 pages Hardback (9781473913745) • £75.00 • more practical advice, appearing earlier in the text Paperback (9781473913752) • £26.99 • more engagement with technology and social media • more discussion of issues surrounding ethics • reorganization of structure to better map against courses • improved layout and clearer images

CONTENTS DATA VISUALISATION Reading Pictures / Encountering the Visual / Material Vision / Research Strategies / Making Images / Presenting Research Results / Perspectives on Visual Research A Handbook for Data Driven Design 2015 • 208 pages Hardback (9781446269749) • £85.00 Andy Kirk Freelance Data Paperback (9781446269756) • £28.99 Visualisation Specialist and Trainer This book is the starting point in learning the process and skills of data visualization, teaching the concepts and skills of how to present data THETHE CCONTENTONT and inspiring effective visual design. Benefits of this book: ANALYSIS GUIDEBOOK • a flexible, step-by-step journey that helps readers to achieve great data visualization Second Edition • a curated collection of classic and contemporary examples Kimberly A Neuendorf • illustrations of good and bad practice that show readers how to critically Cleveland State University evaluate and improve their own work This thoroughly updated Second Edition • advice and experience from the best designers in the field comprises step-by-step instructions and • loads of practical help, checklists, case studies and interactive exercises practical advice, unravelling the complicated in an innovative online format, making this the most comprehensive aspects of content analysis. The guidebook text available. provides readers with: CONTENTS • a range of examples from across the social sciences, for true Defining Data Visualisation / Data Visualisation Workflow / Formulating Our Brief / Working interdisciplinary breadth with Data / Establishing Our Editorial Perspective / Data Presentation / Interactivity / Annotation / Colour / Composition • numerous sidebars that describe innovative and wide-ranging content analysis projects (from both academia and commercial 2016 • 368 pages Hardback (9781473912137) • £90.00 research), providing readers with pedagogical tools in an easy- Paperback (9781473912144) • £31.99 to-understand format.

CONTENTS Defining Content Analysis / An Integrative Approach to Content Analysis / Message Units and Sampling / Variables and Predictions / Reliability / Content Analysis in the Interactive Media Age / Results and Reporting / Contexts / Resource 1: CATA—Computer Aided Text Analysis Options / Resource 2: The Content Analysis Guidebook Online (CAGO)

2016 • 456 pages Paperback (9781412979474) • $79.00

19 Research Methods

DISCOURSE AND NARRATIVE METHODS ANALYZING TALK IN Theoretical Departures, Analytical Strategies and THE SOCIAL SCIENCES Situated Writings Narrative, Conversation Mona Livholts Linköping and Discourse Strategies University and Maria Tamboukou Katherine Bischoping and Amber University of East London Gazso both at York University This textbook constitutes a unique introduction An absolute treat. Its engaging style, its to two major influential theoretical and comprehensive content, its clear logic, its methodological fields - discourse and narrative methods - and examines brilliant use of examples and, above all, them in their interrelation. It offers readers an orientation within the broad its enormous value to qualitative and contested area of discourse and narrative methods and develops researchers of all stripes add up to me wishing it had been concrete analytical strategies for those who wish to explore both or one of available years ago! these fields. The book: - Jo Brewis, School of Management, • maps the theoretical influence from poststructuralist, postmodern, University of Leicester postcolonial and feminist ideas • acts as a guide to the most central analytical approaches, supported by Helping readers choose strategies for qualitative analysis that concrete examples of analytical strategies best suit their research, this book walks readers through key decisions, • offers deeper insight into discourse and narrative methods within media provides actionable game plans and highlights the advantages and and society, gender and space and autobiography and life writing. challenges of the main approaches. It is packed full of real examples CONTENTS designed to showcase the different tools that might be used to meet Introducing Discourse and Narrative Methods / The Becoming of a Textbook. A Readers Guide research objectives. / Theoretical and Methodological Departures in Contested Fields of Study / Themes: Media and Society, Gender and Space, Autobiography and Life Writing / Narrative and Discourse: Making CONTENTS Connections / Narrative Phenomena: Entanglements and Intra-Actions in Narrative Research Part I: Analyzing Narratives / Broad Strokes Approaches to Narrative Analysis / Fine- / Discourse, Authoring and Performativity / Narrative Modalities of Power / Discourse, Power Grained Analyses of Meaning / The Interview in Narrative Analysis / Part II: Analyzing Talk- and Representation / Narrative as force / Discourses as Embodied Genealogies / Narrative In-Interaction / The Basics of Conversation Analysis / Conversation Analysis Approaches to and the Political / Situated and Reflective Writing Sessions / A Politics of Location in Discourse Social Categories / Institutional Talk-in-Interaction / The Interview in Conversation Analysis and Narrative Methods / Working with Diaries and Letters / Working with Memories / Untimely / Part III: Analyzing Discourse / Foucauldian Discourse Analysis / Critical Discourse Academic Novella Writing Analysis / Garden-Variety Discourse Analysis / The Interview in Discourse Analysis

2015 • 232 pages 2016 • 240 pages Hardback (9781446269695) • £89.00 Hardback (9781446272480) • £75.00 Paperback (9781446269701) • £29.99 Paperback (9781446272497)97) • £26.99£26.99

Understanding the Value of Social Science in Today’s World

BIG IDEAS IN SOCIAL SCIENCE David Edmonds BBC World and Nigel Warburton The Open University EXAGGERATED CLAIMS? Are human beings less violent than before? Why do we adopt certain moral The ESRC, 50 Years On and political judgements? Why is the gap between rich and poor getting bigger? How do we decide which criminal policies are effective? What is the David Walker Population Challenge for the 21st century? What is social science? What is the role of the state in distributing research money? How do 'arm's- In Big Ideas in Social Science, David Edmonds and Nigel Warburton put length' funding agencies relate to public policy and business? This original these and more of our society’s burning questions to 18 of the world’s leading study looks at the main social science funding agency in the UK, which was social scientists including Steven Pinker, Ann Oakley, Lawrence Sherman, established 50 years ago. It examines how funding decisions are related to Kate Pickett, Robert J. Shiller and Doreen Massey. power. Walker asks the tricky question, why has social science research The interviews for this book are based on the Social Science Bites series not achieved a more salient role in state policy formation and management of podcasts, which can be freely accessed at www.socialsciencespace. strategy: is the funding agency responsible? com, and subscribed to via iTunes. Social Science Bites was inspired by the Insightful, engrossing and highly original, the book will be required reading popular Philosophy Bites podcast (www.philosophybites.com), which was for anyone who has written or will write a social science research bid and, founded by David and Nigel in 2007 and has so far had 26 million downloads. more widely, for students of power, knowledge and culture.

2016 • 184 pages 2016 • 128 pages Hardback (9781473913790) • £50.00 Hardback (9781473942233) • £45.00 Paperback (9781473913806) • £12.99

20 Research Methods

METHODSMETHODS OF CRITICAL INNOVATIONS IN DIGITAL DISCOURSE STUDIES RESEARCH METHODS Third Edition Edited by Peter Halfpenny and Rob Procter University of Warwick Edited by Ruth Wodak University of Lancaster and Michael Meyer Vienna This cutting-edge volume provides an University of Economics and Business accessible introduction to innovative digital Now featuring an expanded range of social research tools and methods that examples of critical discourse analysis harness this ‘data deluge’ and successfully in action, and across a wide variety of tackle key research challenges. Contributions disciplines, and two new chapters on from leading international researchers cover multimodality and social media, this book continues to provide readers topics such as: with a sophisticated and nuanced treatment of discourse studies. • qualitative, quantitative and • survey methods mixed methods research • visualizing social data INTRODUCING QUALITATIVE METHODS SERIES • data management • ethics and e-research 2016 • 272 pages Hardback (9781446282403) • £75.00 • social media and social • the future of social research Paperback (9781446282410) • £26.99 network analysis in the digital age. • modeling and simulation This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.

CONTENTS WORKING WITH The Changing Social Data Landscape / Exploiting New Sources of Data / Survey Methods: Challenges and Opportunities / Advances in Data Management for Social Survey / WRITTEN DISCOURSE Modelling and Simulation / Contemporary Developments in Statistical Software for Social Scientists / Text Mining and Social Media: When Quantitative Meets Qualitative, and Deborah Cameron University of Software Meets People / Digital Records and the Digital Replay System / Social Network Oxford and Ivan Panoviü Nanyang Analysis / Visualising Spatial Data and Social Media / Ethical Praxis in E-Research / Technological University Sociology and the Digital Challenge Highlighting computer-mediated 2015 • 336 pages Hardback (9781446203088) • £85.00 communication and new media discourse, Paperback (9781446203095) • £29.99 from text messages and tweets to mobile phone novels and online encyclopedias, this book equips students and researchers with practical and conceptual tools to ask questions about written discourse, and to analyse the huge variety of texts that make up our linguistic landscape. DIGITAL ETHNOGRAPHY 2014 • 216 pages Principles and Practice Hardback (9781446267226) • £83.00 Paperback (9781446267233) • £26.99 Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis and Jo Tacchi all at RMIT University This book brings together a hugely stimulating set of examples to inspire THE SAGSAGEE HANDBOOK ethnographers working in contemporary media-saturated worlds. The pioneering OF ONLINE RESEARCH authorial team use their wealth of material to great effect in outlining strategies METHODS ethnographers can use to develop theoretically rich insights into Second Edition the digital. Edited by Nigel G Fielding University - Christine Hine, Department of Sociology, of Surrey, Raymond M Lee Royal University of Surrey Holloway, University of London and This sharp, innovative book champions the rising significance Grant Blank The University of Oxford of ethnographic research on the use of digital resources around the Following on from the great success of the first world. It contextualizes digital and pre-digital ethnographic research and edition, this handbook offers both updates of demonstrates how the methodological, practical and theoretical dimensions existing subject areas and new chapters covering more recent developments, are increasingly intertwined. such as social media, big data, data visualization and CAQDAS. The authoritative team of authors clearly sets out how to research localities, Bringing together the leading names in both qualitative and quantitative online objects and events as well as providing insights into exploring individuals' or research, this new edition is an essential resource for anyone interested in communities' lived experiences, practices and relationships. the contemporary practice of computer-mediated research and scholarship. CONTENTS CONTENTS Ethnography in a Digital World / Researching Experiences / Researching Practices / Section I: Online Research Methods / Section II: Designing Online Research / Section Researching Things / Researching Relationships / Researching Social Worlds / Researching III: Online Data Capture And Data Collection / Section IV: The Online Survey / Section Localities / Researching Events V: Digital Quantitative Analysis / Section VI : Digital Text Analysis / Section VII: Virtual 2015 • 216 pages Ethnography / Section VIII: Online Secondary Analysis: Resources And Methods / Section Hardback (9781473902374) • £75.00 IX: The Future Of Online Social Research Paperback (9781473902381) • £26.99

2017 • 640 pages Hardback (9781473918788) • £120.00

21 Index

A E Adventure in Statistics, An Field ...... 17 Edmonds & Warburton Big Ideas in Social Science ...... 20 Advertising Creative, Fourth Edition Altstiel & Grow ...... 9 Evans Feminism, FourVolume Set ...... 11 Altstiel & Grow Advertising Creative, Fourth Edition ...... 9 Exaggerated Claims? Walker ...... 20 Analysing Text and Discourse Bergstrom & Boreus ...... 19 Analyzing Talk in the Social Sciences Bischoping & Gazso ...... 20 F Feminism, FourVolume Set Evans ...... 11 B Field An Adventure in Statistics ...... 17 Banks & Zeitlyn Visual Methods in Social Research, Fielding, Lee & Blank The SAGE Handbook of Online Research Second Edition...... 19 Methods, Second Edition ...... 17 Barker & Jane Cultural Studies, Fifth Edition ...... 8 Fuchs Social Media, Second Edition ...... 2 Barron Celebrity Cultures ...... 7 Bennett Youth Cultures, FourVolume Set ...... 11 G Berger Media and Communication Research Methods, Gershon Digital Media and Innovation ...... 7 Fourth Edition ...... 14 Gilbert & Stoneman Researching Social Life, Fourth Edition ...... 18 Bergstrom & Boreus Analysing Text and Discourse ...... 19 Global Communication Hamelink ...... 12 Bickerdike The Secular Religion of Fandom ...... 7 Gough, Oliver & Thomas An Introduction to Sytematic Reviews, Big Ideas in Social Science Edmonds & Warburton ...... 20 Second Edition...... 18 Bischoping & Gazso Analyzing Talk in the Social Sciences ...... 20 Booth, Sutton & Papaioannou System Approaches to a H Successful Literature Review ...... 18 Halfpenny & Procter Innovations in Digital Research Methods ...... 21 BoydBarrett Media Imperialism ...... 3 Hall, Evans & Nixon Representation, Second Edition ...... 12 Boyle Sport and Communication, FourVolume Set ...... 11 Hamelink Global Communication ...... 12 Briggs Journalism Next, Third Edition ...... 9 Harcup Journalism, Third Edition ...... 8 Burgess, Marwick & Poell The SAGE Handbook of Social Media .....4 Hartley, Wen & Li Creative Economy and Culture ...... 6 Business and Professional Communication, Third Edition Harwood Crayons and Ipads...... 5 Quintanilla & Wahl ...... 10 Hesmondhalgh The Cultural Industries, Third Edition ...... 12 Business Writing Today, Second Edition Canavor ...... 10 Hewson, Vogel & Laurent Internet Research Methods, Second Edition...... 15 C Hodkinson Media, Culture and Society, Second Edition ...... 2 Cameron & Panovic Working with Written Discourse ...... 21 Holliday Doing & Writing Qualitative Research, Third Edition ...... 15 Canavor Business Writing Today, Second Edition ...... 10 Horner Understanding Media Ethics ...... 3 Carah & Louw Media and Society ...... 3 How to Do Critical Discourse Analysis Machin & Mayr ...... 13 Celebrity Cultures Barron ...... 7 Husni, Wenger & Price Managing Today’s News Media ...... 6 Chayko Superconnected: The Internet, Digital Media, and TechnoSocial Life ...... 5 I Cognitive Linguistics, FiveVolume Set Yamanashi ...... 11 Ignatow & Mihalcea Text Mining ...... 15 Conflict and Communication Jandt ...... 10 Innovations in Digital Research Methods Halfpenny & Procter ...... 21 Constantinou, Kerr & Sharp The SAGE Handbook of Diplomacy .....9 Internet Research Methods, Second Edition Hewson, Content Analysis Guidebook, The, Second Edition Neuendorf ...... 19 Vogel & Laurent ...... 15 Cornelissen Corporate Communication, Fourth Edition ...... 12 Interviews in Qualitative Research, Second Edition King ...... 17 Corporate Communication, Fourth Edition Cornelissen ...... 12 Introducing Communication Research, Third Edition Treadwell ...... 14 Crayons and Ipads Harwood...... 5 Introducing Intercultural Communication, Second Edition Liu, Creative Economy and Culture Hartley, Wen & Li ...... 6 Volcic & Gallois ...... 13 Crisis Communication and Crisis Management St John & Pearson ...9 Introduction to Media Literacy Potter ...... 3 Cultural Industries, The, Third Edition Hesmondhalgh ...... 12 Introduction to Secondary Data Analysis with IBN SPSS Statistics, Cultural Intermediaries Reader, The Maguire & Matthews ...... 7 An MacInnes ...... 17 Cultural Studies, Fifth Edition Barker & Jane ...... 8 Introduction to Sytematic Reviews, An, Second Edition Gough, Oliver & Thomas ...... 18 D J Data Visualisation Kirk ...... 17 Jandt Conflict and Communication ...... 10 David & Halbert The SAGE Handbook of Intellectual Property ...... 5 Jensen & Laurie Doing Real Research ...... 18 David & Halbert Owning the World of Ideas ...... 6 Jewkes Media and Crime, Third Edition ...... 13 Developing Effective Research Proposals, Third Edition Punch ...... 17 Journalism Next, Third Edition Briggs ...... 9 Digital Ethnography Pink, Horst, Postill, Hjorth, Lewis & Tacchi ... 17 Journalism, Third Edition Harcup ...... 8 Digital Media and Innovation Gershon ...... 7 Discourse and Narrative Methods Livholts & Tamboukou ...... 20 K Doing & Writing Qualitative Research, Third Edition Holliday ...... 15 King Interviews in Qualitative Research, Second Edition ...... 17 Doing Real Research Jensen & Laurie ...... 18 Kirk Data Visualisation ...... 17

22 Index

Klein, Moss & Edwards Understanding Copyright ...... 5 S Kozinets Netnography, Second Edition ...... 15 SAGE Handbook of Digital Journalism, The Witschge, Anderson, Kung Strategic Management in the Media, Second Edition ...... 7 Domingo & Hermida ...... 8 SAGE Handbook of Diplomacy, The Constantinou, Kerr & Sharp .....9 L SAGE Handbook of Intellectual Property, The David & Halbert ...... 5 Lindlof & Taylor Qualitative Communication Research Methods, SAGE Handbook of Online Research Methods, The, Second Edition Fourth Edition ...... 14 Fielding, Lee & Blank ...... 17 Liu, Volcic & Gallois Introducing Intercultural Communication, SAGE Handbook of Social Media Research Methods, The Second Edition...... 13 Sloan & Quan-Haase ...... 2 Livholts & Tamboukou Discourse and Narrative Methods ...... 20 SAGE Handbook of Social Media, The Burgess, Marwick & Poell ....4 Salkind Statistics for People Who (Think They) Hate Statistics, M Fourth Edition ...... 17 Machin & Mayr How to Do Critical Discourse Analysis ...... 13 Secular Religion of Fandom, The Bickerdike ...... 7 MacInnes An Introduction to Secondary Data Analysis with Silverman Qualitative Research, Fourth Edition ...... 18 IBN SPSS Statistics ...... 17 Sloan & QuanHaase The SAGE Handbook of Social Media Maguire & Matthews The Cultural Intermediaries Reader ...... 7 Research Methods ...... 2 Managing Today’s News Media Husni, Wenger & Price ...... 6 Social Media, Second Edition Fuchs ...... 2 McQuail's Mass Communication Theory, Sixth Edition McQuail ...... 13 Social Research Methods, Second Edition Walliman ...... 18 McQuail McQuail's Mass Communication Theory, Sixth Edition ...... 13 Sport and Communication, FourVolume Set Boyle ...... 11 Media and Communication Research Methods, Fourth Edition St John & Pearson Crisis Communication and Crisis Management ...9 Berger ...... 14 Statistics for People Who (Think They) Hate Statistics, Fourth Edition Media and Crime, Third Edition Jewkes ...... 13 Salkind ...... 17 Media and Society Carah & Louw ...... 3 Strategic Management in the Media, Second Edition Kung ...... 7 Media Ethics at Work, Second Edition Peck & Reel ...... 6 Superconnected: The Internet, Digital Media, and Techno-Social Life Media Imperialism BoydBarrett ...... 3 Chayko ...... 5 Media Literacy, Eighth Edition Potter ...... 3 System Approaches to a Successful Literature Review Booth, Sutton & Papaioannou ...... 18 Media, Culture and Society, Second Edition Hodkinson ...... 2 Methods of Critical Discourse Studies, Third Edition Wodak & Meyer ...... 21 T Muratovski Research for Designers ...... 14 Television Criticism, Third Edition O'Donnell ...... 3 Text Mining Ignatow & Mihalcea ...... 15 N Treadwell Introducing Communication Research, Third Edition ...... 14 Netnography, Second Edition Kozinets ...... 15 Neuendorf The Content Analysis Guidebook, Second Edition ...... 19 U Understanding Copyright Klein, Moss & Edwards ...... 5 O Understanding Media Ethics Horner ...... 3 O'Donnell Television Criticism, Third Edition ...... 3 Owning the World of Ideas David & Halbert ...... 6 V Visual Methodologies, Fourth Edition Rose ...... 16 P Visual Methods in Social Research, Second Edition Banks & Zeitlyn ...... 19 Peck & Reel Media Ethics at Work, Second Edition ...... 6 Pink, Horst, Postill, Hjorth, Lewis & Tacchi Digital Ethnography ... 17 W Politics of Fear, The Wodak ...... 13 Walker Exaggerated Claims? ...... 20 Potter Media Literacy, Eighth Edition ...... 3 Walliman Social Research Methods, Second Edition ...... 18 Potter Introduction to Media Literacy ...... 3 Witschge, Anderson, Domingo & Hermida The SAGE Handbook Punch Developing Effective Research Proposals, Third Edition ...... 17 of Digital Journalism ...... 8 Wodak & Meyer Methods of Critical Discourse Studies, Q Third Edition ...... 21 Qualitative Communication Research Methods, Fourth Edition Wodak The Politics of Fear ...... 13 Lindlof & Taylor ...... 14 Working with Written Discourse Cameron & Panovic ...... 21 Qualitative Research, Fourth Edition Silverman ...... 18 Quintanilla & Wahl Business and Professional Communication, Y Third Edition ...... 10 Yamanashi Cognitive Linguistics, Five-Volume Set ...... 11 R Youth Cultures, FourVolume Set Bennett ...... 11 Representation, Second Edition Hall, Evans & Nixon ...... 12 Research for Designers Muratovski ...... 14 Researching Social Life, Fourth Edition Gilbert & Stoneman ...... 18 Rose Visual Methodologies, Fourth Edition ...... 16

23 Index

SAGE INDIA Kaul, Asha ...... 8 Kohli-Khandekar, Vanita ...... 7 A Kompella, Kartikeya ...... 7 ‘Ad’apting to Markets ...... 7 Kumar, Nirmal ...... 12 Aaker on Branding ...... 7 L B Lal, Malashri ...... 9 Badal Sircar ...... 11 Lewis, Hedwig ...... 8 Bailey, Michael ...... 3 Bhattacharya, Debaditya ...... 10 M Body Language ...... 8 Madras Studios ...... 12 Bollywood Baddies ...... 10 Mayaram, Shail ...... 16 Brave New Bollywood ...... 12 Media at Work in China and India ...... 5 Media Audience Research ...... 5 C Media Construction of Environment and Sustainability in India ...... 5 Chatterji, Shoma A ...... 15 Melkote, Srinivas Raj ...... 8 Chattopadhyay, Rohitashya ...... 6 Mitra, Ananda ...... 2 Chaturvedi, Preeti ...... 12 Monteiro, Anjali ...... 10 Cherian, V K ...... 4 Mubarki, Meraj Ahmed ...... 13 Cinematically Speaking ...... 12 Mytton, Graham ...... 5 Communicating India’s Soft Power ...... 2 Communication for Behavior Change ...... 3 N Communication for Development ...... 8 Nambiar, Prithi ...... 5 Corporate Reputation Decoded ...... 8 Nambiar, Sandhya D ...... 10 Crawley, William ...... 4 Narayan, Sunetra Sen ...... 4 Narayanan, Shalini...... 4 D Nayar, Sheila J ...... 12 Dam, Piet Hein van ...... 5 David Aaker ...... 7 P de Fossard, Esta ...... 3 Page, David ...... 4 Definitive Book of Branding, The ...... 7 Pandian, M S S ...... 12 Desai, Avani ...... 8 Panja, Shormishtha ...... 6 Diem, Peter ...... 5 Performing Shakespeare in India ...... 6 Dutta, Juri ...... 16 Philosophy as Samvada and Svaraj ...... 16 Pillai, Swarnavel Eswaran ...... 12 E Pinto-Jayawardena, Kishali ...... 4 Embattled Media...... 4 Ethnic Worlds in Select Indian Fiction ...... 16 R Ramdev, Rina ...... 10 F Ranganathan, Maya ...... 5 Filming Horror ...... 13 Rao, Ramesh N ...... 9 Filming Reality...... 15 Riber, John ...... 3 Fly in the Curry, A ...... 10 Rodrigues, Usha M ...... 5 G S Ghosh, Tapan K ...... 10 Saraf, Babli Moitra ...... 6 Sen, Ronojoy ...... 5 I Sentiment, Politics, Censorship ...... 10 Image Trap, The ...... 12 Social Sector Communication in India ...... 1 India Connected ...... 4 Srinivas, C Sunitha ...... 7 India on the Western Screen ...... 2 Steeves, H Leslie ...... 8 India’s Film Society Movement ...... 4 Indian Media Business, The ...... 7 T Indian News Media ...... 5 Tagore and the Feminine ...... 9 Intercultural Communication ...... 9 Thombre, Avinash ...... 9 Thussu, Daya Kishan...... 2 J Jayasankar, K P ...... 10 U Jeffrey, Robin ...... 5 Understanding India ...... 6 Jethwaney, Jaishri ...... 1 Katyal, Anjum ...... 11

24 Communication & Media Studies | 2016-17 SALES INFORMATION

BOOKS Satya Prakash Sharma KERALA MAHARASHTRA Mob: +91 94553 06309 Umasankar M N Sarang C Rajhans T S Venkatesh e-mail: [email protected] Mob: +91 81297 88366 Mob: +91 99607 74276 Mob: +91 98733 55423 Vikas Pukale e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] Mob: +91 94206 79584 WEST e-mail: [email protected] TAMIL NADU BHASHA HINDI Arun Kumar Sachin Suresh Gadege GUJARAT Mob: +91 75500 22005 Mob: +91 98671 55063 Vimlesh Mishra e-mail: [email protected] Mob: +91 94154 68442 Zuzar Z Sanjeliwala e-mail: [email protected] e-mail: [email protected] Mob: +91 98256 84415 TAMIL NADU e-mail: [email protected] BIHAR AND JHARKHAND Manish Sinha Premendra Sharma R Udaya Kumar Mob: +91 80054 93817 SOUTH AND EAST Mob: +91 94310 20354 Mob: +91 94433 13632 e-mail: [email protected] Biplab Biswas e-mail: [email protected] e-mail: [email protected] Mob: +91 98741 81444 LIBRARY BOOKS RETAIL, ONLINE, CORPORATE, ANDHRA PRADESH, TELENGANA AND e-mail: [email protected] KARNATAKA NORTH AND WEST BHASHA MARATHI & TEXT BOOKS NORTH EAST G Venkateswara Gupta Rahul Malhotra Manoj V Neemkar Saikat Sen Mob: +91 98495 43342 Mob: +91 98117 88266 Mob: +91 98338 60729 Mob: +91 98308 78102 e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] NORTH 1 Devashish Dhasmana Rajesh Raheja Mob: +91 98188 99787 WEST BENGAL Mob: +91 98211 61908 Ankit Tiwari e-mail: [email protected] Prasoon Ray e-mail: [email protected] Mob: +91 99712 97246 Prashant Agrahari Mob: +91 90384 70937 e-mail: [email protected] TEXT BOOKS Mob: +91 98912 06020 e-mail: [email protected] NORTH 2 e-mail: [email protected] Siddharth Trivedi ORISSA Abhash Singh Akash Agrawal Mob: +91 99163 63960 Rajendra Mohapatra e-mail: [email protected] Mob: +91 97180 51435 Mob: +91 81034 66555 e-mail: [email protected] e-mail: [email protected] Mob: +91 88959 97229 e-mail: [email protected] S Shekhar Rao Mob: +91 85277 00522 e-mail: [email protected]

JOURNALS & DIGITAL PRODUCTS Mukesh Jain HSS and S&T SOUTH SOUTH AND EAST Mob: +91 98730 88255 NORTH AND WEST K Karthikeyan Kiran Kumar e-mail: [email protected] Mob: +91 99803 41985 Mob: +91 99590 22716 Mohit Kapoor INSIDE SALES e-mail: [email protected] +91 93475 20424 Mob: +91 98109 66348 e-mail: [email protected] Shashank Shekhar e-mail: [email protected] EAST Mob.: +91 99900 94535 DIGITAL PRODUCTS NORTH Rajkumar Ghosh e-mail: [email protected] Mob: +91 98310 74541 Mohit Kapoor Ambesh Tripathi e-mail: [email protected] Mob: +91 98109 66348 NORTH AND WEST Mob.: +91 98736 36026 e-mail: [email protected] Divyansh Bhatia e-mail: [email protected] MEDICAL Mob: +91 85270 12347 NORTH & WEST INDIA WEST Tirumal Rao e-mail: [email protected] Mob: +91 98660 00357 Niket Sharma Dinesh Chawla e-mail: [email protected] Mob: +91 88027 63388 SOUTH AND EAST Mob.: +91 98113 92410 e-mail: [email protected] C Jayachandran e-mail : [email protected] NORTH AND WEST Mob: +91 98403 78657 SOUTH AND EAST SOUTH AND EAST Ajeet Kumar e-mail: [email protected] Mob: +91 95820 32151 Souvik Mazumder Niladri Kumar Chakraborty e-mail: [email protected] Mob: +91 98310 23104 Mob: +91 98310 18913 e-mail: [email protected] e-mail: [email protected]

CUSTOMER SERVICE BOOKS JOURNALS Sunil Raina Saroj K Sahoo Gajendra Singh Tel: (+91 11) 4053 9222; Extn 415 Tel: (+91 11) 4053 9222; Extn 407 Tel: (+91 11) 4053 9222; Extn 406 e-mail: [email protected] e-mail: [email protected] e-mail: [email protected] [email protected] [email protected] [email protected]

NEW DELHI: B-1/I-1, Mohan Cooperative Industrial Area, Mathura Road, Post Bag 7, New Delhi 110 044 Tel: +(91-11) 4053 9222; Fax: +(91-11) 4053 9234; e-mail: [email protected], [email protected] Two Easy Ways to Order! KOLKATA: Ground Floor, 59/5 Prince Baktiar Shah Road, Tollygunge, Kolkata 700 033 For fastest delivery, go to Tel: +(91-33) 2422 0611, 2422 6832; Fax: +(91-33) 2417 2642; e-mail: [email protected] www.sagepub.in CHENNAI: E-1, Karthik Apartments, New No. 16 (old 6), Vijayaraghava Road, T Nagar, Chennai 600 017 Email: [email protected] Tel: +(91-44) 2815 8405; 2815 8406; 2815 8407; e-mail: [email protected] [email protected] MUMBAI: 1358, Regus Level 13, Platinum Techno Park Plot no 17/18, Sector 30A,Vashi, Navi Mumbai 400 705 Tel: +(91-22) 6181 8358; Fax: +(91-22) 6121 4952; e-mail: [email protected]

Please note that information is correct at the time of print. Prices are subject to change without notice. H I The Indian Language N Publishing Program D I Launched in 2015, SAGE Bhasha aims to reach every strata of academia through cutting edge research that transcends boundaries in Indian languages. Starting with Hindi and Marathi, we bring forth quality resources at affordable prices and will extend this to each Indian language we publish in.

M A R A T H I

www.sagepub.in